How circular economy is shifting linear thinking - Giulia Silenzi GIOIN | Rome, October 2018
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How circular economy is shifting linear thinking Giulia Silenzi GIOIN | Rome, October 2018
83 % Of people said they don’t associate
the word sustainability with cool
© Officine Innovazione Srl Source The New Sustainability by The Innovation Group, part of J. Walter Thompson Intelligence 2
In 2030, circular economy is supposed to create…
… a net income of € 1.8T+ , meaning
+ € 3,000 household income
2M+ new jobs
an estimanted annual total material savings potential of €1T+
© Officine Innovazione Srl Source Deloitte, Breaking the Barriers to the Circular Economy, EU Commission 3
Linear thinking means …
RESOURCE EXTRACTION TAKE MAKE USE WASTE
Problem .1 Problem .2
When?
Biodiversity loss 10k+ species gone /year
Reusing
NATURAL RESOURCES
Recycling
Land degradation 95% of land will be degraded by 2050
Ocean pollution 8M+ metric tons of plastic /year
Refurbishing
Climate change Arctic ice is declining 12.8% /decade
TIME
Natural resources will be
exhausted
Circular thinking means
MAKE
Logistics
RESOURCE EXTRACTION DESIGN / R&D
(RE)MANU- Customer value
PROCUREMENT
FACTURING
Company
RECYCLING COMPANY (RE)SALES Linear thinking
TAKE-BACK AFTERSALES USE
WASTE
MAIN SECTORS OF MANUFACTURING /
FOOD & BEVERAGE CLOTHING PACKAGING
APPLICATION ELECTRONICS
© Officine Innovazione Srl 5
Circular thinking means
Examples
Logistics Customer value Company
SOME OUTSTANDING PLAYER
© Officine Innovazione Srl 6
Circular thinking means
Examples - Apple
2011 2018 2019+
21% 100% renewable
energy for 100%
of facilities
Rethink materials
Mining less from the earth.
And more from old devices
© Officine Innovazione Srl * Apple Stores, offices, data centers and co-landed facilities in 43 countries, including USA, UK, China and India 7Circular thinking means
Examples - Patagonia
$ 750M+ revenues
(40% growth)
2011 2017 2018 …
Launch of 50k+ 70k+ repaired
repaired jackets sold /year
jackets
sold
Launch of the
eCommerce
© Officine Innovazione Srl 8Circular thinking means
Examples - Adidas
+ NEW PRODUCTS
- ULTRABOOST RUNNING SHOES
- JUVENTUS FC JERSEY
+ INCREASED SALES
+ 5M OF SOLD SHOES @ €180 /PAIR
(11M 2019 ESTIMATED)
+ 2024 COMMITMENT
USE RECYCLE PLASTIC ONLY
© Officine Innovazione Srl 9Circular thinking means
Examples - Kering
Kering’s pioneering Environmental
11.068 Profit and Loss (EP&L) measures and
values in economic terms the
environmental impacts across our own
8.469 operations and the entire supply chain.
7.140
2017 RESULTS
€ 482 M
2015 2016 2017 +18% on a pro forma basis
-10% growth compared to 2016
48 48
Revenue (M€)
44 EPL intensity = (EPL / k€ Revenue)
Targeted reduction
© Officine Innovazione Srl 10Circular thinking means
Examples - Danone
2016 2018 2025
No Open 100% recycled
Wrap Innovation
Pack plastic
Initiative
© Officine Innovazione Srl 11In 1634, someone called John Donne* said “No man is an island…” © Officine Innovazione Srl * John Donne was an English poet and cleric in the Church of England 12
… we need to foster cooperation among actors, while Connecting the dots… © Officine Innovazione Srl 13
Idea generation
NON-DISCOSABLE CLIENT
Case study
FAST TRACK
NEW PRODUCT\S
IDEA GENERATION
© Officine Innovazione Srl 14Acceleration program
Case study
Demo
Startups 300+ 60 25 7 Acceleration Day
15 are playing with
% Circular Economy
© Officine Innovazione Srl 15Get in touch
Giulia Silenzi
Senior Manager
gsilenzi@deloitte.it
Officine Innovazione
© Officine Innovazione Srl 16Il nome Deloitte si riferisce a una o più delle seguenti entità: Deloitte Touche Tohmatsu Limited, una società inglese a responsabilità limitata (“DTTL”), le member firm aderenti al suo network e le entità a esse correlate. DTTL e ciascuna delle sue member firm sono entità giuridicamente separate e indipendenti tra loro. DTTL (denominata anche “Deloitte Global”) non fornisce servizi ai clienti. Si invita a leggere l’informativa completa relativa alla descrizione della struttura legale di Deloitte Touche Tohmatsu Limited e delle sue member firm all’indirizzo www.deloitte.com/about. © 2018 Officine Innovazione Srl
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