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MarketsandMarkets
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MarketResearch.comSHOOTING RANGES MARKET
FORECAST TO 2020
By Product (Indoor, Outdoor), By Sub-Products (Virtual Simulator, Targets),
By Indoor & Outdoor Targets - Sub Products, By Application (Civil, Military)
& By Geography
sales@marketsandmarkets.com Report Code: AS 3401SHOOTING RANGES MARKET- FORECAST TO 2020
MarketsandMarkets is a global market research and consulting company based in the U.S. It is World’s No. 2
in terms of premium market research studies published annually We publish strategically analyzed market
research reports and serve as a business intelligence partner to Fortune 500 companies across the world.
MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research
services.
MarketsandMarkets covers fourteen industry verticals, including advanced materials, automotive and
transportation, aerospace and defense, biotechnology, chemicals, consumer goods, energy and power, food
and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics,
telecommunications and IT, and PCM
Copyright © 2015 MarketsandMarkets
All Rights Reserved. This document contains highly confidential information and is the sole property of
MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the
approval of MarketsandMarkets.
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© MarketsandMarketsSHOOTING RANGES MARKET- FORECAST TO 2020
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
To define, describe, and forecast the shooting ranges market on the basis of categories, sub-
categories, products, applications, and regions
To strategically analyze micromarkets1 with respect to individual growth trends, future
prospects, and contributions to the total shooting range market
To foresee the degree of competition in the market by identifying the key players in the market
To identify and analyze the key drivers, restraints, opportunities, challenges, winning
imperatives, and burning issues influencing the market and to detail their influence on the
shooting range market
To analyze the status of the procurements, technological advancements, and innovative
product launches in the market
To analyze the macro and microeconomic indicators influencing the shooting ranges market
through a factor analysis of the demand-side and supply- side
To forecast the market segments in North America, Europe, Asia-Pacific, the Middle East, and
Rest of the World (RoW)
To analyze the opportunities in the market for stakeholders and to provide details of a
competitive landscape for market leaders
To strategically profile key players and comprehensively analyze their market share and core
competencies2
1.2 MARKET DEFINITION
An indoor or outdoor firing range, restricted to certain types of firearms—rifle or handgun—is known as a
shooting range or firing range. Shooting ranges are specialized facilities designed for firearms practice for
civil and military applications. Use-of-force training is provided through shooting range simulation that
develops the requisite skills for personnel armed with both, lethal and less-lethal weapons. Indoor shooting
ranges are popular among law enforcement agencies and are used to train and certify federal law
enforcement personnel. In many shooting ranges, only bullets with lower than .50 caliber are permitted.
A Tactical Engagement Simulation System (TESS) is a training platform to use weapons. In modern TESS
systems, laser transmitters are mounted on the weapon and aligned with its barrel, instead of bullets or
short-range guided weapons. The military uses simulation technology or shooting ranges to cut costs and
provide efficient training to its troops. TESS provides a realistic weapons effect for all types of weapons and
assesses the weapons’ effect experienced during live training and real-combat exercises, using weapon
and battlefield sensors.
___________
1. Micromarkets are defined as the further segments and sub-segments of the global shooting ranges market included in the report.
2. Core-competencies of the companies have been captured in terms of their key developments, SWOT analysis, and key strategies adopte d to sustain their
position in the market.
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© MarketsandMarketsSHOOTING RANGES MARKET- FORECAST TO 2020
1.3 MARKET SCOPE
1.3.1 MARKETS COVERED
This research report categorizes the shooting ranges market into the following segments:
FIGURE 1 MARKET SCOPE: SHOOTING RANGES
SHOOTING
MARKET ANALYSIS RANGES MARKET BY REGION
• Market Overview • North America
• Market Dynamics • Europe
• Asia-Pacific
• The Middle-East
• Rest of the World
(RoW)
BY APPLICATION BY PRODUCT
• Civil • Indoor
• Military • Outdoor
Source: Expert Interviews, Secondary Research, and MarketsandMarkets Analysis
1.3.2 GEOGRAPHIC SCOPE
This report provides the size forecast for the shooting range market, by product and by application, across
five regions: North America, Europe, Asia-Pacific, the Middle-East, and RoW (which comprises Latin
America and Africa).
The countries studied in the regions are the U.S. and Canada in North America; the U.K., Russia, and
Germany in Europe; India, China, and Australia in the Asia-Pacific region, UAE and Israel in the Middle East;
South Africa and Brazil in RoW.
1.3.3 PERIODIZATION
The years considered for the study are as shown in the table below:
Year Description
Base Year The base year considered for the report is 2013
The historical years considered for the report were 2012 and the years
Historical Year
prior to that
Years of Projection The projected period considered for the report are from 2015 to 2020
In case of companies for which financial data was not available for the
Base Year (company profile)
base year, the year prior to it was considered
The period considered for the study of the competitive landscape is from
Study Period (competitive landscape)
January 2012 to March 2015
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1.4 CURRENCY & PRICING
The pricing of the systems considered in this study for market revenue estimates have been measured at
both, the manufacturer and end-user levels in order to calculate average selling prices. The currency
considered in this study to measure the market uniformly at each level is U.S. dollars. The base year for
currency conversion considered is 2014. Inflation is not part of the pricing as the aggregate inflation effect
of all the currencies will nullify the inflation effect of each currency in the long-run.
For companies reporting their revenue in U.S. dollars, the revenue was taken from their annual
reports
For companies that reported their revenue in other currencies, an average annual currency
conversion rate was used for the particular year, to convert the value to U.S. dollars
1.5 DISTRIBUTION CHANNEL PARTICIPANTS
In the shooting ranges market, the direct distribution channel is preferred. This is because it is sold as a
unit to the end users. It may or may not require direct involvement of the manufacturers in the supply
chain. Shooting range systems needs integration and configuration in training and simulation platforms.
This is directly carried out by the manufacturers at the buyers’ end.
1.6 LIMITATIONS
The following limitations were faced during the research study on the shooting ranges market:
PARAMETERS DESCRIPTION
Some companies in this market are privately-owned and
their revenues are not available in the public domain.
Revenue of Market Players
Hence, market revenue of those companies are not
included in the report.
Limited positive response was received from primaries in
the Middle East and African regions. Some primaries
were reluctant to share quantitative information and their
Primary Interviews sales volume data. In such cases, the geographic market
size was derived on the basis of weightages assigned to
these markets based on the qualitative insights from
global industry experts.
There is lack of a well-established government database
for the shooting ranges market, which could have offered
Government Database
more concrete information about the current market
scenario.
However, to overcome the limitations and maintain effectiveness of the research study, several strategic
approaches and recommendations, along with qualitative information from industry experts have been
utilized to estimate the market size and market share.
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1.7 STAKEHOLDERS
Shooting range manufacturers
Component provides
Software providers
System integrators
Original Equipment Manufacturers (OEMs)
Maintenance providers
Regulatory bodies
Department of Defense
Homeland Security Agencies
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© MarketsandMarketsSHOOTING RANGES MARKET- FORECAST TO 2020
2 RESEARCH METHODOLOGY
This research study involved the usage of extensive secondary sources, directories, and databases such as
Hoovers, Bloomberg BusinessWeek, and Factiva to identify and collect relevant information about this
market. The primary sources include experts from the defense and civil industry, as well as preferred
suppliers, manufacturers, solution providers, technology developers, alliances, and organizations related to
all these segments of the industry’s value-chain. All primary sources have been interviewed to obtain and
verify critical qualitative and quantitative information, as well as to assess future prospects of the market.
A deductive approach also known as the ‘top-down’ approach has also been used to forecast segments in
the market.
The following figure illustrates the market research methodology applied in this report for the shooting
ranges market.
FIGURE 2 RESEARCH DESIGN
HISTORICAL DATA MARKET SHARE ANALYSIS REGULATORY LANDSCAPE COMPETITIVE LANDSCAPE
FOR THE SHOOTING
RANGES MARKET SHOOTING RANGES: SUPPLY & VALUE CHAIN ANALYSIS GEOGRAPHIC USAGE PATTERN
MARKET DRIVERS: MARKET RESTRAINTS: MARKET OPPORTUNITIES:
• Increasing demand for enhanced • Less investment by • Retrofit old ranges
training ministry of defense on
INFLUENCING shooting range
• Integrating ranges with other
• Cost-effectiveness of virtual training training systems
FACTORS • Technological advancements
simulation and training
(Market Trends and • Increase in cost of live
Dynamics) training systems
CHALLENGES: INDUSTRY TRENDS:
• Installation of shooting houses • Growing demand for Location of Miss and Hit (LOMAH) system
• Environmental constraints • Advancement in the design of smart targets
• Use of wireless control systems
• CONTRACTS: More than 28 contracts in the last five years
• DEVELOPMENTS: More than 10 product developments in the last five years
Market Size & Forecast:
Historical Data of the Market • by Product
FORECAST • by Application Arrival at the market size, share, and CAGR
• by Geography of the shooting ranges market
Impact Analysis of Market
Trends
2.1.1 SECONDARY DATA
The market share of companies were arrived at on the basis of secondary data made available through
paid and unpaid sources and by analyzing product portfolios of the major companies and rating them on
the basis of performance and quality. These data points were further validated by primary sources.
The secondary sources referred to for this research study included government sources, such as the
Department of Defense (DoD) and Department of Army; corporate filings (such as annual reports, investor
presentations, and financial statements); and business associations. Secondary research was mainly used
to obtain key information about the industry supply chain, the market monetary chain, the total pool of key
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players, market classification, and segmentation according to industry trends at a country level in the
region-wise market, and key developments from market-oriented perspectives The secondary data was
collected and analyzed to arrive at the overall market size, which was further validated by primary sources.
2.1.2 KEY DATA TAKEN FROM SECONDARY SOURCES
PARAMETERS SECONDARY SOURCE
• Company Financials
• Magazines
• Journals
Market Size
• Press Releases
• Paid Databases
• The MarketsandMarkets Data Repository
• Annual Reports
• Company Websites
Revenue of Companies
• Public Databases
• The MarketsandMarkets Data Repository
• Company Websites
Qualitative Information • Annual Reports
(Market Dynamics,
Market Trends)
• Press Releases
• The MarketsandMarkets Data Repository
2.1.3 PRIMARY DATA
Extensive primary research was conducted after having acquired information regarding the shooting
ranges market scenario through secondary research. Several primary interviews were conducted with
market experts from both, the demand and supply sides, across five regions: North America, Europe, Asia-
Pacific, the Middle East, and RoW (Latin America and Africa). Approximately XX% and XX% primary
interviews were conducted with the demand and supply sides, respectively. This primary data was collected
through questionnaires, mails, in-person interviews, and telephonic interviews.
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© MarketsandMarketsSHOOTING RANGES MARKET- FORECAST TO 2020
2.1.4 KEY DATA FROM PRIMAR Y SOURCES
PARAMETERS KEY DATA
Overall market and sub-
The shooting ranges market, by region –
segments in 2013
Geographic North America, Europe, Asia-Pacific, the
Split CAGR of each region in the Middle-East, and RoW
forecast period
(2015 – 2020)
The shooting ranges market
Global market size for the
The shooting ranges market, by sub-
Global year 2013
segment
Market Size CAGR for the forecast
The shooting ranges market, by product and
period (2015 – 2020) application
Shooting ranges market, by application
Application (Civil, Military)
Market Shooting ranges market, by product
Products (Indoor, Outdoor)
Split Shooting ranges market, by region
Region
2.1.4.1 Key Industry Insights
“ The shooting range simulation systems can be
more efficient due to the use of laser based weapons rather than live
“
fired weapons. The safety procedures for qualifying the people
with laser based simulation ranges is
easier and more scalable for the instructors.
Jim Ramos (BDM Ti Corporation)
“ The growing demand for shooting ranges
by the US Federal agencies and the law enforcement agencies
to provide not only qualification but judgmental and in-depth situational
training to their personnel serves as a major driver for this market.
“ “ The shooting range firearms
simulators were originally designed for scenario based/use
of force training with an idea that the people that need to work in public
safety need to be trained to in the most realistic scenario that they might
Additionally, the rising threat from global instability and insurgent activities is face in a real-life situation. Presently, a key factor to drive this market is the
also driving the defense organizations to invest in training, thus shooting growing consideration for using laser based simulation to qualify police or
ranges and advanced military training facilities. “
military personnel on their firearms versus live fire ranges. As time goes on,
the cost of ammunition, the cost to own, rent, borrow or build
a life fire range becomes more prohibitive.
Craig J. Mackey (Vice President, Shooting Range Industries, LLC )
Mark Schurman (Range Safety Engineer, Superior
Technical Resources)
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2.1.4.2 Breakdown of Primaries
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
& REGION
NUMBER OF PRIMARIES: BY COMPANY NUMBER OF PRIMARIES: BY DESIGNATION NUMBER OF PRIMARIES: BY REGION
5%
20%
35% 35%
40% 30%
45%
45% 20%
25%
Tier 1 Companies Tier 2 Companies
C Level Director Level Others North America Europe Asia-Pacific RoW
Tier 3 Companies
Note: *Others include sales managers, marketing managers, and product managers
Tier 1 – OEMs; Tier 2 – System Integrators; Tier 3 – Component Suppliers
2.2 FACTOR ANALYSIS
2.2.1 INTRODUCTION
The description and analysis of a market in this deliverable define the structure and restrictions of the
potential market analysis through supply-and demand-side factors. In this background, it is vital to discuss
and define these factors in order to comprehend the mechanism of the inference obtaining processes,
which include analysis of the demand-side drivers and the factors influencing the creation side or supply
side in the studied market. The analysis of the studied market and the estimations of the market sizes and
their growth patterns depend on factors such as the political environment, the overall economic and
market conditions that include, but are not limited to historical trends, seasonal effects, or business cycles.
For this report, statistical/quantitative techniques were used to estimate the impact of demand- and
supply-side variables to arrive at the market size numbers of the forecast period. Statistical techniques
were used to primarily understand the correlation of the demand and supply variables with the studied
market, and assign weightages to these variables to develop a model for forecasting market numbers.
Wherever such analyses were not feasible due to a lack of availability of data and other
statistical/quantitative constraints, inferences were made using judgmental forecasting techniques.
The key demand- and supply-side variables that were considered in the analysis include the following:
Demand-side indicators
Civil activities requiring licensing
Cold wars, territorial disputes, and political conflicts
Supply-side indicators
Physical characteristics at ranges; risks and benefits associated with range operations
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© MarketsandMarketsSHOOTING RANGES MARKET- FORECAST TO 2020
The estimation, however, assumes that the regions studied will remain economically stable and do not
factor in any significant dip or upturn in economic growth of the studies regions/countries.
2.2.2 DEMAND-SIDE INDICATORS
2.2.2.1 Civil Activities Requiring Licensing
Many countries require licensing for activities that relate to firearms and ammunition. Such activities
include selling firearms and ammunition by/through licensed dealers, as well as acquiring, possessing,
owning, using, carrying, handling, trading, repairing, manufacturing, distributing, transporting, importing
and exporting, training, storing, collecting, and disposing of firearms and ammunition.
The following table lists the miscellaneous requirements for civilian licenses in some countries surveyed:
TABLE 1 CIVIL ACTIVITIES REQUIRING LICENSING, BY COUNTRY
The table below presents the list of countries that require licensing for civil activities involving firearms and
ammunition:
Criminal History Training/Testing
Country Recognized Reasons Health Requirements
Requirements Requirements
Genuine reason, which includes
sports, recreational
shooting/hunting, collecting, and Fit and proper person
occupational requirements. test; no convictions Mental/physical
Australia Safety course
for violent offenses in fitness
Ammunition only provided to
past 5 years
license-holders
Self-defense excluded
Submission of
Actual need for acquiring firearm; records indicating no
Evidence of
ammunition must correspond to prior criminal Evidence of
Brazil psychological
caliber of registered gun and activities, police technical ability
ability
quantity requirements investigation, or
criminal prosecution
For restricted firearms or
prohibited handguns, must show
Mental-health
need for use in connection with Criminal and Safety tests
background
Canada lawful profession or occupation; no domestic-violence depending on
check, including
such requirements for ordinary background checks type of weapon
addiction
shotguns and rifles, such as those
used for hunting
No substance
Licenses issued to hunters, No criminal record,
addiction, mental Knowledge of
marksmen, shooting- association membership in
illness, or weapons
criminal or terrorist
Germany members, endangered persons, feeblemindedness technology and
organization, or
collectors, experts, producers and Psychiatric law; expertise in
justified suspicion of
dealers, and private security firms evaluation if use of firearms
potential violation
under 25
No sentence of more References
Good reason to possess requested than three years’ regarding mental
United firearm ( profession, sport or imprisonment or state, home life,
Kingdom recreation, or shooting vermin) preventive detention; and attitude
Self-defense not a good reason those receiving toward guns;
sentences of three medical release
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© MarketsandMarketsSHOOTING RANGES MARKET- FORECAST TO 2020
months to three years form; access to
cannot possess firearms by unfit
firearms or family members
ammunition for a or associates may
period of five years disqualify
after date of release applicant
Mental health
care providers
Conviction for violent report to Ministry
Certified
Proof of need based on place of offense (including of Health those
appropriate
domestic violence) patients capable
residence or employment, training for each
Israel may result in license of endangering
occupation, or service in elite IDF licensed firearm
cancellation/ themselves or
reserve units at licensed
ineligibility for period others; report may
shooting ranges
defined by court be forwarded to
permitting
authorities
Specific need (hunters; target Passage of 5 years No mental illness Classes on
shooters; athletes; dealers; since completing or other specified firearms laws
manufacturers; exporters; sentence of health problems, and regulations;
Japan collectors; and specific imprisonment; no dementia, skill test or
businesses, including lifesaving, previous warnings or alcohol/drug completion of
slaughterhouses, fisheries, testing restraining orders for addiction, or shooting classes
or research, and construction) domestic violence feeblemindedness
Physical/mental
Russian Self-defense, hunting, sports, Criminal background ability; no history
Training and test
Federation receiving guns as gift/inheritance check of substance
abuse
European
Conviction for violent,
Union
intentional crime may Must not be a
[Minimum “Good cause” as determined by [not regulated by
indicate propensity danger to self or
Standards individual EU Members EU Directives]
for posing danger to the public
for EU
self or society
Members]
Stable mental
condition; no
Collectors and museums; hunting substance abuse
or sport-shooting organizations or No conviction within 5 problem or Training and test
ranges; providers of training, years immediately proclivity for on safe and
including use of firearms in preceding the violence, including efficient use of
South application for certain domestic abuse firearms, as well
theatrical, film, or TV productions;
Africa crimes related to allegations or as applicable
game ranchers and hunting-
violence, dishonesty, being laid off from training and tests
business owners Self-defense only
recklessness, or job; competency for specific
if it cannot be accomplished by instability certificate licenses
other means indicating
applicant is fit and
proper person
Note: Secondary Sources, United States Environmental Protection Agency, and MarketsandMarkets analysis
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2.2.2.2 Cold Wars, Territorial Disputes, and Political Conflicts
To assess the impact of increasing disputes and conflicts across the globe, a sample set of 10 major
countries in each region were selected for analysis. Data pertaining to these countries include the number
of conflicts, amount of ammunitions used, number of firearms imported and exported, and total arms
manufactured during the ongoing conflicts. Then, current statistics of each of the aforementioned
parameter were studied to ascertain the future impact of these factors by 2020. The expected changes in
the frequency of these parameters were determined using multiple sources such as Annual Firearms
Manufacturing and Export Report (AFMER), Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF),
U.S. Department of Defense (DoD), Stockholm International Peace Research Institute (SIPRI), and
Federation of American Scientists (FAS) among others.
The increase in worldwide conflicts was used to project the increase in demand for firearms training and
virtual simulation across the globe. Conflicts and armed violence have led to increase in demand for
shooting ranges and live, virtual, and constructive training. Factors such as political and socio-economic
instability have led to a rise in demand for efficient training of military forces. The shooting ranges market
is witnessing a rise in demand for indoor and outdoor products to prepare soldiers for mirror-like combat
situations.
Territorial disputes and political conflicts provide an opportunity for the shooting ranges market to flourish
as military forces globally are investing to maintain combat efficiency.
FIGURE 4 NUMBER OF CONFLICTS BY INTENSITY ACROSS VARIOUS REGIONS, 2013
18
Africa 42
37
12
The Middle East 33
26
8 High Intensity
Asia-Pacific 56
65 Medium Intensity
1
Low Intensity
Europe 15
47
6
Americas 30
18
0 10 20 30 40 50 60 70
Note: Secondary Sources, U.S. DoD, Bureau of Alcohol, Tobacco, Firearms, and Explosives, and MarketsandMarkets analysis
2.2.3 SUPPLY-SIDE INDICATORS
2.2.3.1 Physical characteristics at ranges; risks and benefits associated
with range operations
Physical characteristics of ranges, relative to lead management issues, are listed below:
Potential Benefits in Preventing/Managing
Physical Characteristics Potential Risk to Environment
Contamination
Acidic soils contribute to lead dissolution May impede percolation of water through
Clay, acidic soils contaminated soil
It contributes to an increase in the potential
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for lead contamination Binds free lead ions
May increase run-off May benefit growth of vegetative covers
Difficult to reclaim lead via sifting/raking
Contaminated rainwater can easily
percolate through soil and groundwater Alkaline soils may inhibit lead dissolution
Sandy, alkaline soils
Extremely alkaline soil will not support Easier to reclaim lead via sifting/raking
vegetation
Acidic soils contribute to lead dissolution
increasing the potential for lead
Sandy, acidic soils contamination Easier to reclaim lead via sifting/raking
Contaminated rainwater percolates quickly
through sandy soils
May promote off-site drainage or drainage
to on-site surface water bodies
Steep rolling terrain None
Can impede reclamation of expended shot
via raking
Rainwater may pond in areas promoting Expended shot easily recovered
Flat Terrain lead dissolution and contamination Off-site drainage minimized
May impede lead reclamation activities
making equipment difficult to maneuver
Wooded areas None
May provide habitat for wildlife - increasing
exposure to lead
Very high potential for contamination when
shot fall zone is located over or adjacent to
On-site or water; increased wildlife exposure;
increased lead dissolution. This is not an
contiguous surface None
option for successful range location and
water bodies may be more likely subject to litigation
and/or governmental action if lead is
deposited into water bodies
Ground covers slow down surface water
Lead may be absorbed into grasses and run on and run-off
Vegetation other wildlife food sources Some vegetation can extract lead ions
from the soils
Note: Secondary Sources, United States Environmental Protection Agency, and MarketsandMarkets Analysis
2.3 MARKET SIZE ESTIMATION
The top-down and bottom-up approaches were used to estimate and validate the size of the shooting
ranges market.
The research methodology used to estimate the market size also includes the following details:
Key players in the industry and markets have been identified through secondary research, and their market
value was determined through primary and secondary research. These include a study of the annual and
financial reports of top market players and extensive interviews from leaders such as CEOs, directors, and
marketing executives.
All the percentage shares, splits, and breakdowns were determined using secondary sources, and were
verified through primary sources. All the possible parameters that affect the markets covered in this
research study have been accounted for, viewed in extensive detail, verified through primary research, and
analyzed to procure the final quantitative and qualitative data.
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2.3.1 BOTTOM-UP APPROACH
The bottom-up approach was employed to arrive at the overall size of the shooting ranges market from the
revenue of key players and their share in the market. Calculations based on the revenue of key players
identified in the market led to the overall market size.
The bottom-up approach was also implemented for data extracted from secondary research to validate the
market segment revenues obtained.
Market share was then estimated for each company to verify the revenue share used earlier in the bottom-
up approach. With the data triangulation procedure and validation of data through primaries, the overall
parent market size and each individual market size were determined and confirmed.
The following figures provide an illustrative representation of the overall market size estimation process
employed for the purpose of this study.
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
Total Market Size ($Million)
Global
North America (Volume of product segment 1 x ASP) +
Market Europe (Volume of product segment 2 x ASP) + …
Size
Summation of
A x B of all Regions
PRIMARY SOURCES:
Average Selling Price (ASP) Demand & Supply Side Experts
per Region for Each Type of
Product Segment (B)
SECONDARY SOURCES :
Annual Reports, Presentations,
Geographical Split to the Number of Press Releases, Journals, Paid
Units Sold (A) Databases, and
MarketsandMarkets Repository
Number of Units Sold for Each Product Segment,
Globally
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2.3.2 TOP-DOWN APPROACH
In the top-down approach, the overall market size was used to estimate the size of individual markets
(mentioned in the market segmentation) through percentage splits from secondary and primary research.
To calculate the size of each specific market segment, the most appropriate immediate parent market size
was used to implement the top-down approach.
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
Total Shooting Range Market ($Million) Global market size is validated through primaries
(Demand & Supply Side Experts)
Percent Split for the Market
Segments of Shooting Range
Market
PRIMARY SOURCES:
Demand &and Supply Side Experts
Geographical Split
SECONDARY SOURCES:
Regional- and Annual Reports, Presentations,
Country-wise Company Websites,Press Release,
Market for Journals, Paid Databases, Press
Each Releases, and MarketsandMarkets
Sub- Repository
segment
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2.4 MARKET BREAKDOWN & DATA TRIANGULATION
After arriving at the overall market size from the market size estimation process explained above, the total
market was split into several segments and sub-segments. To complete the overall market engineering
process, and to arrive at exact statistics for the market segments and sub-segments, the data triangulation
and market breakdown procedures explained below were implemented, wherever applicable.
The following figure depicts the market breakdown structure and the data triangulation procedure
implemented in the market engineering process to draft this report.
FIGURE 7 DATA TRIANGULATION METHODOLOGY
PRIMARY SOURCES SECONDARY SOURCES
Interviews with:
DEMAND SIDE
Annual Reports, Presentations,
• Chief information officers
Websites and Press Release
• Purchase managers in of top players, News Articles,
aerospace & defense Journals, and Paid Databases
organizations
MnM KNOW*
Interviews with:
• CEOs DATA
PRIMARY TRIANGULATION
• Vice presidents SOURCE
SUPPLY SIDE
• Marketing directors Homeland Security Agencies,
SECONDARY
• Technology and innovation SOURCE Department of Defense (DoD),
directors and related key Regulatory Bodies, Department of
executives from various key Army
companies and
organizations operating in
the Shooting Ranges
market INFORMATION SOURCED
Market Size (2013)
Opportunities/
Key Players Competitive Landscape and Market Share
Challenges
(2013)
Drivers/Restraints Forecasting Geographical Analysis
MnM KNOW* stands for MarketsandMarkets’ 'Knowledge Asset Management' framework. In this context, it stands for the existing
market research knowledge repository of over 5000 granular markets, our flagship competitive intelligence and market research
platform "RT", subject matter experts, and independent consultants. MnM KNOW acts as an independent source that helps us
validate information gathered from primary and secondary sources .
The figure above demonstrates the core data triangulation procedure used in this report for every market,
sub-market, and sub-segment. The percentage split-ups of various major market segments (by application,
by product, and region) were used to arrive at their market sizes.
Data validation was done by data derivation from various aspects of the respective market segments and
market aspects.
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2.5 ASSUMPTIONS
PARAMETERS ASSUMPTIONS
For niche market segments, where accurate data of the respective time line was not
available, the data was calculated using trend line analysis. In some instances, where
Niche Market Segments mathematical and statistical models could not be applied to arrive at the number,
generalization of specific trends pertaining to that particular market was used.
The Average Selling Prices (ASPs), wherever applied, were calculated using suitable
statistical and mathematical methods, considering external qualitative factors that affect
Average Selling Price (ASP)
the prices. All the calculations across tables have been made considering the finalized
ASPs.
The qualitative analysis from the quantitative data was arrived at based on the
understanding of the market and its trends by a team of experts involved in drafting this
Qualitative Analysis
report.
All market segments and sub-market segments listed in this report through various forms
Mutually exclusive of classifications are considered to be mutually exclusive of each other.
classification
The global economy has a direct impact on any market in the aerospace & defense
Global Economic industry, including defense budget cuts. Downturns and economic collapses were
Downturns considered while forecasting markets in this study.
The market share analysis in the competitive landscape is based on the analysis of the
experts at MarketsandMarkets, based on calculations from the financials, product
Market Share
portfolios, and other qualitative information available publicly and shared through primary
research interviews by key players.
Note: The market values have been rounded off till the second decimal. Due to this, there may be a slight difference in the actual
total and the total mentioned in table.
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