Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events

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Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
Family Offices Investing
in Venture Capital
2021-2022
Part One: A Roadmap to VC Success
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
Family Offices Investing   Part One:                                                             2
     in Venture Capital    A Roadmap to VC Success
              2021-2022

              CONTENTS
             03 Forewords                            22 Investments

             04 Executive summary                    26 Accessing venture

             06 Methodology                          33 COVID-19 impact on return to workplace

             07 Overview of participants             35 Top tips

             12 Venture investing maturity model     39 About us

             18 Staffing and compensation
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
FOREWORDS
                                                                                                                                                                                                          3

                                     Last year, SVB Capital partnered with Campden Wealth to                                        Since 1987, Campden Wealth has provided unrivalled
                                     create the first-of-its-kind report on Family Offices (FOs)                                    proprietary intelligence directly from the world’s wealthiest
                                     investing in Venture Capital (VC). Our intention, as always, is to                             families to facilitate peer-to-peer learning. In 2020, we released
                                     provide insights – and access – to FOs around the globe who                                    our inaugural Family Offices Investing in Venture Capital report,
                                     are passionate about the venture ecosystem.                                                    which had no equivalent in the market. Many of our members
                                                                                                                                    have built their own companies from scratch and have an
                                     This year, we’re excited to release the first in a series of                                   affinity for funding startups, and we received a huge amount of
           Barry O’Brien             quarterly reports based on an in-depth survey of 139 FOs             Dominic Samuelson
      Head, Family Office Practice                                                                        Chief Executive Officer
                                                                                                                                    positive feedback on the report.
                                     across 30 countries: A Roadmap to VC Success.
              SVB Capital                                                                                   Campden Wealth
                                                                                                                                    Thus, I am delighted that we have once again partnered with
                                     This report defines the Family Office venture investing                                        SVB Capital to continue developing family office knowledge in
                                     maturity model, i.e., how families progress through different                                  the venture space. This year, we have garnered insights from
                                     stages of VC investing. Although each FO is unique, their                                      139 family offices with experience in venture capital investing –
                                     venture investing journeys are very similar. Most start by                                     an 18% increase in participation.
                                     investing in fund of funds to gain access to established
                                     venture funds, while also making ad-hoc investments from                                       For family offices looking to build their venture exposure,
                                     friends & family, and finally invest directly into venture funds                               in Part One of our 2021-2022 series, the ‘venture investing
                                     and startups. Many families also face the same key challenge:                                  maturity model’ – i.e., the path that family offices tend to follow
                                     venture deals are hard to access. You need a strong network                                    in their venture journeys – will be a valuable resource. So, too,
                                     of fund managers, founders, and/or FOs to share deal flow.                                     will be the top tips shared by experienced family offices. These
                                                                                                                                    include the importance of focusing on learning and networking
                                     Helping FOs access the venture ecosystem is the core reason                                    – both of which take time. Venture is a unique asset class and
        Shailesh Sachdeva
       MD, Family Office Practice
                                     SVB Capital formed the Family Office Practice in 2015 and                                      relationships are key. It is wise to build exposure gradually,
              SVB Capital            launched SVB LIFT, an invite-only platform that connects                                       diversify, and carefully consider whether it is better to rely on
      shaileshsachdeva@svb.com       Family Offices to a curated set of venture funds. If interested,                               expert managers rather than invest directly.
                                     please contact shaileshsachdeva@svb.com for access.
                                                                                                                                    Many thanks to the families and executives who took part in the
                                     Special thanks to all the families who took the time to share                                  study.
                                     their insights. Hope you enjoy the report. We look forward to
                                     hearing from you.                                                                              I hope you enjoy the read.

                                     Best wishes,                                                                                   Best wishes,

                                     Barry O’Brien                                                                                  Dominic Samuelson
                                     Head of Family Office Practice, SVB Capital                                                    Chief Executive Officer, Campden Wealth

Family Offices Investing in Venture Capital 2021-2022      Part One: A Roadmap to VC Success
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
4

            EXECUTIVE SUMMARY

            Family office venture capital
            investing model uncovered
                        Family offices follow a similar path in                               Figure 1: Family office venture investing maturity model
                        their venture capital journeys
            They begin with fund of funds – a convenient                                                                      Step                        Step                        Step                        Step                        Step                  Step       Step
                                                                                                                                1                           2                           3                          4                            5                    6          7
            option, providing diversified exposure – and ad
            hoc direct investments referred by friends and                                                               FUND OF                    DIRECT                       VENTURE               COINVESTMENTS                    VENTURE       DIRECT    SECONDARIES
                                                                                                                          FUNDS                 INVESTMENTS –                    FUNDS –                                                FUNDS –   INVESTMENTS –
            family – which help them gain crucial experience.                                                                                    FROM FRIENDS                   EMERGING                                              ESTABLISHED SELF-SOURCED
                                                                                                                                                   & FAMILY
            As they push for higher net returns, they invest
            in emerging fund managers. They also co-invest                                                             Invest in a               Opportunistic                   Invest in                Invest with                Directly invest Invest directly         Purchase
            – first alongside other families and then with                                                           pool of access-              investments                    breakout                 other FOs /                in established    into early /         shares from
                                                                                                                      constrained                into startups                   managers               fund managers                 funds (funds    growth stage            existing
            venture funds – which allows them to share
                                                                                                                         funds                                                  (fund I-III)             into startups                   IV++)           startups          shareholders
            resources and due diligence.
                                                                                                    Min. $ /                 1-5m                      10k-1m                    500k-1m                     250k-1m                        5-10m                  100k+      250k+
            With some experience under their belts and                                        investment*
            growing networks, family offices begin gaining                                          Avg. $ /
                                                                                                                             6.1m                       4.4m                        4.7m                        2.8m                         6.5m                  4.5m       2.9m
            access to established managers with proven                                         investment
            track records.                                                                           Avg. #
                                                                                                                                1                           3                           5                           5                           4                    8          1
                                                                                              investments
            In the latter part of the maturity cycle, family                                Avg. investment
                                                                                                                            10-12                        5-10                        8-10                         5-8                        8-10                   5-8        2-5
                                                                                             duration (yrs)*
            offices begin developing their brands and
            self-sourcing deals – an appealing option
                                                                                              Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021. Note: Ranges are representative; deal-specific deviation to be expected.
            especially for entrepreneurial families. At their
            most sophisticated, they make allocations to
            secondaries.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
5

EXECUTIVE SUMMARY

Family office optimism about venture
                                                                                                                                                    Figure 3: Total number venture deals with FO participation, global
capital remains strong
                                                                                                                                                           # VC deals by FOs                                         VC deals by FOs as % of global deals
        Family office participation in                                     Family offices have 10 fund
        venture continues to increase                                      investments and 17 direct deals                                          2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 H1
        Startups are increasingly open to                                  In 2020, the average FO held eight
direct investments from FOs, alongside                               venture funds and 10 direct venture                                                                                                                                                                            4.2%
venture funds. FOs, in turn, are investing                           investments. Today, FOs hold 10 funds                                                                                                                                                               3.9%
                                                                                                                                                                                                                                                               3.7%
strategic capital, adding value based on                             and 17 direct investments. Within the next
                                                                                                                                                                                                                                                    3.4%
their operating businesses and network                               24 months, they expect to make 18 new
connections.                                                         investments (six funds and 12 direct deals).                                                                                                                         3.1%
                                                                                                                                                                                                                    2.9%
        Family offices are building                                          60% rely on their existing                                                                                                   2.7% 2.8%
        in-house venture expertise                                           network for deal flow                                                                                              2.4%
                                                                                                                                                                                                                                                              1,135 1,170
        In our 2020 study, the average                                       The best venture deals continue                                                                         2.1%                                                           1,028
family office (FO) staff included one                                to be hard to access. Most FOs rely on                                           1.9%                1.9%                                                                                                       981
venture capital specialist, and FOs                                  their existing networks, GPs of venture                                                    1.6%                                                                       870
expected that, within five years, one                                funds, founders, and other family offices                                                                                                                  783
                                                                                                                                                                                                                      736
more would join the team. Today, staffs                              for deal flow. Only 1% currently use digital
include two venture capital investment                               platforms.                                                                                                                            590
professionals.
                                                                     Figure 2: Typical VC portfolio composition                                                                                  413
        Next Gens and family office VC                                                                                                                                                292
        activity are closely entwined                                                                                                                                      218
        Last year, the second most common                                                                                                                        151
area in which Next Gens were involved
                                                                                     10                                  17                           129

in their family offices was venture capital
investment (33% of participants). This year,                                      # Funds                   # Direct investments                    2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 1H
VC is the top ranked area for Next Gens to
                                                                     Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital   Source: Pitchbook and SVB analysis.
be involved (39%).                                                   Survey 2021.                                                                   Note: 2021 1H data current as of 8/31/2021. Deal count captures investors that self-identify as family offices. Many FOs with established
                                                                                                                                                    ‘single LP funds’ do not self-identify as family offices with Pitchbook, so the numbers presented will underestimate actual FO investment
                                                                                                                                                    activity. Excludes all investments made into funds as LPs.
Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
6

                    Methodology

                                      The research for the Campden Wealth and SVB Family Offices Investing in Venture
                                      Capital 2021-2022 series was conducted between June and September 2021. Through
                                      an extensive online questionnaire, data was procured from 139 ultra-high net worth
                                      families / family offices with experience in innovation and venture capital investing.
                                      In addition, in-depth follow-on interviews were conducted with 10 family office
                                      representatives. A Roadmap to VC success is Part One of a four-part series.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
Family Offices Investing   Part One:                 7
     in Venture Capital    A Roadmap to VC Success
              2021-2022

    Overview of
    participants
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
8

Overview of participants

                                                                                              2727++2121++2020++1818++14+13+11+9
                                                                                              Figure 4: Job titles of participants

                                                                                                   Chief Executive                               Family                                                                       Board
      Insights are from family                                                                     Officer
                                                                                                    27%
                                                                                                                                                 member
                                                                                                                                                20%
                                                                                                                                                                                           Chairperson
                                                                                                                                                                                           14%
                                                                                                                                                                                                                              member
                                                                                                                                                                                                                               11%
      members / C-suite leadership;
      SFOs around the world are
      represented
                                                                                                                           21%                                         18%                                   13%                               9%
                                                                                                                           Chief Investment                            Founder /                             Director                         Portfolio
      Following the success of our inaugural report                                                                        Officer                                     Co-founder                                                             manager
      in 2020, 139 family offices participated in the                                         Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
      2021-2022 study, an 18% increase. They were                                             Note: The sum of the figures may exceed 100% because participants can select multiple options. 32% of participants serve in more than one capacity. 24%
                                                                                              selected roles not listed above.

      largely represented by founders / family members
      (38%) and CEOs / CIOs (48%).                                                             Figure 5: Types of family office represented
                                                                                                                                        Single-family office                        Private multi-family office
      77% of participants represented a single-family                                                                                    Embedded within                    A founding family before it is widened out
                                                                                                                                          family business                   to multiple families. The offices are owned
      office (SFO), which is either independent from                                                                                                                         by families and operated for their benefit
                                                                                                                                                  11%                                                  13%
      the family business, embedded within the family
      business, or virtual.

                                                                                                                                                                            7%                                                    9%
                                                                                                                                                               Virtual Family Office           Commercial multi-family office
                                                                                                                                                    A private office that is technology-driven   Private multi-family offices
                                                                                                          59%                                         and outsources the large majority of
                                                                                                                                                        its work to service providers, thus
                                                                                                                                                                                                 owned by commercial third
                                                                                                                                                                                                  parties (not the families),
                                                                                                 Single-family office                                only needing circa one or two internal      motivated by profit-making
                                                                                                  Independent from                                    staff. These staff can be either family              ventures
                                                                                                   family business                                      members or outside professionals
                                                                                               Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                               Note: Figures may not sum exactly to 100% due to rounding.
  Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
9

Overview of participants

            The family offices are headquartered across 30 countries,
            with 49% being in North America, 27% in Europe, and 25%
            in the rest of the world.

           Figure 6: Family office headquarters by region                                                                           Figure 7: Countries represented

            North America                     Europe                  Asia-Pacific                Emerging Markets
                                                                                                                                      NORTH AMERICA                          EUROPE                                       ASIA-PACIFIC      EMERGING MARKETS

                                                                                                                                                United States                               United Kingdom                      India            Brazil
                                                                                                                                                Canada                                      Germany                             Singapore        Mexico
                                                                                                                                                Mexico                                      Switzerland                         Australia        Chile
                                                                                                                                                                                            Italy                               Hong Kong        United Arab Emirates

                 49%                                                                                                                                                                        Luxembourg
                                                                                                                                                                                            Andorra
                                                                                                                                                                                                                                Indonesia
                                                                                                                                                                                                                                China
                                                                                                                                                                                                                                                 Guatemala
                                                                                                                                                                                                                                                 Panama
                                                                                                                                                                                            Norway                              Malaysia         Saudi Arabia
                                                                                               Central                                                                                      Monaco                                               Israel
                                                                                               and South
                                                                                                                                                                                            Spain                                                Lebanon
                                                                                               America
                                                                                                                                                                                            Ireland                                              South Africa
                                                                                                7%      Middle
                                                                                                                                                                                            Belgium
                                             27%                                                        East
                                                                                                                 3%        Africa                                                           Cyprus
                                                                                                                             1%                                                             Lithuania
                                                                                                                                                                                            Liechtenstein
                                                                         14%                                 11%
                                                                                                                                                                                            Jersey

           Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.                                Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
           Note: Figures may not sum exactly to 100% due to rounding. Not every participant provided answers to every question.     Note: Countries are listed in descending order of representation.

Family Offices Investing in Venture Capital 2021-2022                   Part One: A Roadmap to VC Success
Family Offices Investing in Venture Capital - 2021-2022 Part One: A Roadmap to VC Success - Campden Events
10

Overview of participants

                                                                                                                                “
Average AUMs: SFO $989m, MFO $1.9b                                                                                                                          Family offices of various ages
                                                                                                                                                            represented
Globally, the average SFO with                                                    The considerable figures for Europe           Capital has done
experience in venture capital                                                     partly reflect the fact the wealthiest        well over the last          While about one-quarter of the family offices
manages $989m in assets – or                                                      families in our sample (net wealth,           15 years: everyone          were founded prior to 2000 (24%), almost
75% of the average $1.3b in                                                       $7b+) are mainly European.                    has been earning            two-fifths were founded in the first decade of the
family net wealth (compared with                                                                                                double-digit returns.       millennium (38%) and two-fifths were founded
$797m in AUM reported in our                                                      The average multi-family office               Family offices are          between 2011 and 2021 (39%).
2020 report). However, 66% of                                                     manages $1.9b and serves 28                   emerging to manage          Figure 9: Percentage of participants, by year the family office
the SFOs manage up to $500m.                                                      families – thus managing $68m                                             was founded
                                                                                                                                the increased wealth
                                                                                  for each family (compared with
                                                                                                                                and give families                                                                            23%
                                                                                  $76m reported last year).
                                                                                                                                more control and
Figure 8: Family Wealth and Assets Under Management                                                                                                                                                                                     18%
                                                                                                                                customization. Wealth                                                              15%
                                       Average Family Wealth                          Average AUM           Average number of   management is also                                                      13%
                                               ($ m)                                      ($ m)              families served
Single-family offices                                                                                                           increasingly complex,                                                                                             9%
                                                  1,316                                     989                    —
(Global)                                                                                                                        so families need to take                                                                                                8%
Europe                                            2,173                                     1,595                  —            a systematic approach.                                        5%
                                                                                                                                                                                                                                                             4%
                                                                                                                                                              3%                    3%
North America                                      1,181                                    912                    —            Family member, SFO, North                0%
                                                                                                                                America
Rest of World                                       745                                     549                    —                                         Before 1960s 1970s 1980s 1990s 2000- 2006- 2011- 2014- 2017-                                    2020-
                                                                                                                                                              the                           2005 2010 2013 2016 2019                                         2021
Multi-family offices                                  —                                     1,934                 28                                         1960s                                                                                            3Q

Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.                                                                   Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                                                                                            Note: Figures may not sum exactly to 100% due to rounding.

Family Offices Investing in Venture Capital 2021-2022                        Part One: A Roadmap to VC Success
11

Overview of participants

Sons and daughters to jointly                                                               Figure 10: Age of the generation currently in charge of
                                                                                            the family wealth
                                                                                                                                                                                                     Figure 11: Gender of the Next Gen who will primarily take
                                                                                                                                                                                                     over the family’s wealth management
take over

                                                                                                                           1+142830198
                                                                                                                                                                                                                                    Not applicable -

                                                                                                                                                                                                                                    38++3110138
                                                                                                                                                                                                                                    38
                                                                                                           75+ years old                                         25-34 years old
                                                                                                                                                                                                                                    i.e., no Next Gen
                                                                                                                          8%                                     1%
The generation currently in charge of family wealth                                                                                                                             35-44 years old         Not applicable              8%
                                                                                                                                                                                14%                      - i.e., outside
is typically between 55 and 64 years old, with the                                          65-74 years old                                                                                              professionals
                                                                                                                                                                                                                                                                                       Both male
                                                                                                          19%                                                                                                                                                                          and female -
average age being 57 years.                                                                                                                                                                                          13%                                                               e.g., siblings
                                                                                                                                                                                                                   Female                                                              38%
                                                                                                                                                                                   45-54 years old
While male Next Gens are three times more likely                                                                                                                                  28%                                10%
                                                                                                   55-64 years old
than female Next Gens to take primary responsibility                                                              30%
                                                                                                                                                                                                                      Male
over the family’s wealth management after succession                                                                                                                                                                  31%
(31% versus 10%), in most families, siblings of each                                                                                 Average: 57 years
gender will be jointly responsible (38%).                                                   Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.                Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                            Note: Figures may not sum exactly to 100% due to rounding.                                               Note: Figures may not sum exactly to 100% due to rounding.

Interviewees from Asia said, over the last 15 years, it

                                                                                            “
has become the norm for both sons and daughters in
families of wealth to go abroad to attend top schools
and gain experience in leading financial firms. In their
family office VC activity, Next Gens are now involved
                                                                                            In Asia, there is now a mix of Next Gen brothers and sisters in family offices. They
with broad strategy outlining, networking, meeting                                          are savvy investors and can help the family build its venture capabilities, particularly
companies, and working with bankers. Families are                                           through networking. Family members also no longer want to make decisions on their
also increasingly conscious about the significant                                           own – investment is too complicated – and we are seeing a move towards trying to find
expertise required in venture and are moving towards                                        consensus within the family.
joint decision-making processes.                                                            Chairman / CIO, Private MFO, Asia-Pacific

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Family Offices Investing   Part One:                 12
     in Venture Capital    A Roadmap to VC Success
              2021-2022

     Venture
     investing
     maturity
     model
13

Venture investing maturity model
                                                                           Figure 12: Venture investing maturity model

Family offices follow a similar path in their                                                                    Step                                                                Step                                                                       Step
                                                                                                                  1                                                                   2                                                                          3
venture capital journeys. They begin with
fund of funds and ad-hoc direct investments                                                        VENTURE FUNDS –                                                 DIRECT INVESTMENTS –                                                        VENTURE FUNDS –
                                                                                                    FUND OF FUNDS                                                  FROM FRIENDS & FAMILY                                                     EMERGING MANAGERS
referred by friends and family.
                                                                                     Invest in a pool of access-constrained funds                                    Opportunistic investments                                Invest in breakout managers (fund I-III,
14

Venture investing maturity model
Figure 12: Venture investing maturity model

                                          Step                                                              Step                                                              Step                                                                    Step
                                            4                                                                5                                                                 6                                                                       7
                           CO-INVESTMENTS –                                                    VENTURE FUNDS –                                                DIRECT INVESTMENTS –                                                         SECONDARIES
                       WITH OTHER FAMILY OFFICES /                                          ESTABLISHED MANAGERS                                                  SELF-SOURCED
                             VENTURE FUNDS
                        Invest with other FOs / fund managers                               Directly invest in established funds                        Invest directly into early / growth stage                         Purchase stakes in companies from existing
                                     into startups                                                  (funds IV+, $250m+)                                                  startups                                                       shareholders

                      • Shared deal              • Discounted fees                       • Proven track            • Opportunity to                     • Save fees and              • Greater return                      • Timing (e.g., don’t             • May have shorter

                                                                          PROS

                                                                                                                                          PROS

                                                                                                                                                                                                             PROS
        PROS

                        sourcing, due            • Gain knowledge of                       record                    learn from best in                   carried interest             potential                             need to wait for a                investment period
                        diligence, oversight       sector                                                            business                             (versus funds)                                                     new fundraising)                  / accelerated
                                                                                         • Access to founders                                                                        • More transparency
                      • Complementary                                                                                                                                                                                                                          returns on
                                                 • Special provisions                                                                                   • Greater control
                        expertise                                                        • Robust internal                                                                           • FOs can often                                                           invested capital
                                                                                                                                                          over selection /
                                                 • More control over                       resources,                                                                                  add value with
                      • Shared risk                                                                                                                       exit
                                                   investments                             networks, and                                                                               post-investment
                      • Access to larger and                                               domain expertise                                             • Greater ability to           involvement
                        future deals                                                                                                                      pick investment
                                                                                                                                                          horizon and match
                                                                                                                                                          assets and liabilities

                      • Finding families         • Access to best                        • Access to top           • Multi-manager due                  • Attracting and             • Required large                      • Need relationships              • Usually a decision
                                                                          CHALLENGES

                                                                                                                                          CHALLENGES

                                                                                                                                                                                                             CHALLENGES
        CHALLENGES

                        with a proven track        deals                                   managers (e.g.,           diligence                            retaining /                  capital base                          with shareholders                 is required
                        record                                                             top-tier VCs have a                                            developing talent                                                                                    with minimal
                                                 • Sizeable                                                        • Capital calls and                                               • Ongoing                             • Rights on
                                                                                           stable LP base)                                                                                                                                                     information
                      • Finding alignment          investment with                                                   cash availability                  • Building a brand             monitoring                            shares can limit
                                                                                                                                                                                                                                                               available
                        of objectives,             funds                                 • High minimums                                                  and accessing                                                      availability
                                                                                                                   • Lock up period                                                  • Reputational and
                        expectations,                                                                                                                     proper deal flow
                                                 • Short decision                        • Fee and carry                                                                               concentration risks
                        expertise                                                                                  • Blind pool risk
                                                   timeline                                structure                                                    • Conducting deep
                                                                                                                                                                                     • Support needed
                                                                                                                                                          due diligence
                                                                                         • Single manager risk                                                                         to successfully
                                                                                                                                                                                       execute
                     MIN $ / INVESTMENT          AVG. $ / INVESTMENT                   MIN $ / INVESTMENT          AVG. $ / INVESTMENT                 MIN $ / INVESTMENT            AVG. $ / INVESTMENT              MIN $ / INVESTMENT                     AVG. $ / INVESTMENT
                        250k-1m                   2.8m                                    5m-10m                         6.5m                              100k+                           4.5m                              $250k+              2.9m
                     AVG. INVESTMENT DURATION (YRS)  5-8                       AVG. INVESTMENT DURATION (YRS)                     8-10         AVG. INVESTMENT DURATION (YRS)                       5-8           AVG. INVESTMENT DURATION (YRS)    2-5
Family Offices Investing in Venture Capital 2021-2022         Part One: A Roadmap to VC Success                                                                                                                     Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
15

Venture investing maturity model

                 Step
                  1
              VENTURE
              FUNDS –
              FUND OF
               FUNDS
                                     Step
                                      2
                                   DIRECT
                               INVESTMENTS –
                                FROM FRIENDS
                                  & FAMILY
                                                    Family offices tend to follow a
                                                    similar path in their venture capital
                                                    journeys. They often begin with
                                                    fund of funds – a convenient option,
                                                    which can provide diversified
                                                                                            “
                                                                                            Direct deals from friends and
                                                                                            family are a way to get experience
                                                                                            under the belt. The more deals we
                                                    exposure, including to established      made, the better we got at it. We
                                                    managers – and ad hoc direct            learned what we like – the types
                                                    investments referred from friends       of people and business models we
                                                    and family – which help them gain       feel comfortable with – and what
                                                    crucial experience.                     to watch out for – including within

            “
                                                                                            deal terms. We only made small
                                                                                            deals, and therefore only small
                                                                                            mistakes, and the investments that
              Fund of funds are a simple way for families with                              worked brought more deal flow.
              limited time and resources – e.g., because they are busy                      Family Office Executive, SFO, North America.
              running their operating business or managing their
              public investments – to start gaining general exposure to
              venture capital.
              CIO, SFO, Europe

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
16

Venture investing maturity model

       Step
                      In the next step in the                                            Step
                                                                                                     FOs also often coinvest             Step
                                                                                                                                                    With some experience
        3             maturity cycle, as they push                                       4           alongside other families and         5         under their belts and
                      for higher net returns, family                                                 alongside venture funds,                       growing networks, family
  VENTURE FUNDS                                                                   CO-INVESTMENTS                                    VENTURE FUNDS
    – EMERGING        offices (FOs) often make                                     – WITH OTHER
                                                                                  FAMILY OFFICES /
                                                                                                     which allows them to start     – ESTABLISHED   offices begin investing
     MANAGERS                                                                                                                         MANAGERS
                      allocations to emerging                                     VENTURE FUNDS      enhancing their networks,                      through established
                      fund managers. While it can                                                    learn from more experienced                    managers with proven
                      require significant resources                                                  families/VCs, and share                        track records:

                                                                                   “                                                “
                      to identify and conduct due                                                    resources and due diligence:
                      diligence on these funds,
                      they are easier to access
                      than the more established                                      More and more families are co-                 The barrier to fund investing is
                      ones. In addition, often, the                                  investing. It is a great way to get your       access: the top-tier VCs have an LP
                      best / most entrepreneurial                                    feet wet. If you know a reputable              base they go to first, and that base
                      managers break off from                                        family, you can join the syndicate             is also virtually always willing to
                      big firms, and emerging                                        without having to do a huge amount             invest more. You need to establish
                      managers can be more nimble                                    of the due diligence. It can also help in      yourself before you’re invited, and
                      and have a closer alignment                                    developing valuable relationships. The
                      of interests with LPs.
                                                                                                                                    it takes time to build your network
                                                                                     key is to show you can be trusted to do        and brand.
                                                                                     what you say you will do. That’s got           CIO, SFO, Europe
                                                                                     us into deals we otherwise would not
                                                                                     have had access to.
                                                                                     Family member, SFO, North America

   Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
17

Venture investing maturity model

                                                                                            “
                Step
                               In the latter part of the
                 6             maturity cycle, family offices
                               begin developing their brands                                Our secondary investments have emerged organically.
               DIRECT
           INVESTMENTS –       and self-sourcing deals – an                                 Usually, you have to be close to the person selling the
            SELF-SOURCED
                               appealing option especially for
                                                                                            shares. We did one recently with an executive who
                               entrepreneurial families.
                                                                                            had left the company a few years ago but who we had
                                                                                            maintained a relationship with. He wanted to sell some
                               Over the last decade, as the
                                                                                            shares and came to us first. We knew the business well,
                 Step
                               VC asset class and demand                                    so were able to move quickly. It takes a long time to build
                  7
                               for liquidity have grown, the                                these relationships. But increasingly there are platforms
           SECONDARIES
                               secondary VC market has also                                 where you can go and buy shares, too.
                               grown significantly, and the                                 Family Office Executive, SFO, North America
                               most sophisticated family
                               offices now make allocations to
                               secondaries.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Family Offices Investing   Part One:                 18
     in Venture Capital    A Roadmap to VC Success
              2021-2022

     Staffing and
     compensation
Staffing and compensation
                                                                                                                                                                                                                                                                                               19

 Family office staff and VC teams growing

                                                                                            Figure 13: Number of staff                                                                        Figure 14: Next Gen involvement in family office operations
 In 2020, the average family office (FO) staff
 consisted of nine members, including one venture

                                                                                                                                                                                                                          39+3737+3232++ 2424++ 24+24+ 2424++ 2121++ 11+
                                                                                             SFOs (Global)                                       2021                      2022 (Projected)          Venture capital               39%
 capital specialist, and FOs expected to bring in one
                                                                                             Family Members in FO                                            4                           4
 additional VC specialist within the next five years.                                                                                                                                                                                                      37%               Philanthropy
 The most common areas for Next Gens to be involved                                          Venture Team                                                    2                           3           General
                                                                                                                                                                                                     investment
 in their family offices were philanthropy (35%) and                                         Total Staff                                                    15                          17           analysis                       32%
 VC investment (33%).                                                                                                                                                                                                                                                       Management /
                                                                                             MFOs (Global)                                       2021                      2022 (Projected)                                                               24%               executive role

 Today, the average FO staff consists of 15 members,                                         Family Members in FO                                              3                          3          ESG / impact
                                                                                                                                                                                                                                                                      Some involvement
                                                                                                                                                                                                     investing                     24%
 including two VC investment professionals. 39% of                                                                                                                                                                                                                      (e.g., project-by-
                                                                                             Venture Team                                                      3                         4                                                                            project basis, work
 FOs report that Next Gens are involved in venture                                                                                                                                                                                                        21%                experience)
 investment and 37% philanthropy, thus VC has                                                Total Staff                                                    30                          28
                                                                                                                                                                                                     No involvement                  24%
 surpassed philanthropy.                                                                    Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                                                                                                                                                                                        11%                 Not applicable

“
                                                                                                                                                                                              Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                                                                                                                              Note: The sum of the figures may exceed 100% because participants can select multiple options.

Venture is extremely complicated, and the universe is enormous. Whatever approach a family is taking – i.e., funds or direct investments –
they need people dedicated to the asset class. It makes sense to get Next Gens – who might be passionate about the technologies and have good
networking skills – involved early and developing the expertise to eventually lead the charge. But a lot depends on their personalities.
CIO, SFO, Europe

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Staffing and compensation
                                                                                                                                                                                                                                         20

   Average total compensation of principals
   in FO VC teams: $363k
   In 2020, for family offices that had a salary                              Today, the average base salary for principals                                                     The average management fee for principals
   plus bonus remuneration structure for                                      in the venture investment team is $245k                                                           is 1.2% and the average performance fee is
   their principal venture capital investor,                                  + 48% bonus, i.e., total compensation of                                                          11.0%.
   the average base salary was $234k + 32%                                    $363k. Compensation varies significantly
   bonus (as a percentage of base salary), i.e.,                              from one family office to the other, with base
   total compensation of $310k. By 2022, the                                  salaries ranging between $75k and $650k,
   average base salary was expected to rise                                   and bonuses between 10% and 110%.
   to $268k and the average bonus to 42%.
                                                                              Figure 15: Venture investment team, experience and compensation
   Thus, the average total compensation was
   expected to rise by about $72k, or 23%,
   to $382k.
                                                                              Investment                                        No.             Average               Average    Average bonus            Average     Average carry
                                                                              team                                             People          years of  base salary              (% of base salary,   management fee   (% of profits,
   For family offices that have a fees-based                                                                                                  experience ($ ‘000, 2021)                 2021)           (% of AUM, 2021)     2021)

   structure, the average management fee (as                                   Principals                                            2              21                    245           48                   1.2            11.0
   a percentage of assets) was 2.0% and the
   average performance fee (as a percentage                                    Chief Investment Officers                             1              23                    271           52                  0.9              7.3
   of profits) was 13%. In the next two years,                                 Directors / Vice Presidents                           1              16                    172           34                  0.8              7.1
   management fees are expected to drop to
   1.7%, while performance fees are expected                                   Other                                                 2              12                    114           25                  0.8             5.0
   to remain constant.
                                                                              Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.

   Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Staffing and compensation
                                                                                                                                                  21

            Top talent is in short supply

            In 2021, family offices (FOs) again
            reiterated that top VC talent is in
            short supply. If they want to build
                                                                      on co-investing, which allows
                                                                      families to share infrastructure and
                                                                      expertise. The challenges here are
                                                                                                             “
                                                                                                             It is difficult for family offices
                                                                                                             to build good quality in-house
                                                                                                             resources. Talent is scarce,
            capabilities, FOs should consider                         to clearly establish each party’s      shops are always opening up,
            a venture-like compensation                               objectives, expectations, and          salaries are high, and there
            structure, including carry. The                           ability to add value, and to ensure    is the huge carry as well. A
            alternatives include focusing                             the families are aligned.              $300k resource is heavy-duty

            “
                                                                                                             for a smaller family office –
                                                                                                             especially one involved in a
                                                                                                             range of activities. This is why
             Venture capital has been a big source of outsized returns –                                     Next Gens want to be involved
             our IRRs are 30%+. It’s not surprising to see more and more                                     in venture and why families
             FOs wanting to join. A lot of the value lies in individuals                                     are gravitating towards
             and their networks. If they are experienced, they can raise                                     co-investing.
             their own funds. If FOs want to build their VC capabilities,                                    Chairman / CIO, Private MFO,
             they have to offer similar compensation, including carry and                                    Asia-Pacific

             co-investment options.
             Family member, SFO, North America

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     in Venture Capital    A Roadmap to VC Success
              2021-2022

     Investments
Investments                                                                                                                                                                                                                           23

            Range of structures in place
            for venture investments
            Single-family offices (SFOs) employ a variety of structures
                                                                                            “
                                                                                            If a family wants to allocate
                                                                                            a significant component of
                                                                                            their wealth to venture, it
                                                                                            makes sense to separate the
                                                                                                                              Figure 16: Structure for venture investment

                                                                                                                              Type of office / structure

                                                                                                                              SFOs          Annual allocation
                                                                                                                                                                                            Global

                                                                                                                                                                                                                          29%

            for their venture investments, including an annual                                                                              Special Purpose Vehicles
                                                                                                                                                                                                                      28%
            allocation (29% of the relevant participants), a Special                        pool of capital, formalize
            Purpose Vehicle (SPV) to capitalize on opportunities as                         it with a separate manager                     Venture fund with management
                                                                                                                                           team and single LP                                                21%
            they arise (28%), and a venture fund with management                            for focus and direction, and
                                                                                                                                            Subsidiary with dedicated
            team and single Limited Partner (i.e., the family) (21%).                       structure it in a tax-efficient                 pool of capital                                         12%

                                                                                            manner. In Singapore, there                     Venture fund with multiple
                                                                                                                                            LPs                                                  10%
            Funds with a single LP are relatively more popular in                           is now the ‘Variable Capital
            North America (31% versus 11% for the rest of the world).                       Company’ (VCC). With              MFOs          Individual based on clients’ needs
                                                                                                                                                                                                                                44%
            SPVs and subsidiaries with a dedicated pool of capital are                      $50m to invest, you can set                     Pooled capital across clients
                                                                                                                                                                                                          17%
            relatively more popular in the rest of the world (32% and                       up a small fund domiciled
            18%, respectively – versus 24% and 7%, respectively, for                        in, e.g., the British Virgin                    Opportunistic (e.g., offer
                                                                                                                                                                                                          17%
                                                                                                                                            individual deals to clients)
            North America).                                                                 Islands or Mauritius. Some
                                                                                                                                            Venture fund
                                                                                            family offices have gone on                                                                               14%
            Multi-family offices (MFOs) generally offer structures                          to list their vehicles as well.                 Fully managed client funds
            tailored to individual client needs (44% of the relevant                        If it will be treated more
                                                                                                                                                                                              6%

            participants).                                                                  opportunistically, families                     Annual allocation
                                                                                                                                                                                                  3%

            Interviewees advised that, as the family office VC                              can just draw down from
                                                                                                                              Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.

            allocation grows, families should consider formal                               their bank account.               Note: Figures may not sum exactly to 100% due to rounding.

            structures which focus managerial effort and are more                           Chairman / CIO, Private MFO,
                                                                                            Asia-Pacific
            tax-efficient:

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Investments                                                                                                                                                                                                                                                          24

            As of Aug 31, 2021, $418b were invested in venture capital                                                        Family offices participation in venture has been steadily
            deals globally, surpassing the full year record established                                                       increasing. As of Aug 31, 2021, FOs were in 4.2% of global
            in 2020 of $333b. And there’s no sign of a slow-down.                                                             venture deals, an understated statistic.
            Family offices are taking advantage of the opportunity.
            Figure 17: Total number of venture deals + capital invested, globally                                             Figure 18: Total number venture deals with FO participation, globally

                                                                                                                                    # VC deals by FOs                                      VC deals by FOs as % of global deals
                     Capital invested ($ billion)                                       Deal count (k)
                                                                                                                              2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 1H
             2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 1H
                                                                                                                                                                                                                                                       4.2%
                                                                                                      30    30
                                                                                           28                     29                                                                                                                         3.9%
                                                                                                                                                                                                                                   3.7%
                                                                        26        26                                                                                                                                     3.4%
                                                                                                                        23
                                                               21
                                                                                                                                                                                                               3.1%
                                                                                                                                                                                           2.9%
                                                     17                                                                                                                          2.7% 2.8%
                                            14                                                                                                                                                                                     1,135 1,170
                                                                                                                        418                                            2.4%
                                   11                                                                                                                                                                                    1,028
                                                                                                                                                                                                                                                        981
                          9                                                                                                                                  2.1%
                 7                                                                                                              1.9%               1.9%                                                          870
                                                                                                      331         333
                                                                                                                                         1.6%                                                         783
                                                                                                            298                                                                             736

                                                                                                                                                                                  590
                                                                                  181      194
                                                                        173                                                                                             413
                                                               119                                                                                            292
                                                                                                                                                    218
                                  67        61        73                                                                                  151
                37       47                                                                                                     129

             2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 1H                                              2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 1H

            Source: PitchBook and SVB analysis. Note: 2021 H1 represents data through Aug 31, 2021.                           Source: Pitchbook and SVB analysis. Note: 2021 1H data current as of 8/31/2021. Deal count captures investors that self-identify
                                                                                                                              as family offices. Many FOs with established ‘single LP funds’ do not self-identify as family offices with Pitchbook, so the numbers
                                                                                                                              presented will underestimate actual FO investment activity. Excludes all investments made into funds as LPs.

Family Offices Investing in Venture Capital 2021-2022                   Part One: A Roadmap to VC Success
Investments                                                                                                                                                                                                                                                                                     25

                                                                                                                                                                     Figure 21: Number of investments and average investment size by sub-asset class
Venture is a growing asset class in FO portfolios:
                                                                                                                                                                     Investment                                                                 # Current          Avg. $ / # New investments
10 funds, 17 direct investments                                                                                                                                                                                                               investments        investment expected in next
                                                                                                                                                                                                                                                                                24 months
Participants in our 2020 study held,                                     Figure 19: Typical VC portfolio composition                                                   Venture funds – fund of funds                                                  1             6.1             1
on average, eight funds and 10 direct                                                                                                                                  Direct investments – from friends &
                                                                                                                                                                                                                                                      3            4.4             2
                                                                                                                                                                       family
investments. In 2021, the average family                                                                                                                               Venture funds – emerging managers
office (FO) holds 10 funds and 17 direct                                                10                                     17                                      (funds I/II/III,
Family Offices Investing   Part One:                 26
     in Venture Capital    A Roadmap to VC Success
              2021-2022

     Accessing
     venture
Accessing venture                                                                                                                                                                                      27

                                                                                            Figure 22: Top three sources for potential investments

           Top deal sources and tools                                                             #1                                 #2                                  #3

                                                                                            Self-generated                                     24%
                                                                                                                                                                  15%
           Family offices (FOs) with experience in venture tend to source                                                                                                            9%
           deals on their own (24%) and depend on their extensive                           GPs of venture funds                               19%
           networks, including GPs of venture funds (19%) and company                                                                                             15%               16%
           founders / operators (16%).
                                                                                            Network of founders /
                                                                                            operators                                          16%                15%               17%
           FOs advise newer entrants to the market to focus on developing
           relationships with intermediaries and attend events where they can               Network of family                                                     20%               20%
           meet other families with similar objectives:                                     offices
                                                                                                                                               13%

                                                                                            Consultants

         “
                                                                                                                                               12%
                                                                                                                                                                   7%                7%
                                                                                            Network of professionals
                                                                                            (e.g., investment or private                                          15%               14%
                                                                                            bankers, lawyers)                                   11%
           To source deals, we usually rely on our referral
                                                                                            Family’s core operating
           network. But I have over 25 years of experience                                  business
                                                                                                                                                3%                                   2%
           in investment banking, private equity, working                                                                                                          7%
           with universities, etc. Family offices starting out                              Portfolio companies
                                                                                                                                                                                    13%
           should focus on developing relationships with                                                                                         1%                7%
           third-parties – there are a lot of good ones                                     Digital platforms
           who get shown every deal in town.                                                                                                     1%                0%
                                                                                                                                                                                     3%
           CIO, SFO, Europe                                                                 Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                            Note: This table shows the shares of the #1, #2, and #3 rankings captured by each source. The figures in
                                                                                            each column may not sum exactly to 100% due to rounding.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Accessing venture                                                                                                                                                                                            28

                                                                                            Figure 23: Tools / platforms for sourcing direct investments
            Survey participants identified LinkedIn and Pitchbook
            as the top tools / platforms for sourcing both direct

                                                                                                                    42+3939+3838++ 2929++ 23+23+ 2020++ 12+ 10+ 4+ 1+ 32
            investments and funds. But interviewees explained                                    LinkedIn                        42%
            that LinkedIn is more likely used to maintain / enhance
            proprietary networks:
                                                                                                                                                                  39%                     Pitchbook

           “ I get a lot of ‘cold call’ requests about raising money on LinkedIn,
             but I don’t entertain them. We’ve been subject to LinkedIn hoaxes
             – there is a credibility issue. Some family offices may be using
             LinkedIn opportunistically. But mainly FOs use LinkedIn to
                                                                                                 Crunchbase                      38%

                                                                                                                                                                 29%
                                                                                                                                                                                    TechCrunch /
                                                                                                                                                                                    Forbes / other
                                                                                                                                                                                     publications

             develop their proprietary networks – forming groups within the                      Preqin                           23%
             venture space and exchanging messages, which can spin off in
             deals. We find LinkedIn very efficient for this kind of networking,                                                                                 20%                       AngelList
             especially given COVID.
             Chairman / CIO, Private MFO, Asia-Pacific
                                                                                                 SeedInvest                         12%
                                                                                                                                                             10%                           Dealroom
                                                                                                 Sharespost                            4%
                                                                                                                                                             1%                            CipherBio

                                                                                                 Other                             32%

                                                                                            Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021. Note: The sum of the
                                                                                            figures may exceed 100% because participants can select multiple options.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Accessing venture                                                                                                                                                                                                                                        29

            Figure 24: Tools / platforms for sourcing venture                                                The top tools / platforms for tracking     Figure 25: Tools / platforms for tracking and
            funds                                                                                            and monitoring the venture portfolio       monitoring the venture portfolio
                                                                                                             are Excel (80%) and Carta (17%).

                                                                                                                                                                        80+172+ + 13+
            Pitchbook                 30%
                        30+2929+2121++ 2020++ 13+ 13+ 10+ 40+                                                Some family offices specified other
                                                                                                             tools – e.g., Airtable, Addepar, Advent,          Excel       80%
                                                                                                             AXYS, Burgiss, Google Sheets, iLEVEL,
                                                                      29%                LinkedIn            Investran, LP Analyser, Masttro,
                                                                                                             QPLIX, Seraf, Solovis, and Tamarac –
            Crunchbase                 21%                                                                   and others said they use proprietary                                                                    17%                  Carta
                                                                                                             software.                                         Betterfront                2%
                                                                     20%                     Preqin
            TechCrunch /                                                                                                                                                                                             2%                 Allvue
            Forbes / other
            publication                 13%                                                                                                                    Captable.io                0%
                                                                     13%                 SVB LIFT                                                                                                                   29%                  Other

            AngelList                    10%                                                                                                            Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                                                                                        Note: The sum of the figures may exceed 100% because participants can select multiple options.

                                                                         40%                  Other

            Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
            Note: The sum of the figures may exceed 100% because participants can select multiple options.

Family Offices Investing in Venture Capital 2021-2022                    Part One: A Roadmap to VC Success
Accessing venture                                                                                                                                                                                                                                 30

                                                                                                                                  Figure 26: Primary reasons for not re-investing in a manager
Re-investing in managers not
always an obvious choice

                                                                                                                                                                     69+5252+4646++ 3838++ 34+34+ 3333++ 3030++ 17+ 14+ 5+ 4+
                                                                                                                                  Poor performance                     69%
There is a range of reasons for which family offices                                        Other deterrents from re-investment
may choose not to re-invest in a manager they have                                          include strategy drift (46%) and
already invested in, with the top reasons being poor                                        poor communication (46%):                                                                                                     Better alternatives
                                                                                                                                                                                                          52%                       available

                                                                                            “
performance (69%) and the availability of better
alternatives (52%). Interviewees advise that, whatever
the type of investment – e.g., fund or direct – venture                                                                           Strategy drift                         46%
capital investing is specialist and must be hands-on:                                       In recent years, all the
                                                                                            money chasing the short
                                                                                                                                                                                                         38%                    Staff departure

“
                                                                                            supply of quality deals
                                                                                            has made deal making at               Insufficient
                                                                                            reasonable valuations very            communication                              34%
When we first started in venture, we made a                                                 difficult. Some of the smaller                                                                                                         Inconsistent
                                                                                            fund managers, who are                                                                                      33%                     communication
few quick investments where we relied entirely
on some prominent individuals in the angel                                                  more opportunistic, have              Increasing fund size                     30%
investing community. That was a mistake.                                                    drifted from their strategies.
                                                                                                                                                                                                                                  High fees for
Whatever the type of investment, in venture,                                                They haven’t always                   Different organisation /
                                                                                                                                                                                                     17%                        co-investments
you need to be trained and hands-on. It is a                                                communicated this well – so           priorities                                    14%
completely different asset class, and evaluating a                                          families need to keep an eye                                                                            5%        Adding opportunity fund
                                                                                            on them.                              Other                                             4%
founder, for example, is a highly specialist skill.
Chairman / CIO, Private MFO, Asia-Pacific                                                   Family member, SFO, North America
                                                                                                                                  Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                                                                  Note: The sum of the figures may exceed 100% because participants can select multiple options.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Accessing venture                                                                                                                                                                                                      31

            Funds offer a simple means for diversifying                                                              Figure 27: Asset allocation, direct investments and funds

                                                                                                                                                           53++47
                                                                                                                                                           53
            across strategies; access is the challenge                                                                                       Funds
                                                                                                                                             47%                                                         Direct
            In 2020, the average global family                             focus on growth investments (48%
                                                                                                                                                                                                         investments
            office (FO) held 46% of its venture                            of the venture portfolio) – where                                                                                             53%
            portfolio in funds and 54% in direct                           revenues might already have reached
            investments. Today, FOs report almost                          $50m to $100m and be growing at
            exactly the same split: funds (47%) and                        50% to 100% a year, and a lot of
            direct investments (53%).                                      the operations have been de-risked.       Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.

                                                                           However, FOs are increasingly active in   Note: Figures may not sum exactly to 100% due to rounding.

            FOs tend to have venture investments                           early-stage venture, where valuations     Figure 28: Asset allocation by sector
            spread roughly evenly across a                                 are lower (pre-seed / seed, 28%; Series
            number of sectors. They tend to                                A, 24%), but risk is higher.                                                    Other                         Life
                                                                                                                                                                                         Sciences &

                                                                                                                                                          18++161512717
                                                                                                                                                          18
                                                                                                                                                           18%

          “
                                                                                                                                                                                         Healthcare
                                                                                                                                       Frontier                                          18%
                                                                                                                                       Tech                                                       Consumer
                                                                                                                                       7%                                                         Internet
                                                                                                                                                                                                  16%
            After we gained experience through fund of fund vehicles and made
            some co-investments with other families, we had some trusted                                                               12%
            partners to guide us as we ramped up our allocation. Mainly through                                                        Energy &                                                          15%
                                                                                                                                       Resource                                                          Enterprise
            these relationships we started getting access to the top-tier funds,                                                       Innovation                         15%                            Software
            sector-specific funds, and a range of strategies. Developing a venture                                                                                        Fintech
            portfolio is about relationships and access.
                                                                                                                     Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
            CIO, SFO, North America                                                                                  Note: Figures may not sum exactly to 100% due to rounding.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
Accessing venture                                                                                                                                                                                                                  32

                                                                                            “
           The average global FO VC portfolio is spread across                                                                         Figure 29: Asset allocation by stage
           North America (44%), Europe (21%), and the rest

                                                                                                                                                                   28++2448
                                                                                                                                                                   28
           of the world (35%). But even FOs with significant                                Venture capital has more complexity                      Growth                                            Pre-seed / seed
                                                                                            and you need to be more active                           stage                                             ($5-10m)
           experience and assets tend have a large part of their                                                                                     48%                                               28%
           VC portfolio invested in their local markets / regions.                          than with other investments.
                                                                                            Diversification is hard: it depends
           Diversifying direct VC portfolios requires substantial                           on your pool of capital, experience,
                                                                                                                                                                                                        24%
           resources and a wide breadth and depth of knowledge:                             and stock of knowledge.                                                                                     Series A
                                                                                                                                                                                                        ($10-30m)
                                                                                            As your capital grows, you can
                                                                                            diversify, e.g., out of your local

          “
                                                                                                                                       Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                            market into your local region and          Note: Figures may not sum exactly to 100% due to rounding. *Rest of the world.

                                                                                            then more globally. From a risk
                                                                                            standpoint, for a lot of family offices,   Figure 30: Asset allocation by geography
            You have to balance diversification with your

                                                                                                                                                                   44++2135
                                                                                                                                                                   44
                                                                                            it makes sense to stick with fund of
            core competencies – not drift too far away
                                                                                            funds, or a range of funds.                              ROW*
            from what you understand. There is a lot to                                                                                              35%
                                                                                            If they are passionate about direct                                                                          North America
            learn about different sectors and geographies,                                                                                                                                               44%
            which takes time. As you gain experience,                                       investing, they can move into it
                                                                                                                                                     Europe
            your network also grows, and there are more                                     when they have accumulated the                           21%
            opportunities for smart diversification.                                        capital, developed the resources and
            Family member, SFO, North America                                               networks, and formed a clear sense
                                                                                            of their deal preferences and risk         Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
                                                                                                                                       Note: Figures may not sum exactly to 100% due to rounding. *Rest of the world.

                                                                                            appetite.
                                                                                            CIO, SFO, Europe

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     in Venture Capital    A Roadmap to VC Success
              2021-2022

     COVID-19
     impact on
     return to
     workplace
COVID-19 impact on return to work                                                                                                                                                                                                                       34

            Most family offices are back in
            the office
            By Q3 2021, 65% of family offices (FOs) expect to be back in
            the office. However, 10% have determined to go completely
                                                                                                                                      “
                                                                                                                                      COVID hasn’t had a material impact on our process.
                                                                                                                                      Working out of the office didn’t work for us – we’re a close
                                                                                                                                      team, always bouncing ideas off each other. While we travel
                                                                                                                                      less now, we have more Zoom meetings and events and are
            remote and 3% have adopted a hybrid model. By Q3 2021,                                                                    still meeting people locally.
            62% expect to be regularly attending events again.                                                                        Family member, SFO, North America

            Figure 31: COVID-19 and FOs returning to the office                                                                       Figure 32: COVID-19 and FOs attending events
            Periods FOs returned / plan to return to offices                                                                          Periods FOs returned / plan to return to offices
                 44%

                                                                                                                                                            30%

                                                                                                                                             18%
                                                                                                                                                                           14%            14%
                                12%                                                                                10%                                                                                    11%
                                               9%             9%
                                                                                                                              7%
                                                                             5%              4%                                                                                                                          5%          4%
                                                                                                          1%                                                                                                                                    3%

             We have We recently                Q3             Q4             Q1              Q2           Post    Never,     Other   We have been          Now             Q3             Q4             Q1           Q2           Not for     Other
             been in returned to               2021           2021           2022            2022       lockdown completely            attending                           2021           2021           2022         2022        foreseeable
            the office the office                                                                                  remote                events                                                                                      future
            regularly                                                                                                                  regularly
            Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.                                 Source: The Campden Wealth / SVB Family Offices Investing in Venture Capital Survey 2021.
            Note: Figures may not sum exactly to 100% due to rounding.                                                                Note: Figures may not sum exactly to 100% due to rounding.

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     in Venture Capital    A Roadmap to VC Success
              2021-2022

     Top tips
36

Top tips from experienced family offices
The family offices (FOs) surveyed as part of this study were asked to share the lessons they have learnt on
their venture journeys which they believed would be most helpful to FOs just starting out in the asset class.
The advice from the 139 participants was easily weaved into a coherent whole.

           Assess liquidity needs and risk                                 Define venture                               Learn about startups                        Start with small
           tolerance                                                       strategy                                     and funds                                   check sizes
    Before you invest, you should give                              Define your long-term strategy                Focus on learning from GPs / lead           You should look at a lot of deals before
    adequate time to understand the asset                           – encompassing clear goals and                investors, gaining experience, getting      you invest. It is easy to be tempted by
    class. Venture capital differs significantly                    contingencies – and follow the path           plugged into the venture ecosystem,         the asset class’s high historical returns.
    from traditional asset classes, private                         consistently. You should understand           and growing comfortable with                But, to begin with, experienced family
    equity, and direct investing by an                              which stage of the maturity cycle you         the asset class. You may consider           offices advise to slowly make small
    operating business. VCs are experts                             are in, and where you want to be.             starting with funds that promote            investments – e.g., a $500k check. You
    with a specialist skillset – identifying                        Experienced family offices advise that        investor relationships and learning         can invest in a few fund of funds, small
    and assessing founders; calling capital                         new entrants should be building a             – i.e., funds that bring together their     funds, and / or co-investments with
    at the right time; deploying it to help a                       position over decades – not timing the        investors regularly to learn about the      other family offices you know – e.g.,
    business grow through management and                            market. Consider setting a low initial cap    opportunities being pursued. Read           three to five deals. Fund investments
    connections; and exiting at the right time                      on venture investment – e.g., 5% of AUM.      relevant press and newsletters, e.g.,       can provide diversified VC exposure.
    and price.                                                      This can be lifted gradually, but, for many   CBInsights, SVB Trends, The Information,    You can also begin with investments
                                                                    family offices, the VC allocation ranges      etc. Define your preferences – sector       which align with the family’s
    You should assess the family’s liquidity                        from 10% to 20%.                              (consumer, enterprise, healthcare,          philanthropic goals – to make it easier
    requirements and risk tolerance. Generally,                                                                   etc.), stage (early, growth, pre-IPO),      to absorb early losses if they come.
    investments will last longer than you                           Venture investments that sound ‘fun’ or       geography, business models, types of
    initially expect. Are you able and willing                      are reminiscent of the family’s operating     risk, and deal terms you are comfortable
    to commit for 10 to 20 years? Develop                           business should be marked as such.            with. Include the younger generation,
    parameters for your risk appetite, as that                      Family members should be coached about        and their education will involve learning
    influences the nature of the opportunities                      ‘asks’ from friends long before the ask       to deal with losing money.
    you will consider – are you an angel                            occurs. These deals are usually a gift to
    investor, series A, or series B? Generally,                     the individual, not an investment. Be
    you can assume you will need to endure                          wary about tech crazes – it is helpful to
    losses.                                                         keep the dot-com bubble in mind.
Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
37

Top tips from experienced family offices

            Build your                                                   Build trust                                 Understand performance                         Access top-tier
            network                                                      and be patient                              metrics                                        fund managers
    Venture capital is largely about                               To develop valuable long-term                Respondents advise that, to some extent,       Experienced FOs advise that the goal
    relationships and access. Regardless                           relationships, it is important to            you need to ignore performance for, e.g.,      is to access top-quartile managers
    of your approach (e.g., funds, co-                             consistently do what you say you are         the first five years, because it can be        with a proven track record, including
    investments, and/or self-sourced                               going to do – e.g., remain passive/          uninformative while you are in the so-         successful exits. You should balance this
    direct deals), it is important to build                        get actively involved, make follow-on        called J-curve, i.e., the period in which      with your investment appetite – e.g.,
    a strong network of founders, GPs,                             investments, and/or keep to timelines.       startups are burning cash / funds are          if you need to invest $25m in one fund
    like-minded FOs and other investors,                           Be a nimble LP and determine how             investing. There are usually ups and           and you are under $250m in AUM, this
    and other experts in the tech ecosystem.                       else you can add value. When you are         downs, and it is important to have the         may not be the best strategy for you.
    Attend demo days, e.g., Y Combinator,                          brought deals, e.g., from placement          courage through the down times and stick       Take your opportunity to learn from the
    Techstars, 500 Startups, etc., and                             agents, ask yourself, why? Did everyone      it out until the good times return. But        best in the business. Here, it can be
    events catered to family offices.                              else pass on it? You want to find trusted    you also need to know when to cut your         helpful to attend LP meetings and, if
                                                                   partners who are well entrenched in          losses (and add to winners). Understand        possible, have monthly calls with your
                                                                   the venture ecosystem and can provide        key performance metrics for funds, e.g.,       GPs to better understand the portfolio
                                                                   guidance as you progress through the         Distributed to Paid In Capital (DPI),          companies’ performance and to uncover
                                                                   maturity model. Building a foundation        Multiple on Invested Capital (MOIC), Total     challenges. Consider participating
                                                                   for successful venture investing is costly   Value to Paid In Capital (TVPI), Internal      in co-investment opportunities that
                                                                   and takes time – many years – and there      Rate of Return (IRR) and for startups, e.g.,   managers offer, where they will do the
                                                                   is no cheap or quick fix. You should also    Customer Acquisition Cost (CAC), Lifetime      heavy-lifting and you will gain valuable
                                                                   play an active role in growing others’       Value (LTV), revenue, customers, churn,        insights into the investment process.
                                                                   networks – e.g., by making introductions     monthly burn, runway, profit margin, etc.
                                                                   – which will pay dividends when they         Don’t count your chickens until they’ve
                                                                   reciprocate.                                 hatched either – IRRs and MOIC are
                                                                                                                notional gains until the investment is
                                                                                                                realised.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
38

Top tips from experienced family offices

            Conduct detailed                                               Gradually increase your                  Build a team
            due diligence                                                  allocation and diversify                 to invest directly
    You will need to identify a large number                       As you ramp up your allocation, you        Sourcing, assessing, selecting, and
    of managers and conduct professional                           will likely need to invest in building a   closing deals requires extensive
    due diligence – e.g., travel to meet the                       strong team, and this entails offering     networks, deep sectoral expertise, a
    manager, and assess the investment                             competitive compensation. You may          dedicated team, and strong conviction.
    thesis, references, team biographies and                       also need to reinforce your back office    Constructing a diversified portfolio can
    history of the team working together,                          to better track investments. Over time,    require substantial capital.
    the attributable track record and                              as you become more experienced, you
    performance against other funds, and                           can consider sector specific funds and     If moving into direct deals, it can be
    current investment pipeline.                                   international exposure. Experienced FOs    beneficial to focus on sectors you
                                                                   endeavor to build diversified portfolios   have experience in. Conduct deep due
    Many venture funds seem attractive                             – across managers, stages, sectors,        diligence, involving external experts
    given market valuations, but, for our                          vintages, and geographies.                 where necessary. Visit the company
    participants, few have real substance.                                                                    multiple times. Look for people and
    Do not fall for the ‘fear of missing out’                                                                 product – not one or the other. Find out
    (FOMO) or pressure to answer quickly.                                                                     about founders’ life purposes, their views
    Make sure the management and GP have                                                                      on the competition, and if they have been
    skin in the game. Where possible, fees                                                                    listening to investors’ concerns.
    should be paid based on funds drawn
    down, not on commitments. Many family                                                                     You should identify the key reasons the
    offices will not have the bandwidth and                                                                   best founders will take your money –
    therefore rely on third-party advisors.                                                                   communicate these simply and filter your
                                                                                                              deal-flow accordingly to avoid adverse
                                                                                                              selection. Be hard in pricing negotiations
                                                                                                              and prepared to walk away.

Family Offices Investing in Venture Capital 2021-2022   Part One: A Roadmap to VC Success
39

About us
        About Campden Wealth                                                                               About SVB Capital and SVB Financial Group                                       Acknowledgements:

        Campden Wealth is a family-owned, global membership organisation providing                         Founded in 1999, SVB Capital is a global venture capital investment firm with   Campden Wealth
        education, research, and networking opportunities to families of significant wealth,               $6.4 billion of assets under management. SVB Capital is the premier partner
                                                                                                                                                                                           Dr. Rebecca Gooch
        supporting their critical decisions, helping to achieve enduring success for their                 for accessing the Innovation Economy, with a particular focus on technology
                                                                                                                                                                                           Senior Director of Research
        enterprises, family offices and safeguarding their family legacy.                                  and life sciences. As part of SVB Financial Group (NASDAQ: SVB), we work
                                                                                                           with more than 60% of venture capital firms and 50% of all venture-backed       Dr. Masud Ally
        The Campden Club is a private, qualified, invitation only Members club.                            technology and life science companies in the U.S. This gives us unparalleled    Senior Research Consultant
        Representing 1,400 multi-generational business owning families, family offices and                 access to proprietary data, insights, sector expertise, and relationships
        private investors across 39 countries. The Club delivers peer networking, bespoke                                                                                                  Elisa Barbata
                                                                                                           with the leading venture capital firms and startups across the innovation
        connections, shared knowledge and best practices. Campden Club members also                                                                                                        Art Director
                                                                                                           ecosystem.
        enjoy privileged access to generational education programmes held in collaboration
        with leading global universities.                                                                  Within SVB Capital, the Family Office Practice works with qualified             Special thanks
                                                                                                           family offices to provide curated, exclusive access to private investment       Susan Kemp
        Campden Research supplies market insight on key sector issues for its client                       opportunities both within SVB Capital and with emerging fund managers and
        community and their advisers and suppliers. Through in-depth studies and                           early stage companies that are clients of SVB Financial Group.
        comprehensive methodologies, Campden Research provides unique proprietary data                                                                                                     SVB
        and analysis based on primary sources.                                                             For more than 35 years, SVB Financial Group and its subsidiaries have helped
                                                                                                           innovative companies and their investors move bold ideas forward, fast. SVB     Shailesh Sachdeva
        Campden Education delivers a virtual training platform empowering families with                    Financial Group’s businesses, including Silicon Valley Bank and SVB Capital,    MD, Family Office Practice
        practical knowledge and the tools to make informed decisions. Drawing on deep                      offer commercial, investment and private banking, asset management,             shaileshsachdeva@svb.com
        expertise and real-world experiences, our programmes are designed to guide the                     private wealth management, brokerage and investment services and funds
        whole family through all stages of ownership and growth.                                           management services to companies in the technology, life science and            Special thanks
        Campden Wealth owns the Institute for Private Investors (IPI), the pre-eminent                     healthcare, private equity and venture capital, and premium wine industries.    John China
        membership network for private investors in the United States founded in 1991. In                  Headquartered in Santa Clara, California, SVB Financial Group operates in       Barry O’Brien
        2015 Campden Wealth further enhanced its international reach with the establishment                centers of innovation around the world.                                         Eli Oftedal
        of Campden Family Connect PVT. Ltd., a joint venture with the Patni family in Mumbai.                                                                                              Nick Candy
                                                                                                           To learn more, contact Shailesh Sachdeva, MD, Family Office Practice at
                                                                                                                                                                                           Efrat Turgeman
        For more information:                                     Brien Biondi                             shaileshsachdeva@svb.com
                                                                                                                                                                                           Kelley Henry
        campdenwealth.com                                         CEO, Institute for Private Investors &                                                                                   Denisha Kuhlor
        research@campdenwealth.com                                Campden Wealth, NA                                                                                                       Survey Participants
        T: +44 (0)20 3941 8015                                    bb@memberlink.net
                                                                  Direct: 703-944-2183
                                                                  InstituteForPrivateInvestors.com
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