JYOTI NIVAS COLLEGE AUTONOMOUS POST GRADUATE CENTRE - SAGEEZA E JOURNAL (MARCH 2021) BY MBA - Jyoti Nivas ...
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JYOTI NIVAS COLLEGE AUTONOMOUS
POST GRADUATE CENTRE
SAGEEZA
E JOURNAL
(MARCH 2021)
BY
MBA
THE ROLE OF CREATIVITY AND INNOVATION IN
ENTREPRENEURSHIP
INTRODUCTION
Entrepreneurship means different things to different people. Conceptually and in practice, the
term hints of no stereotypical model. ‘Entrepreneur’ is a French word which means to
undertake, to pursue opportunities, to fulfil needs and wants of the people through innovation
and starting business .
The world is moving towards an entrepreneur economy and creating new companies is located
in the centre of this activity. New businesses and companies are developing with incredible
speed. Famous entrepreneurs like Steven Jobs in APPLE, Debbi Fields in Mrs. Fields Cookies,
Bill Gates in Microsoft and Fred Smith in FedEx and dozens of others in successful companies
have opened new horizons to this centuries economy by showing the spirit of creativity,
innovation and entrepreneurship.
Creativity is an attitude, the ability to accept change and newness, a willingness to play with
ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking
for ways to improve it. On the other hand, Innovation is the process of bringing the best ideas
into reality, which triggers a creative idea, which generates a series of innovative events.
Innovation is the creation of new value. It is the process that transforms new ideas into new
value. You cannot innovate without creativity. Innovation is the proc ess that combines ideas
and knowledge into new value. Without innovation an enterprise and what it provides quickly
become obsolete.
Creativity and innovation are one of the things that every leader and entrepreneur needs. In
fact, people rarely laud entrepreneurs for their creativity in problem-solving processes. There
is a misconception that people only need intelligence to achieve everything they need in life.
However, it takes time for aspiring entrepreneurs to realize that creativity plays an integral role
as well. Entrepreneurship and creativity form a perfect combination. It no longer takes number-
crunching skills and practicality to run a successful business. Over time, creativity has become
an integral component of good business acumen. Lack of creativity could easily drag your
business into the stagnation mode. Successful entrepreneurs require an edge derived from some
combination of a creative idea and a superior capacity for execution.
1. LEARNING AND DEVELOPMENT SECTOR
Learning as a field of management research and practice is concerned with how individuals
acquire or create knowledge and skills. COVID-19 has accelerated the trend to digital-first in
every part of our lives. The business of learning is also changing: more direct to consumers,
more skill based, technology being enhanced and accelerated by the rollout of 5G, will enable
more accessible, affordable, engaging, and effective learning experiences, everywhere.
As a result, the market for learning is changing rapidly. Parents, learners, students, employers,
institutions and educators are all now customers. The gap between employment and learning is
narrowing employers are becoming the universities of the future. The world of learning is
changing faster than almost any other sector on the planet. Thanks to technology and consumer
habits, information is being consumed in a completely new way.
PEARSON
Samuel Pearson was an English entrepreneur and
founder of Pearson plc. The world’s learning company
with more than 24,000 employees operating in 70
countries and a mission to help people make progress
in their lives through learning. They combine world-
class educational content and assessment, powered by
services and technology, to enable more effective
teaching and personalized learning at scale.
In 2020, Pearson launched the first mobile AI calculus tutor, an app called Aida. It doesn’t just
show the answers to students, it teaches them how to solve and understand the problems,
providing targeted feedback and adapting to individual needs. Pearson, acquired industry-
leading digital learning technology from Smart Sparrow, an ed tech innovator based in Sydney.
The technology being acquired will enhance Pearson’s current capabilities in adaptive learning
significantly, and will help accelerate the roll-out of Pearson’s Global Learning Platform
(GLP). This also enables Pearson to improve its e-book offering and build next generation e-
books that are more immersive, interactive and engaging.
COURSERA
Coursera was founded by Daphne Koller and Andrew Ng with
a vision of providing life-transforming learning experiences to
learners around the world. Today, Coursera is a global online
learning platform that offers anyone, anywhere, access to
online courses and degrees from leading universities and
companies. Coursera allows anyone to pay to take accredited
classes from universities such as Duke, Stanford, and
University of Pennsylvania, and work through certificate programs with companies such as
Google and IBM. Through Coursera, businesses are moving into government contracts,
conducting assessments and upskilling workers in the UAE, Colombia, and more.
February 2020 was a special month at Coursera, they officially launched Rhyme Projects for
enterprise. Coursera acquired Rhyme Softworks last year to augment our abilities to create and
share hand-on projects with learners. Projects allow learners to work on a task in their browser
while following a self-paced or live-guided session with no additional set-up or download
required.
EXAMITY
Examity was founded by Michael London in response to the
continued growth in online learning and test-taking, education
and training professionals wrestle with the challenge of
maintaining exam integrity. It offers a flexible solution to include
live, recorded and automated authentication and proctoring.
Examity announced that it has been named the sixth most
innovative company in education on Fast Company’s prestigious
annual list of the World’s Most Innovative Companies for 2020.
Examity announced that it is the first online
proctoring provider to adopt the LTI Proctoring
Services standard by IMS Global Learning
Consortium. "The COVID-19 pandemic accelerated
a massive shift towards online programs across the landscape of higher education and deepened
the urgency of ensuring that online test-taking is as simple and secure as possible. The IMS
LTI Proctoring Services standard is designed to enable assessment platforms to integrate seamlessly and securely with proctoring technologies. The standard will allow Examity to further streamline the entire proctoring and test-taking process, facilitating an easier exam setup, simplifying the user experience for test-takers, and reducing instructors' time reviewing proctoring results. FOUNDERS4SCHOOLS Through Founders4Schools, Janet Coyle, the Managing Director, takes a different approach when it comes to advancing education. Rather than focusing on preparing students in traditional subjects, the company recognizes the value in bringing tech entrepreneurs into schools, to help inspire and prepare students for positions in the new and future economy. According to Coyle, there are still many misconceptions about following a career in tech, despite the success of Silicon Valley power houses and start-ups. The career advice given in schools is outdated and prepares kids for traditional roles that may have dramatically changed in the future. Seeing as how few teachers in schools have hands-on experience of working in the tech industry, Founders4Schools believes the best way is to bring in passionate tech entrepreneurs who can share their experiences and give practical advice. Shining a light on the exciting opportunities in high-growth companies to broaden kids' horizons. 2. SPACE SECTOR The space sector is one where technological marvel are widely celebrated. As private firms become more influential in the sector, there has been a veritable explosion of exciting plans for employing next-generation technologies. The space sector is undergoing some profound changes, from the miniaturization of satellites and launchers and the emergence of a new, low-cost space race to observation satellites with never-before-seen capabilities. Over the past several years, these shifts have generated a large number of projects in an environment characterized by very high technological added value. Space exploration and innovation are essential drivers for opening up new domains in space science and technology. They trigger new partnerships and develop capabilities that create new
opportunities for addressing global challenges. As the benefits of space exploration and
innovation become better known, increasingly more countries and non -governmental entities
are interested in engaging in exploration and innovation.
DHRUVA SPACE
Sanjay Srikanth Nekkanti and Narayan Prasad and
his team had developed a satellite in their college
days where they made a comparison of the cost of
solutions in India and abroad and this became a
foundation for the company Dhruva Space. Although
the team had developed satellites in their early
college days they were not willing to take the risk of
launching the venture fearing failure. Therefore,
Nekkanti went to Europe to pursue his Masters’ in space science and technology where he met
Narayana Prasad the co-founder of Dhruva space. Although there was a team of five people in
the programme it was only Prasad and Nekkanti who returned to India and founded Dhruva
Space. The company adopted frugal innovation starting from maintenance of the office. It uses
3D printing, commercial grade components which are less costly compared to space grade
components and reuse of all the possible engineering components to maximize utilization of
the resources. The company tries to prove their hypothesis that space is not as expensive as
people think satellites can be developed by using a lot of frugal innovation.
ORION SPAN
Orion Span hopes to let people spend their honeymoon in
low earth orbit on a luxury space station. Orion Span
Founded by Frank Bunger, is an aerospace company,
which is based in California. The company is focused on
orbital space flight and in 2018, it announced its flagship
concept, the Aurora Space Station, which it hopes will
provide one of the most popular and exciting space
tourism opportunities. The idea is that the Aurora Space
Station will be placed into orbit, and then function as a
kind of space hotel, where tourists can stay and
experience life in outer space. The company is aiming
to provide commercial space travel in the near future,
and has one of the most exciting propositions of all, offering the opportunity to enjoy an
extended stay in space. It is a modestly sized station with a complement of six people - two
crew and four visitors. Orion hopes to attract wealthy space tourists who can spend about $9.5
million for a 12-day stay. The station will be about 12 feet wide and 35 feet long, with private
sleeping pods, luxury décor, and plenty of viewing areas. The real innovation here is that
Aurora thinks it can do this on a veritable shoestring budget.
SPACEX
In the 11 years since SpaceX's first successful orbital
flight, the rocket company founded by Elon Musk has
made its mission to pioneer the creation of rocket
boosters that can land vertically, like the cover picture of
a 1950s era sci-fi novel, then be reused for another flight.
SpaceX has successfully landed 44 boosters out of 52 attempts after using them to launch
payloads toward space. More than half of the recovered boosters have flown more than once
with relatively little refurbishment. The company has made reusability routine, setting the stage
for inexpensive spaceflight and routine missions to orbit, the moon, an d possibly even Mars.
BELLATRIX AEROSPACE
Rohan M Ganapathy & Yashas Karanam are the
Founders of Bellatrix Aerospace. Bellatrix
Aerospace is an R&D company based out of
Mysore. With a motto to revolutionise space
technology, this startup develops orbital launch
vehicles and electric propulsion systems for
satellites. Also, the organisation is developing two
rockets – Chetak and Garuda with next-generation
construction material carbon composites to make them reusable and less costly. Moreover, Bellatrix Aerospace has patented an electric satellite propulsion system called Microwave Electro-thermal Thruster (MET), which is claimed to be more effective and efficient than the traditional chemical thrusters and lasts long. Bellatrix Aerospace plans to launch its own rocket named Chetak in 2023. The two-stage Chetak rocket is powered by a number of their own Aeon engines. The Chetak rocket will use liquid methane as fuel. In 2019 it announced plans to use water as propellant for an electric propulsion system. On 8th February 2021 they announced that they partnered with Skyroot Aerospace to use the Orbital Transfer Vehicle of Bellatrix Aerospace with Skyroot’s Vikram series of Launch Vehicles. MANASTU SPACE Tushar Jadav and Ashteesh Kumar founded Manastu for developing green chemical propulsion systems for satellites. This is created for safe satellite propulsion fuel which is less toxic and harmful. The new gas has 25 percent greater performance and hence, 25 percent much less gasoline is required for each satellite, making it 25 percent lighter. A two - tonne satellite tv for pc using the old gasoline will price $40 million to launch. The equal satellite, with new fuel, will weigh 1.5 tonnes and price $28 million for launch, as a resu lt saving $12 million whilst making it half a tonne lighter. 3. HOSPITALITY SECTOR Hospitality is actually one facet of the service industry. It primarily involves addressing customer satisfaction and catering the needs of guests. This can be addressed b y dealing with issues such as lodging, amenities and travel arrangements. Over the past few years, innovations in the hospitality industry have developed at a fast-moving pace. Although most service providers and hospitality-related services are doing their best to keep up with these rapid changes, new technology has helped the industry to grow.
ROBOT RESTAURANT
The Robot Restaurant founded by Venkatesh Rajendran
has Android-run robots which run on Japanese
technology. The restaurant was successfully launched in
Chennai two years ago, followed by Coimbatore and it
was later brought to Bengaluru. The robots have been
equipped with built-in facial recognition and can sing
birthday wishes for those celebrating their special day at the restaurant.
The robot-themed restaurant spanning 3,700 sq ft to
accommodate 118 diners is manned by a team of six female
robots, including an Android-usher robot and five bearer
robots along with 30 staff, including kitchen staff. The
aisles of the restaurant are extra spacious to allow free
movement of the robots and the front of the restaurant
sports a video wall that offers a cockpit view of outer space.
MAKR SHAKR
Founded by MIT professor Carlo Ratti, Makr
Shakr is the first robotic bar system, allowing
users to create limitless cocktail recipes to be
assembled and served by robotic arms. Makr
Shakr’s robotic bartender, Toni, can precisely
prepare and serve any drink in seconds shaking,
stirring and muddling. Toni combines the Italian
craftsmanship with high-end technology and elegant finishing. The robotic bartender features
a sleek Corian counter and tailor-made Corian sinks as well as an illuminated wall that displays
data about current orders, queue time and usage statistics. The elegantly C-shaped robotic
bartender, whose borders can light up in different ways, can skilfully manage 158 bottles
hanging from the ceiling of the bar structure, concocting an infinite number of drink
combinations. Toni can make any drink in seconds, from cocktails to mocktails, and serve
wine, beer or juice. The app-controlled machine features all the standard technical capabilities,
including an ice machine, a lemon cutter, mint and a sugar dispenser.
THE PARK HOTELS
Priya Paul, one of India’s most prominent entrepreneurs, is chairperson
of the design conscious, luxury five-star boutique hotel group ‘The Park
Hotels’, famous as the hotel group responsible for bringing the idea of
‘boutique’ hotels to India, as well as being widely regarded as a pioneer
of design hotels in the country. The ever-evolving street was also the
inspiration behind the name and character of the company. The
beachside hotel THE Park Visakhapatnam became the group’s second
hotel and the first deluxe hotel in Southern India. THE Park Chennai – a member of Design
Hotels, it is carved out of the historic Gemini Film Studios. As
well as a relaxed Italian restaurant with its own Pasta Bar,
guests can enjoy a screening room for private cinema evenings
and The Box is an in-house boutique selling curated
homewares. Other Parks in India are THE Park Bangalore,
THE Park Hyderabad, THE Park Mumbai, THE Park Goa etc.
WIKIFRIEND
Wikifriend, founded by Pàscal Casadei van Raamsdonk and
Maria Krausch is a Berlin start-up company that works in the
field of Ai applied to Virtual Assistants, SmartHome,
Healthcare, CRM and Virtual Tours. The first idea of the
Wikifriend platform started when one of the co-founders
participated in a project led by the university of Tor Vergata in Rome, Italy. The company now
creates conversational solutions for smart devices like smart mirrors or voice assistants which
you can interact with by voice or touchscreen.
4. MEDICAL SECTOR
Over the past several decades, thanks to improved diagnostic and therapeutic options,
healthcare has experienced an explosion of innovations designed to improve life expectancy
and quality of life. As healthcare organizations face unprecedented challenges to improve
quality, reduce harm, improve access, increase efficiency, eliminate waste, and lower costs,innovation is becoming a major focus once again. The healthcare industry is on the brink of
massive change. Medical innovation has contributed enormously to the improvement of the
health of the people, especially to the increase in life expectancy over the past 50 years. At the
same time, aggregate health care costs have grown much faster than the overall economy.
Health innovation improves the efficiency, effectiveness, quality, sustainability, safety and
affordability of healthcare.
SAHAS SOFTECH LLP
Sahas Softech LLP was founded by Firoza Kothari,
Sagar and Sohrab from Mumbai. Firoza a Biotech
engineer scripted history via 3D printing. She
helped save the life of a 9-month-old with an
abnormal hole in the heart. She created a replica of
the infant’s heart, a stint that was touted as a first for
cardiac 3D printing in India. This company helps the hospital giant set up a 3D-printing lab to
give services by creating anatomical models for pre-surgical planning, customised implants,
etc. As for the process, a patient’s CT or MRI scans are needed for radiological data. Based on
that, the venture identifies the patient’s anatomy and uses different techniques such as
Stereolithography, Selective Laser Sintering, Fused Deposition Modelling, Digital Light
Process, Multi Jet Fusion and PolyJet to print. The final product can be powder or metal-based.
FITGENETIX
Lee Akay is the Founder and CEO of Fitgenetix, a multi-disciplinary
Innovative Discovery Centre company that offers functional genomics
for personalized precision health. Fitgenetix combines genomic test
results, personalized nutrition and meal planning, exercise plans and
DNA based meal delivery services. Fitgenetix also provides coaching
and an advanced genetic services platform integrating lifestyle and
clinical data with genetic interpretation.MASS INNOVATION LABS Amrit Chaudhuri is the CEO and founder of Mass Innovation Labs, the biggest bench-on-demand shared work space for biotech startups, located in the heart of the nation's biotech innovation space: Kendall Square, a square mile neighborhood in Cambridge, MA. In addition to making the space and specific facilities - including clean rooms and animal testing centers (through Charles River) - available, Mass Innovation Labs also acts as its tenants' Chief Operating Officer, which alleviates the need to bring on non -science employees early on. His space has allowed many new biotech innovations that may have been snuffed out by rent costs to flourish, including the breakthrough gene-editor, CRISPR technology. 908 DEVICES Dr. Kevin Knopp is the CEO and co-founder of 908 Devices, the company that is making mass spectrometry available to thousands of labs that previously could not accommodate the technology. By making it less expensive, smaller and easier to use, Knopp and the 908 Devices team has not only made the soldiers' lives safer by providing more accurate chemical threat detectors, they've also pushed lab testing for healthcare providers forward by leaps and bounds by dramatically improving what scientists can see with their MS instruments and transforming time-consuming sample runs into fast, high-quality analysis. 5. MILITARY SECTOR The search for innovation has been seen throughout military history. Militaries have historically sought ways to incorporate new weapons, armaments and methods of fighting into their operations. However, in looking through the lens of history, it is at best unclear whether technology or operational necessity has led the innovation that has driven these advances. With increased emphasis today on innovation, considering this background c ould be beneficial in looking to the future.
NEW SPACE RESEARCH AND TECHNOLOGIES
Founded by Mr. Sameer Joshi, New Space
Research and Technologies based in Bengaluru,
designs and develops persistent drones for earth
observations and communication. The Indian
Army, started working on the swarm drone
system by partnership with New Space Research and Technologies, plans to scale up the
technology to fly over 1,000 rotary wing drones. In August 2020, the program started with 5
systems flying together that were scaled up to 75 for the Army Day demonstration on January
15, 2021. The Army said that it can drop over 600 kg of supplies with a 75-drone swarm system,
cutting down risks to support troops. Demonstration included a mother drone system that was
part of the swarm, which released four `child drones’ each of which had individual targets.
TONBO IMAGING
Tonbo Imaging based in Bengaluru was founded by Arvind
Lakshmikumar and Ankit Kumar. It has a rich experience in a
range of battlefield modernization technologies, immersive
surveillance and strategic electronics for military applications.
The company principals and management have global experience
being principal investigators for defence and aerospace programs.
The start-up designs, builds and deploys advanced imaging
and sensor systems to sense, understand and control complex
environments. It offers a suite of solutions that address critical
market needs in military reconnaissance, critical
infrastructure security and transportation safety. The
company’s offerings consist of sophisticated imaging
products, custom design applications and intellectual property
cores that can be licensed by OEM’s and systems integrators.IDEAFORGE
Navi Mumbai based startup, IdeaForge is the
brainchild of three IITians, Ankit Mehta, Rahul Singh
and Ashish Bhat. It offers services only to the Defence
Research and Development Organisation (DRDO) and
paramilitary and security forces. Their clients include
National Security Guard, Indo-Tibetan Border Police,
National Disaster Response Force and Delhi Police.
NETRA, which is the flagship product of ideaForge, has been developed by the company in
collaboration DRDO, Ministry of Defence, India. It is a man-portable unmanned aerial vehicle
which can be launched from a small clearing by the roadside and made to fly over the area of
interest up to a height of 400 meters. It is capable of sending continuous real time video of
every movement on the ground of people, vehicles or any movement without anybody knowing
that they are being seen.
CRON SYSTEMS
CRON Systems based in New Delhi was
founded by Tommy Katzenellenbogen, Tushar
Chhabra, Saurav Agarwal. With a vision of
pushing the borders with IoT, CRON Systems is
a disruptive start-up within the multi-billion
Dollar border defence space that is developing
state-of-the-art Intrusion detection systems.
These systems developed by the start-up implement the latest IoT technologies and designs at
a fraction of the costs of other leading products in that space. The deep-tech company is focused
on deploying cutting edge solutions for border security. The company has alre ady bagged
orders from the Border Security Force and the Indian Army to install its products to secure the
international borders as well as perimeter of sensitive installations like army camps, airports
etc. Some of its solutions have also been adapted for commercial markets.TIMETOOTH TECHNOLOGIES
TimeTooth Technologies founded by Amitav
Chaudhuri, Girish Mudgal and Sudhakar
Medepalli is an engineering solutions company
conceived with an aim of developing new
products that stretch the envelope of functional
performance. The firm is currently into making
landing gears India's own Unmanned Aerial
Vehicle (UAV) or Drone called Rustom II. The
30-member company has been completely involved in designing, development and
manufacture of the landing gear. The drone will be used by India's defence forces for long
range and high-altitude surveillance.
VIZEXPERTS
Founded by Praveen Bhaniramka, VizExperts is a technology
startup in the visual computing field based in New Delhi. It is
into developing complex turnkey solutions that simplify data
to decision transformation at various organizations. The
startup's digital sand model technology was inducted by the
Army for real-time operation planning, enabling faster and
critical decision making. Digital Sand Model is a revolutionary
solution for operation planning, mission briefing and training,
for the Indian paramilitary, police, and the armed forces.
Another VizExperts' innovation being used by the Indian
army is GEORBIS. It is a 3D geospatial platform that helps
the army in real- time operation planning, and enable faster
and critical decision making. The platform is equipped with
various interaction devices, software and terrain data to
plan the operation in real-time.6. LOGISTICS SECTOR
Logistics has huge, but untapped, innovative potential. In a trade whose key role is played by
reliability, punctuality, and efficient use of resources, innovations become inevitable.
Innovations play an important role in the implementation of logistics processes. The use of new
virtual solutions in logistics, such as the Internet or various types of IT solutions provides many
benefits. The use of various types of simulations leads to the development of the best solutions,
and extensive IT systems and the Internet allow for faster information flow. As a result,
information flows much faster, both between individual employees of the company as well as
between the company and its clients. It gives a huge opportunity for companies to manage the
use of newer and better virtual sources.
PAPERS N PARCELS
Thirteen-year-old Tilak Mehta, developed the app
called Papers-N-Parcels, imagined it to be the ‘Ola
and Uber’ of courier services. The idea started when
he wanted a few books from another end of the city
urgently. His father came home tired after a day's
work, and so he could not ask him and there was
nowhere to go. This is where the idea of having a
start-up dedicated to carrying papers and small parcels within the Mumbai for assured intra -
day delivery struck Tilak. Paper N Parcels is one of the most affordable couriers and promises
the fastest delivery of the document within 4 to 6 hours. The company has also roped in the
famed Dabbawalas of the city to help him with the last mile distribution. As of now 300
dabbawalas have been registered with PNP. Soon more will be added to the PNP system.
MARS AUTO
Ilsu Park, CEO of Mars Auto, a start-up that develops an autonomous trucking software, the
2nd company from 2020’s Spring KAIST Startup-ting! Mars Auto is a start-up that develops
an AI-based autonomous driving software added onto freight transport trucks. Mars Auto aimsto efficiently solve the labour and cost problems of current freight transportation methods through autonomous trucking. Mars Auto develops an autonomous driving software for freight transport trucks, and was the first company to receive a temporary driving permit for trucks from the Ministry of Land, Infrastructure, and Transport. It is also the first company to receive a permit for autonomous driving using only cameras. In 2019, the truck drove in fully autonomous driving mode from Seoul to Pusan for 5 hours and 30 minutes without the driver intervening. Mars Auto develops self-driving vehicle software to provide driverless shipment transport. AI-based software offers tools to map the surroundings, control, and guide vehicles to the correct cargo bay. The software helps shipping companies deliver cargo in an efficient, reliable, and safe manner without the intervention of a human driver. SWIGGY Nandan Reddy along with his mate Sriharsha Majety changed the way India eats. They both started with Bundle, a logistics aggregator, which connected SMEs to courier service providers. A year later, when the business was doing pretty well, they shifted their focus to the foodservice industry when Swiggy, the food delivery app rolled out into reality. Before meal delivery service Swiggy came onto the scene, Indian customers rarely ordered food to their homes due to unreliable delivery. By managing their own fleet of delivery people rather than relying on restaurants to deliver food themselves, the company was able to create a market where there hadn't been one before. Swiggy also created "Swiggy Access", a program where they identified cuisines that are lacking in certain areas and created dark kitchens or cloud kitchens by inviting some of their best restaurant partners to open them in the area. Swiggy is following a non -stop journey. The brand started with delivering food in one city and now spreading across India. Not only this, the food-delivery giant is diversifying its logistics business with emergency items like groceries and stationeries.
PAKPOBOX Founded by Sheldon Li, Pakpobox is a smart locker platform in Asia that provides last mile delivery solutions for ecommerce logistics and lifestyles services to consumers. Pakpobox’s mission is to simplify the delivery of goods by building a smart locker infrastructure for the global e-commerce market. Pakpobox network currently covers Hong Kong, China, Indonesia, Australia, Malaysia, Macau, Maldives and Myanmar, including contracts with postal operators in Asia . Smart lockers provide flexibility for customers to receive parcels and reduce the last-mile challenges for returned deliveries due to customer unavailability. Pakpobox has a wide range of smart locker configurations that are customizable for various scenarios. These smart lockers offer parcel security by protecting them from adverse weather conditions as well. Moreover, Pakpobox provides temperature-controlled smart lockers for the storage of perishable goods. CONCLUSION The Change that entrepreneurs bring about is through creativity and innovation. Therefore, it is not surprising to see that entrepreneurs are among the more creative and innovative players of organizational change. Creativity requires someone like an entrepreneur to add value in the marketplace through the innovation process. From the idea generation to the successful product development and launch, innovation is the seed-bed for change. Charged with the coordination of the innovation process are the entrepreneurs. It is the job of the entrepreneurs to be creative in identifying the gap in the market and innovate a product to fill this gap. As to conclude creativity and innovation are the major part of entrepreneurship. Entrepreneurs are always different from others in the way of their thinking, creative in their work and innovation in working aspects. They always think of innovation in their products or marketing of their business whichever closely connected to creativity. So, organizations should be more creative and innovative for many reasons. Entrepreneurs should focus on creativity and innovation in all the areas of the business including marketing, HR, operations etc thus being unique from others can actually be more profitable to the business as well in the increase of brand recognition. Most of the successful entrepreneurship include the combination of creativity and innovation.
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