FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...

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FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
2018 MEDIA PLANNER
             Print | Digital | Canadian Packaging TV | AUTOMATE NOW | Lead Generation

                           FOOD
                         BEVERAGE
                   Pharmaceutical
                     Cosmetics
                 Household chemicals
                                                                                                       $10
                                                                                          MARCH 2017 | g.com
                                                                                                      ackagin
                                                                                        www.canadianp

                                                                                                                                                                                                                                 SEPT
                                                                                                                                                                                                                                  NOVEEMBE
                                                                                                                                                                                                                                       MBERR 2016 | $10
                                                                                                                                                                                                                                   www.canadianp
                                                                                                                                                                                                                                                 ackaging.com

                                                                 A FRESH ANGLE kaging spurs acc
                                                                                               elerated growth for
                                                             New resealable pac le spinach processor
                                                                          venerab
                                                                                   Story on page 13

                                                                                                                                                                         BEEF UP THE VOLU
                                                                                                                                                                                         ME!
                                                                                                                                                                             Cutting-edge pro
                                                                                                                                                                                              duc
                                                                                                                                                                            packaging executi t innovation and inspired
                                                                                                                                                                           meat producer on on driving venerable frozen
                                                                                                             SS • AUTOMATE NOW                                                               to greater marketp
                                                                                            AGING FOR FRESHNE                                                                                                  lace glories
                                                                           D SAFETY • +PACK                                                                                                Stor
                                                         IN THIS ISSUE: FOO                                                                       2017-03-10
                                                                                                                                                               3:35 PM
                                                                                                                                                                                                        y on page 12

                                                                                                                                                                                              YOU GO IÖGO!
                                                     1
                                CPK_MARCH_BAS.indd

                                                                                                                       IN THIS ISSUE: PACKA                                                                            Page 18
                                                                                                                                           GING FOR SHELF-LIFE
                                                                                                                                                                            • STRETCHWR
                                                                                                                                                                                          APPING • PRODUCT
                                                                                                                CPK_NOVEMBER_KAM
                                                                                                                                _DIFF COVER3.in
                                                                                                                                                                                                             ID NOW
                                                                                                                                               dd 101

                                                                                                                                                                                                                                         2016-11-07
                                                                                                                                                                                                                                                      8:55 AM

                         Your Gateway to these consuming markets . . .

                           www.canadianpackaging.com
CPK_2018_MK_AMS.indd 1                                                                                                                                                                                                                                          2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
REACH THE PACKAGING FUNCTION
       . . . BY THE NUMBERS

                   13,501print subscribers

                         37,800
              pass-along readers

        TOTAL
        PRINT
       REACH             51,301
                 16,500
                    opt-in digital audience

                     9,967
           principal FOOD & BEVERAGE
                    print reach

                         37,874
               total FOOD & BEVERAGE
                     with pass-along

       Association Partnerships: Packaging Consortium; PMMI; Canadian Corrugated
       & Containerboard Assn; Canadian Produce Marketing Association; Ontario
       Independent Meat Processors; Canadian Meat Council; Ontario Craft Brewers;
       SIAL Food; Canadian Health Food Association; Baking Association.

CPK_2018_MK_AMS.indd 2                                                              2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
I bought new x-ray detection
                         technology because of an ad I saw
                               in Canadian Packaging.
                                        Bryce Patriquin
                                        President/Co-owner,
                                        The Sausage Guys

         I needed x-ray technology
   to help me fulfill my Food Safety
   regulations so that I could expand
   my markets to new jurisdictions.
   I saw a couple of companies
   advertising x-ray detection
   machines in Canadian Packaging
   magazine.
   I called both and ended up with
   one of them.

                 REACH THE RIGHT PEOPLE WITH
                  YOUR BEST SALES MESSAGE
                     . . . AND MAKE SALES!

CPK_2018_MK_AMS.indd 3                                        2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
WE GET INFORMATION IN
       CANADIAN PACKAGING WE CAN’T
       GET ANYWHERE ELSE
                              Canadian Packaging gives the ins and the outs
                              of what works in food packaging/production
                         plants. It keeps me informed of the best practices
                         and technologies. I never miss an issue.”
                         Doug Alexander, Director of Engineering,
                         Ippolito Fruit & Produce Ltd.

                                                            I read Canadian Packaging
                                                            every month. It’s the best way
                                                       in Canada to keep up to speed
                                                       with the best packaging materials
                                                       and machinery available in Canada.”
                                                       Neil Catania, General Manager,
                                                       M.L. Catania Produce Company

                              As we grow our business and expand into new
                              markets, we count on the news and plant
                         feature articles in Canadian Packaging to help us
                         make the right packaging choices for our plant.”
                         Andrew Mitchell, President,
                         Select Food Products Ltd.

       COMBINE OUR HIGHEST LEVEL OF CIRCULATION TO THE FOOD
       AND OTHER CONSUMER PACKAGED GOODS MARKETS WITH OUR
       EDITORIAL COVERAGE OF WHAT WORKS BEST IN THESE FOOD
       PACKAGING PLANTS…AND YOU HAVE THE PERFECT EQUATION FOR
       GETTING YOUR AD MESSAGE IN FRONT OF THE RIGHT PEOPLE AT
       THE RIGHT TIMES…WHEN THEY HAVE BUYING NEEDS.

CPK_2018_MK_AMS.indd 4                                                                       2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
2018 EDITORIAL CALENDAR
          JANUARY/FEBRUARY                                        MARCH                                     APRIL                                       MAY
                Packaging Machinery                                                                                                          Films/Flexibles/Stand-Up/
                                                           Bottling Success Stories             Case Ready for Meat Packaging
                Specifications Manual                                                                                                      Re-Sealable Pouch Packaging
        • C
           hart form listings of OEM packaging     • F
                                                       ood Safety Focus – X-Ray & metal      • A
                                                                                                 UTOMATE NOW SUPPLEMENT                • Packaging for Shelf Life/Convenience
          machines; Automation Device/                detection overview & features             Focus on robotics, Servo motors
          Motor section Intetrator Category;
          Manufacturer/Distributor address
          listings
           ocus on line automation & integration
        • F                                         • S
                                                       tretchwrapping/Adhesive               • PRODUCT ID NOW Coding, labeling,       • Conveying/Palletizing
          success stories                             Applicating/Case Sealing                   lasers plant stories

        • PACKAGING CONSORTIUM                     • Produce packaging plant stories        • SHOW FOCUS                             • P
                                                                                                                                           ACKAGE PRINTING SUPPLEMENT
           SUPPLEMENT Canada’s Packaging                                                         SIAL Food Show (Montreal)                & BONUS DISTRIBUTION
          Association moves towards the 4.0                                                                                               (Digital; Smart Packaging; Inks
          world with new programs/events.                                                                                                 overview)
          Bonus print runs for PAC member
          mailing and event distribution

        • S
           HOW FOCUS                               • S
                                                       HOW FOCUS & SUPPLEMENT                • S
                                                                                                 HOW FOCUS & SUPPLEMENT                • A
                                                                                                                                           mazon, Walmart & Packaging for
          Seafood Expo North America (Boston)         Canadian Produce Marketing                Bakery Showcase (Toronto) – Bonus         E-Commerce
          preview                                     Association (Vancouver) – Bonus           bakery distribution
                                                      distribution to CPMA members

        • SHOW FOCUS                               • S
                                                       HOW FOCUS
           Snaxpo (Atlanta) preview                   Pack Expo East (Philadelphia) preview

                        JUNE                                JULY/AUGUST                                SEPTEMBER                                    OCTOBER
               Filling/Capping/Labeling                                                              Pack Expo International
                                                             Annual Buyers’ Guide                                                               Packaging for Transit
                    Turnkey Systems                                                                    (Chicago) Preview
        • A
           UTOMATE NOW SUPPLEMENT                  • M
                                                       aterials, Containers, Automation,     • A
                                                                                                 UTOMATE NOW Profiles on               • Palletizing/Stretchwrapping Overview
          Focus on pneumatics, human                  Machinery, Converting, Services,          top Packaging OEM’s and the
          machine interface, PLC/s                    Manufacturer/Distributor Addresses        automation products they use
        • E
           nd of line performance – Stretch        • T
                                                       op Production/Packaging Lines in      • F
                                                                                                 ocus on Machine Vision, Inspection,   • Protective Packaging
          wrapping/Palletizing                        Canada Reports                            Robotics

        • A
           dvances in Corrugated Packaging         • C
                                                       ONVENTION ISSUE Packaging             • M
                                                                                                 odified Atmosphere Packaging –        • Adhesive Applicating/Case Sealing
          overview & interviews                       Consortium Conference – Bonus             Meat/Poultry plant stories
                                                      distribution at event
        • Adhesive Applicating success stories     • SHOW FOCUS Canadian Health Food        • S
                                                                                                 HOW SUPPLEMENT Ontario Craft          • Labelling Technologies
                                                       Association (Toronto)                    Brewers – Bonus distribution at event
                                                                                                to members

                                                    • S
                                                       HOW FOCUS Label Expo (Chicago)        • S
                                                                                                 HOW FOCUS Ontario Independent         • S
                                                                                                                                           HOW FOCUS Pack Expo International
                                                                                                Meat Processors (Niagara Falls)           (Chicago)

                  NOVEMBER                                    DECEMBER                             Reach 2 Big Markets for Automation Products
            Package Printing/Converting
                                                          Coding/Labeling/Tracking                 with AUTOMATE NOW and
                  Advancements
                                                                                                   AUTOMATE NOW Plus e-Zine
        • The promise of Digital Printing          • A
                                                       UTOMATE NOW SUPPLEMENT
                                                      Automation Device/Integrators
                                                      Overview/Interviews
                                                                                                                                                  AUTOMATE NOW
                                                                                                                                                  publishes in the April, June,
        • R
           etail Ready/Point of Purchase           • Contract Packaging Success stories                                                         September and December issues
          Success stories                                                                                                                         of Canadian Packaging.
                                                                                                                                                  AUTOMATE NOW Plus
        • Texture and other Fabulous New Inks      • SHOW FOCUS IPPE Poultry/Meat                                                               deploys quarterly.
                                                       (Atlanta) Preview & Plant stories
        • Food Safety – Metal Detection & X-ray

                                                                                                   AUTOMATE NOW Plus E-Zine
                                                                                                     ad page rate: $1,500 net.

CPK_2018_MK_AMS.indd 5                                                                                                                                                      2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
2018 RATE CARD & MECHANICAL SPECS

       ISSUANCE & CLOSING DATES                                             TABLOID AD PAGE SIZES
       a. Published ten times per year.
                                                                                              FULL PAGE - TABLOID                    DBL PG SPREAD - TAB
       b. Ad material is required on 20th of preceding month.
                                                                                              Trim Size: 11 x 14.875                 Trim Size: 22 x 14.875
                                                                                              Bleed Size: 11.25 x 15.125             Bleed Size: 22.25 x 15.125
       GENERAL ADVERTISING RATES                                                                                                     Live: 21 x 13.875
                                                                                              Live: 10 x 13.875
       Rates quoted in Canadian net Dollars
       TABLOID                      1 TIME         6 TIMES      10 TIMES
       Tabloid page                 $5,800          $5,500        $5,300
                                                                                              1/2 HOR - TABLOID                                      1/3 HOR - TABLOID
       1/2 tabloid page             $5,300          $5,000        $4,700
                                                                                              Trim Size: 11 x 7.4375                                 Trim Size: 11 x 5.0891
       1/3 tabloid page             $3,500          $3,300        $2,900                      Bleed Size: 11.25 x 7.565                              Bleed Size: 11.25 x 5.2141
       1/4 tabloid page             $3,000          $2,900        $2,500                      Live: 10 x 6.9375                                      Live: 10 x 4.5891
       STANDARD                     1 TIME         6 TIMES       11 TIMES
       Standard page (7x10)         $5,300          $5,000         $4,700
       2/3 page standard            $4,370          $3,935         $3,605                     1/3 VERT - TABLOID                                     1/4 VERT - TABLOID
                                                                                              Trim Size: 3.6667 x 14.875                             Live: 4.875 x 7.5
       1/2 page island standard     $3,000          $2,900         $2,500
                                                                                              Bleed Size: 3.7917 x 15.125
       1/2 page standard            $2,700          $2,500         $2,400                     Live: 3.1667 x 13.875
       1/3 page standard            $2,300          $2,100         $2,000
       1/4 page standard            $1,900          $1,700         $1,500
       1/6 page standard            $1,035            $927           $815   STANDARD AD PAGE SIZES
       INSERTS/OUTSERTS                                                                       STANDARD PAGE                                          2/3 VERTICAL
                                                                                              Trim Size: 7.875 x 10.75                               Trim Size: 4.875 x 10
       Contact Publisher for rates & mechanical specifications
                                                                                              Bleed Size: 8.125 x 11
                                                                                              Live Size: 7 x 10
       DIGITAL PRINT AD MATERIAL REQUIREMENTS
       The preferred method for ad submission is PDF.
       Please ensure your PDF is Grayscale or CMYK, Acrobat 5 (PDF 1.4)
                                                                                              1/2 HORZ                                               1/2 ISLAND
       compatible, with images prepared at 300 DPI minimum.
                                                                                              Trim Size: 7 x 4.875                                   Trim Size: 4.875 x 7.5
       Prepare your PDF with all fonts embedded, crop marks, and
       bleed if required.
       Your file should be named to allow for easy identification, i.e.:
       Company_Name_Product_.pdf

       FILE SUBMISSION                                                                        1/2 VERT                                               1/3 VERT
       All hi-res pdf files are to be uploaded to the loading dock.                           Trim Size: 3.5 x 10                                    Trim Size: 2.25 x 10
       The Annex loading dock for all ads should be submitted via:
       annexnorth.loadingdock.ca
       1. Enter your email address
       2.		Write a brief description of the file. Be sure to include the
           pulication name and Month                                                          1/3 SQUARE                                             1/4 HORZ
                                                                                              Trim Size: 4.875 x 4.875                               Trim Size: 7 x 2.375
       3. Under Notifications select Trina Dillon, Production Artist
       4. Select the number of files you are uploading and attach file/s

       PRODUCTION ASSISTANCE
       For all production related inquiries and mechanical                                    1/4 VERT                                               1/6 HORZ
       specificiations, please contact Barb Comer, Account Coordinator at                     Trim Size: 3.375 x 4.875                               Trim Size: 4.875 x 2.25
       888-599-2228 ext. 235 or by email at bcomer@annexweb.com

                                                                            NOTE: All standard partial ads are indicated with grey boxes and reflect the live area.
                                                                            Bleed size is indicated with the red dotted lines.

                                                                             WWW.CANADIANPACKAGING.COM

CPK_2018_MK_AMS.indd 6                                                                                                                                                2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
CANADIAN PACKAGING-PRODUCED VIDEOS
       . . . OUR AUDIENCE LOVES THEM
       YOU’LL LOVE THE RESULTS YOU GET

                                                    I was genuinely
                                                  impressed with the
                                                 quality, direction and
                                                execution of Canadian
                                                   Packaging’s video
                                                   production team.
                                                  Stephen Dean and
                                                 Canadian Packaging
                                                   have consistently
                                                delivered value for my
                                                company and for that
                                                      I am grateful.
                                                       Nick Taraborelli,
                                                Vice President, Paxiom Group

                                         INVESTMENT: $5,000 CAD NET.
                         We shoot the film, conduct and record the customer testimonial audio
                            and put the two together with music and contact information.

                        We send the video to our 16,500 opt-in e-audience and give you a
                   full contact list of all the people who view your video. We also post the video
                      on a weekly Canadian Packaging e-newsletter and post it for one month
                          on Canadian Packaging TV on www.canadianpackaging.com.

                                   You also receive the video to use as you please.

                                CONTACT STEPHEN DEAN AT 416-510-5198
                                     …AND START FILMING NOW!

CPK_2018_MK_AMS.indd 7                                                                               2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
GET LEADS FROM FOOD, BEVERAGE
       & CHEMICAL BUYERS
       DIGITAL/LEAD GENERATION

       Single Sponsor E-blasts
                         Audience: 	16,500 CASL-approved opt-in food,
                                     beverage, consumer packaged goods
                                     professionals.
       Average Open Rate:            20%
                             Rate: 	$2,000 CAD net.
                              ROI: 	Lead reports include names, titles, companies, addresses and
                                     phone numbers.

CPK_2018_MK_AMS.indd 8                                                                              2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
EVERYTHING FUNNELS THROUGH
       www.canadianpackaging.com
                                                          Web Site Rates (net Canadian dollars)
                                                                         1x        3x           6x   12x
                                         Top Banner       Top Banner   $1,000      $900     $700     $500
                                          728 X 90
                                                          Big Box      $1,000      $900     $700     $500
                                          Big Box         Text Ad      $800        $700     $600     $500
                                         300 X 250

                                                          2017 E-Newsletter Ad Rates
                                                                         1x        3x           6x   12x
                                                          Top Banner   $1,000      $900     $700     $500
                                                          Big Box      $1,000      $900     $700     $500
                                                          Text Ad      $800        $700     $600     $500

                                                          Sponsor Spotlight
                                                               1x             3x           6x        12x
                                                            $1,500        $1,200          $1,000     $900

                                             Top Banner
                                              728 X 90

       Advertise on the
       home page and
       be seen every time                     Big Box
                                             300 X 250
       buyers click through
       our links on our
       weekly newsletter.                     Sponsor
                                              Spotlight
       Sent to 16,500 opt-in                 300 X 250

       food & drug decision-makers.
                                              Text Ads
                                             620 X 125

           10,363            visitors
                             per month

CPK_2018_MK_AMS.indd 9                                                                                2017-10-04 7:42 AM
FOOD BEVERAGE Pharmaceutical - 2018 MEDIA PLANNER - Canadian ...
AUTOMATE NOW Print
       AUTOMATE NOW Plus E-Zine
       Reach 2 Big Markets
       for Automation Products
       1. Packaging Machine Builders.
       2. Food & Drug purchasers of packaging machinery.

                                                                                                                                                 AUTOM
                                                                                                                                                                                                      ATE NO
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                                                                                                                                                              DIGITAL                                                                                                     July 201
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                                                                                                                                                                           7
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       do a complete job in                         ATE NOW                                                                      EIR OEM
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       marketing automation                AU T                                                             PACKAGERS                                                                                                                                            Canadian
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       markets. In Canada,
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                                                         .CANADIAN
                                                                     PACK AGING
                                                                                  .COM

                                                                                                                                            AUTOMATE NOW
       Canadian Packaging                                                                                                           publishes in the April, June,
                                                                                                                               September and December issues
       to open the doors to                                                                                                            of Canadian Packaging.
       both these markets.                                                                                                                                                            AUTOMATE NOW Plus
                                                                                                                                                                                          deploys quarterly.

       Ad page rate for AUTOMATE NOW Plus e-Zine: $1,000 net.

CPK_2018_MK_AMS.indd 14                                                                                                                                                                                                                                                                                   2017-10-04 7:42 AM
REACH YOUR
           QUEBEC MARKET
             IN FRENCH
                                               3 WAYS
       EMBALLAGES magazine circulates quaterly to                                                                                      HIVER 2016                                                                                                                                                                                                                                                           6$

       7,500 principal, 16,500 total (including
       pass-along readership) food, beverage, drug,
       packaging decision-makers across Quebec.                                                                                        Quand un fabricant connaît une embellie de ses affaires, on comprend mieux pourquoi lorsqu’il nous raconte comment il en est venu à produire des machines d’un type
                                                                                                                                       tout particulier (voir en page 12). Un distributeur se fait demander s’il peut fournir une cartonneuse bien spéciale, comme celle dont il est question en page 19).

                                                                                                                                      Une norme actualisée
       Edited by Pierre Deschamps for nearly 15 years.                                                                                S
                                                                                                                                          anté Canada a publié une version
                                                                                                                                          actualisée de la Norme d’étiquetage
                                                                                                                                          des produits en vente libre
                                                                                                                                      contenant de l’acétaminophène afin
                                                                                                                                      d’aider les consommateurs à utiliser
                                                                                                                                      ces produits de façon plus sécuritaire.
                                                                                                                                      L’emballage des produits comportera
                                                                                                                                                                                   examen de l’innocuité publiés en 2015.
                                                                                                                                                                                      Au nombre des améliorations apportées
                                                                                                                                                                                   à la Norme d’étiquetage mentionnons le
                                                                                                                                                                                   fait que l’emballage doit comporter des
                                                                                                                                                                                   instructions plus claires qui soulignent
                                                                                                                                                                                   l’importance de prendre la dose efficace
                                                                                                                                                                                   la plus faible, de s’en tenir à la dose
                                                                                                                                                                                                                                                limiter la consommation d’alcool à deux
                                                                                                                                                                                                                                                boissons par jour. De plus, la mention
                                                                                                                                                                                                                                                « contient de l’acétaminophène » doit
                                                                                                                                                                                                                                                figurer en caractères gras rouges dans
                                                                                                                                                                                                                                                le coin supérieur droit du devant de
                                                                                                                                                                                                                                                l’emballage pour que les consommateurs
                                                                                                                                                                                                                                                puissent facilement savoir si un produit
                                                                                                                                                                                                                                                                                                                                      sur la sécurité, présentés d’une manière
                                                                                                                                                                                                                                                                                                                                      uniforme et facile à consulter.
                                                                                                                                                                                                                                                                                                                                         Les changements visant l’étiquetage
                                                                                                                                                                                                                                                                                                                                      s’appliquent immédiatement aux
                                                                                                                                                                                                                                                                                                                                      nouveaux produits que les entreprises
                                                                                                                                                                                                                                                                                                                                      envisagent de mettre sur le marché
                                                                                                                                                                                                                                                                                                                                      canadien. Quant aux produits déjà
                                                                                                                                      des instructions plus claires et des mises   maximale recommandée par période de                          contient ce médicament. L’emballage                                                   commercialisés, les entreprises ont
                                                                                                                                      en garde plus précises pour réduire le       24 heures (qui est de 4 000 mg pour les                      doit aussi arborer un nouveau tableau de                                              dix-huit mois pour mettre à jour les
                                                                                                                                      risque de dommages au foie. Il s’agit        adultes), d’utiliser ces produits pendant                    renseignements sur le médicament qui                                                  étiquettes. Le tableau de renseignements
                                                                                                                                      d’une des mesures que Santé Canada           au plus cinq jours en cas de douleur                         fournit des instructions sur le produit, des                                          sur le médicament devra figurer sur
                                                                                                                                      a prises à la lumière des résultats d’un     ou trois jours en cas de fièvre et de                        mises en garde et d’autres renseignements                                             tous les produits d’ici 2021.

       1    ARCH ISSUE – Closes February 23.
           M                                                                                                                          Un investissement stratégique
                                                                                                                                      La direction d’Olymel a annoncé en sep-
                                                                                                                                      tembre dernier un investissement de 11
                                                                                                                                      millions de dollars dans l’agrandissement
                                                                                                                                      et la modernisation de son établisse-
                                                                                                                                                                                   permettront d’accroître l’efficacité, ainsi
                                                                                                                                                                                   que le volume de production, faisant
                                                                                                                                                                                   passer ce dernier de 40 à près de 60
                                                                                                                                                                                   millions de kilos annuellement. Cet
                                                                                                                                                                                                                                                Une campagne écoresponsable
                                                                                                                                                                                                                                                En octobre, Éco Entreprises Qué-
                                                                                                                                                                                                                                                bec (ÉEQ) a lancé une campagne de
                                                                                                                                                                                                                                                sensibilisation au sujet des emballages
                                                                                                                                                                                                                                                écoresponsables.
                                                                                                                                                                                                                                                                                                                                      nous lançons aujourd’hui vient offrir de
                                                                                                                                                                                                                                                                                                                                      l’information vulgarisée, sur une note
                                                                                                                                                                                                                                                                                                                                      humoristique avec notre porte-parole,
                                                                                                                                                                                                                                                                                                                                      Éric Salvail », explique Virginie Bussières,
                                                                                                                                      ment de surtransformation de viande de       établissement fabrique, entre autres, des                       « Les Québécois désirent réduire leur                                              directrice des communications et des

       2     JUNE ISSUE – Closes May 25.
                                                                                                                                      porc située à Saint-Henri-de-Lévis, sur      saucisses fumées et des émulsions comme                      empreinte environnementale et sont                                                    affaires publiques chez ÉEQ.
                                                                                                                                      la Rive-Sud de Québec. Cette décision        les saucissons de Bologne, le peppéroni,                     de plus en plus sensibilisés aux ques-                                                   Bon nombre d’entreprises revoient
                                                                                                                                      devrait se traduire en la création d’une     le salami, des pains de poulet et des jam-                   tions d’emballage. Nous avons constaté                                                d’ailleurs leurs emballages pour en
                                                                                                                                      trentaine d’emplois.                         bons fumés.                                                  qu’ils ont soif d’en savoir davantage au                                              réduire l’empreinte environnementale,
                                                                                                                                         Cet investissement vise à doter cette       Au terme des travaux, qui ont déjà                         sujet des emballages écoresponsables,                                                 que ce soit en optimisant les formats ou
                                                                                                                                      usine de nouveaux équipements qui            commencé, 3 000 pi2 seront ajoutés.                          et la campagne multiplateforme que                                                    en utilisant des matières recyclées.

                                                                                                                                                                                                                 NOUVELLES  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2

       3   SEPTEMBER ISSUE – Closes August 17.
                                                                                                                                                                                                                 PRODUITS  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 6
                                                                                                                                                                                                                 UN RENDEZ-VOUS À NE PAS MANQUER  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 9

                                                                                                               PP Entente 40065710.
                                                                                                                                                                                                                 DES ACTIVITÉS EN HAUSSE CONSTANTE  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 12
                                                                                                                                                                                                                 L’ART DE VISER JUSTE ET LOIN  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 16
                                                                                                                                                                                                                 UN DISTRIBUTEUR DE CONFIANCE  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 19
                                                                                                                                                                                                                 UN MUST ANNUEL  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 22
                                                                                                                                                                                                                 UNE OFFRE DIVERSIFIÉE  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 24

       4    NOVEMBER ISSUE – Closes October 19.                                                             EMB_WINTER_2016_KAM.indd 101                                                                                                                                                                                                                                                              2016-11-07 10:19 AM

       AD RATES:
        1 tabloid page: $3,700 net.
        1 standard page: $2,775 net.
        1/4 tabloid (1/2 std): $1,925 net

                                 EMBALLAGES, Les Nouvelles Info-Lettre
                                 E-Newsletter with an audience of 10,000;
                                 Issued monthly.
                                 RATES:
                                  $500 for top banner
                                  $500 big box
                                  $750 Sponsored content box.

       Single Sponsor E-blasts to 10,000 decision-makers
        $850 CAD net

                              Publishes quarterly: February/March; May/June; August/September; November/December

CPK_2018_MK_AMS.indd 10                                                                                                                                                                                                                                                                                                                                 2017-10-04 7:42 AM
SPECIAL 2018 SUPPLEMENTS
       DELIVER BONUS EXPOSURES
       1. F
           EBRUARY ISSUE
                                                             IN-STORE NONFOOD IN-STORE
          PAC Packaging Connect Magazine                    MARKETING FLEXIBLE LABELSMARKETING
       2. M
           ARCH ISSUE
                                                              CONTAINERS RIGID
                                                                         NON RIGID CONTAIN
                                                            CORRUGATED SUSTAINABLE                          CORRUGATED
          Canadian Produce Marketing Association                 CONTAINERS BEVERAGE
          Show Supplement
                                                   PAPERBOARD
                                                          IN-STORE PAPERBOARD
                                                                          IN-STORE
       3. A
           PRIL ISSUE
          Bakery Showcase Supplement
                                                          MARKETING FLEXIBLE LABELS
                                                                               MARKETING
       4. A
           PRIL/MAY ISSUES                               PAPERBOARD RIGID
                                                                      PAPERBOAR
                                                                     NON  RIGID
          SIAL Food Show supplement in Canadian           CORRUGATED SUSTAINABLE
                                                                             CORRUGATED
          Packaging & EMALLAGES issues
       5. J ULY/AUGUST ISSUE
          • Canadian Health Food Association supplement
          • Label Expo supplement
                                                                         PUBLISHED IN PARTNERSHIP WITH:

                                                                                                           PACKAGING
                                                                                                           CONSORTIUM

                                                                                                                           TM

          • PAC Convention coverage                                CPACK_AWARDS_2017.indd 1                         2017-04-19 10:20 AM

       6. S
           EPTEMBER ISSUE
          Pack Expo International supplement
           • Ontario Craft Beer Conference/Show
             supplement
          • Ontario Independent Meat Processors
             supplement.
       7. N
           OVEMBER EMBALLAGE ISSUE
          PACKEX/ATX show Preview & Supplement
                                                                           E NT
       8. D
           ECEMBER ISSUE                                      SU PPLE M N US:
                                                                          O
          IPPE Poultry & Meat Supplement
                                                             I N S E RT B     to     rates
                                                                  Ask about                   h
       Target key industry segments.                             c lu d e  y o u r mailer wit
                                                              in                              ent
       All supplements also mail inside                           s p e c ia l b onus segm
                                                            the
                                                                    rg e t m   a il ings of our
       the magazine to the entire CP                            ta                       ts.
                                                                        supplemen
       audience and many offer bonus
       distribution at the events and
       with additional mailings.

       Our partner associations help us to give you more exposure for your sales message:
       Packaging Consortium; PMMI; Canadian Corrugated & Containerboard Assn; Canadian
       Produce Marketing Association; Ontario Independent Meat Processors; Canadian
       Meat Council; Ontario Craft Brewers; SIAL Food; Canadian Health Food Association;
       Baking Association.

CPK_2018_MK_AMS.indd 11                                                                                   2017-10-04 7:42 AM
THANK YOU...
                                                                                              ...TO OUR READERS

                                                                                           ...TO OUR ADVERTISERS

                   ABB Robotics Inc.                           CiMa-Pak                                Heat and Control                            PECO Pallet                                    Storcan
                    Abbey Packaging                          Deco Labels                              Heidelberg Canada                     Peel Plastic Products Ltd.               TC Transcontinental Printing
                Alpha Poly Corporation                   Delkor Systems Inc.                        Hibar Systems Limited                       Pigeon Brands Inc.                   Technical Adhesives Limited
                         Anritsu                    Domino Printing Solutions Inc                  hubergroup Canada Ltd              Pilz Automation Safety Canada, L.P.                Tetra Pak Canada Inc.
                        Anthem                    Dorner Manufacturing Corporation                 IFM Efector Canada Inc.               Pinkham Advertising & Design                     Thiele Technologies
                          APPE                           Eckert Machines Inc.                            KHK USA Inc.                            Plan Automation                           Tsubaki Of Canada
                  Arol North America               Edson Packaging Machinery Ltd.                          Koroberi                                 PLEXPACK                                    UBM Canon
               Arrowhead Systems, Inc.            Engage Technologies Corporation                         Krones AG                          Premier Tech Packaging                    Uline Canada Corporation
                     ASCO Numatics                       Farm Credit Canada                               Kruger Inc.            Propack Processing & Packaging Systems Inc.            Unitrak Corporation Ltd
               ATI Industrial Automation                       Festo Inc                            KUKA Robotics Canada                     R E Morrison Equipment
                                                                                                                                                                                               Valco Melton
             Atlantic Packaging Products            FlexLink Systems Canada Inc.                    Langguth America Ltd.                        Raining Creative
                                                                                                                                                                                            VC999 Packaging
                   Balluff Canada Inc               FlexLink Systems Canada Inc.                        Loma Systems                               Regal Beloit
                                                                                                                                                                                          Veritiv Canada, Inc.
           Beckhoff Automation Canada Ltd.        Forte Labels & Shrink Sleeves Inc.                  Markem-Imaje Inc                         Robert Reiser & Co
                 Bo Branding & Design                  Fortress Technology Inc                   Matthews Marking Systems                        Roda Packaging                              Videojet Canada
                Bosch Rexroth Canada                    Goldrich Printpak Inc.                          Mettler Toledo                         Ryson International                          Wainbee Limited
         Canadian Corrugated & Containerboard      Graphic Packaging International                Mitchel-Lincoln Packaging              Schneider Electric Canada Inc.              Weber Marking Systems Ltd
                       Association                         Graphics Canada                            mk North America                   Schubert Packaging Machinery                  Weighpack Systems Inc.
          Canadian Produce Marketing Assoc                 GreenOx Pallets                      MULTIPOND Wagetechnik GmbH                         Sesotec Inc.                Wells Fargo Equipment Finance Company
                      Capmatic Ltd                            H.B. Fuller                            Multivac Canada Inc.                      SEW Eurodrive Ltd.                                WestRock
               Carlo Gavazzi Automation                 Harlund Industries Ltd                 Omron Electronic Components LLC                         SGK                         Yaskawa America, Inc. Motoman
          Cascades Containerboard Packaging         Harpak-ULMA Packaging, LLC                   Packaging Technologies Inc.        SIAL Canada / Expo Canada France Inc.                   Robotics Division
                      CDW Canada                          Harting Canada Inc                        Packpro Systems Inc.              Starview Packaging Machinery, Inc.                   Zund America, Inc.

                                                                              www.canadianpackaging.com

                                                                                                    CONTACT:
                                                                           STEPHEN DEAN, SENIOR PUBLISHER
                                                                       416.510.5198, sdean@canadianpackaging.com

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CPK_2018_MK_AMS.indd 12                                                                                                                                                                                      2017-10-04 7:42 AM
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