HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside - City of Las Vegas
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Images from Jamie HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside PHASE I Created in partnership between the Historic Westside Community and the city of Las Vegas July 15, 2020
CONTENTS
Historic Westside F Street Underpass, PhotoCredit: Las Vegas Sun Five Points Jazz Festival, Photo Credit: Daniel Brenner, Denver Post Stock Photo Liberty Bank Building, Photo Credit: © Kevin Scott Historic Westside Workshop, Photo Credit: City of Las Vegas
3. THIS IS THE 12. JACKSON AVE. 20. WASHINGTON AVE. 28. WASHINGTON AVE. 36. IMPLEMENTATION
HISTORIC WESTSIDE Reconnecting Community + D STREET + H STREET
40. Policies
Creating + Celebrating Opportunity Housing Stability
3. Acknowledgments 14. Co-Op Grocery + Affordable 41. A Commitment
Family Housing Project 22. Workforce Opportunity Center 30. Marble Manor Housing
4. Process
Redevelopment
15. Single Family Home 23. Culinary Innovation Programs +
5. This is the Historic Westside
Improvements + Infill Urban Agriculture 31. Moulin Rouge Site Development
6. Vision
16. Reimagined James Gay Park / 24. Market Hall + Small Business 32. Parks + Greening
7. Moving Forward Greenhouses + Community Farming Incubator
33. Washington Ave. Retail Anchors
8. Demographics + Data 17. Small Business Support 25. Historic Westside Health Care Center
34. Housing Infill + Neighborhood
10. Catalytic Investment Areas 18. Programming + Activation 26. Historic Westside / African Improvements
American Museum + Performing
19. Jackson Ave. Street Improvements 35. F & H Street Improvements
Arts Theatre
Cover Photo Credits (L to R):
27. Washington Ave. + D Street Moulin Rouge, Nevada State Museum
Historic Westside School, city of Las Vegas
Improvements Rendering, Gensler
2 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside
ACKNOWLEDGMENTS
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 3
PROCESS
This strategy builds off of an extensive amount of community engagement that
was conducted during the development of The HUNDRED Plan. That engagement
included:
• Survey and assessment of the Historic Westside neighborhood, including a
public workshop with stakeholders to solicit information;
• A three-day design charrette to share preliminary findings with stakeholders
and draft multiple neighborhood concept plans;
• Further testing and refining of these concepts via additional public and
stakeholder feedback sessions and technical analysis, in order to create a
preferred concept; and
• Development of an action plan in partnership with the community.
Photo Credit: City of Las Vegas Photo Credit: City of Las Vegas
In December 2019, a group of some 60 Historic Westside stakeholders, city staff
and design professionals came together at the Historic Westside School to help
advance this phase one implementation strategy. At this gathering, they:
• Focused on immediately implementable projects from The HUNDRED Plan
in the areas of identity, economy, housing, and civic investments including a
new library, theatre and historical museum; and
• Identified physical locations for these projects, funding needed to support
them, partners who could come together in both the physical and
programmatic development of the projects, and next steps.
This strategy summarizes and puts details to their recommendations. It is
intended as just the first phase of what will be a multi-phased approach to
implementing the community’s vision for the Historic Westside. We acknowledge
and recognize that there are many more voices to be heard as we move forward,
and it is the intent of the city of Las Vegas and all the partners noted in this plan
that we do this together, with the community leading the way. Photo Credit: City of Las Vegas
Early
1994 2000’s 2008 2010 2011 2014 2016 2019 2020
The city of Las Vegas completes After decades of disinvestment and At the National AICP After several fires, and years The city and the community The city and the Transportation The renovation of the Historic The city of Las Vegas Phase One
the West Las Vegas Plan, the first challenges in the Historic Westside, Conference, a planning of neglect, the remains of the come together to begin healing Department come together with Westside School is completed, launches an effort to identify implementation of
focused plan which will lay the the city of Las Vegas comes workshop is held focusing on Historic Moulin Rouge site wounds, the first step being the community to reopen the F and the building reopens to the a clear set of steps to
groundwork for how the City and forward, alongside private the Historic Westside and to are demolished. This marks a a commitment to restore and Street Underpass – the outcome community housing nonprofits and begin implementing The The HUNDRED Plan
community will work together to sector stakeholders, to bring a review progress made from the pivotal moment for residents reopen the Historic Westside of a contentious freeway-widening KCEP Radio Station. HUNDRED Plan, while begins.
revitalize the Historic Westside. renewed focus on reinvestment. West Las Vegas Plan. Participants who viewed the landmark as a School. The school opened project that, for six years, blocked simultaneously identifying
Efforts to address crime and infuse meet with residents to focus symbol of what once was, and its doors to African American F Street with a concrete wall, The HUNDRED Plan is completed resources and partners to
capital do little to bolster the on how to create meaningful what could be. students in the 1930s. It closed severing the Historic Westside following months of community assist.
neighborhood, and the city takes a change. The effort leads to some in the 1960s. from Downtown Las Vegas and engagement and work to clearly
step back to re-evaluate. big moves, including restoration echoing a tumultuous history of articulate the community’s vision
of the Historic Westside segregation. The underpass bears for the Historic Westside.
School, opening of the F Street the Historic Westside name, as well
underpass and streetscape as 12 interpretive murals depicting
improvements on D Street. scenes of historic significance
to the Historic Westside, and
two decorative 50-foot towers
4 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside resembling the architecture of the
historic Moulin Rouge.
THIS IS THE HISTORIC WESTSIDE
These images represent the Historic Westside that is and was, and identify
some key opportunities for reinvestment.
Tokyo Casino,
James Gay Park, Photo Credit: Sk8 Las Vegas Photo Credit: Bizuayehu Tesfaye, Las Vegas Review-Journal
1 James Gay Park 2 Historic Jackson Ave.
Ethel Pearson Park, Photo Credit: Google Maps Historic Westside School, Photo Credit: City of Las Vegas
3 Ethel Pearson Park 4 Historic Westside School
Moulin Rouge at Opening, today the site is a
vacant lot, Photo Credit: Nevada State Museum Marble Manor, Photo Credit: Apartments.com
N
5 Former Moulin Rouge Site 6 Marble Manor Site
The Historic Westside Neighborhood Boundary
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 5
THE VISION
Strengthen and celebrate
COMMUNITY CULTURE
utilizing EQUITABLE
development principles
Stock Photo
Stock Photo
Rehabilitate and build new Bolster opportunity through
HOUSING to support a vibrant, EDUCATION, TRAINING, JOBS
SUSTAINABLE neighborhood and ENTREPRENEURSHIP
Stock Photo
This action strategy provides concrete steps to implement The HUNDRED Plan
A diverse and thriving district rooted in African American culture - it takes the community’s call to action and defines the responsibilities of civic,
community and private sector leaders in turning ideas into reality.
in Las Vegas. A unique place where the world will come together The HUNDRED Plan – a visionary, community-led approach to revitalizing the
to live, work, visit and play through the development of housing, Historic Westside – was completed in 2016. Since then, community partners
and the city of Las Vegas have worked to align resources to bring the plan to
life. This strategy outlines the first phase of the investment required to support
local business, jobs, education, hospitality and cultural pride. implementation of The HUNDRED Plan.
While this is the first of many phases of implementation, in many ways it is the
most critical. The following pages set forth clear action steps covering critical
THE VISION FOR THE HISTORIC WESTSIDE investments in both physical and programmatic elements, as well as outlining
policy steps required to achieve success. It also sets out collective responsibilities
in taking the Historic Westside forward.
6 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside
MOVING FORWARD
THE OPPORTUNITY IS NOW
The Historic Westside has, for years, seen disinvestment and several
attempts at revitalization. Today, new opportunities have appeared and
aligned that signal a unique moment to thoughtfully bring equitable,
community-led investment to the neighborhood.
Photo Credit: City of Las Vegas
PERIPHERY PROJECTS
A number of important projects are currently funded and underway in
and around the Historic Westside neighborhood:
• Historic Westside Gateway Signs: New lighted neighborhood
signage, designed by local resident and artist Harold Bradford, will be
installed in 2020 at the Martin Luther King Boulevard/US95 off-ramps.
The Growhaus, Photo Credit: The Growhaus F Street Underpass Murals, Photo Credit: City of Las Vegas
Additionally, the same signage design will be used on smaller, non-lit
signage in at least twelve locations throughout the neighborhood.
SYNERGY IN LEADERSHIP CIVIC-LED INVESTMENT
• Historic Westside Leaders Park: This new park is a partnership
The city of Las Vegas and Clark County have come together, committed The extraordinary amount of disinvestment that has been seen in the
between the city of Las Vegas and Clark County, and will be designed
to seeing the Historic Westside thriving once again. This has given the Historic Westside has disconnected the community and left a vast
to recognize community leaders that have played a significant role
needs of the neighborhood both renewed focus and resources. Working amount of open space in the physical fabric. Knowing where to start can
in the community. The park is approximately 1.1 acres and is located
together, they have elevated the story and challenges of the Historic be complex. Civic leadership recognizes that they must be a catalyst,
near the intersection of Martin Luther King Boulevard and Mt. Mariah
Westside, and have championed efforts to give the community a voice investing in physical projects and programs to support the community,
Drive. The park project will be completed by the end of 2021.
in the neighborhood’s future, while also ensuring that planning turns to while allowing the market to invest when it is ready.
• Downtown 95 Underground Project: The Nevada Department of
action.
PARTNERSHIPS Transportation (NDOT) has begun work on the Downtown Access
COMMUNITY-LED PLANNING A number of extraordinary partnerships are emerging between agency Project along I-515/US-95 from Mojave Road to Rancho Drive as the
The HUNDRED Plan represents the desires of community members from providers, emerging community and grass-roots organizations, and long-term solution to replace the aging bridge infrastructure, improve
the Historic Westside to see appropriate investment that represents local non-profits and businesses to see the initiatives prioritized in safety, improve travel time reliability, and provide additional access.
the history and culture of the community while also recognizing the The HUNDRED Plan through. It will take the continued collaboration The project is estimated to have a construction duration of 10-13 years
changing nature of the neighborhood and the city of Las Vegas. Because of community members, small organizations and large institutions to in total.
it is a plan created by the community, for the community, it is a well- ensure all the projects and policies in this strategy are realized. • Lake Mead Blvd. Project: Lake Mead Blvd. – between Losee Rd. and
balanced and incremental strategy that attempts not to replicate what Simmons St. – will see improvements and a new gateway design into
was, but to invest in what can be while paying homage to the past. the Historic Westside area. This area of improvement encompasses
one of two interchanges from I-15 providing access to the Historic
Westside neighborhood. This project will be completed in 2024.
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 7
DEMOGRAPHICS & DATA
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Vegas Dr W Owens Ave E Owens Ave Active Business Licenses: There are fewer than 50 active business licenses in the
Historic Westside and all but a handful of them are for home-based businesses.
Woodlawn
N Bruce St
Bonanza Cemetary
Bracken
Village
E Washington Ave
W Washington Ave
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N Valley View Blvd
City of Las Vegas
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ain
N Martin L King Blvd
NM
Park
N Eastern Ave
Historic West Las Vegas City Limits
W Bonanza Rd W Bonanza Rd
N Maryland Pkwy
Total Permit Valuation
N US 95 S US 95 $500.00 - $500,000.00
$500,000.01 - $1,500,000.00
Ave
E Bonanza Rd $1,500,000.01E Washington
- $107,630,000.00
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GIS maps are normally produced
S Eastern Ave
SC
S Mojave Rd
only to meet the needs of the City.
Permitted Construction Projects: While construction abounds to the
Due to continuous development activity
Arville St
S 15th St
S Main St
this map is for reference only.
Estates Heights
Geographic Information System
southeast of the Historic Westside - in Downtown Las Vegas - there is currently
Planning & Development Dept.
702-229-6301
0 0.25 0.5 1
Miles Printed: Monday, June 8, 2020
minimal active construction in the neighborhood.
Historic Westside in Perspective: The Historic Westside is presented in the context of the greater Las Vegas community. The Historic Westside neighborhood encompasses approximately 497 acres.
8 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside
Freeman Ave
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Dr Leonard Ave E Webb Ave
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Woodard St
Ya
Stocker St
G St
L St
Davis Pl
K St
J St
W Webb Ave E Webb Ave
City of Las Vegas City of Las Vegas
Stocker St
Leonard Ave
Leonard Ave
K St
J St
Davis Pl
Harrison Ave
Harrison Ave
5 5 5 1
9
Gold Ave
Historic West Las Vegas
Harrison Ave
Harrison Ave
2 1 W Van Buren Ave
Gol
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ill Av
Historic West Las Vegas City Limits
·
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Gold Ave
5 W Van Buren Ave
1
2 5
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1 Foremaster Ln
W Van Buren Ave
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Map Printed: June 8, 2020
N St
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5 2 18
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0 0.1 0.2 0.4
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Miles
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Ken St
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1 14 5
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Paiute Dr
N St
Sharon Rd
St
Jackson Ave
tt
ke
Sac
Jackson Ave 18
C St
4 1 19 4 W Monroe Ave
4 4 4 4
B St
5 1 2
Searles Ave
Ken St
1 Hand Pl
14 Paiute Dr
4 4 4 4 4 4
Ivy Ln
Sharon Rd
24
C St
D St
24
M St
W Monroe Ave
Searles Ave
Madison Ave
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Ownership in the Historic Westside: The city of Las Vegas, the Southern Nevada Regional Housing Authority, and several churches own a Historic Westside Zoning: Current zoning in the Historic Westside welcomes primarily single family and lower density residential, with
significant amount of land in the Historic Westside. some commercial corridors. A rezoning effort underway will shift zoning here to form-based, and increase density where appropriate and
supported by the community.
• The population within the Historic Westside • Unemployment in the Historic Westside has largely heart of the Historic Westside, with most business
A QUICK SNAPSHOT OF boundaries has diversified over the years. Today, remained two to three times higher than the city of licenses owned by individuals operating out of their
just over half (51.1%) of the 3,671 population of the Las Vegas. The city’s unemployment in recent years homes. Basic services sit on the periphery of the
THE HISTORIC WESTSIDE neighborhood is Black/African American while 35% has hovered around 3-4%, but COVID-19 changed Historic Westside.
is now Hispanic, a majority of them primarily Spanish that, pushing unemployment to a record high of
speakers. • There are currently minimal active development
33.5%. While specific unemployment data for the
permits in the Historic Westside, but a number
Historic Westside is not yet available, it is assumed
• The median household income for the Historic of projects in progress immediately adjacent in
that job loss during the pandemic has hit the
Westside is just under $25,000/year - less than half Downtown Las Vegas.
of the median household income citywide of just neighborhood disproportionately hard.
over $57,000/year. • There are current efforts to amend Historic
• Churches and their members have a major impact Westside zoning to ensure it is aligned with the
• The majority of residents (72%) rent their homes in on the community. It is estimated they can welcome recommendations in The HUNDRED Plan, as
the Historic Westside, and only 32% of the housing upwards of 50,000 people to the Historic Westside supported by the community.
stock is traditional single family housing. for services on any given Sunday.
• The Historic Westside is located in an Opportunity
• There are almost no public-facing businesses in the
Zone.
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 9
CATALYTIC INVESTMENT AREAS
JACKSON AVE.
Reconnecting Community
MIXED USE RESIDENTIAL Jackson Ave. – the original heart of the Historic Westside – is
SMALL SCALE
EXISTING AND NEW
DEVELOPMENT
positioned to see new investment. Development should remain
JACKSON AVE. lower-density, respecting the scale of the historical buildings
that still stand. Businesses should be for the community, by
the community – providing services and goods that support
Historic Westside residents, while also offering a draw for
visitors.
D STREET
H STREET
WASHINGTON AVE. + D STREET
Creating & Celebrating Opportunity
WASHINGTON
AVE. + A creative hub of learning and employment is envisioned,
D STREET inspired by the recently renovated Historic Westside School.
REHABILITATE
7 pt
WASHINGTON AVE. Additionally, a new museum and theatre will provide a venue
REDEVELOPED
to honor African American history and the Historic Westside’s
story. Together, these investments will create a vibrant new
WASHINGTON AVE. + MIXED USE
anchor to the neighborhood.
H STREET
FORMER MOULIN ROUGE SITE /
PROPOSED MARKET RATE HOUSING WASHINGTON AVE. + H STREET
To Symphony Park
FORMER MOULIN
ROUGE SITE /
Housing Stability
PROPOSED FUTURE
COMMERCIAL GATEWAY
An aging, low-density affordable housing site will become a
CONNECTORS / FUTURE vibrant mixed-use and mixed-income community built around
POSSIBLE TRANSIT NETWORK parks and public spaces. Adjacent, investment in existing
CONNECTED GREENSPACE housing and infill of single family homes can reconnect
& PUBLIC ART residents and provide community spaces to enjoy. The historic
Moulin Rouge site provides an opportunity for new investment,
creating an anchor on H Street.
10 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic WestsidePLACES JACKSON AVE. WASHINGTON AVE. + D STREET WASHINGTON AVE. + H STREET
Reconnecting Community Creating & Celebrating Opportunity Housing Stability
Provide neighborhood amenities and Introduce diverse education and Establish a mixed-income, mixed-use
PRINCIPLES
community services job training programs community through investments in
diverse housing and amenities
Re-establish low-density residential Create direct connections to
and single family housing employment and entrepreneurship Create a new network of parks and
public spaces
Activate the street and build Establish a space to tell the story of the
community through programming Historic Westside and celebrate its future Establish a vibrant new gateway
connecting the Historic Westside to
Las Vegas
Co-Op Grocery + Affordable Workforce Opportunity Center Marble Manor Housing Redevelopment
Family Housing Project
Culinary Innovation Programs + Urban Agriculture Moulin Rouge Site Development
Single Family Home Improvements + Infill
PROJECTS
Reimagined James Gay Park / Market Hall + Small Business Incubator Parks + Greening
Greenhouses + Community Farming
Historic Westside Health Care Center
Washington Ave. Retail Anchors
Small Business Support
Historic Westside / African American
Museum + Performing Arts Theatre Housing Infill + Neighborhood Improvements
Programming + Activation
Jackson Ave. Street Improvements Washington Ave. + D Street Improvements F + H Street Improvements
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 11JACKSON AVE.
3
2
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1 Co-Op Grocery + Affordable Family Housing Project 3 Reimagined James Gay Park / Greenhouses + Community Farming 5 Programming + Activation
2 Single Family Home Improvements + Infill 4 Small Business Support 6 Jackson Ave. Street Improvements
12 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside NOTE: This rendering is intended to provide a conceptual vision for the future of Jackson Ave., but is not intended as a site-specific development plan. Anything shown
in this image is for visualization only. Rendering by Gensler.RECONNECTING COMMUNITY
Historic Jackson Ave. once served as the Main Street of the
Historic Westside. Home to a variety of businesses – from hotels
and entertainment venues, to community services – it served
as the primary place to gather. The street hosted community
parades, performances and festivals that brought residents and
visitors together. By investing in new neighborhood amenities
and community services, housing and programming, this
strategy begins to bring the Historic Westside’s Main Street back 2 StockPhoto
Stock Photo 4 woodstockRd, Photo Credit: Todd McInturf, The Detroit News
to life.
3 4 Xtract Juice Bar, Photo Credit: BlackEnterprise.com
Fairmount Park Horticulture Center, Photo Credit: Fairmount Park Conservancy
1 Daily Groceries Co-Op, Photo Credit: Athens Convention and Visitors Bureau
3 Johannesburg Community Garden, Photo Credit: onwardthebook.com
5 Tampa Bay Black Heritage Festival, Photo Credit: Visit Tampa Bay
The numbers on the photos correspond to the map on the opposite page.
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 13JACKSON AVE. PROJECT:
CO-OP GROCERY + AFFORDABLE FAMILY
HOUSING PROJECT
The Historic Westside is a food desert facing the highest level of food insecurity
in the Las Vegas metro area. Traditional grocery store models have, in recent
years, failed to survive, leaving healthy food offerings in the area extremely
limited. This project aims to reverse that, utilizing a co-op model to provide both
fresh and convenience foods, while being supported in a development that will
also provide affordable family housing as well as space for food education and
family learning.
Photo Credit: Granger Wootz/Getty Images Mandela’s Grocery Cooperative, Photo Credit: Michael Short, San Francisco Chronicle
The Development
• Three-story mixed-use proposed new development by the city of Las Vegas,
located at 400 Jackson Ave., at the NW corner of Jackson Ave. and D Street
• The 1st floor is proposed to house the co-op grocery and educational spaces; Inspiration: Mandela Grocery Cooperative (Oakland, CA)
for the 2nd and 3rd floors, affordable family housing is proposed.
• The parcel size is .62 acres; the total development size is anticipated to be Established in 2009, Mandela Foods Cooperative is a worker-
approximately 40,000 sf, with approximately 12,000 sf for the first-floor co- owned, full-service, 2,300 square foot grocery store located in
op and educational spaces and approximately 25,000 sf of housing between West Oakland, California that helps fill the need for healthy food
options in a community that has been historically underserved in
the 2nd and 3rd floors
grocery retail. It offers an example of using a cooperative to fill
needs in a food desert. Mandela has a series of community service
The Co-Op Grocery goals: it works to expand and promote local buying power and
The proposed co-op/grocery would feature fresh produce and packaged goods, employment opportunity through its efforts to increase purchasing
and would be owned and operated by the people who shop there (members). from small farms within a 170 mile radius of Oakland; it also works
When the store makes a profit, that profit would be divided among the members to distribute produce and other fresh foods to local convenience
or reinvested in the co-op’s operations, which are overseen by members. stores wholesale, to increase access to healthy food beyond its own
ThreeSquare, local food banks and pantries, the Las Vegas Culinary Academy neighborhood. Additionally, Mandela’s provides entrepreneurial
and the University of Nevada, Reno Extension are proposed as possible training for low-income residents working within the store’s
partners, providing assistance in sourcing produce and packaged goods as cooperative.
well as supporting operations. Additionally, these partnerships will provide
The cooperative also has a profit sharing arrangement with
an opportunity to welcome to this space healthy food education, training and members of the neighboring People’s Federal Credit Union, a local
cooking classes for families, small food-based business development classes and credit union. While most cooperative grocery stores are consumer
other programs desired by the community. cooperatives – owned by the people who shop there – Mandela
Food is a worker cooperative, demonstrating the diversity of
The Affordable Family Housing co-op concepts.
The two floors above the co-op are proposed to be affordable family housing.
These family-sized, family-friendly housing units are proposed to contain two Stock Photo
or more bedrooms and include additional features critical for families, including
spaces where family members can gather for meals and activities and where
children can play as well as sufficient storage space among other amenities.
Creating developments friendly to families also means having access to both FACT: It is estimated that for every $1,000 spent at a food co-op, $1,606 goes into the local economy;
indoor and outdoor spaces where families can come together to recreate, play
and learn. This development – with the co-op below, and access to greenspace in
for every $1 million in sales, 9.3 jobs are created - Yes! Magazine (2013)
the nearby James Gay Park – will provide both.
14 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic WestsideMulti-Family Housing at the Former Greater
JACKSON AVE. PROJECT: SINGLE FAMILY New Jerusalem Church Site
HOME IMPROVEMENTS + INFILL The city of Las Vegas has recently acquired the site
and will be utilizing United States Department of
Housing and Urban Development (HUD) funding
to replace the former church building – which has
As you move east on Jackson Ave., between D Street and James Gay Park, the significant structural issues – with a new mixed-use,
character of the street turns to residential, creating a nice connection between mixed-income development featuring office/retail/
the commercial core of the street and the greenspace bookending it. To re- community space on the ground floor and three
introduce a neighborhood feel to Jackson Ave., and to welcome new residents, floors of housing above. The City will engage with
the city of Las Vegas will work with homeowners and community partners to the community later this year regarding the design
make investments in existing homes to improve and/or rehabilitate them, and and development of the project.
will work to build new, affordable single-family homes on vacant lots.
Single Family Home Rehabilitation and Improvement Program
The city of Las Vegas, working together with community partners, will implement
a program to work with homeowners who wish to stay in their homes and
make improvements to their houses and landscaping. These improvements will
begin with an assessment of conditions and identification of needs, followed
by a proposal for improvement services. Once support from the homeowner is
received, the city will partner with appropriate organizations and companies to
implement the improvements.
Photo Credit: Miranda Alam/Las Vegas Sun
For homes and lots that may be vacant and/or the owner wishes to sell the Photo Credit: Google Maps
property, the city will seek support from a number of partner organizations.
Two existing programs that can be utilized are: Jackson Ave.: B St. to D St. – Of the 21 lots fronting Jackson Ave. between D and B Streets, eight lots (39%) are
vacant. A number of the existing homes and buildings are in need of repair.
• Nevada Preservation Foundation: The Foundation received $250,000 in
initial funding to establish a revolving loan fund to purchase, rehabilitate and
sell residential properties in the Historic Westside. Eighty vacant homes in
the neighborhood are under consideration, and the Foundation is focused
on working in ‘clusters’ to create impact. The Foundation is focused on
preservation, and helping to stop displacement in changing neighborhoods.
They are currently exploring opportunities to infill with homes that share a
similar character to existing homes in the Historic Westside, are accessible
and are built with a universal design to promote aging in place. Their
fund will also help to support home purchases as well as down-payment
assistance.
• Neighborhood Housing Services of Southern Nevada Inc.: This community
nonprofit acquires, rehabilitates, and retains (or sells) vacant homes in
the Historic Westside, and they are currently working with the city of Las
Vegas to identify properties. The organization also provides down payment
assistance to help make housing affordable. Photo Credit: Google Maps Photo Credit: Google Maps Photo Credit: Google Maps
Other partners will be identified as this program is developed.
Existing Historic Westside Housing: Rehabilitation of homes such as these located in the Historic Westside will be supported, while new single family housing
development will aim to mirror the character of existing architecture.
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 15Proposed new gateways to James Gay Park
JACKSON AVE. PROJECT:
REIMAGINED JAMES GAY PARK/
GREENHOUSES + COMMUNITY FARMING
The location of James Gay Park has created challenges in terms of use and
activation. In 2013, the 5-acre park was closed after issues with criminal activity
and significant increases in homeless encampments; it was gated and locked
and has remained closed since, cutting Westsiders off from one of only two park
spaces in their neighborhood. The park carries significant cultural references
for the local community, having been named after James Arthur Gay, one of the
best known and most admired local black leaders of his generation who played Fairmount Park Horticulture Center, Photo Credit: Fairmount Park Conservancy Photo Credit: Google Maps
a fundamental role in desegregating the Las Vegas Strip. He died in 1999. The
reopening and activation of the park is a critical element to supporting the
community and culture of the Historic Westside, but it must be activated in a Community gathering
way that creates a safe space, welcoming visitors back. The opportunity here
is not just to reopen the park, but to create new opportunities to support the
Historic Westside in a variety of ways. This strategy for a reimagined James
Gay Park envisions a focus on health, recreation, and community-building and
an opportunity to establish the Historic Westside as a resilient and sustainable
community.
Proposed Park Elements
Currently, James Gay Park is home to a playground and activity area, skate park
and basketball courts.Those elements are proposed to stay, and be augmented
by greenhouses and harvesting facilities that will bring new life and energy to
the park while also providing fresh produce, community learning facilities and
opportunities to bring seniors, family and youth together. The gates will be Stock Photo Food Well Alliance, Atlanta Georgia, Photo Credit: Food Well Alliance
removed from the park, and a new gateway entrance will connect to Jackson Ave.
to the west. To the south, a vacant parcel will become a new entry to the park,
connecting it to the Washington Ave./D Street campus. The addition of new Urban agriculture and learning Activated open space
lighting will enhance accessibility and safety.
Programming and Activation
In order to bring continuous activity to the park, the primary programming
focus will be centered around the greenhouses and community farming. The
greenhouse operations and education programming are proposed occur in
tandem with a number of partners - including the Las Vegas Culinary Academy
and University of Nevada Reno, Extension - and this facility may connect to
another proposed urban agriculture facility on the Washington Ave./D Street
campus. In addition to providing economic opportunities within an urban
farm context, an “earn while you learn” model is envisioned for local residents,
creating a program to provide supplemental wages for participants and their
families while they acquire core skills, agricultural expertise and guidance in
Photo Credit: Civil Eats Fresno’s Freedom School, Photo Credit: ©Joan Cusick Photography iFarm, Photo Credit: Food Processing Technology
launching and operating their own business.
16 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic WestsideJACKSON AVE. PROJECT: Historic Westside Neighborhood
Revitalization Strategy Area
SMALL BUSINESS SUPPORT (NRSA)
The United States Department of
The Historic Westside has seen a significant lack of public and private sector Housing and Urban Development (HUD)
investment over decades (as compared to other nearby neighborhoods) due to has selected the Historic Westside as a
historic redlining and the repercussions that came from it. Rebuilding a small Neighborhood Revitalization Strategy
business economy will mean deliberate efforts to undo negative effects of Area (NRSA).
past decisions with focused incentives and small business support. There are a
number of small businesses operating in the Historic Westside currently, many The Historic Westside NRSA is based
of them being operated out of homes and garages, while some serve customers upon The HUNDRED Plan’s community-
out of the few remaining storefronts in the area. Supporting, bolstering and based approach for tailored economic
growing these small businesses to locate in a storefront will be the first focus development, and focuses on how
of small business support, while programs to help new businesses start up or the city will harness public-private
relocate to the Historic Westside will be critical to diversifying the business mix. partnerships, empower community
Bringing together a critical mass of diverse business offerings will be necessary stakeholders, and leverage funding
to jumpstarting a larger retail and services offer. The focus here will be to help to improve economic conditions and
support and subsidize small businesses as the market catches up, while also enhance quality of life by constructing
creating a local-serving (and benefitting) economy. mixed-use developments, incentivizing
business recruitment and fostering
entrepreneurship opportunities for
Supporting Existing Businesses
current and future residents.
There are just over 50 active business licenses within the boundaries of the
Historic Westside currently, the majority of them falling in an undefined
The NRSA work is integrated into this
category, likely indicating home-operated businesses such as mechanic shops,
implementation strategy. The Office of
beauty shops or daycare. Only two of these active licenses are on Jackson Ave.,
Community Services is leading efforts to
both of them barber shops/hair salons.
engage the community.
The first step in supporting small business will be to work with existing Jones Drug Store, Photo Credit: Long Islander News
business license holders one-on-one to see what type of assistance will be most
supportive to them, and then work to craft personalized support tools and
programs for them. Where appropriate, there may be opportunities to assist
business owners in relocating to Jackson Ave. and/or along D Street to begin to
create a critical mass of businesses clustered together.
Small Business Startup or Relocation Assistance
Additionally, the city of Las Vegas will work with the local community to identify
gaps in services and identify opportunities to assist with small business startup
or relocation assistance. This program will include opportunities to support
business plan development, financial assistance to relocate or open your doors,
permitting support and expediting, and marketing assistance.
Inner City Innovation Hub
The city of Las Vegas is currently working on funding options to establish
an Inner City Innovation Hub at the Westside School in one of the original
classrooms. The Hub will provide resources and aid to the unemployed and
support minority-owned/run business enterprises. The mission of this project
will be to empower minority workers and entrepreneurs with the skills to find
suitable work or the expertise to build their own business.The Hub will also
leverage training and tools provided in the Workforce Opportunity Center to
help prepare community members for a fast-changing job market and promote Kove Bros. Hardware, Photo Credit: Dusica Sue Malesevic JennyCakes Bakery, Photo Credit: JennyCakes Bakery
the growth and global competitiveness of Minority-Owned Business Enterprises.
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 17JACKSON AVE. PROJECT: Informational and educational events
PROGRAMMING + ACTIVATION
The historic Jackson Ave. once played host to community events, celebrations,
parades and performances that brought the community together and welcomed
visitors. Programming and pop-up activations in the short term will be key to
re-introducing locals and visitors to the Historic Westside, and long-term will be
critical to building community. This programming should focus on a number of
areas:
• Annual festivals that celebrate the history and story of the Historic Westside
through music, performances, tours, recognition of key individuals and other
programming
• Informational and educational events that support the needs of Westside
Colorado Black Arts Festival, Photo Credit: Kathryn Scott Osler, The Denver Post
residents
• Regular, ongoing pop-up entertainment that is live-music and food focused,
to create interest and activity on weekends, weeknights and holidays
The programming to be developed should be done with the unique history of the
Cultural and historical celebrations
Stock Photo
Historic Westside in mind, paying homage to the past while also celebrating a
vibrant future for the neighborhood.
Planning and Programming the Events
This plan anticipates the creation of a new Historic Westside non-profit
organization that can support the community and facilitate events and
programming. This non-profit would be supported through a variety of
fundraising efforts and support from community partners, and would also
work to connect residents with the new investments and opportunities in the
community through education, information sharing and advocacy.
Five Points Jazz Festival, Photo Credit: © Ken Hamblin
VegFest, Photo Credit: LiveKindly
Community gatherings
Five Points Jazz Festival, Photo Credit: Daniel Brenner, Denver Post
18 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic WestsideJACKSON AVE. PROJECT:
JACKSON AVE. STREET IMPROVEMENTS
Jackson Avenue from C Street to H Street will see a variety of streetscape
improvements when it is reconstructed by the end of 2022. Features – as prioritized
by the community – will include: 15-foot sidewalks with shade trees; upgraded lighting
Urban greenhouse at Denny Farrell Riverbank State Park, New
for both the roadway and the pedestrian environment; and curb extensions at York, Photo Credit: Edible Manhattan
intersections to make pedestrian crossings safer and shorter. This project is estimated
to cost $5 Million.
Big Tex Urban Farms, Dallas, Photo Credit: Nathan Hunsinger, The
Dallas Morning News
Black Heritage Celebration of the Arts, Oklahoma City, Photo Credit: Oklahoma City Moms Blog
Favianna Rodriguez, Artist, Photo Credit: Women in Hip Hop
Sip and Savor Coffeehouse, Chicago, Photo Credit: Amber Marie Green, Chicago Sun Times Jackson Avenue Improvement Photosimulations Artwork by Detour, Photo Credit: Thomas Evans
Option 3: Sharrows
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 19WASHINGTON AVE. / D STREET
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1 Workforce Opportunity Center 4 Historic Westside Health Care Center NOTE: This rendering is intended to provide a conceptual vision for the
future of the Washington Ave./D Street area, but is not intended as
2 Culinary Innovation Programs + Urban Agriculture 5 Historic Westside / African American Museum + Performing Arts Theatre a site-specific development plan. Anything shown in this image is for
visualization only.
Rendering by Gensler.
3 Market Hall + Small Business Incubator 6 Washington Ave. + D Street Improvements
20 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic WestsideCREATING + CELEBRATING OPPORTUNITY
This intersection of Washington Ave. and D Street offers a
double-gateway into the Historic Westside, and the opportunity
to build off one of the most important assets remaining in the
neighborhood – the Historic Westside School. This area is about
celebrating the opportunity that the Historic Westside provided
to African Americans, and creating opportunity for a new
generation of people.
2 4 Photo Credit: Getty Images
At this crossroads, the neighborhood envisions welcoming a new
museum and theatre that tell the story of the black community
in Las Vegas, and how the Historic Westside came to be one
of the most vibrant black neighborhoods in America. This new
complex also provides the opportunity to offer a historical Stock Photo
education about the struggles of the black community to
overcome institutionalized racism. Adjacent, a new campus will
offer diverse education and job training opportunities, creating
direct connections to employment and entrepreneurship for a
new generation.
5 : National Museum of African American History and Culture,
Photo Credit: Smithsonian Magazine
Stock Photo
1 3 The Source, Photo Credit: Zeppelin Development
5 Stock Photo
The numbers on the photos correspond to the map on the opposite page.
HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic Westside | 21WASHINGTON AVE. / D STREET PROJECT:
WORKFORCE OPPORTUNITY CENTER
Adjacent to the Historic Westside School will be a new multi-disciplinary 10,000
square foot $6.8M Workforce Opportunity Center developed in partnership with
the College of Southern Nevada which will provide education and job training in
various trades and technology. This new campus will also provide an employment
center, a business center to support entrepreneurs, and wrap-around services
to ensure diverse access to job opportunity. The proposed elements of the
Workforce Opportunity Center include:
Stock Photo
• Education and Job Training Center: Providing an evolving set of job training
services and support to individuals in the local community and beyond.
Training services to be offered will be fluid to keep up with industry and A student in an electrician class works on an electrical box, Photo Credit: Bob Chamberlin, Getty
market demand. Services could include but are not limited to:
- Skilled trades/construction, IT, healthcare and advanced manufacturing
- Apprenticeship programs
- Short-term certificates resulting in employment
• Workforce and Employment Center: Providing skills to support individuals
in their job search. Services could include but are not limited to:
- Needs assessment
- Resume building
- Job search assistance
- Interview skills
Training for Job Success Program, Photo Credit: City of San Antonio
- Job placement
- Referrals
• Wrap-Around Services: Services to support working with a low-income One-Stop Center
population to ensure basic needs are met and to take pressure off individuals The One-Stop Center at the Historic Westside School is supported by a
trying to focus on education and employment. Services could include but are collaboration of entities who receive employment and training funds from
not limited to: the Department of Labor. The Center is intended to assist employers in
- Supplemental Nutrition Assistance Program (SNAP) and Temporary staffing their companies with qualified individuals, and to assist job seekers in
Assistance for Needy Families (TANF) obtaining the skills necessary to fill those positions.
- Housing needs The Center will bring those services to the local area by providing access, either
- Transportation directly or virtually, to partners who provide funding for skills training, adult
- Mental health support education, job search assistance, and community services, such as:
- Support for purchasing work items (e.g. boots, uniforms) • Occupational skills training for jobs in Nevada’s in-demand industries
- Child care center/child development center. This center would support not • On-the-job training (OJT) with employers
only the individuals coming to the Workforce Opportunity Center, but the • Job search assistance and labor market information
families of the Historic Westside community as well • Adult education
• Access to assistance with vocational rehabilitation services
Special attention will be given to local residents, including priority in program • Access to community organizations for assistance with things such as
registration, tuition waivers and scholarship programs. A communications rent and utility payments
strategy to ensure local residents are informed of these opportunities will be • Access to Temporary Assistance for Needy Families (TANF), Supplemental
developed. The facility will be managed as a partnership between the College of Nutrition Assistance Program (SNAP), and TANF Childcare Assistance
Stock Photo
Southern Nevada and the city of Las Vegas, but its operations will be supported
by a number of other partners.
22 | HUNDRED PLAN IN ACTION: Aligning the Implementation Strategy for the Historic WestsideYou can also read
