EDF Pulse Awards Presentation of the 2015
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Presentation of the 2015
EDF Pulse Awards
| 1
WINNERS OF THE 2014 AWARDS:
A FEW QUOTES
“The credibility that EDF
brings to our project
“An extraordinary
enables us to attract young increase in visibility”
talents” F. Longa, Echy
« Electricity and smart
A. Boulanger, Wandercraft
living » award 2014
« Electricity and smart
living » award 2014
“With this prize money,
we’re going to take on two
PhD students” “Lots of potential resellers
R. Bouchet, SIEL and clients have contacted
‘Science and Electricity’ us”
award 2014 R. Pikner, Stigo
« Electricity and smart
living » award 2014
“€500k raised in
funds thanks to
EDF Pulse”
F. Longa, Echy
« Electricity and smart
living » award 2014
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TO GIVE YOUR PROJECT
SOME MOMENTUM IN 2015
A follow-up prize money €100k for each award winner.
EDF support Additional credibility for your project vis-
à-vis your investors, prospective customers
and partners.
Major public advertising
campaign Significant increase in awareness at a
key moment in the run-up to launching your
innovation.
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THREE EDF PULSE AWARDS IN 2015
ACROSS EUROPE
“Smart living & electricity” “Health & electricity” “Science & electricity”
(mobility, smart home, smart
Theme: energy storage
building, sustainable cities …)
Start-ups Labs/start-ups
International jury
led by the CEO of EDF
Public vote
Three award winners
€100k per prize, advertising campaign,
project support
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THREE EDF PULSE AWARDS
“Smart living & electricity” “Health & electricity” “Science & electricity”
category category category
This EDF Pulse award will be
given to a project that is
developing an innovative
product or service, designed
to improve the everyday life
of individuals and/or
communities.
édition première
especially in the fields of
mobility, smart home,
smart building or
sustainable cities.
Go to www.pulse.edf.com to see all the entrants for the 2014 awards
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THREE EDF PULSE AWARDS
“Smart living and electricity” “Health & electricity” “Science & electricity”
category category category
This EDF Pulse award will be
given to an innovation that is
being developed with the aim
of improving our health and
well-being at all stages of
life.
especially in the fields of
new smart technology in
medicine, interconnected
health services, etc.
Go to www.pulse.edf.com to see all the entrants for the 2014 awards
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THREE EDF PULSE AWARDS
“Smart living & electricity” “Health & electricity” “Science & electricity”
category category category
This EDF Pulse award will
be given to researchers at a
public research laboratory or
a seed-stage start-up that is
linked to a research
laboratory.
in the field of energy
storage.
Go to www.pulse.edf.com to see all the entrants for the 2014 awards
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ELIGIBILITY
(cf. Terms and conditions for the EDF Pulse Awards 2015)
Small businesses founded before the end of 2014, or a public research laboratory
Based in Europe
Backed by an expert or an innovation organization
Able to demonstrate an innovation that uses electricity and fits within one of the
three award categories
For the “Smart living & electricity” and “Health & electricity” categories:
• a mock-up, if not a prototype, has already been produced,
• and the project is near the market launch phase.
For the “Science & electricity” category: educational material is available.
Full application submitted by the closing date*
*Entries will no longer be counted once the 100th project has been submitted, or after 30/11/2014.
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APPLICATION PROCESS
First come, first served ! Only 100 projects will be shorlisted
To be amongst the first projects submitted, visit our pre-application
website : http://edfpulse.fabernovel.com/
It’s quick and easy: just submit a presentation of your project and answer a few
simple questions to check if your project is eligible.
The date your pre-application is received will be taken into account when
determining your position on the list.
If your pre-application is accepted, you will then need to fill in a form on the
main application website.
The main application website will be open to all from the end of
September, at www.pulse.edf.com, under the “EDF Pulse awards”
section.
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SELECTION PROCESS
Projects will go through a multi-stage selection process:
• Once an application is received: examined by a selection committee, who will decide whether to
include it in the final shortlist of 100 projects.
• During the pre-selection stage: additional analysis of the shortlist. 30 candidates interviewed and
12 nominees selected.
• On the jury day: presentations by the 12 nominees, and six finalists chosen (two per category).
• During the voting stage: the general public will choose the three award winners.
Applications 100 30 interviews 12 6
received 3
projects nominees finalists award
shortlisted winners
•Examined •Top 30 •Top 12 •Jury •Public vote
by the selected by selected by
selection the the selection
committee selection committee
committee
| 10SELECTION CRITERIA
• Ease of understanding the innovation
• Scope for progress at individual and/or community levels
• Originality and distinctiveness of the innovation
• Financial viability of the project (potential market, business model …)
• Quality of the team
• Clear, accurate and concise application
• Expected impact of the EDF Pulse Awards on the project
• Interest among visitors to website*
*The 30 preselected projects will be featured in articles on www.pulse.edf.com,
and comments by website visitors will be taken into account.
| 11BROAD COMMUNICATION PROGRAMME
For the three award
winners
For the six finalists: Awards ceremony
headed by CEO of
Public advertising EDF
campaign inviting
people to vote + Communication
For the 30 projects (260,000 votes during campaign
selected from the the 2014 awards)
shortlist
+ Invited by EDF to a
Article on number of events
www.pulse.edf.com throughout 2015
(3 million visitors)
For the 100
shortlisted projects
Published on
www.pulse.edf.com
| 12OVERALL TIMING
2014 2015
1 July 30 November December February March April May/June
(at the latest)*
APPLICATIONS ANALYSIS OF 100 PROJECTS AND Awards given to
PRESELECTION Advertising
SUBMITTED three winners
campaign
JURY VOTES Campaign
Communication on featuring the
& 100 projects shortlisted www.pulse.edf.com six finalists promoting three
winners
* Entries no longer assessed
once the 100th project has
been accepted
| 13ANNEXE 1 : LA PAROLE AUX LAURÉATS DE LA 1ÈRE ÉDITION
Health award
WANDERCRAFT
A few QUOTES:
Mobilization of the team: “The EDF Pulse award really helped us to
rally the team during the process, especially during the voting
campaign”
Recruitment: “The EDF Pulse award helped to increase awareness of
the project and to get young talents interested in joining Wandercraft
and contributing to the project”
New R&D partnerships: “We’ve received proposals from doctors
working in physical and rehabilitation medicine who are going to help A part of the Wandercraft team created in
us build our second prototype” October 2012 by Nicolas Simon, graduate of
the École Polytechnique (2008), and
specialized in Artificial Intelligence at
Contacts with prospective customers: “A number of potential users London’s Imperial College.
have been in touch with us to express their interest or offer
themselves as volunteers for clinical trials”
| 15Housing award
ECHY
Unprecedented communication campaign for Echy + award worth €50k
used to start a round
700
Visitors to www.echy.fr of fundraising
600
Visits per day
€500k raised
500
400
300 in June 2014
200
100 EDF Pulse
campaign
0
10-févr.-14 02-mars-14 22-mars-14 11-avr.-14 01-mai-14 21-mai-14 10-juin-14
Florent Longa started at the École
Polytechnique in 2008, where he met
Quentin Martin-Laval. In 2010, they
began working on the ECHY project,
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and founded their start-up in October
2012.Mobility award
STIGO
Constructive confrontation with a critical jury
A way of creating awareness of this innovative concept
Highly constructive online exchanges with potential
clients and non-clients
A sounding board
Financial assistance
Numerous contacts for interested resellers
A trained engineer, Estonian Rando Pikner
is a serial entrepreneur. He had previously
founded four start-ups, in science and
energy, before creating Stigo with Rainer
Nolvak and Ardo Reinsalu.
| 17Science award
SIEL
The EDF Pulse “Science and electricity” award was
given to a research project on solid electrolytes called
SIEL (Single ion electrolyte), which enables
production of batteries that are:
- less heavy
•
- less expensive
•
- more efficient
•
Research project led by Professor Renaud
- less susceptible to battery fires
•
BOUCHET from the Laboratory of
Electrochemistry and Physical Chemistry of
Materials and Interfaces at CNRS-INP Grenoble.
At the ceremony, the award winner expressed his
gratitude for the publicity generated by the EDF In collaboration with:
Pulse award, as well as EDF’s expertise and ICR, CNRS-University Aix Marseille.
MADIREL, CNRS-University Aix Marseille.
financial assistance, which enabled him to fast- LRCS, CNRS-University Picardie Jules Verne.
track his current research.
| 18ANNEXE 2 : LA CAMPAGNE DE COMMUNICATION DE LA 1ÈRE ÉDITION
MARCH 2014:
EDF PULSE AWARDS IN THE MEDIA
PRESS TV Partnership
Generic ad
Web traffic
Outbrain
Search
… inviting the public to
find out about
ALL the projects! | 20APRIL 2014:
CALL FOR VOTES ONLINE …
Display Viral film clips
Online banner campaign from 2 to 21 April Three viral clips, each lasting 60 seconds, on
2014 YouTube pre-roll and social networks, linking to
109 million hits + two million mobile hits the pulse.edf.com website
Hamster car Thought-
controlled
mechanical
arm
Lightning rod
barbecue
Partnerships Traffic
Facebook: sponsored posts Outbrain, Search
Twitter:
linking to the dedicated Facebook sponsored tweets
app linking to the
pulse.edf.com
Minutebuzz: deportalized votes website | 21… AND IN THE PRESS
IN TWO
LANGUAGES:
FR/EN
460 target GRPs*
(from 26 March to
21 April 2014)
*1 GRP = one impression among 1% of our target (or two impressions among 0.5% of the target). | 22
460 GRPs = campaign seen, for example, five times by 92% of the target.VOTING IN EDF RETAIL OUTLETS …
| 23… AND ONLINE (IN TWO LANGUAGES: FR/EN)
260,000
VOTES
RECEIVED
| 24MAY & JUNE 2014: CAMPAIGN TO PROMOTE
THE AWARD WINNERS
In the press Online (FR/EN)
Special feature in Clés magazine, designed as a pull-out Website banners: content created exclusively
section and inserted in magazines such as M (Le Monde’s for orange.fr and minutebuzz.fr.
magazine), Le Figaro Magazine, Courrier International, In the UK and Belgium, banners featured on
Ça m’intéresse, Science & Vie, Usbek & Rica and GEO. the Mashable and Wired websites, and on the
Belgian news website Le Soir.
| 25MAY & JUNE 2014: CAMPAIGN TO PROMOTE
THE AWARD WINNERS (CONTINUED)
On the radio
At the same time, reports from “On s’dit tout” on Europe 1 broadcast six radio features lasting 60 to 90
seconds about the award winners.
| 26ANNEXE 3 : LE JURY DU 18 FÉVRIER 2014 (Jury for the “Electricity and Smart living” award)
PRESTIGIOUS JURY LED BY THE CEO OF THE EDF
GROUP
ARTURO DELL’ACQUA BELLAVITIS CLAUDIE HAIGNERE
Dean and Professor of industrial design at President of Universcience, former astronaut
Politecnico di Milano
HENRI PROGLIO PHILIPPE KOURILSKY DOMINIQUE MARREC BERTRAND MEHEUT
Emeritus Professor at Architect at Emmanuel Chairman of the board of
CEO of the EDF Group Collège de France Combarel Dominique Marrec directors at GROUPE CANAL+
BERNARD SALHA LAURENT SOLLY
Director of research and development Managing director of | 28
at the EDF Group Facebook FranceInspiring progress
| 29You can also read
