APPENDICES - Concept Development and Feasibility Study - Munster Peaks (Working Title) - Tipperary County Council

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APPENDICES - Concept Development and Feasibility Study - Munster Peaks (Working Title) - Tipperary County Council
APPENDICES

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APPENDICES - Concept Development and Feasibility Study - Munster Peaks (Working Title) - Tipperary County Council
APPENDIX A1:                   Munster Peaks - Concept Development and
                                     Feasibility Study
                                                                                                           The area continues to be presented and promoted based on
                                                                                                           county boundaries - Dungarvan and West Waterford (including
                                                                                                           the Comeraghs), the Knockmealdownsl Galtees and Ballyhoura,
      TERMS OF REFERENCE             1.      Project Background
                                                                                                           by-and-large, as standalone experiences within a portfolio of
                                                                                                           county offerings.
                                     For the purpose of this study, we will refer to the inland mountain
                                                                                                           Despite the available good infrastructure, services, heritage and
                                     ranges of Munster, namely the Comeraghs, Knockmealdowns,
                                                                                                           culture experiences these four mountain areas are currently
                                     Galtees and Ballyhouras by the collective term the ‚Munster
                                                                                                           perceived to be underperforming in tourism terms.
                                     Peaks‘.
                                                                                                           At a strategic level we see the ‚Munster Peaks‘ as presenting an
                                     The Munster Peaks, which are geographically contiguous, are
                                                                                                           opportunity to develop a proposition of scale for the entire area
                                     divided by a set of four county boundaries, notably counties
                                                                                                           which is of sufficient scale and singularity to enable successful
                                     Waterford, Tipperary, Cork and Limerick. The Munster Peaks
                                                                                                           marketing overseas.
                                     area sits equidistance between four of Irelands six cities: Cork,
                                     Limerick, Waterford and Kilkenny.
                                                                                                           The central question to this study is whether an umbrella
                                                                                                           brand proposition and a collaborative structure is desirable
                                     The four ranges provide a mix of soft outdoor recreational
                                                                                                           and achievable in order to create a proposition of scale and
                                     activities (walking, cycling and angling) historic, coastal and
                                                                                                           singularity that would significantly improve the economic
                                     rural towns and villages, and numerous heritage and cultural
                                                                                                           performance of tourism in the area.
                                     attractions of scale and significance.

                                     The area‘s boast a year-round hospitality offering including
                                                                                                           2.     Project Objective
                                     a number of established festival and events, many of which
                                     celebrate the rich heritage and traditional culture of these
                                                                                                           The primary vision for the ‚Munster Peaks‘ is the development of
                                     mountain areas.
                                                                                                           a coherent, unambiguous and market-ready branded tourism
                                                                                                           destination of singularity and scale that will significantly
                                     Under the National Development Programme 2007-2013,
                                                                                                           increase the future tourism performance of the area.
                                     significant investment in the activity infrastructure in the area
                                     has contributed to the development of looped walks, heritage
                                                                                                           This study should therefore assess and validate (or otherwise)
                                     drives, mountain bike trails and river based activities. Alongside
                                                                                                           the formation of a singular proposition umbrella brand and
                                     these capital investments, the trade partners in these locations
                                                                                                           inter-county collaborative structure.
                                     have worked together via the activity programmes of the
                                     Walkers Welcome (Glen of Aherlow & Comeragh Mountains),
                                                                                                           In particular, the „Munster Peaks“ experience will be used to:
                                     Anglers Welcome (Cahir) and the Get Out There Hub in
                                     Ballyhoura.
                                                                                                           •      Increase visitor numbers, dwell time, spend and
                                                                                                                  satisfaction in the area
                                     Within the area there are established local tourism, business and
                                     stakeholder groups, as follows: Ballyhoura Failte, Aherlow Failte,
                                                                                                           •      Re-package the area as a destination to overseas and
                                     Galtees Recreational Steering Committee, Knockmealdowns
                                                                                                                  domestic visitors and establish a product and brand
                                     Active (Tipperary based), Knockmealdown Forum (Waterford
                                                                                                                  of sufficient scale and singularity to enable successful
                                     based), Comeragh Mountains Forum and County Waterford
                                                                                                                  marketing overseas and domestically
                                     Trails Committee, South Tipperary Tourism Company, South
                                     Tipperary County Council, Waterford County Council and
                                     Waterford Leader Partnership.

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APPENDIX A1

•      Build on the infrastructure work completed to date          3.1. Examine the arca/brand values, positioning, and products   •      Examine relevant trends and benchmark against
       and increase collaboration between destinations,            by:                                                                    similar rural destination in principal competitor
       industry providers and groups.                                                                                                     destinations and how they are marketed. A minimum
                                                                   •      Reviewing existing destination propositions to include          of 2 case-studies should be produced as a result of this
•      Identify and specify appropriate product bundles to be             the study region and the surrounding areas.                     benchmarking exercise. Identify the implications the
       marketed and developed by the tourism trade.                                                                                       benchmarking findings have on the Munster Peaks
                                                                   •      Reviewing product offerings and undertake SWOT                  project with appropriate action plans.
•      Improve linkages between and add value to a range of               analysis to determine their appropriateness to fit the
       attractions, activities (& experiences), and service               brand.
       providers                                                                                                                   3.3. Develop a compelling brand proposition
                                                                   •      Review existing area studies carried out by SLR
•      Reinforce the particular strengths and characteristics of          (Knockmealdowns & Galtees), Limerick Institute of        •      That has a clear vision, values and personality
       particular destinations and at the same time offering              Technology (Comeraghs), and Faille Ireland. Any others
       the visitor one overarching compelling reason to visit             as appropriate;                                          •      Engages tourists and generates a loyal following.

•      Identify tourism experiences which while not located in     •      Scoping out the opportunity around themes and how        •      Clearly communicates the unique offering of the area.
       the ‚Munster Peaks‘ geographical area, have linkages               experiences can be brought to life, etc.
       with the area, i.e. St Deican‘s Way, a pilgrim path from                                                                    •      Identifies the tourism experiences which exist or need
       Ardmore to Cashel, the Rock of Cashel, The Beara Breifne    •      Consult with the wide range of stakeholders for this            to be developed for the vision, value and personality
       Way, Lismore Heritage Centre.                                      project                                                         of the Munster Peaks, meeting the needs of the visitor
                                                                                                                                          segments.
•      Agree on the geographical area within which the             •      Agree Munster Peaks area/geography
       Munster Peaks has been defined.                                                                                             •      Helps to unify the businesses in the area.

Note: The „Munster Peaks“ is a working title; as an outcome        3.2. To undertake a review of research carried out by Failte    •      Identifies components to motivate consumers.
of this stage of the project we would like to have an agreed       Ireland
name/brand for this project which unifies and communicates                                                                         •      Consistently links all aspects of the brand e.g. consumer
what is on offer to the consumer within the destination.           •      Identify target segments within the primary key                 promise, values and attributes, brand identity and
                                                                          markets areas GB, Germany, France and the US and the            personality.
                                                                          Irish market.
3.     Specification and Requirements                                                                                              •      Detail options on the management of the Munster
                                                                   •      Review existing research to define current potential            Peaks brand proposal by the relevant agencies involved.
The aim of this project is to develop and then validate a brand           and requirements of segments such as the car and                Identify who is the lead partner and the roles of the
proposition that will leverage the existing offering and create           coach touring markets, family and soft adventure                other invested agencies, namely, the local authorities,
a framework for the ‚Munster Peaks‘ area‘s future sustainable             markets should be examined as well as others.                   development companies and Faille Ireland. Identify the
development and promotion. We need to ensure that the                                                                                     staffing resources needed and staff sourcing.
consumer has a clear understanding and expectation of the          •      Identify the segmentation of the walking market
experience they will have when visiting the inland mountains                                                                       •      Detail associated costs for the period of the plan, i.e. for
ranges of Munster. Their experience should be authentic,           •      Identify the largest cohorts, their profile, needs and          a five year plan, the start-up investment required and
engaging, and memorable.                                                  expectations.                                                   yearly costs. Identify the funding sources for the areas
                                                                                                                                          of activity.
                                                                   •      Understand consumer needs and behaviour (across the
                                                                          key markets & segments) and how they want to
                                                                          consume this type of experience.

                                           Concept Development and Feasibility Study – Munster Peaks (Working Title)                                                                                     144
APPENDICES - Concept Development and Feasibility Study - Munster Peaks (Working Title) - Tipperary County Council
3.4. Undertake consumer testing of proposition (in key markets   Please provide the following:                                       3.6 Final Output
      and with tour operators currently programming sections/
      elements of the destination).                                    •      Details of the dedicated Project Management Team             The outputs should be:
                                                                              outlining their expertise in managing similar contracts.
      Undertake the following:                                                (The ability to effectively host creative workshops and      A validation of whether the Munster Peaks can constitute a
                                                                              facilitate meetings with multiple stakeholders will be       relevant and differentiated
      •      Develop clear guidelines around the use of the brand             a key requirement Knowledge and experience of the            ‚place brand‘ in context of:
             (including possible sub-sets of the brand).                      outdoor activity and adventure area is essential
                                                                                                                                           •      its geographical characteristics
      •      How the brand promise and core values will be             •      A copy of the team member‘s CV
             maintained.                                                                                                                   •      It‘s tangible and intangible assets
                                                                       •      Details of processes and procedures you have in place
      •      The marketing and management of the brand going                  to manage this contract on a daily basis identifying         •      inter- county brand layering and prioritisation of same
             forward.                                                         each stage of the process.
                                                                                                                                           •      stakeholder buy-in and collaboration
      •      The communications strategy for how the visitor will
             engage with the product from planning right through       3.5.4 Ultimate Costs                                                •      relevance to consumer segments
             to experience.
                                                                       •      For the project outline above service providers must
                                                                              provide a detailed statement of costs and fees. Fees         The development of a place brand strategy and vision:
      3.5. Assessment of short, medium and long term risks and                quoted must also include all costs related to preparation
      identification of measures to minimize risks                            time and materials.                                          •      Positioning statement

      3.5.1 Methodology                                                •      Price will be evaluated on the total cost for the delivery   •      Consumer proposition statement
                                                                              of this project. Costs should include for mileage and
      •      Please provide an outline ofhow you would propose to             all ancillary requirements including VAT as part of the      •      Brand structure pyramid
             approach this project, outlining days required and               overall fee. Additional fees will not be paid for travel
             timelines (per work packages).                                   time                                                         •      Operational Partnership model

                                                                       •      All necessary tax clearance certs to be included             •      Ambition and Vision
      3.5.2 Creativity and Innovation
                                                                       •      The rates quoted in this proposal are the maximum
      •      Please outline how you would bring creativity and                rates to be charged for the duration of the contract.        5 year Implementation Plan:
             innovation to this project.
                                                                                                                                           •      Chart and cost on-brand actions and investment plan

      3.5.3 Project and Account Management                                                                                                 •      Key indicators measurement

      •      We require a dedicated project manager who will be
             the direct point of contract for this contract.

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APPENDIX A1

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APPENDICES - Concept Development and Feasibility Study - Munster Peaks (Working Title) - Tipperary County Council
APPENDIX A2:                   National Agency Plans and Studies                                 Ireland Census 2011 Results
                                                                                                       www.cso.ie/census/

      LIST OF PLANS;                 Recent Trends & Top Line Performance, Fáilte Ireland, February
                                     2014
                                                                                                       Ireland’s Brand Model, Tourism Ireland, February 2014 – draft,
                                                                                                       in finalisation

      OTHER DOCUMENTS                Coach Tourism 2012 – An overview of overseas coach travel to
                                     the Republic of Ireland in 2012, Fáilte Ireland, November 2013

      AND WEBSITES                   Domestic Tourism 2012 – An overview of Irish residents’ travel    International Organisation and Destination
                                     within the Republic of Ireland in 2012, Fáilte Ireland, October   Plans and Studies
      RESEARCHED                     2013
                                                                                                       Tourism and Mountains. UNEP, Conservation International, Tour
                                     Irish Sports Monitor 2011 Annual Report, The Irish Sports
                                                                                                       Operators Initiative, 2007
                                     Council
                                     http://www.sportni.net/NR/rdonlyres/A131C590-5A99-4B21-
                                                                                                       Mountain Tourism
                                     94FA-7A7D3DF0D671/0/5Irish_Sports_Monitor_2011_Final_
                                                                                                       http://www.icimod.org/?q=1252
                                     Report26Feb.pdf
                                                                                                       Tourism New Zealand Three Year Marketing Strategy FY2014-
                                     An Assessment of Tourist Demand and Use for Travel Guides,
                                                                                                       FY2016. Tourism New Zealand. 2013
                                     Fáilte Ireland/IT,Sligo, 2012
                                                                                                       New Zealand National Parks Visitor Statistics
                                     Get Out There Adventure and Activity Tourism Forum
                                                                                                       http://www.doc.govt.nz/about-doc/role/visitor-statistics-and-
                                     presentations, Failte Ireland, 2009
                                                                                                       research/
                                     Outdoor Adventure and Activity Forum presentations, Failte
                                                                                                       World Travel and Tourism Council Tourism for Tomorrow 2014
                                     Ireland, 2010
                                                                                                       Finalists, Burren and Cliffs of Moher Geopark
                                                                                                       http://w w w.wttc.org/tourismfor tomorrow/winners-
                                     Adventure Experiences in Ireland: some facts and insights,
                                                                                                       finalists/2014-winners-finalists/burren-and-cliffs-of-moher-
                                     Caeman Wall, Failte Ireland, 2013
                                                                                                       geopark/
                                     New Adventure Tourism Resources, Failte Ireland
                                                                                                       Outdoor Tourism Marketing Project, Working Paper, Blue Sail
                                     http://www.failteireland.ie/News-Features/News-Library/New-
                                                                                                       Trends, 2012
                                     adventure-tourism-resources.aspx?feed=4bf48a7e-9f0c-460f-
                                                                                                       http://www.outdoortourism.org/Trends.pdf
                                     9c7e-2e39df7237af

                                     Tourism Matters, Failte Ireland, December 2013

                                     GB Path to Growth, Failte Ireland, 2011

                                     Research on Mountain Biking Trails, Failte Ireland (Millward
                                     Brown Ulster), October 2011

                                     Ireland Tourism and Recreation Product and Experience Listings
                                     http://www.discoverireland.ie/

147       Concept Development and Feasibility Study – Munster Peaks (Working Title)
APPENDICES - Concept Development and Feasibility Study - Munster Peaks (Working Title) - Tipperary County Council
APPENDIX A2

Mountain, Adventure and Activity Tourism                               Marketing Adventure Tourism – what works and what doesn’t,         Recreational Strategy for the Knockmealdown Mountains,
                                                                       Antonie Bauer, Munich University of Applied Sciences, 2009         South Tipperary Development and Tourism Companies, (SLR
and Recreation: International Experience                                                                                                  Consulting Ireland), February 2011
                                                                       Australian Alps National Landscape Tourism Strategy, Australian
Adventure Travel Trade Association website                             Alps National Landscape Inc. (Inspiring Place), March 2010         Ballyhoura Attractions Cluster Development Strategy, Ballyhoura
https://www.google.co.uk/search?hl=en&noj=1&q=Adventur                                                                                    Development Ltd., March 2003
e+Travel+Trade+Association&oq=Adventure+Travel+Trade+A
ssociation&gs_l=serp.12..0l5j0i22i30l5.234889.242800.0.24426                                                                              Waterford   County    Development    Plan, 2011-2017
6.68.21.0.0.0.17.255.2562.4j14j1.19.0....0...1c.1.36.serp..67.1.255.                                                                      http://www.water fordcoco.ie/en/ser vices/planning/
nI4IuW7JZGQ
                                                                       Handbooks and Guides
                                                                                                                                          waterfordcountydevelopmentplan2011-2017/

Adventure Tourism Market Report. George Washington                     A Guide to Planning and Developing Recreational Trails in          Waterford City Development Plan, 2013-2019
University School of Business, Adventure Travel Trade                  Ireland. National Trails Office. February 2012                     http://www.waterfordcity.ie/documents/development-plan/
Association, Xola Consulting. 2010                                                                                                        current/index.htm
                                                                       Handbook on Tourism Product Development, European Travel
2013 International Report on Snow and Mountain Tourism.                Commission/UN World Tourism Organization, 2011                     Dungarvan Town Development Plan, 2012-2018
Laurent Vanat, 2013                                                                                                                       h t t p : / / w w w. w a t e r fo rd c o c o. i e / e n / l o c a l a u t h o r i t i e s /
                                                                       Handbook on Tourism Destination Branding. United Nations           dungarvantowncouncil/towndevelopmentplan2012-2018/
Mountain Bike Tourism: Market Profile for Tasmania. Tourism            Tourism Development Organization and European Travel
Tasmania. December 2008                                                Commission, 2009                                                   South Tipperary Development Plan, 2009-2015
                                                                                                                                          http://www.southtippcoco.ie/newplanninghome/devplans/
Tourist Special Interest: Cycling, Tourism New Zealand.                European Tourism Indicators System: for Sustainable                county/
http://www.tourismnewzealand.com/media/1030290/                        Management at Destination Level, European Commission
cycling-tourism_profile.pdf                                            Enterprise and Industry                                            Draft Clonmel and Environs Development Plan 2013
                                                                       http://ec.europa.eu/enterprise/sectors/tourism/sustainable-        http://www.southtippcoco.ie/media/Volume%201%20-%20Fi
Economic Value of Mountain Biking in Scotland, Scottish                tourism/indicators/index_en.htm                                    nal%20Draft%20Plan%20Oct%2712%20with%20cover.pdf
Enterprise. 2013
                                                                       Interpreting Our Heritage, Fred Tilden, University of North        Limerick County Development Plan 2010-2016
Mountain Biking Tourism in Scotland, Tourism Intelligence              Carolina Press, 1957                                               http://www.lcc.ie/NR/rdonlyres/B5CF57A5-6526-4080-AFB1-
Scotland. 2013                                                                                                                            9F0358A80226/0/Volume2Mapswebversion.pdf

The Sustainable Development of Mountain Biking in Scotland                                                                                Draft Cork County Development Plan 2013
– A National Strategic                                                 County and Local Plans and Strategies                              http://www.corkcocodevplan.com/

Framework, UK (Draft). Genesis Strategic Management                                                                                       Assessing the Innovative Role of Ballyhoura Development
                                                                       Comeragh Mountains Strategy, Comeragh Mountains Forum,
Consultants, 2008                                                                                                                         within a Regional Context, Robinson, J. and O’Connor, N.
                                                                       March 2013
                                                                                                                                          Limerick Institute of Technology, 2013
A Step-by-Step Guide to Making the Most of Walking Tourism
                                                                       Step by Step: a Walking Strategy for County Waterford, Waterford
in Scotland, Tourism Intelligence Scotland,                                                                                               Ballyhoura: a Case Study of Cohesive Rural Tourism Planning
                                                                       County Council, 2004
http://www.tourism-intelligence.co.uk/intelligence -                                                                                      in Ireland, Robinson, J. and O’Connor, N. Limerick Institute of
guides/01-walking-tourism                                                                                                                 Technology, 2013
                                                                       Galtee Mountains: Tourism Development Facilitation & Project
                                                                       Management, Ballyhoura Development Ltd., (SLR Consulting
Exploring the Market Potential for Yukon Mountain Bike Tourism,                                                                           Slieve Felim Concept Plan: Baseline Study, Scoping Report and
                                                                       Ireland), June 2011
Cycling Association of Yukon, Canada, Koepke, J., 2005                                                                                    Recommendations

                                              Concept Development and Feasibility Study – Munster Peaks (Working Title)                                                                                                                 148
APPENDICES - Concept Development and Feasibility Study - Munster Peaks (Working Title) - Tipperary County Council
Ballyhoura Development and North Tipperary LEADER                                           Brecon Beacons Park Society
      Partnership (URS-Scott Wilson), November 2011                                               http://www.breconbeaconsparksociety.org/about-bbps/

      An Assessment of the Economic Contribution of Tourism to the                                Brecon Beacons Trust
      Ballyhoura Country Region Robinson, MA by Research, 2013                                    http://www.breconbeaconstrust.org/

                                                                                                  Brecon Beacons Tourism Association
                                                                                                  http://www.getactive-beacons.co.uk/about.php
      Case Studies
                                                                                                  Eastern South Carolina Heritage Region
                                                                                                  http://easternscheritage.com/
      Economic Impact of Tourism – Visitor Volume and Value 2012,                                 and brochure
      Cumbria Tourism through STEAM (Scarborough Tourism                                          http://visitflo.com/pdf/eschr_brochure2013b.pdf
      Economic Activity Monitor) Model, 2013
      http://www.cumbriatourism.org/research/surveys-data.aspx                                    Lake Vortsjarv: Foundation, Visitor Centre, Tourism, Supporters
                                                                                                  and Partners, Living Lakes Network, COMCOT project all through
      A Vision for the Lake District National Park in 2030, Lake District                         http://www.vortsjarv.ee/
      National Park Partnership, http://www.lakedistrict.gov.uk/
      aboutus/nationalparkvision

      Costs and Spending: How Much do National Parks Cost?
      h t t p : / / w w w. n a t i o n a l p a r k s . g o v. u k / l e a r n i n g a b o u t /
      wholooksafternationalparks/costsandspending

      Peak District National Park Management Plan 2012–2017, Peak
      District National Park Authority
      http://www.peakdistrict.gov.uk/looking-after/national-park-
      management-plan

      Visit Peak District and Derbyshire
      http://www.visitpeakdistrict.com/

      Brecon Beacons National Park
      http://www.breconbeacons.org/

      Brecon Beacons Visitor Management Plan, September 2013.
      http://www.beacons-npa.gov.uk/the-authority/working-in-
      partnership/tourism-new/visitor-management-plan-draft

      Brecon Beacons Walking Tourism Strategy, 2005.
      http://www.beacons-npa.gov.uk/the-authority/working-in-
      partnership/tourism-industry/pdfs-for-tourism-partnership/
      bbwtsfinal.pdf

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APPENDIX A2

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APPENDIX A3:                   List of Consultations Undertaken                            Helen Lawless        Mountaineering Ireland

      LIST OF
                                                                                                 Helen McGrath        Newcastle Heritage Group
                                     PROJECT STEERING GROUP
                                                                                                 Helen Morrissey      Glen of Aherlow

      CONSULTATIONS                  Don Tuohy          Waterford County Council
                                                                                                 Helen Shanahan
                                                                                                                      Galtees + Knockmealdowns
                                                                                                                      Activities Animator (2013)

      UNDERTAKEN
                                     Eimear Whittle     Fáilte Ireland
                                                                                                 John Egan            Tipperary Rural Recreation Officer
                                     Fergal Somers      Ballyhoura Failte
                                                                                                 Joanne Hughes        Butler Trail Animator 2013
                                     Gary Breen         Fáilte Ireland
                                                                                                 John Lonergan        Galtees Steering Group
                                     Isabel Cambie      South Tipperary Development Company
                                                                                                 John Malone          Galtee Inn
                                     Marie Phelan       South Tipperary County Council
                                                                                                 Karl Boyle           Mountaineering Ireland
                                     Mary Houlihan      Waterford County Council
                                                                                                 Kevin O’Donnell      Knockmealdown Active
                                     Niamh Budds        Waterford Leader Partnership
                                                                                                 Laura Jones          Clonmel Park Hotel
                                     Padraig Casey      Ballyhoura Development Ltd
                                                                                                 Liz Nallen           Hotel Minella
                                     Sinead Carr        South Tipperary County Council
                                                                                                 Martin Johnson       Nire View Bar
                                     Tony Musiol        South Tipperary Tourism Company
                                                                                                 Mary Wall            Hanoras Cottage

                                                                                                 Michael Desmond      Nire Valley
                                     List of Consultations Undertaken
                                                                                                 Nora Walls           Tyndall Mountain Club
                                     Beatrice Kelly            Heritage Council                  Olive O’Gorman       Glasha Farmhouse
                                     Bernadette Guest          Heritage Officer Waterford CoCo   Patrick Murphy       Cashel Palace Hotel
                                     Brian Twomey              Tourism Ireland                   Pierce Flynn         Park Hotel Dungarvan
                                     David McCoy               Waterford Crystal                                      Heritage Officer South Tipperary
                                                                                                 Roisin O’Grady
                                                                                                                      County Council
                                     David Rogers              Waterford Treasures
                                                                                                 Ruari Deane          Fáilte Ireland
                                     Edel Harte                Fáilte Ireland
                                                                                                 Sinead               Baileys Guesthouse, Cashel
                                     Fergal Somers             Ballyhoura Failte
                                                                                                 Suzanne Campion      Inland Fisheries Ireland
                                     Gary Breen                Fáilte Ireland
                                                                                                 Cormac Mac Donnell   National Trails Office
                                     Ger Walsh                 Knockmealdown Forum

151       Concept Development and Feasibility Study – Munster Peaks (Working Title)
APPENDIX A3

                                                                                             •   What makes the concept of the Great Southern
    Maria Kyte              Waterford and Suir Valley Railway                                    Mountain Park quite attractive is the range of diverse
                                                                                                 mountain ranges each with their own unique identity
Feedback from Visitors to “ The Study Area “                                                     and charm.

The sources for the visitor contacts that we spoke with for this
concept discussion were as follows:                                                          •   Keeping the remoteness and the solitude of the area
                                                                                                 will be important.
•         Helen Morrissey       - Glen of Aherlow (2 contacts )

• Olive O’Gorman                - Glasha Farmhouse/Nire Valley                               •   Makes sense to promote all the region’s mountains as
				                              (2 Contacts)                                                   one destination.

•         Michael Desmond       - Walking Guide (2 Contacts)
                                                                                             •   Consideration might be given to branding the area
•         Ben Sullivan   - Ballyhoura (2 Contacts)                                               the Great Southern Mountain District, on the other
                                                                                                 hand, the overall view amongst visitors was that park
•         Pierce Flynn   - Park Hotel ,Dungarvan ( 2 Contacts )                                  better describes what is being proposed.

                                                                                             •   Will be a little more challenging to package Ballyhoura
                                                                                                 with the other mountains as they are quite far west.
KEY FINDINGS FROM CONCEPT DISCUSSIONS

•         The concept of a Great Southern Mountain Park is                                   •   Creating a destination with plenty of things to do is
          largely welcomed, the reasons given in this regard                                     considered quite an interesting idea as walkers like to do
          include:                                                                               other things particularly as they get older, and require
                                                                                                 more rest and relaxation. Note two of the walkers we
          -      Will help to convert the one day walkers to 3                                   interviewed were undergoing hip replacements
                 and 4 day overnight walkers. At present visitors
                 may walk the Comeraghs for example, for one
                 day only, thinking they have done everything.

          -      Very difficult for one mountain region to
                 promote itself on a national and international
                 stage, however, if 4/5 mountain resorts come
                 together, the impact of the promotion and
                 offer will be more significant.

          -      Having plenty of walking/hiking and activity
                 options is always a good thing – and the Great
                 Southern Mountain Park therefore is well
                 positioned to offer a variety of things to do.

                                             Concept Development and Feasibility Study – Munster Peaks (Working Title)                                        152
APPENDIX A4:                   The Munster Peaks study area product audit identified 875
                                     different tourism and recreation products within the study
                                                                                                        •     Mallow 3 – Hibernian Hotel 4*, Longueville House 3*,
                                                                                                              Springfort Hall Country House Hotel
                                     area.
      PRODUCT AUDIT
                                                                                                        •     Mitchelstown 2 – Firgrove Hotel 3*, Clongibbon House
                                     For the purposes of analysis these have been divided into:               Hotel

      DETAIL                         •      Accommodation (213)                                         •     Tipperary Town 1 – Times Hotel
                                     •      Attractions (131)
                                     •      Activities (477)                                            A4.1.2 B&B (Including guesthouses, townhouses, country
                                     •      Festivals & Events (54)                                     houses)

                                                                                                        •     Ballyhea 1
                                                                                                        •     Ballymacarbry 1
                                                                                                        •     Bansha 1
                                     A4.1 Accommodation                                                 •     Cahir 5
                                                                                                        •     Cappoquin 1

                                     A4.1.1 Hotels (including star rating)                              •     Carrick-on-Suir 1
                                                                                                        •     Cashel 19
                                     •      Cahir 2 – Cahir House Hotel, Kilcoran Lodge 3*
                                                                                                        •     Charleville 2
                                     •      Carrick-on-Suir 1 – The Carriag
                                                                                                        •     Clonmel 8
                                     •      Cappoquin 1 – The Pilgrims Rest 4*
                                                                                                        •     Doneraile 1
                                     •      Cashel – 4 – Baileys Hotel, Cashel Palace Hotel, Kearneys
                                                                                                        •     Dungarvan 9
                                            Castle Hotel, Dundrum House Hotel Golf and Leisure
                                            Resort                                                      •     Glanworth 1
                                     •      Charleville 1 – Charleville Park Hotel 4*                   •     Glen of Aherlow 1
                                     •      Clonmel 7 – Hotel Minella, Clonmel Park Hotel 3*,           •     Fermoy 1
                                            Fennessey Hotel 4*, Hearn’s Hotel 4*, Mulcahy’s Hotel       •     Kilfinnane 1
                                            3*, Raheen Country House Hotel 5*, Knocklofty House
                                            Hotel                                                       •     Kilmallock 5

                                     •      Dungarvan 4 – Lawlors Hotel, Gold Coast Hotel & Golf        •     Kilshane 1
                                            Resort 3*, Clonea Strand Hotel, Park Hotel and Leisure      •     Kilworth 1
                                            Centre                                                      •     Lismore 2
                                     •      Fermoy 1 – The Grand Hotel 3*                               •     Mallow 11
                                     •      Glen of Aherlow 2 – Aherlow House Hotel 3*, Ballyglass      •     Mitchelstown 5
                                            Hotel 2*
                                                                                                        •     Tallow 1
                                     •      Kilmallock 1 – Deebert House Hotel 4*
                                                                                                        •     Tipperary Town 5
                                     •      Lismore 2 – Lismore House Hotel 4*, Ballyrafter
                                            House 4*

153       Concept Development and Feasibility Study – Munster Peaks (Working Title)
APPENDIX A4

A4.1.4 Farmhouse                       A4.1.5 Self Catering               A4.1.8 Caravan and Camping

•     Ballymacarbry 1                  •     Ardpatrick 3                 •      Apple Caravan and Camping Park – Cahir
•     Bansha 2                         •     Ballyduff Upper 3            •      Cashel Lodge and Camping Park
•     Cahir 1                          •     Ballyorgan 2                 •      Ballinacourty House – Glen of Aherlow
•     Cashel 2                         •     Bansha 1                     •      Blackwater Valley Caravan and Camping Park – Fermoy
•     Clonmel 1                        •     Cahir 2                      •      Casey’s Caravan and Camping Park – Dungarvan
•     Dungarvan 2                      •     Cappoquin 1                  •      Glen of Aherlow Caravan and Camping Park – Glen of
•     Kilfinnane 1                     •     Carrick 1                           Aherlow

•     Kilmallock 1                     •     Cashel 5                     •      Parsons Green Caravan and Camping – Clogheen

•     Mallow 1                         •     Clonmel 2                    •      Powers the Pot Caravan and Camping Park – Clonmel

•     Mitchelstown 1                   •     Dungarvan 5                  •      Kings Yard, Knocknagalty

                                       •     Kilfinane 8
A4.1.4 Historic                        •     Kilmacthomas 2               A4.1.9 Youth Hostel and other hostels
                                       •     Kilmallock 2
•     Bansha 1                                                            •      Ballymacarbry 1
                                       •     Mallow 11
•     Carrick 1                                                           •      Cahir 1
                                       •     Mitchelstown 2
•     Carrick on Suir 1                                                   •      Cashel 1
                                       •     Tipperary Town 2
•     Castletownroche 1                                                   •      Kilfinnane 1

•     Doneraile 1                                                         •      Rathgormack 1
                                       A4.1.6 Holiday
•     Fermoy 1
•     Fethard 1                        •     Aherlow 2
                                                                          Please see Excel spreadsheet for more detail
                                       •     Cahir 1
                                       •     Dungarvan 1
                                       •     Glenasheen 1
                                       •     Kilfinane 1
                                       •     Mallow 1
                                       •     Clonmel 1

                                       A4.1.7 Restaurant

                                       •     Dungarvan

                          Concept Development and Feasibility Study – Munster Peaks (Working Title)                                    154
A4.2 Attractions                                        Literary Ireland                                            •       Bridewell Jail – Tipperary
                                                              •       The Bolton Library - Cashel                         •       Cush Earthworks (1000BC) – Kilfinnane (nr)
                                                              •       Waterford County Library – Lismore
                                                                                                                          Art Galleries
      A4.2.1 Built and Cultural Heritage
                                                              Museums, Heritage & Visitor Centres                         •       Windmill House - Cashel
      Historic Houses and Castles                             •       Touraneena Heritage Centre – Ballinamult            •       Bainnlann Chul na nGabhar Art Gallery – Dungarvan
      •      Cappoquin House and Gardens – Cappoquin          •       Famine Houses – Ballyorgan to Ardpatrick road       •       Old Market House Arts Centre - Dungarvan
      •      Cahir Castle – Cahir                             •       Copper Coast Geopark Visitor Centre – Bunmahon      •       Gallery Crafts – Kilworth
      •      Swiss Cottage – Cahir                            •       Knockgraffon Motte – Cahir (n of )                  •       Lismore Castle Arts Gallery – Lismore
      •      Ormond Castle – Carrick-on-Suir                  •       Dromana Gate (Hindi) – Villierstown
                                                                                                                          Archaeological Sites
      •      Charleville Castle - Charleville                 •       Carrick-on-Suir Heritage Centre and Friary
                                                                                                                          •       Church – Ballyhea
      •      Kilbolane Castle – Charleville                   •       Bothan Scoir – Cashel
                                                                                                                          •       Inland Promontory Fort – Castletownroche
      •      Ballyknockane Lodge – Clonmel                    •       Bru Boru Heritage Centre – Cashel
                                                                                                                          •       Holy Wells – Doneraile
      •      The Main Guard – Clonmel                         •       Cashel Folk Village – Cashel
                                                                                                                          •       Mass Rock – Doneraile
      •      Carker House – Doneraile                         •       Cashel Heritage Centre – Cashel
                                                                                                                          •       Darbeys Bed Megalithic Tomb – Galbally
      •      Creagh House - Doneraile                         •       Knockroe Passage Tomb – Cashel
                                                                                                                          •       Motte – Kilfinnane
      •      Doneraile, Park, Court and Gardens – Doneraile   •       Dino Cafe - Castletownroche
                                                                                                                          •       Castle – Kilfinnane
      •      King John’s Norman Castle – Dungarvan            •       Giants Grave – Clonmel
                                                                                                                          •       Johns Castle – Killmallock
      •      Mobarnane House - Fethard                        •       Museum of Transport – Clonmel
                                                                                                                          •       Town Gates – Kilmallock
      •      Killmallock Churches Castle and Town Gate –      •       South Tipperary County Museum – Clonmel
             Killmallock                                                                                                  •       Church of St Peter and St Paul – Killmallock
                                                              •       St Patrick’s Well Cross – Clonmel
      •      Ash Hill House – Killmallock                                                                                 •       St Fanahans Holy Well – Mitchelstown
                                                              •       Dungarvan County Waterford Museum – Dungarvan
      •      Medieval Killmallock – Killmallock                                                                           •       Brigown Monastery and Round Tower – Mitchelstown
                                                              •       Master McGrath Monument – Dungarvan
      •      Ballysaggartmore Towers – Lismore
                                                              •       Labbacallee Wedge Tomb – Fermoy
      •      Lismore Castle – Lismore
                                                              •       Fethard Folk Farm and Transport Museum
      •      Dromaneen Castle – Mallow
                                                              •       Medieval Walls – Fethard
      •      Mallow Castle – Mallow
                                                              •       Village of Tradition Exhibition Centre – Galbally
      •      Burton Park - Mallow
                                                              •       Labacallee Wedge Tomb (2300BC) - Glanworth
      •      Curraghmore House, Shell House and Gardens –
                                                              •       Kilmallock Museum and History Trail – Kilmallock
             Portlaw
                                                              •       Lismore Heritage Centre – Lismore
      •      Templenoe House – Tipperary
                                                              •       Island Wedge Tomb – Mallow
      •      Grenane House – Tipperary (nr)
                                                              •       Nano Nagle Centre – Mallow

155                  Concept Development and Feasibility Study – Munster Peaks (Working Title)
APPENDIX A4

A4.2.2 Religious Heritage                                    •   000012 Ballinvonear Pond                    •      001952 Comeragh Mountains
                                                             •   000092 Kilcolman Bog                        •      000668 Nire Valley Woodlands
Churches, Abbeys and Monasteries
                                                             •   001049 Eagle Lough                          •      000667 Lismore Woods
•          Kilfyn Church – Ballyorgan
                                                             •   000075 Awbeg Valley (above Doneraile)       •      001933 Glenmore Wood
•          Ballybeg Augustinian Priory – Buttevant
                                                             •   000074 Awbeg Valley (below Doneraile)       •      000072 Blackwater River and Estuary
•          Buttevant Franciscan Friary - Buttevant
                                                             •   001029 Araglin Valley                       •      001693 Ballyvoyle Head to Tramore
•          St Pauls Church – Cahir
                                                             •   000073 Blackwater River Callows             •      001707 Stradbally Woods
•          Cahir Abbey - Cahir
                                                             •   000646 Galtee Mountains                     •      002095 Glencairn
•          Mount Melleray Abbey – Cappoquin
                                                             •   002089 Ballyroe Hill and Mortlestown Hill   •      000663 Dungarvan Harbour
•          Saint Molleran’s Church – Carrick-on-Suir
                                                             •   002090 Castleoliver Woods
•          Bridgetown Augustinian Priory – Castletownroche                                                   Natural Attractions
                                                             •   002088 Mountrussel Wood
•          Hore Abbey – Cashel                                                                               •      Mitchelstown Cave – Mitchelstown
                                                             •   002087 Ballynacourty Wood
•          Rock of Cashel - Cashel                                                                           •      Comeragh Magic Road – nr Mahon Falls nr Dungarvan
                                                             •   002035 Glenacurrane River Valley
•          Old St Mary’s Church – Clonmel                                                                    •      Galty Vee Valley – Clogheen
                                                             •   000964 Knockroe Fox Covert
•          St Patrick’s Well – Clonmel                                                                       •      Rock of Cashel - Cashel
                                                             •   000969 Powers Wood
•          Moor Abbey – Galbally (nr)                                                                        •      Doneraile Wildlife Park - Doneraile
                                                             •   001980 Lizzy Smith’s Bog
•          Glanworth Castle and Dominican Friary                                                             •      Fenor Bog - Fenor
                                                             •   000966 Moneypark Fethard
•          Toureen Peakaun – Glen of Aherlow                                                                 •      Scenic Area Mahon Falls – Kilmacthomas
                                                             •   000970 Rockwell College Lake
•          Holy Trinity Church - Fethard                                                                     •      Nire Valley – Ballymacarbery
                                                             •   001526 Quarryford Bridge
•          Kilbehenny Medieval Church                                                                        •      Blackwater River
                                                             •   002043 Bansha Wood
•          Kilmallock Friary (1291) – Kilmallock
                                                             •   000954 Grove Wood                           Forest Parks
•          Collegiate Church (13thC) – Kilmallock
                                                             •   001982 Templetney Quarry                    •      Glenshelane – Cappoquin
•          St Carthages Cathedral – Lismore
                                                             •   000971 Scaragh Wood                         •      Colligan Wood - Dungarvan
•          Stradbally Mediaeval Church – Stradbally
                                                             •   000947 Cahir Park Woodland                  •      Kilclooney - Carrick-on-Suir
•          Tipperary Christian Fellowship – Tipperary
                                                             •   001981 Marlfield Lake                       •      Carey’s Castle - Clonmel
                                                             •   000655 River Suir below Carrick on Suir     •      Caher Park Forest - Cahir
A4.2.3 Natural Heritage                                                                                      •      Bansha Woods - Basha
                                                             •   000972 Shanbally Wood
List of pNHA’s                                              •   000651 Mitchesaltrown Caves                 •      Gortavoher forest - Glen of Aherlow
•          002036 Ballyhoura Mountains                       •   000952 Glenboy Wood                         •      Glengarra Wood – Cahir
•          002037 Carrigeenamronety Hill                     •   001701 Kilsheelin Lake                      •      Galty Castle - Kilbehenny
•          002086 Ballintlea Wood                            •   001708 Toor Wood                            •      Ballinaboola Forest – Ballyhea
                                                             •   000669 Portlaw Woods                        •      Ballyhoura Forest - Ardpatrick

    Source www.npws.ie

                                               Concept Development and Feasibility Study – Munster Peaks (Working Title)                                                156
•     Glenanair - Ardpatrick                        A4.3 Activities & Adventure                                      •     1. Golden to the Rock of Cashel, 10km (Golden/Cashel)
      •     Glansheskin-Kilworth - Kilworth                                                                                      (Tipperary 10)
                                                                                                                           •     2. Capture the Castle – Cahir to Swiss Cottage, 2km
      Beaches                                                                                                                    (Cahir) (Tipperary 10)
                                                          A4.3.1 Walking
      •     Annestown Beach – Annestown                                                                                    •     7. Butlers & Castles – Carrick-on-Suir to Kilsheelan, 10km
      •     Bunmahon Beach – Bunmahon                     Waymarked Ways                                                         (Carrick-on-Suir) (Tipperary 10)
                                                          •      The East Munster Way – Carrick-on-Suir
      Gardens                                                                                                              Loop Walks
                                                          •      Tipperary Heritage Way – (The Vee to Cashel) 56km)
      •     Ballyboy House, Garden and Woodland – Cahir                                                                    •     Bernard Loop Walk – Anglesborough
                                                          •      Ballyhoura Way (St John‘s Bridge, Cork to Limerick
      •     New Haven Garden – Cahir                                                                                       •     Paradise Hill Loop – Anglesborough
                                                                 Junction Railway Station) 80km
      •     Dromana House and gardens – Cappoquin                                                                          •     Ballinaboola Woods Loop Walk – Ardpatrick
                                                          •      The South Leinster Way (Kildavin, Carlow to Carrick-on-
      •     Cappoquin House and Gardens - Cappoquin              Suir (100km)                                              •     Canon Sheevan Loop Walk – Ballyhoura Mountain

      •     Salterbridge House and Garden – Cappoquin     •      The Blackwater Way (Clogheen to Shrone, Co. Kerry)        •     Knockduv Loop Walk – Ardpatrick
                                                                 168km)                                                    •     Ballyorgan Loop Walk – Ballyorgan – Darragh
      •     Tourin House and garden – Cappoquin
      •     Camas Park Garden – Cashel                                                                                     •     Justices Glen - Mass Rock Loop Walk – Ballyhoura
                                                          Linear Walks                                                           Mountain
      •     Annes Grove garden - Castletownroche
                                                          •      Knockshanahullion (652m)/Knocknalougha (630m)             •     Gorteeshal Walk – Ballyporeen
      •     Ballyhist Garden – Clonmel                           summits and Baylough walks - Baylough Car Park            •     Lyrefune Walk - Ballyporeen
      •     Killmacomma Garden – Clonmel                         (Lismore/Cappoquin road from Clogheen
                                                                                                                           •     Bog Walk - Ballylanders
      •     Killurney Garden – Clonmel                    •      Killballyboy Wood – Clogheen
                                                                                                                           •     Lyre na Freaghuan Loop Walk – Ballyorgan
      •     Terra Nova Gardens – Killmallock              •      Carey’s Castle – Clonmel
                                                                                                                           •     Bansha Wood – Bansha
      •     Ballyin Gardens – Lismore                     •      Knoackaun - Nire Valley
                                                                                                                           •     Mount Mellary Abbey Walk – Cappoquin
      •     Lismore Castle Gardens - Lismore              •      Glen of Aherlow, the Coach Road Walk – Glen of
                                                                 Aherlow                                                   •     Knockaclugga Loop Walk – Clogheen

                                                          •      Killclooney Wood – Kilmacthomas                           •     Clogheen Loop Walk – Clogheen

                                                          •      Galty Walk – Kilbehenny-Galtymore(Galtymore               •     Shanrahan/Flemingstown – Clogheen
                                                                 Mountain summit 919m)                                     •     Summerhill (Clonmel Road) – Clogheen
                                                          •      Keale River Walk – Ballyorgan – Glenroe                   •     Killballyboy Wood – Clogheen
                                                          •      The Gap Walk (6km) – Nire Valley                          •     Clonmel Sli na Slainte – Clonmel
                                                          •      The Sgilloges Walk (6k) – Nire Valley                     •     Rath Beag Loop (4km) - Clonmel
                                                          •      Slievenamon – Kilcash – Glen of Aherlow                   •     Coumduala Loop – Nire Valley Car Park
                                                          •      Knockaunapeebra Summit (769m)                             •     Coumlara Loop – Nire Valley Car Park
                                                          •      Sugar Loaf (663m)/Knockmoylan 768m)/                      •     Fox Covert Loop – Clonmel (w of )
                                                                 Knockmealdown (794m) summits – Vee Car Park
                                                                                                                           •     Glenbawn Loop – Clonmel (w of )

157                 Concept Development and Feasibility Study – Munster Peaks (Working Title)
APPENDIX A4

•   6. A Hidden Gem – Dun Ui Faoilain Loop, 5km (Clonmel)    •   5. Discover the Unknown – The Liam Lynch Loop, 14km   Historic Town Walks
    (Tipperary 10)                                               (Goatenbridge) (Tipperary 10)                         •      Clonmel
•   Darragh Hills Loop Walk – Darragh (nr)                   •   Knockballinrey Loop - Goatenbridge                    •      Tipperary
•   Doneraile Loops - Doneraile                              •   Attychraan Loop Walk, Galtee castle Woods –           •      Cahir
•   Colligan Wood, Greenane Loop – Dungarvan                     Kilbehenny
                                                                                                                       •      Carrick-on-Suir
•   Colligan Wood, Inchidrisla Loop – Dungarvan              •   River Walk - Kildorrery
                                                                                                                       •      Cashel
•   Dungaravan Sli na Slainte – Dungarvan                    •   Killavullen Loop Walk – Kilavullen
                                                                                                                       •      Mitchelstown
•   Dungarvan Railway Walk (12km)                            •   Magniers Mountain Loop – Kilfinnane
                                                                                                                       •      Fetherd Medieval Walls (Tipp 10, 2km)
•   8. Walk the Walls – Fethard’s Medieval Walls, 2km        •   Molanna Loop Walk – Darragh nr, Kilfinnane
                                                                                                                       •      Mallow The Rebel Trail
    (Fethard) (Tipperary 10)                                 •   Castle Gale Loop Walk – Darragh nr, Kilfinnane
•   Barane Looped Walk - Fermoy                              •   Kilmacthomas Sli na Sliante – Kilmacthomas            Walking Clubs
•   Bowenscourt Graigue - Farrahy                            •   Mahon Falls Walk (4km) – Kilmacthomas                 •      Galtee Walking Club – Glen of Aherlow
•   Darbey Bed Loop Walk – Galbally                          •   Kilworth Sli na Sliante – Kilworth                    •      Ballyhoura Bears Walking Club
•   River Walk Galbally– Galbally                            •   Round Hill Walk – Limsore                             •      Comeragh Mountains Muddy Boots – Ballymacarbry
•   Galbally Moor Abbey – Galbally                           •   Lady Louisa’s Walk – Lismore
                                                                                                                       Walking Activity Providers
•   Blackrock Loop Walk – Glenasheen                         •   4. If you go down to the woods today – Glengarra
                                                                 Wood, 2km (Btwn Cahir & Mitchelstown) (Tipperary      •      Walking Holidays Cnoc Na Ri Country Home –
•   Sliabh Riadh Climb - Glenbrohane                                                                                          Ballymacarbry
                                                                 10)
•   Woodland Loop – Glen of Aherlow                                                                                    •      Kilfinnane Outdoor Education Centre
                                                             •   Mallow Sli na Sliante – Mallow
•   Lough Curra Walk – Glen of Aherlow                                                                                 •      Doneraile Park Walking Tours – Doneraile
                                                             •   Knockballiniry Loop – Newcastle
•   Lake Muskry Walk – Glen of Aherlow                                                                                 •      Walking Holidays Glasha Farmhouse – Ballymacarbry
                                                             •   Tullaghmeelan Walk – Newcastle
•   Ballyhourigan Woods - Keeper Hill loop (Galtee views),                                                             •      Aherlow Walks with Michael Moroney – Glen of
    – Glen of Aherlow                                        •   Glenn Beag Loop – Newcastle
                                                                                                                              Aherlow
•   3. Loop the Loop in Ballinacourty – Glen of Aherlow,     •   Knockperry Walk – Newcastle
    11km (Lisvarrinane) (Tipperary 10)                       •   Deisc Walk – Newcastle
•   Slievenamuck (Greenwood Car Park) – Glen of Aherlow      •   Stradbally Sli na Sliante – Stradbally                A4.3.2 Cycling
•   Bianconi Loop – Glen of Aherlow                          •   The Towers Walk (2km) – Ballysaggartsmore
                                                                                                                       Linear Cycle Routes
•   Carroll’s Loop – Glen of Aherlow                         •   Glenshelane Forest Walks (2, 2.75, 3 and 10.7km) –
                                                                                                                       •      Tours from Cahir – Cahir
•   Dolmen Loop – Glen of Aherlow                                Cappoquin
                                                                                                                       •      Tours from Cappoquin – Cappoquin
•   Millenium Stone Loop – Glen of Aherlow                   •   Lough Mohra Loop – Rathgormack
                                                                                                                       •      Cycle Routes from Carrick-on-Suir – Carrick-on-Suir
•   Padraigs Stone Loop – Glen of Aherlow                    •   Glenpatrick Bridge Walk (8km) – Rathgormack
                                                                                                                       •      Tours from Clonmel – Clonmel
•   Rock an Thorabh Loop – Glen of Aherlow                   •   The Boolas Loop Walk (9km) – Rathgormack
                                                                                                                       •      Cycle Routes from Dungarvan – Dungarvan
•   Glen of Aherlow Nature Park – Glen of Aherlow            •   An Rathbeag (4km) – Rathgormack
                                                                                                                       •      Cycle Routes from Lismore – Lismore
                                                             •   Shanballymore River Loop Walks

                                       Concept Development and Feasibility Study – Munster Peaks (Working Title)                                                                    158
•      Carrick on Suir to Crotty’s Lake inc Comeragh Mtns      A4.3.3 Watersports – River and Lakes
             22km                                                                                                                  Angling Activity Operators
      •      Glen of Aherlow Cycle Route (67km Cashel-Glen of        Boat Hire                                                     •      Clonanav Fly Fishing – Ballymacarbry
             Aherlow-Cashel)                                         •      Blackwater Boating – Cappoquin                         •      Ballyhass Lakes Activity Centre – Mallow
                                                                     •      Clonmel Rowing Club - Clonmel                          •      Ghillie Cottage and Blackwater Flyfishing – Fermoy
      Looped Cycle Routes
                                                                     •      Fermoy Rowing Club – Fermoy                            •      Kilfinnane Outdoor Education Centre – Kilfinnane
      •      Kilmallock Cycle Hub Loop 1 (70km)
                                                                     •      Fermoy River Youth and Amenity Group - Fermo           •      Cahir Angler, Kevin Rowe – Cahir
      •      Kilmallock Cycle Hub Loop 1A (22km)
      •      Kilmallock Cycle Hub Loop 2 (83km)                      Watersports Activity Operators                                •      Cahir Angler, Paul Burke – Cahir
      •      Kilmallock Cycle Hub Loop 2A (16km)                     •      Blackwater Outdoor Activities – Fermoy                 •      Fly Fish Ireland – Cork County
      •      Kilmallock Cycle Hub Loop 2B (41km)                     •      Fermoy Rowing Club                                     •      Ardaire Springs Angling Centre – Mooncoin
      •      Kilmallock Cycle Hub Loop 2C (64km)                                                                                   Tackle shops
                                                                     Fisheries
      •      Kilmallock Cycle Hub Loop 3 (62km)                                                                                    •      Clonanav Fly Fishing – Ballymacarbry
                                                                     •      Comeragh Mountain Lakes – Ballymacarbry
      •      Kilmallock Cycle Hub Loop 4 (50km)
                                                                     •      Glenahiry Lake – Ballymacarbry                         Fishing Permits
      •      Ballyhoura Castlepook Loop
                                                                     •      Cahir Angling Association – Cahir                      •      Dungarvan Tourist Office
      •      Ballyhoura Garanne Loop
                                                                     •      Cappoquin Salmon and Trout Anglers Association River
      •      Ballyhoura Greenwood Loop                                      Blackwater – Cappoquin
      •      Ballyhoura Mountrussell Loop                                                                                          A4.3.4 Watersports - Sea
                                                                     •      Lingaun River – Carrick-on-Suir
      •      Ballyhoura Streamhill Loop                              •      Multeen River - Cashel                                 Marinas
      •      Carrick-on-Suir-Mahon Bridge - Mahon Falls - Carrick-   •      River Tar – Clogheen                                   •      Dungarvan Harbour Sailing Club – Dungarvan
             on-Suir (38km)
                                                                     •      Angling River Suir – Clonmel                           •      Carrick on Suir Marina
      Bikes can be hired from:                                       •      River Nire – Clonmel
                                                                                                                                   Sea Angling Charter
      •      Trailriders – Ardpatrick                                •      Fishing Dungarvan – Dungarvan
                                                                                                                                   •      Sea Angling & Diving Charter – Dungarvan
      •      Lismore Cycling Holidays (5 days, Lismore-Melleray-     •      Fermoy (Coarse) – Fermoy
             Cahir-Cashel-Holycross-Roscrea-Abbeyleix-Kilkenny)                                                                    •      Sea Fishing Brian Barton – Dungarvan
             – Dungarvan                                             •      River Funcheon – Fermoy
                                                                                                                                   •      Sea Fishing John and Coin McGarry
      •      Cycle Hire Springhouse – Kilshane                       •      Angling Ballyshunock Reservoir – Kilmacthomas
                                                                     •      Ballushunnock Reservoir – Portlaw                      Activity Operators
      •      Killmallock Cycles
                                                                     •      Portlaw Clodiagh River – Portlaw                       •      Seapaddling.com - Fenor
      •      Springhouse Cycle Hire - Kilshane
                                                                     •      River Bride – Tallow
                                                                     •      Suir Valley Fishery – Clonmel
      Cycling Activity Providers
                                                                     •      Cappagh Lakes – Dungarvan
      •      Trailriders.ie - Ardpatrick
                                                                     •      Ballyhass Lakes – Mallow
      •      Kilfinnane Outdoor Education Centre - Kilfinnane
                                                                     •      Blackwater Lodge and Fishery – Upper Ballyduff

159                   Concept Development and Feasibility Study – Munster Peaks (Working Title)
APPENDIX A4

A4.3.5 Equestrian                                            •      Ballinamona Golf Club – Mallow                            •     Kilfinnane Outdoor Education Centre (canoeing,
                                                             •      Mallow Golf Club                                                kayaking, raftbuilding, riverwalking, mountain-biking,
•      Ballyhoura Horse Trails – Kilfinnane                                                                                         rockclimbing, abseiling, indoor climbing, orienterering,
                                                             •      Mitchelstown Golf Club                                          team challenges, campcraft) for youths schools and
•      Eden Hill Language and Equestrian Centre – Mallow
                                                             •      Dundrum House Golf Course                                       adults) - Kilfinnane
•      Hillcrest Riding Centre – Galbally
                                                             •      Tipperary Golf Club                                       •     Galtee Valley Extreme Adventures (archery, dune
•      Ash Hill Stud – Kilmallock                                                                                                   buggys, zorbing, giant foosball, sumo wrestling, giant
                                                             •      Doneraile Golf Club
•      Collins Equestrian - Killmal                                                                                                 jenga, sniper shot, roadio controlled cars, obstacle
                                                                                                                                    course, airsoft) – Mitchelstown
•      Cahir Equestrian Centre                               Golf Club Passes
                                                             •       The Suir Valley Challenge Golf Pass – Carrick-on-Suir    •     Ballyhass Lakes Activity Centre, Fishing and
•      Whitechurch Riding Centre – Carrick on Suir
                                                                                                                                    Holiday Accommodation (kayaking, raft building,
•      Hillview Riding School - Dungarvan                    Pitch & Putt                                                           trout fishing, rock climbing, abseiling, low ropes courses,
                                                                                                                                    archery) - Mallow
                                                             •      Larkspur Park Pitch And Putt Club - Cashel
A4.3.6 Bird-watching                                         •      Charleville Pitch and Putt Club
                                                                                                                              A4.3.9 Other Adventure Activities
•      Bird Watching in Clonea – Dungarvan                   •      Hillview Sports Club Pitch and Putt – Clonmel

•      Bird watching in Nire Valley Area – Nire Valley       •      Cunnigar Pitch and Putt Club – Dungarvan                  •     Midland Paragliding – Tipperary
                                                             •      Fermoy GAA Pitch and Putt Club                            •     Glenquads - Kilworth
Activity Providers                                           •      Kilworth Pitch and Putt Club                              •     Gaelic Helicopters – Mallow
•      Animal Magic Falconry and Conservation - Kilmallock   •      Majestic Pitch and Putt Club – Mallow                     •     Hot Shot Bowling – Clonmel
                                                             •      Mitchelstown Pitch & Putt Course - Mitchelstown           •     Rally Connection Ltd – Dungarvan
A4.3.7 Golf                                                                                                                   •     Coppercoast Road Bowling Tuition – Fenor
                                                             Golf Driving Ranges
Golf Clubs                                                                                                                    •     Lazy Dog Clay Pigeon Shooting, Balintubber –
                                                             •      Ivory Park Range – Fermoy
                                                                                                                                    Kilfinnane
•      Cahir Park Golf Club                                  •      Mallow Golf Driving Range
                                                                                                                              •     The Waterford and Suir Valley Railway – Kilmeaden
•      Carrick-on-Suir Golf Club
                                                             Golf Activity Providers                                          •     Ballyhoura Orienteering – Kilfinnane
•      Tinhalla Golf Course – Carrick-on-Suir
                                                             •      Tim Murphy Golf Lessons – Lismore                         •     Glen of Aherlow Failte
•      Charleville Golf Course
                                                             •      Speciality Golf Tours - Clonmel                           •     Rathgormack Hiking Centre
•      Clonmel Golf Club
                                                                                                                              •     Delta Force Paintball – Dungarvan
•      Slievenamon Golf Club – Clonmel
                                                             A4.3.8 Multiple Outdoor Adventure Activities Providers           •     Kite Skool - Dungarvan
•      Doneraile Golf Club
•      Dungarvan Golf Club                                   •      Blackwater Outdoor Activities, Blackwater Castle
•      Gold Coast Golf Club – Dungarvan                             Estate (river kayaking, river tubing, archery, zorbing,
                                                                    dune buggy driving, wilderness camping, wilderness
•      West Waterford Golf Club – Dungarvan                         survival skills) – Fermoy
•      Fermoy Golf Club – Fermoy
•      Lismore Golf Club

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A4.3.10          Culture                                    A4.3.11         Driving Routes                                                     A4.3.12       Artisan Food and Farmers Markets

      Arts Centres                                                •     Ballyhoura Heritage Trail – Sli Finn (30km)                                  Artisan Food Producers
      •      South Tipperary Arts Centre – Clonmel                •     Ballyhoura Heritage Trail – Golden Vale Drive (112km)                        •      The Apple Farm – Cahir
      •      The Old Market House – Dungarvan                           (112km, Limerick City-Pallasgreen-Emly-Galbally-                             •      James Whelan Butchers
                                                                        Ballylanders-Kilfinnane-Bruree-Bruff-Holycross-Lough
      •      Tipperary Excel Centre – Tipperary Town                    Gur-Ballyneety)                                                              •      Effin Creamery Handcrafted Irish Cheddar – Kilmallock

                                                                  •     Ballyhoura Heritage Trail – Ballyhoura Drive ( 123km)                        •      Clotilde’s Compote – Ballindangan, Mitchelstown
      Art Classes
                                                                  •     Comeragh Drive                                                               •      Hodgins Craft Butchers – Mitchelstown
      •      Adult Art Classes (Tara Boelens) - Kilfinnane
                                                                  •     Tipperary Towns Route (132km)                                                •      Horgans Speciality Meats – Mitchelstown
      Irish Language                                                                                                                                 •      Eight Degrees Brewing – Mitchelstown
                                                                  •     Mountain and Wave Route (196km)
      •      Colaiste Na Rinne – Dungarvan                                                                                                           •      Ballyhoura Apple Farm - Kilmallock
                                                                  •     Limerick Drive (134km, Limerick City-Adare-Newcastle
      •      Cullen Summer School – Tipperary Town (nr)                 West-Dromcollogher-Rath Luirc-Kilmallock-Hospital-
                                                                        Limerick City)                                                               Farmers Markets
      Spiritual                                                                                                                                      •      Cahir Farmers Market
                                                                  •     N69 Tour and Shannon Estuary Drive (207km, Limerick
      •       Nano Nagle Centre - Mallow                                City-Kilcornan-Askeaton-Foynes-Tarbet-Killimer-                              •      Carrick-on-Suir Farmers Market
                                                                        Labasheeda-Killydysert-Clarecastle-Bunratty-Limerick                         •      Clonmel Market at Dudleys Mill
      Literature                                                        City)
      •      Trevor Bowen Summer School - Mitchelstown                                                                                               •      Dungarvan Farmers Market
                                                                  •     The Copper Coast and Comeragh Mountains (156km,
                                                                        Waterford City - Tramore - Dungarvan - Comeragh                              •      Fermoy Country Market
      Traditional Music & Dance                                         Mountains Loop-Lemybrien-Kilmacthomas-Waterford                              •      Kilmacthomas Farmers Market
      •      Ardpatrick Irish Set and Ceili Dancing Classes             City)
                                                                                                                                                     •      Kilmallock Farmers Market
      •      Tig Roy – Glen of Aherlow                            •     The Vee Drive (178km, Waterford City-Kilmacthomas-
                                                                                                                                                     •      Killavullen Farmers Market
      •      Deebert House Hotel Irish Nights – Kilmallock              Le m y b r i e n - D u n g a r v a n - C a p p o q u i n - L i s m o r e -
                                                                        Clogheen-Cahir-Clonmel-Carrick-onSuir-Waterford                              •      Mallow Farmers Market
      •      Ballyclough Rambling House – Mallow                        City)                                                                        •      Mallow Country Market
      •      Greenwood Inn (Irish dancing lessons every Monday)   •     Kilkenny Tipperary Heritage Route (155km)                                    •      Mitchelstown Farmers Market
             – Ardpatrick
                                                                  •     South East Coastal Drive (210km)                                             •      Stradbally Community Market
      •      Cushvreena Lodge Rambling House – Kilfinnane
                                                                  •     Blackwater Heritage Trail (Blarney-Mourneabbey-                              •      Tipperary Town Farmers Market
      •      Ballinvreena Crossroad Dancing (May-Sept Sundays           Mallow-Buttevant-Killavullen-Balyhooley-Castlelyons-
             8-10pm) - Kilfinnane                                       Conna-Lismore -Cappoquin-Ballysaggatsmore -                                  Food Shops
                                                                        Ballyduff-K ilwor th- Glanwor th-Fermoy-
      English Language                                                  Castletownroche                                                              •      Nude Food - Dungarvan
      •      Eden Hill Language & Equestrian Centre – Mallow
      •      Sunfort English Language College - Mallow

161                    Concept Development and Feasibility Study – Munster Peaks (Working Title)
APPENDIX A4

A4.3.13           Arts and Crafts                                •      Tipperary Heritage Unit – Tipperary                      A4.3.17       Retail
                                                                 •      Ballyhoura County Genealogy –
Artists & Shops                                                                                                                  •      Clonmel Market at Dudleys Mill – Clonmel
                                                                 •      Tipperary Excel Centre County Family History –
•      Bridget Breedy – Handcrafted Soap – Cahir                        Tipperary Town                                           •      Dove Hill Design Centre – Carrick-on-Suir
•      South east Regional Craft Granary – Cahir                                                                                 •      The Crock of Gold – Cahir
•      Kilkenny Group Shop – Cashel                                                                                              •      Crystal Earth – Mallow
                                                                 A4.3.15         Visitor Information
•      Windmill House - Cashel
•      Rossa Pottery & Gift Shop – Cashel                        •      Cahir Discover Ireland Centre                            A4.3.18       Restaurants and Cafes
•      Blackwater Castle (exhibition and gallery space) –        •      Carrick-on-Suir Visitor Information Point
       Castletownroche                                           •      Bru Boru Cultural Centre Cashel - Visitor Information    Restaurants
•      Glenbridge Forge - Charleville                                   Point                                                    •      Hanoras Cottage – Ballymacarbry
•      Glenbridge Craft, St Joseph‘s Foundation (Candles,        •      Cashel Heritage Centre - Visitor Information Point and   •      Horse & Jockey Bar and Restaurant – Buttevant
       cards, jewellery, quilts) - Charleville                          craft shop                                               •      Stables Restaurant - Buttevant
•      The Narrow Space Craft Gallery – Clonmel                  •      Clonmel Community Tourist Office                         •      Richmond House Restaurant – Cappoquin
•      Ben O’Neill Music Shop – Dungarvan                        •      Dungarvan Discover Ireland Centre                        •      Weavers Restaurant – Carrick-on-Suir
•      Reflections Crystal/Slateways – Dungaravan                •      Fermoy Visitor Information Point                         •      Alices Bistro – Cashel
•      The Beach House Gallery – Dungaravan                      •      Lismore Visitor Information Point                        •      Morelli – Cashel
•      Comeragh Crystal – Dungarvan                              •      Mallow Visitor Information Point                         •      Rosemore – Cashel
•      Mandy Parslow Studio Potter – Glen of Aherlow             •      Glen of Aherlow Community Tourist Office                 •      The Bishop‘s Buttery Restaurant - The Cashel Palace –
•      Gallery Crafts – Kilworth                                 •      Tipperary Excel Centre Visitor Information Centre               Cashel
•      The Village Arts Centre (theatre and art exhibitions) -                                                                   •      The Kiln Restaurant – Cashel
       Kilworth                                                                                                                  •      Castle Arms – Castletownroche
                                                                 A4.3.16         Family Fun
•      Truly Gifted Handmade Irish Craft and Gallery - Mallow                                                                    •      Dino Cafe – Castletownroche
•      Felix Faulkner Jewellery Studio – Tallow                  Playgrounds
                                                                                                                                 •      Kents – Castletownroche
•      Glencairn Pottery – Tallow                                •      Charleville Town Park
                                                                                                                                 •      Reynolds – Castletownroche
                                                                 •      Doneraile Park
Workshops                                                                                                                        •      The Forge – Chareleville
                                                                 •      Kilfinnane Park
•      Arts and Crafts – Autumn Workshop – Clonmel                                                                               •      Broudairs Bakery – Charleville
                                                                 •      Kilmallock Playground
                                                                                                                                 •      East Ocean – Chareleville
                                                                 Visitor Farms                                                   •      Imperial Restaurant – Charleville
A4.3.14           Genealogy
                                                                 •      Parson‘s Green Pet Farm Caravan Park – Clogheen          •      Rosi’s Restaurant – Charleville
•      Tipperary South Genealogy Centre – Cashel                 •      Molanna View Farm – Kilfinnane                           •      Supermacs Family Restaurant – Charleville
•      Provincial Heritage Centre of Mercy Order - Charleville   •      Copper Coast Mini Farm – Fenor                           •      The Coffee Bean – Charleville
•      Mallow Heritage Unit – Mallow                             •      The Donkey Sanctuary - Liscarroll                        •      Mulcahy’s Hotel and Restaurant – Clonmel

                                            Concept Development and Feasibility Study – Munster Peaks (Working Title)                                                                           162
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