Exact Extends Market Reach with 64-Bit Computing
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Exact Extends Market Reach with 64-Bit Computing SOLUTION SUMMARY Intel/Microsoft/HP customer reference programme case study Released: 05.03 Challenge Exact was hitting development obstacles with e-Synergy, its integrated Web-based enterprise-wide administration system. The limitations of 32-bit technology meant the product could only address a maximum of 8 GB memory directly. Exact wanted to expand the functionality of e-Synergy and increase the number of potential users to embrace the market for larger corporations and mission critical, data-intensive applications. Business Challenge Enterprise-wide administration is easy Solution Exact is a leading manufacturer of thanks to the innovative architecture e-Synergy is now being demonstrated on an accounting, human resource management developed by Exact, which uses just one HP Intel® Itanium® 2-based server running (HRM), customer relationship management database and transaction table. With Microsoft® Windows® Server 2003 and (CRM,) e-Business and enterprise resource e-Synergy, organisations can securely Microsoft® SQL Server™ 2000 (64-bit). planning (ERP) software. Established in make available relevant information to all By the end of 2004, the HP server will be 1984, Exact has worked hard to become employees and relations through a sim- capable of supporting 128 CPUs and the one of the world’s leading providers of ple Web browser. ability to address 1TB memory.The HP server business software solutions to medium running e-Synergy has been fully tested in sized national and multinational organi- As an international brand, e-Synergy is a technical environment, and further bench- sations. Exact software is available in 26 supported by a global network of sub- marking is being carried out to model a full languages and is now used in 126 countries. sidiaries and business partners in more production system with hundreds of users. Exact Holding N.V. has been listed on the than 60 countries. It is specially designed Euronext Amsterdam Stock Exchange to meet the needs of multinational Business value since June 1999. organisations seeking to implement a Instead of being restricted to 8 GB, e-Synergy single, standardised business software can now be used to address 512 GB. Traditionally, Exact has specialised in solution across several countries. This means faster speeds for Exact’s Web developing back-office products such as ® ® sites, customer and reseller portals. Business payroll, accounting and logistics software e-Synergy on Intel Itanium 2 efficiency has improved and new functionality packages. But in the last two years, its Until now, e-Synergy, has been running can be easily added with adversely affecting innovative research and development team on 32-bit technology. While this has performance. It also has the potential to has broadened this focus by developing enabled the application to enjoy great increase sales as it gives Exact the ability to complete ready-to-go e-Business solutions, success, it has prevented it from tapping serve hundreds or even thousands of users such as e-Synergy, that integrate seamlessly larger markets and resulted in lost business. with e-Synergy. with back-office products. The launch of the Intel Itanium 2 gives e-Synergy the opportunity to compete in Servers E-Synergy is a new solution that makes the 64-bit market for very large and In the forthcoming months HP will offer 2-, information accessible to an entire organ- information-intensive mission critical 4-, 8-, 16- 32- and 64-way servers based on isation using Web technology. It runs on applications such as those running in Intel Itanium 2 processors. the Microsoft® Windows® operating data centres. Jeroen van de Heijden, system and maximises employee produc- Division Director at Exact, says: “We are Operating system tivity as everyone always has access to currently running on a 32-bit platform Microsoft Windows Server 2003 the very latest information, any time, any using Microsoft SQL Server™ 2000 on Enterprise Edition where. Internet technology makes it pos- Microsoft Windows 2000. This gives us sible to link everything that is important the ability to address 8 GB memory, but Database within an organisation: people, documents, that is the limit. We cannot address more Microsoft® SQL Server™ 2003 (64-bit) tasks, assets and more. By increasing memory without the performance slowing knowledge and reducing work duplication, to an unacceptable level. All our Web sites, Application software e-Synergy empowers businesses with our customer portal and our reseller portal e-Synergy from Exact greater competitive strength. run from the same database and it is losing momentum.
Intel/Microsoft/HP customer reference programme case study “ The key benefits of Itanium 2 to Exact are scalability, headroom for While it has served us well thus far, we are experiencing the boundaries and limitations of the 32-bit platform, so we We believe it has the potential for implementation in companies with thousands of users. want to upgrade to a 64-bit platform.” growth, and support for “On the HP stand at the launch of Microsoft Solution Windows Server 2003 we demonstrated future expansion with the Exact wants to build on its success an HP server platform with Intel Itanium ability to address more achieved on the 32-bit platform in order 2 running e-Synergy. The operating system to increase the number of potential users is Windows Server 2003 Enterprise Edition memory directly. The result and add functionality. “Because our (64-bit), and the database application is of this will be improved product is performing so well, we want SQL Server 64-bit version.” to be able to expand the application. business efficiency and Our database is 300GB so we want more Exact is testing the system internally at effectiveness… Another key memory in the server in order to read first to ensure that it will meet user more memory from the cache instead of requirements. The ultimate aim is to sell benefit for Exact is the ability having to access it via the disks. With 64-bit e-Synergy running on the 64-bit platform to add functionality without technology, we can expand to address to customers. “If our customers in future much more memory. This includes hit similar obstacles to growth then we having a downgrading effect expanding the number of potential users can offer them the product running on on the performance of the and also extending the functionality. the 64-bit platform,” says van de Heijden. We want to show the potential and new “By that time we will have the benefit of machine possibilities of e-Synergy running on a our own experience with 64-bit and can Jeroen van de Heijden, Division Director, Exact. ” 64-bit platform,” says van de Heijden. Windows Server 2003 is primed for mem- ory intensive applications. This, coupled advise them. It’s a very exciting time and we’re looking forward to seeing the expected benefits.” with the powerful combination of industry Benefits standard hardware from HP and Intel, “The key benefits are scalability, head- means companies, such as Exact can room for growth, and support for future essentially do more with less. expansion with the ability to address more memory directly. The result of this “At present, if we tried to add functionality will be improved business efficiency and it would have an adverse affect on per- effectiveness because the product is used formance. The combined Microsoft, Intel in-house for a huge range of activities from and HP systems will be able to cope with HR and business administration to sales that additional functionality without and customer support. Another key benefit slowing down,” says van de Heijden. for Exact is the ability to add functionality without adversely affecting machine Kees van Amersvoort, Business Manager performance,” says van de Heijden. of the HP Itanium products in the Netherlands, says: “e-Synergy from Exact High Availability is a very important and popular software “HP is confident that there are going to package both in the Netherlands and be major benefits in performance and internationally. It offers ERP and portal scalability with the move to Intel Itanium 2 solutions running on Windows. We are and Microsoft Windows Server 2003 excited about demonstrating e-Synergy Enterprise Edition. No figures are available live on Intel Itanium 2 and Windows Server yet, but at the HP competence centre in 2003 Enterprise Edition (64-bit) because Grenoble we are working with Microsoft the demonstration shows e-Synergy can and Exact to build, test, and benchmark be used in a larger environment with the e-Synergy solution on Itanium 2. We more memory and CPUs. already have the system up and running,
however, we have not yet tested the high availability aspect with the equivalent of a whole company running on the system. For a larger environment that requires a high level of computing power, this offers advantages in performance, scalability, “ Apart from sheer processor speed, the performance advantage is in At present we are still tuning the perfor- and high availability.” mance and building in more high avail- the amount of memory that ability,” says van de Heijden. “Typically these large data intensive environments would be running can be directly addressed… Future-Proof Solution applications such as SAP and Oracle, but Up to 512 GB of memory Exact can be confident that it has invested for smaller and medium-sized companies in a platform that will grow as its business and those that are growing into big enter- this year and up to 1 TB needs do. It can also be confident that there prises, Exact is becoming an increasingly of memory next year. is a long term, and very well supported important competitor. Now, with 64-bit product roadmap. computing and Windows Server 2003, a HP is the first to deliver whole opportunity for Exact opens up. these powerful leading- Development of the 64-bit processor goes “Itanium is highly strategic to HP in the back a number of years. HP has worked longer term in the mid-range and at the edge systems. closely with Intel and been involved with the design of the Itanium architecture from the outset. HP engineers also contributed to the processor's Explicitly Parallel high end, in addition to what we are doing at the lower end with Intel Xeon processors. Because we are not producing volumes in anything like the quantity of Kees van Amersvoort, ” Business Manager of the HP Itanium products in the Netherlands Instruction Computing (EPIC) architecture. Intel, the cost per CPU for our customers The future of the architecture was at the is high. It made much more sense for HP forefront of both Compaq and HP’s to focus on high-end computing and let agendas’ when they merged in 2001. Intel concentrate on cost-effective CPU development to come to a higher Kees van Amersvoort, Business Manager price/performance ratio.” of the HP Itanium products in the Netherlands, says: “Both HP and Intel Maximise Existing Investments have spent a great deal of money on R&D In the current economic and highly in developing the Itanium processor. competitive climate, companies are So, here at HP we are very committed to increasingly trying to maximise their IT the success of the Itanium processor.” investments and more carefully balance technology decisions against the risk of “Another thing we can do with these not investing. But by investing in industry systems is to shift applications across standard technology solutions such as server subsystems. For example, during the Microsoft, Intel and HP combination, the day employees could use Microsoft they can be sure they have a reliable, Office software while at night the system dependable platform that is well supported could switch to Exact, Oracle or SAP if any problems arise. running a batch job on the same CPUs. This enables workload management and In addition to 64-bit applications, a lot of better use of IT capacity. It also creates 32-bit applications will also run on the major opportunities for consolidation Itanium 2 processor. Customers will around an organisation’s current server therefore be able to run a vast majority of environment with all applications running applications on these operating systems on Itanium architecture.” on HP Itanium processor-based servers, bringing about new high levels of system “There are lots of advantages of having performance, scalability, standardisation, the same CPUs, the Intel Itanium 2, and integration and consolidation, in addition the same box, for all an organisation’s IT to maximising existing investments. needs.
Intel/Microsoft/HP customer reference programme case study “ We are excited about demonstrating e-Synergy live on Intel Itanium 2 and HP will offer Itanium 2 servers from 2 to 64 CPUs this year, and next year to 128 CPUs. “Apart from sheer processor speed, the performance advantage is in the amount Kees van Amersvoort, Business Manager of the HP Itanium products in the Netherlands, says: “e-Synergy from Exact is a very important and popular software of memory that can be directly addressed… package in the Netherlands and interna- Windows Server 2003 Up to 512 GB of memory this year and tionally. It offers ERP and portal solutions up to 1TB of memory next year. HP is the under Windows. We are excited about Enterprise Edition 64-bit first to deliver these powerful leading-edge demonstrating e-Synergy live on Intel version because the systems,” says van Amersvoort. Itanium 2 and Windows Server 2003 Enterprise Edition 64-bit version because demonstration shows “This is the kind of environment you the demonstration shows e-Synergy can e-Synergy can be used in would be able to access from Exact. be used in a larger environment with It breaks new barriers in terms of the more memory and CPUs. We believe it a larger environment with high-end back-office infrastructure it has the potential for implementation in can be used with.” companies with thousands of users.” more memory and CPUs. We believe it has the Internally, HP is transitioning its system Industry Leading Support for Industry software to the new Itanium processor– Leading Solution potential for implementation based platform. Utilities such as The combined knowledge of three leading mathematical and statistical subroutine industry players, and the experience, in companies with thousands libraries are tested and ready. In co- history and expertise they bring, are also of users. operation with Intel, HP has developed a major plus point for businesses. HP will ” new compilers optimised for the Itanium provide customers with a single point of processor family. contact for ongoing support and a single Kees van Amersvoort, point of responsibility to ensure that these Business Manager of the HP Itanium Performance Gains systems meet customer requirements for products in the Netherlands Exact has not yet made a decision on total solutions and high availability. exactly which model of HP server to use. “Another thing we can do with these “We are waiting until full test results are systems is to shift applications across available,” says van de Heijden.” “At this server subsystems. For example, during stage we are unable to give much in the the day employees could use Windows way of performance details as we still Office software while at night the system have only run a technical test environment. could switch to Exact, Oracle or SAP Tests of a production system will take running a batch job on the same CPUs. place in mid-2003 at the HP test centre. This enables workload management and Significant performance gains are expected better use of IT capacity. It also creates and we have high hopes and expectations major opportunities for consolidation of the Microsoft Windows Server 2003, HP around an organisation’s current server and Intel Itanium 2 processor architecture.” environment with all applications running on Itanium architecture.” Overall Benefits to Exact Jeroen van de Heijden says: “the key “There are lots of advantages of having benefit of Itanium 2 to Exact is scalability, the same CPUs, the Intel Itanium 2, and headroom for growth, and support for the same box, for all an organisation’s IT future expansion with the ability to address needs. For a larger environment that more memory directly. The result of this requires a high level of computing power, will be improved business efficiency and this offers advantages in performance, effectiveness because the product is used scalability and high availability.” in-house for a huge range of activities from HR and business administration to sales and customer support. Another key benefit for Exact is the ability to add functionality without having a down- grading effect on the performance of the machine.”
“Typically these large data intensive Itanium 2 Processor Ecosystem Lessons Learned environments would be running applica- HP is supporting an “ecosystem” evolving Facilitating mission critical data tions such as SAP and Oracle, but for around the Itanium 2 processor platform. intensive applications. The launch of smaller and medium-sized companies and HP offers: the Intel Itanium 2 gives e-Synergy the those that are growing into big enterprises, Consultancy services; also offered by opportunity to compete in the 64-bit Exact is becoming an increasingly important key VARs and SIs market for very large and information competitor. Now, with 64-bit computing intensive mission critical applications Partnerships with all the major ISVs and Windows 2000, a whole opportunity such as data centre environments. for middleware (server, directory, and for Exact opens up.” security software), database software, The 64-bit environment supports and applications software, including “On the HP stand at the launch of multiple operating systems. software for key vertical markets and Microsoft Windows Server 2003 Windows, Linux and HP-UX can all Web-enabled ecommerce. Enterprise Edition we demonstrated an run at the same time on Itanium 2, HP server platform with Intel Itanium 2 Complete portfolio Support Services giving users the ability to choose from running e-Synergy. The operating system Complete line-up of Itanium 2 systems some 50,000 applications. is Windows Server 2003 Enterprise Extensive portfolio of Itanium 2 solutions. Edition 64-bit version, and the database Mobile computing enhances user application is SQL Server 64-bit version.” Microsoft is another key partner in the productivity. At the show Exact Itanium 2 processor environment. IDC, demonstrated the use of tablet PCs “All this excitement over Intel Itanium 2 the market research company, says: linked in to the server environment doesn’t mean 32-bit Intel architecture is at “Microsoft is currently supporting and the e-Synergy system. an end because there is always a price point. Itanium processor–based systems with its We believe HP Proliant, which is based Mobile computing enhances user Windows 2000 Advanced Server, Limited on the Intel Xeon processor, has at least Edition. In 2003, Microsoft will introduce productivity. Thanks to tablet PCs 8-10 years to go and remains extremely two 64-bit versions of this operating linked in to e-Synergy, users can price effective for smaller companies.” system: Windows Server 2003 Enterprise enjoy the improved functionality and Edition and Windows Server 2003 Data performance of the 64-bit environment Mobile computing Center Edition.”* whether they are working from home, “Another innovation at the show was the client sites, or on the move. use of tablet PCs linked in to the e-Synergy Current versions of 64-bit Windows system. Exact representatives walked Industry support for Itanium operating systems support up to around the show with the tablet PCs 8 processor SMPs. However, customers 2-based server development. demonstrating how they can be used to can run multiple copies of these operating IDC believes that HP's plan to integrate link in to the server environment.” systems on multiple partitions of larger its server technologies with the Intel servers. IDC notes that future versions Itanium processor family represents a High availability of 64-bit Windows will scale to higher viable path for HP's customers, “HP is confident that there are going to processor counts. offering high performance technical, be major benefits in performance and business critical and mission-critical scalability with the move to Intel Itanium data processing. 2 and Microsoft Windows Server 2003 Enterprise Edition. No figures are available yet, but at the HP competence centre in Grenoble we are working with Microsoft and Exact to build, test and benchmark the e-Synergy solution on Itanium 2. We already have the system up and running as it will be at the Windows Server 2003 Enterprise Edition launch. However, we have not yet tested the high availability aspect with the equivalent of a whole company running on the system. At present we are still tuning the performance and building in more high availability.”
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