FUNKE MEDIA GROUP regional I national I crossmedia - Media Impact
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
FUNKE MEDIA GROUP
regional I national I crossmedia
1
Wi t h 1 9 n e w s p a p e r s t h e F U N K E M E D I E N G R U P P E i s o n e o f
the largest providers of subscription newspapers in Germany
FUNKE MEDIA
GROUP
15 million people live in our core distribution areas,
that is 21% of the German population
− range: 3,30 Mio. reader*
− sold edition: 899.662 copies**
− incl. over 100 local editions
The Rhein-Ruhr, Berlin and Hamburg are the Top-3-Nielsen-
metropolitan areas in Germany. Braunschweig and
Thüringen are two highly attractive, aspiring
business economic regions with numerous companies and a
strong focus on research and innovation.
source: *ma 2021 daily newspaper, **IVW II/2021
2
TO P C O N T E N T AT A L L LO C AT I O N S
FROM A SINGLE SOURCE
EXKLUSIVE
INTERVIEWS
The FUNKE central editorial office supplies all of the regional media groups with
national content – print and digital.
Exclusive interviews with Austria´s Federal Chancellor Sebastian Kurz, Federal
Chancellor Angela Merkel, Federal President Frank-Walter Steinmeier and
President Emmanuel Macron underpin the relevance and the charisma of the
FUNKE central editorial office.
From January 2021, the FUNKE central editorial office will be barking
the „Mannheimer Morgen“ with exclusive news from Berlin and around the
world.
„The Strength of our local reporting and the supraregiopnal quality of the FUNKE
central editorial office optimally complement each other. Overall win our content
therefore more relevant.“, says Karsten Kammholz, editor-in-
chief of "Mannheimer Morgen".
3
No German regional media company was in
O V E R A L L R A N K I N G | P R E S S R E L AT I O N S 2 0 2 0 2020 cited so many times
No. 1 REGIONAL
DAILY PAPER
FUNKE MEDIENGRUPPE 8.220
Rheinische Post 7.430
RND Madsack 7.196
Der Tagesspiegel
4.205
Neue Osnabrücker Zeitung 4.111
4
THIS IS BERLIN
BERLINER
MORGENPOST
Berliner Morgenpost - that's Berlin: seven days a week, as a modern media brand,
it demonstrates daily orientation in the diverse offerings of Germany's most
exciting city.
With an exciting and inspiring mix of national reporting, regional expertise and
local depth, the Berliner Morgenpost is an indispensable guide through the capital.
The Berliner Morgenpost's online offering provides up-to-date regional and
national reporting around the clock as well as comprehensive services. For the
mobile generation: With Berliner Morgenpost Mobil our users are always up to date
- no matter where they are.
The optimal media mix allows you to reach your target groups with
pinpoint accuracy. Whether newspaper, internet or mobile - our product family
offers you an individual cross-media presence.
5
E R F O LG R E I C H AU S L E I D E N S C H A F T. I N N O VAT I O N AU S Ü B E R Z E U G U N G .
READER PROFILE | BERLINER MORGENPOST
Men 49%
Women 51%
30-59 years 45%
The Berliner Morgenpost reaches 342.000 readers,
206.000 of whom have a net gousehold income of
net Household income 3.000€ or more and have a high level of financial
60%
3.000€ and more flexibility.
198.000 people, or 58% of readers, have a high
Consumer power (upper third) 63%
school diploma and university entrance qualification.
6 Quelle: ma 2021 daily newspaper
T h e l e a d i n g m e d i u m i n s o u t h e r n L o w e r S a xo n y
BR AUNSCHWEIGER
ZEITUNG
The Braunschweiger Zeitung, with its local editions as well as the HarzKurier and its total
reach (including online), is the No. 1 newspaper in southern Lower Saxony.
It is a leading medium which, as a citizens' newspaper, seeks dialogue with its readers and
shapes public opinion with good journalism. Whether as news, background report or expert
analysis, the Braunschweiger Zeitung offers its readers reliable information from politics,
business, culture, sports and local affairs.
On Saturdays, the weekend section is also published, as well as an extensive section with
numerous special advertising formats in the job, car and real estate markets.
The numerous print offers are optimally complemented by our service portals, magazine and
news portals as well as our mobile and out-of-home offers. With a presence in our media, you
achieve optimal coverage in the advertising-relevant target groups via all channels.
7
T h e l e a d i n g m e d i u m i n s o u t h e r n L o w e r S a xo n y
READER PROFILE | BR AUNSCHWEIGER ZEITUNG
Men 47%
Women 53%
30-59 years 43%
The Braunschweiger Zeitung erreireaches 299.000
readers, 173.000 of whom have a net household
net Household income
58% icome 3.000€ or more.
3.000€ and more
With 120.000 people, 40% of the readers have an
above-average education and have a hifh school
Consumer power (upper third) 45%
diploma, university entrance qualification or
completed university studies.
8 Quelle: ma 2021 daily newspaper
THE NO. 1 IN THE NORTH
HAMBURGER
ABENDBLATT
Hamburg and the Hamburger Abendblatt belong together - like wind and waves, like cook
and galley, like mast and sailor. A city and its newspaper. One heart and one soul.
Because real Hamburgers want to know what is happening in their city.
Whether housing or traffic, refugees or referenda: What moves Hamburg is a topic in the
Hamburger Abendblatt - in the printed edition as well as on abendblatt.de. Multifaceted
and with a strong local focus, it reports on all parts of the city, the people and their stories.
The Elbe metropolis is the focus not only on the Hamburg pages, but also in the cultural
section, in the economy, in sports and on the opinion and topic pages. At the weekend
there is an extra portion of Hamburg: exclusive news, background reports and the
versatile magazine.
9
THE NO. 1 IN THE NORTH
READER PROFILE | HAMBURGER ABENDBLAT T
Men 53%
Women 47%
30-59 years 46%
The Hamburger Abendblatt reaches 506.000
readers, 295.000 of qhom have net household
net Household income
58% income of 3.000€ or more.
3.000€ and more
With 265.000 people, 52% of the readers have high
Consumer power (upper third) school diplomas and university entrance
56%
qualifications.
10 Quelle: ma 2021 daily newspaperTHE NO. 1 IN THE NORTH
CHIEF EDITOR OF
THE YEAR
The Lead Awards are for Germany's media professionals what the
Oscars are for actors: the highest distinction one can receive. In
December 2019, the jury of the prize, which has been awarded
since 1993, honoured the best newspaper makers and editors-in-
chief in Hamburg - and caused great excitement among Hamburg
media.
Particularly at the Hamburger Abendblatt: Editor-in-Chief Lars
Haider was voted as “chief editor of the year" in the “regional
newspaper" category for the first time and was overjoyed: "2019
was a year full of great ideas and projects at the Hamburger
Abendblatt, starting with our podcasts and the filming of the basic
law and ending with magazines about Udo Lindenberg, John
Neumeier and Greta," he said.
11T H E TO P T I T E L I N G E R M A N YS L A R G E ST M E T R O P O L I TA N A R E A
FUNKE MEDIEN NRW
The titles of FUNKE MEDIEN NRW penetrate the Rhine-Ruhr metropolitan region like no other
media company. This makes it a unique and above all strong partner. The 5 titles reach 1.54
million people* in the distribution area.
The Westdeutsche Allgemeine Zeitung (WAZ) is the leading daily newspaper in each of the
district metropolises Essen, Bochum, Gelsenkirchen, Duisburg, Oberhausen and Mülheim an
der Ruhr.
The Neue Rhein/Neue Ruhr Zeitung (NRZ) is one of the largest regional newspapers in
Germany and is on the one hand a major city newspaper for the Rhenish Ruhr area and the
state capital Düsseldorf, and on the other hand a local newspaper for the Lower Rhine
between Kleve and Moers.
The Westfalenpost (WP) is the largest newspaper in South Westphalia. The Westfälische
Rundschau (WR) impresses with its comprehensive local reporting in the cities of Dortmund
and Hagen, which are not part of any district, and in the districts of Olpe, Siegen-Wittgenstein,
Hochsauerlandkreis and Märkischer Kreis. The Iserlohner Kreisanzeiger und Zeitung (IKZ) is
the largest newspaper in the Iserlohn, Letmathe and Hemer area.
12T H E TO P T I T E L I N G E R M A N YS L A R G E ST M E T R O P O L I TA N A R E A
READER PROFILE | FUNKE MEDIEN NRW
Men 46%
Women 54%
30-59 years 41%
With the total issue 850 of FUNKE Medien NRW you
reach 1.534.000 readers, 736.000 of whom have a net
net Household income
48% houshold income of 3.000€ or more.
3.000€ and more
With 473.000 people, 31% of the readers have hifh
Consumer power (upper third) school and university qualifications.
43%
13 Quelle: ma 2021 daily newspaperT H E T I T E L I N G R M A N YS G R E E N H E A R T
FUNKE MEDIEN
THÜRINGEN
The FUNKE Media Thuringia is the first address in the heart of Germany for high-quality
journalism and communication services.
We're deeply rooted in our home state and feel committed to the people and the state. Our
passion are powerful ideas for Thuringia.
With the strong newspaper brands Thüringer Allgemeine, Ostthüringer Zeitung, Thüringische
Landeszeitung and a diverse digital portfolio, we serve the people in our circulation area, in the
Free State and beyond with a comprehensive range of journalistic content.
The three titles are published with 32 local booking units in 34 local editions for readers in
Thuringia. With its diverse range of established regional, local multimedia brand families, the
FUNKE Media Thuringia offers over 8 strong print, online and mobile brands.
14T H E T I T E L I N G R M A N YS G R E E N H E A R T
READER PROFILE | FUNKE MEDIEN THÜRINGEN
Men 47%
Women 53%
30-59 years 36%
The FUNKE Media Thuringia reaches 615.000
readers, 177.000 og whom have a net household
net Household income
29% income of 3.000€ or more.
3.000€ and more
With 156.000 people, 25% of readers have hifh
Consumer power (upper third) school and university entrance qualifications.
26%
15 Quelle: ma 2021 daily newspaperYou can also read
