EXPERTS - looking forward - Haag-Streit Diagnostics

Page created by Stacy Miller
 
CONTINUE READING
EXPERTS - looking forward - Haag-Streit Diagnostics
looking forward
News and information for opticians and hearing aid dispensers.

                                                     New Database

                     Click2Date

                                                   Networking

                                         IT-Fullservice

             QR-Codes

Your IT-Management
E     X          PERTS.
EXPERTS - looking forward - Haag-Streit Diagnostics
Looking forward –
    Looking good
    There are lots of good reasons why hearing aid dis-      IT is a matter of confidence.
    pensers and opticians should choose winIPRO: the         IPRO managing director Martin Himmelsbach: My em-
    modern design, the flexible, modular construction, the   ployees and I have a lot of experience in implementing
    wealth of experience, the 3,000+ users and our out-      winIPRO in many different businesses. Invite us to your
    standing customer service. If you ask our users why      business. We’ll show you how simple and successful
    they bought winIPRO, many of them will cite our ex-      the transition can be, from the transfer of data from
    perienced support as the main reason. No wonder!         your existing system to the training of your employees.”

                                                             It pays to act quickly!
                                                             If you buy winIPRO before
                                                             31 July 2018 then you’ll get a
                                                             winIPRO software module of
                                                             your choice absolutely free.

                                                             Brian Ponsford
                                                             IPRO-Consultant
                                                             b.ponsford@iprouk.com
                                                             Phone +44 (0) 7584 632149

2   IPRO looking forward | Edition 01 2018                                                                              IPRO looking forward | Edition 01 2018   3
EXPERTS - looking forward - Haag-Streit Diagnostics
Martin Himmelsbach
IPRO-Managing Director

                                                 DIGITALISATION IS
                                                 PROVIDING PEOPLE WITH
                                                 GREAT OPPORTUNITIES.

                                                                                            tinue to be reliable companions and           New modules. For your comfort.
                                                                                            partners when it comes to changing            The new winIPRO modules for online
                                                                                            the world. Because digitalisation is not      appointments and merchandise orders
                                                 IPRO EXPERT
                                                                                  ®
                                                                                            a two-minute job, but a process – it is       are new features to bring you up to
                                                                                            not about pursuing every idea imme-           date and increase your flexibility.
                                                 Martin Himmelsbach sees digitalisation
                                                 as a process in which partnership and      diately. We will do that when the time
                                                 trust play an essential role.              comes for ideas and technologies.             Strong partners. For your digi-
                                                                                            Or it is clear that it will simplify things   talisation. A very important topic of
                                                                                            from a business, organisational or time       digitalisation is frames logistics with
                                                 One of our greatest strengths is the       perspective. In order to guarantee this,      its electronic frames catalogues and
                                                 ability to recognise trends and create     we consider our main base to be you           delivery notes. Together with Silhouette
                                                 uses and approaches from them to           – our customers. And we are working           we have made considerable pro-
                                                 bring tangible benefits to our users.      with you to shape our digital future and      gress. The goal: to achieve the same
                                                 Our approach is not to be the first, but   utilise new technical possibilities to the    consistent high level with many frames
                                                 to develop the best tools and prod-        advantage of our business. The most           manufacturers. The method: regular
                                                 ucts, make them marketable and thus        important milestones for you in the           meetings and consultations to make
                                                 facilitate the success of our users. Our   coming months:                                the necessary standard formats that
                                                 approach to developments, digital                                                        will save a lot of time later and help
                                                 future and innovation is open and          The new database. All IPRO-users              optimise processes.
                                                 optimistic. At the same time we con-       will receive a new database free of
                                                                                            charge and without any installation
                                                                                            costs. Your data will then be stored in
                                                                                            a better, faster and secure environment
                                                                                            and will create important interfaces
                                                                                            to state-of-the-art digital catalogue
                                                                                            formats. Furthermore, the groundwork
                                                                                            will be done to connect and to support
                                                                                            upcoming processes perfectly, thereby
                                                                                            making you and your data safe for
                                                                                            the digital applications of the future.
                                                                                            Looking forward!

   4    IPRO looking forward | Edition 01 2018                                                                                                    IPRO looking forward | Edition 01 2018   5
EXPERTS - looking forward - Haag-Streit Diagnostics
Sabine Frederking, Optik Fassl

                                                                                              A modern service for your patients – digitalisation             automatically and your patient receives an immediate
                                                                                              must look like this. Your patients are already accustomed       appointment confirmation. Appointments can of course be
                                                                                              to booking flights, train tickets, cinema tickets and much      booked on a PC or on any mobile device. This is a conven-
                                                                                              more online. With the winIPRO online appointment system,        ient method for your patients and a smooth process for you.
                                                                                              you can offer a convenient and simple service to your
                                                                                              patients. Before and during development, we listened very       Flexible for your needs. The online appointment system is
                                                                                              carefully to what audiologists and opticians expect from an     an important service for your patients. A number of expert
                                                                                              online appointment system. These requirements were              advisers and assistants emphasise that the user interface
                                                                                              incorporated in the iConnect appointment system. We are         must be appropriate to the overall appearance of the company.
                                                                                              convinced that your patients will value this service.           For this reason, we have implemented various configuration
                                                                                                                                                              options. In addition to the colour scheme and your company
                                                                                              Easy for your patients – smart for you. Your patients           logo, you can also configure for example, whether your
                                                                                              book appointments at any time on your company website.          patients can select a preferred colleague or not.
                                                                                              Using the self-explanatory user surface, your patient selects
                                                                                              the required appointment type, preferred colleague, and         The benefit for you: Even though the programme is our
                                                                                              date and time of the chosen appointment. Of course, direct      creation, it feels as if it is yours.
                                                                                              integration with the winIPRO appointments calendar ensures
                                                                                              that only available appointments can be selected. Both the      For your current and future patients, it is a professional tool
                                                                                              working hours of available staff and the business hours of      for your business.
                                                                                              your company are considered. The incoming appointment
                                                                                              requests are entered into the winIPRO appointment calendar

    Online appointment-booking.                                                                   IPRO-News
                                                                                                 Newly designed supplier
                                                                                                 correspondence via winIPRO

    Simple. At any time. Integrated.                                                             Many winIPRO users appreciate the facility to send
                                                                                                 e-mails to suppliers on behalf of the patient. In this
                                                                                                 way, for example, spare parts can be ordered quickly
                                                                                                 and easily. We have optimised the user interface on
                                                                                                 the current version of winIPRO. E-mail templates can
                                                                                                                                                                                              IPRO EXPERT
                                                                                                                                                                                                                           ®

                              Visitors to Optrafair 2018 will be able to experience another      now be edited even more easily.
                              new highlight “hands-on”. With the winIPRO online appoint-         _ Included in the latest winIPRO version 8.2.
                                                                                                                                                                                              Stefan Mancuso, Dipl. Ing.
                              ment system “Click2Date”, your patients can make appoint-          _	SMS and e-mail included in scope of service                                               Ophthalmic Optics FH Aalen, has
                                                                                                                                                                                              been driving development projects
                              ments on your homepage, simple and at any time of day or              for all winIPRO module users.
                                                                                                                                                                                              at IPRO for 12 years. He combines
                              night. Of course, the appointment system is fully integrated                                                                                                    contributions from users, partners,
                              into your winIPRO appointments calendar.                                                                                                                        project managers and programmers.

6   IPRO looking forward | Edition 01 2018                                                                                                                                                       IPRO looking forward | Edition 01 2018   7
EXPERTS - looking forward - Haag-Streit Diagnostics
This is 2018. IPRO                       QR-Codes
    experts are entering                     with winIPRO:
    new, unexplored                          Square-shaped
    galaxies to create
                                             quality
    new digital worlds.
                                             Who could imagine life without them                                                 New checkout requirements in Austria
                                             – the pixel fields which now permeate                                               are the reason why winIPRO can
                                             advertisements, flight and train tickets.                                           now issue appropriate codes in many
                                             They actually have two purposes that                                                places. There, a QR code on each
                                             make them so appealing.                                                             receipt is required for certification of
                                                                                                                                 the computer checkout and IPRO has
                                             On the one hand, a QR code makes it                                                 taken this opportunity to programme
                                             very simple to open an app or a web                                                 the requirement and to fully integrate
                                             page. Usually all that is necessary is                                              the new technology.
                                             to scan the QR code with your smart
                                                                                         IPRO EXPERT
                                                                                                                   ®

                                             phone. On the other hand, there is
                                                                                         The first task of Junior Software
                                             the option to store information in the
                                                                                         developer Oliver Gorylla (who has
                                             QR Code which can then be used by           been with IPRO for a year) was to
                                             different programmes – for example,         create QR codes from winIPRO. Quite
                                             the banks have agreed on a QR Code          tricky, but he did a really nice job.

                                             to make a direct transfer –
                                             including IBAN, BIC, amount, and
                                             reference. The appropriate code is
                                             simply printed on the patient’s invoice
                                             – a practical service that saves time
                                             and helps to prevent errors. A small
                                             additional module enables IPRO-users
                                             to use QR codes on all forms, such as
                                             the transfer code on the invoice or the
                                             reference to your own website on an
                                             advertising letter.

8   IPRO looking forward | Edition 01 2018                                                                                               IPRO looking forward | Edition 01 2018   9
EXPERTS - looking forward - Haag-Streit Diagnostics
1                             5

                                                                                                                                                                                       4

                                                                                                                                                                     2
                                                                                                                                                                                       6           7

                                                  IPRO-specialists
                                                                                                                                                                     3
                                                 convert your data.
                                                                                                                                                                                   8       9

  TAILOR-MADE SOFTWARE
    winIPRO PRACTICE MANAGEMENT SYSTEM
    More than 3,000 businesses currently rely on IPRO. winIPRO Practice Management Software com-
    prises 35 years of experience, and has been developed and optimised in close co-operation with
                                                                                                                                                             at a glance
    our users, professional bodies and the industry. We look forward to demonstrating the benefits and
    possibilities to you.                                                                                                       1 Full patient data

    Fully integrated.                                               Interfaces.
                                                                                                                                2 Email and SMS facility
                                                                                                                                3	 Full patient promotion function, with filter
                                                                                                                                                                                                  2Go
    From the first patient consultation to aftersales service       winIPRO contains a lot of interfaces for all requirements       options and mail merge facility
    and repairs, every step is clearly laid out. Full integration   in a practice. From workshop machinery to refraction        4 Instant overview of all patient contacts
    of manufacturers’ lens-consultation programmes. Plus            instruments. The benefit for you: All data only needs to    5	 Complete diary function and appointment
    all our experience regarding patient loyalty programmes,        be entered once.                                                history view
    work-flow optimisation and management                                                                                       6/7 Full list of all spectacles/CL dispensed               Enables you to use your IPRO system
                                                                                                                                8	Recall and reminder facility to make sure              from anywhere! All you need is an
                                                           A new dimension.                                                         your patients are always coming back                   Apple iPad or a portable computer and
    IPRO is independent.                                   You will be impressed by the integrated patient con-                 9	 Documents Manager, for scanning in                     winIPRO2Go.
    IPRO enables you to work with all manufacturers. You tacts, the direct EPoS integration, the easy-to-use                        or importing documents
    remain flexible and independent. Electronic catalogues stock control and the branch networking.
    with supplier-specific data are available via the IP-
    RO-Download Service.

10 IPRO looking forward | Edition 01 2018                                                                                                                                                              IPRO looking forward | Edition 01 2018 11
EXPERTS - looking forward - Haag-Streit Diagnostics
New database                                                          Tried and tested methods are being superseded by innovations. IPRO users can
                                                                          embrace this development, utilise the opportunities and avoid the risks.
                                                                          Because patient and order information play a crucial role in this development,

    – a milestone
                                                                          IPRO is investing in a new database to enable quick and easy access to a much
                                                                          larger amount of data.

                                                                          While on the one hand the major forms of distribution are expanding their
                                                                          market shares, on the other hand, the supplier market is reorganising itself via
                                                                          mergers and acquisitions. And this is only the beginning. Sooner or later, new

    in IPRO history
                                                                          stakeholders will also enter the ophthalmic optics market. But all evidence
                                                                          suggests that it is not the big who will conquer the small, but the fast who will
                                                                          conquer the slow. This is the opportunity for small and medium-sized opticians
                                                                          and audiologists who receive professional support from IPRO.

                                                                          IPRO is one of the leading providers of IT for opticians and audiologists in
                                                                          Europe – an innovative and medium-sized company. A daughter company of
                                                                          Bern-based Haag-Streit AG, renowned for its stability and quality. Many
                                                                          users have been working with IPRO for almost 40 years and in doing so, have
                                                                          experienced many groundbreaking innovations – from the first electronic lens
                                                                          order via the first Windows programme up to 3D refraction with PASKAL 3D.

    Ophthalmic optics is entering the digital world.
    A process that brings with it many opportunities,
    but also raises concerns. Sales and processes are
    entering new territories and utilising the internet to
    some extent. Data is the new oil.

12 IPRO looking forward | Edition 01 2018
                                                                   40
                                                             For nearly                                                                years

                                                                                                                                                   IPRO looking forward | Edition 01 2018 13
EXPERTS - looking forward - Haag-Streit Diagnostics
We have introduced a new database at opti 2018 in Munich. It is the technical
                             foundation upon which we have based IPRO’s strategy for a successful future.
                             Over the coming months, all IPRO users will receive this new database, which
                             will initially be used alongside the existing database. It will be free of charge and
                             without any installation costs. The new database will then take over all data and
                             tasks in stages.

                             These changes over the next few years will include a host of new features and
                             services, made possible only because your data will be stored in a better, faster
                             and safer environment. With the new database, winIPRO will support state-of-
                             the-art digital catalogue formats such as LC7, B2B Frame and Spectaris CL. A
                             new incremental system for data backup will provide ready-made administration
                             for generations management. New options will be created in the order monitoring
                             system which will make compilation of lists significantly faster – even if bugs in the
                             system have slowed it down. In short: We are making the already good winIPRO
                             even better and in doing so we are preparing IPRO and IPRO users to meet the             “With the first installation of the new
                             demands of digitalisation.
                                                                                                                      database onto a customer’s machine on
                             IPRO users with maintenance contracts will receive the new database free of
                             charge and from version 8.2 with maintenance automatically. In the initial stages        19/12/2017, we began a new chapter in
                             we have taken great effort to ensure that everything runs smoothly and you don’t
                             notice much. Once the groundwork has been done, the data transfer into the new           IPRO’s almost 40-year history. Together
                             database will begin with winIPRO version 8.3. The data will then be transferred
                             piece by piece – a process that will take several months and will bring with it          with our customers we are taking the
                             numerous new functions and better services.
                                                                                                                      next successful steps towards digitalisa-
                                                                                                                      tion”, emphasises Martin Himmelsbach,
                                                                                                                      IPRO’s Managing Director.

                                                                                IPRO EXPERT
                                                                                                           ®

                                                                                Dr. Heinrich Gentner, IPRO Inter-
                                                                                national: “The new database is the
                                                                                future for your company – like the
                                                                                new hybrid engine is the future for
                                                                                Porsche.”

14 IPRO looking forward | Edition 01 2018                                                                                                            IPRO looking forward | Edition 01 2018 15
EXPERTS - looking forward - Haag-Streit Diagnostics
Alexander Schröder

    CRUCIAL FOR GOOD
    PROCESSES, DEVELOP-
    MENTS AND SUCCESSES
    ARE THE RIGHT
    CONNECTIONS – BETWEEN
    THE SOFTWARE AND
    THE PEOPLE.

    IPRO EXPERT                                We are connected. From tradition           to climb aboard the ship of develop-
                                ®

                                               and conviction. The mission                ment at PASKAL – as a tech-savvy,
    Alexander Schröder sees networking
    within the industry, among users and
                                               of the IPRO founders to develop            innovative visionary partner. An advan-
    developers and especially within systems   software for good friends, coupled with    tageous connection and now ready to
    as the heart of IPRO.                      the real conviction of IPRO Managing       launch PASKAL 3D 3.0!
                                               Directors Martin Himmelsbach and
                                               Thomas Barth form the perfect basis        We think in terms of connections:
                                               – to turn really good software into one    IPRO has made it its task to integrate
                                               of the most advanced solutions for the     various software and hardware worlds,
                                               future in terms of software and digital-   giving you maximum benefit with
                                               isation. So that this networking always    minimal effort. This is the background
                                               brings the right end to a successful       for the many existing and often unique
                                               beginning, our customers are always        winIPRO interfaces. We are introduc-
                                               our priority. In the development of new    ing the new winIPRO interface for
                                               applications and modules as well as in     Easyscan from iOptics. Good news:
                                               our involvement in committees, expert      Lab-equipment from Weco and Briot
                                               panels, conferences and trade fairs.       can now be connected via LAN.
                                               This philosophy is also an important
                                               reason that Fritz Paßmann and Dieter
                                               Kalder selected Martin Himmelsbach

16 IPRO looking forward | Edition 01 2018                                                                                           IPRO looking forward | Edition 01 2018 17
EXPERTS - looking forward - Haag-Streit Diagnostics
IPRO EXPERT
                                                                                                                                                                                                                                                                       ®

                                                                                                                                                                                                                                           Fritz Paßmann, PASKAL 3D
                                                                                                                                                                                                                                           inventor and refraction expert, is
                                                                                                                                                                                                                                           thrilled that opticians from Dortmund
                                                                                                                                                                                                                                           to China enjoy refracting.

    Sometimes less is more.                                                                                                               not exclusively about vision, but where one can recognise for
                                                                                                                                          example whether a lens slips on the eye, whether the field of
                                                                                                                                                                                                               you not only satisfy your patients but also make them feel
                                                                                                                                                                                                               that they have received excellent, stress-free advice and
                                                                                                                                          vision is large enough and whether sufficient reading ability is     service, you will certainly sell more contact lenses”, says Fritz
                                                                                                                                          provided.”                                                           Paßmann.
    As the youngest member of the PASKAL 3D family, IPRO              with which the patient is actually satisfied. “If we have a
    introduced the new PASKAL contact lens module in January          combined system in which it does not come down to a                 Ultimately, five new tests were developed. Including a test          In this way, PASKAL is becoming the all-round instrument
    2018. Since its introduction, the innovative 3D refraction has    quarter of a dioptre and the optician has to continually swap       that initially includes a restriction of vision. Using a range of    with an increasing number of application options. Fritz
    been continually developed and supplemented by additional         lenses and perhaps even wants to adjust the cylinder, it may        2D optotypes in front of a 3D background, refraction is set to       Paßmann also has his eye on the reciprocal effect: “A con-
    functions. During monocular refraction under binocular con-       happen that afterwards, the patient’s distance vision is a little   a value of 0.8. Anyone requiring further optimisation will re-       tact lens optician who is interested in this module and who
    ditions, the patient sees separate images for the right and       clearer, but they have become stressed and confused.” Ulti-         ceive it in the second or third stage. “It is highly probable that   comes to PASKAL, will, of course, also be inspired by the
    left eye during the entire examination, whereby separation        mately, the subjective visual impression is the deciding factor     the patient will consider his vision to be optimised at 0.8,         standard applications, because eventually an optician will
    takes place in the phoropter or in the trial frame with special   – provided that the necessary requirements such as a visual         thereby saving several appointments”, says Fritz Paßmann.            always find an appropriate PASKAL programme, regardless
    filters. The optotypes are presented on a 3D monitor which        acuity of at least 0.7 for car drivers, have been fulfilled. He     “1.0 does not often give the desired result, as expectations         of his speciality.”
    separates the images by circular polarisation. “We have           tells of the instance when a patient increased the strength         are often unrealistic, or the slightly improved visual acuity
    deliberately opted to give the patient a fitting experience       of his lenses by 0.5 dioptre on the advice of his optician.         comes at the expense of contrast, thereby creating frustra-
    rather than to stress them with adjustment technology”, says      His distance vision was marginally better, but now he could         tion.” For a further test, letters are arranged radially. If the
    Fritz Paßmann, co-inventor and one of the two namesakes           no longer read a map without reading glasses. Only when             patient looks through the centre, consistent positioning of
    of PASKAL 3D. “We have now transferred it to contact lens         he went back to the previous strength was he really hap-            the lens can be determined or confirmed.
    fitting”, says the head of ophthalmic optics and expert in        py – after several pointless visits to the optician. “There are
    the didactic processing of complex optometric issues at the       always discrepancies, so we have got together with experi-          Programming of all of the tests for the new contact lens
    education centre of the Dortmund Chamber of Commerce.             enced contact lens fitters and lens manufacturers to create         module will be completed and tested in early 2018 and will
    Fritz Paßmann knows from his own professional experience          a new service,” says Fritz Paßmann. “We have also asked             be presented at Optrafair. Since this is definitely an instru-
    that many fitters tend to want to ‘optimise’ well-fitted lenses   ourselves how an eye test must be performed, where it is            ment for increasing sales, the interest is likely to be large. “If

18 IPRO looking forward | Edition 01 2018                                                                                                                                                                                                     IPRO looking forward | Edition 01 2018 19
Refraction
    experience
    for children                            Project Manager at IPRO for PASKAL 3D Stefanie Wöhrle
                                            has a great deal of experience in children’s optometry.
                                            Therefore she has also tackled a topic that will bring PASKAL
                                                                                                                take advantage of this new test. A cute animal is perfect for
                                                                                                                this. So our funny squirrel is more appropriate than an
                                                                                                                abstract point, and even more suitable than a video se-

    from the age
                                            3D to the forefront: the special use of the refraction experi-      quence.
                                            ence to determine visual acuity in children from the age of
                                            six. “I come from functional optometry, where testing children      Stefanie Wöhrle insisted that the classic tests were “broken
                                            has long been considered a special area – children’s                down a little” in order to further simplify communication with
                                            optometry,” says Stefanie Wöhrle. “There is no doubt that           the children. For example, the Grolman angle cross test in
                                            children have special individual needs, and the topic has           the PASKAL 3D children’s module initially shows only the
                                            always been close to my heart.” ‘Less is more’ applies to           vertical lines and then the horizontal. “During the Grolman
                                            optotypes too. “And the motives should be tailored more to          cross test, we ask, when the lines are on top of each other.

    of
                                            children than previously seen in practice.”                         We check the horizontal lines separately in the next step and
                                                                                                                ask when they are at the same level.” If you do not show the
                                            For PASKAL 3D there are of course the special children’s            whole of the cross, communication with the children is much
                                            optotypes from Hazel Kay. But their application is not              easier.
                                            sufficiently consistent for Stefanie Wöhrle. “If you are
                                            performing retinoscopy in children’s optometry, you need a          For the children’s module, the well-known, brightly coloured
                                            fixation object somewhere that may also be moveable. We             PASKAL 3D backgrounds with mountains or beaches were
                                            have therefore developed a test based on a sequence of              replaced with more appropriate images for children. The
                                            images. The child’s attention is maintained by the move-            motif for determining the dominant eye in which one sees a
                                            ment.”                                                              dog and the other a cat, was retained. “Of course, children
                                                                                                                like that, as well as our entry into eye testing: the 2D and the
                                            In fact, during procedures for the determination of objective       3D image.” And Stefanie Wöhrle has made yet another
                                            refraction in children, there is often the problem of the results   change: “In contrast to the adult system, optotypes are no
                                            being distorted by unwanted accommodation as soon as the            longer shown in several rows, but in individual rows”, says
                                            concentration changes. Retinoscopy can then take a long             the project manager. The tests for children must be easy and
                                            time, without guaranteeing satisfactory results. However,           quick to assess. “We have incorporated this into our new
                                            because a child’s eye, like an autofocus camera, focuses            children’s block designed specifically for this purpose.”
                                            unconsciously on objects of interest, we have been able to

20 IPRO looking forward | Edition 01 2018                                                                                                      IPRO looking forward | Edition 01 2018 21
Dr. Martin Smith,
                                                                                                                                                                        Martin Smith Opticians,
                                                                                                                                                                        Lincoln (Lincolnshire)
                                                                                                                                                                        Brian Ponsford,
                                                                                                                                                                        IPRO Consultant
                                                                                                                                                                        Fritz Paßmann
                                                                                                                                                                        PASKAL 3D-Inventor

                                                                                                                                                                                                                         IPRO EXPERTE
                                                                                                                                                                                                                                                      ®

                                                                                                                                                                                                                         Jenny Wang, our woman in China.
                                                                                                                                                                                                                         She ‘rocks’ the Chinese PASKAL
                                                                                                                                                                                                                         market for us and ensures that the
                                                                                                                                                                                                                         3D monitors specially made for IPRO
                                                                                                                                                                                                                         make the long journey across the
                                                                                                                                                                                                                         oceans from Xi‘an to Leonberg.

    PASKAL 3D becomes a Global Player
    There was considerable British interest in PASKAL            and PR Manager Sue Edwards, BSc FBDO Martin Smith                loved it. “Interest in China is huge, even though the situa-     approved to train opticians.” In the near future, Jenny
    3D at the Parisian Silmo 2017. “I was delighted when         Opticians were extremely enthusiastic and recognised the         tion is difficult,” says Jenny Wang, who studied in Germany      Wang wants to continue to focus on the big cities in the
    the Northern Irish winIPRO user Rosemary McWatter            potential of the new eye tests. In the capital of Lincolnshire   and has worked as a tour guide. “There is still no uniform       south and in the north, and above all to do some adver-
    visited our stand, saw PASKAL 3D and said, I need that       on 5 October, Dr. Smith and Fritz Paßmann celebrated the         training so many are poorly trained.” Therefore, it is not       tising for PASKAL in specialist media. She is convinced of
    right now,” says Dr. Heiner Gentner. “Her business con-      new era of refraction in the United Kingdom with a glass         easy for her fellow countrymen to operate PASKAL. “Terms         further success.
    sultant had advised her to advertise with something really   of champagne with representatives from the big English           such as ‘monocular refraction under binocular conditions’
    new and voilà, here it was.” Fritz Paßmann had already       magazines and the local press. Let us hope that this is          are understood by only a few people.”                            Lots of new friends in Europe too ... “It is incredibly
    introduced PASKAL 3D during an education session at          the beginning of one of the many new PASKAL success                                                                               interesting, how understanding of ophthalmic optics
    the Optrafair 2017 in Birmingham. And the German-born        stories ...                                                      In the meantime, Jenny Wang has not only learned a lot           differs across Europe,” explains IPRO Managing Director
    Professor of Optometry Paul Artes was among the visitors                                                                      about ophthalmic optics by translating numerous articles         Martin Himmelsbach. “For example, while companies in
    to the IPRO stand. He came, saw PASKAL 3D, and was           However, in China, the starting position is a little dif-        and books into Chinese, but has also set up an acade-            the Netherlands and Spain are very similar to those in
    impressed.                                                   ferent... Interest in PASKAL 3D is also growing rapidly in       my in her home city of Xi’an in order to teach customers         Germany and we can always win new PASKAL 3D users,
                                                                 the PRC. This development has something to do with the           and other interested parties how to use PASKAL 3D from           the significance of refraction is not very high in France and
    The enterprising academic made a spontaneous decision        fact that via FOCUS publisher Jörg Spangemacher, IPRO            scratch. She has set up distribution single-handedly built       Italy.” The importance of the local distributor’s enthusiasm
    to incorporate the system into his academic work immedi-     established contact at an early stage with Chinese partner       and already sold around 100 systems. “The Chinese are            for the success of PASKAL 3D can be demonstrated in
    ately. And Paul Artes was soon joined by other interested    Jenny Wang, who was immediately impressed. This was              very receptive to innovation, but this does not mean that        the comparatively small Czech Republic, where already
    UK scientists. The British IPRO consultant Brian Ponsford    followed by offers, difficult translations and training trips    they can really apply or operate them correctly,” she ex-        more opticians work with PASKAL 3D than in the whole
    contacted Dr. Martin Smith, whose impressive title is        to China for Dieter Kalder and Fritz Paßmann. A group of         plains. It is therefore important to improve training quickly.   of France. “We will continue on our journey to make 3D
    BSc doPTOM DipTp(IP) Prof Cert Glauc MCOptom                 Chinese optometrists also came to Leonberg in Germany            “Up to now there were only six institutions throughout the       refraction the global standard that cannot be beaten,” says
    Optometrist Independent Prescriber. He and his Office        to be introduced to PASKAL. The six opticians in the group       country, but in 2017 alone, ten new universities have been       Martin Himmelsbach.

22 IPRO looking forward | Edition 01 2018                                                                                                                                                                                        IPRO looking forward | Edition 01 2018 23
Tanja Gilke
IPRO-Consultant

                                                WE ARE AT HER SIDE,
                                                TO ENSURE THAT INFOR-
                                                MATION AND KNOWLEDGE
                                                LEAD TO THE DESIRED
                                                SUCCESS. TODAY,
                                                TOMORROW, THE DAY
                                                AFTER TOMORROW...
                                                IPRO EXPERT
                                                                                   ®                                                  ities at any time. For more efficiency,
                                                                                            interfaces to partners and manufactur-
                                                                                            ers, as well as the implementation of     economy, and of course for the digital
                                                Tanja Gilke sees data security, invest-     their interests in solutions and mod-     illustration of recurring processes.
                                                ment security and consistent further        ules.                                     IPRO works with internal and external
                                                development of software modules and
                                                                                                                                      experts to ensure that when it comes
                                                applications as an essential prerequisite
                                                for successful business development.        Today, IPRO is one of the leading         to data protection and data security,
                                                                                            software providers for opticians and      you are protected on the software
                                                                                            audiologists in Europe – and as an in-    side. For example, with regard to the
                                                                                            novative medium-sized company, is a       new data protection regulation.
                                                We are continually developing. And          subsidiary of the renowned HAAG-ST-
                                                so is our security. In the future, the      REIT AG with headquarters in Switzer-
                                                big will not overtake over the small.       land. Many of our users have worked
                                                Instead, the fast will overtake the slow    with us for nearly 40 years and have
                                                and this will provide great opportu-        experienced many groundbreaking
                                                nities for opticians and audiologists.      innovations – from the first electronic
                                                You can help shape the future of            lens order via the first Windows pro-
                                                optics and audiology. IPRO develops         gramme right up to the 3D refraction
                                                solutions that optimise your process-       with PASKAL 3D. The IPRO team
                                                es, making you safer, faster and more       works hard every day to keep it that
                                                efficient. And thus turning investment      way, and make it even better. The key
                                                in winIPRO into a secure digital future     issue: Security for data and for users.
                                                solution. With regard to data protec-
                                                tion and data security. With regard to      Our current milestones for you:
                                                further development. And especially in      Modern analysis and statistics mod-
                                                networking within the industry, the vital   ules with which you can check, opti-
                                                                                            mise and improve your business activ-

    24 IPRO looking forward | Edition 01 2018                                                                                                 IPRO looking forward | Edition 01 2018 25
The trust of our
   customers
    If a new regulation receives the name ‘Data Protection
    Regulation’, it is immediately clear that it is not just a pro-
    gramme to make business life simpler. Furthermore, in May
    2018 a whole host of new rules and regulations come into
    force, the purpose of which is to improve the security of
    personal data. Ophthalmic optics and audiology are among
    the industries requiring the highest degree of trust. This
    trust must be justified by a well organised data protection.

    The starting point of the regulation is the reverse of the
    focus on rights and obligations. Where previously the
    patient had to prove that the company had violated data
    protection , it is now the company who must disclose for
    what reason which data have been stored. However, in the
    case of ophthalmic optics and audiology, this has been put
    into perspective by the Medical Products Law. It is easy to
    explain why it is necessary to be fully familiar with the sight
    and hearing history of a patient in order to be able to best
    advise them. Universities and associations are encouraged
    to support businesses on this issue.

    IPRO users can be assured that the software version
    they are using will meet the known requirements until the
    beginning of April 2018. The listing on the following pages
    is not yet complete – but gives you a first insight into the
    requirements of the legal situation and the associated IPRO
    projects.

                         IPRO-News
                         Sending printouts as
                         PDF attachments via e-mail

                         The latest winIPRO version 8.2 allows you to attach and
                         send any forms as PDF attachments via e-mail instead
                         of sending them to a printer. A simple and contemporary
                         function.
                         _ Included in the latest winIPRO Version 8.2.
                         _	Included in the service scope for all users of the
                            winIPRO document management module.

26 IPRO looking forward | Edition 01 2018                                          IPRO looking forward | Edition 01 2018 27
Store only what is necessary
                                                                                                                                                                     Data portability
                    Companies must prove that they store only what is
                    necessary. We are responding with two support state-                                                                                             Every patient has the right to receive their data in digital
                    ments: Together with the associations we are defining                                                                                            form. Because of this, all IPRO users receive an appro-
                    wide range of necessary information – be it for optome-                                                                                          priate individual export. A special format, such as in the
                    tric, audiological or technical tax reasons. The second is                                                                                       General Medicine, is not provided for ophthalmic optics.
                    an action, to delete data that is more than 10 years old.                                                                                        As far as audiology is concerned, you can exchange
                                                                                                                                                                     NOAH data.

                                       Clear responsibilities
                                                                                                                                                                                                                 Development freeze
                                       Through appropriate logins and the input of employee
                                       data into orders, bookings and especially at the cash                                                                                                                     The subsequent manipulation of relevant data must be
                                       register, it is always clear who has created a job. At the                                                                                                                constrained. This has already been implemented for the
                                       same time, we recommend the internal documenta-
                                                                                                           IPRO EXPERT
                                                                                                                                      ®
                                                                                                                                                                                                                 central areas of winIPRO by the use of passwords and
                                       tion of responsibilities. Every business must document                                                                                                                    journal extensions.
                                       how its data protection is structured. We are hoping to             Graduate electrical engineer Roland
                                       receive templates from the associations. If these do not            Volkmann has been providing solu-
                                       come in a timely manner, we will create some ourselves.             tions for complex, technical tasks at
                                                                                                           IPRO for almost 30 years. He takes
                                                                                                           care of everything concerning data,
                                                                                                           data protection and data backup.
                                                                                                                                                                                                                              IPRO users will receive the necessary programme
                                                                                                                                                                                                                              versions and support in the first quarter of 2018.
        Protect data and programmes                                                                                                                Interfaces                                                                 Please refer any questions concerning this to your
                                                                                                                                                                                                                              IPRO consultant or send an e-mail any time to the
        with passwords                                                                                                                                                                                                        IPRO hotline: hotline@iprouk.com
                                                                                                                                                   In the coming months, we will check all interfaces for
        The PC logins ‘User User’ and ‘Admin Admin’ are                                                                                            compliance with the regulations. This applies to adver-
        history. The lax data backups of the past are also no                                                                                      tising agencies, frames and lens suppliers and many
        longer possible with winIPRO.                                                                                                              other partners of audiologists and opticians – and of
                                                                                                                                                   course IPRO.

                                                                                                                                                   Data may only be disclosed if the patient agrees in
                                                                                                                                                   writing. This will bring limitations, but will also provide
                                                                                                                                                   clarity.

                                                                                                                                                                                                 Opt-In
                                                                                 The right to be forgotten                                                                                      Unfortunately, far too few users use the active opt in.
                                                                                                                                                                                                We strongly recommend that the longstanding regu-
                                                                                 Every patient has the right to have their data deleted.                                                        lations stating only those who have provided consent
                                                                                 Technically no problem – but it apparently contravenes                                                         may be contacted be implemented as soon as possible.
                                                                                 other regulations regarding keeping medical data. We                                                           winIPRO has the necessary functions – as well as the
                                                                                 have made enquiries with the associations and min-                                                             electronic signature.
                                                                                 istries. Instructions for the correct procedure will be
                                                                                 distributed shortly. Until then, please place all patients
                                                                                 who request this in the file marked “No promotion”.

28 IPRO looking forward | Edition 01 2018                                                                                                                                                                                                             IPRO looking forward | Ausgabe 01 2018 29
Dr. Heinrich Gentner
IPRO-Consultant

                                                WE LISTEN, UNDERSTAND,
                                                ACCOMPANY AND
                                                SUPPORT – FOR YOUR
                                                SUCCESS. THIS IS OUR
                                                CORE COMPETENCE.

                                                IPRO EXPERT
                                                                                   ®
                                                                                           modules and applications. Service is
                                                                                           and will continue to be one of the core
                                                Dr. Heinrich Gentner sees service as the   competencies of IPRO. We provide
                                                most important task alongside support in   technical and content support in all as-
                                                creation of solutions to your day-to-day
                                                                                           pects of applications and the operation
                                                challenges and requirements.
                                                                                           of our software. Our IPRO consult-
                                                                                           ants, almost all of them opticians are
                                                IPRO is like a good friend.                available on site and share the mission
                                                In this way, digitalisation began for      to consider your issues as our issues.
Dr. Heinrich Gentner                            us many years ago. And nothing             All experiences, developments and
IPRO International                              has changed for us, other than the         changes that occur are then incorpo-
h.gentner@iprouk.com                            environments which we take into            rated step-by-step into our software
UK-phone 020-3868-7794                          consideration when integrating our         solutions. In this way, the continuous      Important current topics regarding
                                                                                           dynamic development that you know           service & support
                                                                                           and expect from IPRO is guaranteed.
                                                                                           This provides security in a changing        ·	Consideration of the new data
                                                                                           world and gives more scope for your           protection regulation
                                                                                           daily tasks. Of great business impor-       ·	Expansion of PASKAL 3D to include
                                                                                           tance: Efficiency, time savings and a         children’s and contact lens modules
                                                                                           cutting edge position when it comes         ·	Training opportunities with Fritz
                                                                                           to digitalisation. And this sets us apart     Paßmann and Dieter Kalder
                                                                                           from all other comparable providers. At       (The PASKAL inventors) who with
                                                                                           IPRO, 15 hotline staff provide technical      the aid of practical exercises will
                                                                                           and content support regarding appli-          pass their extensive refraction
                                                                                           cations and use of the software.              knowledge on to you.

    30 IPRO looking forward | Ausgabe 02 2017                                                                                                 IPRO looking forward | Ausgabe 02 2017 31
Modular

                  Service

                            Consultation

                  Controlling

    3D-Sight Test

                                                       IPRO International
                                                       Steinbeisstrasse 6
                                                       D-71229 Leonberg
                                tailor-made Software   Germany
                                                       UK-phone 020-3868-7794
                                                       info@iprouk.com
www.iprouk.com
You can also read