MEDIA KIT / 2021 - Men's Health Media Kit
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MEDIA KIT / 2021
CONTACTS
Jack Essig NEW YORK CHICAGO
300 West 57th St. 21st Flr. Autumn Jenks
S.V.P./Publishing Director New York, NY 10019 Midwest Sales Director
Chief Revenue Officer 333 West Wacker Place
Doug Zimmerman Suite 950
(212) 649-4125 Senior Grooming Director Chicago, IL 60601
jessig@hearst.com (212) 767-6668 (312) 696-4014
doug.zimmerman@hearst.com autumn.jenks@hearst.com
Justin Harris
Cameron Connors John Wattiker
Midwest Sales Director
Executive Director,
Head of Marketing Fashion & Retail (312) 964-4922
jharris@hearst.com
Hearst Men’s (212) 649-4168
jwattiker@hearst.com
& Enthusiast Group DALLAS
Patty Rudolph
(212) 649-2870 Caryn Kesler
PR 4.0 Media
Executive Director,
cconnors@hearst.com Luxury Goods 524 Sheffield Drive
(212) 649-4150 Richardson, TX 75081
ckesler@hearst.com (972) 533-8665
Chris Peel patty@pr40media.com
Executive Director Kim Buonassisi
DETROIT
Integrated Account Director
Hearst Men’s Group (212) 649-2876 Sam Shanahan
Group Sales Director,
(201) 230-5004 kim.buonassisi@hearst.com
Hearst Autos
christopher.peel@hearst.com John Cipolla (248) 614-6130
Integrated Account Manager, sam.shanahan@hearst.com
New England, Southeast
Chris Hertwig and Canada LOS ANGELES
Senior Magazine (212) 649-4279 Patti Lange
jcipolla@hearst.com Western Sales Director
Production Manager 3000 Ocean Park Boulevard
(305) 859-0088 Kyle Taylor Suite 2000
Senior Sales Director, Santa Monica, CA 90405
chris.hertwig@pubworx.com Hearst Autos (310) 664-2871
(914) 400-5498 patti.lange@hearst.com
kyle.taylor@hearst.com
Karen Ferber Anne Rethmeyer
Advertising Business Manager HEARST DIRECT MEDIA Group Sales Director,
Brad Gettelfinger Hearst Autos
(212) 767-6662 Sales Manager (310) 664-2921
karen.ferber@hearst.com (212) 649-4204 arethmeyer@hearst.com
bgettelfinger@hearst.com
SAN FRANCISCO
Andrew Kramer
Kramer Media
(510) 508-9252
andrew@kramermedia.biz
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.
MISSION STATEMENT
Men’s Health is the #1 source of information We give men the tools they need to make their
for and about men. It’s the brand for active, lives better through in-depth reporting, covering
successful, professional men who want everything from fashion and grooming to health
greater control over their physical, mental and nutrition as well as cutting-edge gear, the
and emotional lives. latest entertainment, timely features and more.
With 19 international editions, Men’s Health is
the world’s largest men’s magazine.
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.
OPEN RATES
ROB
PAGE $238,905
2/3 PAGE $186,350
1/2 PAGE $148,125
1/3 PAGE $102,730
COVERS
2ND COVER $286,690
3RD COVER $277,130
4TH COVER $312,970
ALL RATES ARE GROSS.
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.
PRODUCTION
CALENDAR
MEN'S HEALTH CLOSE ON SALE
JAN/FEB '21 11/4/20 12/29/20
MARCH '21 12/9/20 2/9/21
APRIL '21 1/20/21 3/16/21
MAY '21 2/24/21 4/20/21
JUNE '21 3/31/21 5/25/21
JUL/AUG '21 5/5/21 6/29/21
SEPTEMBER '21 6/16/21 8/10/21
OCTOBER '21 7/21/21 9/14/21
NOVEMBER '21 8/25/21 10/19/21
DECEMBER '21 9/29/21 11/23/21
JAN/FEB '22 11/3/21 12/28/21
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.
PRODUCTION SPECS / SUPPLIED INSERTS
Magazine trim size is 8” x 10⅞”
Line Screen: 150. Safety: Keep live matter ¼” from trim and gutter.
STANDARD SIZE
ADVERTISEMENTS LIVE AREA TRIM BLEED
Full Page 7.5” x 10.375” 8” x 10.875” 8.25” x 11.125”
Spread 15.5” x 10.375” 16” x 10.875” 16.5” x 11.125”
½ Page Horizontal Spread 15.5” x 4.75” 16” x 5.25” 16.5” x 5.5”
½ Page Horizontal 7.5” x 4.75” 8” x 5.25” 8.25” x 5.5”
½ Page Vertical 3.375” x 10.375” 3.875” x 10.875” 4.125” x 11.125”
⅔ Page Vertical 4.5” x 10.375” 5” x 10.875” 5.25” x 11.125”
⅓ Page Vertical 2.25” x 10.375” 2.75” x 10.875” 3” x 11.125”
MATERIAL DIGITAL FILE PROOF INFO PRODUCTION SPECS/
REQUIREMENTS FORMATS Men’s Health utilizes Virtual DUE DATES
Electronic advertising file Accepted File Formats: Proofing technology. Hard For all ad specifications
delivery available at PDF/X-1a:2001, version 1.3 copy guidance is no longer and material due
www.adshuttle.com/hearst General File Requirements: required. If you would like dates contact:
Emailing files is not acceptable. to purchase a confirming
Scanned images must be Job Tobit Hernandez
proof, for your own internal
high resolution (300 dpi), Galindo
purposes, please call
CMYK (no spot colors, (414) 622-2815
QuadArm at 1-866-276-2368.
RGB, LAB or ICC color jthernandezg@quad.com
profiles). File to contain
only 1 page or 1 spread. PRODUCTION COSTS DIGITAL EDITIONS
The 15% commission will
The page size must be ational print advertisers
N
be forfeited if we produce
consistent from page are automatically opted in
your ad or re-create your
to page. Pages must be to all digital editions. Should
digital file to meet press
created to include bleed an advertiser wish to opt
compliance.
when required. All required out, it should be noted on
trapping should be done their Insertion Order. No
prior to creating the file. new materials are required
Include quality control for digital editions. For all
patch (color bars) outside standard units, we will utilize
bleed dimension. All marks the original supplied files
(trim, bleed, center) should Straight From Print.
be included in all colors.
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.
PRODUCTION SPECS / GATEFOLDS
STANDARD SIZE
ADVERTISEMENTS LIVE AREA TRIM BLEED
Outside/Inside
6.875” x 10.375” 7.375” x 10.875” 7.625” x 11.125”
Cover Gate Leaf
C2 with Gate
(anchor page) 7.25” x 10.375” 7.75” x 10.875” 8” x 11.125”
Color Bar/ROB, page 1 .625 before trimming .5 after trimming
(supplied by Publisher)
PAGES FINAL TRIM
4-Page Body Gate pages 1 & 4 (anchor) 7.75” x 10.875”
pages 2 & 3 (gate leaf) 7.375” x 10.875”
MATERIAL DIGITAL FILE PROOF INFO PRODUCTION SPECS/
REQUIREMENTS FORMATS Men’s Health utilizes Virtual DUE DATES
Electronic advertising file Accepted File Formats: Proofing technology. Hard For all insert ad specifications
delivery available at PDF/X-1a:2001, version 1.3 copy guidance is no longer and material due dates contact:
www.adshuttle.com/hearst. General File Requirements: required. If you would like Chris Hertwig
Emailing files is not acceptable. to purchase a confirming
Scanned images must be Senior Magazine
proof, for your own internal
high resolution (300 dpi), Production Manager
purposes, please call
CMYK (no spot colors, RGB, Pubworx
QuadArm at
LAB or ICC color profiles). 8240 N W 52nd Terrace,
1-866-276-2368.
File to contain only 1 page Suite 505
or 1 spread. The page size Doral, FL 33166
must be consistent from PRODUCTION COSTS (305) 859-0088
The 15% commission will
page to page. Pages must chris.hertwig@pubworx.com
be forfeited if we produce
be created to include bleed
your ad or re-create your
when required. All required
digital file to meet press
trapping should be done
compliance.
prior to creating the file.
Include quality control patch
(color bars) outside bleed
dimension. All marks (trim,
bleed, center) should be
included in all colors.
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.
SUPPLIED INSERTS
1/8" HEAD TRIM
MAGAZINE TRIM SIZE: 8" x 10 7/8"
FURNISHED SIZE: 8 1/4" x 11 1/8"
Page Size (without trims): 8" x 10 7/8"
Final Furnished Size (including trims): 8 1/4" x 11 1/8"
Minimum Stock Weight: 60 #
Maximum: Please contact production
Binding: Perfect. Jogs to the foot
1/8" GRIND OFF
1/8" FACE TRIM
Please keep live area 1/4" from head/foot/gutter/face
1/8" FOOT TRIM
BLUELINES REFLECTING PACKAGING DIGITAL EDITION Deliveries must be preceded by
FINAL SPEC, CREATIVE REQUIREMENTS CREATIVE a scheduled appointment with
AND INSTRUCTIONS Skid Minimum: 46" x 36" • Advertisers have the option Quad/Graphics Inventory Department,
Chris Hertwig Maximum: 48" x 40" to provide digital edition and include the issue job number.
Senior Magazine Production Product must be secured, specific creative for any
Manager banded and wrapped. All national inserts scheduled 2021 Quad Job Numbers:
Pubworx product must be accompanied in print. March ‘21 C10N900
8240 N W 52nd Terrace, by a detailed Packing List and • Same materials due dates April ‘21 C10N910
Suite 505, Doral, FL 33166 Bill of Lading. apply. May ‘21 C10N8X0
(305) 859-0088 Each skid and/or carton should • Digital files should be setup
June ‘21 C10N8Y0
chris.hertwig@pubworx.com be clearly marked on all to trim size of 8” x 10 7/8”.
four sides with the following • Upload at July/Aug ‘21 C10N920
SHIPPING information: www.adshuttle.com/hearst Sept ‘21 C10N8W0
INSTRUCTIONS • Count per lift/carton and choose digital issue. Oct ‘21 C10N930
Bart Gende • Total count per skid ORIENTATION: Portrait Only Nov ‘21 C10N960
Quad/Graphics • Total number of pieces and FILE FORMAT: PDF/x1-a
Dec ‘21 C10N950
N 11896 Hwy 175 the number of impressions for QUALITY: 300 dpi
roll stock and/or fanfold Jan/Feb ‘22 C10N940
Lomira, WI 53048
(414) 566-2100 • Description of piece
• Key code
• Title and issue of magazine
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.
REPLY CARDS
1/8" GRIND OFF
Minimum Size: 4" face to backbone
Maximum Size: Trim size
If not full size (not having a head or face trim taken),
then the max size would be 1/4" short of final trim.
Contact production with specific sizes.
Grind-off and Foot: 1/8"
Perf: 1/2" from binding edge
Binding: Perfect. Jogs to the foot
Please keep live area 1/4" from trim.
Minimum Weight: 7 pt. card stock
Maximum Weight: 12 pt. card stock
Business Reply Cards must meet postal specifications.
1/8" FOOT TRIM
BLUELINES REFLECTING PACKAGING Deliveries must be preceded 2021 Quad Job Numbers:
FINAL SPEC, CREATIVE REQUIREMENTS by a scheduled appointment March ‘21 C10N900
AND INSTRUCTIONS Skid Minimum: 46" x 36" with Quad/Graphics Inventory April ‘21 C10N910
Chris Hertwig Maximum: 48" x 40" Department , and include the
issue job number. May ‘21 C10N8X0
Senior Magazine Product must be secured,
June ‘21 C10N8Y0
Production Manager banded and wrapped. All
Pubworx product must be accompanied July/Aug ‘21 C10N920
8240 N W 52nd Terrace, by a detailed Packing List and Sept ‘21 C10N8W0
Suite 505, Doral, FL 33166 Bill of Lading. Oct ‘21 C10N930
(305) 859-0088 Each skid and/or carton should
Nov ‘21 C10N960
chris.hertwig@pubworx.com be clearly marked on all
four sides with the following Dec ‘21 C10N950
SHIPPING information: Jan/Feb ‘22 C10N940
INSTRUCTIONS • Count per lift/carton
Bart Gende • Total count per skid
Quad/Graphics • Total number of pieces and the
N 11896 Hwy 175 number of impressions for roll
Lomira, WI 53048 stock and/or fanfold
Tel (414) 566-2100 • Description of piece
• Key code
• Title and issue of magazine
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.
EDITORIAL THEMES
2021
JANUARY/FEBRUARY:
REBUILD, REFOCUS, RESTART
• Transformation Feature with
stories of ten men who have
rebuilt their bodies, minds
and lives over the course of an
extraordinary year in America
• CrossFit 2.0
• New Year, New You,
New Clothes
• A Beginner’s Guide to
Giving Back
MARCH: JUNE: OCTOBER:
THE FUTURE OF FITNESS THE STRENGTH ISSUE THE GIANTS ISSUE
•T he Future of Fitness will explore •E very Body Is Strong is a •G iants Package looks at
the various initiatives that will celebration and study of strength individuals who are remaking
revolutionize how we maintain and in every body type. America and possessing super-
strengthen our bodies • Cool Dads: Cooler Than Ever sized influence over how we live
• Chicken, Fish and Steak • The 6 a.m. CEO All-Stars and thrive
• The Spring Guide to Style • The 17th Annual Grooming Awards • The Sneaker Awards
• The Kitchen Awards
JULY/AUGUST: NOVEMBER:
APRIL: THE SURVIVAL ISSUE THE UPGRADE ISSUE
FIT AT EVERY AGE • I Survived… is a compelling •3 0 Days of Upgrades identifies an
•F it at Every Age includes fitness roundup of a number of survival actionable, accessible, affordable
and wellness hacks and tricks at stories and what the subject learned upgrade to a man’s life for every
20, 30, 40 and 50+ living through that experience day of the issue’s lifespan
• The Fast Track • Train Like/Eat Like/Live Like •T he Best New Gyms in America
• Best Foods for Men an Olympian • Quick Fix Fitness
• The 13th Annual Denim Guide • The MH Guy Trips • The Snack Awards
MAY: SEPTEMBER: DECEMBER:
MENTAL STRENGTH THE FITTEST MEN IN AMERICA THE HEROES ISSUE
•M ental Health Month with first- •T he Fittest Men in America will • Heroes of the Year will reveal
hand accounts from celebrities, search for the most able-bodied the men and women who inspire
service pieces, investigations, more man in each of the 50 states and shape the world around them,
• Brain Boosts • The Fall Guide to Style: Back as nominated by people across
• Mental Meal Hacks to Basics the country.
• The 6th Annual Fitness Awards • The MH Capsule Collection •U ltimate Men’s Health Guy
• The Winter Adventure Guide
• The 20th Annual Tech Guide
ISSUES AND THEMES ARE SUBJECT TO CHANGE AT THE SOLE DISCRETION OF MH EDITORIAL.CIRCULATION / COMPETITIVE COMPARISON
AVERAGE
AVERAGE ANNUAL # OF TIMES PAID
NEWSSTAND TOTAL BONUS ANNUAL SUB PRICE MISSED DIGITAL
RATEBASE SALES CIRC CIRC SUB PRICE PER ISSUE RATEBASE CIRC
Men's Health 1,500,000 56,206 1,581,075 51,075 $14.90 $1.49 1 140,056
GQ 925,000 11,465 933,846 8,846 $15.51 $1.41 0 38,250
Men's Journal 1,000,000 23,864 1,010,628 10,628 $17.40 $1.45 0 436,384
Source: 6/30/20 AAM Statement
# 1
PERFORMER
ON THE
NEWSSTANDAnnual Frequency: 10 times/year
Publisher's Statement Field Served: MEN'S HEALTH is a lifestyle magazine dedicated to showing men the practical and positive actions that make their
lives better, with articles covering fitness, relationships, nutrition, careers, grooming, travel and health issues.
6 months ended June 30, 2020, Subject to Audit
Published by Hearst Magazine Media
Learn more about this media property at auditedmedia.com
EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION
Total
Paid & Verified Single Total Rate Variance
Subscriptions CopySales Circulation Base to Rate Base
1,524,869 56,206 1,581,075 1,530,000 51,075
TOTAL CIRCULATION BY ISSUE
Paid Subscriptions Verified Subscriptions Single Copy Sales Total
Total Total Total Total Total Paid & Verified Total
Digital Paid Digital Verified Paid & Verified Digital Single Copy Paid & Verified Circulation Paid & Verified
Issue Print Issue Subscriptions Print Issue Subscriptions Subscriptions Print Issue Sales Circulation - Print - Digital Issue Circulation
Jan/Feb 1,398,292 143,676 1,541,968 110,547 110,547 1,652,515 79,000 513 79,513 1,587,839 144,189 1,732,028
Mar 1,345,165 137,272 1,482,437 17,231 17,231 1,499,668 74,967 317 75,284 1,437,363 137,589 1,574,952
Apr 1,335,094 139,932 1,475,026 17,231 17,231 1,492,257 44,000 326 44,326 1,396,325 140,258 1,536,583
May 1,321,414 136,466 1,457,880 17,228 17,228 1,475,108 46,000 409 46,409 1,384,642 136,875 1,521,517
Jun 1,344,572 140,871 1,485,443 19,356 19,356 1,504,799 35,000 500 35,500 1,398,928 141,371 1,540,299
Average 1,348,907 139,643 1,488,550 36,319 36,319 1,524,869 55,793 413 56,206 1,441,019 140,056 1,581,075
SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION VARIANCE OF LAST THREE RELEASED AUDIT REPORTS
Digital Audit Period Publisher’s Percentage
Print Issue Total % of Circulation Ended Rate Base Audit Report Statements Difference of Difference
Paid Subscriptions 6/30/2019 1,750,000 1,778,720 1,780,986 -2,266 -0.1
Individual Subscriptions 1,258,465 116,305 1,374,770 87.0 6/30/2018 1,800,000 1,822,512 1,822,512
Club/Membership: Nondeductible 3 3 0.0 6/30/2017 1,800,000 1,819,316 1,819,316
Multi-Title Digital Programs 23,338 23,338 1.5
Partnership Deductible Subscriptions 11,028 11,028 0.7 Visit auditedmedia.com Media Intelligence Center for audit reports
Sponsored Subscriptions 79,411 79,411 5.0
Total Paid Subscriptions 1,348,907 139,643 1,488,550 94.1
Verified Subscriptions
Public Place 26,440 26,440 1.7 PRICES
Individual Use 9,879 9,879 0.6 Average Price(2)
Total Verified Subscriptions 36,319 36,319 2.3 Suggested Gross
Total Paid & Verified Subscriptions 1,385,226 139,643 1,524,869 96.4 Retail Prices (1) Net (Optional)
Single Copy Sales Average Single Copy $4.99
Single Issue 55,793 413 56,206 3.6 Subscription $24.94
Total Single Copy Sales 55,793 413 56,206 3.6 Average Subscription Price Annualized (3) $14.90
Total Paid & Verified Circulation 1,441,019 140,056 1,581,075 100.0 Average Subscription Price per Copy $1.49
(1) For statement period
(2) Represents subscriptions for the 12 month period ended December 31, 2019
(3) Based on the following issue per year frequency: 10
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com
Copyright © 2020 All rights reserved. 04-0649-0ADDITIONAL DATA IN AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTER
Circulation by Regional, Metro & Demographic Editions
Geographic Data
Analysis of New & Renewal Paid Individual Subscriptions
Trend Analysis
ADDITIONAL ANALYSIS OF VERIFIED
Print Digital Issue Total
Public Place
Doctor/Health Care Providers 24,879 24,879
Education/Learning Facilities 24 24
Fitness/Recreational Facilities 428 428
Personal Care Salons 1,109 1,109
Total Public Place Copies 26,440 26,440
Individual Use
Ordered/Payment Not Received 9,879 9,879
Total Individual Use Copies 9,879 9,879
RATE BASE
Rate base shown in Executive Summary is for paid and verified circulation.
NOTES
Rounding %: Due to rounding, percentages may not always add up to 100%.
Award Point Programs: Included in Paid Subscriptions Individual is the following average number of copies purchased through the redemption
of award points/miles: 186,581
Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 100,198
Multi-Title Digital Programs
Copies included in digital issue paid subscriptions based on consumer's payment for the program and consumer's request for specific magazine.
Details below are related to the six-month average.
Program Reported Multi-Title Unique Opens by Reader Opens by Issue Total Opens by Reader
Digital Program
Apple News 23,338 23,338 2.7 63,480
We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance
with Alliance for Audited Media’s bylaws and rules.
Parent Company: Hearst Magazine Media, Inc.
MEN'S HEALTH, published by Hearst Magazine Media * 300 West 57th Street * New York, NY 10019
RICHARD DAY JACK ESSIG
VP, Consumer Revenue SVP, Publishing Director & Chief Revenue OfficerA CIRCULATION POWERHOUSE
MEN’S HEALTH
1,581,075
Men’s Journal
1,010,628
GQ
933,846
Subs / Newsstand
Men’s Health 96.4% / 3.6%
Men’s Journal 97.6% / 2.4%
Subscription Newsstand
NOTE: Bars not to scale. GQ 98.8% / 1.2%
Source: 6/30/20 AAM Statement
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.NEWSSTAND VITALITY
COVER PRICE
MEN’S HEALTH 56,206 $4.99
Men’s Journal 23,864 $5.99
GQ 11,465 $6.99
Source: 6/30/20 AAM Statement
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.MARKET DOMINANCE
In a tough newsstand environment, Men’s Health sells an average of
56,206 copies on the newsstand. That is leaps and bounds over the
average newsstand sales of the following categories. 61,290
44,120
SETTING THE 21,064
SINGLE COPY 8,424 12,719
5,980
SALES 11% 15% 23% 37% 78% 109%
STANDARD Over Over Over Over Over Over
Source: 6/30/20 AAM Statement TRAVEL AUTO BUSINESS/ MEN’S & SPORTS EPICUREAN SHELTER
FINANCE
THE
UNDISPUTED
LEADER ON EVERYONE
61%
NEWSSTAND ELSE
(Percentage Marketshare)
Source: 6/30/20 AAM Statement
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.BOOKAZINE
SCHEDULE & SPECS
TITLE CLOSE ON-SALE
GET BACK IN SHAPE 12/24/20 2/16/21
NO GYM REQUIRED 3/23/21 5/18/21
KETO DIET 5/4/21 6/29/21
MUSCLE AFTER 40 6/8/21 8/17/21
2022 TRAINING GUIDE 9/21/21 11/16/21
The following information specifies the size and type of file
formats, proofs and media we accept, general guidelines
and contact information:
LIVE TRIM BLEED
PAGE 6.5” x 10” 7” x 10.5” 7.25” x 10.75”
SPREAD 13” x 10” 14” x 10.5” 14.5” x 10.75”
Note – Gutter allowance per page .5”, total 1”
DETAILS GENERAL FILE
• On-sale for 3 months REQUIREMENTS
• Average distribution of File to contain only 1 page or 1
300,000 spread. The page size must be
• Cover price: $12.99 consistent from page to page.
Pages must be created to
MATERIAL REQUIREMENTS
include bleed when required.
Electronic advertising file
All required trapping should
delivery available at
be done prior to creating the
www.adshuttle.com/hearst
file. Include quality control
Choose Publication:
patch (color bars) outside
MH Bookazines
bleed dimension. All marks PRODUCTION COSTS
Choose Correct Issue as listed
(trim, bleed, center) should be The 15% commission will be
above
included in all colors. forfeited if we produce your
DIGITAL FILE FORMATS ad or re-create your digital
PROOF INFO file to meet press compliance.
Accepted File Format:
Men’s Health Bookazines utilizes
PDF/X-1A:2001, version 1.3 PRODUCTION SPECS/
Virtual Proofing technology.
File must be PDF/X-1a:2001 DUE DATES
Hard copy guidance is no longer
compliant. Scanned images For all ad specifications and
required. If you would like to
must be high resolution (300 material due dates, contact:
purchase a confirming proof, for
dpi), CMYK (no spot colors,
your own internal purposes, Gabriela Covarrubias
RGB, LAB or ICC color profiles).
please call QuadArm at (414) 622-2825
1-866-276-2368. agcovarrubia@quad.com
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.MEET THE
MEN'S HEALTH GUY
MEN'S HEALTH
TOTAL AUDIENCE 10,759,000
MEDIAN AGE 45
MEDIAN HHI $91,227
MEDIAN IEI $57,128
MEN 84%
WOMEN 16%
MARRIED 56%
SINGLE 44%
GRADUATED COLLEGE PLUS 39%
EMPLOYED FULL TIME 62%
PROFESSIONAL/MANAGERIAL 33%
OWN HOME 64%
Source: MRI-Simmons Spring
2020 (Print + Tablet)
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.A WEALTHY & WISE DEMOGRAPHIC
MEN’S
HEALTH GQ Maxim Men's Journal
TOTAL AUDIENCE 10,759,000 5,138,000 3,169,000 3,070,000
MEDIAN AGE 45.2 38.7 41.7 43.8
MEDIAN HHI $91,227 $90,959 $70,783 $93,285
MEDIAN IEI $57,128 $47,186 $47,401 $59,625
MEN 84% 77% 74% 90
WOMEN 16% 23% 26% 10
MARRIED 56% 36% 46% 55
SINGLE 44% 64% 54% 45
GRADUATED COLLEGE PLUS 39% 37% 30% 40
EMPLOYED FULL TIME 62% 63% 62% 66
PROFESSIONAL/MANAGERIAL 33% 33% 19% 29
OWN HOME 84% 48% 52% 55
Source: MRI-Simmons Spring 2020 (Print + Tablet)
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.REACH A DESIRABLE
AUDIENCE
AUDIENCE BREAKDOWN
Total Audience 10,759,000
Median Age 45
Median HHI $91,227
Median IEI $57,128
Men 84%
Women 16%
Age 18-34 30%
Age 35+ 70% %
Age 18-49 60%
Age 25-49 51%
Age 25-54 61%
Married 56%
Single 44%
HOUSEHOLD INCOME
$50,000+ 74%
$60,000+ 67%
$75,000+ 59%
$100,000+ 45%
INDIVIDUAL INCOME
$40,000+ 50%
$50,000+ 42%
$60,000+ 35%
Source: MRI-Simmons Spring 2020 (Print + Tablet)
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.DOMINATING THE
INDUSTRY
MEN’S Men's
HEALTH GQ Maxim Journal
Total Audience 10,759,000 5,138,000 3,169,000 3,070,000
Median Age 45.2 38.7 41.7 43.8
Median HHI $91,227 $90,959 $70,783 $93,285
Median IEI $57,128 $47,186 $47,401 $59,625
Men 84% 77% 74% 90%
Women 16% 23% 26% 10%
Age 18-34 30% 41% 31% 34%
Age 35+ 70% 59% 69% 66%
Age 18-49 60% 72% 79% 62%
Age 25-49 51% 54% 70% 55%
Age 25-54 61% 63% 77% 71%
Married 56% 36% 46% 55%
Single 44% 64% 54% 45%
HOUSEHOLD INCOME
$50,000+ 74% 71% 63% 72%
$60,000+ 67% 66% 56% 66%
$75,000+ 59% 58% 48% 59%
$100,000+ 45% 46% 36% 47%
INDIVIDUAL INCOME
$40,000+ 50% 43% 40% 51%
$50,000+ 42% 37% 31% 43%
$60,000+ 35% 31% 24% 38%
Source: MRI-Simmons Spring 2020 (Print + Tablet)
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.PAYING FOR A PREMIUM PRODUCT
AVG.
MAGAZINE FREQ. PER COPY ANNUAL
SUB.
MEN'S HEALTH 10x $1.49 $14.90
MEN'S JOURNAL 6x $1.45 $17.40
GQ 10x $1.41 $15.51
Source: 6/30/20 AAM Statement
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.READER PSYCHOGRAPHICS
MEN WHO ARE: INDEX
TECH SAVVY - TECH MOBILE MEN
I like to connect with brands through social-networking sites 221
I am among the first of my friends and colleagues to try new technology products 208
I want others to say 'wow' when they see my electronics 202
I often take the opportunity to discuss my knowledge of technology or electronic products with others 198
I give others advice when they are looking to buy technology or electronics products 194
I like to be connected, either by phone or Internet, at all times 193
When I find a technology or electronics product I like, I typically recommend it to people I know 191
I think of my mobile phone as a source of entertainment 189
I like to have a lot of gadgets 188
Technology helps make my life more organized 188
I prefer products that offer the latest in new technology 184
I'm willing to pay more for top quality electronics 184
I'm fascinated by new technology 182
I often use my mobile device inside a store to get information about the products sold there 180
NATURAL LEADERS
I like to share my opinions about products and services by posting reviews and ratings online 214
People often come to me for advice before making a purchase 204
I'm always one of first of my friends to try new products/services 201
I often find myself in a leadership position 198
I like being in charge of a group* 198
I like to lead others* 190
I consider myself an intellectual* 181
I have more ability than most people* 181
ADVENTURE SEEKERS - RISK TAKERS - EXPLORERS
I am always looking for a thrill* 207
Risk-taking is exciting to me 205
I like a lot of excitement in my life* 202
I often crave excitement* 201
I like doing things that are new and different* 198
I like the challenge of doing something I have never done before* 192
I like trying new things* 190
I would like to understand more about how the universe works* 187
Adventure - Seeking adventure and risk is very important 186
My philosophy is 'Life should be as much fun as possible' 173
Source: GfK MRI Fall 2019 (Print + Tablet)
*VALS Base
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.READER PSYCHOGRAPHICS
MEN WHO ARE: INDEX
DRIVEN AND AMBITIOUS
Status - Achieving a higher social status is very important 223
I strive to achieve a high social status 208
Ambition - Aspiring to get ahead is very important 200
I would rather make something than buy it* 182
I love to make things I can use everyday* 181
I like to make things with my hands* 181
Working hard - Always giving my best effort is very important 179
I am very interested in how mechanical things, such as engines, work* 178
I like making things of wood, metal or other such material* 177
TRENDSETTERS - STYLE CONSCIOUS
I follow the latest trends and fashions* 234
I dress more fashionably than most people* 233
I want to be considered fashionable* 221
I like to dress in the latest fashions* 219
I buy new clothes at the beginning of each season 212
Looking good - Seeking the utmost attractive appearance is very important 193
Buying new clothes gives me a thrill 188
I'm willing to use the Internet to shop for fashion products 187
I consider my fashion style to be trendy 178
Source: GfK MRI Fall 2019 (Print + Tablet)
*VALS Base
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.LOW READER DUPLICATION
MEN’S HEALTH READERS
WHO DO NOT READ… AUDIENCE (000) COMP %
Men’s Publications Esquire 10,108 94
Maxim 9,825 91
GQ 9,296 86
Health Publications Health 9,361 87
Sports Publications Ski 10,611 99
Golf Digest 10,206 95
Golf Magazine 10,001 93
Sports Illustrated 7,831 73
Outdoor Publications Outside 9,934 92
Outdoor Life 9,770 91
Field & Stream 9,615 89
Auto/Scientific Publications Road & Track 10,198 95
Wired 10,168 95
Popular Science 9,799 91
Popular Mechanics 9,713 90
Motor Trend 9,527 88
Business Publications/ Kiplinger's Personal Finance 10,463 97
Newsweeklies Bloomberg Businessweek 10,060 94
Fortune 10,027 93
Forbes 9,319 87
Time 8,758 81
Source: MRI-Simmons Spring 2020 (Print + Digital)
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.SITE OVERVIEW
MensHealth.com is a direct route to the
MENSHEALTH.COM @ A GLANCE
hearts, souls and wallets of millions of
American men. The site offers a variety of • 15.1M Monthly Unique Visitors
custom advertising sponsorship opportunities
• 29.2M Monthly Page Views
that link to highly engaging editorial platforms.
• 16.1M Social Followers
We have the resources and the experience to
Source: December 2020 comScore Multi-Platform; January 2021 Social
integrate our partners’ message seamlessly
within our content in ways that will align your
WHO’S THAT GUY?
brand with our audience of active, affluent guys
in every area of their digital life: mobile, video, •M
edian HHI $93,512
community, downloads, photo slideshows,
•M
edian Age 39.5
interactive tools, newsletters, articles and any
other format that allows them access timely •P
rofessional/Managerial 33%
and topical information — when they want it, •E
mployed: 67%
and how they want it. Source: comScore Multi-Platform, September 2020; 2020 comScore Multi-Platform
© MRI-Simmons (07-20/S20)
FOR MORE INFORMATION, PLEASE CONTACT YOUR SALES REPRESENTATIVE.MEN WITH BUYING POWER
BONA-FIDE MARKET INFLUENCERS WHO DRIVE PURCHASE DECISIONS
INDEX INDEX
Any item 120 Tickets - Concerts, shows, other entertainment 139
Wines/Champagnes 179 Tickets - Movies 137
CDs 178 Toys/Games 136
Educational Programs 172 Clothing/Apparel 134
Prescription Drugs 158 Sports apparel/memorabilia 134
Car/Vehicle Rental Reservations 155 Coffee & Tea 133
Sports equipment 155 Household/small appliances 133
TVs 155 Hunting, fishing, camping equipment 133
Hobby or craft supplies 154 Banking Services 131
Gift Baskets 152 Automotive Products 130
Books 150 Shoes/Footwear 130
Cooking/Kitchen accessories 150 Cell phones/accessories 129
Food (Meal Kits) 150 Credit Cards 129
Garden supplies 150 Wedding/Occasion Gifts 128
Cameras and equipment 148 Airline tickets 127
Bedding/Linens 146 Hotel reservations 127
Computers 145 Religious Products 127
Home furnishings 144 Stereo/Audio Equipment 126
Food (Groceries) 143 Baby Accessories 125
Home improvement items/tools 143 Vitamins 125
Office Supplies 143 Housewares 123
Computer Software/Accessories 142 Pet products/supplies 123
Cosmetics/toiletries 142 Jewelry/watches 121
Flowers 141 Collector's items (coins, stamps, etc.) 104
Tickets - Sports Events 141 DVDs/Blu-ray Discs 103
Fitness Apparel/Equipment 140 Video Games/Systems 101
Source: 2020 comScore Multi-Platform © MRI-Simmons (07-20/S20)NEWSLETTERS
MensHealth.com newsletters provide
timely, serviceable content on the latest
fitness techniques, weight loss ideas,
relationship advice, health tips and style
news to users’ inboxes 5 days a week.
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