FOOD FOR THOUGHT CULINARY AND DESIGN INSPIRATION FROM EXPO WEST 2018
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FOOD FOR THOUGHT CULINARY AND DESIGN INSPIRATION FROM EXPO WEST 2018
CULINARY
SHAPESHIFTING CHICKPEA
Though 2016 was declared the Year of the Pulse, Expo West
2018 proves that chickpeas are having more than one year in Effi Foods Probiotic Chickpea
Granola Clusters
the spotlight. Some of the newest and most exciting products
launched this year that feature the chameleon chickpea are
grain-free granola, plant-based legume milk, and even a peanut
butter analog.
YoFiit’s Miylk10 Chickpea Milk
OTHER CHICKPEA PRODUCTS SPOTTED AT EXPO WEST 2018:
SIETE FOODS – Chickpea Wraps
BIENA – Chickpea and Chocolate Snacking
LOVE GROWN – Beans-for-Breakfast Kids’ Cereals Featuring Chickpeas
The Amazing Chickpea
Chickpea Butter Spread
CULINARY
FOR ME? OR FOR MARLEY?
For the past several years pet food brands have been innovating
parallel to human eating preferences: clean label, sustainably
Ruff Puffs Light and Crunchy
sourced, and transparent. This year however, it’s becoming clear Dog Treats
that pet food innovations are mimicking even the most on-trend
human snacking forms. From snack bars, flavored puffs, and meat
jerky, to collagen-rich bone broth, pet foods have become almost
indiscernible from human food.
Portland Pet Food Heat and Eat
Portable Meal Pouches
OTHER PEOPLE-FOOD ANALOGS SPOTTED AT EXPO WEST 2018:
NUTRISH – Broth for dogs (collagen)
BUCKLEY – Beef Immunity Jerky (paleo)
HALO – Grain-Free Stew (Whole 30)
Smart Bar Chicken and
Pumpkin Bars
CULINARY
EAT. DRINK. CHILL. EDIBLE CBD.
There is a lot of research being done surrounding the health
benefits of phytochemicals and CBD. Hemp plants, unlike
cbd – Clean, Beautiful,
marijuana plants, can provide the same positive plant power of Delicious by GoodBites
CBD without the THC. We’re just starting to see brands create
food and beverages with specific dosages of extracted CBD
derived from hemp, which is another way people are moving away
from supplementing with capsules, tinctures, and tonics, and
incorporating health benefits into food.
Tree Below Zero
CBD-Infused Sodas
OTHER CBD PRODUCTS SPOTTED AT EXPO WEST 2018:
COLORADO HEMP HONEY
GREEN GORILLA – Hemp and Olive CBD Oil
GREEN GORILLA – Hemp and Olive CBD Oil for Pets
Weller Snacks
CHARLOTTE’S WEB BY THE STANLEY BROTHERS – Salves, Oils, Coconut Bites
and Supplements
CULINARY
EGG WHITES FOR THE WIN
The quest to incorporate more protein into the daily diet is
still going strong. Natural and organic companies trying to
differentiate their offerings, improve taste and texture, and satisfy
different food tribes are experimenting with different forms of
protein from whey to pea. Egg whites and egg white protein are EggLife
Egg White Wraps
being used in bars, patties, and now even carb-free, protein-rich
sandwich wraps. Expect to see more products innovating with
egg whites in the near future.
OTHER EGG WHITE PRODUCTS SPOTTED AT EXPO WEST 2018:
Epic Provisions Protein-Rich
GOOD FOOD MADE SIMPLE – Egg White Patties Egg White Energy Bars
JULIEN BAKERY – Paleo Protein Bars
RX BARS – Egg White-Based Protein Bars
CULINARY
LETTUCE QUENCH YOU
In 2010, the coconut water craze got us thinking about how to get more
quench from our beverages without the added sugar of sports performance
Organic Girl Clear Greens
drinks. Coconut water isn’t the only way to restore the vitamins, minerals, Water – Juiced Romaine
and nutrients the body needs after a hot day or a tough workout. Green leafy
vegetables provide phytonutrients, polyphenols, flavonoids, and intense
hydration without added sugars or colors. New triple-filtering processes are
being developed to remove the sometimes bitter flavors that come from leafy
greens and make them more palatable for chugging on a hot day!
Organic Green Energy
Powered By Kale
OTHER PLANT WATERS SPOTTED AT EXPO WEST 2018:
ALO – Aloe, Coconut, and Watermelon Waters
ORGANIC GIRL CLEAN GREENS TEA – Juiced Romaine Leaves
STEAZ – Cactus Water
Detox Water – Alo
CULINARY
BRAIN FUEL BEAUTY FOOD
The phrase “you are what you eat” has never been more front and center than
Kalumi Beauty Food
at 2018 Expo West. Want to be young and beautiful? Beauty foods, like collagen
and marine collagen protein, are the new hotness in products that purport to
keep skin and hair supple.
Boost not only your beauty, but your brain with brain power-focused tonics and
beverages that may give you the clarity you need to think at your best!
Smart and sexy more your style? Energy bars and creamers are popping up
with collagen and other functional health ingredients, like MCT oil, which is Know Brainer MCT & Collagen
touted for brain health. Coffee Creamers
OTHER BRAIN AND BEAUTY FOOD PRODUCTS SPOTTED AT EXPO WEST 2018:
BRAIN GEAR – Focus and Clarity Shots
BULLET PROOF – Collagen and MCT Bars
BRAIN JUICE – Brain Tea Shots with Acetylcholine and Dopamine
Vital Proteins Beauty Water
DESIGN PURE PROBIOTIC PROTECTION Probiotics are not just for gut health anymore, they are now being applied to your cleaning products. Organic, non GMO, vegan, gluten-free, chemical- free and allergy-free, these cleaners still claim to have fierce germ-fighting skills. With millions of friendly bacteria, Counter Culture cleaning tonics keep bad bugs at bay while creating good bacteria that help to rebalance your home. We Counter Culture Cleaning Tonics especially like the clever name and eye- catching packaging that sets this brand apart in the cleaning aisle.
DESIGN
CLEVER +
CONVENIENT
With convenience still being a top priority
for consumers, companies are offering
clever ways to enjoy fun, exotic foods
without worrying about mess or prep. Pressery’s Ramen Kit
Pressery’s Ramen Kit goes beyond the
standard cup. The custom packaging
features an integrated top to hold the
noodles, sauce, and spice packet for a more
thoughtful and sophisticated experience.
Speaking of soup, several companies
have innovated in the category to bring
us drinkable, zesty soups and shots in
ZÜPA Superfood Soup Tio Gazpacho Drinkable Soup
beautiful, portable bottles so we can sip
and savor on the go.
DESIGN MESSAGING TO MILLENNIALS We all know the buying power of this particular consumer, and brands have been taking notice. Founded by two brothers when they were students in Brooklyn, the hipster vibe and New York attitude comes to life on the packaging. With quirky, playful messaging that engages in a lighthearted and Matcha – Natural Matcha Drink relevant way on an otherwise clean and simple label, Matchabar has a unique personality that connects directly with this generation.
DESIGN
PAPER POWER
Seed’s revolutionary paper bottles
are both recycled and recyclable,
using 60% less plastic than the
average bottle. These hair, face,
and body products made from local
seed varieties practice cutting-edge
environmental sustainability with an
elegantly simple solution.
Seed’s Paper BottlesDESIGN
CAP YOUR CAN
Plussing up your energy boost! +Red’s
elixirs come in a custom can with a
unique cap that allows you to drink
during workouts without worrying
about spilling and cap your can to
+Red Power Elixir
enjoy later. Vibrant colors and bold,
metallic lettering contribute to the
dynamic look that clearly differentiates
the brand.
Another well-designed pack form
comes from Noosh, a brand focused on
almond butters, powders, and oils with
MCT and KETO in squeezable packages
shaped, of course, like an almond!
Noosh Brands Almond Butter
and Virgin Almond Oil1801 13TH STREET, SUITE 400
BOULDER, CO 80302
303.381.6400
www.srg.com
QUESTIONS/INQUIRES
Jennifer Jones, Managing Partner, Brand Design jjones@srg.com
Elizabeth Moskow, Culinary Director lmoskow@srg.comYou can also read
