JANUARY 2019 NEWS & PRICING - The Mind-Eye Institute
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CONNECTION
MAKING THE
JANUARY 2019 21ST CENTURY
NEWS & PRICING EYE CARE
DR. ZELINSKY
ADDRESSED GLOBAL SUMMIT
HOW THE MIND-EYE CONNECTION
AFFECTS MENTAL HEALTH
2Internationally noted for her work on the retina and its impact on brain function, physiology
and mental health, Dr. Zelinsky is the first optometrist ever invited to address the prestigious
N20 World Brain Mapping & Therapeutic Neuroscience Summit.
Dr. Zelinsky recently was a Keynote Speaker at the N20 Conference in Buenos Aires, Argentina. She spoke to leading neuroscientists
and neurosurgeons from around the world about how eye care must change from the 20th century model in order to help more
people. The N20 Summit submitted her policy recommendations among others to the G20 Summit of world leaders on November
30, 2018. Those recommendations were accepted and will be eventually implemented.
The N20 Summit was launched in 2014 as a project of the Society for Brain Mapping and Therapeutics. The S.B.M.T. is aligned
with the National Institute of Heath’s BRAIN INITIATIVE — to revolutionize understanding of the human brain and accelerate
development of new technologies that will more effectively treat neurological disorders. [ https://www.nih.gov/ ]
3IN HER SUMMIT PRESENTATION, DR. ZELINSKY FOCUSED ON
THREE KEY ISSUES:
Typical Eye Testing May Not Thoroughly Assess Sensory Overload
01 02 03
MAKE THE CONNECTION CHANGING PERSPECTIVES SKILLNESS VS ILLNESS
The traditional practice of using Mental health disorders have Policy changes regarding screening
eyeglasses simply to give a patient reached a crisis level around the for proper connections between
20/20 eyesight is outdated. Current world, including in the United eyes and ears would allow health
scientific knowledge presents States. These disorders are as professionals to intervene in this
the opportunity for prescription much related to retinal sensitivities public health crisis by reducing
eyeglasses to be selectively in peripheral eyesight and lack or preventing various mental
designed to alter sensory of integration between visual health issues, thereby enhancing
integration, including auditory and auditory signals, as they are the quality of life for citizens both
function and body biochemistry. to abnormal brain activity and young and old, promoting better
These alterations can positively neurochemical imbalances. Just as productivity, and potentially
affect learning disabilities, autism, changes in environmental stimuli reducing health care costs by
symptoms of concussion and many can impact brain function and millions of dollars worldwide.
other neurological impairments. biochemistry, so, too, eyeglasses
can modify environmental
input to the retina and mitigate
neurological issues.
4“The retina serves as a two-way portal into the mind and awareness of space and his or her integration of visual
body,” says Dr. Zelinsky, who is a fellow in the College processing with listening. The test has changed the lives
of Optometrists in Vision Development and the Neuro- of both pediatric and adult patients.
Optometric Rehabilitation Association, as well as a member
of the Society for Brain Mapping, and a community leader for “With the Z-Bell Test℠, we can determine whether the
the Society of Neuroscience. “The way light enters the retina environment is in sync or just plain confusing for a patient,”
impacts brain function, affects various nervous systems she explains. “Using the proper mix of filters, lenses and/or
and alters body biochemistry. We have the knowledge prisms, we can readjust a patient’s visual balance and eye-
to affect the mind and body in positive ways. ear integration by altering the way in which light disperses
across the retina. Changes in luminance on the eye affect
“As eye care professionals, we how the brain interprets and reacts to information about the
environment and can impact a person’s spatial awareness,
can have a positive impact on body movement and selective attention to sound.”
cognitive impairments by using
prescriptive eyeglasses that Dr. Zelinsky’s groundbreaking work in assessing brain
function, with an emphasis on the linkage between eyes
modify the retina’s perception and ears, is described in the recently published book The
of light,” she says. Ghost in My Brain: How a Concussion Stole My Life and How
the New Science of Brain Plasticity Helped Me Get It Back.
Dr. Zelinsky developed the Z-Bell Test℠, a simple but The book was written by one of her former, recovered
revolutionary method of checking a patient’s overall patients, Clark Elliott, PhD.
5OUR FUTURE
We are pleased to announce that The Mind-Eye
Connection has officially become The Mind-Eye
Institute. We hope you like our new logo! A number
of exciting changes designed to benefit your health
are being implemented. These include:
1. Clinics of Excellence will train new doctors across
the country and around the world to facilitate fast
WE ARE access to Institute insights and technology.
EVOLVING 2. The Mind-Eye Research Division will mine the
secrets of retinal-electrical-biochemical connections
As you know, The Mind-Eye Connection has always and how they affect cardiac, endocrine, neurological
gone beyond traditional eye care assessments and other systems. Dr. Zelinsky’s leadership and
and has a highly multidisciplinary approach. collaboration with other patent holders and world-
Dr. Zelinsky is a world-class optometrist who helps renowned researchers ensures enhanced care for our
people by applying 21st century discoveries in Mind-Eye population, first through appropriate beta
neuroscience to classic optometric eye care. She testing, and then through introducing world-premier
was awarded four patents, and provides unique discoveries first to our patients.
solutions that have helped many individuals find
relief where other methods have failed. 3. The Mind-Eye Academy, our visual rehabilitation
center, will complement the benefits of Mind-Eye
prescriptive lenses, enhance recovery speed, and
“Perceiving the world from a limited proactively discover the fastest, easiest ways to
perspective or being overwhelmed maximize your visual performance. Dr. Nast’s many
by what one is seeing, hearing, and decades of experience in this area combine with
experiencing can affect behavior Dr. Zelinsky’s insights and the commitment of our staff
and abilities” – Dr. Zelinsky to ensure experience and energy for breakthroughs.
4. The Mind-Eye Technology Center will strategically
Dr. Zelinsky believes that significant discoveries
apply developing technology to Dr. Zelinsky’s
in her immediate future will transform millions of
discoveries, creating new techniques and products to
lives. She already trains two dozen optometrists
benefit people of all ages can use, whether they have
every month in Europe, Asia, Australia, and across
a brain injury, are misaligned, or simply wish to work
the Americas. Other exciting changes leading us
or play most efficiently.
into the global arena include: training new doctors
to implement faster access to appointments, and
through the Mind-Eye Academy, providing visual SEE PAGE 11 TO FIND OUT MORE ON HOW
rehabilitation to solidify new brain pathways. TO PARTICIPATE IN THESE INITIATIVES.
6OFFICE STAFF
We are pleased to welcome Daniel Myers, O.D. to the
Mind-Eye Institute. For those of you who have not
yet had the opportunity to meet Dr. Myers, he is an
experienced optometrist who has joined Dr. Zelinsky
as Managing Doctor of Optometry. Dr. Myers will
apply his experience and expertise to the handling
of all practice management issues as we strive to
provide you with the best experience possible.
MORE THAN
NEW STRUCTURE JUST RESEARCH
The Mind-Eye Connection has become the Mind-
Eye Institute. Dr. Zelinsky is now Executive Director WE ARE
of Research. Her desire and goal is to further
research and its application. To free herself from BUILDING A
all management responsibilities, Dr. Zelinsky has
taken on a strategic partner to handle the practice SUSTAINABLE
management side of the Institute. This gives her the
opportunity to continue her clinical involvement on a COMMUNITY
more limited basis, while expanding her research and
training of other physicians. Accordingly, effective OF CARE AND
January 28, 2019, Dr. Zelinsky will maintain a limited
4 day per week primary appointment schedule SERVICES FOR
managed by the Institute. Pricing of services and
scheduling are now the responsibility of Dr. Myers. ALL THOSE
David Smyth will assist Dr. Myers in his duties.
IN NEED.
7N E W F O R J A N U A R Y 2 0 1 9
WE CARE ABOUT YOU
3 CHOICES FOR DR. ZELINSKY FOLLOWUP AND ANNUAL CARE
01 02 03
LIMITED APPOINTMENTS UNLIMITED APPOINTMENTS LEGACY ENROLLMENT
If you are a current patient, and have Alternatively, if you are a current We are happy for you to continue to
seen Dr. Zelinsky within the last three patient and have seen Dr. Zelinsky benefit from the Mind-Eye Institute,
years, you may choose, on a first- within the last three years, you but we recognize that if you no longer
come, first-served basis, membership can choose the lower-cost option need specific expertise and are only
in a Limited Appointment Group for of Unlimited Appointments. This coming in for wellness checkups,
Dr. Zelinsky. Scheduling constraints provides appointments with other you may choose to be referred to an
will limit this group size. Regular doctors in our office who are being optometrist outside of the Institute
patients in this group will have priority trained under Dr. Zelinsky’s tutelage that Dr. Zelinsky recommends. The
over other patients for appointments and Dr. Myers’ management. choice is yours. If you would prefer
with Dr. Zelinsky. This Limited Group Among these doctors are O.D.s who to continue seeing Dr. Zelinsky or one
will be charged in accordance with the have worked with Dr. Zelinsky for of the other doctors trained by her,
Limited Appointment fee and testing years. All these doctors will apply please choose either Limited
schedule on page 9. Scheduling for her principles to your healthcare Appointments or Unlimited
all advance appointments in a year concerns at substantially lower cost. Appointments.
will typically occur during the first The Unlimited Appointments fees
appointment of the year. on page 9 will apply. Please address
any pricing questions to Shanda
McPike at 847-501-2020. Scheduling
for Unlimited Appointments is also
expected to be made for the year
ahead during the first appointment
of the year.
8TESTING & EVALUATION
PRICING FOR 2019
Before you see your doctor, most followup and annual appointments will require
approximately 30 to 45 minutes of testing and evaluations and cost $240. Thirty minutes
or less of testing will cost $160. Extra evaluative time, if needed, will be charged at an
additional $80 per quarter hour. In addition, your doctor may order one or more parts
of an OCT exam and/or report. Additional fees for the use of this machine may range
between $75 and $760. If you have not seen Dr. Zelinsky within three years, please see
our website for new patient costs that include comprehensive testing.
Our billing at Mind-Eye Institute is based on hourly rates. Our vision tests and analyses
go beyond standard optometry, and often do not fit into standard insurance CPT codes.
We will provide receipts for you to submit to your insurance company and will do
our best to include appropriate CPT codes, but we can’t guarantee that insurance
companies will reimburse for all the unique work that we do. In addition, since we bill
by time and not by procedure, we can’t guarantee that our pricing will align with your
insurance company’s reimbursement for specific CPT codes.
DOCTOR FOLLOWUP APPOINTMENTS
LIMITED APPOINTMENT GROUP (WITH DR. ZELINSKY)
FOR HELP OR FOR $660 per visit up to 45 minutes and $220 for every additional portion of 15 minutes. The
ANY QUESTIONS minimum fee is $440 for patient meetings of less than 30 minutes. Because of schedule
ABOUT PRICING OR limitations, Dr. Zelinsky will not see Medicare-paying patients or directly participate
ACCOMMODATIONS, in most phone calls. Technicians and other professionals will provide services and
PLEASE CALL information that will be helpful. Calls and reports requiring Dr. Zelinsky’s personal
SHANDA MCPIKE intervention will be charged at $220 per 15 minutes of Dr. Zelinsky’s time.
OR ALLEN HOEY
@ 847.501.2020 UNLIMITED APPOINTMENTS (WITH ACTING DOCTOR)
$240 per visit up to 45 minutes and $80 for every additional portion of 15 minutes.
PLEASE DO NOT CALL
The minimum fee is $160 for patient meetings of less than 30 minutes. Calls and reports
THE FRONT DESK.
requiring more than 15 minutes will be charged at $50 per half hour.
THANK YOU.
Dr. Zelinsky’s training and oversight ensure that her scientific approach is always
included in your care.
9MAKING APPOINTMENTS
DEPOSITS CONFERENCE CALLS & REPORTS
The Institute requires a $300 deposit for There will be a standard charge for
all patients at the time your appointment is requested phone conference calls and
made. The deposit can be made by credit card. reports specifically provided by Dr. Zelinsky.
The deposit will automatically be applied However, if you prefer, we have other
to the total amount due at the end of your doctors who can respond to your phone
scheduled appointment. and report requests at a significantly
reduced fee. Please see page 9, Unlimited
Appointments, for more information.
CANCELLATION POLICY
Courtesy with cancellations and rescheduling INSURANCE/MEDICARE
is expected, and we commit the same to you.
Most of our patients must travel to see us, so Consistent with past practice, upon request,
cancellations cannot be filled on short notice. we can provide a statement which includes
The Institute must have a one (1) week policy CPT codes, and you can submit your claim
for cancellations. If the patient’s appointment to your insurance company. As of April 1,
is canceled less than one (1) week prior to the we will no longer be accepting Medicare.
scheduled appointment, the deposit made for Please contact Allen Hoey if financial
that appointment will not be refunded, except accommodations are important to helping
in the event of extenuating circumstances as you. We may reconsider our decision about
determined and approved by Dr. Myers. Medicare at a later time.
OUR WORKING PROCESS AND SERVICE ORIENTATION.
We are excited about the changes, about providing you with the highest level of service, and about
the scientific breakthroughs ahead. We appreciate you as a patient and friend of the newly-named
Mind-Eye Institute and look forward to our continuing friendship. Attached please find a brochure that
shares Dr. Zelinsky’s unique message to the N20 conference. It condenses the secrets to her insight.
We look forward to seeing you soon.
Very truly yours,_
James Smyth
Director
Mind-Eye Institute, LLC
10JOIN THE MIND EYE TEAM
WE LOVE TO HEAR FROM YOU! GET OUR QUARTERLY NEWSLETTER
No one has a monopoly on great ideas, creativity or To keep up with news about Dr. Zelinsky and Mind-
breakthrough relationships. If you have an idea or know Eye clinical work, research, technology collaboration
someone who might help, we welcome your input. Please and the Mind-Eye Academy, register at newsletter@
share your ideas, insights, and relationships that might help mindeyeinstitute.com.
us serve you better: sharing@mindeyeinstitute.com
PRESS KITS
MIND-EYE INSTITUTE EVALUATION If you are connected with the media and would like further
Ensuring that you and your loved ones’ visual and auditory information including press releases, quotes, or a direct
systems are functioning optimally is only one visit away. contact, you can reach us at media@mindeyeinstitute.com.
Register for an appointment that can pay dividends
for a lifetime: appointment@mindeyeinstitute.com
BUSINESS OPPORTUNITIES
We are all about win-win-win that furthers patient well-being.
If you wish to explore having your clinic become a Mind-Eye
Center of Excellence and/or becoming a research partner,
please reach out to us. Our bandwidth for new projects is
limited, but we welcome relationship and the potential for
conversation. If you are a professional or business with an
interest in working with us, please introduce yourself:
b2b@mindeyeinstitute.com
HELP US HELP OTHERS
If you or a loved one has been helped by Dr. Zelinsky,
please consider helping another, or funding our research.
We are currently working to address dyslexia and dyscalculia
challenges for students and adults, and have always had a
passion for helping young children with learning challenges.
Your kind support will help many others access life skills that
will change their futures. Learn more about how to help us
help others: help@mindeyeinstitute.com
11MIND·EYE INSTITUTE info@mindeyeinstitute.com 1412 Techny Rd, Northbrook, IL 60062, USA v: 847.501.2020 f: 847.501.2021 © 2019 Mind-Eye Institute. All rights reserved.
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