Media Kit 2022/2023 - ONEtoONE
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Media Kit 2022/2023 Media Kit 2022/23; version no. 12 of 27.01.2022 Alle Preise sind Nettopreise zzgl. Mehrwertsteuer 1
Preface
We don’t want to sell you All the communication tools you need...
adverts
Content and brand branding: Do you want to raise awareness among
Your complex products and services need German-speaking digital decision-makers, engage in employer bran-
a differentiated communication solution.
ding or communicate your expertise in specific subject areas? Print
HighText-Verlag has 30 years of experience
campaigns, online and email media, advertorials and online sponsoring
uniting providers of digital and communica-
are all suitable for this. Page 52
tion products and services that require ex-
plaining with their clients.
Lead generation: Fill your sales funnel with top-class B2B leads. With
Regardless of whether you want to build virtual congress fairs, webinars, whitepaper and permission marketing
brand awareness, generate leads for your campaigns. Page 6
sales department or want to get into the
Gra f pitch mindset of the decision-makers: We Pitch marketing: Your brand should be in the mindset of the decisi-
Joachim
have the right communication tools for the on-makers: Exactly at the moment when a pitch decision is due? Ran-
job. And also the right target groups. Thanks to the new alliance between kings and topic specials are designed to do just that. Page 18
iBusiness, the think tank for futurology, ONEtoONE, the trade journal for
new marketing management and Versandhausberater, the trade journal
for mail order businesses, we can offer you the even more precisely target- ... and they are also sustainable
ed communications you need for your marketing and sales success.
Incidentally, if you have a communications task but you can’t find solution Among other things, through CO2 offsetting payments, we ensure that
in these media data, we will simply develop a new one together with you. your advertising measures are always climate-neutral. Our websites
Call us. (electricity from hydroelectric power instead of wood firing in Con-
go) as well as the printing (Toyola Clean Cookstoves in Ghana) and
We are looking forward talking to you! dispatch (investments in climate protection projects) of our print
products. We use 100 per cent green electricity to send our emails.
Yours sincerely,
www.natureOffice.com/DE-362-KJPA3LC
The Editor
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 2
Content
Content Page
Reach 4 Branding: Premium Enterprise 52
Target groups 5 Premium Plus Enterprise 53
Lead generation 6 Cross-media communication 54
Webinars 7 iBusiness 55
Virtual congress fairs 8 iBusiness reach 56
Virtual congress fairs: Topics and Dates 10 iBusiness banner advertising 59
White paper/voucher/trade fair contact leads 13 iBusiness newsletter adverts 60
iBusiness microsite sponsoring 61
Email Marketing 14 iBusiness content sponsoring 62
Solus email advertising/permission marketing 15
ONEtoONE 63
Newsletter adverts 16
ONEtoONE reach 64
Pitch Marketing 18 ONEtoONE advertorials 65
Cross-media rankings, listings, overviews 19 ONEtoONE print adverts 68
Rankings/listings/overviews in detail, sponsorship packages 21 ONEtoONE supplements and tip-ons 70
Category marketing and agenda setting 29 ONEtoONE dates 71
Cross-media specials and special publications 30 ONEtoONE.de banner advertising 72
Specials 31 ONEtoONE.de newsletter adverts 73
Sponsoring packages 32 Versandhausberater 74
The ‘Programmatic Printing’ platform 33 Versandhausberater print 75
Programmatic Printing print Special 34 Versandhausberater print reach, topics and dates 76
programmatic-printing.de 35 Versandhausberater for print advertising formats 77
Programmatic Printing – virtual expert forums 36 Versandhausberater.de reach 78
Programmatic Printing sponsorship packages 37 Versandhausberater.de banner advertising 79
Versandhausberater special 38 Versandhausberater.de newsletter advertisements 80
Versandhausberater special advert formats 39 Versandhausberater.de sponsoring 81
E-Retailer Yearbook 2022/2023 40 Formats and technical data 82
E-Retailer Yearbook 2022/2023 advert formats 42
Verzeichnis des Versandhandels - service directory for mail companies 43 General terms and conditions (AGBs) 85
Verzeichnis des Versandhandels - memberships 45 Consulting and contact 88
Branding: Awards 46 Customer directory 89
Awards 47
Catalogue of the year & Marketing head of the year 2022/23 48
E-Retailer of the Year 49
Award sponsorship packages 51
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 3
Reach
Since April 2018, HighText-Verlag has brought three
Annual magazine coverage
very highly competent decision-making titles under one roof: Over 180,000 recipents in total
(1) Subscription and free distribution; otherwise only subscription
• iBusiness is the think tank for futurology concerning all aspects of
digital, interactive and disruptive markets. Strategic decision-makers
from companies and agencies, service providers and brand managers ONEtoONE (1)
Annual email range
as well as online shop operators and managing directors dealing 54,1% A total of 7.4 million
with digitalisation can find market figures, future scenarios and
market analyses for the entire world of digital transformation there.
iBusiness
Versandhaus-
• ONEtoONE is the specialist magazine for new marketing management. 11% berater 49,4%
The target groups are marketing managers and chief digital officers. E-Paper 14,4%
They will find everything about Their personal marketing career: 13,8% 6,6%
Special ONEtoONE
background information, checklists and concrete help for projects, newsletter
iBusiness 15,9%
technology, services, careers and community. ONEtoONE helps them Digital Executive 20,6% 14,1%
to make the right decisions when it comes to digitalising marketing magazines (1) Summary Versandhaus-
and communication in their company. berater
• Since 1961, the Versandhausberater has been the foremost trade Solus email range
journal for mail order businesses. The target group are the managing In total more than 76,000 decision makers
directors and owners of mail order companies, cross-channel provi-
ders, catalogue retailers, online shop operators and the owners and
managing directors of their service providers.
76,000 decision-makers: In total, you can reach around 76,000 digital Digital subscribers
decision-makers through HighText media. On average, we deliver half a Versandhaus- Registered
Berater iBusiness users
million e-mails, several thousand e-magazines and over 10,000 printed
booklets from iBusiness Executive Summary, ONEtoONE and Versandhaus- 38% 53%
berater to our various subscriber target groups every month – both as
(paid) subscriptions and in scatter-shot and alternating targeted distribu- 9%
tion to addressees known by name and job title. ONEtoONE-Digital subscribers
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 4
Target groups
The HighText target group by branche of industry The HighText target group by function
Versandhausberater ONEtoONE iBusiness Versandhausberater ONEtoONE iBusiness
35,000 50,000
30,000
40,000
25,000
30,000
20,000
15,000
20,000
10,000
10,000
5,000
0 0
trade/ agency/ brand/ Managing directors/ CDO CMO Sales/BD
mail order business service industry board of directors
Target groups C-level only: Most HighText media users are managing directors, company
With a focus on retail, brands, digital services: Due to the subject matter owners and board members. We can offer relevant potentials for managing
of iBusiness, ONEtoONE and Versandhausberater, the main target group directors/board members, e-commerce managers, digital managers (CDOs),
cionstists of decision-makers in the digital economy – or in the digi- marketing managers (CMOs) as well as sales managers and business devel-
tal-savvy departments of traditional industries. Editorial reporting focuses opment managers.
on digital transformation, the management challenges in disruptive mar- Annual investment volume of over 25 billion euros: Through HighText
kets, restructuring and procurement for integrative channel and cross-me- media you can reach a total of over 76,000 digital decision-makers, who
dia marketing as well as cross-channel trade. are usually known to us as registered users and email subscribers and
whom you can all reach with advertising messages (via GDPR-compati-
ble registration processes, such as double opt-in). If you extrapolate the
self-reports of our users on the investment volume they have to decide on,
it cumulates to over 25 billion euros per year.
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 5
Lead generation
Lead generation
WEBINARS
VIRTUAL CONFERENCES
VIRTUAL CONGRESS FAIRS
WHITE PAPER CAMPAIGNS
Media Kit 2022/23; version no. 12 of 27.01.2022
Webinars
Lead generation via webinar
Webinars are live events on the HighText Verlag platforms. They usually independently of each other within one calendar week (planned: week
consist of some opening remarks and introduction to the topic by an edi- 19, week 27 and week 45). Additional advantage: In addition to indivi-
tor, a half-hour talk by one or more of your speakers and a discussion and dual marketing, the webinars are additionally marketed via joint mailings
question-and-answer session with the participants. The participants are within the framework of a „webinar academy“.
recruited by HighText through online advertising, recommendations, social
media activities and solus email, depending on the targeted audience.
All webinars are communicated via one or more media, depending on the Standalone Webinar Event (max. 60 minutes talk and
topic. discussion, including promotion, moderation, dry 8,150 euros
run*, speaker coaching, recording, lead engine)
Usually, webinars take place every 14 days. Due to the strong increase
in interest, we regularly offer „webinar academies“ with several webinars * Dry runs are absolutely necessary, a dry run date is included in the price. Should a 2nd dry
run date be necessary, we will charge an additional 210 euros.
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 7
Virtual congress fairs
Lead generation via virtual congress fair
The ‘virtual congress fair’ takes place under an (editorial) umbrella term.
The participants can decideto attend all presentations or to only follow
individual talks (time frame: approx. 25 minutes including discussion),
which means that the participants have a particularly high affinity for the
topic of the respective presentation slot.
Thus far, we have successfully carried out more than half a hundred con-
ferences with between 300 and 600 participants each and passed on
between 150 and 350 leads to each individual speaker from among the
participants who registered for their talk. We have been able to deliver
an average of 208 leads per speaker across all virtual conferences and all
speakers in recent events.
With your speaker slot you also get a highly qualified reach for your topic at
an extremely attractive price, along with a comprehensive service package:
• You will receive editorial support from finding topics to speaker
coaching and content optimisation of the presentation and target
group-specific formulation of your marketing texts
• You will receive a complete package from an experienced team:
Technology, event management, moderation, marketing and lead
management from a single source
• You can be sure of great experience: We have been conducting webi-
nars since 2012, virtual conferences since 2013 and virtual congress
fairs since 2020 and managed several hundred events.
• Your talk will be advertised across all media via email, websites and
social media, and for specific events also our printed publications.
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 8
Virtual congress fairs
Virtual congress fair: speaker slot plus virtual exhibiton booth
We are all familiar with this from classic conference or trade shows: In
addition to your speaker slot, you get a small booth in the foyer of the
event, where you can not only provide visitors with in-depth information
copy about your company but also hold individual consulting sessions or
initial sales talks in a confidential one-on-one dialogue.
You receive such a booth in virtual form at all virtual congress fairs at
no extra charge: you can hold individual one-to-one conversations with
participants in the virtual foyer (via the integrated chat module). You
can also offer all participants additional digital materials that they can
download during the event - from white papers to a product app to a
video. In addition, there will be a link to your company dossier deposited
with the HighText publishing house, so that potential customers can im-
mediately obtain concise information about your company. The modera-
tors draw attention to the additional offer during your presentation.
Speaker slot virtual conference fair (editorial advice, online and social media
promotion, moderation, technical handling, dry run*, speaker coaching, all your 4,995 euros
presentation leads) plus Virtual booth and chat: The use of an individual chat
module and additional promotional functions throughout the conference
Surcharge for scheduled placement (day, approximate time) 10%
Surcharge for multiple speakers in one slot 125 euros
Surcharge for own queries during registration (data use etc.) 250 euros
First dry run (technical plus content; dry run is absolutely necessary) free of
charge
For each subsequent dry run date that becomes necessary 210 euros
(e.g. due to appointment cancellation, missing presentation, etc.)
Providing a video file recording of your own talk 125 euros
Event sponsorship (logo/banner in all materials, greeting) 4,995 euros
Exclusive sponsoring of virtual congress fair
(individual theme, only own speakers, up to 10 presentations/day, 29,995 euros
logo/banner in all materials, welcome); full price per day
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 9
Virtual congress fairs: Topics and Dates
Congress fairs 2022 Dates Planned topics, among others
Tools 2022. Virtual congress fair for software, 25. and Tools, software and services for 2022, decision support for AI/ERP/CMS/
services and tools for digital business 26.01.2022 CRM/PIM, payment systems, marketing, e-commerce suites ...
Expert Forum ‚Digital transformation in Marketing automation, CRM, marketing resource management, lead generation,
marketing and sales‘ 26.01.2022 marketing integration, B2B sales, video marketing, affiliate marketing,
as part of the ‚Tools 2022‘* social media solutions ...
Fulfilment, mail services, print production, catalogue production ... (at the same
Digital Expert Forum ‚Catalogue‘
26.01.2022 time, the online award ceremony for the „Catalogue of the Year“ award takes
as part of the ‚Tools 2022‘*
place in cooperation with the BEVH)
Digital Experience 2022. Virtual congress fair
Data-driven marketing and sales, customer acquisition, attribution, branding
on the future of customer journey and customer 22.03.2022
automation, AI, machine learning, data lakes, MRM ...
experience
Expert Forum ‚Payment, checkout, aftersale‘ Risk assessment, scoring, payment processing, customer service, customer
23.03.2022
as part of the ‚Digital Experience 2022‘* loyalty, upselling ...
Variable data printing (VDP), cross-media marketing automation,
one-to-one pre-press, CGI, automatic layout, PIM, DAM, MAM, QR codes,
Expert Forum ‚Programmatic Printing‘
23.03.2022 personalised landing pages (pURLs), image recognition (IR, image recogniti-
as part of the ‚Dialogue 2022.‘*
on), map personalisation, image personalisation, personalisation of envelopes,
vouchers, promotional gifts and packaging
Virtual dialogue area and virtual dialogue stage 17. and The dialogue area and the dialogue stage will be virtually extended in coopera-
parallel to the face-to-face event at the OMR 18.05.2022 tion with DDV and OMR for all those who cannot be present in Hamburg
B2B/B2C Digital 2022. Electronic commerce and 05. and E-procurement, digital transformation, payment, PIM, ERP, IoT, B2B projects,
digital transformation in SMEs 06.07.2022 SAP integration, channel harmonisation, B2B marketing ...
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 10Virtual congress fairs: Topics and Dates
Congress fairs 2022 Dates Planned topics, among others
Expert forum ‚Content strategies‘ Content management, content organisation, social media, SEO, B2B personalisa-
05.07.2022
as part of ‚B2B Digital 2022‘* tion strategies ...
Expert forum ‘Warehouse and logistics 2022’ Parcel shipping/fulfilment B2C and B2B, international shipping, drop shipping,
06.07.2022
as part of ‚B2B Digital 2022‘* warehouse & warehouse automation, packaging, internal logistics ...
30. and From chatbots to transactional emails to social media: how to master 1:1
Future customer service and customer dialogue
31.08.2022 communication; inbound, outbound, strategies for contact centres ...
CRM, address services, contact centres, email marketing, chat, social media,
Dialogue 2022. 11. and
personalisation, data, AI, cross-media marketing ...
Virtual dialogue marketing fair #5 12.10.2022
(in cooperation with DDV e.V.)
Future conference 2023. Trends in e-commerce, 06. and Applications and services for digital transformation, developments in
marketing and digital business 07.12.2022 hardware and software, services and tools
Variable data printing (VDP), cross-media marketing automation,
Expert Forum ‚Future Programmatic Printing one-to-one pre-press, CGI, automatic layout, PIM, DAM, MAM, QR codes,
2023‘ 07.12.2022 personalised landing pages (pURLs), image recognition (IR, image recogniti-
(as part of the ‚Future conference 2023‘* on), map personalisation, image personalisation, personalisation of envelopes,
vouchers, promotional gifts and packaging.
Expert forum ‘Artificial intelligence, machine Artificial intelligence in marketing, address and data, CRM,
learning and data-supported marketing’ 07.12.2022 individualisation and personalisation, marketing automation, scoring
as part of the ‘Future conference 2023’* (in cooperation with the DDV e.V.)
*In an expert forum, we summarise presentations on a special topic during virtual congress fairs. Expert forums are also marketed separately to specially selected target
groups at no extra charge.
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 11Virtual congress fairs: Topics and Dates With Event Sponsoring you can prove your competence in the special topic area of the virtual congress fair or an expert forum in addition to or independently of your speaker slot. The sponsorship notice with your logo appears in the advertising material before the event, e.g. in all event invitation mailings, as well as on overview and introduction slides during the event. At the beginning of the event, you will also have the opportu- nity to give a welcoming address of a maximum of five minutes and a you get a virtual booth with an individual chat room and download area. With the exclusive sponsorship of an entire virtual congress fair, you determine the date and event topic together with the editorial team. You can determine all speakers (from your own company or from partner agencies, technology partners and customer companies). The sponsorship notice appears in the advertising material before the event - e.g. in all event invitation mailings - as well as on overview and introduction slides during the event. You and all your partners will also receive virtual booths with individual chat rooms and download areas. Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 12
Whitepaper/vouchers/trade fair leads
Individual lead generation per
white paper/voucher/trade fair contact generation
We offer individual and standardised lead campaigns across our platforms.
Individual formats include white paper campaigns. We offer a complete
package with billing on a lead basis.
You provide us with a correspondingly valuable white paper or a voucher
offer – we’ll take care of the rest. You don‘t have a white paper? Then an
experienced specialist editor will write the white paper for you. We pass
on all leads immediately for immediate follow-up.
Price per lead (depending on qualification
50 euros to 995 euros
requirements)
Campaign setup 1,025 euros
All-inclusive package (writing white paper
etc., campaign setup, promotion, 25 leads 4,200 euros
according to qualification requirements)
We promote white papers through all thematically appropriate channels and
media.
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 13EMail-Marketing Email marketing NEWSLETTER AND STANDALONE MAILINGS Media Kit 2022/23; version no. 12 of 27.01.2022
Solus email advertising/permission marketing Standalone/Solus mailings/permission marketing We send your advertising message exclusively by email to up to 76,000 personally known decision-makers: Of course they are 100 percent double opt-in and GDPR-compliant. You can select the contact persons according to gender, department, function, postal address, company size, industry segments and areas of interest. And of course we send out personalised mailings and analyse the open and click rates for you and count which link in your mailing received the most clicks. To ensure the highest response quality, on average we send the mailing lists every 14 days at the most: So make sure you get your preferred delive- ry date in good time (e.g. before a trade fair). We would be happy to work with you to put together hand-picked mailing lists that are optimised to your marketing needs. Just ask for specific selections. Individual distributors CPM 370 euros ONEtoONE newsletter recipients* CPM 265 euros Versandhausberater newsletter recipients* CPM 265 euros General distributon (75,000 recipients complete) CPM 265 euros Minimum turnover per order 1,000 euros Including detailed open and click evaluation; price plus 175 euros setup fee per creative *only bookable in full Including a correction run: for all further corrections we charge 85 euros per hour or part thereof (urgent corrections to be carried out within one week will be charged at 125 euros per working hour or part thereof). Examples for recent standalone campaigns can be found at ibusiness.de/firmeninformation Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 15
Newsletter adverts Newsletter adverts The HighText-Verlag produces two types of newsletters: Regular newslet- ters that are published one to five times a week, depending on the proper- ty. In addition, special cross-platform newsletters are published that are produced for important industry events and sent to our general distribu- tion list. Premium placement (1st advertisement in the newsletter; WxH 600x120px or 390 characters as continuous text plus heading, logo and link) iBusiness (5x weekly; approx. 70,000 copies in total) 995 euros ONEtoONE (3x weekly; approx. 20,000 copies in 795 euros total) Versandhausberater (1x weekly; approx. 19,000 910 euros copies) Special newsletter (for industry events such as dm- exco, OMR, Internet World, K5, LogiMAT; circulation 1,995 euros approx. 70,000 copies) Standard placement (WxH 600x90 pixels or 390 characters as continuous text plus heading, logo and link, placement in order of booking date) iBusiness (5x weekly; approx. 70,000 copies in total) 795 euros ONEtoONE (3x weekly; approx. 20,000 copies in total) 665 euros Special newsletter (for industry events such as dm- exco, OMR, Internet World, K5, LOGIMAT; circulation 1,495 euros approx. 70,000 copies) Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 16
Newsletter adverts Your advertisement will appear across all media in the special newsletters (here: Special news- letter Internet agency ranking) Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 17
Pitchmarketing
Pitch marketing
RANKINGS AND LISTINGS
All prices are net prices in EURO excl. VAT 18Cross-media rankings, listings, overviews Cross-media rankings, listings, overviews The rankings, listings and overviews are extensively researched and com- piled by our editors and have been rendering the digital and interactive markets more transparent for many years – for customers and providers alike. All rankings, listings and overviews are published cross media, thus provi- ding many touchpoints for your pitch marketing: They are available as online rankings on iBusiness.de, ONEtoONE.de and Versandhausberater.de. For example, they list agencies according to bil- lings, shops according to turnover or service providers according to market share. Where appropriate, sub-rankings provide additional market and pro- vider transparency. Links lead potential customers directly to our service provider directories, or to the respective website of the advertiser. In the case of the internetagency ranking, which we have been organizing since 2008, the online ranking shows 110,000 direct online visits. The SEO list has been published since 2010 and receives several thousand hits a month. The cumulative platform reach is around 100,000 unique users/ month. With product and service markings in online and print rankings, providers can also indicate their market reach. For example, shop system providers can emphasize the ranked shops that use their solution, system provi- ders can empasi agencies that manage them as service partners. Product and service markings as well as sponsorship banners are placed for twelve months. Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 19
Cross-media rankings, listings, overviews
With its initial pzblication, high awareness is generated for the respective
overviews, rankings or listings through high-circulation special e-mail
newsletters (total circulation per mailing: 75,000 recipients) along with
the accompanying editorial reporting. Thanks to the prominent placement
of the sponsorship banners, your messages will receive a great deal of
at- tention. In addition, the rankings are communicated via the social
media channels of all media (cumulatively more than 40,000 contacts).
The ranking seals ensure further traffic from the listed companies.
Communication range rankings
Email (special newsletter) 75,000 recipients
Social media (Linkedin, Xing, Facebook, 40,000 contacts
Twitter, Instagram)
Web (ranking calls) up to 110,000 calls
Web (accompanying articles) up to 20,000 calls
Downloads (PDF) approx. 3,000
Print edition approx. 6,000 copies
The well-established posters often hang directly in purchasing decisi-
on-makers’ conference rooms and offices and since they are in place for
a long time (year-round) thus also ensure high, long-lasting awareness,
which is great for your pitch marketing: So you won’t be forgotten when a
procurement measure is pending. The posters reach ONEtoONE, iBusiness
and Versandhausberater subscribers and are also sent in scatter-shot and
alternating targeted distribution to those of the 75,000 registered users
who are particularly well versed in the topic and can make purchasing
decisions in the respective field. - Versand
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Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 20Rankings/listings/overviews in detail
Templates Publication
Ranking Content
until date
Annual listing of the most important German-speaking SEO
Annual SEO ranking 04.02.2022 23.02.2022 agencies according to visibility (printed annual poster)
Quarterly listing of the most important German-speaking
SEO listing Q1/2022 14.03.2022 22.03.2022 SEO agencies according to visibility
Quarterly listing of the most important German-speaking
SEO listing Q2/2022 13.06.2022 21.06.2022 SEO agencies according to visibility
Quarterly listing of the most important German-speaking
SEO listing Q3/2022 12.09.2022 20.09.2022 SEO agencies according to visibility
Quarterly listing of the most important German-speaking
SEO listing Q4/2022 28.11.2022 06.12.2022
SEO agencies according to visibility
Seal for publication, e.g.
social media, advertising
or website
Overview sponsoring packages SEO ranking, see following page
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 21Rankings/listings/overviews in detail
Sponsorship packages Silver Gold Platinum Diamond
Yes (average Yes (high
Header banner in the online ranking on iBusiness, ONEtoONE and Versandhausberater * - Yes (exclusive)
rotation frequency) rotation frequency)
Sponsoring banner in special newsletter * - - Yes exclusive
Online-logo footer special newsletter* - Yes Yes Yes
License for use of seal *** Yes Yes Yes Yes
Logo & link for all online entries Yes Yes Yes Yes
Yes, entire header
Print ad poster header - - Yes (180 mm W x 75 mm H) (558 mm W x 75 mm H)
Print ad poster footer - Yes (135 mm W x 75 mm H) - -
Product/service markings for the individual ranking participants - - Yes, surcharge 2,500,00 Yes, surcharge 2,500,00
Poster PDF for free distribution - - - Yes
Logo for entry in online ranking and print (60 mm W x 30 mm H) Yes Yes Yes Yes
Package 995,00 1,850,00 2,850,00 9,950,00
Surcharge Surcharge
Single entry logo for entries in quarterly rankings Yes Yes
495,00 each 450,00 each
Surcharge Surcharge
Package booking logos in all four quarterly rankings Yes Yes
980,00 600,00
SEO annual package (incl. 4 x online logo) 1,975,00 2,450,00 2,850,00 9,950,00
* When listing the most important SEO agencies, four rankings appear online - one per quarter as well as an annual ranking with the cumulative result of the four quarters of the previous year. Header banners are placed on all four
four rankings, four special newsletters are published with sponsoring banners and online logos.
*** Seal for publication, for example, in one‘s own social media communication, for advertising measures or on one‘s own website.
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 22Rankings/listings/overviews in detail
Templates Publication
Ranking Content
until date
Ranking of the largest full-service in-
Internet agency 22.04.2022 18.05.2022 ternet agencies according to turnover
ranking 2021 (cooperation with the BVDW)
Seals for publication, e.g. social media, ENTU ENTU ENTU ENTU
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ta le ta le Su br ce
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sf or
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un m m un
2022 2022 2022
Ko
2022
Sponsorship packages Silver Gold Platinum Diamond
Header banner in the online ranking on iBusiness, ONEtoONE and Versandhausberater * - Yes (1 x sub-ranking)** Rotation home page Home (exclusive)
Online logo on all subpages - - Page Footer Document Header
Sponsoring banner in special newsletter * - - Yes exclusive
Online-logo footer special newsletter* - Yes Yes Yes
1 (main- 2 (main and
License for use of seal *** All All
ranking seal) 1 sub-ranking seal)
Logo & link for all online entries Yes Yes Yes Yes
Yes, entire header
Print ad poster header - - Yes (180 mm W x 75 mm H) (624 mm W x 75 mm H)
Print ad poster footer - Yes (135 mm W x 75 mm H) - -
Product/service markings for the individual ranking participants - - Yes, surcharge 2,500,00 Yes, surcharge 2,500,00
Poster PDF for free distribution - - - Yes
Logo for entry in online ranking and print (60 mm W x 30 mm H) Yes Yes Yes Yes
Package 995,00 1,895,00 2,895,00 9,995,00
** Gold, platinum and diamond sponsors receive the header banner placement in additional sub-rankings, with a 60% discount on the gold sponsor price.
*** Seals for publication, e.g. social media, advertising or website
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 23Rankings/listings/overviews in detail
Templates Publication
Ranking Content
until date
Ranking of payment service providers
Payment 2022 03.06.2022 21.06.2022 and payment systems according to
(online) acceptance points
NKING NKING
RA RA
Seals for publication, e.g. social media, advertising or 2022 2022
website
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Sponsorship packages Silver Gold Platinum Diamond
Header banner in the online ranking on iBusiness, ONEtoONE and Versandhausberater * - Yes (1 x sub-ranking)** Rotation home page Home (exclusive)
Online logo on all subpages - - Page Footer Document Header
Sponsoring banner in special newsletter * - - Yes exclusive
Online-logo footer special newsletter* - Yes Yes Yes
License for use of seal *** 1 All All All
Logo & link for all online entries Yes Yes Yes Yes
Yes, entire header
Print ad poster header - - Yes (180 mm W x 75 mm H) (558 mm W x 75 mm H)
Print ad poster footer - Yes (135 mm W x 75 mm H) - -
Product/service markings for the individual ranking participants - - Yes, surcharge 2,500,00 Yes, surcharge 2,500,00
Poster PDF for free distribution - - - Yes
Package 995,00 1,895,00 2,895,00 9,995,00
** Gold, platinum and diamond sponsors receive the header banner placement in additional sub-rankings, with a 60% discount on the gold sponsor price.
*** Seals for publication, e.g. social media, advertising or website
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 24Rankings/listings/overviews in detail
Templates Publication SEO PAID-MEDIA AFFILIATE-MARKETING CONTENT-EXPERIENCE
Ranking Content
15
unti date PERFORMANCE-
MARKETING
3
Die größten deutschsprachigen Agenturen für Die größten deutschsprachigen Agenturen für
2022 Die größten deutschsprachigen Agenturen für
Performance-Marketing Suchmaschinen-Advertising Cost per Lead/
Cost per Action-Advertising
Ranking of the largest German
Zusätzl. Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr
Gesamt- betreutes
Rang
Vor-
jahr Firma URL
Performance-
Budget3
Billings
20203
Budget Gründungs-
20203 jahr
Mitar-
beiter1
1 Smarketer GmbH 185,25 65 % 180 2011 Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr
9
2 Blue Summit Media GmbH 106,08 52 % 240 2008
1 Oplayo GmbH 2,60 65 % 9 2013
Performance-
1 - Smarketer GmbH www.smarketer.de 285,00 285,00 2011 180
3 iProspect GmbH 101,02 41 % 281 1996
2 1 iProspect GmbH www.iprospect.de 246,40 217,00 29,40 1996 281 2 performance werk GmbH 1,65 30 % 19 2012
4 ad agents GmbH 70,73 84 % 100 2006
3 4 Blue Summit Media GmbH www.bluesummit.de 204,00 74,00 130,00 2008 240 3 mediaworx berlin AG 1,00 40 % 80 1996
SYZYGY
5 Performance Marketing 49,47 51 % 542 1995 4 Adindex GmbH 0,27 30 % 7 2009
4 2 mediascale GmbH & Co. KG www.mediascale.de 196,00 196,00 2002 48
performance and affiliate agencies
Agenturen mit mehr als 30 Prozent Suchmaschinen-Advertising-Anteil. Agenturen mit mehr als 30 Prozent ‚Cost per Lead/ Cost per Action‘-Advertising-Anteil.
10
5 7 JOM com GmbH www.jom-group.com 120,00 120,00 1997 70
Gelistet wird nach der Summe aus Billings und betreutem Budget beim Suchmaschinen-Advertising Gelistet wird nach der Summe aus Billings und betreutem Budget beim ‚Cost per Lead/ Cost per
SYZYGY www.syzygy-performance. 2020 laut Selbstangaben. Action‘-Advertising 2020 laut Selbstangaben.
6 6
Performance Marketing de
97,00 45,00 52,00 1995 542
Marketing & Affiliate 12.08.2022 31.08.2022
7 10 moccabirds GmbH www.moccabirds.com 94,00 90,00 4,00 1989 80
8 56 KCC GmbH www.kcc-koeln.com 91,20 1,20 90,00 2000 35
Die größten deutschsprachigen Agenturen für Die größten deutschsprachigen Agenturen für
9 8 ad agents GmbH www.ad-agents.com 84,20 23,10 61,10 2006 100
‚Cost per Click‘-Advertising Affiliate-Marketing
by billings, affiliate networks by
15 10 9 Resolution Media resolutionmedia.de 82,60 29,80 52,80 1995 140
Plan.Net Performance
11 -
GmbH & Co. KG
plan-net.com 63,00 52,60 10,40 2012 72 Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr
12 14 morefire GmbH www.more-fire.com 46,40 8,20 38,20 2005 93 1 Smarketer GmbH 256,50 90 % 180 2011 TRG | The Reach Group
1 GmbH 14,47 32 % 47 2008
2022
13 11 TRG | The Reach Group GmbH www.trg.de 45,22 45,22 2008 47 2 iProspect GmbH 152,77 62 % 281 1996
2 xpose360 GmbH 12,99 35 % 55 2009
Agenturnetzwerk SearchFusion 3 moccabirds GmbH 51,70 55 % 80 1989
14 12 (OnMaCon / infiniteFox) www.searchfusion.de 44,60 5,10 39,50 2013 34 3 sunnysales GmbH 7,90 100 % 19 2001
17 Agenturnetzwerk
15 4 SearchFusion 44,60 100 % 34 2013 4 uppr GmbH 3,90 100 % 3 2015
sales and reach
15 xpose360 GmbH www.xpose360.de 37,10 6,10 31,00 2009 55
(OnMaCon / infiniteFox)
16 28 mso digital GmbH & Co. KG mso-digital.de 33,35 15,15 18,20 2011 70 5 Adindex GmbH 0,45 50 % 7 2009
mso digital
5 30,02 90 % 70 2011 Agenturen mit mehr als 30 Prozent Affiliate-Anteil.
17 13 e-dialog www.e-dialog.at 31,90 18,50 13,40 2003 55 GmbH & Co. KG Gelistet wird nach der Summe aus Billings in Mio. Euro und betreutem Budget beim Affiliate-Marke-
18 41 Damcon GmbH www.damcon.net 31,00 6,00 25,00 2011 11 Agenturen mit mehr als 30 Prozent ‚Cost per Click‘-Advertising-Anteil. ting 2020 laut Selbstangaben.
Gelistet wird nach der Summe aus Billings und betreutem Budget beim ‚Cost per Lead/ Cost per
27
19 - dreifive AG www.dreifive.com 29,20 26,20 3,00 1999 85 Action‘-Advertising 2020 laut Selbstangaben.
20 - 42DIGITAL GmbH www.42digital.de 28,00 5,40 22,60 2012 30
21 19 SEM Boutique GmbH www.sem-boutique.de 22,95 0,04 22,91 2014 31 Die Teil-Rankings der Spezialisten: Die größten Agenturen für
22 21 web-netz GmbH www.web-netz.de 22,50 9,10 13,40 2009 100 Die größten deutschsprachigen Agenturen für
Marken/ FMCG
23 20 SlopeLift www.slopelift.com 20,13 7,58 12,55 2014 45 ‚Cost per Sale‘-Advertising
24 23 Aufgesang GmbH www.aufgesang.de 16,77 2,42 14,35 1998 34 Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr
33
25 25 AnalyticaA GmbH www.analyticaa.com 12,50 12,50 2009 17 Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr
1 JOM com GmbH 33,60 28 % 70 1997
26 29 fischerAppelt www.fischerappelt.de 10,50 10,50 1986 714
1 GmbH
TRG | The Reach Group
31,66 70 % 47 2008 Plan.Net Performance
2 GmbH & Co. KG 19,53 31 % 72 2012
27 27 clicks digital clicks.digital 10,10 3,30 6,80 2007 k.A.
2 e-dialog 22,33 70 % 55 2003 3 Resolution Media 16,52 20 % 140 1995
28 52 sunzinet AG www.sunzinet.com 9,80 1,80 8,00 1999 100
3 xpose360 GmbH 12,99 35 % 55 2009 4 xpose360 GmbH 7,42 20 % 55 2009
29 30 sunnysales GmbH www.sunnysales.de 7,90 7,90 2001 19
37
4 sunnysales GmbH 6,32 80 % 19 2001 5 Advidera GmbH & Co. KG 0,43 20 % 15 2015
30 37 antwerpes AG www.antwerpes.com 7,10 7,10 1990 155
5 uppr GmbH 3,32 85 % 3 2015 Agenturen mit mehr als 20 Prozent Umsatzanteil „Marken/ FMCG“, gelistet nach dem auf diese
31 38 eology GmbH www.eology.de 6,71 1,35 5,36 2010 80 Agenturen mit mehr als 30 Prozent ‚Cost per Sale‘-Advertising-Anteil. Branche entfallenden Umsatzanteil.
IMA GmbH - internet-marketing- Gelistet wird nach der Summe aus Billings und betreutem Budget beim ‚Cost per Lead/ Cost per
32 36 Marketing & Consulting agentur.com
6,40 0,40 6,00 2007 15 Action‘-Advertising 2020 laut Selbstangaben.
www.performance-werk.
33 33 performance werk GmbH de
5,50 5,50 2012 19
Die Teil-Rankings der Spezialisten: Die größten Agenturen für
38
34 - TEAM ccAA GmbH www.teamccaa.com 5,05 3,00 2,05 2006 25
Telefon/ Kommunikation
- Versand
Die größten deutschsprachigen Agenturen für
E.de
35 - netspirits GmbH & Co. KG www.netspirits.de 4,60 2,40 2,20 2007 27
E-Mail-Marketing
h
36 39 Oplayo GmbH www.oplayo.com 4,00 1,00 3,00 2013 9
N
Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr
au
elbmarketing -
37 35 M.Marquardt & M.Elbe GbR www.elbmarketing.de 3,90 0,70 3,20 2010 10 Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr 1 Blue Summit Media GmbH 44,88 22 % 240 2008
oO sb
38 47 uppr GmbH uppr.rocks 3,90 3,90 2015 3 1 rabbit eMarketing 3,06 100 % 40 2004 2 e-dialog 6,70 21 % 55 2003
t
46
www.njoy-online- 2 performance werk GmbH 3,03 55 % 19 2012 3 Damcon GmbH 6,20 20 % 11 2011
40 45 njoy online marketing GmbH marketing.de
er
3,50 0,70 2,80 2013 25
NE
3 Adindex GmbH 0,36 40 % 7 2009 4 performance werk GmbH 1,65 30 % 19 2012
39 40 suparo GmbH suparo.de 3,50 0,90 2,60 2016 3 Agenturen mit mehr als 30 Prozent ‚E-Mail-Marketing‘-Anteil. Agenturen mit mehr als 20 Prozent Umsatzanteil „Telefon/ Kommunikation“, gelistet nach dem auf
EN
Gelistet wird nach der Summe aus Billings und betreutem Budget beim E-Mail-Marketing 2020 laut diese Branche entfallenden Umsatzanteil.
www.rabbit-emarketing.
AG TU
41 43 rabbit eMarketing de
3,06 3,06 2004 40 Selbstangaben.
42 44 Wortspiel GmbH wortspiel.com 3,00 3,00 2015 8
O
at
48
43 - pmc active GmbH www.pmc-active.de 2,52 2,42 0,10 2012 7
Die Teil-Rankings der Spezialisten: Die größten Agenturen für Die Teil-Rankings der Spezialisten: Die größten Agenturen für
44 42 mediaworx berlin AG mediaworx.com 2,50 2,10 0,40 1996 80
Handel Mode
er
e-
45 54 cyberpromote GmbH www.cyberpromote.de 2,40 1,80 0,60 1997 20
Seal for publication, e.g. P
46 57 Advidera GmbH & Co. KG www.advidera.com 2,15 0,55 1,60 2015 15
.d e
Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr
PANORAMA3000
ss.d
47 -
GmbH & Co. KG
www.p3000.net 2,13 2,00 0,13 2003 31
1 Blue Summit Media GmbH 81,60 40 % 240 2008 mso digital
53 1 GmbH & Co. KG 10,01 30 % 70 2011
48 51 Weban UG www.weban.de 2,10 0,50 1,60 1997 8 SYZYGY
2 Performance Marketing 32,01 33 % 542 1995 Agenturnetzwerk
R
49 - digitalreach GmbH www.digitalrech.de 1,90 0,50 1,40 1989 20 2 SearchFusion 8,92 20 % 34 2013
Agenturnetzwerk (OnMaCon / infiniteFox)
seoCon - 3 SearchFusion 29,88 67 % 34 2013
TO
50 -
Online Marketing Agentur
www.seocon.at 1,40 1,20 0,20 2012 15
3 xpose360 GmbH 7,42 20 % 55 2009
(OnMaCon / infiniteFox)
i B u si n e
51 60 Optimerch GmbH www.optimerch.de 1,27 1,27 2018 9 4 ad agents GmbH 29,47 35 % 100 2006 4 AnalyticaA GmbH 6,25 50 % 17 2009
social media, advertising
52 - Adindex GmbH www.adindex.de 0,90 0,90 2009 7 5 morefire GmbH 11,60 25 % 93 2005 5 sunnysales GmbH 3,16 40 % 19 2001
Bemessungsgrundlage für das Ranking sind 53 - Kim Labs GmbH www.kim-weinand.de 0,53 0,03 0,50 2020 1 Agenturen mit mehr als 20 Prozent Umsatzanteil „Handel“, gelistet nach dem auf diese Branche Agenturen mit mehr als 20 Prozent Umsatzanteil „Mode“, gelistet nach dem auf diese Branche ent-
die von den Agenturen erzielten Billings in entfallenden Umsatzanteil. fallenden Umsatzanteil.
ANCE-
Mio. Euro, also das Gesamtvolumen der von
der Agentur betreuten Kundenbudgets in-
klusive der Media-Budgets. Hinzu kommen
FORM
Media-Budgets, die aus technischen Grün-
den vom Medium oder Plattformanbieter Die Teil-Rankings der Spezialisten: Die größten Agenturen für Die Teil-Rankings der Spezialisten: Die größten Agenturen für Die Teil-Rankings der Spezialisten: Die größten Agenturen für
(z.B. Suchmaschine, Affiliate-Plattform)
direkt mit dem jeweiligen Kundenunter-
nehmen fakturiert wurden, für die die je-
Finance/ Versicherung/ Immobilien Automobil B2B
or website
weilige Agentur allerdings in vollem Um-
PER ARKETING
fang verantwortlich zeichnet (Zusätzliches Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr Rang Firma Teil-Umsatz3 Anteil Gesamtumsatz Mitarbeiter1 Gründungsjahr
betreutes Budget 2020). Die Angaben be-
ruhen auf Selbstauskünften der Agenturen. 1 mediascale GmbH & Co. KG 98,00 50 % 48 2002 1 moccabirds GmbH 80,84 86 % 80 1989 1 KCC GmbH 91,20 100 % 35 2000
SYZYGY
2 Performance Marketing 34,92 36 % 542 1995 2 Resolution Media 24,78 30 % 140 1995 2 morefire GmbH 20,88 45 % 93 2005
1
in JAE (Jahresarbeitseinheiten) Plan.Net Performance mso digital
3 JOM com GmbH 30,00 25 % 70 1997 3 GmbH & Co. KG 13,23 21 % 72 2012 3 GmbH & Co. KG 10,01 30 % 70 2011
3
in Mio. Euro
4 TRG | The Reach Group GmbH 10,40 23 % 47 2008 4 performance werk GmbH 1,10 20 % 19 2012 4 Aufgesang GmbH 5,37 32 % 34 1998
M
5 mediaworx berlin AG 1,13 45 % 80 1996 5 Adindex GmbH 0,23 25 % 7 2009 5 fischerAppelt 3,89 37 % 714 1986
Agenturen mit mehr als 20 Prozent Umsatzanteil „Finance/ Versicherung/ Immobilien“, gelistet nach dem auf diese Branche Agenturen mit mehr als 20 Prozent Umsatzanteil „Automobil“, gelistet nach dem auf diese Branche Agenturen mit mehr als 20 Prozent Umsatzanteil „B2B“, gelistet nach dem auf diese Branche entfal-
entfallenden Umsatzanteil. entfallenden Umsatzanteil. lenden Umsatzanteil.
2022
©HighText Verlag 2021
Schäufeleinstr. 5, 80687 München
Tel.: 089 / 57 83 87 -0, Fax: 089 / 57 83 87 -99
Premium-Mitglieder erhalten ein Exemplar ohne Berechnung
automatisch im Rahmen ihrer Mitgliedschaft Internationales
www.ibusiness.de/premium
www.versandhausberater.de/premium
www.onetoone.de/premium
Performance Marketing
Einzelpreis 10,- 4
Onlinebestellung portofrei auf
& E-Commerce
www.ibusiness.de/shop
www.versandhausberater.de/shop Bock auf raketenhafte Performance?
www.onetoone.de/shop Sales und Leads zum Festpreis
Alle Rankings sind online abrufbar unter
www.ibusiness.de/performance-ranking
www.onetoone.de/performance-ranking Mehr Infos zu Deutschlands TOP Publishern im uppr Performance Network auf www.uppr.rocks Berlin | Dresden | München | Köln | Linz
www.versandhausberater.de/performance-ranking QR-Code für Ihr Mobilgerät 38 27
Sponsorship packages Silver Gold Platinum Diamond
Header banner in the online ranking on iBusiness, ONEtoONE and Versandhausberater * - Yes (1 x sub-ranking)** Rotation home page Home (exclusive)
Online logo on all subpages - - Page Footer Document Header
Sponsoring banner in special newsletter * - - Yes exclusive
Online-logo footer special newsletter* - Yes Yes Yes
License for use of seal *** Yes Yes Yes Yes
Logo & link for all online entries Yes Yes Yes Yes
Yes, entire header
Print ad poster header - - Yes (180 mm W x 75 mm H) (558 mm W x 75 mm H)
Print ad poster footer - Yes (135 mm W x 75 mm H) - -
Product/service markings for the individual ranking participants - - Yes, surcharge 2,500,00 Yes, surcharge 2,500,00
Poster PDF for free distribution - - - Yes
Logo for entry in online ranking and print (60 mm W x 30 mm H) Yes Yes Yes Yes
Package 995,00 1,895,00 2,895,00 9,995,00
** Gold, platinum and diamond sponsors receive the header banner placement in additional sub-rankings, with a 60% discount on the gold sponsor price.
*** Seal for publication, e.g. social media, advertising or website
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 25Rankings/listings/overviews in detail
Templates Publication
Ranking Content
until date
Onlineshops 16.09.2022 11.10.2022 Ranking of the largest B2C online
Germany 2022 shops by turnover (with EHI/Statista)
Ranking of the largest online shops
Onlineshops 08.07.2022 15.07.2022 and marketplaces by turnover (with
Switzerland 2022 Carpatia.ch)
The seals are offered free of charge to the listed
online shops for publication, e.g. social media,
advertising or website
Sponsorship packages Gold Platinum Diamond
Header banner in the online ranking on iBusiness, ONEtoONE and Versandhausberater * Yes (1 x sub-ranking)** Rotation home page Home (exclusive)
Online logo on all subpages - Page Footer Document Header
Sponsoring banner in special newsletter * - Yes exclusive
Online-logo footer special newsletter* Yes Yes Yes
Licence use seal (can be made available to listed shops)*** - Yes Yes
Logo & link for all online entries Yes Yes Yes
Yes, entire header
Print ad poster header (Germany only) - Yes (180 mm W x 75 mm H) (924 mm W x 75 mm H)
Print ad poster footer (Germany only) Yes (135 mm W x 75 mm H) - -
Product/service markings for the individual ranking participants - Yes, surcharge 2,500,00 Yes, surcharge 2,500,00
Poster PDF for free distribution (Germany only) - - Yes
Package 1,895,00 2,895,00 9,995,00
* When listing the largest online shops Germany, a ranking appears in which head banners are placed. A special newsletter is published with sponsorship banners and online logos.
** Gold, platinum and diamond sponsors receive the header banner placement in additional sub-rankings, with a 60% discount on the gold sponsor price.
*** Seal for publication, e.g. social media, advertising or website
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 26Rankings/listings/overviews in detail
Templates Publication
Ranking Content
until date
Planning tool with a year-wide
Annual planner 28.10.2022 16.11.2022 calendar with important industry
2023 events and award deadlines
Sponsorship packages Silver Gold Platinum Diamond
Header banner in the online ranking on iBusiness, ONEtoONE and Versandhausberater - Rotation home page Rotation home page Home (exclusive)
Online logo on all subpages - - Yes exclusive
Sponsoring banner in special newsletter - - Yes exclusive
Online-logo footer special newsletter - Yes Yes Yes
Premium placement for appointment entries 1 2 10 always
Yes, entire header
Print ad poster header - - Yes (200 mm W x 80 mm H) (432 mm W x 80 mm H)
Print ad poster footer - Yes (130 mm W x 40 mm H) - -
Appointment markings in the calendar - - 1 5
Poster PDF for free distribution - - - Yes
Logo for appointment entry in calendar (20 mm W x 10 mm H) Yes Yes Yes Yes
Package 995,00 1,895,00 2,895,00 9,995,00
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 27Rankings/listings/overviews in detail
Templates Publication
Ranking Content
until date
Ranking of the German service
Cross-media contact 16.12.2022 18.01.2023 providers according to seats per
centre 2023 medium (email, social media, chat-
bot, phone, post)
Seal for publication, e.g.
social media, advertising
or website
Sponsorship packages Silver Gold Platinum Diamond
Header banner in the online ranking on iBusiness, ONEtoONE and Versandhausberater * - Yes (1 x sub-ranking)** Rotation home page Home (exclusive)
Online logo on all subpages - - Page Footer Document Header
Sponsoring banner in special newsletter * - - Yes exclusive
Online-logo footer special newsletter* - Yes Yes Yes
License for use of seal *** Yes Yes Yes Yes
Logo & link for all online entries Yes Yes Yes Yes
Yes, entire header
Print ad poster header - - Yes (180 mm W x 75 mm H) (558 mm W x 75 mm H)
Print ad poster footer - Yes (135 mm W x 75 mm H) - -
Product/service markings for the individual ranking participants - - Yes, surcharge 2,500,00 Yes, surcharge 2,500,00
Poster PDF for free distribution - - - Yes
Package 995,00 1,895,00 2,895,00 9,995,00
* When listing the largest contact-center, a ranking appears in which head banners are placed. A special newsletter is published with sponsorship banners and online logos.
** Gold, platinum and diamond sponsors receive the header banner placement in additional sub-rankings, with a 60% discount on the gold sponsor price.
*** Seal for publication, e.g. social media, advertising or website
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 28Category marketing and agenda setting Category marketing and agenda setting SPECIALS
Cross-media specials and special publications
Cross-media specials and special publications are free of charge and can also be accessed as e-papers without
iBusiness, ONEtoONE and Versandhausberater regularly publish compre- registration. The digital magazines are also advertised via email and
hensive special publications on particularly complex topics that require social media.
explanation. These are disseminated cross-media via the respective me- • as a print edition: Based on the general distribution list of 76,000
dium and made available to those users of the other platforms who are registered users, we select the right target groups for our specials.
important for the respective topic. Some are also distributed at face-to-face events (e.g. trade fairs or
special seminars and congresses)
All contents of the specials – editorial articles as well as advertorials – are A speaker slot in a virtual congress fair with corresponding content ex-
made available all year round. This not only creates a significant SEO effect tends content marketing by the additional function of lead generation.
but also a long service life for your content marketing campaign. By integrating the lecture into the respective online special, your content
marketing additionally receives a video and audio dimension.
• as online dossier: All editorial contributions and advertorials ap-
pear summarised on a microsite.
Total range
• via special newsletter: When the special is published, all topics
are summarised and sent by large circulation email to the interested Special newsletter online dossier 75,000
target groups.
Special newsletter e-paper 75,000
• via social media: All contributions and advertorials will be com-
municated in the following weeks via Xing and LinkedIn, Twitter, Newsletter reach of single articles 20,000
Instagram and Facebook. Print edition 6,000
• via email newsletter: All articles and advertorials will be communi- Online dossier retrievals 5,000
cated individually in the following weeks via the regular newsletters
from iBusiness, ONEtoONE and Versandhausberater in a way that E-paper retrievals 2,000
suits the target group. Social media reach of single items 40,000
• as digital magazine: More and more people are reading specialist
Social media reach e-paper 40,000
literature on their phones, tablets or notebooks. We have been ta-
king this into account for years. All specials and special publications Social media reach online dossier 40,000
Participants and retrievals virtual congress fair 1,000
Total 304,000
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 30Specials
The editorial part of each special takes into account the most important
current topics, provides basics, current applications, interviews and con-
crete assistance for decision-makers. Participating partners present case
studies, perspectives, basics and solutions.
Specials BD Speaker slot
TU for lead generation
PD at
Special marketing department of the future (tools 17.12.21
for cross-media marketing, measurement, tracking, Tools 2022
30.12.21
KPIs, employer branding, new work, marketing career, (26. und 27.1.2022)
25.01.22
young marketing talent, marketing head of the year ...)
Special marketing integration and marketing au- 11.02.22 Digital Experience
tomation (email marketing, MRM, marketing suites, 18.02.22 2022
analytics, testing, tracking, personalization ...) 15.03.22 (22. and 23.3.2022)
Special Programmatic Printing (DAM, PIM, MAM, 18.03.22 Expert forum
personalisation systems, digital printing, cross-media 25.03.22 Programmatic Printing
marketing automation...) 19.04.22 (23.3.2022)
Special Dialogue Marketing Yearbook 2022/2023:
Building customer value (Customer value trends, 08.04.22 Dialogue 22
customer oriented mindset, data and individual 14.04.22 (11. and 12.10.2022)
communication, max award winner, marketing head 12.05.22
of the year, OMR)
Special retail marketing (Shortlist e-Retailer of the
year, omnichannel, platform economy, POS marke- 03.06.22 B2B/B2C Digital 2022
ting, DooH, SEO, SEA, referral marketing, customer 10.06.22 (4. and 5. 7. 2022)
service, returned goods, print advertising, shop 05.07.22
marketing integration...)
Expert forum on
Special data-based marketing (artificial intelligence 05.08.22 data-driven marketing,
and machine learning, address data, personalization, 12.08.22 AI, machine learning
predictive analytics, CRM, dmexco ...) 06.09.22 (07.12.2022)
Special customer dialogue (customer approach, 09.09.22 Future customer
customer experience, UX, customer service, persona- service and customer
16.09.22
lization, social media marketing, influencer, award dialogue
11.10.22
ceremony ERetailer of the year ...) (30. and 31.8.2022)
Special Programmatic Printing (DAM, PIM, MAM, 21.10.22 Expert forum
personalization systems, digital printing, cross-media 28.10.22 Programmatic Printing
marketing automation ...) 22.11.22 (7.12.2022)
Media Kit 2022/23; version no. 12 of 27.01.2022 All prices are net prices in EURO excl. VAT 31You can also read
