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Discord age of z

It was really important that we get out and speak to consumers to really understand how they are seeing the world post-COVID, and is there a way Discord could actually fit into their lives—30% of them said they had been using it for things outside of gaming. And when I did consumer insights in the fall, I found about 78% of people are using Discord
for non-gaming or a combination of gaming and non-gaming. We are attracting different types of people who have different interests, and the rebranding really was in response to what we were hearing. Why are people gravitating to Discord for their hobbies and interests, not just for games? It is a place where they can come and have real
connections around shared interests—and those interests used to be gaming, but we now have all kinds of servers, more than 19 million now. We see a lot more students connecting about global projects. We have people doing karaoke. There is an [English as a Second Language] group, and because they feel safe on Discord they come together and
they practice telling jokes in English. When people come to discord, it is because they feel that connection. It's not like a broadcast type of experience where you're putting your message out into the world. When they're on Discord, they're connecting with people and responding. What is Discord doing to balance problems with hate speech against
the freedom of expression that creates a vibrant community? We have a zero tolerance for any hate speech. About 15% of our company is dedicated to trust and safety. We have moderators and we have the Moderator Academy that helps server owners for some of our public servers, so that they can set things up in a way that, as they scale, they can
keep the communities that they run safe. Talk us through the brand redesign, the more-vibrant blurple color and the feedback you’ve received. [In the old logo, our mascot] Clyde was actually restricted in a talk bubble. We just wanted to celebrate him more. Our community is vibrant, we're growing as a company and what you can do on Discord is
growing. We wanted to actually signal that change in a very positive way. These vibrant colors signal change and some of the great things still to come. As Discord’s CMO, what are some of the biggest challenges you’re facing right now? Our mission is to create space for everyone to find belonging, and I think it's really important that people
understand "belonging" is really what we fight for, because you can come on to discord and find people that you can connect with and not feel like you're on the outside. Most of our audience is young, like Gen Z. This generation has a lot of optimism and confidence that they can do things to actually make the world better. So you will see us doing
things for Pride, for Asian heritage month, for Juneteenth. We just released a music video to promote unity and solidarity between the black and Asian communities and to stop Asian hate. You'll see us showing up in moments that matter, not just for our brand but also for our consumers that we serve. Speaking of, you’re one of the few Asian American
females in a CMO post. How has your experience shaped your approach to marketing? As a first-generation Filipino from Detroit, when I think about marketing I think about all the ways you can use it to connect with consumer pain points. I didn't see a lot of people like me as I was going up in my career. When I started on the agency side, one of my
first clients was GM. All I could think about was going into a dealership and watching my parents trying to negotiate and buy a car. It was a little bit painful for me seeing that consumer interaction, so I pitched to GM to create their first website. Consumers could interact with dealers online, and it would help people like my parents actually have
access to the information they needed to interact with people in a situation that might be uncomfortable. I was thinking as a marketer, “wow, I'm really solving a pain point. How could I do this for more people?” I've taken that lesson, whether it was working on Volkswagen, going to Nike, VSCO, and today, at Discord: I worked on rewriting the
mission and the vision statement for the company, because inclusion is really important and there's so much we can do in our brand messaging moving forward. Is there enough representation of Asians and AAPI in the marketing and tech industries? CMOs have the responsibility to hire diverse candidates, not only for their team, but also for their
agency partners. It's not just because your team should reflect the people that you serve, it's also the right thing to do. I live in Oakland, so there's been a lot of unrest here, and just thinking about the vulnerability of the elderly is really very hard for me. I started to check in with my family and my friends and be like, “How are you doing? How can I
help you? You're not alone.” I expanded to our employees, checking in with our ERG (employees resources group) at Discord and being more visible to let them know that we're all kind of feeling this, and offer allyship. Does Discord have any plans to eventually integrate advertising or marketing onto its services? We don’t have advertising right now
on Discord and we never have. In our business model, we have a product called Nitro, which allows consumers to either boost or enhance their performance on the platform, to personalize it a little bit more. We don't have any current plans to start running ads. Is Discord planning to compete with Slack, or voice apps like Clubhouse? Who’s your
greatest frenemy in the industry? I like the way you phrase that—it's really interesting because a lot of times people tend to try and understand Discord by comparing us to others. Social audio was already on our roadmap partially because that's how people use Discord. One of the features we launched last month was called Stage Channels, which is
social audio. And we actually partner a lot with other companies, brands or platforms because that's where consumers like to interact with us. For example, Snoop Dogg was spinning a set on YouTube and Twitch and the community was talking about it on Discord. A lot of times people will watch people play games on Twitch, but they'll talk about it
on Discord, or come together and watch things on YouTube and talk about it, or listen to music on Spotify together. That’s just the way consumers interact. Setting an age when signing up is simple enough, but changing a Discord birthday after creating an account is far more complicated to do. Discord can be a great location for finding and joining
new communities, but if the user needs to change their age or birthday, it is not so easy to do. A number of social media and network services have been putting additional safety and security features in place recently and some of these can have an effect on the experience of existing users. As a direct response to the moderation criticisms and
complaints by users, agencies, and even governments, many services have implemented new features that are designed to protect their users and communities. In some instances, these changes have resulted in who can use a service, how it can be used, and what can be posted or uploaded. While these changes tend to most often affect new posts and
uploads, there have been some more fundamental protection put in place as well. One of those more fundamental changes relates to user date of birth. For example, both Discord and TikTok now place a greater focus on making sure the content a user is exposed to is suitable and designed to be seen by them. In Discord’s case, this can include
ensuring that certain communities are not seen by any users under the age of eighteen. Due to this, and while there are no age verification procedures in place when signing up, some users may find they are unable to join new communities. Although there might be a number of reasons why a certain community is unavailable, the wrong age linked to
a user’s profile can be a common problem. Changing A Discord User’s Age Is Not Easy If a Discord user doesn’t set the correct age when setting up their account, then changing it is not exactly an easy process. To be clear, Discord users cannot manually change their profile age or date of birth themselves. Instead, they will need to contact Discord by
accessing the Submit a request form in the settings. Besides providing an email address and the details that need to be changed, they will also have to mark the request as a “Trust & Safety” issue and “Age Update” as the reason for the report. If a user has actually been locked out of a community that they were once part of due to an age restriction,
they will need to provide a copy of a photo ID and their full Discord Tag with the Submit a request form, so that their age can be manually verified and updated by the Discord team. Although neither of these options are as simple as they could be, the process is designed to protect users and the wider Discord community. Therefore, it is something
that is unlikely to change in the near future and another reason why it is important to ensure the correct age is set when initially creating a Discord account. Next: Discord Stage Channels & Clubhouse Live Audio Features Compared Source: Discord WB Wanted Dark Knight Director To Launch Shared Movie Universe Related Topics About The Author
John Finn (803 Articles Published) More From John Finn Publié le 15 mars 2021 à 7:00Mis à jour le 24 mars 2021 à 15:36Au-delà des traditionnels Snapchat, Instagram, TikTok et désormais Twitch , les start-up regorgent d'ingéniosité pour séduire la génération Z accro aux réseaux sociaux et aux messages instantanés. D'après une étude de
Médiamétrie, les 15-24 ans passent en moyenne 2 h 12 par jour (+26 % par rapport à 2019) à naviguer sur les réseaux sociaux, trois fois plus que les Français. Voici quelques-unes de leurs applications favorites :Yubo, LE réseau des adosYuboC'est une pépite française née en 2015 qui cartonne à travers le monde, avec près de la moitié de ses
40 millions d'utilisateurs outre-Atlantique, devant le Royaume-Uni et la France. Le concept : swiper à gauche ou à droite des profils et faire des vidéos en direct, avec la possibilité d'inviter d'autres personnes pour discuter et échanger.L'application est utilisée pour faire des rencontres sociales, virtuelles ou réelles, amicales et, de fait, parfois
amoureuses. Les utilisateurs sont répartis par tranche d'âge : un majeur, par exemple, ne peut pas discuter avec un mineur. Près de 90 % des utilisateurs sont âgés de 13 à 18 ans, avec un pic à 16 ans, nous confie l'entreprise. Fondée par trois Français, Yubo a réalisé une levée de 40 millions d'euros fin 2020, portant son financement à 51 millions
d'euros. L'application fonctionne sans publicité et repose sur un modèle freemium.Hoop, pour se faire des potes sur SnapchatHoopLe principe ? Les profils défilent de la même façon que sur Tinder avec une icône pour refuser et une pour envoyer une demande de contact sur le réseau Snapchat. L'histoire s'arrête là, les utilisateurs qui souhaitent
discuter doivent alors quitter l'application. « Ils peuvent ainsi développer une amitié virtuelle sur Snapchat, qui débouche rarement sur une rencontre dans le monde physique », explique Lucas Gervais, le cofondateur. D'ailleurs ce n'est pas l'objectif de Hoop, qui ne propose qu'une géolocalisation limitée au pays. L'Hexagone représente 10 % de ses
16 millions d'utilisateurs, en majorité âgés de moins de 18 ans. La plupart des adeptes de Hoop se situent outre-Atlantique.« On a décidé de rester dans cette partie amicale pour des raisons de sécurité car, contrairement aux applications de dating, nous avons moins de modération à faire », ajoute le jeune entrepreneur de 26 ans, dont le modèle
repose sur la publicité et les achats intégrés - des « diamants » payants qui permettent d'ajouter plus d'utilisateurs.Discord, du gaming au grand publicDiscordA l'origine réservée aux gamers , Discord rassemble aujourd'hui une communauté de tous horizons, et en particulier des jeunes. La plateforme américaine de messagerie instantanée réunit
100 millions d'utilisateurs actifs chaque mois pour… 4 milliards de minutes de conversation chaque jour. Créée par l'Américain Jason Citron, Discord fonctionne sous la forme de serveurs : chaque utilisateur peut créer un serveur thématique et d'autres membres peuvent le rejoindre, suite à une invitation. Ensuite, les interactions sociales font leur
oeuvre, grâce à des discussions textuelles et/ou vidéo. Avec le confinement de mars 2020, de nombreux étudiants et professeurs français ont utilisé la plateforme, recommandée alors par le gouvernement, pour faire cours, travailler en groupe ou bien communiquer de manière personnelle. Fin décembre 2020, la start-up a levé 100 millions d'euros et,
dans le même temps, la Federal Trade Commission (FTC) a annoncé lancer une enquête sur les pratiques de collecte de données de grandes entreprises de la tech, dont Discord.Plato, pour jouer entre amisPlatoFondée en 2015, Plato permet de jouer à des mini-jeux (bingo, golf, bowling, tir à l'arc, etc.) à plusieurs, que ce soit des inconnus ou des
amis. L'application propose aussi une messagerie de groupe et des salles de discussions publiques. Mais à l'image de la plupart des réseaux sociaux pour les jeunes, elle permet aussi des propositions de drague alors même que c'est une application de jeux. Plato fonctionne sans publicité mais permet des microtransactions notamment pour
personnaliser les jeux. Surtout plébiscitée durant le premier confinement, cette application américaine compte un peu plus de 30 millions de joueurs enregistrés, dont 5 millions actifs chaque mois.Retrouvez dans tous les kiosques notre prochain supplément papier sur la génération Z, à paraître avec Les Echos du 29 mars. Meilleures évaluations Le
plus récent Meilleures évaluations Il y a 0 commentaire et 1 évaluation venant de France Afficher tous les commentaires We Are / Getty Images Investors from Generation Z — generally, those in their mid-20s or younger — have quickly staked their role in Silicon Valley, landing coveted jobs at major firms and overseeing millions of dollars in
equity. Their insights are already shaking up venture capital as they make names for themselves through TikTok, Twitter, and other nontraditional paths.Insider profiled 29 up-and-coming Gen Z venture capitalists in February. We asked some of these young investors to share the names of the platforms for work, productivity, gaming, and socializing
they've recently discovered and are keeping a close eye on. If you don't recognize a lot of the apps on this list, that's OK — leave it to Gen Z to find the next big thing.Insider confirmed none of the apps listed are in the portfolios of the investors who recommended them. Someone using Notion to plan a company road map. Notion Notion has attracted
hype as a one-stop productivity tool for people and teams, with notes, to-do lists, and more. Kat Chiou, an associate at FirstMark Capital, said she knew people who "literally design their lives on Notion."According to Chiou, one key benefit of Notion is that it requires little code, making it easy to use for nontechnical users. Its simple design means
there a ton of ways someone can use it to help their workflow, Chiou said."You're so empowered to build a platform with whatever your use case is," Chiou told Insider. More: Features Generation Z Venture Capitalists Discord It indicates an expandable section or menu, or sometimes previous / next navigation options.

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