City of Zeeland 2021 Strategic Action Plan
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City of Zeeland 2021
Strategic Action Plan
Adopted by Zeeland City Council on 4/5/21
ZEELAND CITY COUNCIL
Kevin Klynstra, Mayor
Sally Gruppen, Mayor Pro-Tem
Jim Broersma, City Councilmember
Rick Van Dorp, City Councilmember
Glenn Kass, City Councilmember
Mary Beth Timmer, City Councilmember
Phung Lam, City Councilmember
CITY MANAGEMENT TEAM
Tim Klunder, City Manager
Kevin Plockmeyer, Asst. CM/Finance Director
Andrew Boatright, BPW General Manager
Pam Holmes, City Clerk
Abby deRoo, City Marketing Director
Doug Engelsman, CWP Superintendent
Tim Maday, Community Development Director
Scott Nienhuis, Streets, Public Works Operations Superintendent
Tim Jungel, Police Chief
Heather Wood Gramza, Library/Community Center Director
Steve Venlet, Facilities Maintenance Supervisor
Ross Tibbets, Fire/Rescue Chief
City’s Vision and Commitments to Spread Zeel On an annual basis the Zeeland City Council and staff participate in a goal setting retreat/strategic planning session. The annual retreat proves to be beneficial in setting a strategic course of action for City Council and staff in the development of the budget for the fiscal year ahead; how we should focus project efforts in the current calendar year and beyond; and most importantly, to ensure adherence to the City’s vision and commitments to achieve the vision through the development of specific action steps. For 2021, City Council and staff confirmed that the CITY’S VISION for the 2021 STRATEGIC ACTION PLAN shall remain as “FEEL THE ZEEL”. To “Feel the Zeel”, the city will inspire a passionate and spirited pursuit to engage with a big, small town full of everyday good living and unmatched enterprise and to create an abundant enthusiasm among those living and working in the City of Zeeland. The city will achieve the vision through our ongoing pursuit of our commitments (Vibrant Downtown; Strong, Safe and Connected Neighborhoods; Economic and Community Development; Infrastructure and City Services; Culture, Parks and Recreation; Financial Sustainability; Organizational Culture) and through the completion of specific action steps for each commitment. Completion of all commitments and actions steps will be done with our core values (Intentional, Accountable, Excellence, and Service) at the forefront of our Strategic Action Plan pursuits. Like any business plan, the City’s 2021 Strategic Action Plan provides a roadmap and solid framework for what the city looks to accomplish within our commitments to spread “Zeel” in 2021. We believe reviewers of this 2021 Strategic Action Plan will obtain a better understanding of where the City plans to focus time, talent and resources in 2021 (and beyond) in our relentless commitment to spread Zeel! If you have any questions on City Council’s plan for Zeeland’s future, please do not hesitate to follow-up with us. Feel the Zeel! Timothy R. Klunder, City Manager
• Succession Plan (public works Pursue excellence through the provision of quality
ORGANIZATIONAL CULTURE operations & facilities) infrastructure and comprehensive City services
• Government Alliance for INFRASTRUCTURE that are well maintained, inclusive and accessible,
responsive, efficient and offer good stewardship of
Race & Equity
• Wage & Benefit Study
& CITY SERVICES public resources.
To fulfill the
commitments to spread • Snowmelt Plan • Fiber Through City
Zeel, support an organizational
structure that consistently holds to
the city’s core values, seeks to build
leaders, and celebrates our historic
attributes, while also providing an
organizational culture that is
equitable and inclusive.
VIBRANT Revitalize the heart of the
DOWNTOWN community and encourage
a downtown that is financially
affordable and competitive,
physically attractive, fun and
energetic.
STRONG, SAFE •
•
Downtown Passageway
Library Alley Project
& CONNECTED Inspire a passionate and spirited pursuit to engage
with a big, small town full of everyday good living and • Parking Needs and Assessment Plan
NEIGHBORHOODS unmatched enterprise and to create an abundant enthusiasm • Cherry Avenue Improvements
among those living and working in the City of Zeeland. • Downtown Hotel
• Downtown Redevelopment
Opportunities (large parcels)
Encourage and maintain pedestrian friendly neighborhoods that • Gateway Improvements at State & Main
are attractive, welcoming and inclusive, while offering a variety SERVICE ACCOUNTABLE INTENTIONAL EXCELLENCE
of housing types including high quality, historically-preserved
housing stock that reflects residents’ pride in the community and
where social interaction and resident engagement are valued.
• BL196 Crossing
• Improvements to Business
• Housing Stock Inventory
• Non-motorized System Plan
STRATEGIC ACTION PLAN
Loop Corridor (policy decisions) 2021
CULTURE,
PARKS &
RECREATION
ECONOMIC & COMMUNITY
Provide a robust array of engaging activities and
DEVELOPMENT public spaces throughout the community that are
accessible, affordable and designed for people of
all ages and stages of life. Individuals and families
Lead and facilitate strategic growth that is consistent with Exemplify long-term financial living outside the community will actively seek
the City’s vision by building collaborative relationships and strength through continuous opportunities to travel to Zeeland for cultural and
promoting a climate that is accommodating, identifies and FINANCIAL improvement and innovation, recreational endeavors.
utilizes resources to create development opportunities, and SUSTAINABILITY planning for projects/programs
is responsive to emerging issues and trends. beyond inception, diversifying • Huizenga Park Phase III • Park’s Master Plan
financial resources and holding
• Sligh Building • 3 E. Main. adequate financial reserves.
• Alcohol Ordinance • Redevelopment Ready
• Long-Term Financial Plan
Review Community
• Continue to be Fiscally Responsible
BUILDING UP OUR COMMUNITY.
ONE PIECE AT A TIME.
City of Zeeland 2021 Strategic Action Plan
City of Zeeland’s detailed Action
Steps, Outcome Indicators and
Operational Goals to Spread
“Zeel” in 2021
Adopted by Zeeland City Council on 4/5/21
City of Zeeland 2021 Strategic Action Plan
Vibrant Downtown
Revitalize the heart of the community and encourage a downtown
that is financially affordable and competitive, physically attractive,
fun and energetic.
Adopted by Zeeland City Council on 4/5/21
City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Value Statement Lead
During fiscal year 2021-2022 explore Improve access between existing Marketing Director,
property owner’s long-term plans and current parking lots and Main Street businesses; CM, & Community
tenant needs to determine possibilities/ strengthening connections will enhance the Development
1. Downtown Passageway
timeline for downtown passageway and/or customer experience and make best use of Department
site improvements. existing parking spaces and rear entrances
to businesses.
By August 31, 2021, substantially complete Accessible and attractive walkways assist Marketing Director,
the Library Alley Project including the in the creation of a more vibrant downtown Asst. CM, Community
reconstruction of sidewalks and installation and connected neighborhoods. Development & City
2. Library Alley Project
of snowmelt around the existing Howard Manager
Miller Library/Community Center and the
passageway to Main Avenue.
By June 1, 2021 determine if summer of Improves visitor experience and supports Community
2021 is the most effective time to conduct a downtown businesses by utilizing the city’s Development Director,
parking study, based on current pandemic parking resources in the most efficient ways Marketing Director,
restrictions and level of restored downtown possible. SARB and Planning
3. Parking Needs &
activity. If so, authorize a professional Commission
Assessment Plan
parking study to be conducted in July 2021.
If sufficient downtown activity has not yet
been restored, postpone the study until
summer 2022.
Adopted by Zeeland City Council on 4/5/21
City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Value Statement Lead
By August 31, 2021, substantially complete Accessible roadways and walkways assist in Asst. CM, Public Works
the Cherry Avenue Improvement Project the creation of a more walkable downtown Superint., Marketing
4. Cherry Ave. Improvement including the repaving of Cherry Avenue and and connected neighborhoods. Director, CM
the installation of a snowmelt sidewalk on the
northside of Cherry Avenue.
During fiscal year 2021-2022 explore Encourage the link between Zeeland’s Marketing Director,
professional market study or recruitment industrial sector and downtown, pursue the Community
5. Downtown Hotel services for a downtown hotel. development of a hotel (suitable for business Development Director,
travel and tourism) within walking distance of City Mgr, SARB
Main Street.
Create a large parcel inventory, including Improve the City’s proactive approach to Marketing Director
contact person and intentions of future use (if downtown development. & Community Dev.
6. Downtown Redevelopment available), by December 2021. Director
Opportunities
Enlist professional assistance to design Create an inviting gateway experience that Marketing Director &
possible gateway treatments for the SE, accurately represents quality and standards City Manager
7. Gateway Improvements SW, NW corners of State and Main that of the City of Zeeland.
at State & Main complement the development at 3 E. Main
by December 2021. Approach property
owners for participation by June 30, 2022.
Adopted by Zeeland City Council on 4/5/21
City of Zeeland 2021 Strategic Action Plan
Strong, Safe and Connected
Neighborhoods
Encourage and maintain pedestrian friendly neighborhoods that
are attractive, welcoming and inclusive, while offering a variety of
housing types including high quality, historically-preserved housing
stock that reflects residents’ pride in the community and where social
interaction and resident engagement are valued.
Adopted by Zeeland City Council on 4/5/21
City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Value Statement Lead
Continue discussions with potential regional A BL-196 crossing assists in creating more City Manager, Asst.
1. BL-196 Crossing partners (townships, Mac Greenway, OCP) connected neighborhoods by offering CM, Community
(Non-motorized on crossing and determine a preferred pedestrians and cyclists alike a safe link Development &
east entrance) location by June 30, 2022 between the north and south side of the Planning Comm.
business loop.
By December 31, 2021, present a finalized Engaging public spaces providing a Asst. City Manager
master plan of proposed beautification welcoming environment for those living inside & Public Works
2. Improvements to BL-196 improvements to the BL-196 Corridor that and outside the community. Operations
Corridor comply with Michigan Department of Superintendent
Transportation (MDOT) standards.
By December 31, 2021, engage the Encourages pedestrian friendly City Manager,
Planning Commission/City Council in policy neighborhoods, quality city infrastructure, Community
discussions on suggested strategies for non- and alternative means of transportation. Development and
3. Non-motorized System Plan motorized pathways in the Non- Motorized Planning Commission
(policy decisions) Pathway Plan (ie, eliminating on-street
parking on one-side to incorporate bike
lane) with the potential of a pilot project in
2022.
By December 31, 2021 complete a housing A housing stock inventory assessment Community
stock inventory assessment of all detached identifies blocks, neighborhoods or other Development Director
residential properties in the city to evaluate areas where additional focus can be placed
the condition of the city’s housing stock. to strengthen the quality of housing in the
4. Housing Stock Inventory
area, and the neighborhood as a whole. The
Assessment also creates a baseline that the
overall condition of the city’s housing stock
can be evaluated against in future years.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Economic and Community
Development
Lead and facilitate strategic growth that is consistent with the City’s
vision by building collaborative relationships and promoting a climate
that is accommodating, identifies and utilizes resources to create
development opportunities, and is responsive to emerging
issues and trends.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Value Statement Lead
Work with new owner of Sligh Bldg to assist Help see to fruition the redevelopment City Manager, Asst.
in the redevelopment of the property through of a parcel that has long been identified CM, Marketing
1. Sligh Building such things as an evaluation of closing as a “gateway” property to the east end Director, Community
Maple, use of the ZCDC lot for parking, tax of downtown and a high priority in past Development Director
incentives, etc. Strategic Action Plans.
Spring 2021, present development proposal Create a mixed-use, multi-story dynamic Marketing Director,
to City Council. If project scope is approved, building on one of the most important Community
2. 3 E. Main prepare negotiations and development corners in downtown Zeeland that stimulates Development Director
agreement by December 2021. the economy and acts as a catalyst for new and CM
construction.
By December 31, 2021 consider Appropriate amendments to the ordinance Community
amendments to the City’s Alcohol Beverage will promote a business climate that Development Director,
Ordinance for things such as the inclusion of is accommodating, identifies growth Marketing Director,
3. Alcohol Ordinance Redevelopment Liquor Licenses and transfer- opportunities and is responsive to emerging City Manager
Review in licenses as allowed licenses beyond trends.
quota licenses; and other items such as a
special provisions to allow Sunday sales for
limited special events, or social districts.
By December 31, 2021 obtain Ensures that city policies and procedures Community
Redevelopment Ready Community are in place to appropriately assist with Development Director
4. Redevelopment Ready Certification from the MEDC. economic development projects.
Community
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Infrastructure and City Services
Pursue excellence through the provision of quality infrastructure and
comprehensive City services that are well maintained, inclusive and
accessible, responsive, efficient and offer good stewardship of public
resources.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Value Statement Lead
Throughout 2021 complete the following Snow-free roadways and walkways assist in Asst. City Mgr, City
snowmelt related items: 1) Adopt a snowmelt the creation of a more walkable downtown Manager, and
system installation policy; 2) Adopt an and connected neighborhoods. Snowmelt Committee
1. Snowmelt Plan Annual Assessment Policy for Operation
and Maintenance of a Snowmelt System; 3)
Determine the scope and timing of the next
phase of snowmelt within the City.
By December 31, 2021, participate in the Fiber throughout the city helps meet the BPW General
Ottawa County Digital Inclusion Study and economic and community development Manager, Asst. City
continue monitoring progress in Ottawa needs of property owners; and provide Manager, IT Director
County fiber broadband efforts. To also high-quality infrastructure/city services; while
engage a consultant to assist the city in the study will assist the city in analyzing if/
2. Fiber Throughout the conducting a Fiber Broadband Strategic how this can be performed in a financially
City Workshop culminating in a written report sustainable means.
to provide guidance on models and trends
for the provision of municipal broadband
services, technology considerations,
funding considerations, and partnership
opportunities.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Culture, Parks and Recreation
Provide a robust array of engaging activities and public spaces
throughout the community that are accessible, affordable and
designed for people of all ages and stages of life. Individuals and
families living outside the community will actively seek opportunities to
travel to Zeeland for cultural and recreational endeavors.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Value Statement Lead
In coordination with the implementation of Additional and updated amenities increase Asst. City Mgr, Public
the Parks Master Plan, make a decision as the park’s attraction to not only those living Works Operations Sup.
to the scope and timing of Huizenga Park within the community but also those living and Parks/Cemetery
1. Huizenga Park Phase III
Phase III. outside to a public space that is accessible Commission
and affordable for people of all ages and
stages of life.
Finalize the Parks Master Plan and submit An evaluation of a future plan for our park Asst. City Mgr, Public
to the State of Michigan by February of system will ensure that our parks remain Works Operations Sup.
2022. A plan which includes an evaluation accessible and affordable to people of all and Parks/Cemetery
2. Parks Master Plan of items such as a dog park and restrooms ages and stages of life. Commission
at all parks and as part of the final product
contains artist renderings of future park
Parks/Cemetery layouts and amenities.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Financial Sustainability
Exemplify long-term financial strength through continuous
improvement and innovation, planning for projects/programs beyond
inception, diversifying financial resources and holding adequate
financial reserves.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Value Statement Lead
By June 2021, provide City Council a report Long-term financial strength is measured by Asst. City Manager/
that outlines the steps that could be taken our ability to weather both good and bad Fin. Director & City
1. Long-Term Financial Plan in order to preserve long-term financial financial situations, and a plan is needed to Manager
sustainability in the event of a loss of ensure prosperity in both.
significant revenue.
Adopt a Fiscal Year 21-22 budget, that does Financial sustainability ensures we take care Asst. CM/Finance Dir,
not increase the millage rate that ensures of our past liabilities, invests in the present, City Manager & Dept.
2. Continue to be Fiscally adequate reserves per our budgetary policy and builds adequate reserves for the future. Heads
Responsible and provides proper staffing for the next
Fiscal Year.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Organizational Culture
To fulfill the commitments to spread Zeel, support an organizational
structure that consistently holds to the City’s core values, seeks
to build leaders, and celebrates our historic attributes, while also
providing an organizational culture that is equitable and inclusive.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Value Statement Lead
Create and implement a succession plan Leadership cultivation and development is City Manager &
1. Succession Plan prior to the retirement of the Public Works critical in order to fulfill the commitments to Asst. City Manager,
(Public Works Operations Superintendent and Facilities spread Zeel. Public Works Super &
Operations & Facilities) Maintenance Supervisor. Facilities Supervisor
During 2021, participate with other Ottawa Assessing the city’s current policies and City Manager and
County Municipalities in “communities of programs to determine proactive steps BPW General Mgr.
2. Government Alliance learning” around the GARE concepts to moving forward will help the city become a
for Race and Equity determine where the city is with its practices more equitable and inclusive organization.
on race and equity to better determine the
next steps in the process.
During FY 2022, engage the services of Analyzing the city’s wages and benefits City Manager, BPW
a professional consultant to perform an helps keep the city competitive in the market General Mgr, Asst. CM
analysis of wages and benefits; and to place to recruit/retain strong talent and & City Clerk
3. Wage and Benefit Study
evaluate the city’s wage implementation evaluating the city’s wage implementation
practices. practices will help the city determine if an
equitable system is in place.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
City of Zeeland 2021
Department Operational Goals
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Commitment Department
Throughout 2021, develop accounting Financial Sustainability Finance
protocols for the newly established
1. Establish IT Internal Information Technology Internal Service
Service Fund Fund which adhere to Generally Accepted
Accounting Principles.
By July 2021, obtain a decision from City Financial Sustainability Finance
Council which considers the possibility of
2. Decision on the Elimination eliminating the collection of credit card fees
of Credit Card Fees for all City transactions except for property
tax payments.
Review and revision of all policies and Infrastructure & City Services Library/CC
procedures for both the Library and the
3. Policy & Procedure Community Center (12.31.2021).
Revision
Host and facilitate a minimum of 4 Strong, Safe and Connected Library/CC
community conversations to glean insights Neighborhoods
on needs within the area. Results from the
4. Community Conversations
conversations will be shared with various
stakeholders including Zeeland City Council
(12.31.2021).
Provide professional development to all Organizational Culture Library/CC
current Library and Community Center staff
5. Staff Professional in the areas of Diversity, Equity and Inclusion
Development and Implicit Bias (12.31.2021).
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Commitment Department
Upgrade to a dynamic HRIS (Human Organizational Culture City Clerk
Resources Information System) that will
6. New HRIS System handle our current benefits, and programs,
as well as serve us into the future.
Scan all currently held FOIA requests into our Infrastructure and City Services City Clerk
document retention file and enter the details
7. Scan all FOIA into an indexing database.
Requests Received
Due to substantial growth, especially in the Economic and Community Development CWP
8. Long-Range State 425 ZCT Area, review the entire transmission
Street & Roosevelt in that area to ensure that we will be able to
Lift Station Study reliably service our community on the north
side.
During construction of the new biosolids Infrastructure and City Services CWP
building, staff will need to work diligently to
ensure maximum reduction of biosolids will
be maintained, excellent communication
9. New Biosolids Building between the contractors and the CWP staff
will be imperative and forward thinking will
be crucial as biosolids production cannot
be stopped due to normal wastewater
treatment.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Commitment Department
Department accreditation requires that Infrastructure and City Services Police
we record and provide documentation
yearly that substantiates the continuation
10. Police Department of established policy and procedures. We
Accreditation will establish a system for recording the
requirements of our new accreditation and
develop a means of sharing that data with
the Michigan Association of Chiefs of Police.
Clerical staff will purge archived files Infrastructure and City Services Police
to match the current COZ and State of
11. Police Department Michigan retention schedule.
Archive Purge
Last year we began the migration of RMS Infrastructure and City Services Police
to an electronic system. That process was
delayed/postponed due to COVID. The
12. Police Department Electronic
arrest and felony reports need to be moved
Records Management System
to the electronic system. We are returning to
Transition
the in-person normal schedule on March 1st
and will begin moving the remaining reports
to the new system.
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Commitment Department
For the remainder of 2020-21, provide Organizational Culture Facility Maintenance
a seamless transition to the staff and the
department leadership. Some things that
will be included are future capital projects
13. Facilities Maintenance
and the bidding process, the budget
Department Transition
process, building inventories, building
cleaning procedures and the operation and
maintenance of the mechanical and energy
management systems.
HVAC preventive maintenance will be Infrastructure and City Services Facility Maintenance
scheduled in late May or in June so the new
14. HVAC Preventive leadership can learn what is involved.
Maintenance
By the end of 2021, Zeeland Fire Rescue Strong, Safe and Connected Fire/Rescue
(ZFR) will distribute fire prevention materials Neighborhoods
15. Community Risk Reduction to all residents within the City.
ZFR will build-out the business occupancy Infrastructure and City Services Fire/Rescue
records component of our records
16. Records Management management system (RMS).
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Commitment Department
By the end of 2021, ZFR will evaluate Infrastructure and City Services Fire/Rescue
our mission statement, values, goals and
objectives, review the 2020 ISO report,
17. Strategic Planning
assess NFPA standards compared to
department statistics, and begin developing
a plan for long-term sustainability.
Pursue graphic design classes and software Infrastructure and City Services Marketing Dept.
to equip the Marketing Department to
18. Marketing Design handle additional projects inhouse.
Classes/Software
Assist Zeeland Festivals in replacing their Vibrant Downtown Marketing Dept.
Program Director and explore succession
19. Zeeland Festivals planning for the organization.
By December 31, 2021 convert all Infrastructure and City Services Community
Community Development Department Development Dept.
20. Community Development related applications to be fillable PDF forms
Application Forms and place them online for use by residents
and contractors.
Update the city stormwater ordinance to Infrastructure and City Services Community
bring it into compliance with the requirements Development Dept.
21. Update City Stormwater of the new County MS4 permit.
Ordinance
Adopted by Zeeland City Council on 4/5/21City of Zeeland 2021 Strategic Action Plan
Action Step Outcome Indicator Commitment Department
Renew the State of Michigan’s record Infrastructure and City Services Community
retention requirements, and then assess the Development Dept.
22. Personal Property Records
city’s personal property records to relocate
Requirements, Purge
and purge records in compliance with state
requirements.
Establish rules and regulations for cemetery Infrastructure and City Services Parks, & Cemetery
23. Felch Street Cemetery operations by July 1, 2021.
Operations
Make a decision on building an on-site Infrastructure and City Services Parks & Cemetery
24. Felch Street Cemetery maintenance facility by the end of 2021.
Facility
Conduct a traffic study regarding signal Infrastructure and City Services Streets Dept.
timing on State Street by the end of 2021.
25. State Street Traffic Study
Hire IT Director and have IT Dept. Infrastructure and City Services City Manager
26. Information implemented by July 1, 2021.
Technology Dept.
Continue to implement appropriate Covid19 Organizational Culture City Manager
27. Covid19 organizational mitigation measures through
Mitigation Measures 2021.
Adopted by Zeeland City Council on 4/5/21BUILDING UP OUR COMMUNITY.
ONE PIECE AT A TIME.
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