Future of Travel - Germany - IPSOS / EUROP ASSISTANCE BAROMETER 3rd JULY, 2020
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Future of Travel – Germany
IPSOS / EUROP ASSISTANCE BAROMETER
3rd JULY, 2020
© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
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may not be disclosed or reproduced without the prior written consent of Ipsos.
© 2020 Ipsos
METHODOLOGY GERMANY
Sample Timeline Method of data
In Germany, the survey was conducted The field studies were carried collection
on a representative sample of each the out between June 16th and Online survey
population, aged 18 years and older, June 24th 2020
put together using the quota method
(gender, age, profession) after
stratification by region and by city size.
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© 2020 Ipsos
UNITED KINGDOM
GERMANY
INTEND TO GO ON HOLIDAYS IN 2020 MODES OF TRANSPORTATION
72%
SUMMER 2020 TOTAL 2020-2021
Vs Europe 81% OWN CAR 69% OWN CAR 60%
PLANE 17% PLANE 22%
HOLIDAYS IN THEIR OWN COUNTRY 68%
TRAIN 16% TRAIN 18%
Vs Europe 77%
ACCOMODATION
HOLIDAYS ABROAD 31% HOTEL 48%
Vs Europe 35% PRIVATE RENTALS 30%
GUEST-HOUSE 12%
HOLIDAY PREFERENCES*
Beach holidays 28% INSURANCE COVERAGE
BUDGET* €1,583 IN THE PAST 45% IN THE FUTURE 46%
Vs Europe €1,604 Vs Europe 51% Vs Europe 51%
4 *For main leisure trip
© 2020 Ipsos
1.
IMPACT OF COVID-19 ON
CURRENT PERSONAL SITUATION
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© 2020 Ipsos
CONTEXT
GOT SICK /
CONCERNED ECONOMIC IMPACTED BY
FOR HEALTH IMPACT
One’s health / his/her family health
Dismissed from his /her job / Decrease of work activity / COVID-19
Loss of a part of revenue Oneself or family
53% 31% 7%
A1. Are you concerned about the following regarding A3. Which of the following, if any, has happened to A2. Which of the following has happened to you as a
COVID-19? you as a result of COVID-19? result of COVID-19?
Base : All Base : All Base : All
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© 2020 Ipsos
2.
TRAVELLING IN A POST-
COVID WORLD
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© 2020 IpsosINTENT TO TRAVEL IN 2020
GERMANY 68%
European HOLIDAY PLANS IN 2020 …inside the country
Average
81%
72% 31%
Will certainly or probably travel…
…abroad
= (-1 versus 2018)
INCLUDING
28%
…inside the country
33%
who will certainly travel… 12%
…abroad
8 C2. If you are authorised to travel in 2020, will you travel to any of the following?
© 2020 Ipsos Base : AllINTENT TO TRAVEL PER PERIOD
Despite a great will to travel (i.e previous page), a huge uncertainty remains regarding the future travels: many
respondents don’t know if they are going to book holidays in the coming months, or don't book anything
Has already booked Intend to book Don’t know yet TOTAL BOOKED
(DONE OR INTEND TO)
SUMMER 2020
18 15 11 33%
(July-August 2020)
AUTUMN 2020 16 19 11 35%
= (September-November 2020)
(-1 versus 2018)
WINTER 2020-2021 7 14 14 21%
(December 2020 - February 2021)
Later in 2021 4 27 40 31%
• C4. Have you made some travel reservations for the following period(s)? Yes, you booked a trip(s) before the lock-
down/Yes, you booked a trip(s) during the lock-down/Yes, you booked a trip(s) after the lock-down/You haven’t booked a
trip(s) yet, but you intend to /You won’t travel during this period/You booked a trip but it’s been cancelled by the
9 company/agency/You don’t know yet
© 2020 Ipsos Base : AllMAIN TRIP BUDGET IN 2020/2021
AVERAGE IN DECREASED INCREASED
8 4
GERMANY 29% 23%
11 19
€ 1,583 Vs Germany Summer
18
40
Vs European Average Holiday Barometer 2019
€ 1,604 € 2,467 Increase a lot Increase slightly Stay as usual Decrease slightly Decrease a lot DK
C13. What do you consider as your full budget for your next main trip? C12. How might your budget for your main leisure trip change? Will it:
Base : Intend to travel in 2020/2021 Base : Intend to travel in 2020/2021
REMINDER FROM 2019 HOLIDAY BAROMETER : What is your full budget for your next summer trip (when you take into account transportation, accomodations, food, leisure
activities etc.)
Base : intend to go on Holiday this summer
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© 2020 IpsosMAIN TRIP BUDGET – DETAIL PER COUNTRY
UNITED
USA KINGDOM AUSTRIA BELGIUM GERMANY FRANCE
€2 171 €2 155 €2 108 €1 788 €1 583 €1 522
Vs Summer
Holiday Barometer 2019
€2 131 €2 151 €2 627 €2 242 €2 467 €2 201
ITALY SPAIN CHINA POLAND THAILAND
€1 377 €1 347 €1 053 €759 €733
€1 757 €1 798 €1 010
Exchange rate applied : 1 USD= €0,888, 1 GBP = €1.11, 1 PLN = €0.225, 1 CNY = €0.126, 1 THB = €0,029
C13. What do you consider as your full budget for your next main trip?
Base : Intend to travel in 2020/2021
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© 2020 IpsosHOLIDAY PREFERENCES IN 2020 FOR THE MAIN LEISURE TRIP
TOTAL EUROPEAN SINGLE 2 PEOPLE AT LEAST
FAMILIES
IN GERMANY AVERAGE TRAVELERS TRAVELLING 3 PEOPLE
Beach holiday 28% 29% 13% 27% 33% 37%
Visit to friends
and family 21% 20% 44% 20% 15% 17%
City break 15% 12% 19% 17% 14% 10%
Countryside
break
14% 14% 8% 12% 18% 21%
Touring
holidays 7% 12% 3% 11% 6% 3%
C6. Ideally, what kind of trip are you planning ?
Base : Those who have planned a main trip (in total)
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© 2020 IpsosHOLIDAY PREFERENCES PER PERIOD IN 2020 FOR THE MAIN LEISURE TRIP
Visit to friends
Beach and family/ Visit to friends
Visit to friends Holiday* City Break and family
and family/ 37% 21% 36%
Countryside Beach Beach
=
break City holiday holiday City
Countryside
15% break 20% 16% break
(-1 versus12%
2018) break
17% 15%
SUMMER 2020 AUTUMN 2020 WINTER 2020-2021
At the seaside* in the summer Holiday Barometer, seaside was also the top destination for the Germans who intended to go on summer
holidays
C6. Ideally, what kind of trip are you planning for SUMMER 2020 / AUTUMN 2020 / WINTER 2020-2021 ?
Base : Those who have planned a main trip (per period)
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© 2020 IpsosLOCATIONS OF TRIPS PLANNED FOR THE MAIN LEISURE TRIP IN 2020
SUMMER *Holiday Barometer AUTUMN WINTER
Germany Summer 2019
TOTAL
2020 2020 2020-2021 GERMANY
37%
Domestic trips 47 Are thinking of going on 50 25 45%
holidays inside
their own country
Trips inside the EU 40 32 26 35%
80%
Are thinking of going on
Trips outside the EU 8 holidays abroad
17 33 15%
You don’t know yet 5 1 16 5%
C7. Ideally, for your main leisure trip you would like to plan in SUMMER 2020 / AUTUMN 2020 / WINTER 2020-2021, are you planning:
Base : Those who have planned a main trip (per period)
REMINDER FROM 2019 HOLIDAY BAROMETER : Where are you thinking of going for your holidays this summer ?
Base: Intend to go on Holiday this summer 2019
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© 2020 IpsosTRIPS’ DURATION IN 2020 FOR THE MAIN LEISURE TRIP IN 2020
SUMMER AUTUMN WINTER TOTAL
2020 2020 2020-2021 GERMANY
A week-end (2 days) 4 3 8 4%
A long week-end (3-4 days) 13 17 19 15%
1 week 41 39 22 38%
At least 2 weeks 38 39 44 39%
You don’t know yet 4 2 7 4%
C8. For your main leisure trip you would like to plan in SUMMER 2020 / AUTUMN 2020 / WINTER 2020-2021, what is the average trip duration you are considering?
Base : Those who have planned a main trip (per period)
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© 2020 IpsosNUMBER OF PEOPLE TRAVELLING TOGETHER FOR THE MAIN LEISURE TRIP IN 2020
SUMMER AUTUMN WINTER TOTAL
2020 2020 2020-2021 GERMANY
None, I will travel alone 7 17 17 12%
With 1 person 26 35 31 30%
With 2 people 28 25 29 27%
With at least 3 people 36 22 18 28%
You don't know yet 3 1 5 3%
C9. For your main leisure trip you would like to plan in SUMMER 2020 / FALL AUTUMN 2020 / WINTER 2020-2021, what is the average number of people travelling with you?
Base : Those who have planned a main trip (per period)
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© 2020 IpsosTYPE OF HOUSING FOR THE MAIN LEISURE TRIP IN 2020
SUMMER *Holiday Barometer AUTUMN WINTER TOTAL
2020 Germany Summer 2019 2020 2020-2021 GERMANY
Hotels 43 56% 57 44 48%
Private rentals 33 30% 29 21 30%
A guest-house 11 10% 14 11 12%
A camping 9 6% 4 1 6%
Other 9 7 7 8%
None of the above 4 2 7 4%
You don't know yet 6 4 12
6%
C10. Ideally, for your main leisure trip you would like to plan in SUMMER 2020 / AUTUMN 2020 / WINTER 2020-2021, are you considering staying in:
Base : Those who have planned a main trip (per period)
REMINDER FROM 2019 HOLIDAY BAROMETER : Regarding your accommodations during your summer trip in 2019, do you mostly intend to
17 Base: Intend to go on Holiday this summer 2019
© 2020 IpsosMODES OF TRANSPORTATION PREFERRED FOR THE MAIN LEISURE TRIP IN 2020
SUMMER AUTUMN WINTER
TOTAL
2020 2020 2020-2021
GERMANY
My own car 69 56 42 60%
Plane 17 24 32 22%
Train 16 21 18 18%
Bus 5 8 13 7%
Rented car 6 4 6 5%
Bicycle 3 2 2 2%
Motorbike 2 2 1 2%
Cruise Ship 1 2 3 2%
Private boat 0 1 1 1%
C10bis.Which mode(s) of transportation are you planning to be using in as a priority during these your main leisure trips after COVID 19 in the next months?
Base : Those who have planned a main trip (per period)
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© 2020 IpsosHOLIDAY PREFERENCES FOR 2021 (FROM MARCH TO DECEMBER)
Beach
Holiday
37%
Visit to friends
and family Touring
15% holidays
11%
2021
(FROM MARCH TO DECEMBER)
C6. Ideally, what kind of trip are you planning ?
Base : Those who have planned their main leisure trip from March to December 2021
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© 2020 IpsosTRENDS FOR 2021 (FROM MARCH TO DECEMBER)
LOCATION TYPE OF LOCATION TRANSPORTATION
Domestic trips 26 A large hotel 32 My own car 46
Trips inside the EU 42 A small hotel 22 Plane 43
Trips outside the EU 24 A private rental flat 19 Train 15
You don’t know yet 8
A resort 16
Rented car 7
DURATION A private rental house 13
Bus 6
A week-end (2 days) 4 A guest-house 8
A long week-end (3-4 days) 13 Cruise Ship 5
A camping 7
1 week 30
Bicycle 4
2 weeks 41 Other 10
3 weeks 8 Motorbike 2
None of the above 4
4 weeks 3
You don’t know yet You don’t know yet Private boat 2
1 8
C7. Ideally, for your main leisure trip you would like to plan in SUMMER 2020 / AUTUMN 2020 / WINTER 2020-2021, are you planning:
C8. For your main leisure trip you would like to plan in SUMMER 2020 / AUTUMN 2020 / WINTER 2020-2021, what is the average trip duration you are considering?
20 C10. Ideally, for your main leisure trip you would like to plan in 2021, are you considering staying in:
© 2020 IpsosC10bis.Why will you choose this mode of transportation? Is it because:
Base : Those who have planned their main leisure trip from March to December 2021TOP 3 RISK-FREE BEHAVIORS
MAIN TRIP MAIN TRIP
TOTAL YOUNG
55-64 YO IN OUTSIDE
GERMANY (RISK-FREE BEHAVIOURS
Yes certainly Yes probably Non probably not No certainly not Don’t know YES NO
Avoid travelling to certain countries 46 32 10 6 6 78 16
Avoid going on a cruise 54 19 11 7 9 73 18
Spend your holidays in your own country 31 39 14 8 8 70 22
Favour close destinations you can come back from
quickly 24 42 18 8 8 66 26
64 30
=
Avoid amusement parks 35 29 19 11 6
(-1 versusAvoid
2018)crowded places 23 40 22 10 5 63 32
Avoid flying and going to airports 32 26 20 15 7 58 35
Avoid taking the train and going to train stations 22 26 29 17 6 48 46
Avoid staying at a hotel / resort 15 24 34 20 7 39 54
Travel only when COVID-19 tested 11 16 31 29 13 27 60
C20. At a personal level, do you plan to change anything in your way of travelling? when travelling, do you intend to :
Base : All
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© 2020 Ipsos3.
TRAVEL INSURANCE
AND ASSISTANCE
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© 2020 IpsosINSURANCE COVERAGE
IN THE PAST… IN THE FUTURE…
45% 46%
= (-1 versusby
Covered 2018)
a travel insurance
Planned to purchase
travel insurance
EUROPE EUROPE
51% 51%
D1. During your trips in the past, were you generally covered by a travel insurance or assistance (travel cancellation reimbursement, medical assistance, repatriation)?
D4. For your future trips, are you planning to purchase travel insurance or assistance (travel cancellation reimbursement, medical assistance, repatriation?)
24 Base: All
© 2020 IpsosWAYS OF GETTING TRAVEL INSURANCE
Planned to buy their travel insurance in the future through…
Insurance companies 48 Directly from a travel insurance company : 20%
Through an insurance comparison website: 17%
Travel agencies 27
= (-1 versus 2018)
Credit Card 13
Employer 1
Other 4
Don’t know 8
D5. How are you planning to buy your travel insurance in future ?
Base : Will purchase travel insurance
25
© 2020 IpsosTOP 3 TRAVEL INSURANCE COVERAGE
Emergency
medical & hospital expenses
95%
Travel delay Adapted offers
/cancellation for the COVID
84% pandemic
81%
D7. Thinking about your next trip, how important is it for you to have travel insurance coverage for each of the following?
Base : Those who planned to purchase travel insurance or assistance for their future trips
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© 2020 IpsosIMPORTANCE OF HAVING TRAVEL INSURANCE FOR THE FOLLOWINGS
Very important Quite important Not very important Not important at all Don’t know YES NO
Emergency medical & hospital expenses 58 37 221 95 4
Travel delay or cancellation 38 46 12 22 84 14
Adapted offers for the COVID pandemic 40 41 11 4 4 81 15
Special info on COVID status before
=
31 43 19 4 3 74 23
departure and during the trip
(-1 versus 2018)
Luggage and personal effects 26 46 22 42 72 26
Pre-trip medical and safety advice about
26 44 21 7 2 70 28
destination
Personal liability 25 45 19 2 9 70 21
Teleconsultation with doctor 16 38 34 8 4 54 42
D7. Thinking about your next trip, how important is it for you to have travel insurance coverage for each of the following?
Base : Those who planned to purchase travel insurance or assistance for their future trips
27
© 2020 Ipsos4.
COVID RELATED
PRODUCTS
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© 2020 IpsosTOP 3 COVID-19 RELATED SERVICES
WILLING TO PAY FOR AT
FIRST 3 SERVICES
LEAST ONE SERVICE
Coverage for repatriation if holiday location is
closing borders/imposing lock down
76%
59%
Coverage for If sick, support
trip extension for the 14 days
=
56% after return
(-1 versus 2018)
Including 53%
40% Certainly
E1. Would you be willing to pay for the following additional services in your travel insurance COVID19-related services?
E2. Imagine you are not sick with COVID-19 but travelling in a COVID-19 affected country. Would you be interested in paying an extra fee for the following?
Base : All
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© 2020 IpsosFEELINGS OF SAFETY IF THE FOLLOWING SERVICES WERE ENABLE
Much safer Quite safer Not very safer Not safer at all Don’t know YES NO
Ability to receive info / alerts specific to my location 21 38 22 9 10 59 31
in dangerous situations e.g. terrorist attack
=
Ability for your assistance company to geolocalise you
if you are in need of medical assistance 18 36 24 10 54 36
(-1 versus 2018) 12
Ability for you to name people who will receive information
about your locationl either at specific times 53 36
17 36 25 11 11
or in special circumstances (e.g. terrorist attack )
E4. Would you feel safer in your travels if the following services were enabled?
Base : All
30
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