Delivering Dreams, Fun and Inspiration all around the world
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Delivering Dreams,
Fun and Inspiration
all around the world
BANDAI SPIRITS CO., LTD.
CORPORATE PROFILE 2021
VISION
Dreams and Creation
The Global Leader
in Hobby Entertainment
1
TOP MESSAGE
TOP MESSAGE
With “SPIRITS”
in every product and service
BANDAI SPIRITS CO., LTD. was established in 2018
with the purpose of accelerating business growth in the
global market targeted at a mature fan base.
Putting “SPIRITS” into products and services, under the
vision of being the “The Global Leader in Hobby
Entertainment” we are advancing our global business
development with toys for mature fans, plastic models,
prizes and sundry goods as the core.
Each business offers and strengthens category brands
such as GUNPLA, TAMASHII NATIONS,
Ichibankuji, and BANPRESTO.
For higher quality and greater enjoyment of customers,
we strive for global business growth by increasing the
originality and value of each brand.
We will take on various challenges so that our products
and services will enrich the everyday lives of our many
global customers and fans and will revitalize
communication and continue surprising them.
Please look forward to BANDAI SPIRITS.
BANDAI SPIRITS CO., LTD.
President and Chief Executive Officer(CEO)
Nao Udagawa
2
BANDAI SPIRITS GROUP
BANDAI SPIRITS Group currently consists of
four companies in Japan and overseas.
We aim to establish dominating position in the world by actively developing
our business not only in Japan but also into the global market.
BANPRESTO SALES CO., LTD.
BANDAI NAMCO Collectibles LLC
BANPRESTO(HK)LIMITED
GROUP
BANPRESTO SALES CO., LTD.
Planning, development, manufacturing and sales of Sale of amusement prizes to amusement machines
toys for mature funs, plastic models, prizes, and
sundry goods.
BANPRESTO(HK)LIMITED BANDAI NAMCO Collectibles LLC
Manufacturing and production management of Sales and promotions, event sales, e-commerce, etc., for
prizes for amusement facilities and convenience collectible figures and other products for mature funs.
stores
3
BANDAI NAMCO GROUP
Member of BANDAI NAMCO Group.
BANDAI NAMCO Group comprises BANDAI NAMCO Holdings Inc.,
three Units and affiliated business companies that support the work of the Units.
Digital Business
Planning, development, and distribution of network content; planning,
Entertainment Unit development, and sales of home video games
Toys and Hobby Business
Planning, development, production, and sales of toys, capsule toys,
cards, confectionery and foods, apparel, sundries, plastic models,
prizes, stationery, and other products
Visual and Music Business
Planning, production, and management of visual and music content;
artist discovery and development; and live entertainment operations
IP Production Unit
Creation Business
Planning and production of animations, management and administra-
BANDAI NAMCO tion of copyrights and other rights; production of music related to
Holdings Inc. animations and management and administration of music and
masters related to animations
Amusement Unit Planning, development, production, and sales of amusement
machines, planning and operation of amusement facilities, etc.
Affiliated Business Companies
Supporting the Units in such areas as distribution, logistics, and
administrative services
Toys and Hobby Business
Dreamas and Creation
The Happy Moment Creator The Global Leader in Hobby Entertainment
As the main company of the Toys and Hobby Business, BANDAI SPIRITS CO., LTD. was established in 2018 to expand products
BANDAI encompass the operating companies in each field, and services among BANDAI's mature fan base worldwide. In 2019,
formulate and implement business strategies and provide a BANDAI SPIRITS CO., LTD. and BANPRESTO CO., LTD. merged, enabling
diverse range of create products and services the provision of a diverse range of products and services to mature fans
in Japan and overseas. and further accelerating the pace of business growth of overseas.
MegaHouse Corporation CCP Co., Ltd. SUN-STAR STATIONERY Co., Ltd.
Planning, development, manufacture, Planning, development, Planning, development, manufacture, and sale
and sale of toys, toy confectionery, production, and sales of of character stationery, fancy stationery,
figures, communications equipment consumer electronics, and student stationery, idea stationery, premium
and peripherals, etc. sundries stationery, and other sundry goods
Heart Co., Ltd. Seeds Co., Ltd.
Plex Co., Ltd. Planning, development, and manufacture of toys,
Planning, manufacturing, 株式会社シーズ
Planning, design, develop- game machines, medical devices, electronic
processing and sales of candy for
ment, manufacture, and sale equipment, etc. as well as the undertaking of tests
seasonal events and candy included
of character products and inspections on contract
with toys
(Its test stations have acquired ISO17025 certification)
BANPRESTO SALES CO., LTD. ARTPRESTO CO., LTD.
Sale of premiums and other Planning, design, and printing (packages, catalogs, posters,
products for amusement facilities cards); website production, event planning, and administration
*Excluding unconsolidated subsidiaries
4
BUSINESS ACTIVITIES
Hobby Products Division
Global Business Department | Creation Department
PLASTIC MODELS
The Global Business Department and Creation Department under the to more customers.
Hobby Products Division have developed products taking advantage We would like to share the essential value of plastic models, namely,
of high technological level centering around the GUNPLA Series, the joy of creation and of knowing more about it through creation,
which continues evolving through restless technology development and with all people, regardless of nationality, gender and age.
the introduction of new concept works. We try to proactively introduce We will continue to develop new products so that many people can
original and new contents, expand the target base and strengthen experience the “ joy of creation.”
development abroad so that we can spread the culture of plastic models
Business strength
We offer plastic model business products and services in order to convey the “ joy of
creation,” which is an original pleasure of plastic models, and the new “ joy of
discovery” obtained in the process of creation. Directly managed GUNDAM BASE
stores are operated in 16 outlets in 4 areas of the world. THE GUNDAM BASE
TOKYO which opened in 2017, sends the latest information on GUNPLA from
Odaiba to all over the world. In addition, in November 2019, THE GUNDAM
BASE FUKUOKA, the second shop in Japan, opened in Fukuoka. Moreover, the
accumulated number of shipments of
GUNPLA products surpassed 700 million
in May 2020, which marked the 40th
anniversary of GUNPLA’s launch. We are
currently engaged in various projects and
aim to further expand the business by
conveying the “ joy of creating things”
through plastic models.
5
BUSINESS ACTIVITIES
Collectors Toy Department
TOYS FOR COLLECTORS
The Collectors Toy Department was established to provide an METAL BUILD, and since 2008, all products have been unified
extensive lineup and IP development centering of figures for the under TAMASHII NATIONS (spirit nations), which is growing as a
collectors’ market, with high-quality, high added-value products. beloved brand by fans within Japan and across the globe.
There are many brands, including CHOGOKIN, S.H.Figuarts, and
Business strength
TAMASHII NATIONS has high-quality and high value-added
product characteristics as well as various lineups and IPs. It is
planned, developed and curated in Japan and constant efforts are
being made to improve its quality.
To explain the dedication to the products in detail, the official
website TAMASHII Web and the delivery of explanatory videos
are being enhanced. In 2018, membership service CLUB
TAMASHII MEMBERS was launched, and in the following
year, the first and only directly managed flagship shop in the
world, TAMASHII NATIONS TOKYO, opened in Akihabara.
We have also focused on new sales overseas, and from 2018, we
started placing products on T-MALL, online marketplace
in China.
Moreover, we value the opportunity to experience actual
products by holding the large-scale TAMASHII NATION event
every year in Akihabara, Tokyo, and events abroad. We aim to
provide products and services that satisfy our fans.
6
BUSINESS ACTIVITIES
Lot & Innovation Department
THE CHARACTER LOTTERY
The Lot & Innovation Department offers mainly Ichibankuji, which women such as Ichibancoffret, which has a lineup featuring cosmetics
provides the enjoyment of a lottery draw and the inspiration of and related goods. We also offer Ichibankuji ONLINE, making
winning it to various customers. More than 70 works are purchases easy anytime, anywhere. We also localized Ichibankuji for
commercialized annually by Ichibankuji. We aim for the global market and provide it to customers around the world.
commercialization that tries to meet the needs of various customers
who love the works. Moreover, we offer products targeting mature
Business strength
Ichibankuji sells various kinds of character
goods at convenience stores, a market closely
connected to daily life. In addition, we
proactively commercialize works other than
animation works in conjunction with
convenience store campaigns. By
commercializing multiple products at once,
Ichibankuji adheres to the world views of the
works and enables commercialization that is
highly satisfactory for users. The lotto
business continues to offer products that
satisfy not only end users but also sales and
distribution, by leading the industry with
creative sales methods unique to lottery such
as the “double chance campaign” and “last
one prize.”
7
BUSINESS ACTIVITIES
Banpresto Department
PRIZE -BANPRESTO-
The Banpresto Department is working on sales and promotion deliver excitement to customers.
activities including planning, developing and sales of prizes for Prizes are localized when offered abroad and we are offered for
amusement such as crane-type game machines domestically. In worldwide distribution and customers. Regarding the price range,
commercialization, we are dedicated to the impression or perspective low-price-range merchandise is central, and we strive to grow as an
of the characters and offer the products to everybody who loves the entry brand figure (doll) brand that will be supported by worldwide
characters regardless of gender or age. By providing the enjoyment of users.
acquiring prizes and enhancing value-added services, we strive to
Business strength
Precisely grasping the needs of a wide range of targets, we always
aim for manufacturing with No. 1 customer satisfaction in the
amusement industry. We offer various brands such as déformer
brand Q posket Series that maximally expresses the charm of
characters, the Grandista Series that boasts overwhelming but
subtle formative quality, and the ESPRESTO Series that strongly
extracts the charm of the characters, while constantly pioneering
and fostering new user needs. In addition, to respond to the wide
range of customers regardless of age and gender, we offer a series
of stuffed toys such as Tomonui and Pofutto with various designs,
and strive to swiftly bring fresh perspectives to the amusement
market.
Regarding offerings abroad, we provide a product lineup
developed in Japan to manga and anime fans worldwide by
localizing the sales method to be suitable for each country and Overseas limited edition
region.
8
BUSINESS ACTIVITIES
Food Entertainment Department
FOOD ENTERTAINMENT
The Food Entertainment Department offers GUNDAM Café nationwide, which many customers visit as a place that all GUNDAM fans can
enjoy. In 2020, we opened GUNDAM Café TOKYO BRAND CORE as a flagship shop offering food and entertainment.
Business strength
We are further advancing and developing the
character food business cultivated with
GUNDAM Café since its opening in 2010.
In July 2020, we developed in Akihabara “an
experience-based entertainment restaurant”
where an original menu, various goods, and
show programs and talk events can be enjoyed.
We provide spaces where characters, eating and
drinking, and entertainment are integrated, and
people can become immersed in the world of
GUNDAM.
We will pursue an unprecedented character food
business that creates not only the food menus,
but also time and space through coordinated
video and participation, providing fans with an
enjoyable and amazing experience.
9CSR
Safety, quality, and environmental efforts support the
foundation that sustain “Dreams, Fun and Inspiration”
BANDAI SPIRITS is working to pursue through safety and improve product quality as
a responsible company that provides “Dreams, Fun and Inspiration” to people.
We are also actively engaged in various activities to protect the environment.
Initiatives for product safety
BANDAI SPIRITS, which develops products for mature fans, makes the most of the experience
that have been gained at BANDAI and BANPRESTO over the years to ensure that customers
can use its products appropriately with a sense of security. We have established guidelines for
information (how to assemble and use, matters to note, etc.) that allow customers to use its
products safely, as well as standards for the structure of products, such as strength that does not
cause problems if they are used normally, and have delivered products to customers according to
Quality standards
such guidelines and standards.
Initiatives for product quality
BANDAI SPIRITS outsources the production of most of its products to partner factories in
Japan and abroad. The quality of these products is confirmed by inspectors arranged by the
company before they are shipped. BANDAI SPIRITS delivers products that pass various tests
and inspections.
On-site quality control activity
Initiatives at production factories
Final packing factories, which produce BANDAI SPIRITS products, undergo not only new
factory audits but also continuous factory audits. These factories periodically confirm their
manufacturing systems such as countermeasures against contamination with foreign substances,
continuous working hours, and the work environment, such as f ire-f ighting equipment
inspections, thus striving to maintain and improve the level of their operation. Confirming Confirming
the operation of the management of
needle detectors tools and fixtures
Initiatives for technology and monozukuri
(manufacturing)
In developing products for mature fans, BANDAI SPIRITS pursues the valuable worldview and
formation of characters that fit their taste. We are working to develop products demanded by
society making free use of high-level technology and manufacturing skills such as the real
reproduction of scenes from works and the subtle designs of gimmicks.
PROPLICA Nichirinto (Tanjiro Kamado)
Environmental Conservation at the
BANDAI HOBBY CENTER
At the BANDAI HOBBY CENTER, we are carrying out a variety of strategies to promote
environmental conservation. Solar panels installed on the outer walls of the HOBBY CENTER
generate a total of 56,000 kWh annually, which is used to power the facility. Meanwhile, a water
recycling system enables the facility to use 2,000 tons of rain and groundwater annually.
Large solar panels installed on the facility wall
10HISTORY
A Brief History of BANDAI SPIRITS
Since its establishment in 1950, BANDAI has developed numerous hit products throughout the years. And after
BANDAI SPIRITS is established in 2018, we continue to provide new products and services one after another.
1950 BANDAI-YA was established in Asakusa-Kikuyabashi, Taito-ku, Tokyo
1955 The industry pioneering quality control system was established and BANDAIʼs
first toy with product warranty was released
1961 The company name changed from BANDAI-YA to BANDAI
1969 Acquire a factory in Shimizu City, Shizuoka Prefecture,
to start manufacturing plastic models
1974 CHOGOKIN MAZINGER Z was launched
1977 SPACE BATTLESHIP YAMATO plastic model kits were launched
1980 GUNPLA was launched
1983 BANDAI adoped “Dreams and Creation” as the corporate slogan and
renewed its corporate logo to the current version
Launching the Iropla Series, which first introduces multi-color molding technology
to mold parts in four different colors on a runner sheet for Plastic Models
1987 SAINT SEIYA Saint Cloth Series (Figures)
Launch of plastic models using the snap fit method,
which enables construction without adhesive
1990 Launch of the High Grade (HG) Series, a 1/144 scale standard GUNPLA brand
1995 Launch of the Master Grade (MG) Series, a 1/100 scale advanced GUNPLA brand
1996 Ichiban KUJI, a sure-win character prize lottery, was launched
1997 SOUL OF CHOGOKIN GX-01 MAZINGER Z was launched
1998 Launch of the Super Imaginative Chogokin (SIC) Series, a brand spun off from the Chogokin Series
Launch of the Perfect Grade (PG) Series,
the highest-grade brand that embodies the ultimate GUNPLA on a scale of 1/60
2003 The new figures brand based on “The SAINT SEIYA Saint Cloth series” called the
“Saint Cloth Myth” was launched
2005 Management integration with NAMCO LIMITED. The BANDAI NAMCO Holdings Inc.
was founded and it marked the beginning of the BANDAI NAMCO Group
2006 Operation of the BANDAI HOBBY CENTER plastic model kits production
plant (Shizuoka Prefecture) began
2007 GUNDAM.INFO, an official portal site for GUNDAM information is released
2008 “TAMASHII NATIONS,” a brand for mature fans, was launched
The “S.H.Figuarts” series of high quality posable character figures was launched
The robot figure brand “THE ROBOT SPIRITS” for mature fans was launched
2009 The official PREMIUM BANDAI shopping site opened
An 18-meter-high, Life-Sized Gundam Statue appears at the Odaiba Shiokaze Park in commemoration of the 30th anniversary of the
airing of MOBILE SUIT GUNDAM on TV. During 52 days of exhibition, some 4.15 million people visit the park to see the statue.
Launch of Urban Material Chogokin Mazinger Z, an ultimate superalloy model made from carbon and titanium, which is produced to order
2010 Launch of the Real Grade (RG) Series, a brand that pursues a 1/144 scale GUNPLA that looks realistic
Launch of the “OTONA NO CHOGGOKIN” series, a perfectionist hobby item for mature fans,
which interprets solid objects that exist (or existed) as characters and gives them an elaborate concrete form
The official GUNDAM Café was opened in Akihabara, Tokyo
11HISTORY
2011 TAMASHII NATIONS AKIBA SHOWROOM opened in Akihabara
Launch of the Metal Build Series, the ultimate toy brand of finished products,
which combines the strengths of superalloy and design
arrangements befitting each work through the participation of various creators
The GUNPLA Builders World Cup, which determines the worldʼs No. 1 GUNPLA builder, begins
GUNDAM.INFO, an official portal site for GUNDAM information, starts to provide information in six languages
2012 DX SOUL OF CHOGOKIN MAZINGER Z was launched
2014 Launch of the S.H. Figuarts Series, which achieves both the presence of models and
their natural mobility by molding them from their skeleton
2015 Launch of FRAMEROBO, an assembly robot, that includes the unnecessary frame
units of plastic models as part of the product
2016 Launch of Figure-Rise Bust, a plastic model that reproduces the face and other parts
of the character elaborately by inserting four colors into a single part when it is molded
2017 Launch of the large Human-Size GODZILLA (1991 Hokkaido version)
The first official GUNPLA-themed integrated facility in Japan called THE GUNDAM BASE TOKYO
was opened in Rinkai Fukutoshin
A 19.7-meter-high., Life-Sized Unicorn GUNDAM Statue, which reproduces the transformation from
the UNICORN to DESTROY MODE as closely as possible, appears in the Rinkai Fukutoshin
(waterfront sub-city center) area
2018 BANDAI SPIRITS CO., LTD. was established
Launch of Figures-Rise Labo, a project to study expressions that have not yet been achieved by
previous plastic models and evolve technology to achieve them
Established TAMASHII NATIONS QUALITY, the logotype that globally certifies the quality
of the products of TAMASHII NATIONS, which unified brand for products for mature fans
2019 Launch of Funporter, a new brand that covers all products and services in the plastic model business
BANDAI SPIRITS CO., LTD. and BANPRESTO CO., LTD. (amusement prize business) consolidated
Launch of a wide range of commemorative products in conjunction with
MOBILE SUIT GUNDAMʼs 40th anniversary project
Opening of TAMASHII NATIONS Tokyo, the worldʼs first directly managed flagship shop for
TAMASHII NATIONS, a brand for mature fans, in Akihabara
Simultaneous opening of flagship shop THE GUNDAM BASE FUKUOKA and
GUNDAM Café Fukuoka in Fukuoka, known as the gateway to Asia, a first for the Kyushu area
Launch of Metal Structure Kaitaishouki RX-93 v Gundam, a complete pre-colored ultra-high precision model
with an overall height of around 370 mm and comprising of around 2,000 individual parts with full internal structure
2020 Start of the GUNPLA LINK PROJECT, celebrating 40 years since GUNPLA first went on sale in 1980
GUNDAM Café Akihabara expanded its store size by four times and reopened as
GUNDAM Café TOKYO BRAND CORE.
Construction of a new plant at the Bandai Hobby Center with the aim of bolstering
plastic model production capabilities, including GUNPLA
Over 700 million GUNPLA units shipped to date
An original electronic money service by Premium Bandai, PREBAN Pay, started
The GUNPLA Gundarium alloy model 1/144 scale RX-78-2 GUNDAM was released.
Following the setup of the cartoon, Gundarium alloy is refined on earth and applied to the parts of this GUNPLA.
To cap the 40th anniversary of GUNPLA, PERFECT GRADE UNLEASHED 1/60 RX-78-2 GUNDAM
is released as the current mark of GUNPLA and the ultimate GUNPLA leading to the future
THE GUNDAM BASE YOKOHAMA Satellite opened in the facility together with the rollout of
GUNDAM FACTORY YOKOHAMA (Yamashita Pier, Yokohama)
2021 THE GUNDAM BASE SATELLITE, a satellite store which aims to develop new GUNPLA fans by
conveying how parents and children can enjoy playing with GUNPLA, opened in Nagoya and Kyoto.
PAC-MAN turned CHOGOKIN, CHOGOKIN PAC-MAN, released
12Corporate Data Company Name BANDAI SPIRITS CO., LTD.
Head Office G-BASE Tamachi ,5-29-11,Shiba,Minato-ku,Tokyo,
108-0014,Japan
Date of Establishment February 15, 2018
Paid-in Capital ¥300 million
Number of Employees 650 (As of Apr. 1 , 2021)
Year-end March 31
Directors and President & CEO Nao Udagawa
Director Hiroshi Sakakibara
Corporate
Director Takahiro Mizuno
Auditors Director Daiki Miyatani
Director Akira Togashi
Director (Outside) Kazuhiro Takenaka
Director (Outside) Shin Sasaki
Audit & Supervisory Board Member Masayuki Ishii
Audit & Supervisory Board Member (Outside) Kohei Kato
Organizational Chart
Board of Directors Audit & Supervisory Board Member
President & CEO
Hobby
Products Global Business Department
Division
Corporate Planning Department
Creation Department
Media Department
Collectors Toy Department
Online Marketing Strategy Office
Lot＆Innovation Department
Product Management Department
Banpresto Department
Legal & IP Department
Food Entertainment Department
General Affairs Department
Human Resources Department
Accounting &Finance Department
Information Systems Department
Internal Audit Office
（As of April 1, 2021）
13©創通・サンライズ ©石森プロ・東映 ©藤子プロ・小学館・テレビ朝日・シンエイ・ADK ©BANDAI SPIRITS 2019 ©吾峠呼世晴／集英社・アニプレックス・ufotable
©
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14Delivering Dreams, Fun and Inspiration
all around the world
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