INSIGHT - NAVIGATING THE OPTICAL LANDSCAPE IN 2020 - MAGAZINE 2020 EDITION - CLEARVISION OPTICAL
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InSight MAGAZINE 2020 EDITION
CLEARVISION OPTICAL 20:20 49%
PRACTICE MANAGEMENT
MANAGED SUPPLY
CARE N CHAIN
W E
ONLINE VENDOR
SALES S SELECTION
TECHNOLOGICAL
ADVANCEMENTS
WE MAKE IT EASY
Navigating the Optical Landscape in 2020
TABLE OF CONTENTS IT’S EASIER WITH CLEARVISION
Simplified, scalable business solutions
The ClearVision Way
Letter from the Friedfelds.................................................................................................................................................. 1 We have been anxiously awaiting this year … welcome to 2020, the biggest and best year yet in the
2020 Tool Kit.......................................................................................................................................................................... 2 optical industry. When we think about what 2020 means to us, it feels symbolic of perfect vision,
Our Business Solutions....................................................................................................................................................... 3 clarity, being able to discern what lies in front of you and what the path ahead looks like. In today’s
Brand Portfolio Chart.......................................................................................................................................................... 4 optical world, that path is changing in many ways, and the future of eyecare is entering a new era.
2020 Trend Report.............................................................................................................................................................. 5
At ClearVision Optical, we are walking hand in hand with our family of partners into 2020. We are
Brands committed to listening to your changing needs and the challenges you face. We work hard every
day to provide innovative solutions, to deliver meaningful value, and give best-in-class service in
Technology order to earn your trust and business year after year.
Aspire........................................................................................................................................................................................7
Revo...........................................................................................................................................................................................9 We’re here to help. Always. That’s our commitment to you, and your business. We put our best foot
BluTech.................................................................................................................................................................................... 11 forward each day to create authentic relationships with our eyecare providers and partners, and we
take pride in supporting your business at every turn in the road. We are fun, dynamic, and here to
Licensed help provide clarity for the path ahead. In 2020, and beyond.
Steve Madden....................................................................................................................................................................... 13
BCBGMAXAZRIA................................................................................................................................................................ 15
Izod........................................................................................................................................................................................... 17
Ellen Tracy............................................................................................................................................................................. 19
Jessica McClintock............................................................................................................................................................. 21
Ocean Pacific....................................................................................................................................................................... 23 David Friedfeld
President
Core
CVO Eyewear...................................................................................................................................................................... 25
Kids
Dilli Dalli................................................................................................................................................................................. 27 Peter Friedfeld
Funoogles............................................................................................................................................................................. 29 Executive Vice President
YOU
ARE
HERE
1
QUALITY PRODUCT SOLUTIONS
Specialty Fit Managed Care Solutions Twelve Distinct Brands
Sizing is available in select Several brands within the ClearVision’s extensive range
brands to include petite, XL, ClearVision portfolio provide of eyewear provides you with a
and style n’ fit shapes! solutions for customers with style for every customer.
managed care.
WE MAKE IT EASY
OneSource™ RxExpress™ Service with a Smile
One dedicated sales consultant Your RxExpress concierge Ordering is easy on the CVO
representing 12 unique brands specialist will call when you Catalog App or cvoptical.com.
saves your practice time! want and send what you need. Our friendly team is always
We’ll even ship it for free! here to help.
2020 TOOL KIT
Personalized solutions and tools for your business
At ClearVision, we are rooted in providing
eyecare professionals with personalized service
Our customer service team is always available,
and our new catalog app makes ordering from
VALUE-ADDED PROGRAMS
and creative ways of increasing each practice’s CVO easier than ever. Carefully designed sales
unique profitability goals. We have partnered programs and incentives will allow your practice
with over 12,000 customers domestically, and to streamline ordering, cover marketing costs,
built relationships with eyecare providers in as well as earn rewards and opportunities for
over 40 countries across the globe. rebates all year long.
Co-Op Seasonal Programs/Discounts Branded Exchange Program
Our well-developed programs will deliver value, increase efficiency Utilize the CVO co-op program Additional discount Exchange competitor’s
and grow profitability. We can’t wait to partner with you in 2020. to reduce marketing expenses opportunities are available underperforming inventory
and explore new opportunities just for you! with CVO’s high quality
to grow your business. eyewear for free!
3
BRAND PORTFOLIO CHART
Category
Tortoise Prints
Technology
Textured Materials
Transparent
Colorways
Fashion
Contemporary WHAT’S
TRENDING
Traditional
IN 2020
Basic
Youth Nude Color Palettes
Crystal
Kids
Rose Gold
Female Eyewear
& Silver Mirror
Male Eyewear
$30 $45 $60 $75 $90 $105 $120
Wholesale Price Points
5
To maintain the brand’s diverse colorways and textural elements, several
models in this year’s collection showcase contrasting colors on end pieces,
and include pops of color with foil appliques on frame fronts and temples
The 2020 Aspire optical collection builds on the brand’s
identity of thin and lightweight eyewear for users who
demand a “barely-there feel” to their frame
For the first time ever,
the brand will release beta
titanium in several models.
This unique material delivers
a thin and lightweight look
with strengthening properties,
providing for unsurpassed
durability
THIN AND
LIGHT
Incorporating the latest in technology, advanced We have spent years developing the materials
materials and fashion, Aspire Eyewear is a necessary for Aspire’s unique lightweight
stylish, colorful and functional collection for men properties, all the while ensuring that style was
and women. Giving wearers a “barely there” feel never sacrificed at any point in the process. The
while maintaining a high level of quality and style, results speak for themselves: a diverse collection
Aspire’s innovative production techniques highlighted in 2020 capture the
Aspire Eyewear is perfect for those who crave for a diverse consumer. We all contain multitudes trending double-bridge look in a full metal frame, as well as the fusion of
flexibility yet demand durability in their glasses. and Aspire Eyewear perfectly reflects that.
wire pieces with welding techniques to create modern metal masterpieces
7
REVO LIGHT MANAGEMENT SYSTEM™
AUTHENTIC REVO
OLEOPHOBIC COATING
Repels oil and fingerprints
REVO SUN LENS
High-tech base lens
REVO BACK-SURFACE
PROTECTION COATING
Reduces intrusive back
surface reflections
AUTHENTIC REVO
HYDROPHOBIC COATING
Repels water and sweat
EXCLUSIVE REVO
MIRROR COATINGS
3-6 layers based on
NASA lens technology
POLARIZED FILM
Helps diminish glare
and reduces eyestrain
Blue Water Graphite Champagne
BEST LENS Green Water Terra
ON EARTH
The Revo story begins in 1985 with one man, With this revolutionary finding, the Revo Light
optical engineer and avid skier Dr. Mitch Ruda, Management System™ was born. Each Revo
and one unique idea: adapt space-based lens has multiple coatings for the highest level
technology to create high performance eyewear. of protection and the sharpest possible vision in
And it worked. The same coatings NASA used to any light condition.
protect satellite porthole windows from space
radiation also protect the eye from harmful Revo celebrates its 35 year anniversary in 2020
radiation. and still has the best lens on Earth.
3
9
BluTech lenses offer the strongest blue light The suns collection is polarized and available
protection currently available on the market, in two lens colors that allow wearers to
filtering 24% more blue light from digital easily view digital devices outdoors
devices and the sun in the 459-484nm range,
when compared to other brands
Three levels of protection are offered in
optical eyewear (Classic, Utlra and Max)
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Inspired by glamorous footwear and handbags,
modern and edgy metals in a mixture of
shapes and silhouettes are trending this year
FOREFRONT The clean and timeless look
OF FASHION of clear and translucent
eyewear remains
Inspired by rock and roll and his New York roots, and new fashion trends at price points that are minimalistic in nature
Steve Madden’s vision to provide on-trend
women and men with an outlet to express their
affordable for today’s consumer. Designed to
appeal to millennials, the eyewear is trendy,
yet fresh in appearance
individuality is innovative, daring, and inspiring. edgy, and fashion forward yet remains playful. throughout the 2020 Steve Paying homage to Steve Madden’s most iconic
The design approach for the eyewear collection
mirrors the Steve Madden brand aesthetic and
The multi-faceted collection offers eyewear and
sunwear for men, women, and children.
Madden collection and best-selling styles, this year’s collection
delivers the best of eyewear fashion design features refreshed interpretations of the brand’s
classic colorways and evergreen designs
13
2020 OPTICAL & SUN
BON CHIC, BON GENRE COLLECTIONS
Founded in 1989, BCBGMAXAZRiA
wAs nAMed FoR the populAR FRenCh eXpRession “Bon ChiC, Bon GenRe” – MeAnt to Convey the ideA thAt A Good Attitude
- THIN, LIGHTWEIGHT AND EFFORTLESS
is the BAsis oF Good style. ouR eyeweAR ColleCtion is desiGned to poRtRAy the eFFoRtless sophistiCAtion And undeniABle
- REFINED SHAPES AND SILHOUETTES
AlluRe oF A woMAn who lives By heR own Rules. shApes ARe deCoRAted with A tRue FoCus on nAtuRAl teXtuRes And - NUDES, TAUPE AND TRANSPARENT COLORWAYS
CRAFtsMAnship thAt ACCentuAte the style oF the ConFident, poised, And pRoFessionAl BCBGMAXAZRiA woMAn. join us - REFINED METAL AND LUXURIOUS LACE TEXTURES
in 2020 As we CeleBRAte the unveilinG oF BCBG’s new iCon thRouGhout the yeAR. Both the optiCAl And sun ColleCtions - HINTS OF SPARKLE SHOWCASING GLAMOUR IN AN
will pResent this FResh And iConiC loGo thRouGh sophistiCAted And BeAutiFul AdAptAtions. ELEGANT, ELEVATED WAY
15
With preppy touches like custom embossing
and appliques from IZOD’s classic pique
shirts, this year’s styles are driven by
unique, tailored details
Incorporating Ultem® into this
year’s eyewear brings material
strength and amplified
performance designed for
the modern man
Reflecting on the brand’s
American culture, the 2020
IZOD eyewear collection
AMERICAN was inspired by meticulous
craftsmanship and is
ATTITUDE appreciated with vintage
shapes and styles this year
With fun, colorful, and confident designs, IZOD hints of color for a clean, classic aesthetic, our
offers fresh American designs with a clean, assortment offers style for everyone. For guys
youthful aesthetic, innovative performance who spend their free time on the field or court,
features, and a signature weekend state of mind. IZOD has active styles that are flexible, durable,
Whether you’re headed out of town or on your and comfortable.
way to work, IZOD has the eyewear to match.
From timeless, retro looks to solid styles with
17tates and
Ultra thin ace
ay for
metals lend w
odern and
lightweight, m
lhouettes
minimalistic si
Rich red, wine, and burgundy
colors inspired this year’s optical
assortment and can be seen on
many notable influencers
EVERYDAY
GLAMOUR Musing off of
sophisticate d h e r
the brand’s
ita g e
d
,
e
t
s
he 2020
delicate
e c t io n e x u
Founded in 1949, Ellen Tracy originated as a balance between youthful attitude and grown up
optical coll t e m ple designs
blouse manufacturer and has significantly grown glamour, and the Ellen Tracy optical collection
o ss m a n y
into a leading designer of quality apparel for gives her what she needs to get it right. Rooted detailing acr
professional women. Today, Ellen Tracy has over in the brand’s iconic American heritage, Ellen
20 licensed categories including hosiery, belts, Tracy eyewear offers superior workmanship,
eyewear, coats and dresses, to name a few. classic shapes and exquisite fitting details.
The Ellen Tracy woman strives for the perfect
19Textured effects are evergreen in the Jessica
McClintock brand aesthetic, with this year’s
optical interpretations modeled from precise
subtlety and striking, exquisite colors
Handcrafted for a
one-of-a-kind look,
sophisticated gemstones
can be seen throughout
the collection to add
dimensionality and glamour
Exceptionally precise
cutouts mirroring
delicate lace and
other ornate
detailing is present Drawing inspiration from the Jessica McClintock fashion
in this year’s optical jewelry line, the 2020 eyewear collection includes
ROMANCE assortment within
temple and end pieces
geometric detailing with hints of sparkle and opulence
PERSONIFIED
One of the nation’s most recognizable brands optical collection stays true to the brand’s roots
for women, the Jessica McClintock brand is and loyal following by showcasing romantic
renowned for its romantically inspired dresses styling, filigreed details and intricate patterns.
and accessories. Selling apparel, accessories, and For today’s contemporary woman, classic
fragrances for women and girls, the enhanced silhouettes in rich horn, color laminates, and
lifestyle brand also offers home furnishings, bath transparent materials bring a youthful spirit to
products and eyewear. The Jessica McClintock the collection.
21Clear and translucent materials are
trending this year and fully embrace the
clean and easy feel of a perfect beach day
Watching a surfboard elegantly cut across a rolling wave
inspired our design team to craft silhouettes with smooth
curves and shapes for the brand this year
Moved by the stunning
colors of an ocean
sunset, the 2020 Op
collection incorporates
ombre colorways in
several styles
SUN’S UP,
SURF’S UP
Our first wave began in 1972 in Southern California of Southern California’s surf and skate culture
when Jim Jenks brought the surf lifestyle to the and remains relentlessly dedicated to the new
graphic tee. This ignited a passion for more generation searching for inspiration through life
casual yet unique styles, and a global brand was on their board. The latest wave is the Op eyewear Wearable at the office or skateboarding down
born. Many waves later, Ocean Pacific offers laid collection, offering a rad selection of popular
back pieces that reflect its authentic heritage. shapes and styles in plastic and metal frames for Sunset Boulevard, the thin and light materials
It is an optimistic echo of the sand and streets adults, teens and kids. utilized in this year’s frames transcend all settings
23ClearVision was built by family, for family.
It’s the diversity in our family that inspires
us to create eyewear that fits different
lifestyles and style preferences Meet Aunt Nicole – She’s the most stylish person at
every family party and appreciates the CVO Next
collection which is comprised of modern silhouettes,
trending colors and runway-inspired detailing
Meet Grandpa William –
The heart and core of our
MODERN family who appreciates
the CVO Classic collection
HERITAGE with familiar shapes and
evergreen colors
Meet Cousin Chris – We still don’t really
CVO Eyewear is a fresh approach to ClearVision CVO Classic: Best-selling, signature styles for understand what he does for a living at his tech
Optical’s best-selling house collections. Featuring men and women startup, but when he’s in front of the computer
a broad assortment of styles, reliable quality,
and an accessible price point, CVO Eyewear is
CVO Next: Eyewear for millennial men and he’s wearing frames from the CVO Tech collection
women who want designer inspired looks
a reimagined collection built on a seventy year
CVO Tech: Men’s eyewear with unique features,
which captures the latest technological innovations
brand heritage. Within the brand, three style
assortments offer something for every patient. technology, and premium materials in eyewear for a smart look
25Meet Metals – Coming in 2020 the
Dilli Dalli collection will feature
metal frame fronts with Soft
Touch temples and adjustable nose
pads for added comfort
CRAFTED
WITH LOVE
Created to meet the needs of parents and mimic a spring hinge yet provide bendability for
their little ones, the Dilli Dalli pediatric eyewear children as they move throughout their day. An Flexible Materials – Innovative
collection offers unsurpassed durability, comfort, industry-leading deeper V groove, coupled with
and adorable style. Our proprietary IntelliFlex™ face form and end piece construction, eliminates designs and premium materials Soft and Safe – Optional straps and ear locks
Soft Touch material provides flexibility, strength, the possibility of lens pop outs no matter how twist and flex with movement help ensure a soft, snug and safe fit
and high performance with a comfortable feel. tough children are on their glasses.
Our unique multi-action, flexible temple designs from our active little ones
27Funoogles come in three
distinct shapes and three sizes
for children ages 5-11
Full frame, brow, and
optional sunglass clips
give kids multiple style
options with a
few quick snaps
FRAME YOUR
WORLD Vibrantly colored,
interchangeable
Meet Funoogles. A fun and customizable Swap the color, change the look of the frame temples can be
children’s eyewear brand designed to let with a shape clip, switch the temples, or even add
children express their individuality while giving an optional sunglass clip. With endless options,
swapped out to match
parents an affordable way to keep their kids in and a few quick snaps, children can have a pair a child’s outfit, mood,
style. Funoogles frames are made from flexible, of glasses that match their style and mood every
resilient materials, and give kids the ability to day of the week!
or even favorite
change up almost every part of their glasses! sports team
29CONNECT WITH US! cvoptical.com • 800.645.3733
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