GROUP GERMAIN HOTELS - Groupe Germain

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GROUP GERMAIN HOTELS - Groupe Germain
GROUP GERMAIN
HOTELS
GROUP GERMAIN HOTELS - Groupe Germain
conte nts

03      OUR HISTORY
06      OUR TEAM
14      OUR MISSION, VISION, AND VALUES
18      SUSTAINABILITY
20      LE GERMAIN HOTELS
28      ALT HOTELS
34      HOTELS LIKE NO OTHERS
36      HISTORY OF OUR HOTELS
38      HOTEL LOCATIONS
40      OUR DEVELOPMENT
42      HONOURS
44      THE COLLECTION
45      THE MAGAZINE AND BLOGS

2    GROUP G E R MA I N H O T E L S
GROUP GERMAIN HOTELS - Groupe Germain
th e h is tory of g r ou p g er m a in h ot el s

                   OUR HISTORY

GROUP GERMAIN HOTELS IS A QUÉBEC CITY FAMILY-OWNED
BUSINESS THAT WAS ESTABLISHED MANY YEARS AGO BY
VICTOR AND HUGUETTE GERMAIN.

It all started in 1957 when the Germains         Victor Germain set the tone for the
became the owners of a convenience               business with his financially successful
store with a lunch counter. Soon after,          operations, including Le Fiacre
Victor and Huguette acquired another             restaurant and many residential
esta­blishment, this time a restaurant           and commercial buildings. Guided by
located in a small shopping centre.              the same commit­ment to excellence,
And a few years later they opened yet            Christiane and Jean-Yves, Victor
another restaurant, Le Fiacre, which             and Huguette Germain’s two eldest
became renowned in Québec City.                  children, developed original restaurant
Victor acquired a residential building           concepts like Cousin Germain and
in the mid-1970s and it was then that            the Café Saint‑Honoré.
he created his property management
business, called Casot.

                                                                           G R O U PEG ER M AI N . C O M   3
GROUP GERMAIN HOTELS - Groupe Germain
th e h is to r y of g r ou p g er m a in h ot el s

While in their early twenties, Christiane                        in Canada. It included Le Bistango
and Jean-Yves Germain already showed                             restaurant, successor to the famous
great leadership in managing                                     Le Fiacre restaurant. At the time, with
establishments that were making                                  its bold and avant-garde concept,
an impression on the Québec City scene.                          Hôtel Germain-des-Prés quickly became
                                                                 a resounding success! Its comfort,
In the 1980s, while on a trip to New York                        quality, and service garnered praise
City, Christiane and Jean-Yves fell in love                      and the enthusiasm of a dynamic
with Morgans Hotel. The legendary                                business clientele in touch with
institution with its innovative boutique-                        the latest trends.
hotel concept captivated their interest.
Then and there they decided to open                              The success continued. Other hotels
their first hotel property.                                      followed in Québec City, Montréal,
                                                                 Toronto, and Calgary. In 2007,
In 1988, Christiane and Jean-Yves                                Group Germain Hotels began a brand
inaugurated their very first hotel, which                        new adventure by launching Alt Hotels,
they named Hôtel Germain-des-Prés.                               a pared-down, reasonably priced luxury
It was the very first boutique hotel                             concept featuring modern designs.

4     GROUP G E R MA I N H O T E L S
GROUP GERMAIN HOTELS - Groupe Germain
Today, the Germain family owns and operates Le Germain Hotels and Alt Hotels
across Canada. Ranked as one of Canada’s 50 Best Managed companies,
Group Germain Hotels is renowned for the impeccable warmth and style
that characterizes its hotels. Since opening their very first property in 1988,
the 1,000 staff members of Group Germain Hotels have welcomed a multitude
of guests, totaling nearly 4 million overnight stays to date. And the family
has grown: Huguette and Victor Germain’s grandchildren, Hugo, Marie Pier,
and Clarah, are now working for the company! Since its start over 50 years
ago, Group Germain Hotels has witnessed remarkable growth, which will
continue in leaps and bounds as it pursues its national expansion.
GROUP GERMAIN HOTELS - Groupe Germain
ou r t ea m

                     OUR
                     TEAM
                     CO-PRESIDENT
                     As Co-President of Group
                     Germain Hotels, Christiane
                     Germain oversees operations
                     and marketing for all of the
                     Group’s properties. Dynamic,
                     tenacious, and inventive,
                     her entrepreneurial qualities
                     have been honoured on several
CHRISTIANE GERMAIN

                     occasions by Canada’s
                     business and tourism
                     communities. After
                     over 30 years in the industry,
                     Christiane is especially proud
                     to be able to offer career
                     opportunities to people who
                     share the values ​​of the Group
                     Germain Hotels family.
                     Committed to the economic
                     vitality of the country,
                     Christiane attaches great
                     importance to the development
                     of Canadian talent, which she
                     supports particularly through
                     the local procurement policy
                     implemented by the Group.
                     In addition to presiding over
                     a growing business, Christiane
                     Germain is chair of the board of
                     directors of the Musée national
                     des beaux-arts du Québec
                     and is involved in supporting
                     numerous charities.
GROUP GERMAIN HOTELS - Groupe Germain
ou r t ea m

JEAN-YVES GERMAIN

CO-PRESIDENT
Trained at the Institut
de tourisme et d’hôtellerie
du Québec, Jean-Yves is
Co-President of Group Germain
Hotels. Gifted with a keen business                       Alongside his career
sense, he is in charge of development,               as an hotelier, Jean-Yves
orchestrates financing, and supervises               is president of Casot ltée,
the construction of all the hotels. Jean‑Yves              a company based in
began his career in the restaurant industry.            Québec City that owns
                                                       and operates a number
It was where he first tried his hand at
                                                            of commercial and
raising capital. Since then, he has                      residential properties.
mastered the structuring of investment                       He is also chair of
funds and financial strategies for the                   the board of directors
company’s hotel developments. Group                            of the Orchestre
Germain Hotels, whose finances he runs,               symphonique de Québec
is ranked among the 50 Best Managed                           and is dedicated
Companies in Canada thanks to its                           to several charities
economic and financial health.                                in the community.

                                                         G R O U PEG ER M AI N . C O M   7
GROUP GERMAIN HOTELS - Groupe Germain
ou r te a m

               VICE-PRESIDENT, OPERATIONS
DIDIER OBEUF

               Guided by his 35 years of international experience and in-depth knowledge of the hotel
               industry, Didier manages the daily operations of the hotels. The members of his team
               often speak of his pragmatism and joie de vivre. According to him, a company’s values
               and its human capital are its main strengths.
               Born in the south of France, Didier came to discover the world of hospitality
               in prestigious establishments in Paris and Monte Carlo. Over the course of his career,
               he spent more than 20 years working for the Accor Group. He settled in Canada with
               his family in 1987 and was the Vice-President of Operations for subsidiary Accor
               Canada from 1997 to 2006.
               In 2007, Groupe Danone entrusted him with the general management of Evian Royal
               Resort, but nostalgia for his adopted country made him decide to return to Canada
               to manage Fairmont hotels with the Westmont Group.
               Didier has a Bachelor of Commerce degree and is a graduate of the Executive
               Program at Cornell University. He has been involved with a number of boards and
               organizations, including as an adviser to the international trade ministry of France.

           8        GROUP G E R MA I N H O T E L S
GROUP GERMAIN HOTELS - Groupe Germain
ou r t ea m

ANNIE LANDRY
VICE-PRESIDENT, FINANCE
AND CORPORATE SERVICES
GROUP GERMAIN HOTELS
AND CASOT LTÉE
Over the past 20 years, Annie has
very actively contributed to
the growth of Group Germain Hotels
and Casot ltée. Leading a team
of more than 40 people, Annie is
in charge of monitoring budgets,
construction costs, and monthly
payments. She is also responsible
for all legal aspects and the
temporary and permanent financing
of construction projects.
Her commitment to building sound
financial investments sustains
the company’s steady growth.
A graduate of Laval University and
a member of the Ordre des CPA
du Québec, Annie started her career
in the financial advisory service
of Samson, Bélair/Deloitte & Touche,
in Québec City. She then worked
for Exfo and for Siemens –
Technologies du bâtiment Inc. As a
financial controller, she developed
strong change management skills
and became proficient in system
and process implementation
on an international scale.
Annie is the mother of two sporty
teenage girls and is an active
member of the community in
her free time.
GROUP GERMAIN HOTELS - Groupe Germain
ou r t ea m

HUGO GERMAIN

           DIRECTOR OF DEVELOPMENT
           With experience in business development in the retail trade and an MBA from Queen’s
           University, Hugo officially joined Group Germain Hotels’ operations in January 2006.
           Involved from the outset in the creation of the Alt concept, Hugo actively participated
           in the design, construction, start-up, and operations of the first Alt property, holding
           the position of General Manager of Alt Hotel Quartier DIX30 in its first year of operation.
           He is dedicated to making this banner a leader in its niche in Canada.
           In 2009, Hugo moved to Québec City and took on the responsibility of sourcing, planning,
           and overseeing new hotel development opportunities for both hotel banners across
           the country. Hugo is also the chair of the Séminaire Saint-François Foundation, a member
           of the Québec City Summer Festival board, and an advising member of La Ruche via
           Québec’s SM40 Alliance.

           10     GR O U P G E R MA I N H O T E L S
ou r t ea m

MARIE PIER GERMAIN
                 DIRECTOR OF OPERATIONS,
                 REGION OF MONTRÉAL
                 A graduate of Queen’s
                 University in Mechanical
                 Engineering with a Master’s
                 Degree from the McGill-HEC
                 EMBA program, Marie Pier has
                 been an active member of the
                 family business since 2006.
                 She began her career in
                 Calgary during construction
                 of the Le Germain Hotel real
                 estate complex, managing
                 office space rentals and acting
                 as a senior consultant to the
                 residence sales team. Her
                 natural flair for customer
                 service proved to be a real
                 asset. In the years that
                 followed, she went on to
                 manage the team of architects,
                 designers, and engineers
                 responsible for the construction
                 and renovation of the
                 company’s hotels and then took
                 the helm of Alt Hotel Montreal
                 in 2016 as General Manager.
                 Today as Director of Operations,
                 she manages all properties
                 located in the greater Montréal
                 region in addition to overseeing
                 the architecture and design of
                 hotels under construction.
                 Always in search of adventure,
                 Marie Pier has traveled around
                 the world and learned to speak
                 five languages. She is also the
                 proud mother of a little girl
                 and a little boy.
ou r t ea m

ÉRIC APRIL

         DIRECTOR OF CONSTRUCTION
         An expert in renovating and building new hotels, Éric joined Group Germain Hotels
         in early 2002 to supervise the design and construction of Le Germain Hotel Toronto.
         After more than 15 years with Group Germain Hotels, it has become second nature for
         Éric to make any project a success, working with whomever he needs to to deliver
         more complex projects.
         For Éric, challenges are a source of satisfaction rather than trepidation. His expertise
         shines through no matter the size of the project, anywhere in Canada. He also sits
         on a number of advisory committees.

             12   GR O U P G E R MA I N H O T E L S
ou r t ea m

VICE-PRESIDENT OF SALES AND MARKETING
A tourism graduate, Monique is passionate about the trends and new technologies
                                                                                                      MONIQUE STROUVENS
that shape the travel industry. Her 30 years of experience in the hotel industry, with
15 years specializing in sales and marketing, distribution, as well as in e-commerce,
make her a born manager. In 2017 she joins the team at Group Germain Hotels as
Vice-President of Sales and Marketing, an ideal opportunity to put her expertise to
good use at a rapidly growing company. Her keen interest in design and gastronomy
are a natural fit for the brands that she will be highlighting in her role.

                                                                 G R O U PEG ER M AI N . C O M   13
o u r m is s ion, vis ion , a nd va lu e s

                                             THE GERMAIN
                                                                        TOUCH

     OUR
     MISSION
     OUR MISSION IS TO CREATE,
     DEVELOP, AND MANAGE HOTELS
     DESIGNED TO REFLECT THE LATEST                                                       OUR VISION
     TRENDS AND ENVIRONMENTAL                                                             To be recognized as
     CONCERNS, WHERE PERSONALIZED                                                         a leader in hotel
     CUSTOMER SERVICE IS AT THE HEART                                                     development and
     OF EVERY EXPERIENCE.                                                                 management, through
     The mission of each property (Germain Hotels                                         innovative practices
     property) is to provide guests with personalized                                     while providing our
     service delivered by attentive, qualified staff                                      guests with comfort
     anticipating and exceeding every guest’s                                             that stands out for
     expectations.                                                                        its sophistication and
                                                                                          the quality of service
                                                                                          from our attentive staff,
                                                                                          from coast to coast.

14       GR O U P G E R MA I N H O T E L S
o u r mis s ion, vis ion , a nd va lu e s

                   2                     TEAMWORK
                                         Our staff is united in a common desire
                                         to offer personalized service.

OUR
                                3
                                                                 AESTHETIC
                                                                 SENSE
                                                                 Our staff takes

VALUES                                                           great care to exhibit
                                                                 exemplary behaviour

1
                                                                 through their active
                                                                 presence, impeccable

                               4
 RESPECT...                                                      appearance, elegance,
 …for our guests,                                                and pride, which
 by taking care of                                               ensures the distinction
 them throughout                                                 of our signature, our
 their stay thanks                                               design, our hospitality,
 to our personalized,                                            and our services.
 yet discreet service;
                                DARING
 ...for our staff, whose        Because innovation stems from daring
 sincerity, pleasure,           decisions, we favour a business approach
 happiness, and sense           that challenges preconceived ideas and
 of accomplishment              encourages our teams to take the initiative
 contribute to the              in order to, ultimately, offer our guests
 success of our mission;        a unique hotel experience.

                                                                                     5
 ...for the environment,
 which is why we make           GENEROSITY
 use of the latest              The well-being of our guests
 advances in energy             being at the heart of our priorities,
 efficient design and           our hospitality philosophy rests on
 development.                   our employees’ sincere interest in
                                providing considerate and attentive
                                service. We also believe that it is extremely
                                important to give back to the communities
                                where we work and to encourage the
                                next generation.

                                                                    G R O U PEG ER M AI N . C O M   15
o u r mis s ion, vis ion , a nd va lu e s

                                       PEOPLE MAKE
                                       THE DIFFERENCE
                                       Each member of the team
                                       is chosen for their natural desire
                                       to welcome and take care of our
                                       guests. They have shown their
                                       dedication to providing our guests
                                       with unparalleled Germain service.
                                       We all, as team members, take
                                       special care with our guests
                                       to ensure they feel at home.
                                       In our hotels, each guest is unique.
                                       And each member of the team
                                       takes care of our guests in
                                       a unique way.

  “Our employees
are at the heart of
     our business.
    We want them
           to grow
and build a career
          with us.”
     — Jean-Yves Germain

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s u s ta ina bility

GROUP GERMAIN
HOTELS AND
SUSTAINABILITY
                                                               From the environmentally
                                                               friendly building practices
                                                               we follow to the charitable
                                                               donations we make, from
                                                               the financial health of our
                                                               organization to the training
                                                               programs we have
                                                               developed for our team,
                                                               each decision we make is
                                                               guided by the knowledge
                                                               that we are contributing to
                                                               the sustainable growth of
                                                               our communities.
                                                               We follow best practices in
                                                               governance and are proud
                                                               of our ranking as one of
                                                               Canada’s 50 Best Managed
                                                               Companies for more than
                                                               10 years.

18   GR O U P G E R MA I N H O T E L S
WE CARE
ABOUT THE
ENVIRONMENT
Montréal-based
LEMAYMICHAUD
Architecture Design
created all Alt Hotels
and Le Germain
Hotels. Our most
recent hotels are
designed and built
with careful attention
to environmental          WE SUPPORT OUR COMMUNITIES
conservation,             We encourage local sourcing of our products and
efficiency, and           services to give back to the communities where we
controls. For instance,   do business. We employ close to 1,000 people across
our most recent           Canada and support hundreds of jobs indirectly
projects feature          thanks to our local procurement policies and hotels
geothermal heating        under construction.
and cooling as well
as energy-efficient
                          Group Germain Hotels also supports the next
lighting systems.
                          generation of hoteliers and encourages local designers
Whenever possible,
                          and artisans whenever possible. For example:
we use products that
can be reused,             We support local hospitality schools and offer internships
                           in every one of our Alt and Le Germain hotels.
recharged or recycled,
and all our hotels         Le Germain Hotels staff wears local designer clothes created
                           by Marie Saint-Pierre and Bustle.
offer a smoke-free
environment.               Artwork in all of our hotels is created by Canadian artists.
                           We support a number of local charities and events every year.

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le g er m a in hote ls

LE GERMAIN
HOTELS
As the first boutique hotel in Canada, Le Germain believes in the value of staying
small and intimate. Whether in Calgary, Toronto, Montréal, Québec City, Charlevoix,
or soon Ottawa, we ensure that guests are welcomed warmly and continue to enjoy
attentive, personalized service throughout their stay. And it all comes wrapped
in an elegance matched only by the timeless appeal of our stylish, carefully
designed rooms.

Welcome to Le Germain: The original boutique hotel.

22     GR O U P G E R MA I N H O T E L S
l e g er m a in hote ls

LE GERMAIN HOTELS
PIONEERED THE BOUTIQUE-HOTEL
CONCEPT IN CANADA
BOUTIQUE HOTELS ARE DESIGNED TO SATISFY CUSTOMERS
PASSIONATE ABOUT DESIGN, QUALITY, AND COMFORT.
Contrary to what the name implies, a boutique hotel is not a hotel where one
can find boutiques. We often speak of the feeling when we want to describe
boutique hotels, but the concept is defined mainly by:

     Personalized service – a key difference – every need is anticipated and clients
     are treated as guests

     The average size of the establishment – generally fewer than 150 rooms

     Architecture and design – unique architecture, luxurious, stylish and simple
     design with an attention to detail and decor that offers an intimate atmosphere

     An urban location – hotels located in major cities and in vibrant and trendy
     neighbourhoods

                                                        “We provide personalized
                                                            services and quality.
                                                         Authenticity is reflected
                                                              in who we are and
                                                                  what we offer.”
                                                                       — Christiane Germain

24       GR O U P G E R MA I N H O T E L S
BOUTIQUE-HOTEL
CONCEPT
Emerging during the 1980s in New York City, the boutique-hotel niche market
experienced a boom in the 1990s. This type of hotel fills the gap in the market
left by the standardization typical of large hotel chains. In contrast, each boutique
establishment develops a unique style based on a concept and a personality
of its own. Each Le Germain Hotel bears a distinctive signature, that is to say,
each has a different lobby in terms of the look and the architecture. It’s the same
for the rooms and public areas in the hotels.

                                                                  G R O U PEG ER M AI N . C O M   25
“For us, each
establishment is unique.
Each has a different
location, clientele, design,
and environment.”
— Marie Pier Germain
LE GERMAIN HOTEL QUEBEC:
A 60-room hotel located in Québec City’s Old Port area.

LE GERMAIN HOTEL MONTREAL:
A 101-room hotel located in downtown Montréal. The renowned 50-seat Laurie Raphaël
restaurant is on the mezzanine level.

LE GERMAIN HOTEL TORONTO:
A 122-room hotel located in Toronto’s Entertainment District. The renowned 65-seat
Victor restaurant is on the hotel’s first floor.

LE GERMAIN HOTEL MAPLE LEAF SQUARE:
A 167-room hotel located in downtown Toronto as part of a multi-purpose real estate
project that includes condos, office space, stores, restaurants, and a hotel.

LE GERMAIN HOTEL CALGARY:
A 143-room hotel located in downtown Calgary as part of a multi-purpose real estate
project that includes condos, office space, and a hotel. The renowned 90-seat CHARCUT
restaurant is on the hotel’s first floor.

LE GERMAIN CHARLEVOIX HOTEL & SPA:
A 145-room hotel located in Charlevoix, Québec. The site includes Les Labours
and Le Bercail restaurants, a cafe as well as a nordic spa.

LE GERMAIN HOTEL COMING SOON

LE GERMAIN HOTEL OTTAWA:
A 115-room hotel located at the corner of Daly and Waller in a unique mixed-use complex
combining a hotel, condominiums, a theatre, and an art gallery.
Opening: 2018
a l t hote ls

ALT
HOTELS
At Alt Hotels, we march to a different
beat by giving guests the best of what
they want without any extra fluff. Located
in Winnipeg, Toronto, Ottawa, Montréal,
Brossard, Québec City, Halifax, and
St. John’s, all of our properties are
carefully crafted to combine eco-friendly
comfort within sleek urban spaces—                         “Light, intelligent,
all designed with guests in mind.
What’s more, our rooms are available                           and cheerful,
at the same affordable rate, every day,
all year round.
                                                                Alt is simply
                                                                    different.”
Alt Hotels. Stay unconventional.                                     — Didier Obeuf

30     GR O U P G E R MA I N H O T E L S
a l t hote ls

                      “At Alt Hotels,
                  we want travellers
                   to ask themselves
                         what is truly
                            important
                      in a hotel stay.
                  Is it the chocolate
                   on their pillow or
                a good night’s sleep
                          in an ultra-
                 comfortable bed?”
                               — Hugo Germain

                        G R O U PEG ER M AI N . C O M   31
A GREEN CONSCIENCE
 Use of the most advanced energy-efficient
 ­technologies, including heating and cooling
  by geothermal energy, heat recovery,
  and energy-efficient lighting
 Bella Pella bath products presented in refillable
 containers to avoid plastic waste

32     GR O U P G E R MA I N H O T E L S
ALT HOTEL QUARTIER DIX30:
A 158-room hotel located on Montréal’s South Shore.

ALT HOTEL QUEBEC:
Formerly Hôtel Germain-des-Prés, a 126-room hotel located in Québec City
(in the borough of Sainte‑Foy), steps from the main shopping malls and the
renowned 90‑seat Le Bistango restaurant.

ALT HOTEL TORONTO AIRPORT:
A 153-room hotel on the site of Toronto Pearson International Airport, at the end of
the LINK train line.

ALT HOTEL HALIFAX AIRPORT:
A 169-room hotel at Halifax Stanfield International Airport.

ALT HOTEL MONTREAL:
A 154-room hotel in one of Montréal’s new trendy hot spots, Griffintown.

ALT HOTEL WINNIPEG:
A 160-room hotel in the heart of the Sports, Hospitality and Entertainment District (SHED).

ALT HOTEL OTTAWA:
A 148-room hotel in the heart of downtown Ottawa on Slater Street.

ALT HOTEL ST. JOHN’S:
A 148-room hotel overlooking the harbour and offering a stunning view through The Narrows.

ALT HOTELS COMING SOON
ALT HOTEL CALGARY:
A 155-room hotel overlooking Bow River located in the heart of the dynamic East Village.
Opening: 2018

ALT HOTEL SASKATOON:
Conveniently located in the River Landing district, the 155‑room hotel will offer
beautiful views of the South Saskatchewan River.
Opening: 2018

ALT+ HOTEL QUARTIER DIX30:
Located in Brossard’s Quartier DIX30, the 168-room property will offer a unique
accommodation experience under a brand new banner.
Opening: 2018

                                                                             G R O U PEG ER M AI N . C O M   33
ou r t wo b a n n er s

HOTELS
LIKE NO OTHERS
AT LE GERMAIN AND ALT HOTELS, WE GO THAT EXTRA MILE
TO MAKE EACH STAY MEMORABLE. BELOW ARE A SAMPLE
OF THE UNIQUE SERVICES AND AMENITIES OFFERED AT OUR
PROPERTIES ACROSS THE COUNTRY.

                                                      SLEEP IN EVERY DAY
                                                      At Le Germain and Alt Hotels, we let
                                                      guests sleep in every day: there is no
                                                      checkout time when they book directly
                                                      on our website or over the phone!

                                                      WE WELCOME DOGS
                                                      We believe that the superior comfort
                                                      of our hotels should be accessible
                                                      to our four-legged friends. For this reason,
                                                      our guests can stay with their dogs in
                                                      all our hotels! When guests make a
                                                      reservation and inform us that they
                                                      will be bringing their dog with them,
                                                      we prepare the room with a “dining area”
                                                      carpet, a water bowl, a food dish, and
                                                      a comfy dog bed.

                                                      NAMA-STAY
                                                      Available on the Le Germain and
                                                      Alt Hotels’ blogs, the “Nama‑Stay” video
                                                      series allows guests to enjoy express yoga
                                                      sessions in the comfort of their hotel
                                                      room. And for the ultimate zen experience,
                                                      guests can borrow plush lululemon mats.

34   GR O U P G E R MA I N H O T E L S
CHARGING STATIONS
FOR ELECTRIC
VEHICLES
During their stay at
our properties, drivers
of electric vehicles can
literally recharge their
batteries while enjoying
a good night’s sleep.
In the spirit of our
ongoing commitment
to innovation and
sustainable development,
each property is equipped   WAKE UP IN STYLE
with universal              Guests can enjoy their morning coffee in the
charging stations,          comfort of their room before heading out to
including dedicated         a busy day. Complimentary Nespresso coffee
charging stations for       and DAVIDsTEA teas are available in each guest
Tesla vehicles.             room at Le Germain Hotels, and Keurig coffee
                            at Alt Hotels.

                                                          G R O U PEG ER M AI N . C O M   35
h i s tory of ou r h ot el s

HISTORY
OF OUR HOTELS
 HÔTEL GERMAIN-DES-PRÉS

                    LE GERMAIN HOTEL QUEBEC

1988                                   LE GERMAIN HOTEL MONTREAL
The first Group
Germain Hotels    1997                                   LE GERMAIN HOTEL TORONTO
hotel
                  Formerly under
                  the name Hôtel      1999                                 ALT HOTEL QUARTIER DIX30
                  Dominion 1912
                                      The first hotel
                                      outside           2003                             ALT HOTEL QUEBEC
                                      of Québec City
                                                        The first hotel
                                                        outside the       2007                             LE GERMAIN HOTEL
                                                        province
                                                                                                                CALGARY
                                                        of Québec         First hotel
                                                                          under the     2008
                                                                          Alt banner                                             LE GERMAIN HOTEL
                                                                                        Conversion                               MAPLE LEAF SQUARE
                                                                                        of the Boutique-
                                                                                        Hôtel            2010
                                                                                        Germain-des-                                                ALT HOTEL TORONTO
                                                                                        Prés to          First Le Germain                                AIRPORT
                                                                                        an Alt hotel     Hotel in western
                                                                                                         Canada,               2010
                                                                                                         a multi-building
                                                                                                         complex               Second
                                                                                                         combining a hotel,    Le Germain
                                                                                                         an office building,   Hotel in Toronto   2012
                                                                                                         and luxury condos
                                                                                                                                                  First Alt Hotel
                                                                                                                                                  outside
                                                                                                                                                  of Québec
                                                                                                                                                  and located
                                                                                                                                                  at an airport

36            GR O U P G E R MA I N H O T E L S
his tory of ou r h ot el s

                                                                                                                                                          ALT HOTEL SASKATOON

                                                                                                                                 ALT+ QUARTIER DIX30

                                                                                                         LE GERMAIN HOTEL OTTAWA                                                     2018
                                                                                                                                                                               Conveniently
                                                                                                  ALT HOTEL CALGARY                                                   2018    located in the
                                                                                                                                                                              River Landing
                                                                                                                                                               Located in            district
                                                                               ALT HOTEL ST. JOHN’S                                             2018       Quartier DIX30,
                                                                                                                                                                 Brossard
                                                                                                                                            Located in
                                                                ALT HOTEL OTTAWA                                           2018               a unique
                                                                                                                                            mixed-use
                                                                                                                    Located at the            complex
                                    LE GERMAIN CHARLEVOIX                                                2017       heart of the of         combining
                                         HOTEL & SPA                                                                  the dynamic              a hotel,
                                                                                                          A hotel      East Village     condominiums,
                                                                                      2016       overlooking the                             a theatre,
                            ALT HOTEL WINNIPEG                                                      harbour and                             and an art
                                                                                     Located           offering a                               gallery
                                                                                downtown on       stunning view
         ALT HOTEL MONTREAL                                         2015         Slater street           through
                                                                                                    The Narrows
                                                                 Located in
ALT HOTEL HALIFAX                                    2015       the heart of
     AIRPORT                                                      beautiful
                                                   Located in    Charlevoix,
                                  2014            the Sports,       Québec
                                              Hospitality and
                                   Located    Entertainment
                                  in one of   District (SHED)
                 2013          Montréal’s
                                 hot spots
          The first hotel    (Griffintown)
          located in the
              Maritimes

                                                                                                                                      G R O U PEG ER M AI N . C O M      37
HOTEL
LOCATIONS
 ALT HOTEL QUARTIER DIX30                       2007
6500 Boulevard de Rome
Brossard, Québec J4Y 0B6
450 443-1030 / 1 877 343-1030

 ALT HOTEL QUEBEC                2008
1200 Avenue Germain-des-Prés
Québec, Québec G1V 3M7
418 658-1224 / 1 800 463-5253

 ALT HOTEL TORONTO AIRPORT                        2012
6080 Viscount Road
Mississauga, Ontario L4V 0A1
1 855 855-6080

 ALT HOTEL HALIFAX AIRPORT                       2013
40 Silver Dart Drive
Endfield, Nova Scotia B2T 1K2
1 855 258-5775

 ALT HOTEL MONTRÉAL                   2014
120 Rue Peel
Montréal, Québec H3C 0L8
1 855 823-8120
                                                                                     EDMONTON
 ALT HOTEL WINNIPEG                   2015
310 Donald Street
Winnipeg, Manitoba R3B 2H3                                     VANCOUVER                        SASKATOON
1 844 946-6258
                                                         VICTORIA               CALGARY
 ALT HOTEL OTTAWA               2016                                            CALGARY
185 Slater Street                                                                                 REGINA         WINNIPEG
Ottawa, Ontario K1P 0C8
1 844 258-6882

 ALT HOTEL ST. JOHN’S                         ALT HOTEL CALGARY      ALT HOTEL SASKATOON          ALT+ QUARTIER DIX30
Opening: 2017                                 Opening: 2018          Opening: 2018               Opening: 2018

38        GR O U P G E R MA I N H O T E L S
1997    LE GERMAIN HOTEL QUÉBEC
                                              126 Rue Saint-Pierre | Québec, Québec G1K 4A8
                                                             418 692-2224 / 1 888 833-5253

                                              1999   LE GERMAIN HOTEL MONTREAL
                                              2050 Rue Mansfield | Montréal, Québec H3A 1Y9
                                                             514 849-2050 / 1 877 333-2050

                                                2003    LE GERMAIN HOTEL TORONTO
                                                  30 Mercer Street | Toronto, Ontario M5V 1H3
                                                              416 345-9500 / 1 866 345-9501

                                 2010    LE GERMAIN HOTEL MAPLE LEAF SQUARE
                                             75 Bremner Boulevard | Toronto, Ontario M5J 0A1
                                                             416 649-7575 / 1 888 940-7575

                                                2010    LE GERMAIN HOTEL CALGARY
                                              899 Centre Street SW | Calgary, Alberta T2G 1B8
                                                              403 264-8990 / 1 877 362-8990

                                  2015    LE GERMAIN CHARLEVOIX HOTEL & SPA
                                        50 Rue de la Ferme | Baie-Saint-Paul, Québec G3Z 0G2
                                                              418 240-4100 / 1 844 240-4700

                                                          LE GERMAIN HOTEL OTTAWA
                                                                                 Opening: 2018

                                                       ST. JOHN’S

                   CHARLEVOIX
                   QUÉBEC CITY                 HALIFAX

              MONTRÉAL
              BROSSARD                                                            Legend
                                                          = Airport

          OTTAWA                                          = Desired Germain Market

TORONTO   OTTAWA                                          = Desired Alt Market

                                                                G R O U PEG ER M AI N . C O M   39
ou r d evel op m en t

CANADIAN
EXPANSION
GROUP GERMAIN HOTELS AIMS TO BE THE FIRST INDEPENDENT
HOTEL GROUP WITH A TRULY NATIONAL PRESENCE. WITH THIS
IN MIND, THE TEAM IS ALWAYS ON THE LOOKOUT FOR PRIME
URBAN LOCATIONS AND NEW PARTNERS WHO SHARE THEIR
PASSION FOR EXCELLENCE AND GROWTH. THE GOAL? TO OFFER
A LE GERMAIN HOTEL OR AN ALT HOTEL EXPERIENCE IN EVERY
PROVINCE FROM COAST TO COAST.

Do you have a great site in an urban location or in a neighbourhood that is destined
for revitalization? Here are some of the characteristics we are looking for:

     Ability to build new facilities
     Ability to demolish dilapidated buildings and replace them with new buildings
     Opportunity to purchase overhead rights (hotel on top of an existing one or a new structure)
     Inclusion of a hotel in a multi-use real estate project

Several forms of investment are available in partnership with Group Germain Hotels. The company
has built a solid reputation over the years for its service-centred approach and for the exceptional
yields that it returns to investors.

40        GR O U P G E R MA I N H O T E L S
honou rs

HONOURS
 Ranked as one of Canada’s 50 Best Managed Companies
 Member of the Platinum Club (winners who have maintained Best Managed status for at least
 six consecutive years)

 Competition sponsored by Deloitte, CIBC, the National Post and Queen’s School of Business,
 which rewards 50 major private companies in the country, from diverse industries, which earn
 the distinction of being named the Best Managed through a rigorous and independent
 assessment of their business excellence, skills, and management practices.

 GROUP GERMAIN HOTELS                          HUGO GERMAIN               CHRISTIANE GERMAIN

     Named Regional Company                     Montérégie area –       Recipient of more than a dozen awards and
     of the Year, 2011                          Human resources,        honours, including:
     Pinnacle Awards                            Québec Grand
                                                Prix of Tourism, 2009      Received the Germaine-Gibara Leadership
     Tours de l’industrie:                                                 award at the 2017 Mercuriades
     2010 Entrepreneur of
     the Year, Le Planificateur                                            Named one of the 100 most influential
                                                                           women in Canada by the Women’s
     National Assembly of Québec                                           Executive Network in 2016
     house motion highlighting
     the excellence of Group                                               Member of the Order of Canada in 2014
     Germain Hotels (December 6,
                                                                           Doctor of Laws (honorary)
     2000), introduced by
                                                                           from Concordia University, 2013
     Mr. Maxime Arseneau,
     Minister of Tourism                                                   Awarded the Queen Elizabeth II Diamond
                                                                           Jubilee Medal, 2012
                                                                           Named Honorary Doctor of Commerce by
                                                                           Ryerson University, 2012
                                                                           Received the Achievement Award from the
                                                                           Réseau des Femmes d’affaires du Québec,
                                                                           2012
                                                                           Named Canadian Veuve Clicquot Business
                                                                           Woman in 2012
                                                                           Received Ordre du Mérite Hôtelier 2011
                                                                           from the Association des hôteliers
                                                                           du Québec
                                                                           Awarded the insignia of a Knight of the
                                                                           Ordre national du Québec, 2009

42         GR O U P G E R MA I N H O T E L S
honou rs
                                                                                                                      ACCESS
                                                                                                                   THE COMPLETE
                                                                                                                       LIST OF
                                                                                                                     HONOURS
Group Germain Hotels’ properties has received over 70 awards, including:
                                                                                                             GROUPEGERMAIN.COM
                                                                                                                  VISIT THE
                                                                                                                AWARDS PAGE

LE GERMAIN HOTELS

   Every Le Germain Hotel received a Trip Advisor                LE GERMAIN HOTEL MAPLE LEAF SQUARE
   Certificate of Excellence                                      Recipient of CAA/AAA Four Diamond
                                                                  designation for 2012, one of the highest
LE GERMAIN HOTEL QUEBEC                                           ratings possible for an establishment in
   Trivago 2016 - Top 25 hotels in Canada                         North America
   Trip Advisor Travelers’ Choice 2016 - 2nd best hotel           Travelers’ Choice® 2012 – Winner for Best
   in Canada                                                      Service and Top 25 Hotels in Canada
   Expedia Insiders’ Select Hotel 2014 – the Expedia
   Insiders’ Select list reveals the top hotels in
   the world                                                     ALT HOTELS
   Travelers’ Choice® 2012 – Winner for Best Service
                                                                  Every Alt Hotel received a Trip Advisor
   2012 Condé Nast Traveler Gold List – the best                  Certificate of Excellence
   places to stay in the world, selected by the readers
   of Condé Nast Traveler; Platinum Circle mention                Best Innovative Concept in Midscale
   for having made the list every year for the past               Brands, Worldwide Hospitality Awards,
   five years                                                     2008

LE GERMAIN CHARLEVOIX HOTEL & SPA                                ALT HOTEL QUARTIER DIX30
   Top Interior Design Award at the 2012 Retail                   2012 TripAdvisor Travelers’ Choice List
   and Leisure Interiors Awards, Hotels and Service               Gold – Lodging 1 to 3 stars – National
   Retailers category                                             Grand Prix of Tourism, 2009
   Trip Advisor Travelers’ Choice 2016
                                                                 ALT HOTEL QUEBEC
LE GERMAIN HOTEL MONTREAL                                         Lodging 4-5 stars, Québec Grand Prix
                                                                  of Tourism, 2009
   2010 Condé Nast Traveler Gold List – the best
   places to stay in the world, selected by the readers
                                                                 ALT HOTEL TORONTO AIRPORT
   of Condé Nast Traveler
                                                                  Ranked number one hotel serving
LE GERMAIN HOTEL TORONTO                                          the Toronto Pearson International
                                                                  Airport market, according to
   Expedia Insiders’ Select Hotel – the Expedia
                                                                  USA Today in 2014
   Insiders’ Select list reveals the top hotels
   in the world
                                                                 ALT HOTEL HALIFAX
   Travelers’ Choice® 2012 – Winner for Trendiest Hotel           Expedia Award of Excellence 2016
LE GERMAIN HOTEL CALGARY
   Condé Nast Traveler 2015 Readers Choice Awards,
   among the 20 best hotels in Canada according to
   the prestigious magazine
   Recipient of CAA/AAA Four Diamond designation
   for 2013, one of the highest ratings possible
   for an establishment in North America
   LEMAYMICHAUD Architecture Design – Best
   Standard Room: < 150 rooms, enRoute Hotel Design
   Awards 2011

                                                                                   G R O U PEG ER M AI N . C O M      43
the col l ect ion

LE GERMAIN
HOTELS
COLLECTION
THE LE GERMAIN HOTELS
COLLECTION WAS CREATED
FOLLOWING REQUESTS FROM
GUESTS WHO WANTED TO
REPRODUCE THE COMFORT
OF LE GERMAIN HOTELS
AT HOME.

The Le Germain Hotels Collection includes the
same dream-worthy bed linens, duvets, and
pillows guests can find at the properties across
the country.

These luxurious home fashion products are
available exclusively at Simons and on simons.ca

44      GR O U P G E R MA I N H O T E L S
the ma ga z ine a nd b l og s

PROLONG THE
EXPERIENCE
                                                                                                                                            TO READ
                                                                                                                                       OUR ISSUES ONLINE
                                                                                                                                         AND ACCESS
THE MAGAZINE CHIC PAR LE GERMAIN                                                                  édition n° 10
                                                                                                                                        OUR MEDIA KIT

                                                         PP42191527
                                                                                                                                        GROUPEGERMAIN.COM
Distributed at Le Germain and Alt Hotels,                                                                             Ce magazine
                                                                                                                                           VISIT THE CHIC
                                                                                                                                           BY LE GERMAIN
CHIC par Le Germain is a lifestyle magazine
                                                                                                                      est à vous.
                                                                                                                      Yours to keep.
                                                                                                                                              SECTION

dedicated to travel, fashion, design, fine
dining, and unique personalities.
Guests may also choose to continue
                                                                      chic RadaR
the hotel experience by subscribing                                   10 Canadiens
                                                                       à surveiller
to the magazine CHIC par Le Germain                                   10 Canadians
                                                                      to Watch
free of charge by signing up at:
groupegermain.com/en/magazines/signup                                 +                                                      rencontres
                                                                      Québec                                                    we meet
                                                                                                                   Byron & Dexter Peart
                                                                      Belle et rebelle                                  Jean-Luc Valleix
                                                                      Bold and Beautiful                          Marie-Michèle Gagnon
THE BLOGS
The Le Germain and Alt blogs deliver
fun and insightful articles on the latest                    GERMAG15-02-Magazine_1a49.indd 1                                            2015-09-17 10:02 AM

trends in the art of living. Each infused
with their personalities, their content
is the ideal companion for
the savvy traveller!

                                                                                                G R O U PEG ER M AI N . C O M                    45
Would you like to learn more
about our expansion projects
or plan an interview with
a member of our team?
Do not hesitate to contact:
JULIE TREMBLAY
National
Public Relations Manager
T 514-954-0702
jtremblay@groupegermain.com

Do you have a business
project you would like
to develop, or do you wish
to invest?
We are always on the lookout
for new partners who want to
share our vision of excellence,
so don’t hesitate to
communicate with us.
JEAN-YVES GERMAIN
Co-president
T 418-266-3301
jygermain@groupegermain.com
HUGO GERMAIN
Director of Development
T 418-266-1080
hgermain@groupegermain.com
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