Facts and Figures 2018 - ZDF
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Facts and Figures 2018
ZDF German Television | Facts and Figures 2018
Facts
about ZDF
ZDF (Zweites Deutsches Fern the German channels PHOENIX
sehen) is Germany’s national and KI.KA, and the European
public television broadcaster. It is channels 3sat and ARTE.
run as an independent non-profit
corporation under the authority The corporation has a permanent
of the Länder, the sixteen states staff of 3,600 plus a similar number
that constitute the Federal of freelancers. Since March 2012,
Republic of Germany. ZDF has been headed by Direc
tor-General Thomas Bellut. He
The nationwide channel ZDF was elected by the 60-member
has been broadcasting since governing body, the ZDF Tele
1st April 1963 and remains one vision Council, which represents
of the country’s leading sources the interests of the general pub
of information. Today, ZDF lic. Part of its role is to establish
also operates the two thematic and monitor programme stand
channels ZDFneo and ZDFinfo. ards. Responsibility for corporate
In partnership with other public guidelines and budget control
broadcasters, ZDF jointly oper lies with the 14-member ZDF
ates the internet-only offer funk, Administrative Council.
ZDF’s head office in
Mainz near Frankfurt on
the Main with its studio
complex including the
digital news studio and
facilities for live events.
Seite 3
ZDF German Television | Facts and Figures 2018
Facts
about ZDF
ZDF is based in Mainz, but also ZDF offers full-range generalist
maintains permanent bureaus in programming with a mix of
the 16 Länder capitals as well information, education, arts,
as special editorial and production entertainment and sports. Its
facilities in Berlin. For interna coverage provides both a broad
tional coverage, ZDF has foreign view on the world and a compre
correspondents operating in 19 hensive picture of Germany.
permanent bureaus worldwide.
Schleswig Holstein
Hamburg
Mecklenburg-Western Pomerania
Bremen
Brandenburg
Lower Saxony
Berlin
Saxony-Anhalt
North Rhine-Westphalia
Saxony
Hesse
Thuringia
Rhineland-Palatinate
Saarland Legislation on domestic broad
Bavaria casting is exclusively assigned
to the 16 Länder (Federal States)
that Germany is divided into. The
enactment of general, supra-
regional broadcasting laws
Baden Württemberg governing ZDF and its private
competitors thus requires the
consensus of the 16 Länder
parliaments of mostly different
party political affiliations. These
rules fixing i. a. mission and
funding take the form of
so-called Inter-State Treaties on
Broadcasting, that are periodi
cally subject to amendments.
Seite 4ZDF German Television | Facts and Figures 2018
Facts
about ZDF
In compliance with its public ser In line with German legislation on
vice remit, ZDF produces quality public service broadcasting, ZDF
programmes for all viewers in all issues a bi-annual statement on
parts of Germany without neglect programme policy, a commit
ing minority interests. In this way ment which is regularly reviewed
ZDF strives to offer the highest by the independent ZDF Televi
possible public service value. sion Council.
Supervisory bodies
TV Council Administrative
60 members Council
14 members
Director-
General
communications
Executive corporate planning
international affairs
Board
internal audit
Director, news / current affairs Director, legal
(Editor-in-Chief)
news
politics / current affairs
economy, law, society
Director, programmes Director, administration
and environment (Chief Financial Officer / Deputy Director-General)
entertainment
sports finance
culture / science
new media staff
TV drama
TV series archives
film / ZDFneo rights management
children and youth procurement
property management
Director, production
(technical)
engineering
studio production and operation
design and post production
IT
Seite 5ZDF German Television | Facts and Figures 2018
What sort of
environment does
ZDF operate in?
Germany has a highly competitive They own a large part of the
television landscape. In contrast country’s commercial channels,
to most countries, even the most both big and small, and share
popular channels achieve only between them most of the TV
modest audience shares (see advertising market – the biggest
table below). On the one hand, in Europe with annual revenues
there are ZDF and ARD, the two exceeding four billion euros. The
public service broadcasting net German pay-TV market is still
works. On the other hand, com relatively small: The two leading
mercial television is dominated by platform operators (Sky and
two media groups: ProSiebenSat.1 Deutsche Telekom) together
Media AG and RTL Group (ma have less than eight million sub
jority shareholder: Bertelsmann). scribers.
Audience shares
(Free TV in Germany, in %) 2015 2016 2017
ZDF 12,5 13.0 13.0
ZDFneo 1.6 2.1 2.9
ZDFinfo 1.0 1.2 1.2
partner channels (3sat / ARTE / KI.KA / PHOENIX) 4.3 4.4 4.5
ARD (‘Das Erste’) 11.6 12.1 11.3
8 regional ARD channels 12.5 12.1 12.8
RTL 9.9 9.8 9.2
Sat1 7.9 7.3 6.7
Vox 5.1 5.1 5.1
Pro Sieben 5.3 5.0 4.5
Kabel 1 3.8 3.8 3.4
RTL 2 3.7 3.5 3.2
other channels 20.8 20.6 22.2
Seite 6ZDF German Television | Facts and Figures 2018
How is
ZDF financed?
Public service broadcasting in process of revenue allocation to
Germany is mainly financed by ZDF: An independent panel of
broadcasting fees, payable by experts (KEF) periodically ex
private households as well as amines the public broadcasters’
businesses and public institu financial needs and recommends
tions. Payments are collected an appropriate fee level. The
by an agency specifically set 16 Länder parliaments then set
up for this purpose by the pub the fee for a period of usually
lic service broadcasters. Since four years. The income is shared
January 2013, the broadcasting between ZDF, the regional
fee (Rundfunkbeitrag) is generally member stations of the public
levied on places of residence broadcasting association ARD
and work. It is no longer linked and the national radio station
to individual units of broadcast Deutschlandradio. From the
reception equipment installed at standard annual broadcasting fee
these places. The specifics of of 210 euros as paid by most
who has to pay how much are households (unchanged from 2009
defined in the federal states’ to April 1st, 2015; then lowered
Inter-State Treaty on Broad from 215.76 to 210 euros), ZDF
casting that also regulates the receives a share of 51.8 euros.
€ 12.37 public broadcasting
€ 4.32 ZDF
association ARD (TV and radio)
€ 0.48 national radio
station Deutschlandradio
€ 0.33 state-by-state regulators
of commercial TV and radio
The standard broadcasting fee
tariff for individuals in 2016 is
€ 17.50 per month. Business
owners’ tariffs are progressively
determined according to the
number of employees.
Seite 7ZDF German Television | Facts and Figures 2018
How is
ZDF financed?
Advertising and sponsorship are Sundays and public holidays. In
additional sources of funding. comparison, advertising rules are
However, special advertising reg- more liberal for our commercial
ulations apply to ZDF as a public competitors: They are permit
broadcaster: Commercials are ted to fill up to twenty per cent
legally restricted to a maximum of each programme hour with
of twenty minutes per day from advertising, which can add up to
Monday to Saturday, and cannot more than four hours per day.
be broadcast after 8 pm or on
ZDF Operating Budget
income in million euro 2015 2016 2017 2018
Broadcasting fees 1,776 1,787 1,889 1,876
Advertising and sponsorship 144 165 147 171
Other revenues 139 140 141 145
Total 2,059 2,092 2,177 2,192
Seite 8ZDF German Television | Facts and Figures 2018
ZDF programming:
diversity as a core
public service value*
ZDF broadcasts a broad range of art reviews and science pro
programmes, from news, politics grammes, German TV film
and current affairs to arts and productions or entertainment
science magazines, from music shows, ZDF has been setting
and movies to entertainment standards and regularly receives
shows. Compared to other the highest quality ratings in
generalist channels in Germany, audience surveys. ZDF’s sports
ZDF has the highest proportion reporting and children’s program
of reporting on social, political ming are also strong brands. The
and economic affairs as well as numerous German and interna
on arts and culture. In various tional awards testify to ZDF’s
genres, including documentaries, commitment to quality content.
Information
daily news /
information magazines 14.6 %
main daily news bulletins 8.8 %
regional information 4.6 %
42.7 % Information politics 2.6 %
science, technology, environment 2.7 %
Advertising and sponsorship 1.3 % lifestyle support /
consumer programmes 2.9 %
culture 2.3 %
Other 23.2 % economy 2.0 %
society 1.4 %
infotainment 0.8 %
Fiction (except for children)
drama, series 18.7 %
TV movies 8.1 %
Fiction (except for children) 32.8 % feature films 5.9 %
specials 0.1 %
Other
entertainment 9.7 %
sports 5.1 %
children 5.5 %
programme information (trailers) 2.1 %
live transmissions (church services,
parliamentary debates, memorials) 0.6 %
performing arts 0.2 %
Advertising and sponsorship
advertising 1.2 %
*figures for 2017 (in % of total airtime) sponsorship credits 0.1 %
Seite 9ZDF German Television | Facts and Figures 2018
ZDF thematic
channels and funk.
In addition to its main channel Following major changes
– simply known as ZDF – the in the respective channel profiles
broadcaster ZDF operates two between 2009 and 2012, they
thematic channels. They were have become promising assets
first launched on digital satellite in our corporate strategy and in
in 1997 and have since become audience response. Most re
increasingly prominent as more cently, ARD and ZDF have set up
and more viewers have gained their non-linear service funk.
access to digital television.
ZDFneo is the more successful of the two. The channel’s schedule
includes mainly German and international TV series (both reruns
and original broadcasts) but also feature films, as well as some of
the best and most innovative ZDF documentaries, comedy and talk
shows. Like its thematic sister channel, ZDFneo has a much younger
average audience than the main ZDF channel.
ZDFinfo has the latest heute newscasts throughout the day and
presents a wide range of factual programmes in the fields of politics,
global and European affairs, current history, social issues, economics
and consumer advice. Many of its programmes offer interactive
viewer participation, stimulate the debating of political issues and
integrate information across different media.
Since October 1st, 2016, ARD and ZDF jointly have provided their
younger audiences according to their viewing habits with programmes
exclusively available on the internet via YouTube, Facebook, Snap-
chat, Instagram and similar services or on the dedicated site funk.net
and its own app. The content network, which is not confined to a linear
TV channel, is designed to inform, orientate and entertain the 14- to
29-year-olds with innovative programmes such as internationally
appreciated series and over 40 other online formats. Open to users’
comments and suggestions, funk’s offers will be continually enhanced.
Seite 10ZDF German Television | Facts and Figures 2018
What are ZDF’s technical
means of distribution and
online services?
The ZDF channels reach their can be accessed worldwide.
audiences via satellite, cable, All of these services are available
broadband internet (IPTV) and an at no extra charge.
tenna (DVB-T). About 80 per cent
of German TV households have ZDF programmes are compli
so far upgraded from analogue to mented by dedicated websites:
digital reception. Analogue distribu heute.de is the up-to-the-minute
tion is now limited to the remaining ZDF news service; ZDF.de
cable networks. All ZDF channels offers background information
are distributed in both standard on ZDF programmes and their
and high definition versions. The protagonists; tivi.de is the ZDF
HD format used is 720p at 50 Hz. website for children. There is
also a website in English for basic
ZDF offers a seven-day catch-up corporate information about ZDF
service and a growing number at zdf.com, while much greater
of archived items for on-demand detail is available in German
viewing via ZDFmediathek. This at unternehmen.zdf.de. Cus
is an integrated video streaming tomised apps facilitate online
platform, which also includes access to ZDF content from
RSS feeds and Podcast services. smartphones and other mobile
Since February 2013, all three ZDF devices. ZDF is present on the
television channels can also be operating mobile broadcasting
watched as 24-hour live streams platforms in Germany and also
on the internet throughout plans to be present on all
Germany – a slightly limited offer future distribution platforms.
Seite 11ZDF German Television | Facts and Figures 2018
ZDF partner channels:
cooperation with other
public broadcasters
KI.KA is the joint children’s channel Its programmes are broadcast in
of ZDF and ARD, offering quality several languages and watched
programmes for the youngest all over Europe. 3sat is a European
viewers that are free of violence or satellite television project that
advertising. Another ZDF-ARD brings together the German-
project is PHOENIX, the public language public broadcasters
affairs and documentary channel. of Germany, Switzerland and
It specialises in in-depth analy Austria. With the channel’s
sis and live coverage of political operational centre based at ZDF
debates and public events. ZDF in Mainz, 3sat has a strong
and ARD also share respon focus on arts and cultural pro
sibilities for the three national gramming. Several regular ZDF
public radio stations run by programmes are rebroadcast
Deutschlandradio: Deutschland each week on DW-TV, the
funk, Deutschlandradio Kultur, worldwide channel of Germany’s
and internet-only DRadio Wissen. public international broadcaster,
The European cultural channel Deutsche Welle.
ARTE is a German-French coop
eration with international partners.
Seite 12ZDF German Television | Facts and Figures 2018
ZDF international
relations: strong links
around the world
On the global level, ZDF coop in the field of media policy at the
erates with partners on every European level are looked after
continent. The coverage of inter by a permanent representation
national events by ZDF report in Brussels. All of these activi
ers and foreign correspondents ties are coordinated by the ZDF
benefits from agreements with International Affairs department,
other major TV corporations. which also serves as the first
Furthermore, membership of the contact point for requests and
European Broadcasting Un approaches to ZDF from outside
ion (EBU) is important to ZDF Germany.
for co-productions, news and
programme exchange, broad Worldwide programme distribution
cast rights acquisitions, new and acquisitions, international
technologies and media political co-productions, online rights
initiatives. ZDF also maintains marketing, merchandising of ZDF
close ties with other regional programme brands, sales of
broadcasting unions and interna ZDF archive footage and other
tional organisations and is active commercial activities are all
in media support programmes to managed by ZDF Enterprises
assist public broadcasters in de GmbH, which is a wholly-owned
veloping countries. ZDF interests subsidiary.
Seite 13ZDF German Television | Facts and Figures 2018
Contacts
Postal Address ZDF Representation at the
ZDF German Television European Institutions
55100 Mainz Avenue des Arts 56
Germany 1000 Brussels, Belgium
tel.: +32 2 2869132
ZDF German Television fax: +32 2 2869136
International Relations email: europabuero@zdf.de
tel.: +49 6131 70-12060
fax: +49 6131 70-16822
email: aa@zdf.de
ZDF Enterprises GmbH
www.zdf.de (German) www.zdf-enterprises.de
www.zdf.com (English) email: enterprises@zdf.de
Seite 14Zweites Deutsches Fernsehen
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