Cultural Moderation of Unconscious Hedonic Responses to Food - MDPI
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nutrients Article Cultural Moderation of Unconscious Hedonic Responses to Food Wataru Sato 1, * , Krystyna Rymarczyk 2 , Kazusa Minemoto 1 , Jakub Wojciechowski 3 and Sylwia Hyniewska 1 1 Kokoro Research Center, Kyoto University, 46 Shimoadachi, Sakyo, Kyoto 606-8501, Japan; minemoto.kazusa.6w@kyoto-u.ac.jp (K.M.); sylwia.hyniewska@gmail.com (S.H.) 2 Department of Experimental Psychology, Institute of Cognitive and Behavioural Neuroscience, SWPS University of Social Sciences and Humanities, 03-815 Warsaw, Poland; krymarczyk@swps.edu.pl 3 Bioimaging Research Center, Institute of Physiology and Pathology of Hearing, 02-042 Warsaw, Poland; wiercirurki@gmail.com * Correspondence: sato.wataru.4v@kyoto-u.ac.jp; Tel.: +81-75-753-9670 Received: 21 August 2019; Accepted: 15 November 2019; Published: 19 November 2019 Abstract: Previous psychological studies have shown that images of food elicit hedonic responses, either consciously or unconsciously, and that participants’ cultural experiences moderate conscious hedonic ratings of food. However, whether cultural factors moderate unconscious hedonic responses to food remains unknown. We investigated this issue in Polish and Japanese participants using the subliminal affective priming paradigm. Images of international fast food and domestic Japanese food were presented subliminally as prime stimuli. Participants rated their preferences for the subsequently presented target ideographs. Participants also rated their preferences for supraliminally presented food images. In the subliminal rating task, Polish participants showed higher preference ratings for fast food primes than for Japanese food primes, whereas Japanese participants showed comparable preference ratings across these two conditions. In the supraliminal rating task, both Polish and Japanese participants reported comparable preferences for fast and Japanese food stimuli. These results suggest that cultural experiences moderate unconscious hedonic responses to food, which may not be detected based on explicit ratings. Keywords: cross-cultural experiment; food; subliminal affective priming; Japanese food; Poland; unconscious emotional response 1. Introduction Hedonic or emotional responses to food play vital roles in human well-being (e.g., facilitating life satisfaction and happiness [1]) and ill-being (e.g., triggering overeating and lifestyle-related disease [2,3]). Previous psychological studies have shown that the observation and consumption of food trigger hedonic responses, which in turn motivate the consumption of food [4–6]. A recent study further demonstrated that hedonic responses to food occur rapidly, even before the conscious perception of food [7]. The study utilized a subliminal affective priming paradigm [8] and revealed that subliminal presentation of food images facilitated preferences for subsequent target stimuli more than subliminal presentation of scrambled mosaic images did. These findings suggest that hedonic responses to food are triggered both consciously and unconsciously. A number of cross-cultural psychological studies have shown that people’s cultural experiences moderate conscious hedonic responses while viewing and eating food [9–21]. Although extant studies rarely define “culture”, cultural differences were generally assumed that cultural differences are related to regional differences and that cultures facilitate the development of food preferences through Nutrients 2019, 11, 2832; doi:10.3390/nu11112832 www.mdpi.com/journal/nutrients
Nutrients 2019, 11, 2832 2 of 9 exposure or familiarity [9,13,16–21] as well as through social influences and norms [13]. For example, Nutrients 2018, 10, x FOR PEER REVIEW 2 of 9 Prescott et al. conducted a series of cross-cultural food consumption studies in Australian and Japanese participants using several domestic and international food products [22]. Their results generally through exposure or familiarity [9,13,16–21] as well as through social influences and norms [13]. For showed that participants example, Prescott et al. conductedreportedahigher hedonic series of ratingsfood cross-cultural for their domestic consumption food in studies (e.g., Japanese food Australian forand Japanese participants) than for non-domestic food, and the groups showed Japanese participants using several domestic and international food products [22]. Their results comparable ratings for international generally showed food. that Torrico et al. [21] participants showed reported images higher of various hedonic ratings food products for their domestic to participants food (e.g., with Japanese Western and food Asianfor backgrounds Japanese participants) and asked thanthemfor to non-domestic self-report food, and the groups their preference showed ratings. The results comparable showed ratings for that Western andinternational Asian groups food. Torricohigher showed et al. [21] showed images preference ratingsofforvarious Western-foodandproducts Asian-origin to participants with Western and Asian backgrounds and asked them to food products, respectively. These data suggest that cultural factors moderate hedonic responses to self-report their preference ratings. The results showed that Western and Asian groups showed higher preference ratings for food, heightening preferences for food from one’s own culture. Western- and Asian-origin food products, respectively. These data suggest that cultural factors However, whether cultural experiences moderate unconscious hedonic responses to food remains moderate hedonic responses to food, heightening preferences for food from one’s own culture. unknown. This issue is important because some researchers have proposed that the extent to which However, whether cultural experiences moderate unconscious hedonic responses to food individuals engage This remains unknown. in certain issue isdaily eating important behaviors because is controlled some researchers haveunconsciously proposed that the [23].extent Consistent with this, a individuals to which previous study engage showed that daily in certain unconscious, rather than eating behaviors conscious, is controlled preferences for unconsciously [23].food are associated Consistentwith withdaily this, aeating previousbehaviors [7]. Although study showed no research that unconscious, rathertested this, somepreferences than conscious, previous studies for foodthat reported are participants’ associated with daily eating cultural behaviors dispositions [7]. Although moderated no research the processing oftested this, some subliminally presented previous studies reported that participants’ cultural dispositions moderated non-food stimuli, such as emotional facial expressions [24,25]. Based on these findings, we hypothesized the processing of subliminally presented non-food stimuli, such as emotional facial expressions that participants’ cultural experiences could moderate unconscious hedonic responses to food. [24,25]. Based on these findings, we hypothesized that participants’ cultural experiences could moderate unconscious To test this hypothesis, we carried out a study with participants from two cultural backgrounds, hedonic responses to food. Polish and Japanese, using photographs of international fast food (i.e., a hamburger) and domestic To test this hypothesis, we carried out a study with participants from two cultural backgrounds, Japanese Polish and food (i.e., sushi) Japanese, using (Figure photographs1). To investigate unconscious of international fast food (i.e., ahedonic hamburger) responses, we used the and domestic subliminal affective priming paradigm used in a previous study [7]. Japanese food (i.e., sushi) (Figure 1). To investigate unconscious hedonic responses, we used the We subliminally presented food images and their scrambled mosaics as prime stimuli, followed by subliminal affective priming paradigm used in a previous study [7]. We subliminally presented food nonsense ideographs as target stimuli; imagesparticipants and their scrambledrated their preferences mosaics for the followed as prime stimuli, target stimuli. by nonsenseA number ideographsof previous as target studies stimuli; using thisparticipants paradigm rated found their preferences that for the participants’ target stimuli. evaluations of A the number targetofwere previous biasedstudies towardusinga greater this paradigm preference found primes for positive that participants’ over neutral evaluations of the target primes [8,26,27]. were biased This represents towardofathe evidence greater elicitation of preference for unconscious positivewhich emotion, primesthenoverspills neutral primes over into[8,26,27]. This represents the evaluation evidence of unrelated of the[8]. targets elicitation To investigate of unconscious emotion, which then spills over into the evaluation of unrelated targets [8]. To conscious hedonic responses, we also presented food and mosaic images supraliminally, and the investigate conscious hedonic responses, we also presented food and mosaic images supraliminally, participants rated their preferences for these images. We predicted that Polish participants, but not and the participants rated their preferences for these images. We predicted that Polish participants, Japanese but not participants, would show Japanese participants, wouldhigher preference show higher ratings preference in response ratings to the in response subliminally-presented to the subliminally- fast food than to Japanese food primes and to supraliminally-presented presented fast food than to Japanese food primes and to supraliminally-presented fast fast food than food thantotoJapanese food images. Japanese food images. Figure 1. Illustrations of the fast food and Japanese food stimuli (left) and the trial sequence (right). Figure 1. Illustrations of the fast food and Japanese food stimuli (left) and the trial sequence (right). The experiments The experiments employed photographic employed photographic stimuli. stimuli.
Nutrients 2019, 11, 2832 3 of 9 2. Materials and Methods 2.1. Participants We tested 29 healthy Polish volunteers (20 females and 9 males; mean ± SD age, 24.1 ± 3.2 years) and 29 healthy Japanese volunteers (19 females and 10 males; mean ± SD age, 23.2 ± 5.0 years). The required sample size for a repeated-measures analysis of variance (ANOVA) with one between- and one within-subjects factor (two levels each) was determined through an a priori power analysis using G*Power software ver. 3.1.9.2 [28], assuming an α level of 0.05, a power (1 - β) of 0.80, and a repeated-measures correlation of 0.2 (estimated based on our previous data [7]). Because the effect size was unclear, we predicted medium-sized effects (f = 0.25). The result of the power analysis showed that more than 54 participants were needed. The participants were recruited by means of advertisements at the SWPS University of Social Sciences and Humanities and Kyoto University, respectively. All Polish and Japanese participants lived in Poland and Japan, and spoke Polish and Japanese, respectively. Furthermore, only Polish participants who do not regularly (more than twice per week) eat Japanese food were tested. Polish and Japanese participants were matched for gender (X2 -test, p > 0.10) and age (t-test, p > 0.10). None of the participants were obese (mean ± SD body mass index (BMI): Polish: 21.8 ± 2.9; Japanese: 21.5 ± 3.0; t-test, p > 0.10), and none could read Korean characters (the target ideographs). All of the participants had normal or corrected-to-normal visual acuity, and all were blind to the research purpose and had fasted for more than 3 h prior to the experiments. Their hunger levels were assessed before the experiments using a five-point scale ranging from 1 (hungry) to 5 (satiated); the results indicated that they were relatively hungry (mean ± SD: Polish: 2.0 ± 0.6; Japanese: 2.2 ± 0.6; t-test, p > 0.10). Although an additional three Polish and four Japanese volunteers participated, their data were not analyzed because they reported having consciously perceived food images during the subliminal rating task. After the experimental procedures had been explained, written informed consent was provided by all participants. This study was approved by the Ethics Committee of the Unit for Advanced Studies of the Human Mind, Kyoto University. 2.2. Stimuli Food stimuli were color photographs of fast food (three images for each of four sub-types: hamburgers, fried chicken, pizzas, and doughnuts) and Japanese food (three images for each of four sub-types: sushi, roast fish, Japanese mixed rice, and udon noodles) (Figure 1). The food images were gathered from websites and then cropped and adjusted using Photoshop CS6 (Adobe, San Jose, CA, USA). The size of all food images was 5.0◦ × 5.0◦ . The scrambled mosaic stimuli were generated from the food images using MATLAB 6.5 (MathWorks, Natick, MA, USA). For this process, all food images were divided into small squares (40 × 40) and randomly reordered. This rearrangement made each food image unrecognizable. As a mask stimulus, a scrambled mosaic image was created in the same way using a food image not employed in the experiments. The target ideographic stimuli were 48 Korean characters. We selected these target stimuli, because unfamiliar ideographs have been used in a number of previous subliminal affective priming experiments as ambiguous, emotionally neutral stimuli that can clearly reflect the effect of emotional primes [8,26,27]; several previous studies have demonstrated that these stimuli are emotionally neutral and can reveal the subliminal priming effect [29,30]. The size of all target stimuli was 5.0◦ × 5.0◦ . 2.3. Apparatus The experiments were run using Presentation software (Neurobehavioral Systems, Berkeley, CA, USA) on Windows computers (HP Z200 SFF; Hewlett-Packard Japan, Tokyo, Japan). The images were presented on a 19-inch cathode ray tube monitor (HM903D-A; Iiyama, Tokyo, Japan) with a resolution of 1024 × 768 pixels and refresh rate of 100 Hz. The responses were obtained using a response box (RB-530; Cedrus, San Pedro, CA, USA).
Nutrients 2019, 11, 2832 4 of 9 2.4. Procedure The experiments were conducted individually in sound-proof rooms. Upon arrival, participants were told that the experiment concerned preference evaluations for people and food. The participants were instructed to fill out a set of questionnaires, including an assessment of eating habits and hunger levels, which took about 10 min. They were then seated 0.57 m from the monitor for the subliminal and supraliminal rating and forced-choice discrimination tasks. For each of the subliminal and supraliminal rating tasks, 96 trials requiring preference evaluations (12 fast food, 12 Japanese food, 12 fast-food mosaic, and 12 Japanese food mosaic for both left and right visual fields) were performed in two blocks of 48 trials. Each block contained an equal number of trials for each stimulus type/food type/visual field condition. The order of conditions was randomized within each block. A short break was interposed between the blocks, and a longer break was interposed between the tasks. Participants initially completed five practice trials to become familiar with the procedure of each task. In each trial of the subliminal rating task, a fixation point (a small cross) was first presented for 1000 ms in the center of the screen. Next, a prime stimulus was presented for 30 ms in either the left or right peripheral visual field (the inside edge was 5◦ from the center), followed by a mask stimulus presented for 170 ms in the same location. Then, the target ideograph was immediately presented in the center of the screen for 1000 ms. Finally, the rating display was presented until a response was recorded. Participants were instructed to gaze at the fixation point and rate their preferences regarding the target ideographs using a nine-point scale ranging from 1 (not at all) to 9 (very much) by pressing keys with the right index finger. In each trial of the supraliminal rating task, a central fixation point (a small cross) was first presented for 1000 ms. Next, a target food/mosaic image was presented for 200 ms in either the left or right peripheral visual field (the inside edge was 5◦ from the center). After a blank screen had been presented for 1000 ms, the rating display was presented until a response was recorded. The participants were instructed to gaze at the fixation point and rate their preference for the target food/mosaic images in the same manner as in the subliminal rating task. After the subliminal and supraliminal rating tasks had been completed, a forced-choice discrimination task was performed. A total of 48 trials were carried out using food images. In each trial, a food image was presented in the same manner as in the subliminal rating task. Then, two food images, one of which had been previously presented, were shown in the upper and lower visual fields. The two stimuli were in the same food subcategory. The participants were instructed to select the image that had been presented earlier. This task was based on the assumption that participants who had consciously perceived food images would be able to subsequently select those images. Finally, interviews were conducted and the participants were asked whether they had consciously detected the primes during the subliminal rating task. Then, a debriefing was conducted. After explaining the research purpose, we requested the participants’ permission to analyze their data, which was granted in all cases. 2.5. Data Analysis Data were analyzed using SPSS 16.0J software (SPSS Japan, Tokyo, Japan). The preference rating data for the subliminal and supraliminal rating tasks were analyzed separately. To simplify the analyses, differences in preference ratings between the food and mosaic conditions were calculated as the dependent measure. The preference difference scores were analyzed with two-way repeated-measures ANOVA, with participant culture (Polish, Japanese) as a between-subjects factor and food type (fast food, Japanese food) as a within-subjects factor. As our preliminary analyses showed that gender, age, BMI, and hunger level had no significant effects on the results, these factors were disregarded. The forced-choice discrimination data were analyzed using ANOVA with the same design, as well as one-sample t-tests contrasting with the chance level. The results were considered statistically significant at p < 0.05.
Nutrients 2018, 10, x FOR PEER REVIEW 5 of 9 3. Results Nutrients 2019, 11, 2832 5 of 9 3.1. Preference Ratings 3. Results Regarding the preference difference scores (food - mosaic) in the subliminal rating task (Figure 2 left), a two-way ANOVA with participant culture and food type as factors showed a significant 3.1.interaction Preference(FRatings (1, 56) = 4.95, p < 0.05, η2p = 0.09). The main effects were not significant (F (1, 56) < 2.05, p >Regarding 0.10, η2p < 0.04). Follow-up simple the preference effectscores difference analyses for the (food interaction - mosaic) revealed in the that therating subliminal simpletask effect (Figure 2 of food type, indicating higher preference for fast food than for Japanese food, left), a two-way ANOVA with participant culture and food type as factors showed a significant was significant in Polish participants (F (1, 56) = 6.68, p < 0.05) but not in Japanese participants (F (1, 56) = 0.32, p > 0.10). interaction (F (1, 56) = 4.95, p < 0.05, η2 p = 0.09). The main effects were not significant (F (1, 56) < 2.05, Regarding the preference difference scores in the supraliminal rating task (Figure 2, right), the p > 0.10, η2 p < 0.04). Follow-up simple effect analyses for the interaction revealed that the simple effect two-way ANOVA showed only a significant main effect of participant culture (F (1, 56) = 4.67, p < of food 0.05, ηtype, indicating 2p = 0.08), higher indicating preference higher overall for foodfast food than preference in for Japanese Japanese thanfood, was significant in Polish in Polish participants. participants Other main(Feffects (1, 56) = 6.68, and p < 0.05) interactions werebut notnot in Japanese significant (F (1,participants 56) < 0.56, p >(F 2p < = (1, η56) 0.10, 0.32, p > 0.10). 0.02). Figure Figure 2.2.Mean Mean(± standarderror) (± standard error)preference preference difference difference scores scores (food(food versus versus mosaic) mosaic) for the for the subliminal subliminal (left) (left) andandsupraliminal supraliminal (right) (right)rating ratingtasks. < 0.05. *, p*, 0.10, η2 p(F 0.10, η2p < 0.02). One-sample t-tests revealed that the percentage of correct responses did not differ 3.2.significantly from Forced Choice the chance level (t (116) = 1.65, p > 0.1). These results serve as an objective indication Discrimination [31] that the primes had been subliminally presented in the subliminal rating task. The mean ± standard error percentage correct responses of forced choice discrimination were 4. ± 52.2 1.9 and 52.3 ± 2.3% for Polish and Japanese participants, respectively. The two-way ANOVA Discussion using the same factors as above revealed no significant main effects or interactions (F (1, 56) < 0.60, Our results for the subliminal rating task revealed that Polish participants indicated higher p >preference 0.10, η2 p ratings < 0.02). for One-sample t-tests fast food primes than revealed that for Japanese theprimes, food percentage whereasofJapanese correct participants responses did not differ significantly indicated comparablefrompreference the chance levelacross ratings (t (116) = 1.65, these p > 0.1). These two conditions. resultscorroborates This result serve as anthe objective indication findings [31] that the primes of previous had been cross-cultural subliminally studies reportingpresented in the subliminal that participants’ rating task. cultural backgrounds moderate hedonic responses to food products, specifically, showing a lower preference for unfamiliar 4. Discussion foreign food [9–21]. However, to date, no cross-cultural study has investigated unconscious hedonic evaluations of food. Understanding unconscious hedonic processing of food is important, because Our results for the subliminal rating task revealed that Polish participants indicated higher such processing has a major influence on daily eating behaviors [23]; moreover, it can be dissociated preference ratings for fast food primes than for Japanese food primes, whereas Japanese participants from conscious hedonic processing of food, as shown in this study and some previous studies [7,32]. indicated comparable preference ratings across these two conditions. This result corroborates the findings of previous cross-cultural studies reporting that participants’ cultural backgrounds moderate hedonic responses to food products, specifically, showing a lower preference for unfamiliar foreign food [9–21]. However, to date, no cross-cultural study has investigated unconscious hedonic evaluations of food. Understanding unconscious hedonic processing of food is important, because such processing has a major influence on daily eating behaviors [23]; moreover, it can be dissociated from conscious hedonic processing of food, as shown in this study and some previous studies [7,32]. This study
Nutrients 2019, 11, 2832 6 of 9 provides the first evidence that participants’ cultural experiences moderate unconscious hedonic responses to food. Unexpectedly, our results in the supraliminal rating task did not show an effect of food type on preference ratings in Polish participants. This result indicates that the conscious hedonic ratings can differ from rapid unconscious hedonic responses by adding some cognitive evaluations. It is known that Japanese food is generally healthier, and such information may have heightened conscious preferential evaluations of this food. Our results revealed higher preference ratings for food in Japanese participants than in Polish participants, which is consistent with previous findings [13,18] and may suggest a general tendency toward higher food preference in Asian participants compared with Western participants. Our results have a practical implication. Understanding the influence of culture on hedonic processing of food is important for food product companies, as food trading exchanges have become globalized [33]. Our data suggest that culturally relevant food can strongly elicit unconscious hedonic responses in consumers. Because such cultural influence is supposedly due to familiarity gained through repeated exposure to the food [9,13,16–21], an increase in consumption opportunities may be required to induce hedonic responses to culturally new food materials. Furthermore, our data suggest that conscious preference ratings may not sufficiently demonstrate the moderating effects of culture on unconscious hedonic responses to food. Although food product companies typically rely on conscious self-reported ratings [34,35], implicit measures such as subliminal priming effects and assessment of emotional facial expressions [36] may be required to fully reveal rapid and unconscious hedonic responses. Our results have theoretical implications for the broad literature of emotion processing. It has been proposed that unconscious emotional processing has effects on many aspects of daily life besides eating behaviors [37]. To date, only two previous studies have reported a moderating effect of participants’ culture on the emotional processing of unconscious stimuli [24,25]. However, because the stimuli used in those studies were images of the faces of people of other ethnicities, which can largely be processed based on innate programs [38], whether cultural learning experiences moderate unconscious emotional processing has remained uncertain. In contrast to facial processing, the existence of innate emotional representations of the food stimuli used in this study, such as hamburgers and sushi, is infeasible. Therefore, our results provide clear evidence that unconscious emotional processing can be activated by emotional representations acquired through cultural learning. We speculate that a plausible neural substrate for the cultural moderation of unconscious hedonic responses to food may involve the amygdala. A recent neuroimaging study has demonstrated that the amygdala is activated in response to subliminally presented food images [39]. Several previous neuroimaging studies also revealed that participants’ cultural backgrounds moderated the activity of the amygdala during the processing of non-food stimuli, such as facial expressions [40,41]. In future research, it will be interesting to investigate neural activity associated with culture-dependent unconscious food processing so that we can understand the underlying neural mechanisms and develop implicit, objective measures for this psychological process. Several limitations of the present study should be acknowledged. First, we only tested Polish and Japanese participants, and only used images of fast food and Japanese food. Hence, the generalizability of our results is unknown. Second, our sample size was small. Although we successfully detected the interaction between participant culture and food type, the analysis may have lacked the power to detect other important effects. For example, although we did not find any main or interaction effects of gender in our preliminary analyses, several previous studies reported that gender moderated hedonic food processing [42–44]. Finally, despite its potential relevance to the effects of cultural influence [9,13,16–21], we did not assess participants’ degree of familiarly with the food stimuli. Although none of our Polish participants reported regular consumption of Japanese food (as confirmed through interviews), any such participants who were more familiar with Japanese food may have been more likely to exhibit unconscious hedonic responses to images of that food. Relatedly, we did not assess participants’
Nutrients 2019, 11, 2832 7 of 9 degree of familiarly with the target ideographs, where familiarity may have affected the preference ratings, even though participants reported not being able to read the ideographs. Future investigations addressing these issues, for example by including individuals and food items from different cultures, and recruiting more participants and assessing their familiarity with the food of interest, should improve our understanding of the cultural moderation of unconscious hedonic responses to food. 5. Conclusions Our results for the subliminal rating task revealed that Polish participants showed higher preference ratings for fast food primes than for Japanese food primes, whereas Japanese participants showed comparable preference ratings across these two conditions. In the supraliminal rating task, both Polish and Japanese participants reported comparable preferences for fast and Japanese food stimuli. These results suggest that cultural experiences moderate unconscious hedonic responses to food, which may not be detected using explicit ratings. Author Contributions: Conceived and designed the experiments: W.S., K.R., and S.H.; performed the experiments: W.S., K.R., K.M., J.W., and S.H.; analyzed the data: W.S.; wrote the paper: W.S., K.R., K.M., J.W., and S.H. Funding: This study was supported by funds from the Research Complex Program from Japan Science and Technology Agency, the Project of the NARO Bio-oriented Technology Research Advancement Institution (Integration Research for Agriculture and Interdisciplinary Fields, Japan), and Japan Society for the Promotion of Science KAKENHI (18K03174). Acknowledgments: The authors would like to thank Aleksander Ł˛egowski, Maja Ulińska, Łukasz Żurawski, and Yukari Sato for their technical support. Conflicts of Interest: The authors declare no competing financial or other interest. References 1. Schnettler, B.; Chung, S.J.; Kim, J.Y.; Kim, K.O.; O’Mahony, M.; Vickers, Z.; Cha, S.M.; Ishii, R.; Baures, K.; Kim, H.R. Relationship between the domains of the Multidimensional Students’ Life Satisfaction Scale, satisfaction with food-related life and happiness in university students. Nutr. Hosp. 2015, 31, 2752–2763. [PubMed] 2. Finlayson, G. Food addiction and obesity: Unnecessary medicalization of hedonic overeating. Nat. Rev. Endocrinol. 2017, 13, 493–498. [CrossRef] [PubMed] 3. Lundy, R.F. Gustatory hedonic value: Potential function for forebrain control of brainstem taste processing. Neurosci. Biobehav. Rev. 2008, 32, 1601–1606. [CrossRef] [PubMed] 4. Peryam, D.R.; Pilgrim, F.J. Hedonic scale method of measuring food preferences. Food Technol. 1957, 11, 9–14. 5. Søensen, L.B.; Møler, P.; Flint, A.; Martens, M.; Raben, A. Effect of sensory perception of foods on appetite and food intake: A review of studies on humans. Int. J. Obes. Relat. Metab. Disord. 2003, 27, 1152–1166. [CrossRef] 6. Yeomans, M.R.; Blundell, J.E.; Leshem, M. Palatability: Response to nutritional need or need-free stimulation of appetite? Br. J. Nutr. 2004, 92, S3–S14. [CrossRef] 7. Sato, W.; Sawada, R.; Kubota, Y.; Toichi, M.; Fushiki, T. Unconscious affective responses to food. PLoS ONE 2016, 11, e0160956. [CrossRef] 8. Murphy, S.T.; Zajonc, R.B. Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. J. Pers. Soc. Psychol. 1993, 64, 723–739. [CrossRef] 9. Laing, D.G.; Prescott, J.; Bell, G.A.; Gillmore, R.; Allen, S.; Best, D.J.; Yoshida, M.; Yamazaki, K.; Ishii-Mathews, R. Responses of Japanese and Australians to sweetness in the context of different foods. J. Sens. Stud. 1994, 9, 131–155. [CrossRef] 10. Prescott, J.; Bell, G.A.; Gillmore, R.; Yoshida, M.; Korac, S.; Allen, S.; Yamazaki, K. Cross-cultural comparisons of Japanese and Australian responses to manipulations of sweetness in foods. Food Qual. Prefer. 1997, 8, 45–55. [CrossRef] 11. Prescott, J.; Bell, G.A.; Gillmore, R.; Yoshida, M.; Korac, S.; Allen, S.; Yamazaki, K. Cross-cultural comparisons of Japanese and Australian responses to manipulations of sourness, saltiness and bitterness in foods. Food Qual. Prefer. 1998, 9, 53–66. [CrossRef]
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