INTERIORS | SPRING/SUMMER 2021 - Cry Havoc
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INTERIORS | SPRING/SUMMER 2021
IT’D BE NAIVE NOT From life balance to health, safety and mental wellbeing, we’ve
been forced to radically reassess our own values and goals. What
TO MENTION...
do we now see as ‘vitally important’, as opposed to just ‘nice to
have’? (Demonstrated surprisingly by the people who queued for
over 2 hours outside of Primark on June 15th.)
... that many of us have experienced an unplanned change in
mindset of late. The effect? Forcing us to reconsider our needs
around life’s simplicities and turning seemingly basic items and Here at Cry Havoc, we first highlighted a shift in this way of
needs into desired luxuries. thinking (albeit on a smaller scale, unaware of the crisis on the
horizon) back in our last trend report here on A/W 2020. In it,
We’ve all felt the impact of being physically cut off from a world we suggested political uncertainly and climate concerns were fast
of impulse purchasing. Coupled with the instability in employment, becoming a consideration in our home lives and our approach to
it’s certainly made us re-consider our outgoings, whether that’s our sense of self and stability.
groceries, social activities or leisure.
Sources + Image Credit:
trendesignbook.com/blog/decor-trends/discover-interior-design-trends-2021/
maisonvalentina.net/en
connectionsbyfinsa.com/sustainable-furniture-design/?lang=en
webglobalindex.com
indecortrends.com/trends-2021-whats-relevant-in-this-years-interior-design/
dezeen.com/2019/03/14/a-i-aqua-wsgn-colour-2021/
pantone.com/color-intelligence/articles/colors/colors-we-love-colors-that-endure
TREND REPORT | SPRING/SUMMER 2021
Fast forward 6 months and this all couldn’t be more relevant.
Forced to stay inside our homes for months and adapt to a whole
new way of life, we’ve seen a huge trend surge around retail,
entertainment and health and fitness – demonstrating even
further the importance of the spaces we exist within.
As the year that never was hits its mid-point we look
This is bound to be reflected in our interiors throughout 2021 eagerly ahead to next year and question what will
as we continue to look inward, with a growing reliance on the the changes in our recent lifestyles mean for our
comfort of self-sufficiency. interiors in 20/21?
Join us as we explore the predicted trends heading into S/S 21
and what it means for consumers and our homes.
Designers: Cecilie Larssen Lønning and
Eric Amaral Rohter. plotnetprints.com
IMAGE CREDIT:
What: Rather than abundance of material items a single or interiors setting this means we are likely to see more of
small selection of key pieces will be used to transform and us showing our homes, recent projects and statement
enhance our spaces. Think less is more - with one or two pieces online.
capturing pieces bringing us joy and being key to a room
rather than lots of items. There is no rulebook here meaning How: Items with a luxury touch will be popular – think gilded
we will see a more emotive and relaxed approach to what we edges, regal colours and plenty of mirrors. Also handcrafted
purchase. pieces made from quality, re-used or purer materials will be
sought after too. Some of these pieces providing an elegant
Why: Continued uncertainty and some hesitation to spend in touch with slight art deco themes. They both blend and
the current economic environment vs our desire experience contrast with minimalist Scandi styles and classic looks.
joy and feel contentment inside our homes means we are
willing to invest a little more but on products that mean Precious woods, metals and investment pieces of fabrics
more with longevity. We’re also less likely to be swayed by will lead the charge and there’ll be an undeniable following
something online that has lots of likes will take more time to behind velvet - popping up in upholstery in rich tones reflective
consider our purchases. precious stones such as ruby, emerald, citrine and sapphire.
This will see a new appreciation for vintage furniture and
In fact a recent report went as far to say that personal status individual and pre-loved pieces as we learn to appreciate and
and self-image has become much less relevant to consumers blend our interiors with this new mindset.
and with people kept indoors, gives people less scope
to ‘show off’ Source: Globalwebindex) However in an
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1 | LRNCE VASE NO18 2 | MAISON VALENTINA 3 | MAISON VALENTINA INTERIOR PROJECT 4 | PIXEL CABINET – BOCA DO LOBO
TREND REPORT | SPRING/SUMMER 2021
5 | CULT FURNITURE 7 | INTERIOS ADDICT JONES & CO PARKWAY VASE 7 | RUG SOCIETY
What: Pantone’s colour of the year for 2020 was Classic Why: Jane Monnington Boddy, Head of colour at WGSN
Blue, designed to mark the start of a new wave of optimism explains, “When selecting A.I. Aqua, the team looked in particular
(clearly we didn’t know what was coming back then). So, 6 at the arrival of 5G, which is being rolled out to devices this
months on and taking into account that Global colour trends year and is set to be widely available by 2021.”
are carefully chosen to reflect cultural micro trends - what
does this all mean for 2021? “We also looked at the most popular colours that appear on
the Internet, and blue came up as the most prolific. A study
Pantone haven’t yet announced their 2021 colour, but of the Internet’s most heavily trafficked websites showed
whispers from the trend world are suggesting a deeper that there are nearly twice as many shades of blue as
and darker naval blue hue. shades of yellow and red, and three times as much green,”
WGSN’s trend forecasting service is predicting a How: With the ability to be both elegant and contemporary,
continuation of blue, but have also unveiled their own we predict this colour to be popular in any room – with deep
shade - A.I. Aqua. This enticing, electric shade is and rich shades harnessing the flexibility to comfort or
predicted to come to the fore across fashion, tech and energise (depending on the consumer themselves). Use it in
interiors in the next year. deeply immersive and decadent tones to calm your mind or
inject energy into a space with a hit of brighter aqua.
Described as “positive, both sporty and trend-forward”
the calming yet embracing hue reflects two of the world’s We’re also likely to see a surge of lighter and brighter greys,
growing yet contrasting sensations - a need to be shifting away from the heavier and moodier tones of the last
comforted and calmed, and the rise in technology that 12 months. These will bring a cooling sense of modernity for
we’re becoming increasingly reliant upon. elegant spaces as we continue to make the most of our interiors
and seek calmer spaces to exist in.
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TREND REPORT | SPRING/SUMMER 2021
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1 | NAVAL BLUE - TRENDS DESIGN BOOK 2 | INDECORTRENDS.COM 3 | BELIANI.CO.UK
4| AI-AQUA - DEZEEN 5 | VICTORIA PLUM 6 | TRENDDESIGNBOOK
3
Have you noticed
that blue is the
predominant colour
in the digital World?
Jane Monnington Boddy
Head of colour at WGSN
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What: Joy of joys, my kitchen units are now officially on-trend approach to how we perceive, interact with and enjoy our
once again. But this light wood trend won’t apply exclusively spaces. It all expresses itself through a variety of varied woods
to kitchens, but to floors, walls and ceilings too. Forget – the more untreated, the better.
CANOPY BEDS varnished or treated – keep it raw, rustic, tactile and pure. It’s
yet another link back to the rise in natural interior cues that This modern rustic era celebrates a real mix - a ‘have it all’
we’ve seen increasing over the last 12 months. approach of what’s old and new, allowing us to re-love pieces
we might otherwise have seen as past their expiry date.
Why: As indoor plants (real or fake) and wooden furnishings
explode in popularity, it highlights our continuing need to be Take Plykea for instance. Ikea’s own kitchen range champions
closer to nature – searching for a balance against our wooden kitchen solutions for a fraction of the cost – offering a
technology-driven lives. mix of treated, coloured and bare wood. It’s all been incredibly
sought-after for that Scandi feel that’s as customisable as
With the surge of contentment brought about by the your wardrobe.
opportunity to connect with nature more lately – like our daily
walks and garden lockdowns – it’s really no surprise this trend It would seem we want it all, but sustainably and cost
will be relevant going forward into 2021. effectively too.
How: We see it resulting in a greater use of mixed materials,
not too dissimilar to the statement piece scenario – clearly
proving once again that there’s a more emotive and relaxed
8more of it
nature calms
us and we want
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1 | BOMBINATE.COM 2 | REDBUBBLE 3 | CASA KAGGEBODA – ANDRÉNFOGELSTRÖM
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TREND REPORT | SPRING/SUMMER 2021
4 | HARLECH-RAW-OAK WOODPECKER FLOORING | 5 BLAKES LONDON | 6 WORLD MENAGERIEWhat: We’re seeing a shift in the innovative use of plastic and like reused fishing nets, pre-loved clothing and single-use
recycled materials. Up-cycled pieces give reused materials a plastics are on the rise - but in surprising ways. Remember
new lease of life and individuality with awareness and when we thought that couch made completely of denim jeans
consideration about our production output and wastage. was cool? Philippe Starck was certainly one of the leaders in
this type of design - his 2012 broom chair was 100% recycled,
As a result, companies and designers are leaning towards after all.
more eco-friendly options across all levels of home interiors.
The experimentation of materials like bamboo in furnishings Jump forward to today, and some of the newest names in the
has already been prevalent in previous ranges. But now the furniture world are up-cycling, like Pentatonic - a British
directive of “reuse-reduce-recycle” has been paired with a startup. At the London Design Festival, they showcased their
surge in buying individual and locally? We’re seeing the homes and accessories collection, made from smartphones,
beginning of a really exciting shift in behaviour. soft-drink cans, and cigarette butts. Others, like Benjamin
Hubert and his Axyl collection, (created for Allermuir) are using
Why: As our eco-conscience grows ever more aware, brands recycled aluminium, wood, and nylon to make furniture.
are finding a sense of duty in sustainable and ethical
production – we’re likely to see creative re-use of plastic How: Examples like French designer Tristán Titex’s Milo table
across both fashion and furniture. Recently, H&M pledged to - made from recycled offcuts from wooden boards and old
be transparent in where its fashion ranges are made, and furniture – is the kind of re-usability we can easily bring home
furthermore aims to be completely sustainable in its use of and we’re sure to see more of. Sustainable blends in soft
materials by 2030. No small feat – but one many should take furnishings from pre-used materials offer new interesting
note of, as consumer’s heads have been turned by local and finishes and feels, such as Terrazzo’s colourful recycled
smaller production. Materials with low environmental impact single-use plastic.
10Source: trendesignbook
Designers are
unusual materials
dared to create
pieces with new +
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1 | WASTING TIME DAY BED BY PATRICIA URQUIOLA 2 | THE PIPELINE PROJECT 3 | THE LONDON STORAGE BY STUDIO MEIKE HARDE 4 | GLOW
CHAIR BY KIM MARKEL 5 | SOFACOMPANY’S ASTHA CURA SOFA 6 | INDUSTRIAL CRAFT VESSEL 01 BY CHARLOTTE KIDGER 7 | SVARTSKÄR CHAIR
TREND REPORT | SPRING/SUMMER 2021
BY STUDIO HAMPUS PENTTINEN 8 | SOFA COMPANY OCEAN RUGand finally...
What: It wouldn’t be Cry Havoc if we didn’t suggest expressing gratitude for those personal things that we love
something that’s a little disruptive, so here goes - and enjoy is more essential than ever.
do what the hell you want.
How: Simple.
Mix your materials, fuse styles together, pick
those statement pieces for pure standout. Who cares if they You make the rules. As everyone strives for individuality that
clash? Do it your own way is a more carefree approach to suits our own balance, our homes will become far more
home design, styling and your own space. And one I can selfreflective – in stark contrast to those decades gone by.
wholeheartedly get behind. Influences will depend heavily on location, lifestyle and
personal taste, and less on Instagram, magazines,
Why: If the last few months have taught us anything, it’s that TV shows and what trends are dictated to us.
self care, family and finding joy in the smallest of things can
bring us a great deal of happiness. So pair that newer velvet chair with your age-old footrest and
a vintage retro drinks trolley. Accessorise it with some trinkets
Being home so much has made us consider what we do and your grandma gave you and an old cocktail set. As long as
don’t like about our lifestyles, rituals and interiors - focusing us you love it - who cares what anyone else thinks?
to reassess how we exist, work and play within them.
If nothing else, it all makes for an interesting year ahead!
With this new outlook (however long it may last), a more
irreverent trend of ‘just be you’ is thriving. Celebrating and
12throw out the
comparing + have
rule book, stop
some BLOODY fun
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1 | ALEXANDER GIRARD 2 | CHLOEDOMINIK.COM 3 | INDECORTRENDS.COM 4 | MADE.COM
TREND REPORT | SPRING/SUMMER 2021
5 | DESIGN.TUTSPLUS - NATALIYA DOLOTKO 6 | HABITAT 7 | SINDECORTRENDS.COM 8 | DESIGN VINTAGEWant to find out more? David Winkworth | Business Development Manager | david.winkworth@cry-havoc.co.uk
Front colour image credits:
AI-Aqua_dezeen_2364_col_9
trenddesignbook
maisonvalentina.net/.png
Miss-Jones-the statment addict
beliani.co.uk
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