Financial Capability and Well-being in Ireland in 2018 - CCPC.ie

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Financial Capability and Well-being in Ireland in 2018 - CCPC.ie
Financial Capability
and Well-being
in Ireland in 2018
Financial Well-being
Financial well-being is defined in the study as ‘the
extent to which someone is able to meet all their
current commitments and needs comfortably and has
the financial resilience to do so’.

Financial Capability
Financial capability is defined in the study as ‘the
behaviours and approaches to financial decision
making that influence someone’s financial well-being’.
Table of Contents
1.   Chairperson’s Foreword            4

2.   Introduction                      6

3.   Summary of Key Findings           9

4.   Findings at a Glance              12

5.   Key Findings                      14

6.   International Comparisons         26

7.   Conclusions and Recommendations   27

8.   Technical Appendix                31
Foreword

                                                      Unquestionably, many people’s
                                                      financial circumstances changed
                                                      considerably at that time. From
                                                      2008, the recession had a significant
                                                      impact on financial well-being in
                                                      Ireland and for many people, this
                                                      impact continues to be felt. We
                                                      commissioned this research to gain an
                                                      up-to-date assessment of the levels
I am pleased to present this report,                  of financial capability and financial
‘Financial Capability and Well-being                  well-being in Ireland and to draw
in Ireland in 2018’, which summarises                 out the implications for public policy
the findings of large-scale research                  and the CCPC’s financial education
conducted earlier this year on behalf                 programmes.
of the Competition and Consumer
                                                      Developing a deeper understanding
Protection Commission (CCPC).
                                                      of the current level of financial
Our mission is to use our knowledge                   capability and well-being among
and statutory powers to promote                       people in Ireland is crucial, not just for
competition and enhance consumer                      the CCPC in the performance of our
welfare. We have a specific role                      role, but also for the large number of
under the Competition and Consumer                    organisations and individuals, involved
Protection Act 2014 to promote the                    in education, Government, service
interests of consumers by providing                   provision and social policy. In this area,
information in relation to the costs,                 understanding the factors behind the
benefits and risks of financial services              current levels of financial capability
as well as promoting the development                  and well-being, is particularly
of financial education and capability.                valuable, as this understanding
                                                      enables the CCPC, and others, to
This research focuses on both financial               develop responses to the needs of
capability, which is the behaviours                   particular groups.
and approaches to financial decision
making that influence someone’s                       The CCPC’s role does not differentiate
financial well-being, and well-being                  between different types of consumers
itself, which is the extent to which                  and our programmes are targeted
someone is able to meet all their                     at everyone. However, the research
current commitments and needs                         has confirmed, not unexpectedly,
comfortably and has the financial                     that income and employment
resilience to do so.                                  status are crucially linked to better
                                                      financial well-being and for some
The previous large-scale study of                     consumers, information to promote
this kind was commissioned by the                     better financial capability is unlikely to
Financial Regulator, which measured                   provide either help or comfort.
levels of financial capability in 2008.

                                              4
Foreword

In these instances, more appropriate                   research in Ireland, particularly
responses lie in public and social policy              Professor Elaine Kempson and
supports. Given that the research                      Christian Poppe of Consumption
quantifies the level of well-being                     Research Norway (SIFO), to Amárach
across the population, it is hoped that                Research for conducting the survey in
this research will assist not only the                 Ireland and to the CCPC team. I would
CCPC, but many other organisations,                    also like to personally express my
particularly those who are tasked                      gratitude to the survey participants
with providing supports to address                     across Ireland who gave their time
challenges that sections of society                    to this research and so generously
face in relation to their financial                    shared details of their financial habits
capability.                                            and attitudes.

The research shows that a large                        Finally, particularly in the context of
proportion of people could benefit                     the many people who continue to
from interventions specifically aimed                  recover from the financial challenges
at growing their levels of financial                   arising from the recession, it is my
capability over time. While the                        hope that the insights from this
average score for the general financial                research will help individuals and
well-being of Irish people is 64 out of                groups from all sectors, Government,
100, the results clearly show that there               the financial services industry, and
is an expected variation in financial                  the community sector, to develop
well-being across different groups.                    effective ways to build financial well-
Therefore, certain groups may benefit                  being for all. I would like to take this
most from certain interventions.                       opportunity to reaffirm the CCPC’s
The results of the study point to                      commitment to playing our part, by
particular areas of strategic activity                 helping consumers make informed
for the CCPC – focusing on children                    decisions through the information we
and young people, the importance                       provide and continuing to promote the
of active saving and encouraging                       development of financial education
financial resilience for retirement.                   and capability in Ireland.

The methodology used in this research                  Our work in this area will be
mirrors an evolution in research which                 underpinned by a number of strategic
is being pursued in other countries.                   priorities for delivery between 2019
This approach is quickly becoming                      and 2021.
a global benchmark for studies of
financial well-being. It also, very
valuably, creates a benchmark for
Ireland against other countries that
have followed this same methodology.

I would like to express my thanks                      Isolde Goggin
to all those who contributed to                        Chairperson
the development of this important

                                               5
Introduction

       Introduction                                                                           Financial well-being is ‘the extent to
                                                                                              which someone is able to meet all
       This report presents the key insights                                                  their current commitments and needs
       and findings from ‘Assessing the                                                       comfortably and has the financial
       Levels of Financial Capability and                                                     resilience to do so’.
       Financial Well-being in Ireland’,
       a study commissioned by the                                                            Financial capability is ‘the behaviours
       Competition and Consumer Protection                                                    and approaches to financial decision
                                                                                              making that influence someone’s
       Commission (CCPC) on the financial
                                                                                              financial well-being’.
       well-being of people in Ireland1. The
       CCPC commissioned the study from
       academics based at Consumption
                                                                                              Background to the study
       Research Norway (SIFO), a research                                                     Irish consumers face multiple
       centre at Oslo Metropolitan                                                            decisions and conflicting pressures in
       University, who have been pioneering                                                   managing their money. The decisions
       understanding of financial well-                                                       consumers make are influenced by
       being on a global basis. Face-to-face                                                  their financial capability, and the
       survey fieldwork was undertaken and                                                    impact of those decisions is seen in
       managed by Amárach Research2.                                                          their financial well-being.

       The CCPC has a statutory function to                                                   Yet our understanding of how certain
       promote the development of financial                                                   financial capabilities determine
       education and capability. We fulfil this                                               financial well-being, how these
       function by providing information to                                                   capabilities vary across the Irish
       consumers about financial products                                                     population, and what influences them,
       and through the provision of financial                                                 requires development. A better real
       education programmes in the                                                            world understanding of these factors
       workplace, through our Money Skills                                                    enables the design of interventions
       for Life programme and through                                                         that promote financially capable
       schools programmes, including a short                                                  behaviours and, ultimately, bring
       course that has been designed for the                                                  about greater financial well-being
       Junior Cycle curriculum.                                                               in Ireland.

       The aim of the study was to assess                                                     The aim of the study was to assess
       the levels of financial capability and                                                 the levels of financial capability and
       financial well-being in Ireland and                                                    financial well-being in Ireland, both to
       to consider the implications of the                                                    inform the CCPC’s work on financial
       findings for financial education and                                                   education and capability, and to up-
       public policy.                                                                         date our knowledge from an earlier
                                                                                              study, commissioned by the Financial
       The definitions of financial well-being                                                Regulator, which measured levels
       and financial capability employed in                                                   of financial capability in 2008, just
       the study are:                                                                         before the effects of the financial crisis
                                                                                              began to be felt in Ireland3.

1
 The study was conducted by Elaine Kempson and Christian Poppe of Consumption Research Norway. It was based on a model which they have designed and that has
been adopted in a number of locations worldwide for studies of financial well-being. The full report is available on www.ccpc.ie. 2The sample size was 1,500. Valid sample
of 1,401 after exclusions. This was a larger sample than in many surveys designed to provide a nationally representative sample size. 3The study, Financial Capability in
Ireland: An Overview, was published in early 2009.

                                                                                     6
Introduction

      The 2008 survey was based closely                                                create 27 measures of behaviour
      on a study designed to measure                                                   that covered spending, saving,
      financial capability in the UK (Atkinson                                         borrowing, money management and
      et al. 2006). Its primary focus was on                                           aspects of financial decision making,
      behaviours and measuring levels of                                               including product purchase. There was
      financial capability rather than focussing                                       considerable overlap in the subject
      on knowledge and skills as in many                                               coverage with the five behaviour
      previous studies of financial literacy.                                          domains4 identified in the 2008
                                                                                       survey in Ireland. In the 2008 survey,
      In the decade since that report was                                              however, some of the measures of
      published, the study of financial                                                making ends meet and all of those
      capability has continued to develop                                              relating to planning for the future
      and the approach used in such studies                                            were actually measuring outcomes,
      has been refined, most notably in                                                whereas in the 2018 questionnaire
      a large-scale project involving 12                                               these are included as measures of
      middle- and low-income countries                                                 financial well-being.
      that was undertaken by the World
      Bank (Kempson, Perotti, and Scott
                                                                                       Methodology
      2013a, 2013b). This work was further
                                                                                       Financial well-being reflects the
      developed with a study carried
                                                                                       ability of consumers to have financial
      out in Norway, which built on this
                                                                                       comfort now and into the future, and
      methodology and separated out
                                                                                       is strongly influenced by consumers’
      the measures of financial capability
                                                                                       financial behaviour and their socio-
      (behaviours) and financial well-being
                                                                                       economic circumstances, including
      (outcomes of those behaviours), as
                                                                                       income, income and expenditure
      well as extending the range of factors
                                                                                       changes, working status, educational
      likely to influence them (Kempson,
                                                                                       level, and family circumstances.
      Finney, and Poppe 2017).
                                                                                       The study identified three key factors
      This current study approach reflects
                                                                                       of financial well-being which inform an
      international developments in the
                                                                                       overall measure of financial well-being:
      study of financial capability, with a
                                                                                       meeting current commitments, being
      broader focus on both capabilities
                                                                                       financially comfortable, and financial
      and well-being outcomes, using an
                                                                                       resilience for the future. Those key
      approach and questionnaire that was
                                                                                       measures are in turn informed by a
      developed in Norway, adapted to the
                                                                                       range of other capabilities. A further
      Irish context. The same model has
                                                                                       factor, resilience for retirement, was
      also been adapted and employed in
                                                                                       measured separately.
      Australia, Canada and New Zealand.
      In total, the questionnaire contained                                            The study allocated a score between
      over 60 questions covering financial                                             0 and 100 for each factor of well-
      well-being outcomes, retirement                                                  being or capability. These scores give
      and the range of behaviours, or                                                  us a guide to how the Irish population
      capabilities, which inform financial                                             is doing now.
      well-being. These were used to

Making ends meet; Keeping track of money; Planning ahead; Choosing products and Being and staying informed.
4

                                                                               7
Introduction

       To facilitate the study, a face-to-face survey of 1,500 individuals aged 18 to 80
       across Ireland was carried out by Amárach Research in January and February 2018.
       After exclusions a valid sample of 1,401 was tested in the model developed by SIFO.
       This was a larger sample than used in many surveys designed to provide a nationally
       representative sample size. The questionnaire contained 60 questions to understand
       consumers’ socio-economic circumstances, how they manage their money, how
       they plan for the future, their understanding of financial products, and how their
       disposition and attitudes affect their financial behaviour. The responses they gave
       were analysed using the model developed by SIFO to provide scores for a wide range
       of factors influencing financial well-being.

       The approach employed (by Kempson and Poppe) focuses on both financial
       capabilities (e.g. behaviours) and outcomes (that is, financial well-being). From this, a
       conceptual model was built bringing together financial well-being, a range of capable
       behaviours, knowledge and experience of financial matters, a range of psychological
       factors, as well as socio-economic factors. For the results of the Irish research, the
       survey data was first analysed using the statistical approach Principal Components
       Analysis (PCA). This approach was used to identify an underlying set of aggregate
       components from the answers given to the survey questions. This also allowed a
       score to be calculated for each component on a scale of 0 to 100. These components
       were used as possible explanatory variables in a series of regression models,
       alongside socio-economic factors, such as age and income, to establish which had a
       significant effect, first on financial well-being and then on each of the behaviours that
       determined it.

       Figure 1 Conceptual model 2018

          Income

          Income                                Attitudes
          drops                                 to money
                                                                                                               Active
          Expenditure                                                                                          saving
          increase                                                                                                                                 General
                                                                                Spending
                                                                                                               Not                                 financial
                                                                                restraint
                                                                                                               borrowing                          well-being
                                                                                                               for daily
                                                                                                               expenses
             Personality                      Financial locus
                                              of control

       Figure 1 above provides an illustration of the factors that have the biggest effects5 on
       financial well-being in Ireland and the key behaviours and other factors that drive it.

5
 This diagram is restricted to the factors which were scaled from zero to 100 that had a coefficient of 0.20 or greater, along with the economic factors that had large
effects. It thereby captures the most important factors - though not all factors - that have an influence on financial well-being.

                                                                                      8
Summary of
                                                    Key Findings

Summary of key findings
The average score for the general financial well-being of Irish people is 64 out of
100. The score suggests that the average consumer in Ireland is doing fairly well but
has limited capacity to deal with unexpected events. The overall score is the average
of the financial well-being scores across four segments of the population which each
received an average financial well-being score. Those scores are calculated from
three sub-measures of financial well-being: meeting current commitments, being
financially comfortable, and financial resilience for the future. The overall score
reflects the range of financial well-being outcomes across consumers in Ireland as,
while there were people doing a lot better than this, there were others with scores
well below the average.

While the overall score is useful in terms of seeing where consumers in Ireland are
overall and for international comparisons, the real value in the study is found by
breaking down the overall results into distinct sub-categories. Targeted actions
can then be developed from this. The research team and the CCPC steering group
identified four categories of relative financial well-being among Irish consumers:

                       52%
                                                                    Struggling

                                                                    Just about coping
                                25%
            16%                                                     Doing fine now but with
  7%                                                                little put by
                                                                    Secure

Struggling                  Just about coping                    Doing fine now, but         Secure
7% of respondents were      16% of respondents were              with little put by          25% of people can be
in financial difficulty     within this category. They           A majority, 52%, of         regarded as financially
now, had no reserves        had an average financial             respondents performed       ‘secure’ with an average
to protect them against     well-being score of just             well in terms of meeting    score of 87 on the
possible income or          41. People within this               current commitments         general measure of
expenditure shocks, and     category appear to be at             and had a positive level    financial well-being. Both
those who were yet to       risk of falling into financial       of financial comfort, but   their current financial
retire had very little or   difficulties currently,              they performed less         situation and their
no provision for their      as well as having little             well in respect of their    provision for the future
retirement. This category   financial resilience for the         financial resilience for    was strong, although
had an average score        future or for retirement.            the future, including for   their provision for
of 20.                                                           retirement. This category   retirement left room for
                                                                 had an average score        improvement.
                                                                 of 66.

                                                             9
Summary of
                                                                         Key Findings

       The study finds that the overall                                                  Though there is scope for
       financial well-being of consumers is                                              improvement, compared to other
       influenced by a combination of the                                                countries, Irish consumers perform
       amount of money they actually have                                                relatively well on the core behaviours
       and how they use and manage that                                                  driving financial well-being.
       money - in other words, their financial
       capability.                                                                       A particular issue identified in the
                                                                                         study is a lack of spending restraint,
       Unsurprisingly, the study found that                                              where scores are significantly lower
       income had a strong influence on                                                  than in a number of other countries.
       financial well-being as did the extent
       to which consumers had recently                                                   The findings suggest that promoting
       encountered drops in their income or                                              improvement in all of the core
       increases in their expenditure.                                                   behaviours will mean addressing
                                                                                         attitudes to saving, spending and
       The study found that two core                                                     borrowing. The study also found a
       behaviours affect financial well-being                                            strong link between formal financial
       across all groups directly: active                                                education and financial well-being.
       saving, and not borrowing for
       daily expenses.                                                                   By way of contrast, specific knowledge
                                                                                         of financial products and experience
       Other behaviours that had an                                                      of money management are less
       important, if indirect, influence on                                              important factors in determining
       financial well-being include restrained                                           overall well-being.
       spending, feeling in control of your
       financial situation and general                                                   Finally, the study found that Irish
       attitudes to saving, spending and                                                 consumers have low scores generally
       borrowing.                                                                        when it comes to resilience for
                                                                                         retirement6.
       Taking control of household and
       personal finances is important for                                                The study assessed resilience for
       improved financial well-being.                                                    retirement among both consumers
                                                                                         who had yet to retire and those who
       Feeling responsible for their financial                                           had already retired. Even among the
       actions and outcomes affects the                                                  ‘Secure’ category, which achieved the
       financial well-being of consumers both                                            highest overall financial well-being
       directly and in a number of indirect                                              score, respondents scored an average
       ways. The results of the study point                                              of 66 in regard to their resilience for
       to the need to promote financially                                                retirement. Among the other three
       capable behaviours, not least through                                             categories the scores were lower
       financial education.                                                              and declined largely in keeping with
                                                                                         declines in overall financial well-being.

6
 This under-provision has been recognised as a public policy concern for some time. The Irish Government’s ‘Roadmap for Pensions Reform 2018-2023’ included a
commitment to introduce an Automatic Enrolment pension scheme. In turn the Department of Employment Affairs and Social Protection launched a consultation on the
design of an Automatic Enrolment scheme in August 2018. That scheme is expected to be launched in 2022.

                                                                               10
Summary of
                                                                               Key Findings

         We can compare financial well-being in Ireland with a number of other countries.

         Similar studies have been carried out in Norway, Australia, Canada and New Zealand
         which employed the same definitions and similar methodology. There are some
         positives to take away from making comparisons7.

         In terms of overall well-being Ireland’s score of 64 is lower than Norway’s score of 77
         and just below the score of 65 in Canada, but higher than Australia and New Zealand
         who both scored 59 in a study released in early 20188.

7
    Similar definitions of financial capability and financial well-being were employed in Norway, Australia and New Zealand 8 https://bluenotes.anz.com/financialwellbeing

                                                                                      11
Findings at a Glance

Findings at a Glance

Financial well-being scores for Ireland

                                            80                         61

   64                                 Meeting current
                                       commitments
                                                                   Being financially
                                                                    comfortable

Overall financial                            52                         46
well-being score
  for Ireland
                                              E

                                            Financial                  Financial
                                          resilience for             resilience for
                                           the future                 retirement

Scores for well-being categories

    87                     66                              41                    20

    Secure             Doing fine now,                Just about                Struggling
                        but with little                 coping
                           put by

                                      12
Findings at a Glance

Personal circumstances that affect well-being

                                                                       BILL

   Income                 Education              Employment         Expenditure
                                                                      shocks

Financial education-important                     Key behaviours
for well-being                                    for well-being

               Vs

   60% of ‘Secure’ category received             Active saving     Not borrowing
financial education at school but only                                for daily
    10% of ‘Struggling’ category did                                 expenses

Retirement planning

 50%                             25%
                Vs

  50% of ‘Secure’ category auto-en-
rolled in workplace pension v only 25%
    of the ‘Doing fine now’ category

                                         13
Key Findings

          Key Findings                                      This measure captures whether
                                                            consumers have the ability to pay bills
          1.	Compared with their counterparts              and other commitments on time and
              in other countries, people in Ireland         have sufficient money for food and
              are doing reasonably well in terms            other expenses.
              of general financial well-being
              but have low levels of financial              Less than 15% of the people
              resilience for the future, including          interviewed said that they were
              retirement                                    experiencing payment difficulties.

          The average score for the general                 In contrast, the score for being
          financial well-being measure in Ireland           financially comfortable was
          was 649. This is lower than in Norway             considerably lower, at 61.
          (77) but higher than in either Australia
          or New Zealand (both 59). We explore              This showed that a large number of
          international comparisons further in              people did not have a lot of money
          the next section.                                 left over after paying for essentials to
                                                            allow them to do the things they want
          Four measures of financial well-being             or enjoy in life.
          were identified, three of which make
          up the general measure of well-being.             The score for the longer-term
                                                            measure of financial resilience for the
          The measures were: meeting current                future was lower still at 52.
          commitments, being financially
          comfortable and financial resilience
          for the future. Financial resilience
          for retirement was the fourth, and
          separate, longer term measure.

          As might be expected, the mean score
          was highest (80) for meeting current
          commitments.

9
    On a scale from zero to 100.

                                                      14
Key Findings

       This indicates that a large proportion                                                 As shown in Figure 2, a quarter of the
       of Irish consumers have quite poor                                                     Irish population could be considered
       provision against financial shocks.                                                    financially ‘Secure’ (scoring an
       Over half of the people interviewed                                                    average of more than 80). The largest
       scored 50 or less on this measure.                                                     category – half of the population –
                                                                                              were people who were ‘Doing fine
       The average score for financial                                                        now, but with little put by’ (scoring
       resilience for retirement - for those                                                  between 50.01 and 80). A sizeable
       who were yet to retire - was 4610.                                                     minority (16%) could be considered to
                                                                                              be ‘Just about coping’ (they scored
       This was lower than the measures of
                                                                                              between 30.01 and 50) with 7% of
       general financial well-being, including
                                                                                              the population obviously ‘Struggling’
       general resilience for the future11.
                                                                                              financially (with scores of 30 or less)13.

       2.	Financial well-being varies                                                        Figure 2 Overall financial
           considerably across various groups                                                 well-being
           of people
       Reflective of Irish society generally,
       there was a large degree of variation
       around the average scores, with some                                                                                         7%
       people doing very well and regularly
       meeting all their current commitments                                                             25%                                     16%
       with a comfortable margin, as well
       as being relatively insulated against
       future income or expenditure shocks12.
       At the opposite end of the spectrum,
       others, however, are clearly in financial
       difficulty. To explore how financial
       capabilities are distributed across the                                                                               52%
       population, the study assigned people
       to one of four categories based on
                                                                                                       Struggling
       their scores for general financial well-
       being. Those categories are: ‘Secure’;                                                          Just about coping
       ‘Doing fine now, but with little put by’,
                                                                                                       Doing fine now but with
       ’Just about coping’, and ‘Struggling’.
                                                                                                       little put by
                                                                                                       Secure

10
  This did not form part of the general financial well-being measure and comparable figures are not available for other countries. 11 Resilience for retirement was assessed
through three measures: the extent to which people would have sufficient income without needing to continue to work; the extent to which the provision they were making
for retirement would be likely to provide sufficient income even without the state pension and the proportion of their total retirement income that they anticipated would be
derived from the state pension. 12 The survey did not ask respondents to detail what was the cause of any drop in income or increase in expenditure. 13 The categories are
comparable with those identified in Australia and New Zealand in a similar study conducted earlier in 2018.

                                                                                    15
Key Findings

Over the following pages we                      Who are they? The oldest of the four
outline the four categories, with                categories, with an average age of
more detail about the key factors                53, they are the most affluent with an
that explain their differing levels of           average gross income per person of
financial well-being.                            €52,899 per year. They are the least
                                                 likely to have experienced an income
Secure: 25% of respondents are                   shock or expenditure increase in the
considered to be financially secure,             past 12 months. They have the highest
with an average score of 87 for overall          levels of education, with 53% holding
financial well-being.                            a university degree. Almost none are
                                                 unemployed or unable to work due to
Both their current financial situation
                                                 sickness or disability.
and their provision for the future are
strong. Although generally doing well,
                                                 What about the key behaviours?
their provision for retirement left room
                                                 Members of the ‘Secure’ category
for improvement.
                                                 have the highest levels of financial
They have very high scores for                   capability. They have a high score
meeting financial commitments (98)               for a key positive behaviour with
and financial resilience for the future          an average of 83 for active saving.
(85), while their average score for              Almost none of them borrow to pay
being financially comfortable was also           bills or meet daily living expenses –
very positive (82). 50% have more                they have an overall score of 94 for
than 12 months income in savings                 this measure. They are quite confident
while a further quarter have between             about their ability to manage money
6 and 12 months income saved.                    (73) and take quite a high degree
                                                 of personal responsibility for their
Financial resilience for retirement              financial decisions and outcomes (74).
among working age members of the
‘Secure’ category is good, but less              Did they learn about money when they
positive than other well-being factors.          were young? Three quarters of them
Their overall score is 63 – much lower           said that their parents had discussed
than their general resilience for the            money with them as a child and six
future. While 48% report that they               in ten recalled being taught about
would have adequate income in                    managing money or saving when they
retirement, even without the State               were at school or college.
pension, 12% would rely on it entirely
and a further 21% report it would
account for two thirds of their income.
Among those who have adequate
supplementary provision, half have
been automatically enrolled in a
workplace pension.

                                           16
Key Findings

Doing fine now, but with little                    Who are they? This category
put by: By far the largest of the four             was most reflective of the overall
categories - 52% of respondents fell               population. They have an average age
within this category – they have an                of 46 with average gross income per
overall financial well-being score                 person of €40,100 per year. Few in this
of 66.                                             category have experienced income
                                                   shocks or significant expenditure
In regard to meeting financial                     increases in the past year. They
commitments they are doing well, with              are also generally unlikely to be
an average score of 83. However, 45%               unemployed or unable to work due
of them report occasionally struggling             to sickness or disability. 43% hold a
to pay their bills or meet other                   university degree.
commitments on time. Compared
to the secure category, they have
                                                   What about the key behaviours?
less leeway in their budgets, with an
                                                   People in this category scored well on
average score of 63 in terms of being
                                                   financial capability, though less well
financially comfortable.
                                                   than those in the ‘Secure’ category.
                                                   They scored 70 for active saving and,
This category perform less well in
                                                   with a score of 86, almost none of
terms of financial resilience for the
                                                   them borrow for daily expenses. They
future. Their average score is 51,
                                                   are fairly confident in their ability
pointing to a lack of provision against
                                                   to manage money (62) and take
financial shocks in future. For example,
                                                   a reasonable degree of personal
54% have more than three months’
                                                   responsibility for their financial
income in savings, considerably lower
                                                   decision making (67).
than the secure category.

Lower still was this category’s score              Did they learn about money when
for financial resilience for retirement.           they were young? Two thirds of this
In measuring the resilience of those               category reported discussing money
yet to retire, the study scored this               with their parents as a child, while
category an average of 47, pointing to             52% said they were taught about
major under-provision for retirement               managing money or saving when they
among a large segment of Irish                     were at school or college.
consumers. Only one quarter of
this group report that they would
have sufficient income in retirement
without the State pension. A further
quarter have been automatically
enrolled in a workplace pension. 51%
of respondents are expected to rely
on the State pension for two thirds or
more of their income in retirement.

                                             17
Key Findings

Just about coping: Consumers in                     – €30,969. One in five of them has
this category account for 16% of the                experienced a substantial drop in
population. They have an average                    income in the past 12 months, which
score of 41 for overall financial well-             is double the average for all groups in
being and show signs of some strain                 the study. A quarter have seen their
on their finances.                                  expenditure rise substantially in the
                                                    same time period. With an average
Although they have an average                       age of 43, they are the youngest of the
score of 60 for meeting financial                   four categories.
commitments, they have little room
for manoeuvre in their finances                     One in ten of them are unemployed
and scored 41 on average for being                  – twice the average for all groups in
financially comfortable. Close to a                 the study. This category contained
third of this category said that it is              the highest proportion of part-time
a constant struggle to pay bills on                 workers (19%) of all the categories.
time and 57% said that they struggle                Like those in the “Doing fine now, but
occasionally. 46% said that their                   with little put by” category, they were
finances do not allow them to do the                fairly well-educated with 24% holding
things that they wanted to in their                 a university degree and 20% holding
leisure time.                                       a further education qualification. Over
                                                    50% rent their homes – well above the
In addition, this group has very little             national average.
money put aside to cover them
against income or expenditure shocks
                                                    What about the key behaviours?
– with an average score of 22 on
                                                    People who are ‘Just about coping’
the financial resilience for the future
                                                    had much lower levels of financial
measure.
                                                    capability than the previous two
                                                    categories. They have a particularly
Seven in ten of them (68%) have less
                                                    low score for active saving (41)
than a month’s income in savings
                                                    although most avoid borrowing to pay
and a further two in ten (20%) have
                                                    bills or meet daily living expenses (77).
between one and three months’
                                                    They are not particularly confident
income put by.
                                                    about their abilities to manage money
They had a low score for financial                  (54) and take a moderate degree
resilience in retirement (30). 72% said             of personal responsibility for their
that they would not have an adequate                financial decisions and outcomes (60).
income in retirement without the
State pension, which would make up                  Did they learn about money when
all of their retirement income for a                they were young? Half of this category
third of people (32%) in this category.             (52%) said that their parents had
12% were automatically enrolled in a                discussed money with them when they
workplace pension.                                  were young, and 44% recalled being
                                                    taught about managing money or
Who are they? This category has                     saving when they were at school
below-average gross annual incomes                  or college.

                                              18
Key Findings

Struggling: About 7% of consumers                  Who are they? These consumers
are struggling financially. They have              have gross average annual incomes
an average score for overall financial             of €23,878 – less than half that of the
well-being of 20 and consistently low              ‘Secure’ category. Further comparison
scores across all the more detailed                to the ‘Secure’ category shows that
measures.                                          they are eight times more likely to
                                                   have experienced a substantial
They have a score of 39 for meeting                income drop in the past year and
financial commitments indicating                   four times as likely to have had a
that they are in financial difficulty.             substantial expenditure rise.
Three quarters said it was a constant
struggle to pay bills and meet their               They have an average age of 44, one
financial commitments on time, while a             third are unemployed and a further
further quarter state that they struggle           8% are unable to work due to illness or
from time to time. With an average                 disability. They have the lowest levels
score of 6 for financial resilience                of education, with 50% having been
for the future they have essentially               educated to Junior Certificate
no protection against income or                    or below. Half of this category rent
expenditure shocks. 94% of this                    their home.
category have less than one month’s
income in savings, and most of the rest            What about the key behaviours?
have less than three months.                       Members of this category have the
                                                   lowest levels of financial capability
They have almost no leeway in
                                                   across the board. They have an
their budget as demonstrated by
                                                   average score of 30 for active saving
their average score of 18 for being
                                                   and while scoring 74 for not borrowing
financially comfortable. In fact, 89% of
                                                   for daily expenses, this was the lowest
respondents said that their financial
                                                   overall score for that indicator.
situation did not allow them to do the
things they wanted in their leisure time.          People in the ‘Struggling’ category
                                                   have low levels of confidence in their
When it came to financial resilience
                                                   ability to manage money (47) and
for retirement, they have an average
                                                   tend to feel a low degree of personal
score of 17, with hardly any of the
                                                   responsibility for their financial
respondents of working age saying
                                                   decisions (51).
that they would have an adequate
income in retirement without the
                                                   Did they learn about money when
State pension. In fact, 55% said that
                                                   they were young? 38% recalled
all of their income in retirement would
                                                   discussing money with their parents
come from the State pension while a
                                                   as children, while little more than one
further 27% estimated that it would
                                                   in ten reported being taught about
contribute at least two thirds of their
                                                   managing money or saving when they
total retirement income. Just 8% of
                                                   were at school or college.
this category have been automatically
enrolled in a workplace pension.

                                             19
Key Findings

Figure 3 Financial well-being scores at a glance

100

 90

 80

 70

 60

 50                                                                            98
                                                         83                         82   85
 40

 30                           60                              63                              63
                                                                   51
                                                                        47
 20   39                           41
                                             30
 10                                     22
            18          17
                 6
  0

           Struggling        Just about coping          Doing fine now but          Secure
                                                         with little put by

      Meeting Financial Commitments          Financial Resilience for the Future

      Being Financially Comfortable          Financial Resilience for Retirement

3. Socio-economic factors have a crucial influence on financial well-being
The study assessed the effect of a wide range of socio-demographic and economic
characteristics which included age, gender, family circumstances, income, changes
to income and expenditure, economic activity status, educational level, housing
tenure and geographical area. The model employed in the study identified the
independent effect of each factor after holding all the others constant. This allowed
for the identification of those characteristics that directly influence financial well-
being. The study identified correlations in the analysis. The initial regression models
used included a very large number of variables and as such it was possible to rule
out some alternative explanations for the correlations found - and equally identify
evidence that supports the explanations that were put forward.

The study bears out what would be intuitively assumed; namely that higher incomes,
more stable working lives, having responsibility for household finances, as well as
your own, and higher educational attainment are all associated with higher financial
well-being.

However, only people in the ‘Secure’ category have positive scores for resilience
for the future, implying an ability to deal better with income shocks or expenditure
increases. Unsurprisingly lower scores across all measures of financial well-being are
also strongly associated with economic factors, including income level and experience
of either a substantial income fall or a substantial increase in household expenses.
People with the lowest scores included those who are unemployed or unable to work
through sickness or disability. Another group with low scores are part-time workers.

                                              20
Key Findings

Overall, socio-demographic factors are not nearly as important as economic factors.
However, as shown in Figure 4, the study found a strong association with education,
with those educated to Junior Certificate level or below at particular risk of having
low financial well-being. In addition, renters also stood out as having much lower
scores than home owners, particularly those that owned their home outright.

Figure 4 Percentage of consumers in each segment who are tenants or educated to
Junior Certificate.

 60

 50

 40

 30
        54%              53%
              50%
 20
                                              32%                             32%
                               26%
 10
                                                     17%                            20%
                                                             11%   15%
  0

       Struggling       Just about            Doing fine     Secure             All
                          coping            now but with
                                             little put by

        Tenant         Junior Certificate

                                            21
Key Findings

       4.	Behaviours have an important                                                  fifth of the population either cannot or
           impact on financial well-being                                                does not save. As would be expected,
                                                                                         income levels and employment status
       The study found that financial well-
                                                                                         have an important influence on the
       being is influenced by a combination
                                                                                         ability of consumers to save. Other
       of the money people have, how they
                                                                                         factors influencing active saving
       use and manage that money and
                                                                                         included whether consumers had been
       their inclination to save and to avoid
                                                                                         educated beyond Junior Certificate
       borrowing for daily expenses. Key
                                                                                         and whether they managed household
       behaviours such as active saving,
                                                                                         finances or just their own. Higher
       not borrowing for daily expenses and
                                                                                         educational qualifications and having
       restrained consumer borrowing all
                                                                                         responsibility for household finances
       have a direct effect on financial well-
                                                                                         had a positive effect on active saving.
       being – with the first two having an
       effect across all three factors of well-
                                                                                         The biggest behavioural influence
       being: meeting current commitments,
                                                                                         on active saving, in turn, is the ability
       being financially comfortable and
                                                                                         of consumers to exercise spending
       financial resilience for the future.
                                                                                         restraint, while making informed
                                                                                         decisions also has a substantial effect.
       Restrained consumer borrowing has
       an important effect on the ability
                                                                                         Feeling in control of your finances
       of people to meet their current
                                                                                         also has a large influence on active
       commitments but is less important for
                                                                                         saving15. This measures whether
       having financial comfort or in terms of
                                                                                         consumers feel personally responsible
       financial resilience. As shown on the
                                                                                         for their financial situation or not, and
       next page, the key behaviours are in
                                                                                         as such whether it is to a greater or
       turn influenced by other behaviours.
                                                                                         lesser extent outside of their control.
                                                                                         Unsurprisingly, income level and
       5. Being an active saver makes a                                                  work status are directly related to
          big difference                                                                 the extent to which consumers feel
       The study found that people in Ireland                                            they have such control. The study
       are moderately good savers, with                                                  found that believing that you are
       a score of 68, particularly when                                                  responsible for your finances leads
       compared with other countries. The                                                to more active saving behaviour. In
       Norwegian score for active saving                                                 addition, attitudes to saving, spending
       was 75, while in Australia the score                                              and borrowing, as measured in the
       was 63 and in New Zealand lower still                                             study, have a strong influence on the
       at 60 (see section on International                                               likelihood of consumers to save.
       Comparisons). As recorded in Central
       Bank of Ireland statistics, Irish
       households have been gradually
       building up their savings over the past
       three and a half years14. However, one

 (https://www.centralbank.ie/docs/default-source/statistics/data-and-analysis/credit-and-banking-statistics/private-household-credit-and-deposits/trends-in-
14

personal-credit-and-deposits-june-2018.pdf?sfvrsn=9). 15 This is measured in the study as ‘locus of control’.

                                                                               22
Key Findings

Thinking about finances with a long term view is likely to incline someone to be an
active saver. Finally, being taught about money both at school and by parents or
guardians had a positive effect on saving capability. This is an important finding for
the work of the CCPC.

6.	Most people do not borrow for daily expenses
The overall score for not borrowing for daily expenses (86) was very positive, and
this was a trend across all four categories of consumers. It means that most people
rarely use credit to pay for food or other daily essentials, and nor do they borrow
to pay off debts or rely on their overdraft facility. People who managed both the
household finances and their own money are less likely to borrow for daily expenses.
A small minority of consumers, however, have low scores for this factor indicating
that they are in a particularly tight financial situation. However, income levels are less
important in explaining this than drops in income or sudden expenditure increases.

The study found overlapping influences on whether consumers borrowed for daily
expenses or not. As might have been expected, exercising spending restraint,
consumer attitudes to spending, saving and borrowing, and feeling in control of their
finances are the key drivers for this behaviour. On the other hand, financial education
seemed to have little or no effect in this area, unlike in relation to active saving.

The spread of these key behaviours across categories of consumers is shown in
Figure 5.

Figure 5 Average scores for the key behaviours across each segment.

 100

 90

 80

 70

 60

 50
                                                                      94
                                                      86         83                           86
 40
                 74              77
                                                70                                 68
 30
                            51
 20
            33
  10

  0

          Struggling      Just about         Doing fine          Secure                 All
                            coping         now but with
                                            little put by

       Active Saving     Not Borrowing for Daily Expenses

                                           23
Key Findings

7.	Knowledge and experience helps,                 managing their money and felt a high
    but it is not as important as                   sense of control of their personal
    behaviour                                       finances. They also were the most
                                                    likely to report receiving financial
One area in which knowledge and
                                                    education at school.
experience has an influence is on
restrained consumer borrowing.
Better knowledge of money                           9.	Overall provision for retirement
management and experience of                            is poor
managing money and using financial                  The study measured provision for
products makes people less likely to                retirement separately to the other
borrow for consumption – but the                    indicators of well-being. It found that
effects are quite small. Again, this is             provision both for people who are
separate to the important effect that               below retirement age and for those
financial education more broadly has                who have already retired is poor
on financial well-being.                            overall (see Figure 6). With an overall
                                                    average score of 46 this was lower
8.	Some people have consistently high              than the scores for general resilience
    levels of financial well-being                  for the future. This means that while
                                                    Irish consumers generally have
As we have seen, income has a strong
                                                    provision for a rainy day, their longer
effect on financial well-being, as do
                                                    term prospects in retirement are not
a range of other socio-economic
                                                    so good.
factors. The study shows, however,
that it is the interaction of factors such
                                                    A number of reasons for this
as income and housing tenure with
                                                    stand out. A substantial number
behaviours that have a positive effect
                                                    of respondents to the survey have
that lead to greater financial well-
                                                    low supplementary provision for
being. The ‘Secure’ category, which
                                                    retirement beyond the State pension
has the highest average financial
                                                    (47% of people yet to retire have
well-being, also has the highest
                                                    made no provision beyond the State
average income, the highest levels of
                                                    pension). Even among those who
education of the four categories and
                                                    are already retired and who have a
was typically older than the average.
                                                    supplementary pension, the financial
They meet current commitments with
                                                    outcomes for many have been
ease and have a high level of financial
                                                    underwhelming.
comfort.

Their resilience for the future is
also substantial. They typically
have positive scores for retirement
resilience but less so than their score
for general resilience for the future.
They tended to be confident about

                                              24
Key Findings

A wide range of factors influence whether people have resilience for retirement,
ranging from income and work status to educational attainment and housing tenure.
There were also regional disparities, with residents of Dublin having a higher level of
resilience for retirement than the national average. The prevalence of employers with
workplace pension schemes (particularly the public sector) in the Dublin area may
account for much of this.

Being an active saver also has a positive effect on pension provision. The study
found a strong link between better pension outcomes and having been automatically
enrolled in a workplace pension scheme. In particular auto-enrolment had a large
positive effect. Simply having the option of enrolling in a workplace pension scheme
was not enough, the study found it is better if consumers have to consciously ‘opt out’
rather than placing the expectation on them to ‘opt in’ to workplace pensions.

Figure 6 Average scores for resilience for retirement among the non-retired population.

 70

 60

 50

 40

 30
                                                                 63

                                                48                                46
 20
                              30
 10
             17

  0

        Struggling       Just about        Doing fine         Secure              All
                           coping        now but with
                                          little put by

                                          25
International
                                                                              Comparisons

       International Comparisons                                                               Even though the Irish scores are lower
                                                                                               than the Norwegian scores, compared
       How does financial well-being in                                                        with Australians and New Zealanders,
       Ireland compare with other countries?                                                   Irish consumers do not do too badly
                                                                                               on these core capabilities.
       Similar studies have been carried out
       in Norway, Australia, Canada and                                                        The one exception relates to a lack of
       New Zealand and there are some                                                          spending restraint, where the average
       positives to take away from making                                                      score (67) is lower than in Norway (71),
       comparisons.                                                                            indicating a lower level of spending
                                                                                               restraint in Ireland but also lower
       In terms of overall financial well-being
                                                                                               than in Australia and New Zealand too
       Ireland’s score of 64 is lower than
                                                                                               (both 74).
       Norway’s score of 77 and Canada’s
       score of 65 but higher than Australia                                                   Irish consumers had positive scores for
       and New Zealand who both scored                                                         active saving (68) and not borrowing
       59 in a study released in early 201816.                                                 for daily expenses (86), with only
       In terms of the sub-measures of                                                         Norwegian consumers scoring better.
       well-being, Ireland performed better
       than Australia or New Zealand but                                                       The Norwegian score for active saving
       underperformed compared to Canada                                                       was 75, in Canada the score was 68,
       and Norway.                                                                             while in Australia the score was 63
                                                                                               and in New Zealand lower still at 60.
       Irish consumers performed well for                                                      However regarding spending restraint
       meeting financial commitments,                                                          and having financial confidence, Irish
       scoring an average of 80. Norwegian                                                     consumers scored lower than their
       consumers scored an average of 91,                                                      counterparts in the other countries.
       Canadians scored 81, in Australia the                                                   In respect to feeling personally
       score was 70, while New Zealanders                                                      responsible for your financial situation
       scored 72. For being financially                                                        Irish consumers scored better than
       comfortable the scores ranged from                                                      Australians and New Zealanders but
       70 (Norway) to 61 (Ireland), and                                                        lower than Norwegians17.
       down to 55 (Australia) and 54 (New
       Zealand). Finally, financial resilience                                                 There was no equivalent data relating
       for the future was an area where                                                        to resilience for retirement in any
       Irish scores (52) were equivalent to                                                    of those countries and as such no
       Australians (53) and New Zealanders                                                     comparisons are possible.
       (52). Norwegian consumers by
       contrast scored an average of 73
       while Canadians scored 60.

16
  https://bluenotes.anz.com/financialwellbeing. 17 Spending restraint: Ireland (67), Norway (71), Australia (74), New Zealand (74). Financial confidence: Ireland (62), Norway
(71), Australia (65), New Zealand (66). Locus of control: Ireland (67), Norway (71), Australia (61), New Zealand (61).

                                                                                     26
Conclusions

          Conclusions and                                                                     and discuss the findings and their
          Recommendations                                                                     implications. The study has established
                                                                                              that a number of factors impact on
          This is the first study that gives an
                                                                                              financial well-being. Naturally some
          insight into both financial capability
                                                                                              of these relate to income levels and,
          and well-being in Ireland. It provides
                                                                                              for some consumers, information to
          both the CCPC and other stakeholders
                                                                                              promote better financial capability
          with valuable insights and further
                                                                                              is unlikely to provide either comfort
          provides suggestions for how the
                                                                                              or help. In these instances more
          financial well-being of consumers in
                                                                                              appropriate responses lie in public and
          Ireland could be improved through a
                                                                                              social policy supports. Having said that,
          range of actions.
                                                                                              if one considers the longer term, the
          The CCPC’s statutory functions                                                      report suggests that a lower proportion
          empower us to promote and                                                           of consumers may find themselves
          protect the interests and welfare of                                                in financial difficulty if interventions
          consumers18, as well as entrusting                                                  are made, particularly at an early
          us with a specific role in providing                                                age. While financial education is by
          information in relation to financial                                                no means a panacea which can solve
          services, and promoting the                                                         broad income disparities in society, it
          development of financial education                                                  has a valuable part to play in a wider
          and capability19. The authors of the                                                series of overall State supports.
          study identified a number of key
          areas that they believe require future                                              Financial education initiatives
          attention, whether by the CCPC, or                                                  Since its establishment in 2014, the
          other organisations. In that regard                                                 CCPC has focussed on delivering
          the CCPC has developed a number                                                     three core programmes of financial
          of strategic priorities for delivery                                                education: Money Skills for Life,
          between 2019 and 2021. We deal here                                                 Money Matters and Money Counts.
          with areas within the CCPC’s remit.                                                 In commissioning a study on financial
                                                                                              capability and well-being, the
          However, we suggest that other
                                                                                              CCPC was motivated by a wish to
          stakeholders could usefully consider
                                                                                              understand more fully the role that
          the findings of the study to inform their
                                                                                              financial education can play, and
          own activities in promoting financial
                                                                                              crucially, what we should focus on to
          well-being, including in consideration
                                                                                              support the financial well-being of
          of reform of the pensions framework
                                                                                              people in Ireland. Our objective is that
          and support for the most financially
                                                                                              these programmes and the financial
          vulnerable. The findings should also
                                                                                              information that we provide have
          prove useful to those involved in
                                                                                              a tangible benefit. To that end it is
          the provision of financial education
                                                                                              essential that we understand what
          initiatives. The CCPC will proactively
                                                                                              will be most effective and select the
          engage with stakeholders in the
                                                                                              most important areas to focus our
          financial education sphere to share
                                                                                              efforts on.

18
     Competition and Consumer Protection Act 2014, Section 10(1)(b) 19 Competition and Consumer Protection Act 2014, Section 10(3)(j)

                                                                                    27
Conclusions

         Building on the findings of the study,                      This study provides further evidence
         the CCPC will review and revise the                         that the overall policy objective of
         materials and supports that we                              automatic enrolment is correctly
         provide for financial education. In                         targeted and can be expected to have
         addition, the CCPC has identified                           a positive effect on the resilience for
         specific strategic themes for its                           retirement of Irish consumers. The
         financial education work to ensure                          CCPC will contribute positively through
         that efforts are focussed on particular                     our advocacy work to the pension
         objectives that take account of the                         reform agenda, as well as fulfilling
         study’s findings and seek to influence                      its statutory mandate as it relates to
         children at an early age.                                   information and education regarding
                                                                     pensions.
         Policy initiatives
                                                                     Active saving
         In fulfilling our statutory role to
         promote and protect the interests and                       The study has found however that
         welfare of consumers, the CCPC works                        for many consumers in Ireland,
         to influence public debate and policy                       their financial well-being could and
         development, promoting competition                          would be improved through two key
         and highlighting the interests of                           behaviours: active saving and not
         consumers20. The study contains                             borrowing for daily expenses. The
         valuable findings to support this                           crucial question arising is ‘what can be
         work. Specific themes emerge in the                         done to influence those behaviours?’
         study that point to an opportunity for                      and in many cases, the ability of
         the CCPC to seek to influence policy                        consumers to save and/or not
         development.                                                borrow for daily expenses is limited
                                                                     by their income. Such matters point
         Resilience for retirement                                   to public and social policy supports.
                                                                     However, initiatives that support the
         The study makes the strong
                                                                     development of active saving will be
         observation that automatic enrolment
                                                                     supported by the CCPC. In addition,
         in a workplace pension scheme
                                                                     there are also obvious learnings for
         is a decisive factor in increasing
                                                                     our financial education programmes.
         consumers’ levels of resilience for their
         retirement. Simply having the option
                                                                     Financial confidence is important, and
         of enrolling in a workplace scheme is
                                                                     financial education can help
         not sufficient on its own. The CCPC
         is aware that a core objective of the                       There was also a clear link between
         Government’s Roadmap for Pensions                           higher financial well-being and
         Reform 2018 – 2023 is to introduce                          engagement with financial services
         a system of automatic enrolment to                          – and therefore financial inclusion -
         increase the levels of supplementary                        even when other factors were taken
         retirement savings coverage.                                into account.

20
     CCPC Strategy Statement 2018-2020, Strategic Goal 3

                                                              28
Conclusions

       Promoting greater engagement with financial services would clearly have a beneficial
       effect on all measures of financial well-being. However, specific aspects of knowledge
       and experience were not as important21. For consumers, having confidence in their
       ability to deal with different aspects of money management and decision-making,
       and accepting personal responsibility for their finances, were also significant. Also
       important, was the positive effect of having received financial education at school. All
       these findings point to the benefits of the provision of financial education in the school
       system and the CCPC will work to advocate for this.

 By way of illustration, among other things the study tested for were whether consumers’ understanding of risk, knowledge of money management or experience of
21

money management had effects on their well-being.

                                                                                29
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