INVESTOR PRESENTATION - JUNE 3, 2021 (TSXV: GA)
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(TSXV: GA) INVESTOR PRESENTATION JUNE 3, 2021
DISCLAIMER
FORWARD-LOOKING INFORMATION
This presentation (this “Presentation”) contains “forward-looking information” and “forward-looking statements” within the These risks, uncertainties, assumptions and other factors could cause the Company’s actual results, performances, achievements
meaning of applicable securities laws (together, "forward-looking statements"). Forward-looking statements in this and experience to differ materially from the Company’s expectations, future results, performances or achievements expressed or
Presentation include, but are not limited to, statements with respect to: the Company’s business plan and strategy, implied by the forward-looking statements. The forward-looking statements contained herein are presented for the purpose of
development and commercialization plans and objectives, business performance an, prospects and opportunities available assisting readers in understanding the Company’s expected financial and operating performance and the Company’s plans and
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assumptions and analysis made by the Company, and the opinions and estimates of management as of the date such
statements are made and they represent management’s best judgment based on facts and assumptions that Additional Cautionary Language
management considers reasonable in light of its experience and perception of historical trends, current conditions and
expected future developments and other factors it believes are appropriate, and are subject to risks and uncertainties. The information contained in this Presentation is current as of June 2021 and does not purport to be all-inclusive or to contain all
information that prospective investors may require. This Presentation is not, and is not intended to be, an advertisement,
The material assumptions upon which forward-looking statements in this Presentation are based include, among others, prospectus or offering memorandum, and is made available on the express understanding that it does not contain all information
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operating management or the non-disruptive replacement of them on competitive terms; the regulatory environment in of it be relied upon in connection with or act as any inducement to enter into any contract or commitment or investment decision
which the Company operation; and stable market and general economic conditions; however, this data is inherently whatsoever. Readers should not construe the contents of this Presentation as legal, tax, regulatory, financial or accounting advice
imprecise. The Company makes no representation that reasonable businesspeople in possession of the same information and are urged to consult with their own advisers in relation to such matters. The Company currently operates in a highly
would reach the same conclusions. Although the Company believes that the assumptions underlying forward-looking competitive market landscape. There can be no guarantee that the Company will achieve any of its intended targets.
statements are reasonable, they may prove to be incorrect and the Company cannot assure that actual results will be
consistent with such statements. Given these risks, uncertainties and assumptions, you should not place undue reliance on Where this Presentation quotes any information or statistics from any external source, it should not be interpreted that the
these forward-looking statements, or the information contained in such statements. Company has adopted or endorsed such information or statistics as being accurate. The Company also advises investors that some
of the information presented herein is based on or derived from statements by third parties, has not been independently verified
Whether actual results, performance or achievements will conform to the Company’s expectations and predictions is by or on behalf of the Company, and that no representation or warranty, express or implied, is made as to, and no reliance should
subject to a number of known and unknown risks, uncertainties, assumptions and other factors, including the Company’s be placed on, the fairness, accuracy, completeness or correctness of this information or any other information or opinions
potential requirement for additional funding to develop its business and its ability to acquire such funding on commercially contained herein, for any purpose whatsoever.
acceptable terms; and risks relating to the following: the Company’s failure to economically commercialize its services and
products; failure to protect the Company’s intellectual property rights; changes to the regulatory environment in which the An investor is not entitled to rely on parts of the information contained in this Presentation. The Company have not authorized
Company operate and/or may operate; litigation or regulatory action; the ability of the Company to maintain all licenses and anyone to provide investors with additional or different information. If anyone provides an investor with additional or different or
permits necessary for the Company to carry out its businesses; delays or other problems in sourcing materials and products; inconsistent information, including statements in media articles about the Company, the investor should not rely on it. The
the Company’s inability to maintain or improve its competitive position; future demand and trends in sales failing to meet Company does not intend, and does not assume any obligation, to update forward-looking statements contained in this
the Company’s expectations; the Company’s failure to retain key personnel and hire additional personnel needed to Presentation to reflect new information, subsequent events or otherwise, except as required by applicable securities law.
develop its business; the Company’s failure to adequately evaluate its current business and future prospects; foreign
conversion rates; changes to applicable laws of any jurisdiction in which the Company’s operate or proposes to operate; and U.S. Non-Solicitation
the Company’s business practice reputation being negatively affected by customer or user complaints or negative publicity.
This Presentation is not an offer of securities for sale in the United States and is not an offer to sell or solicitation of an offer to buy
any securities of the Company nor shall it form the basis of, or be relied upon in connection with any contract for purchase or
subscription. The securities of the Company have not been and will not be registered under the United States Securities Act of 1933,
or the securities laws of any state and may not be offered or sold in the United States absent registration or pursuant to an
applicable exemption therefrom.
2
3
POISED TO TAKE PIZZA
TO NEW HEIGHTS
Scale GA Pizza nationally with our
GOAL: objective of becoming a globally
recognized premium pizza brand by 2022.
GA Pizza’s sustainably-built, There's a growing market for Omnichannel: When
freezer-to-table consumer at home pizza experiences consumers think “pizza,”
packaged goods (CPG) is we’re there
revolutionizing our relationship
with the freezer aisle
Global frozen pizza market GA Pizza’s omnichannel brand
GA Pizza’s CPG line includes 8 expected to reach US$17.3B by platform raised ~$13M within 6
delicious pizzas, 75% of which are 2023.1 E-commerce sales almost months of launching—‘Pizza as
meat-free or plant-based — doubled in order volume a Service’ meets consumers
partially-baked and flash frozen to between January and April wherever they are, including
cook in 7 mins or less in 2020.2 direct-to-consumer (DTC).
conventional home ovens.
3 1. “Frozen Pizza Market Growth & Trends” (Grand View Research, 2020)
2. “Retail e-commerce and COVID-19” (Statistics Canada, 2020)
WE DON’T WANT TO BE
THE ONLY PIZZA YOU EAT,
JUST THE BEST FROZEN
PIZZA YOU EAT
TOTAL FROZEN
PIZZAS SOLD
82,651
31,285
11,897
Q3 2020 Q4 2020 Q1 2021
4
THE PIZZA MARKET OPPORTUNITY
GLOBAL FROZEN PIZZA
Consumer demands are driving increased growth in natural,
MARKET TO REACH plant-based and ready-to eat food in the frozen category.
US$25.2B BY 20251
+9.5% +11.9% +5.5%
Growth in natural / CAGR in the CAGR in the
organic plant-based food “ready-to-eat”
preference in 2020 2 market through 2027 3 category through
$25.2B 2027 4
Today’s pizza lover is increasingly seeking plant-based,
$11.3B naturally-sourced, and healthy products with quality driving
their key purchase decision.
2016 2025
1. “Frozen Pizza Market Growth & Trends” (Grand View Research, 2020)
2. “US Natural and Organic Market Due for 9.5% Growth in 2020” (Natural Products Global, 2020)
3. “Plant Based Food Market - Global Opportunity Analysis And Industry Forecast” (Meticulous Research, 2020)
4. “Ready Meals Market Size, Share & Trends Analysis” (Grand View Research, 2020)
5
PIZZA KEY PERFORMANCE INDICATORS
284%
Q3 2020 Q4 2020 Q1 2021
REVENUE REVENUE REVENUE
CPG: $107,303 CPG: $121,606 CPG: $150,594
DTC: $16,500 DTC: $165,060 DTC: $634,618
DTC GROWTH Q4/20 - Q1/21
28%
TOTAL REVENUE
$1,072,338
TOTAL REVENUE
$703,044
TOTAL REVENUE
$489,226 CPG GROWTH Q4/20 - Q1/21
6 Note: All sales figures are unaudited
EXPLOSIVE GROWTH IN DTC FOOD
HelloFresh is the An emerging A leading online A leading grocery Home to the
United States’ leading plant-based food grocery company e-commerce software World's First Pizza
meal kit company technology company in Canada company Subscription
XTRA: HFG TSXV: VERY TSX: FOOD TSX: LOCL TRADING
MKT. CAP. MKT. CAP. MKT. CAP. MKT. CAP. JUNE 3RD, 2021
€13B+ 1 C$450M+ 1 C$550M+ 1 C$170M+ 1 TSXV: GA
● 7 million active users in Q1 ● Second plant-based meat ● ~310,000 active ● Delivered ~C$35M in ● Over $1M in total revenue
2021, resulting in ~30 million company to go public, subscribers in Q2 2021 revenue for Q2 2021 with in Q1 2021, up 53% QoQ;
orders with a ~20x increase in representing a revenue nearly 30,000 active 82,000 pizzas sold in Q1
share price1 run-rate of C$440M with customers within the 2021 with DTC revenue
● Better than estimated
30% gross margins1 eGrocery business, a up 284% QoQ1
performance in Q1 2021 ● The company delivered
year-over-year increase of
resulted in management over C$1M in sales in the ● Over 1.1M grocery products ● “GA Pizza Club,” saw over
30%1
revising growth for 2021 month of March 2021 were delivered to 10,000 orders placed
from 35% to 45% alone1 customers in Q2 2021 with ● Partners and customers across Southwestern
over 4,000 grocery include Carrefour Group Ontario in Q1 20211
product SKUs available for (EPA: CA), Walmart (NYSE:
delivery1 WMT), Microsoft (NASDAQ:
MSFT), and SPUD.ca1
1. As of May 26th 2021 per Company Filings and SEDAR
7
OMNICHANNEL ADVANTAGE
Make delicious pizza available to everyone, everywhere.
GA Pizza’s diverse channel mix delivers a better brand experience for pizza
lovers—enhancing customer relationships and maximizing marketing investments.
DIRECT-TO-CONSUMER WHOLESALE / CPG RESTAURANTS & EXPERIENCES
GA Pizza Club, our premium frozen pizza subscription Focusing on premium and multi-unit grocers, Birthplace of our signature naturally leavened personal
offering shipped over 25,000 boxes since its as well as securing distributor relationships to pizzas, both made-to-order and our frozen line -
September 2020 launch. Our pizza gifting platform, scale our grocery presence as production continues to be a culinary destination for all of our
allows consumers to send chef-curated pizza boxes increases. customers and a well of inspiration for our content and
and gift cards to friends and family. earned media channels.
8
A BETTER BRAND EXPERIENCE
Omnichannel shoppers have
a 30% higher lifetime value
than those who shop
through a single channel.1
9.5% 7.5% 89%
year-over-year year-over-year customer retention
increase in decrease in cost rate vs. 33% for
annual revenue1 per customer companies with
contact1 weak omnichannel
customer
engagement2
)
1. “Omni-Channel Customer Care” (Aberdeen Group Inc.)
2. "Digital Impact on In-Store Shopping" (Google, Ipsos MediaCT, Sterling Brands)
9
WHOLESALE: SOUTHWESTERN ONTARIO
FIESTA FARMS
SUMMERHILL MARKET
THE DRAKE COMMISSARY
MAMA EARTH ORGANICS
THE BIG CARROT
66 RETAILERS
& COUNTING
10PIZZA PLANS FOR 2021
SERIES A Biodegradable
Products
Closed Master Institute New
funding round production certification technology
facility platform
Q1 Q3
Q2 Q4
Market
expansion to GA New
"N" postal Brand
Direct List Launch National
code/South
June 3rd rollout
Western ON
11A PLAN FOR GROWTH
Pizza production will move to a gourmet operations facility
in Q3 2021. The long-awaited increase in production
capacity has GA Pizza poised for hypergrowth.
To-date, all production has been housed within our Spiritual Home
and restaurant on Adelaide. With the entry of the GA production
facility into our organizational ecosystem, our production capacity is
projected to expand rapidly.
Q1 2021 Q2 2021 Q3 2021 Q4 2021
1K Pizzas 2K Pizzas 5K Pizzas 10K Pizzas
Per Day Per Day Per Day Per Day
Q4 TARGET: 10K PIZZAS PER DAY
12KEY CUSTOMER TRENDS
FROZEN SHOPPING LOCAL/ ONLINE / DTC SALES
IS HOT INDEPENDENT SKYROCKETED
Frozen food had a surprise Greater support of brands that E-commerce sales have increased
breakout with sales jumping are connected to communities. by 45.8% in order volume from
by 94% in March 2020 Consumers are attracted to 2019-2021, as a result of COVID-192
compared to a year earlier 1 quality products from authentic,
independent brands
“A lot of the growth is coming from It’s all part of a greater awareness about Two years ago, only 13.6% of sales were made
small brands that have healthier, clean healthy eating, food waste and climate from online purchases. Today, that number is
labels, or vegetarian lines. People are change, as well as a desire to keep money expected to reach 19.5% in 2021.2
discovering that product quality and in the neighbourhood.
taste has improved”
- John Owen, Mintel
1. “New Data Suggests Frozen Food Surge Will Have Longer Shelf Life” (American Frozen Food Institute, 2020)
13 2. "Retail Ecommerce Sales Worldwide, 2019-2024" (eMarketer, Dec 2020)THE PLANT-BASED REVOLUTION
PLANT-BASED DIET AWARENESS
While not everyone is adapting full-time plant-based diets,
an increasing amount are adapting to a hybrid diet 1, 2
65% 29% 4% 2%
OMNIVORE FLEXITARIAN VEGETARIAN VEGAN
“I eat a wide “I eat a wide “I eat no meat, “I eat no animal
variety of foods” variety of foods dairy, pork, products at all”
but trying to eat chicken, etc.”
LESS meat, What goes with GA Pizza’s
dairy, pork, all-natural vegan pizza dough?
chicken etc.” Premium plant-based cheese!
Housemade pumpkin seed parm
Violife® Mozzarella Style Shreds — free from
Currently, 75% of GA pizzas are dairy, soy, gluten, lactose, nuts, preservatives
and Non-GMO
plant-based or meat-free
1. “Top Trends in Prepared Foods 2017: Exploring trends in meat, fish and seafood; pasta, noodles and rice; prepared meals; savory deli
14 food; soup; and meat substitutes” (Global Data, 2017)
2. “Who is the Plant-Based Shopper?” (Plant Based Foods Association, 2020)FOCUS ON
SUSTAINABILITY
“Based on customer feedback from our e-commerce channel, we
decided that, out of the gate, we wanted to be shipping with less
waste,” [Ali Khan Lalani, founder & CEO] explains. And this led the
brand to commit to achieving 100-percent divertible consumer
packaging and compostable product packaging.
(...)
“Our purpose is to show the world that better can be easy…We’ve
built the holistic GA Pizza experience to be better.”
Food Service & Hospitality Magazine, “The Annual Green Report,” April 2021
100%
DIVERTIBLE
PACKAGING
Current DTC Our pizzas are Secured sustainable Working with local partner: On path to BPI
packaging is 95% shipped with product packaging Alphapoly on sustainable certification — our
recyclable, with a liner responsibly materials — compostable packaging designed to compostable
made of 20 recycled sourced dry ice and made from breakdown into nutritive packaging has entered
water bottles plant-based bio-materials non-toxic soil when the testing process.
processed by commercial
composting facilities
15OUR PRODUCT
“
PREMIUM HAND CRUSHED TOMATOES
HAND-PICKED BASIL
Food quality and forward thinking is what drives
our team. Whether it’s made-to-order or frozen,
our pizza is entirely handmade, chef-prepped, and CANADIAN FIOR DI LATTE
OR FRESH MOZZARELLA
fired in our hand-built, made-in-Italy brick ovens.
100% NATURALLY LEAVENED DOUGH
- Curt Martin, Executive Chef at GA – NO PRESERVATIVES, NO ADDITIVES,
AND NO COMMERCIAL YEAST
SIGNATURE “SOURDOUGH” CULTURE
- NATURAL FERMENTATION
In 2017, GA Pizza was a fast-casual pizza
restaurant in the heart of Toronto, offering COLD-PRESSED EXTRA
VIRGIN OLIVE OIL
neapolitan-style pizzas. In 2020, our Executive
Chef added a freezer-to-table pizza to our lineup. PROUDLY MADE IN
TORONTO, ONTARIO
We’re always working to take pizza to new READY IN 5-7 MINS; PRE-BAKED IN
MARIO ACUNTO NAPOLI PIZZA OVEN
heights—from showing the world that better AT 900 DEGREES
pizza is possible, to finding new spaces and places
SMALL FREEZER FOOTPRINT AND
to deliver unrivaled pizza experiences. LASTS UP TO 6 MONTHS
16PRODUCT OFFERING
MILA MAGIC GATHERING
LOVING CUP Cremini Mushrooms,
Made with All Natural MARGHERITA Plant-based Mozzarella,
Pepperoni, Mozzarella, Made with
Green Kale and Pumpkin
Grana Padano and Mozzarella, Grana
Seed Parmesan
Oregano Padano, and Basil
Plant-based
GREEN
CHEESE WIZARD DOMINO EFFECT
Made with Mozzarella, MARGHERITA
Made with Provolone, Made with plant-based
Mozzarella, Grana Padano, Cremini Mushrooms,
Jalapeno Peppers, Basil Mozzarella, Pumpkin Seed
Fior di Latte, and Pecorino Parmesan and Fresh Basil
Romano and Grana Padano
Plant-based
PLUSHROOM SWEET HEAT
Cream, Cremini Mushrooms,
Mozzarella, Grana Padano,
Mozzarella, Hot Genoa
Salami, Honey, Basil and
75% of GA Pizzas
Truffle Sauce Hot Chili Peppers
are plant-based
or meat-free
17HOW WE STACK UP
Pizza lovers don’t have to compromise on quality just because it’s frozen.
FEATURE EXPLAINED GA PIZZA BIG PIZZA
(DOUGH) Par-baked Partially baked 100% naturally leavened dough for a quick cook at home. No
100% naturally leavened additives, no preservatives—naturally lower in gluten
(CHEESE)
Locally sourced grass-fed We only use locally sourced or Italian cheeses
Mozzarella
(SAUCE) We make our own sauce with California tomatoes
Crushed by us
Housemade Wholly owned production—no outsourcing or co-packers
Tidy freezer footprint Our 10 inch frozen pizzas have a surprisingly tidy freezer footprint leaving
room for all of your other goodies
Cooktime GA Pizza Neapolitan-inspired pies are ready in just 5-7 minutes
100% Divertible Packaging We’re on the path to BPI certification and 100% divertible pizza packaging COMING
SOON
18PRESS & TESTIMONIALS
“
Now that's our kind
of meal prep.
“ General Assembly’s new
frozen line puts Dr.
Oetker to shame.
“ “ Enormously
Convenient.
The pizzas fit perfectly in a
toaster oven *and*
condo-sized freezer drawers,
perfect for the city dweller.
“
A smart choice for families
short on time and full of
picky eaters. Which is
basically every family we’ve
ever heard of.
“ In the past year, General
Assembly Pizza has grown
from a single wood-fired
pizzeria on Adelaide to a
burgeoning behemoth of the
frozen pizza industry.
“ And then the lord said,
“Let there be a pizza
subscription service.”
“ Move over
Delissio.
19PRESS & TESTIMONIALS (CONTINUED)
20PROVEN MANAGEMENT
Ali Khan Lalani Jeff Collins, CPA Greg Pogue Khaleed Juma
Founder, CEO, Director Chief Financial Officer Chief Technology Officer Chief Marketing Officer
Ali has over 10 years of experience in upper Jeff brings more than 20 years of Greg brings more than 30 years of technology Khaleed is motivated by one thing —
management and franchise ownership. He experience managing private and public expertise to the Company including 13 years solving problems, often architecting
began his career as one of the youngest companies with extensive financial, of C-level experience across a number of solutions at the intersection of Creativity,
franchisees in Swiss Chalet history, a chain strategic, operational and transaction industries including Finance, Commerce and Community. Prior to
run by Recipe Unlimited (TSX: RECP), at 26 experience in software, technology, and Telecommunications, Supply Chain and joining the GA team, Khaleed led the
years old. Ali turned both locations into digital media industries. Prior to joining the Digital Marketing. Greg has spent the last 13 Marketing Creative Team at Shopify (TSX:
corporate best practices and advised on GA Team, he served as Chief Executive years of his career building systems and SHOP), where he found his knack for
national media campaigns and franchise Officer of Contobox, an advertising and managing teams in the digital advertising building and leading highly agile cross
restaurant designs. He is a certified Vera marketing technology company, as well industry where he has a wealth of experience functional teams. Khaleed served as VP
Pizza Napoletana (VPN) Pizzaiolo and a and the Chief Financial Officer of Perk working with companies such as Facebook, Creative at Mosaic where he was
Certified Sommelier with the Court of (TSX:PER) and Cyberplex (TSX:CX). Jeff Google, Yahoo and Microsoft to name a few. responsible for building omnichannel
Master Sommeliers. Ali completed a holds a Bachelor of Business Greg holds a Bachelor of Mathematics degree campaigns for clients such as ABINBev
Bachelor of Arts in Political Science at Administration degree from Wilfrid Laurier from the University of Waterloo in Waterloo, (NYSE: BUD), Oracle (NYSE: ORCL), Bacardi,
Concordia University. University and the professional certification Ontario, Canada. and Coca-Cola (NYSE: KO).
of Chartered Professional Accountant.
21BOARD OF DIRECTORS
STRATEGIC ADVISORS
Ted Hastings, CA Ben Colabrese Amber Foucault
Chairman Director Head of Products
Drop
Ted has over 20 years of experience across management, Ben is the Executive Vice President – Finance at The Amber is Head of Products at Drop, a Series B funded
finance, accounting, and board advisor roles. He was most Toronto Blue Jays, which is wholly owned by Rogers consumer rewards platform. Her specialty is turning
recently Chief Executive Officer of RhythmOne (AIM: Communications Inc (NYSE: RCI). divergent thinking into convergent action through
RTHM). execution.
Nicholas Nima Besharat, Nina Angelo
Reichenbach, MBA LLB (Hons.), LLM VP Product Marketing
Director Director Top Hat
Nicholas is a seasoned entrepreneur who currently serves Nima currently serves as Director, Global Investment Nina Bilimoria Angelo is Vice President of Product
as Founder and Chief Executive Officer of Flow Alkaline Banking at Gravitas Securities Inc., a leading independent, Marketing and Strategy at Top Hat, a scale-up that is
Spring Water, a socially responsible water brand. internationally owned and operated wealth management transforming higher education using the power of
and capital markets firm. technology.
22CAPITALIZATION TABLE1
The Whole Pie:
49% Management Team Stake
The company’s directors, officers, employees, consultants, and early investors account for
49% of the issued and outstanding shares of the company.2
SECURITIES TOTAL
Common Shares 22,348,744
Stock Options 1,915,000
Advisory Warrant Units3 464,984
Warrants 13,869,774
Broker Warrant Units4 377,652
Total Common Shares
on a fully-diluted basis 39,397,472
1. All figures are presented as of May 13, 2021, the date of the final non-offering prospectus of the Company. A copy of which can be found on the Company's profile at www.sedar.com
2. Based on a fully diluted common share count of 39,397,472
2. Advisory Warrants: 697,476 Common Shares issuable upon exercise of 464,984 Advisory Warrants and the Warrants underlying such Advisory Warrants
3. Broker Warrants: 566,478 Common Shares issuable upon exercise of 377,652 Broker Warrants and the Warrants underlying such Broker Warrants
23WHY INVEST
THERE’S A NEW WORLD OF FROZEN PIZZA ON THE HORIZON.
GA PIZZA’S WILL GET THERE FIRST WITH:
2
Poised to scale
nationally with the
development of a
master production
facility in Q3
1 3
World’s first pizza Premium freezer-to-table
subscription: product ushers in
a hypergrowth new era of
better frozen pizza,
story that is only aligned with
beginning consumer trendsTHANK YOU
For more information please contact:
invest@gapizza.com
(TSXV: GA) invest.gapizza.comYou can also read
