Cromwell Securityholder Presentation - March 2020 CROMWELL PROPERTY GROUP

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Cromwell Securityholder Presentation - March 2020 CROMWELL PROPERTY GROUP
Cromwell
Securityholder
Presentation
March 2020

                 CROMWELL PROPERTY GROUP   1
Cromwell Securityholder Presentation - March 2020 CROMWELL PROPERTY GROUP
Important Information & Disclaimer
This    presentation     including     its   appendices     performance. Any “forward-looking” statements are           Property Fund ARSN 153 092 516 (APF), Cromwell
(Presentation) is dated 19 March 2020 and has been          based on assumptions and contingencies which are            Direct Property Fund ARSN 165 011 905 (DPF),
prepared by Cromwell Property Group, which                  subject to change without notice. Any forward-looking       Cromwell Ipswich City Heart Trust ARSN 154 498 923
comprises Cromwell Corporation Limited (ACN 001             statements are provided as a general guide only and         (ICH), Cromwell Phoenix Opportunities Fund ARSN
056 980) and the Cromwell Diversified Property Trust        should not be relied upon as an indication or               602 776 536 (POF), Cromwell Phoenix Property
(ARSN 102 982 598) (the responsible entity of which         guarantee of future performance.                            Securities Fund ARSN 129 580 267 (PSF), Cromwell
is Cromwell Property Securities Limited (ACN 079 147                                                                    Property Trust 12 ARSN 166 216 995 (C12) and
                                                            The information in this Presentation has been
809; AFSL 238052)). Shares in Cromwell Corporation                                                                      Cromwell Riverpark Trust ARSN 135 002 336 (CRT)
                                                            prepared in good faith and has been obtained from or
Limited are stapled to units in the Cromwell Diversified                                                                (the funds). In making an investment decision in
                                                            based on sources believed by Cromwell Property
Property Trust. The stapled securities are listed on the                                                                relation to one or more of the funds, it is important that
                                                            Group to be reliable. To the maximum extent
ASX (ASX Code: CMW).                                                                                                    you read the product disclosure statement for the fund.
                                                            permitted by law, Cromwell Property Group, their
                                                                                                                        The PDS for each fund is issued by CFM and is
The information in this Presentation is subject to          officers, employees, agents and advisors do not make
                                                                                                                        available from www.cromwell.com.au or by calling
change without notice and does not purport to be            any representation or warranty, expressed or implied,
                                                                                                                        Cromwell on 1300 268 078. APF, ICH, POF, C12 and
complete or comprehensive. It should be read in             as to the currency, accuracy, reliability or
                                                                                                                        CRT are not open for investment. Applications for
conjunction with Cromwell Property Group’s other            completeness of the information in this Presentation
                                                                                                                        units in DPF and PSF can only be made on the
periodic and continuous disclosure announcements            and disclaim all responsibility and liability for the
                                                                                                                        application form accompanying the relevant PDS.
available at www.asx.com.au.                                information (including, without limitation, liability for
                                                            negligence) and do not accept any liability for any         This Presentation is for information purposes only and
The information in this Presentation does not take into
                                                            harm, loss, costs or damage arising from the use or         does not constitute an offer to sell, or the solicitation of
account your individual objectives, financial situation
                                                            reliance on the information and are released from all       an offer to buy, any securities or any other financial
or needs. Before making an investment decision,
                                                            liability of any nature arising out of any loss or damage   products in any jurisdiction and is not a prospectus,
investors should consider, with or without a financial or
                                                            suffered.                                                   product disclosure statement or other document under
taxation adviser, all relevant information (including the
                                                                                                                        Australian law or any other law.
information in this Presentation) having regard to their    To the extent that any general financial product advice
own objectives, financial situation and needs.              in respect of Cromwell Property Group stapled               © 2020. Cromwell Property Group. All rights reserved
Investors should also seek such financial, legal or tax     securities is provided in this Presentation, it is
advice as they deem necessary or consider                   provided by Cromwell Property Securities Limited.
appropriate for their particular jurisdiction.              Cromwell Property Securities Limited and its related
                                                            bodies corporate, and their associates, will not receive
Cromwell Property Group does not guarantee any
                                                            any remuneration or benefits in connection with that
particular rate of return or the performance of an
                                                            advice.
investment in Cromwell Property Group nor do they
guarantee the repayment of capital from any such            Cromwell Funds Management Limited ACN 114 782
investment or any particular tax treatment. Past            777 AFSL 333214 (CFM) is the responsible entity of,
performance is not a reliable indicator of future           and the issuer of units in the Cromwell Australian

                                                                                                                                       CROMWELL PROPERTY GROUP                         2
Cromwell Securityholder Presentation - March 2020 CROMWELL PROPERTY GROUP
Protect your investment – why you need to vote
against the election of Dr Gary Weiss
What could happen if ARA's nominee, Dr Gary Weiss, is elected to Cromwell’s Board

WHAT'S AT STAKE                                                                     IMPACT

GOVERNANCE
                                                                                       
DISTRIBUTIONS
                                                                                       
BOARD UNITY
                                                                                       
RISK
                                                                                       
CONFLICTS
                                                                                       
VOLATILITY
                                                                                       
“We are attracted to the strength and depth of their [Cromwell’s] platforms, track record of value
enhancing real estate strategies and strong corporate governance.”
ARA CEO John Lim, 7 March 2018

                                                                                  CROMWELL PROPERTY GROUP   3
Summary response to ARA's incorrect claims

    ARA'S INCORRECT CLAIMS                                                          THE FACTS
                                                                                    Cromwell's Board has invited ARA's input into the strategic review process.
    "It is vital that any strategic review process...include the
1   participation and input of the largest owners of the business..."       FALSE   As a direct competitor to Cromwell, ARA is materially conflicted from
                                                                                    contributing to the process at Board level.

    "As a fellow securityholder with ~$700m invested in Cromwell,
                                                                                    ARA is directly competing with Cromwell for assets and capital which
2   ARA's objective is to maximise the value of Cromwell for the            FALSE   deprives Cromwell the opportunity to maximise value for all securityholders.
    benefit of all securityholders"

                                                                                    ARA has a control agenda. Its actions at Cromwell's 2019 AGM where it
    "ARA has nominated Dr Gary Weiss AM as its nominee to join
                                                                                    used its securityholding to try to vote out two directors and appoint Dr Weiss
3   the Board of Cromwell. If elected, Dr Weiss will be only one of         FALSE   provides clear proof of its takeover by stealth agenda. If ARA had been
    seven directors on the Cromwell Board."
                                                                                    successful, Dr Weiss would have been one of four non-executive directors.

    "Nominating one director to a Board of seven directors is                       ARA's actions at Cromwell's 2019 AGM where it used its shareholding to try
4   neither 'taking control' nor a 'takeover by stealth and any             FALSE   to vote out two directors and appoint Dr Weiss provides clear proof of its
    statement claiming as such is nonsense."                                        takeover by stealth agenda.
    “Despite ARA's efforts to work collaboratively, discriminatory                  Under the ASX Listing Rules, ARA was ineligible to participate in the
    actions undertaken by Cromwell, such as excluding ARA from                      placement. Under the DRP Rules, ARA was ineligible to participate in the
5   the June 2019 placement and dishonouring ARA's election to              FALSE   DRP. Both of these facts have been extensively explained to ARA.
    take-up the DRP, demonstrate a clear intention to subvert                       Cromwell’s Chair has also repeatedly offered to meet ARA’s CEO, and
    securityholder rights..."                                                       been rejected each time.
    “Dr Weiss has publicly stated that, if elected, he will retire from
    the Board of Straits Trading Ltd. Dr Weiss has no other
                                                                                    Dr Weiss remains significantly overcommitted with multiple Board
    affiliations with ARA that would cause a conflict of
6   interest...will also review his current portfolio of directorships to   FALSE   appointments and remains non-independent. For a number of his Board
                                                                                    appointments, Dr Weiss is dealing with material corporate issues.
    ensure he can make the required time commitment to
    complete his duties as a director of Cromwell."
                                                                                    ARA has used selective and incorrect information to distort the facts and
    “ARA has previously raised...serious concerns in relation to                    didn’t have any concerns when ARA CEO John Lim declared ‘we are
7   Cromwell's strategic direction and operating performance..."            FALSE   attracted to the strength and depth of their platforms, track record of value
                                                                                    enhancing real estate strategies and strong corporate governance’

                                                                                                                         CROMWELL PROPERTY GROUP                    4
Cromwell’s Strong
and Reliable
Performance

                    CROMWELL PROPERTY GROUP
15 years of Consistent and Reliable Returns
Cromwell Total Securityholder Returns (TSR) – Annualised to 31 December 2019

30.0%

        26.3%

25.0%           24.1%

                                                                                                                                    20.6%
                         19.6%
20.0%

15.0%                                14.4%                                                          14.1%

                                                                                        11.2%                         11.6%
                                             10.4%                     11.0%
                                                       9.5%                    9.3%
10.0%
                                                                                                             7.9%                            8.0%

                                                                                                                                                      4.9%
5.0%

0.0%
                1 year                       3 year                            5 year                       10 year                         15 year

                     Cromwell Total Return            All Ordinaries Accumulation Index         S&P / ASX 300 A-REIT Accumulation Index

                                                                                                                              CROMWELL PROPERTY GROUP        6
Cromwell versus ARA Managed REIT performance
Cromwell’s Total Securityholder Return (TSR) compared to ARA managed REITS

                    Source: Factset as at 4 March 2020                                                 7
                                                                             CROMWELL PROPERTY GROUP
Funds Management
Track record of growing and transforming Funds Under Management

                                                        Growth in Total FUM ($bn)
 Cromwell is progressively growing and
                                                          14
  transforming the composition of its funds                                             Internal       Retail      Wholesale
                                                          12
  under management with all components                    10
                                                                                                                                    6.7         6.1
  growing strongly over the last five years                   8                                                              6.7
                                                                                6.0           5.7            5.3
                                                              6
       Internal is up 50% to $3.6 billion                                                                                                      2.2
                                                              4    0.1                                                              2.3
                                                                                1.4           1.6            1.8             2.0
                                                                   1.1
       Retail is up 100% to $2.2 billion                     2                               3.0            2.9             2.8    2.9         3.6
                                                                   2.4          2.7
                                                              0
       Wholesale has increased from $0.1                         Jan-14
                                                                  Jun-14      Jan-15
                                                                              Jun-15         Jun-16
                                                                                             Jan-16         Jun-17
                                                                                                            Jan-17       Jan-18
                                                                                                                         Jun-18    Jun-19
                                                                                                                                   Jan-19     Dec-19
                                                                                                                                              Jan-20
        billion to $6.1 billion
                                                        Path to Securing European FUM
 Total FUM was $3.6 billion in June 2014 and           € 9.0
                                                                         European FUM ($B)            % recurring FUM                        € 8.0
  this has increased to $11.9 billion as at 31          € 8.0
                                                        € 7.0
  December 2019                                                                                                                                  75%
                                                        € 6.0
 European FUM has also been progressively              € 5.0
                                                                                € 3.9               € 3.8            € 3.8
                                                        € 4.0     € 3.4
  transformed, with 72% of FUM now backed
                                                        € 3.0                                                            72%
  by long term or listed funds, securing                € 2.0
                                                                                                       49%
                                                                                       36%
  sustainable revenue for the European funds            € 1.0
                                                                         0%
  management platform into the future                    €-
                                                                   Jun-17        Jun-18             Jun-19           Dec-19                 Medium term
                                                                                                                                              target

                                                                                                            CROMWELL PROPERTY GROUP                       8
ARA Nominee
Dr Gary Weiss

                CROMWELL PROPERTY GROUP
Dr Gary Weiss – Overcommitted and Conflicted

Dr. Weiss remains significantly overcommitted on other publicly listed and private boards, despite announcing his
retirement from Ridley Corporation, and intention to step down from Straits Trading if elected.

    Company                                                         Position
    Ariadne Australia Limited                                       Executive Director                   Dr. Weiss currently holds 6 board positions, 3 of which
    Ardent Leisure Group                                            Chair                                are as chair and one is as an executive director.

    Estia Health Limited                                            Chair                                Counting the chair roles as 2 positions2, Dr. Weiss holds
    Ridley Corporation Limited                                      Chair1                               the equivalent of 9 board positions.

    Hearts and Minds Investments Ltd                                NED                                  Upon retiring from the Ridley Corporation Board, Dr. Weiss
    Thorney Opportunities Ltd                                       NED                                  will still hold the equivalent of 7 board positions.

 Dr. Weiss is conflicted as a result of his directorship of Straits Trading since 2014. Straits Trading is ARA's largest
  shareholder owning 21% of ARA. Straits is also co-invested with ARA CEO's, John Lim’s private family office in Straits
  Real Estate.
 Dr Weiss has a close relationship with ARA and would remain non-independent for the foreseeable future after resigning
  from the Straits Board.
 Dr. Weiss is not independent but rather aligned with ARA and its takeover by stealth agenda.

1 As   of March 2020, Dr Weiss has indicated that he will be stepping down from Ridley Corporation Limited in June 2020.
2   As outlined in the policies of most proxy advisors and investors.

                                                                                                                                         CROMWELL PROPERTY GROUP      10
Dr Weiss – Estia, Ridley and Ardent

 Over the last few years, Dr. Gary Weiss has been Chair of Estia Health Limited, Ridley Corporation Limited and Ardent
  Leisure Group, all of which have performed poorly in terms of share price performance.
 Cromwell, on the other hand, has delivered a significant ~29% return on investment.

                                          Share Price Performance Dec 01 2016 – Feb 28 2020

       40%
                               29.25%

       20%

         0%

      -20%
                                                       -23.98%
      -40%                                                                       -30.80%

      -60%
                                                                                                               -63.95%
      -80%
                     Cromwell Property Group       Estia Health Limited   Ridley Corporation Limited      Ardent Leisure Group
  Source: Morningstar DatAnalysis

                                                                                                       CROMWELL PROPERTY GROUP   11
Dr Weiss – Ariadne, Ridley, Thorney, Estia, Ardent, Hearts and Minds

 The following are the shareholder returns for Dr. Weiss’s current boards, during his tenure.

                                                 Shareholder Returns since Appointment to the Board

      20.00%
                             8.51%

        0.00%

                                                                                                                                -7.48%
     -20.00%

                                                                              -26.85%
     -40.00%                                           -32.79%

     -60.00%

     -80.00%
                                                                                              -78.28%
                                                                                                             -84.10%
   -100.00%
                      Ariadne Australia         Ridley Corporation            Thorney       Estia Health   Ardent Lesiure   Hearts and Minds
                                                                            Opportunities

 Source: Morningstar DatAnalysis. Shareholder return as at 16 March 2020.

                                                                                                                   CROMWELL PROPERTY GROUP     12
Dr Weiss has a full load!
The news headlines keeping Dr Weiss up at night

Ardent Leisure - Material Adverse Events                  Estia Health Material - Adverse Events
 Financial performance continues to be challenged         Royal Commission into the Aged Care Sector

  “Ardent Leisure withdraws its FY20                      “Estia Health slashes earnings as royal commission
  guidance earnings for Main Event” The Market            bites” AFR, May 24 2019
  Herald 16 March 2020

  “No fun for Ardent Leisure as H1 loss grows” aap         Class Action
  21 Feb 2020
                                                          “Estia Health served with class action” AFR, July
  "Ardent Leisure struggles to pull itself out of hole"   17 2019
  AFR 23 Aug 2019
                                                          Ridley Corporation

 Potential prosecution                                    Sudden CEO departure, weak performance

  “Dreamworld's owner (Ardent Leisure) may face           “Ridley’s Tim Hart departs suddenly as profit
  prosecution” The Canberra Times 24 Feb 2020             outlook trimmed” Farmonline National 29 Jun 2019

  "Dreamworld's parent company Ardent Leisure
  could face up to $3million in fines over fatal          “New Ridley boss takes razor to jobs in 5m
  accident"                                               restructure” Farmonline National 13 Nov 2019
  ABC News 25 Feb 2020

                                                                                    CROMWELL PROPERTY GROUP    13
Takeover by stealth – Control over the Board

 ARA is a direct competitor to Cromwell. Its ongoing hostile attacks are part of a deliberate strategy to gain control of
  Cromwell without paying the appropriate value to all securityholders.
 ARA has repeatedly tried to influence Cromwell's strategy for their benefit.
 ARA has criticised Cromwell's performance on the basis of incorrect and selective information.
 ARA's 2019 letter to securityholders dated 7 November 2019, stated that “If Dr Weiss is elected to the Cromwell Board,
  he will represent only one voice of potentially eight directors.”
 However, ARA voted AGAINST the elections of Ms. Lisa Scenna and Ms. Tanya Cox. This would have resulted
  (subsequent to Geoff Levy’s retirement in Feb 2020) in Dr. Weiss currently having 25% control of the Board.
  Current Elected Board                                       If ARA succeeded at 2019 AGM
  Leon Blitz (NED)                                            Leon Blitz (Chair)
  Tanya Cox (NED)                                             Andrew Fay (NED)
  Andrew Fay (NED)                                            Jane Tongs (NED)
  Lisa Scenna (NED)                                           Gary Weiss
  Jane Tongs (NED)
  Geoffrey Levy (Chair) – retired in Feb 2020

 Cromwell expects that if a second strike is recorded at its 2020 AGM, and ARA (+ Tang Group) vote against Cromwell's
  directors on a spill resolution, then ARA can elect a new Cromwell Board full of ARA friendly directors.

                                                                                                CROMWELL PROPERTY GROUP      14
Board and
Remuneration

               CROMWELL PROPERTY GROUP
Cromwell Board
The Cromwell Board demonstrates strong corporate governance and comprehensive skills and expertise

 Cromwell's Board possesses strong international and Australian experience with deep industry expertise and leadership.

                        Andrew Fay, Tanya Cox, Jane Tongs have strong ASX-listed experience.

                                        Leon Blitz      Andrew Fay       Jane Tongs       Lisa Scenna       Tanya Cox

Independent/ free of conflicts                                                                              
Overboarded                                 No               No               No               No               No
Leadership & culture                        ●                ●                ●                 ●                ●
Property & asset mgt                        ●                                                   ●
Funds/ investment mgt                       ●                ●                ●                 ●
Commercial capability                       ●                ●                ●                 ●                ●
Financial acumen                            ●                ●                ●                 ●                ●
Risk oversight                                                                ●                                  ●
Debt Mgt                                    ●                ●                ●
People                                                                                                           ●
Public policy, government, economics                         ●                                                   ●
Sustainability                                                                                                   ●

                                                                                            CROMWELL PROPERTY GROUP        16
CEO Remuneration – Facts
ARA has been selective about the CEO’s remuneration (and quiet about its own approval of pay structure)

 The CEO’s statutory remuneration increased in FY19 compared with FY18 as a result of the shift and structure of his remuneration
  to more long-term incentives (securities) which is a positive change as it increases 'skin in the game' and securityholder alignment.
 It was a board approved adjustment that was also supported by ARA's nominee, Mr David Blight (the CEO of ARA Australia) who
  sat on the Cromwell Board at that time.
 The CEO’s statutory remuneration has increased by 3.76% over the last three years (FY17 to FY19) which is median among
  peers. ARA has selectively presented information to present a distorted picture.

                                                                                        Change in Statutory Remuneration from FY17 to FY19

                                       50%        43.98%
                                       40%                       34.74%          33.28%
  % change in statutory remuneration

                                                                                                 31.02%
                                       30%
                                       20%
                                                                                                                  7.75%
                                       10%                                                                                        3.76%           1.61%           0.08%
                                        0%
                                       -10%                                                                                                                                      -3.80%
                                                                                                                                                                                                 -9.14%
                                       -20%
                                       -30%
                                                                                                                                                                                                                -28.96%
                                       -40%
                                              Greg Goodman – Andrew Catsoulis Dan Steinberg – David William       Anthony       Paul Weightman Timothy Collyer – Bob Johnston – Peter Allen –  Susan Lloyd- Mark Steinert -
                                              Goodman Group     – National        Dexus         Harrison –      Mellowes –                       Growthpoint      GPT Group     Scentre Group Hurwitz – Mirvac Stockland
                                                              Storage REIT                     Charter Hall      Shopping                       Property Aust.                                    Gorup
                                                                                                              Centres Australia

                                                                                                                                                                             CROMWELL PROPERTY GROUP                      17
CEO Remuneration – Facts
Total statutory remuneration is median among peers

 The CEO’s remuneration is not excessive when compared to industry peers as incorrectly asserted by ARA. The below table ranks
  the total statutory remuneration of CMW’s peers1.
 In addition to this, and as publicly available in the 2019 Cromwell Annual Report, the total vested (actual) remuneration for Paul
  Weightman was ~$400k lower in 2019, compared to 20182

                                                                                      CEO Remuneration
                                                                      Total fixed                                                Other
                         CEO - Company                                                         STI (cash)   LTI (amortised)                  Total remuneration FY19
                                                                    remuneration                                              remuneration

                          Greg Goodman – Goodman Group                $1,423,199                  $0         $11,352,787        $24,773            $12,800,759

                                Peter Allen – Scentre Group           $2,000,000               $1,695,750     $3,937,901        $102,692           $7,157,781

                                     Dan Steinberg – Dexus            $1,586,851               $1,500,000     $2,994,799        $35,113            $6,146,763

                       David William Harrison – Charter Hall          $1,454,721               $1,430,000     $1,579,899        $25,026            $4,489,646

                        Susan Lloyd-Hurwitz – Mirvac Group            $1,500,274               $1,153,125     $2,144,743        $24,442            $4,822,584

                                            Paul Weightman            $1,656,986               $797,225       $1,456,435        $25,005            $3,935,651

                                 Bob Johnston – GPT Group             $1,549,280               $1,210,570     $1,168,869          $0               $3,789,034

                                   Mark Steinert - Stockland          $1,578,165               $600,000       $1,193,458        $34,777            $3,406,427

               Timothy Collyer – Growthpoint Property Aust.            $957,543                $474,583        $743,001           $0               $2,175,127

            Anthony Mellowes – Shopping Centres Australia              $910,000                $324,290        $735,514         $20,897            $1,990,701

.                 Andrew Catsoulis – National Storage REIT             $985,535                $394,000        $140,000         $22,603            $1,542,138

    1   Source: Peer FY19 Remuneration Reports
    2 See   ‘Total Vested Remuneration for the CEO’ on page 57 of the CMW 2019 Annual Report

                                                                                                                                 CROMWELL PROPERTY GROUP           18
ARA claims and
the FACTS

                 CROMWELL PROPERTY GROUP
ARA's incorrect and selective claims

 The pages that follow provide Cromwell's response to a number of the incorrect claims made by ARA
 In each case, ARA has distorted the facts by being selective with information or by providing incorrect information
 As a competitor to Cromwell with a takeover by stealth agenda, ARA is disseminating incorrect information to confuse
  securityholders into thinking that there is an issue with Cromwell's performance – there is none!
 ARA’s behaviour and the lengths it is going to show that it is not acting in the best interests of all securityholders

 7 March 2018. John Lim, ARA’s Group CEO, said:

 “Asia Pacific remains a focus for ARA even as the company expands its footprint globally. We entered
 Australia in 2015 and have been steadily increasing our investments in the market over the last three years.
 Australia continues to offer strong investment and capital raising opportunities to support the growth of our
 funds platforms. “ARA has agreed, subject to satisfaction or waiver of certain conditions, to acquire a 19.5%
 stake in Cromwell from Redefine Properties. We are attracted to the strength and depth of their platforms,
 track record of value enhancing real estate strategies and strong corporate governance. We believe
 Cromwell will benefit from our deep network of capital partners.”

                                                                                                   CROMWELL PROPERTY GROUP   20
ARA’s incorrect claims and the facts about Cromwell

Facts                                                                                          Incorrect claims
This statement is incorrect. AUM was $3.6bn in FY14, $10.1bn in FY15 and $11.9bn in FY19.
AUM has grown substantially from FY14 (note the careful selection of FY15 to flatten the
trajectory). The composition of the AUM has then also changed as Cromwell has deliberately     AUM growth flat since FY15
sought to replace transactional lower value AUM, with longterm AUM which generates recurring
revenue and is less volatile and more reliable.
                                                                                               “Cromwell has again engaged in unjustified
                                                                                               discriminatory behaviour toward its largest
                                                                                               owner...
Cromwell's DRP Rules set out that securityholders with a registered address in Australia and
New Zealand are eligible to participate. ARA has a registered address in Singapore and is
                                                                                               Despite ARA electing to participate in the
therefore, upon reading of the scheme booklet which is available on Cromwell’s website
                                                                                               DRP by taking up securities in Cromwell
and dated back to 2010, clearly ineligible to participate. ARA was paid the distribution in
                                                                                               rather than electing to take the distribution in
cash. The DRP Rules have previously been announced to the ASX.
                                                                                               cash, Cromwell has determined to cash settle
                                                                                               the recent distribution to their largest
                                                                                               securityholder without notice or explanation.”

This is an outrightly false and incorrect claim by ARA. Cromwell’s free cashflow (FCF) for
1H20 was $123.1m and not the $62.9m claimed by ARA. Cromwell realised $20.8m from the
sale of CEREIT units. These units were earned from fees from managing CEREIT. Furthermore,
                                                                                               Distributions have remained materially above
Cromwell did not pay out $50.1m in lease incentives during the half year. $39.4m of unpaid
                                                                                               free cash flow (FCF) reaching 155% of FCF in
incentives were recognised by Cromwell on the acquisition of 400 George Street. The actual
                                                                                               1H20
lease incentives paid during the half year were $10.7m. When these two obvious errors are
corrected, Cromwell’s free cash flow for 1H20 was $123.1m and not the $62.9m claimed by
ARA. Distributions of $97.5m represent 79% of free cash flows and not the 155% ARA claim.

Cromwell did not earn any performance fees from acquiring third party investor interests in    Cromwell's earnings have benefited from
CPRF. This is a completely false claim by ARA.                                                 various non-recurring items in 1H20 which
                                                                                               include $12.8m CPRF performance fee

                                                                                                             CROMWELL PROPERTY GROUP              21
ARA’s incorrect claims and the facts about Cromwell

Facts                                                                                              Incorrect claims
Cromwell has invited input from all securityholders but oversight is the responsibility of the
Board (free of conflicts) and cannot, and should not, be opened up to a competitor. Any notion
that ARA should participate at Board level presents material risks to non-affiliated               “Cromwell’s “strategic review” should have the
securityholders as ARA competes with Cromwell for assets and capital and its nominee would         input and oversight of the largest owner.”
be heavily conflicted.

Cromwell’s funds management businesses in Australia, New Zealand, Singapore and Europe
all have the ability to earn transactional fees from acquisition fees, disposal fees and
                                                                                                   Despite the strong headline numbers in
performance fees and have done so, year on year, every year. They are not “one-off, non-
                                                                                                   Cromwell's 1H20 result, underlying
recurring items”.
                                                                                                   performance was poor...of significant concern
                                                                                                   is the inclusion of non-cash ...and non-recurring
Cromwell earned $32.0m as part of its sale of its 50% interest in Cromwell Partners Trust to
                                                                                                   one-off items in operating profit.
Early Light International. The $32.0m was received in cash and forms part of operating profit.

In FY18, the Cromwell Board, including ARA nominee David Blight at the time, decided to
invest into its global platform as part of its growth strategy. Cromwell now operates 6 licenced
                                                                                                   Cromwell’s corporate costs have ballooned
entities across Australia, Singapore, UK and Europe and maintains the governance and
                                                                                                   from FY18 to FY19 by 48.3% while EPS & DPS
compliance regimes needed to work in multiple jurisdictions. The deliberate and strategic
                                                                                                   have declined
investment in growth for the benefit of all securityholders has led to an increase in corporate
costs but has also started to pay benefits as evidenced by FY19 results and FY20 guidance.

The target gearing range of 30% - 40% refers to headline gearing. Cromwell’s headline gearing      “Pro forma gearing at 31 December 2019 is
is expected to return to within target range following the announced sale of 50% of 475 Victoria   above the Board's preferred range of 30%-
Avenue. The sale of 50% of the asset to a significant capital partner is part of the Invest to     40%.“ "Elevated gearing increases risks
Manage strategy.                                                                                   for securityholders.”

                                                                                                                  CROMWELL PROPERTY GROUP              22
ARA’s incorrect claims and the facts about Cromwell

Facts                                                                                             Incorrect claims
                                                                                                  “A significant percentage of Cromwell’s issued
Votes for Dr Weiss at the 2019 AGM were almost entirely made up of ARA’s securityholding          securities supported Dr Weiss’s election
(~23.7%) and that of the Tang family who owned (at the time of the 2019 AGM, increased since      reflecting the growing dissatisfaction with
then) ~13.7% of Cromwell’s issued securities. ARA and the Tang family have a long-standing        Cromwell’s performance and governance
business relationship.                                                                            amongst a large proportion of the capital
                                                                                                  base.”
                                                                                                  “Cromwell is in disarray and needs the stability
                                                                                                  of its largest investor.”
Cromwell delivered strong HY20 results. These results show successful execution of strategy -
the exact opposite of ‘disarray’ including 59% increase in statutory profit per security and an
                                                                                                  “Cromwell’s operating business has
Underlying operating profit of $134.1 million, up 62% or 26% on a cents per security basis
                                                                                                  consistently underperformed.”

ARA has been selective in the information it has chosen to use so it can distort the facts.
The distribution was 7.00 cps in 2011 and increased consistently every year to 8.34 cps in
2017. Cromwell then launched its Invest to Manage strategy which included a deliberate
decision to reinvest some of the distribution into growth opportunities. This strategy was
                                                                                                  “Over a 10 year period negative distributions
approved by the Board, which included ARA’s nominee at the time.
                                                                                                  growth of 1.1%”
FY20 guidance is that the distribution will be no less than 7.50 cps for FY20. Over the 10 year
period however Cromwell has delivered total annualised securityholder returns of 14.7%
outperforming the ASX/AREIT 200 index of 11.6%.

-   NTA is up to $1.04 (FY19 $0.99)
                                                                                                  “Cromwell has failed to reward securityholders
-   Cromwell will pay distributions of 7.50 cps for FY2020, 3.4% higher than last year
                                                                                                  during a strong real estate market.”
-   TSR of 14.7% p.a. over 10 years has outperformed the ASX/AREIT 200 index of 11.6%.

                                                                                                                 CROMWELL PROPERTY GROUP             23
ARA’s incorrect claims and the facts about Cromwell

Facts                                                                                                  Incorrect claims
The CEO’s statutory remuneration increased in FY19 compared with FY18 due to reporting two
years of potential future performance options in the one financial reporting year. This was a board
                                                                                                       CEO Paul Weightman’s statutory
approved adjustment that was also supported by ARA's nominee, Mr David Blight (the CEO of
                                                                                                       remuneration package increased by 34.1%
ARA Australia) who sat on the Cromwell Board at that time. The CEO’s statutory
                                                                                                       from FY18 to FY19
remuneration has only increased by 3.76% over the last three years (FY17 to FY19) which is
median among peers. ARA has selectively presented information to distort the facts.

Cromwell hosted135 people at a pre-planned marketing event, and as an international business,
and as part of its planned marketing activities, Cromwell has, or will, organise investor events in
                                                                                                       Hosting 135 people at the 2019 Rugby
Australia, UK, Netherlands, France, Singapore, Germany and Japan this financial year. All of
                                                                                                       World Cup in Japan
Cromwell’s events are included in its marketing budget, which is not material to earnings, and
costs are included within record HY20 result of EPS 5.2 cents per security.
The equity investment i.e. securityholders money, available in Cromwell's results, as at 31
                                                                                                       In 2019 Cromwell invested more than A$1bn
December 2019 was $574.1 million. The investment is accretive to earnings. The portfolio is due
                                                                                                       of Securityholders’ money into Polish
to be sold down as part of the ‘Invest to Manage’ strategy. Cromwell is targeting a 20 to 30%
                                                                                                       shopping centres
holding which represents approx. $120 million to $170 million of securityholders’ investment.

European FUM is now 72% backed by long term or listed funds, securing the sustainable revenue
                                                                                                       “Cromwell has a poor track record
for the European funds management platform into the future. Cromwell's overseas segments are
                                                                                                       overseas.”
performing strongly with operating profit up 31% from the prior comparable period.

ARA has been selective in the information it has chosen to use so it can distort the facts.Operating
earnings were 7.10 cps in 2011 and increased to a high of 9.41 cps in 2016. This result included
substantial one-off transactional income from Cromwell’s investment in Investa Office Fund.            Operating earnings lowest since FY 13

Cromwell’s 'Invest to Manage' strategy, which was approved by the Board, including ARA’s board         EPS growth FY 10 to FY 19 negative 0.4%
nominee at the time involves reinvesting some of the distribution into building additional revenue
streams to support future operating earnings. Guidance is now not less than 8.30 cps in FY20.

                                                                                                                  CROMWELL PROPERTY GROUP          24
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