Innovation in life sciences for start-ups and companies - Why Geneva

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Innovation in life sciences for start-ups and companies - Why Geneva
Why Geneva is your best choice in Europe

  Innovation in life sciences
for start-ups and companies
                             www.whygeneva.ch
                   Geneva-based life sciences
                   companies explain what
                   makes this ecosystem special

                   Alcon
                   Covance
                   Eli Lilly
                   Genomic Health
                   Incyte
                   Laboratoires Bailleul
                   Linkage Biosciences
                   Menicon
                   Otsuka
                   Santen
                   Tasly
                   Vifor
Innovation in life sciences for start-ups and companies - Why Geneva
Contents                                                                       Commitment to
    Strong to stronger: how a life
                                                                                   Geneva supports life
    sciences ecosystem grows                                                   2
                                                                                   When a vaccine is found for Ebola, the “most
    Geneva’s commitment to life
    sciences companies                                                         3   severe acute public health emergency seen in
                                                                                   modern times”*, it will be in part thanks to the
    Campus Biotech:                                                                Geneva University Hospitals (HUG) where
    Innovation, collaboration, translation                                     4
                                                                                   clinical trials of the current best vaccine candi-
    Covance: Focusing on innovation6                                              date are now underway. That this important work
                                                                                   is happening in Geneva underlines two things
    Eli Lilly’s philosophy of exchange8                                           special about our canton: the region’s expertise
    Alcon at the “center of                                                        in life sciences and Geneva’s place at the center
    healthcare innovation”10                                                      of international governance. For, if the HUG is
                                                                                   here with all its scientific rigour and expertise,
    Vifor: Finding everything it needs                                        12   so is the World Health Organization, the
    Specialized service companies help                                             International Red Cross, Doctors without
    Laboratoires Bailleul grow                                                13   Borders, the Global Fund, DNDi, FIND, MMV
                                                                                   and the many other international organizations
    The world center of private /
    public cooperaton in health                                               14   and NGOs committed to public health who call
                                                                                   Geneva home.
    Otsuka: “A strategic location
    for our TB programme”                                                     15
                                                                                   The new Campus Biotech puts Geneva at the
    Eclosion helps take ideas to market                                       16   heart of “Health Valley”, a dynamic ecosystem
                                                                                   of pharmaceutical, medtech and biotech compa-
    EspeRare’s new model
    for “orphan diseases”                                                     16   nies, start-ups and research institutes in Western

    FONGIT and Geneva attract start-ups                                       17
    New in Town: Coming from
    all over the world                                                        18   The power of
    “A natural step in Incyte’s evolution”                                    18   Geneva’s life sciences
    Genomic Health finds partners locally                                     19
                                                                                   Over the past decade, a remarkable life sciences
    Why the Japanese pharma Santen                                                 ecosystem has grown up around Geneva. It
    chose Geneva                                                              20
                                                                                   started with the University of Geneva’s long-res­
    Menicon “joins its brand to Geneva’s”                                     21   pected expertise in biological science and the
                                                                                   Geneva University Hospitals’ research. It grew
    Tamaggo : From “Death Valley”
    to “Health Valley”                                                        22   through initiatives of the cantonal, regional and
                                                                                   federal governments to support innovation and
    California’s Linkage Biosciences finds                                         ensure a friendly business climate. And, like an
    a unique talent pool                                                      23
                                                                                   ecosystem in nature, this one has grown organ-
    China’s Tasly opens European HQ                                           24   ically: strong companies and world-class experts
                                                                                   attracting their peers, helping new companies
    “Convenient gathering place” for EASL                                     25
                                                                                   and research to develop.
    Bringing the world to Geneva                                              26
                                                                                   Today, this “Health Valley”, is the most diversified
                                                                                   life sciences ecosystem on the European conti-
                                                                                   nent. It includes over 750 companies and some
    Impressum                                                                      20 universities, graduate institutes and research
    Publication: Why Geneva • 2015 edition                                         hospitals. It has a proactive organization,
    Editor: Geneva Economic Development Office • Rue de l’Hôtel-de-Ville 11
    P.O. Box 3216 • CH 1211 Geneva 3, Switzerland
                                                                                   BioAlps, facilitating exchange between poten-
    Phone: + 41 22 388 34 34 • Email: promotion@etat.ge.ch                         tial partners and investors, and incubators,
    Photos: Photos used in this edition are mostly provided
    by the companies and organizations featured.                                   Fongit and Eclosion, preparing new companies
                                                                                   for the market. Now into this dynamic mix comes

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Innovation in life sciences for start-ups and companies - Why Geneva
innovation
science companies
 Switzerland. This ecosystem continues to grow and
 internationalize. In the last few months, the Chinese
 company Tasly, the US company Incyte, the Japa-
 nese companies Santen and Menicon, the Cana-
 dian company KRIM Biopharma, among others,
 have joined firms long here like Eli Lilly and Covance.
 We welcome them all to Geneva, one of the most
 international cities in the world.

 My job as Minister is to ensure that all companies
 based here benefit from Geneva’s assets and                                  Mr. Pierre Maudet
 exceptional business conditions. This means keep-                            Minister of Security and Economy
 ing Geneva’s academic preparation strong and                                 Republic and State of Geneva
 building bridges between research and industry and
 between incubators and investors. It also means
 having an open mind and an open door.

 Ebola is not the only challenge we will face in the        innovation and to fostering the unique synergies avail-
 coming years. Nor will a safe vaccine for it be the only   able in the healthcare industry in Geneva.
 wonder to emerge from our laboratories. Life sciences
 are important to people everywhere. As Minister of
 Security and Economy, I am committed to supporting         * WHO Director-General Margaret Chan, October 2014

attraction
 ecosystem grows on its strengths
 Campus Biotech, with a new model to stimulate              available,” says Elie Anselin of Laboratoires
 innovation and knowledge transfer in neuroscience          Bailleul. “Even if you don’t know the right person,
 and bioengineering.                                        someone here will.” Significant “locals” include the
                                                            International Federation of Pharmaceutical Manu-
 As Director Benoît Dubuis makes clear in the               facturers & Associations (IFPMA), representing
 following article, Campus Biotech will focus on            the research-based pharmaceutical industry, includ-
 collaboration. Between scientists working in the           ing the biotechnology and vaccine sectors. And a
 same field, but also those in apparently unrelated         number of specialized service companies have also
 ones. Between companies large and small. Between           concentrated in the region to meet business chal-
 academia and business. Where today can one draw            lenges. “Geneva has many consultant companies
 the line between developments in bioinformatics,           specialized in pharmaceutics, so you have access
 biotech, neuroscience, medtech, neuro-engineering          to regulatory affairs, legal or quality-compliance
 and pharmaceuticals? Campus Biotech has been               expertise, and biotech consultants providing services
 set up to promote exchange across all of these             like data-mining and knowledge-management,” says
 disciplines.                                               Vifor Pharma’s Frédéric Zwahlen. “We find people
                                                            here we can’t find in other places.”
 The word “neighborhood” is important. For, in spite
 of its global reputation, Geneva is a small place          Innovation, collaboration, service, expertise. Geneva’s
 where access to people is easy and relatively infor-       life sciences ecosystem has entered into a new era
 mal. Geneva’s multicultural atmosphere, high level         of growth.
 of education and diverse range of talent are a power-
 ful combination. “Geneva makes the rest of the world

                                                                                                                      3
Innovation in life sciences for start-ups and companies - Why Geneva
Under
    one dome
    Campus Biotech opens
    its doors

                                                             Benoît Dubuis
                                                             Campus Biotech Director

    Individually, each of the research institutes inside     The architecture also takes into account the human
    Geneva’s new Campus Biotech is remarkable.               element of science and business: conference
    Together, they exemplify Aristotle’s famous defini-      rooms, a restaurant, a cafeteria, indoor and outdoor
    tion of synergy: the whole is greater than the sum       picnic areas and a café promote both formal discus-
    of its parts.                                            sion and chance meetings.

    Born thanks to the shared vision of two entrepre-        Campus Biotech’s platforms for sharing technology
    neurs – Ernesto Bertarelli and Hansjoerg Wyss –          are another asset as they provide not only cutting
    and two main research institutions – the University      edge resources but also opportunity for exchange.
    of Geneva and the EPFL –, Campus Biotech is              In addition to traditional office and lab space, scien-
    promoting interaction between research, develop-         tists have access to shared facilities with such
    ment and companies. This new model for collabo-          equipment as MRI scanners and medical imaging
    ration between academic, industrial and clinical         platforms. “We offer open, shared platforms and
    partners, is already earning Campus Biotech the          high-level resources for all. This configuration
    reputation as the “CERN of neuroscience”.                enables a range of specialists to be in contact with
                                                             one another,” says Benoît Dubuis.
    “We are building on three core values,” explains
    Campus Biotech Director, Benoît Dubuis. “Inno-
    vation, collaboration, translation. First, find new
    ways of doing things for the benefit of patient and
    population. Second, don’t duplicate efforts but capi-
    talize on existing knowledge, promote synergies,
    secure impact. And, third, promote the translation
    of innovation into products and solutions with an
    entrepreneurial spirit to integrate industry, start-up
    and companies.”

          “The CERN of neuroscience”

    Designed for inter-connectivity, Campus Biotech’s
    opportunity of having everything under one dome
    minimizes psychological and physical barriers.
    Thanks to bridges throughout the complex, a neuro-
    scientist, for example, has easy access not only to
    the high-end equipment he/she needs, but also to
    colleagues working on complementary research
    groups, even in different fields.

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Innovation in life sciences for start-ups and companies - Why Geneva
* UNIGE – University of Geneva
Six-hundred people are already working at the                 ** EPFL – Swiss Federal Institute of Technology in Lausanne
40,000 m2 site and up to 1200 are expected to be         *** HESSO – University of Applied Sciences Western Switzerland
                                                                                  ****HUG – Geneva University Hospitals
there within two to three years. An extension is
already being considered. The main building –
designed for the global headquarters of Serono, the
catalyst for development of the biotech ecosystem
in the region – was itself built among the redbrick
buildings of the 19th century engineering company
Sécheron, one of the jewels of Swiss industry.

This historical mix of biotech and engineering is
symbolic because present medicines go either the
pharmaceutical way or the medtech way. For exam-
ple, Parkinson’s disease can be managed with
drugs and/or deep brain stimulation. New opportu-
nities arise from bringing these two approaches
together. The Lake Geneva Region has a long tradi-
tion of research in neuroscience and life sciences.
But it also has a second tradition – precise watch-
making – which has led to expertise in microengi-
neering and medtech.

Campus Biotech intends its collaboration to extend
far beyond the site itself. Benoît Dubuis, who is also
President of BioAlps and Inartis, is active in bring-
ing together engineers, scientists, doctors and
entrepreneurs, promoting collaboration between
industry, research centers, hospitals, and building
links with the WHO, UN, PPP and other international
organizations based in Geneva.

                          www.campusbiotech.ch

                                                         Exciting convergence at Campus Biotech

                                                         Ecosystem for translational neurotechnology
                                                         based on neurosciences development and syner-
                                                         gies between:
                                                         • Interfaculty Center for Affective Sciences
                                                           (UNIGE)*
                                                         • Interfaculty Center for neurosciences (UNIGE)
                                                         • Center for Neuroprosthetics (EPFL)**
                                                         • Hepia Bio-Engineering (HESSO)***
                                                         • Human Brain Project (EPFL)
                                                         • Wyss Center for Bio- and Neuro-engineering

                                                         Multidisciplinary center for the development of
                                                         digital medicine and global health capitalising on
                                                         smart data
                                                         • eHealth and Telemedicine (UNIGE/HUG****)
                                                         • Science of Medical Information (UNIGE/HUG)
                                                         • Global Health Institute (UNIGE)
                                                         • Swiss Institute of Bioinformatics - SIB

                                                         Biotech Innovation Square for start-ups and
                                                         companies.

                                                                                                                            5
Innovation in life sciences for start-ups and companies - Why Geneva
Strategy of
    innovation
    Covance’s new focus
    on automation and Big
    Data

    LabCorp recently completed its acquisition of              gration of services. Our facility in Geneva provides
    Covance, the largest life sciences employer in             18% of revenue of Covance: our breakdown world-
    Geneva. Dr. Jean-Marc Leroux, Vice President               wide is one-third of activity coming from labs around
    Global Innovation/Business Development for                 the globe; one-third from clinical activity; one-third
    R&D Labs and General Manager CCLS Europe,                  from early development work. As part of LabCorp,
    explains what the merger implies for Covance and           we will be able to combine data from the real world
    for the larger life sciences community in Geneva.          to source enrollment for our clinical trials.

          “People are drawn to Geneva                          How does this change Covance’s strategy?
           but there is also a lot of lab                      Our company has two arms: first, totally dedicated
           talent native to the region”                        clinical trials and, second, a dynamic clinical lab
                                                               with a unique high-tech platform. Our new innova-
    How does being part of LabCorp affect your                 tion division is working on new services or ways to
    operations in Geneva?                                      provide the same service more efficiently and at
    The main outcome is that all of LabCorp’s clinical         less cost. Big Data is one avenue we will follow.
    trial operations have moved to Covance for full inte-      Focusing on innovation definitely changes mindset,
                                                               trains people to think and changes the culture of a
                                                               company.

    Covance + LabCorp: Two industry leaders,                           “Our innovation team is
    together                                                         scouting out new business
    • LabCorp: laboratory network and logistics infra-             areas, contacting start-ups and
      structure serving 220,000 physician offices,                        supporting them”
      hospitals, managed care organizations, and
      biotechnology and pharmaceutical companies;              Covance recently upgraded capacity and auto-
      examines over 10 million cytology and two million        mation at its Geneva site. What kind of infra-
      surgical pathology samples annually.                     structure was added?
    • Covance: market leader in central laboratory,            We’ve invested tens of millions of dollars to create
      bio­analysis and toxicology services; leading            a fully automated lab that provides the highest effi-
      provider of clinical trial solutions and drug devel-     ciency and traceability and a shorter turn-around
      opment solutions. Holds 44% of the global market         time. Our location near the airport is one of our main
      in clinical tests; tests over a third of molecules for   advantages: kits arrive and are sorted by robots
      new medicines.                                           and dispatched automatically. At Covance, anything
    • Together: comprehensive clinical laboratory              that can be automated is on the same floor. You
      services plus end-to-end support solutions for           know the lab-on-a-chip concept, using minimum
      clients; longitudinal data for over 70 million           quantities of blood? Using the same analogy, we
      patients, offering speed and access in recruiting        have put a chip-on-the-lab. Combined with
      for clinical trials.                                     LabCorp’s data, this technology gives us a stronger

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Innovation in life sciences for start-ups and companies - Why Geneva
of lab talent native to the region. Our new services
                                                          will require new skills, new talents, and our innova-
                                                          tion team is scouting out new business areas,
                                                          contacting start-ups and supporting them.

                                                          What do you see as the Lake Geneva region’s
                                                          strengths as a life sciences/pharma cluster?
                                                          What is great here is that you have the University
                                                          of Geneva, the new Biotech Campus, EPFL, start-
                                                          ups, the Economic Development Office, the
                                                          research hospitals, and new companies with new
                                                          people coming in all the time. I am on the advisory
                                                          board of Eclosion, I give lectures to doctors at the
                                                          University Hospital (HUG) for their clinical trials
                                                          module, and we are now finalizing some projects
                                                          with EPFL around our activities. When you get engi-
                                                          neers to sit down with doctors and biologists, you
                                                          can find a lot of ways to improve. For example, why
                                                          continue to take blood the way we do now? The
position in Europe to enroll the right patients for the   nurse draws off several test tubes; it has to be
right trials.                                             frozen, sent by special couriers. Maybe another kind
                                                          of support could use only 2-3 drops of blood and
How does having a base in Geneva fit into                 could be mailed in an envelope making all the
Covance’s strategy?                                       process less cumbersome for the patient.
Everything you need to do business is here. Geneva
is in the middle of Europe, has unique stability, and     What could be done to improve the cluster?
you can have an easy relationship with government         Everyone is trying to do everything all by himself
authorities who offer their support.                      so there is overlap. What is missing is the right
                                                          space where people will want to sit down together.
Covance was awarded the 2014 Geneva                       Maybe it is a design problem: maybe we just need
Economic Prize. It is the biggest life sciences           to create the right space.
employer in Geneva, with over 600 employees.
Do you find the people you need locally?                                                 www.covance.com
People are drawn to Geneva but there is also a lot

                                                                                                                  7
Innovation in life sciences for start-ups and companies - Why Geneva
Eli Lilly’s
    patient-centered
    organization

                                                                Susan Betito Vandewalle
                                                                General Manager of Eli Lilly Switzerland

    When Susan Betito Vandewalle became General                 In its almost 140 years, Eli Lilly has pioneered break-
    Manager of Eli Lilly Switzerland in 2013, one of            through treatments for some of humanity’s most
    her first moves was to improve team dynamics.               difficult diseases, a commitment that continues in
    Instead of having staff closed off in individual offices,   the company’s support of public-private partner-
    Vandewalle wanted an open office space organized            ships. These partnerships – pharmaceutical compa-
    into teams around patients’ needs. “The new orga­           nies working with global health organizations -- bring
    nization focuses on the patient and healthcare              innovative scientific research together with real-
    professionals, and emphasizes business ownership            world experience of healthcare in developing
    and accountability for all our staff,” she explains.        nations for the best, practical results. “It is now
    “Each unit now includes someone from medical,               possible to combine all the best attributes to deliver
    market access and marketing for a better exchange           true value,” says Susan Betito Vandewalle. And
    of information and ideas.”                                  having such a concentration of relevant organiza-
                                                                tions in Geneva, she adds, is a unique
    This same philosophy of exchange pushes the                 advantage.
    company to look outside at what the larger commu-
    nity in the Lake Geneva Region is doing to meet                       “Being here is a fantastic
    public health needs. “Geneva is where global health                   opportunity from multiple
    policy is debated and created,” Ms. Betito Vande-                          perspectives”
    walle says. “Being here is a fantastic opportunity
    from multiple perspectives: hiring and interacting          An additional asset she finds in the Lake Geneva
    with world-class talent, running clinical trials, launch-   Region is the local industrial and R&D base. “Most
    ing innovative medicines and shaping global health          recently, we have been in touch with Campus
    policy.”                                                    Biotech, a highly interesting concept almost unique

        Part of the community                                   On meeting “unmet needs”
        Eli Lilly, present in Switzerland since 1925,           • In operation since 1876, Eli Lilly has
        was among the first global companies to                   pioneered medical breakthroughs such as
        establish a base in the country.                          human insulin, the polio vaccine, as well
        The company has two entities here: Eli Lilly              medicines that treat psychiatric illness.
        (Suisse), ranked 16th among pharmaceutical              • Seven molecules currently in Phase III for
        companies in Switzerland (August 2013), and               diabetes, oncology, neurodegeneration,
        Eli Lilly Export S.A.                                     immunology and cardiovascular disease.
                                                                • In Switzerland, the company employs about
                                                                  150 professionals serving the Swiss medical
                                                                  and patient communities.

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Innovation in life sciences for start-ups and companies - Why Geneva
in its implementation,” she says. Switzerland’s
excellence in clinical research is another plus: “We
have been collaborating with the University Hospital
of Geneva on clinical research and medical educa-
tion in therapeutic areas such as immunology,
neuroscience, cardiovascular diseases and oncol-
ogy, and with SAKK, the Swiss Group for Clinical
Cancer Research.” Eli Lilly also engages with physi-
cians associations and local patient groups: since
2013, the company is collaborating with a
multi-stakeholder ‘Stop the fractures’ campaign
across Switzerland to inform the broad community
about the burden of fractures caused by
osteoporosis

    “Geneva is where global health
    policy is debated and created”

As a dedicated local company, Eli Lilly Switzerland
is determined that the country’s innovation and
science remain at this high level. The company is
active in groups and think tanks working to further
clinical research and to improve the country’s regu-
latory framework. “It is key that Switzerland main-
tains and develops its unique positioning and
competitiveness relative to other worldclass
research centers,” says Susan Betito Vandewalle.

                                      www.lilly.ch

                                                       The Lilly Multi-Drug Resistant
                                                       Tuberculosis Partnership:
                                                       • Located within Lilly’s unit for global health
                                                         programs in Geneva;
                                                       • 22 partners in 80 countries;
                                                       • US$120 million in cash, medicine and
                                                         technology;
                                                       • Another US$15 million for Lilly TB Drug
                                                         Discovery Initiative.

                                                       The Lilly Non-Communicable Diseases
                                                       Partnership:
                                                       • Diabetes, cancer and heart disease account
                                                         for 63% of global deaths and nearly 80% of
                                                         deaths in low- to middle-income countries.
                                                       • But spending on NCDs in developing coun-
                                                         tries is less than 3% of global health aid.
                                                       • Lilly launched $30 million program to treat
                                                         NCDs in the developing world.

                                                                                                         9
Innovation in life sciences for start-ups and companies - Why Geneva
Alcon, a global
     leader in eye care,
     based in Geneva

                                                              Riad Sherif, M.D.
                                                              President Alcon
                                                              EMEA

     Alcon, the global leader in eye-care and a division      The Geneva office has a concentration of senior
     of the Swiss healthcare company Novartis, has had        staff members. What areas of decisions are
     a base in Geneva since 2008. Why Geneva asked            made here?
     Riad Sherif, President EMEA about Alcon’s current        Geneva is the hub for Alcon’s EMEA operations,
     R&D and commercial goals and its reasons for             serving more than 30 affiliates across 80 markets.
     operating from Geneva.                                   So, all major strategic decisions that shape the
                                                                     region’s business are taken here in alignment
     The Alcon-Google “smart lens”                                           with our global business and commer-
     could be a game changer                                                      cial strategies.
     for the contact lens
     industry as well as                                                                 How does having a base
     healthcare monitor-                                                                    in Geneva fit into
     ing. Where else is                                                                      Alcon’s global and
     Alcon       focusing                                                                     EMEA strategy?
     R&D?                                                                                     Let’s look, first, at Swit-
     Alcon and Google                                                                         zerland and, then,
     have a deep and                                                                          Geneva. Switzerland is
     common passion for                                                                      the headquarters of our
     innovation, and the                                                                    mother company, Novar-
     smart lens represents                                                               tis. It provides excellent
     Alcon’s commitment to                                                            infrastructure and talent pool,
     advancing eye care through                                                    a high quality of life and educa-
     science- and technology-based                                            tion, and is known for its political
     innovation: Alcon is spending about USD                         stability and coherent long-term economic
     1 billion (highest private investment in ophthalmol-     vision – major considerations in uncertain times. As
     ogy) per year in R&D across its three businesses         for Geneva, this city has worked hard to become a
     – Ophthalmic Pharmaceuticals, Surgical and Vision        centre for healthcare innovation and offers a good
     Care. In Surgical, we continue to develop new            ecosystem, with academia and medical centers,
     intraocular lenses and high-technology equipment         and several medtech companies. In terms of busi-
     to help doctors restore vision for patients with cata-   ness, Geneva has an intrinsic understanding of the
     ract. In Pharma, Alcon offers the most extensive         needs of an organization like Alcon. Finally, there
     portfolio to treat glaucoma with medicines that can      are other, non-operational benefits including the fact
     improve treatment compliance for this chronic eye        that many international institutions are based here
     disease that eventually leads to blindness. I would      and Geneva has a well-connected, international
     also like to highlight our R&D efforts in retinal        airport.
     disease where we are currently developing a new
     treatment       for   wet     age-related    macular
     degeneration.

10
Giving back

                                                                                  Irina Ferluga
                                                                                  Head of Communications &
Google smart lens                                                                 Conferences at Alcon EMEA

How does a “perspective from Geneva” affect               As a major contributor to philanthropic medical
your decision-making?                                     missions such as Mercy Ships and ORBIS,
The international institutions, like the WHO, shape       Alcon makes the most of Geneva’s concentra-
our business environment on a number of levels            tion of international organizations says Irina
and our interactions with these bodies provide stra-      Ferluga, Head of Communications & Confer-
tegic insights that resonate throughout the Alcon         ences at Alcon EMEA.
organization globally. Being in Geneva also allows
our staff the opportunity to network with people with     “Geneva is a strategic center for philanthropic
unique insights into global healthcare.                   work, with a rich network of NGOs and interna-
                                                          tional organizations that can help improve
As a leading company in Geneva, how does                  access to treatment for those who most need
Alcon see the current development of the life             it,” she says. “For example, Alcon is an active
science ecosystem here?                                   member of the International Agency for the
The Lake Geneva Region has built a reputation as          Prevention of Blindness (IAPB), which works
a center for life sciences and we are pleased to see      with the WHO to achieve its Vision2020 goals
that it is attracting high quality investment at all      to eliminate preventable blindness. We have
levels. This is a real benefit for the industry. Having   more than 50 years of corporate giving history
a dynamic sector on our doorstep makes that formal        through the US-based Alcon Foundation
and informal cooperation much easier to achieve.          programs with over 200 NGOs to improve
Like all high-performing companies, Alcon contin-         access to quality eye care and medical educa-
uously seeks to attract the best talent that it can,      tion in remote areas of the world.
particularly at senior levels, and Geneva and its
region offer a good talent pool of professionnals         “Specifically in Geneva, we are also involved in
trained in Swiss or international universities. Geneva    volunteering activities with the Red Cross,
is a truly cosmopolitan city with facilities that make    Geneva University Hospital, Caritas, Carre-
it easy to integrate.                                     four-Rue, Association pour le bien des Aveugles
                                                          et Malvoyants,” Ms. Ferluga adds. “Associates
                                    www.alcon.com         can work with local NGOs to give back to the
                                                          communities in which they live and work. This
                                                          has a positive impact on the people in need, as
                                                          well as on our associates who are proud to work
                                                          with these NGOs. Communications plays a key
                                                          role for Alcon to support our business as well
                                                          as shape Alcon’s reputation and culture, and
                                                          Geneva is a great platform for engaging stake-
                                                          holders across the region.”

                                                                                                              11
All at one site
     Vifor Pharma’s vertical
     integration

                              Frédéric Zwahlen
                              Vice President and Site Manager
                              in Geneva & Head of Supply
                              Chain and Production

                                                                From OM Pharma to Vifor Pharma
     When the Berne-based pharma company Galenica               • Headquartered in Geneva’s Meyrin commune
     bought OM Pharma in 2009, the Geneva company                 since 1937
     had already been in business for over 70 years             • Fully integrated, specialty biotechnology
     manufacturing drugs to prevent infectious diseases.          and pharmaceutical company
     “Galenica wanted to broaden its product portfolio          • State-of-the-art infrastructure: 38,000m2
     and OM Pharma had a strong presence in over                  in 8 buildings
     90 countries, especially in South America,” explains       • Annual production of over 5 tons of
     Frédéric Zwahlen, Vice President and Site                    lyophilized biological active pharmaceutical
     Manager in Geneva & Head of Supply Chain and                 ingredients and 130 million capsules.
     Production.

     Now inside the division Vifor Pharma of Galenica,
     the Geneva site became a Strategic Business Unit
     for specialty biotech drugs. After a 70 million Swiss
     francs investment, Vifor’s Biotech Centre, a 6200m2
     building whose four levels houses all steps of the
     biotech process from fermentation and purification
     to lyophilization. Investments are planned to regroup
     the packaging in capsules and blisterpacks in
     another building.

            “Biotech has concentrated
                   in Geneva”

     Mr. Zwahlen notes that if Switzerland has traditional      industry associations and informal groups discuss-
     strengths in the pharma business, different parts of       ing compliance requirements, ongoing research at
     the country have their own added-advantages.               the University of Geneva and EPFL, and being able
     “Basel has long been famous for its chemical indus-        to outsource non-core business activities. “Geneva
     try, and the molecule-based pharma industry grew           has many consultant companies specialized in phar-
     out of that. Biotech, a more recent, more modern           maceutics, so you can access to regulatory affairs,
     niche, has concentrated in Geneva region where             legal or quality-compliance expertise,” he says.
     there has long been a focus on biology and life            “There are even biotech consultants providing
     sciences. I spent 10 years in Basel and I moved to         services like data-mining and knowledge-manage-
     Geneva because of the large biotech expertise in           ment. We find people here we can’t find in other
     the region.”                                               places.”

     Other advantages, he says, include having an inter-                                  www.viforpharma.com
     national airport just down the road, the many local

12
Laboratoires
                                                           Bailleul
                                                           International’s
                                                           development

                                                           Care products for skin problems

When Elie Anselin, Director, describes Labora-             Another argument for coming to Geneva, he adds,
toires Bailleul, it sounds as if he is talking about a     was to take advantage of local R&D. “Switzerland
typical Swiss company. Small, family business in a         is a good place to outsource competencies and we
niche market that turned to professional manage-           started to work with local partners as soon as we
ment, now focused on international development             came here,” Mr. Anselin explains. “Big pharma is
and distribution. Highly innovative. Committed to          working like this and we can benefit from the access
quality. Discrete.                                         to technology. We are involved in two clinical trials
                                                           because the university hospitals have key people
So, is it surprising that this 60-year-old French native   with the leadership to drive studies. Moving to
pharmaceutical company chose Geneva as its HQ?             Geneva has given us new opportunities, new part-
                                                           nerships, new ways of doing things. Moving here
“We wanted to dedicate a specific structure to our         opened new doors for us.”
international development,” Mr. Anselin explains.
“We chose Geneva because both English and                                                    www.bailleul.com
French are spoken, because we can work across
the continent from here, because of the high qual-
ifications of the workforce, and because of the many
specialized service companies. A key attraction for
a small company like ours is that we can outsource
our medical, technical, industrial activities, legal,
financial and fiscal needs. There’s no reason to keep
these activities inside anymore.”

          “Geneva makes the rest
            of world available”

From Geneva, Laboratoires Bailleul’s international
headquarters manage its seven branches in
Belgium, Spain, France, Italy, Portugal, Switzerland
and Turkey, as well as its network of international
partners. The company is now in an extension phase
to Germany, Poland, Middle East and Asia, he says,
thanks to the new office. “All these countries             Two brands
converge in Geneva,” Mr. Anselin says. “When you           • Biorga Dermatologie: Number 1 for acne,
are established in Geneva, it changes the way you            allopecia, rosacea and mycosis drugs in France,
think: you become more international. And Geneva             Belgium and Portugal
makes the rest of world available – even if you don’t      • Therica Médication Familiale: treating a range
know the right person, someone here will.”                   of common ailments

                                                                                                                   13
The Power
     of Partnership

     In an era of global travel, public health is no longer   MMV
     a national problem. Nor can it be only a governmen-      The Medicines for Malaria Venture (MMV) firmly
     tal effort: private companies are now throwing their     believes that working together is the only way to
     financial and logistic power behind public efforts to    defeat a disease as deeply entrenched as malaria.
     stop disease. So, where better than Geneva, home         From its headquarters in Geneva, MMV manages
     to the World Health Organisation and the Interna-        a network of 375 partners around the world to
     tional Red Cross, to hundreds of NGOs involved in        research, develop and distribute drugs and support
     development, to the Geneva University Hospitals,         initiatives to achieve a malaria-free world.
     now engaged in developing a vaccine against                                                   www.mmv.org
     Ebola, and to the rapidly growing life sciences and
     medtech sector, to launch and direct such public/        FIND
     private missions? Here are only a few of the many        Accurate diagnosis is the first step to curing a
     partnerships based in Geneva working together to         disease or stopping an epidemic. The Foundation
     achieve ambitious public health goals.                   for Innovative New Diagnostics (FIND) works to
                                                              develop and implement affordable, easy to use and
     The Global Fund                                          cutting-edge diagnostic technologies for malaria,
     Getting the right amount of funding to the right         TB and so-called sleeping sickness. As an “enabler
     project is the work of the Global Fund. Based in         and mobilizer”, FIND provides a platform to bring
     Geneva, this independent foundation does not itself      together medtech companies, research institutes
     implement aid. Instead, based on the recommen-           and public health providers.
     dations of its independent Technical Review Panel,                              www.finddiagnostics.org
     the Global Fund supports partners in over 100 coun-
     tries that are able to make a “clear and demonstra-      GAVI
     ble impact” in the fight against HIV, TB and malaria.    At the end of the 20th century, earlier successes with
                                www.theglobalfund.org         global immunization had reached a plateau. How to
                                                              get new and underused vaccines to children living
     DNDi                                                     in the world’s poorest countries? One response was
     Endemic, neglected diseases sap quality of life and      the Vaccine Alliance’s (GAVI) “partnership model”,
     undermine development. The Drugs for Neglected           bringing corporate know-how and finance to inter-
     Diseases initiative (DNDi) is working with drug and      national development expertise. In the past 15 years,
     diagnostic companies to develop and deliver appro-       GAVI has pulled the world’s top research institutes
     priate treatments for such diseases as Leishmania-       and pharmaceutical companies together with those
     sis, sleeping sickness, Chagas disease, malaria,         in developing countries, and helped bring the govern-
     HIV in children and filarial diseases. In addition to    ments of developing and industrialized countries into
     working with private partners, DNDi also collaborates    sync with the real needs of remote communities.
     with other organizations: recently, DNDi handed on                                               www.gavi.org
     its malaria program to another Geneva-based effort,
     the Medicines for Malaria Venture (MMV).
                                          www.dndi.org
14
Otsuka’s long
   commitment
   to fighting TB

                          Marc Destito, Otsuka SA
                          Managing Director

In 2011, when Otsuka Pharmaceutical Co. decided              Otsuka’s twin motors for growth
to set up an office for its global TB program, Geneva
was an obvious match: Otsuka had developed one               Pharmaceuticals
of the two new drugs used to treat TB; Geneva is             • Japan’s 2nd largest pharmaceutical
a key center for organizations involved in the                 company
public-private fight against Multidrug-Resistant             • Over 50% of sales outside Japan
Tuberculosis (MDR-TB). Otsuka was convinced that             • Top priority areas: central nervous system,
greater awareness was needed to stop TB and                    oncology, gastrointestinal, cardiovascular,
encourage the development of new treatments.                   respiratory, infectious disease,
                                                               ophthalmology, dermatology
“We see Geneva as a strategic location for our TB            • Developed one of the two new drugs used
programme,” Marc Destito, Otsuka SA’s Manag-                   to stop TB
ing Director, explains. “Despite the virtual world           • Largest private funder of research in TB
we live in, business is always more effective when
conducted face to face. This is why, given the large         Neutraceuticals
number of important decision-makers and health               • Innovative products to support and maintain
organizations based in the city, it made sense for             health
us to maintain a presence in the place where we              • Bottled water, electrolyte drinks, nutritional
can have an impact on global health policy.”                   food products, skin care

      “In Geneva, we can have an
    impact on global health policy”

Since then, Otsuka SA has been building awareness         philosophy is built on the idea of challenging
of the risks of MDR-TB and laying a foundation for        conventional wisdom and going into diverse areas
introduction of the company’s new tuberculosis            of healthcare. This includes addressing mental
medicine. Once considered a disease of the past,          health challenges, investing in diagnostics, and
tuberculosis is re-emerging as a global public health     producing nutritional food and supplements for
crisis, with particular concern over increasing rates     everyday health.”
of drug-resistant strains. Yet, over the past 50 years,
only two new drugs have been developed to fight                                             www.otsuka.ch
the disease – one of them developed by Otsuka.

Mr. Destito says Otsuka’s commitment is typical of
Japanese companies, reputed both for their long-
term vision and innovative technology. The phar-
maceutical company has also ventured into neutra-
ceuticals. Mr. Destito explains, “Otsuka’s corporate

                                                                                                                15
Incubating
     innovation
     Fondation Eclosion
     translates potential
     into success

     The Lake Geneva Region’s extraordinary concen-            incubator has a track record for being able to eval-
     tration of scientists in life sciences generates a        uate the therapeutic and commercial value of new
     constant flow of new ideas. But turning an idea into      discoveries in life sciences.
     a therapy and a company to market it requires know-
     how that scientists themselves often do not have.         Supported by the canton of Geneva, Eclosion offers
     This is the work of Geneva’s life sciences incubator,     its services for free and its partner body, the fund
     Fondation Eclosion.                                       Eclosion2, may also help with the initial funding
                                                               phases of a startup. In addition, through its private/
     Eclosion translates potential from idea to preclinical    public network, Fondation Eclosion has helped raise
     proof of concept and, then, helps the start-ups           183 million Swiss francs in private capital to support
     attract venture capital. “The fact that we are entering   its start-ups. Over the past 10 years, Eclosion has
     our second decade shows proof of concept and our          created 22 high-value companies, some of which,
     contribution to the regional ecosystem,” says Jesus       like GeNeuro, GenKyoTex and Epithelix, are
     Martin-Garcia, one of the incubator’s founders.           already success stories. In 2014, after a rigorous
                                                               process of evaluation, the incubator accepted
     Eclosion, located in Geneva’s Plan-les-Ouates area,       60 new projects into its process, mainly therapeutic,
     is 1000m2 of equipped R&D laboratories and 600m2          but also services, platforms diagnostic and medtech
     of office space. Just as important, Eclosion is also      projects.
     a management team with scientific, commercial and
     financial experience, plus a far wider network of                                         www.eclosion.com
     seasoned academic and industrial advisors. The

     EsperRare
     Only 5% of the over 7,000 rare diseases identified        EspeRare screens existing drugs for their potential
     have approved therapeutic solutions. Although rare,       in addressing high unmet needs, then applies phar-
     these so-called “orphan diseases” are a major             maceutical expertise and leverages its extensive
     healthcare burden affecting 8-10% of the global           network of patient organizations and biomedical
     population, that is, one out of 10 people in Europe       experts to accelerate the development of those
     and in the United States, and 50% of sufferers are        treatments and establish clinical proof of concept
     children. Five companies supported by Eclosion are        in patients. Swiss business magazine Bilan
     currently working on developing treatments for rare       ranked EspeRare among its top 8 Swiss start-ups
     diseases. One of them, EspeRare, offers a new             of 2015, just two years after the company’s launch.
     model to advance treatments for these diseases.
                                                                                                www.esperare.org

16
Why Fongit
                                                         and Geneva
                                                         attract
                                                         start-ups
Antonio Gambardella
Fongit’s Director

Fongit: innovation incubator
• Specializing in Medtech, IT, Fintech and               of few places in world where you can find this pool
  Cleantech                                              of talent specific to medtech, bioinformatics and life
• Private, non-profit start-up incubator supported       sciences,” he says. Second, having a base in
  by the canton of Geneva                                Geneva will allow Linkage to leverage a commercial
• Since 1991, has hosted 70+ companies with              platform in Europe. And third, Mr. Gambardella says,
  over 10 exits, including Anteis                        Linkage will need partners for its future development
                                                         and “the density of life sciences and pharmaceutical
                                                         companies is significant here”.

In January, San Francisco-based Linkage                  Mr. Gambardella adds a last point, often overlooked.
Biosciences opened a wholly owned European               “Contrary to the image, the typical entrepreneur is
subsidiary at Geneva’s Fongit incubator.                 not someone coming out of school, but someone
                                                         between 35-40, probably with a family. And a family
California start-ups moving to Geneva? Fongit’s          implies good schools, quality of life, security – all of
new director, Antonio Gambardella, who is in a           which are relevant decision points for where to estab-
good place to observe the development across the         lish a company. Geneva gets high marks for all.”
medtech, IT, fintech and cleantech industries, says
he sees several reasons why this is happening.                                                 www.fongit.ch

     “The density of life sciences
    and pharmaceutical companies
         is significant here”

“Life sciences and medtech start-ups come because
of Health Valley, a full ecosystem, and because they
know they can find financing in Geneva and even-
tually be acquired. A financial start-up can either go
to London or Geneva, but fintech start-ups in
Geneva are different than anywhere else since they
normally support the local banks to create a
market for new services, partners and poten-
tial clients. Geneva has credibility. In a
lot of industries, it makes sense to be
here.”

Linkage Biosciences has its own
reasons, according to Antonio Gambar-
della. “The Lake Geneva Region is one

                                                                                                                    17
Geneva’s growing
NEW IN TOWN

              biotech/medtech ecosystem
              New companies move to Geneva every year, becoming part of the
              extraordinarily diverse business community here. Among those
              drawn by Geneva’s excellent business conditions are a steady flow
              of life sciences and medtech companies. Here we meet a few recent
              newcomers…

              Incyte follows its                                     in the short term. Our expectation is that many addi-
                                                                     tional members of staff will be added to our Geneva
              vision to Geneva                                       office as our portfolio is evolving.

              New facility to be base                                Why did you choose Geneva for your new base
                                                                     in Europe?
              of European clinical                                   We chose Geneva because of its biotech heritage
              development operations                                 and the international talent pool that is available.
                                                                     Geneva is also centrally located in Europe, and has
                                                                     direct flights to many important locations globally.
                                                                     Geneva has multiple local and regional universities,
                                                                     a strong academic community as well as interna-
                                                                     tional organizations, which add to its appeal.

                                                                     How does being here fit into your corporate
                                       Hervé Hoppenot                strategy?
                                       Incyte’s President and CEO    The establishment of Incyte Europe in Geneva is a
                                                                     natural step in Incyte’s evolution. Incyte has a broad
                                                                     and growing pipeline of proprietary, wholly-owned
                                                                     products, and we expect that this new facility in the
              Incyte Corporation recently opened its European        center of Europe will enable us to create the infra-
              headquarters in Geneva. With a portfolio of            structure needed to support our global drug devel-
              compounds expanding into high growth and high          opment programs, and to bring additional, poten-
              potential therapeutic areas within oncology and        tially life-changing medicines to patients with cancer.
              inflammation, Hervé Hoppenot, Incyte’s President
              and CEO, explains why the company chose Geneva.        Will you be looking at other pharma and biotech
                                                                     companies in the Lake Geneva Region for possi-
              What activities will you carry out from Geneva?        ble synergies?
              Incyte intends to use Incyte Europe as the base        Not specifically, but we may act opportunistically for
              from which to conduct its European clinical devel-     business collaborations with local companies and
              opment operations, and initiate other functions such   institutions.
              as manufacturing, finance and, in the future,
              commercial operations.                                                                    www.incyte.com

              How big will the office be?
              We expect to move into the 860m² facility in
              mid-2015, and we will start with 18 team members

18
Cost-saving, more
compassionate
treatment
Genomic Health breast
cancer test can reduce
chemotherapy use by
up to 60%

                                                          An added benefit the company did not expect are
                                                          the many different partners the company has found
                         Daniel J. Schneider,
                         Senior Director, International   locally. “BioAlps keeps us informed and has helped
                         Marketing, Genomic Health        us with hiring, and the Geneva Economic Develop-
                                                          ment Office has provided support and networking
The future of medicine is personal. As knowledge          opportunities,” Mr. Schneider says.
grows about the individual genome, earlier
“one-size-fits-all” treatments no longer make sense.      Valuable and unsolicited help has also come from
Perhaps in no other disease is personalized medi-         the Swiss cancer-research community itself.
cine more important than in treating the complex          “SONGe, the oncology group in Geneva and Gene-
manifestations of cancer.                                 va’s University Hospitals (HUG), one of the leading
                                                          cancer research hospitals in the world, saw the
Now, thanks to Genomic Health’s Oncotype DX®              value of our Oncotype DX breast cancer test and
test, up to 60% fewer women with certain types of         set up an innovative program to support access for
breast cancer need undergo chemotherapy. The              the test. SAKK, the national cancer research group,
test can determine - in advance – whether a patient       has also conducted a national clinical trial evaluating
is likely to benefit from the treatment, and whether      the breast cancer test.”
the cancer is likely to return. Other Genomic Health’s
products are for colon and prostate cancer, which            “A good place to grow our team”
help physicians and patients determine the risk of
cancer returning and which treatment approach is          Recognition by the local oncology community
more appropriate. These diagnostic tests are              helped Genomic Health’s breast cancer test receive
“important in terms of quality of life for the patient    reimbursement under Switzerland’s mandatory
and in savings in treatment costs,” explains Daniel       health insurance system. As of January, all eligible
J. Schneider, Senior Director, International              women in the country can benefit from the simple
Marketing, Genomic Health.                                test that tells whether or not chemotherapy is likely
                                                          to help them.
Genomic Health set up its European headquarters
in Geneva to support business throughout Europe                                    www.genomichealth.com
and expansion to the Middle East and beyond, says
Mr. Schneider. “Oncology research and treatment
is global and we needed to be local in Europe.
Geneva made sense as it is multilingual and has
connections to different countries. Geneva is a good
place to grow our team: services are of the highest
quality and efficiency, we can recruit here easily,
and, the airport, well, you just count on it to work.
We expected it to be easy to operate here.”

                                                                                                                    19
Why a Japanese
NEW IN TOWN

              pharma company
              chose Geneva
              Santen opens its
              European base

                                                                     Shigeo Taniuchi,
                                                                     Head of Europe, Corporate Officer

                                                                     Company dedicated to ophthalmology
              Santen, a global pharmaceutical company head-          • Quality of vision directly linked to quality of life
              quartered in Japan, recently established its Euro-     • Vision and eye problems expected to continue
              pean headquarters in Geneva. Shigeo Taniuchi,            increasing with the aging of population
              Head of Europe, Corporate Officer, explains that       • Almost 300 million people estimated to be
              Santen’s decision for a strategic headquarters in        visually impaired worldwide, around 80% of
              Geneva grew from the company’s new needs as it           which considered to be preventable or curable
              expands in Europe and around the world. “It is
              always difficult for a company to determine where
              to settle down. Indeed, there were many choices in
              Europe. For instance, the UK is a natural option for
              many Japanese companies because of its                 nies and set up in the Eastern part of Switzerland
              English-speaking environment as well as the long       – or did we want to be different? We are a special-
              established cluster of Japanese pharma companies.      ized company in ophthalmology and not a typical
              Additionally, Germany, France or the Netherlands       pharma company, so we decided to create new
              is also an attractive choice where we have estab-      strengths in Geneva.”
              lished entity and organization. But in the end, we
              chose Switzerland for its geographic centricity as     Santen is still in the setting-up phase, but Mr. Taniuchi
              well as ‘neutral’ and global mind-set. But, then, we   says the Geneva base has already proved func-
              had to decide: Which city in Switzerland? Did we       tional. “We can travel easily across Europe, and
              want to follow conventional pharmaceutical compa-      Geneva is an international city so we are hiring
                                                                     people of many nationalities and skill sets who know
                                                                     how to manage a pan-European business. As a
                                                                     matter of fact, our current 13 employees hold pass-
                                                                     ports from nine different countries.” He adds that
                                                                     Santen is also already looking for collaboration with
                                                                     medtech companies in the region.

                                                                          “Geneva is a magnet for talent”

                                                                     Mr. Taniuchi seems amused by what he himself has
                                                                     learned from the new office. “In Japan and across
                                                                     Asia, Switzerland still has the traditional image of
                                                                     mountains and cow-bells. In fact, Asians need to
                                                                     understand that Geneva is one of the most diverse
                                                                     cities in the world, is a magnet for talent and a good
                                                                     place from which to understand and manage a
                                                                     complex continent.”

                                                                                                           www.santen.com
20
Menicon opens

                                                                                                                  NEW IN TOWN
strategic R&D
center
First outside Japan

                                                         The new R&D center opens with five staff members,
                         Mouad Lamrani                   with plans to add division managers and other
                         Director                        senior research staff. Mouad Lamrani says that one
                                                         of key points for Menicon’s choice of Geneva is to
                                                         be able to work in partnership with researchers at
Menicon, whose founder and chairman, Kyoichi             the University of Geneva, “in the top one-percent
Tanaka, invented Japan’s first corneal contact lens      of the world best universities”, he says. “Our stra-
in 1951, is the country’s largest contact lens           tegic partner at this stage is the University of
company and one of Japan’s most respected                Geneva,” says Mr. Lamrani. “In addition, we also
brands. Menicon has a presence in 80 countries,          want to work with start-ups and the many major
but it has always kept R&D close to headquarters         global companies based in Geneva and elsewhere
in Nagoya. Now, the company is opening its first         in the country. We welcome partnerships and will
strategic R&D center outside of Japan – in Geneva.       be ready to collaborate whenever an opportunity is
                                                         presented to us.”
Mouad Lamrani, Director of the new center, says
Menicon surveyed the comparative advantages of                  “Geneva’s government is a
Paris, Brussels and London before choosing                      close listener and excellent
Geneva, in part, because of the company’s strategic                      facilitator”
partnership with the University of Geneva, but also
because Geneva is a “concentrated city where busi-       Mr. Lamrani says that Menicon is happy to “join its
ness, industry, technology and academic activities       brand” to that of Geneva. “Geneva is well-known
are intertwined in a remarkable way”. Geneva also        worldwide as the place where major global compa-
won, he says, because of its “industrial tradition, in   nies locate their headquarters. The neutrality and
accordance with the health industry’s paradigm shift     credibility of the Swiss system, in general, and
to nanotechnology”. In addition, Mr. Lamrani adds,       Geneva, in particular, provide excellent conditions
Geneva has a highly educated global population           for Menicon to thrive in its new strategy.”
and the government of Geneva is a “close listener
and excellent facilitator for contacts and support,      Menicon is active in all areas of contact lenses-rela­
and the education system is well-adapted for foreign     ted business, including material development,
kids and the needs of families.”                         design and manufacturing, as well as care
                                                         solutions.

                                                                                           www.menicon.ch
R&D to focus on:
• Ophthalmology
• Bio materials
• Gene diagnostic kits
• Peptides and proteins biotech

                                                                                                                  21
NEW IN TOWN

              Tamaggo’s
              360° view
              of Geneva
              Life after “Death Valley”
              proves new finance
              model

              Google Glasses, Sony’s Morpheus, Facebook’s               Mr. Droin says he brought Tamaggo to Geneva
              Oculus, GoPro… We share our lives across increas-         because of Rhône Finance’s strong network here
              ingly sophisticated visual platforms. But, until now,     but also because the canton offers such advantages
              anything not directly in front of the lens has remained   as an international environment, convenient flight
              hidden. Tamaggo’s new egg-shaped camera, ibi,             connections and quality of life. “All the companies
              changes that by capturing 360° images, and opens          we talk to know about Geneva but they don’t know
              new possibilities for social media, entertainment and     all the real opportunities the area offers,” he says.
              surveillance.                                             Mr. Droin adds that he sees a lot of promising high-
                                                                        tech companies at local start-up incubators like
              Born in Montreal, Tamaggo will soon be in its new         Eclosion and Fongit. He wants to build closer rela-
              home at Skylab in Geneva’s Plan-les-Ouates quar-          tionships between start-ups and Geneva’s financial
              ter. Among other benefits to the relocation, the          might and says that, thanks to Geneva’s diversity,
              company says it looks forward to being able to work       it is also a good place to find “champions” of all
              conveniently across European, North American and          kinds. “If Tamaggo had been a medtech or life
              Asian timezones as it grows.                              sciences start-up, we would have approached
                                                                        someone known in those fields,” Mr. Droin explains.
              Tamaggo chose its new headquarters on the advice
              of Rhône Finance, the Geneva finance platform                 “Geneva is a good place to find
              that helped the start-up restructure and raise                  “champions” of all kinds”
              USD 55 million. “We met Tamaggo one year ago
              and dug them out of Death Valley,” says Founding          Instead, and appropriate for a camera company,
              Partner Rodolphe Droin, referring to that critical        Tamaggo’s champion is Marc Forster, Oscar-win-
              period between initial investment and revenue-            ning Swiss film director, who is currently working
              gene­ration where an estimated 95% of promising           on a new series for Amazon Studios. Called “Hand
              young companies fail. Tamaggo’s survival, he says,        of God”, the new series may offer the best current
              “proves” a new model Rhône Finance developed              practice in product placement. “More and more
              to finance start-ups.                                     people watch video-on-demand on their computers
                                                                        or mobile devices,” says Rodolphe Droin. “Watching
                                                                        ‘Hand of God’, you will be able to click on every item
                                                                        and piece of clothing on screen and order it through
              Tamaggo: In and from Geneva                               Amazon.”

              From its new headquarters in Geneva, Tamaggo              Not surprisingly, one of the products central to the
              will be managing an operation stretching from             story will be… the ibi camera.
              Canada, California, Asia. In addition to top
              management, finance and marketing, an R&D core-                                          www.tamaggo.com
              group based in Geneva will work on the design and
              technology for Tamaggo’s future products.

22
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