CARDIOVASCULAR HEALTH 14 04 - Tarilian Laser Technologies
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INDEPENDENT PUBLICATION BY RACONTEUR.NET #0547 28 / 09 / 2018 CARDIOVASCULAR HEALTH 03 EXECUTIVES AT RISK OF HEART ATTACK 04 ATHESMILE A DAY KEEPS DOCTOR AWAY 14 IMAGINATION IN RESEARCH t
RACONTEUR.NET 03 EXECUTIVE RISK CARDIOVASCULAR HEALTH Cardiology Chief executives at Distributed in Published in association with risk of heart attack Stressed business leaders under the cosh are often of the age when they are at greater risk of heart attack CONTRIBUTORS MARTIN BARROW However, as Mr Munoz discovered Aaron P. Bernstein/Bloomberg via Getty Images O to his cost, running a global busi- scar Munoz was just 37 ness has never been more demand- MARTIN BARROW DANNY BUCKLAND days into his tenure as ing. Chief executives are at the cen- Former health editor, Award-winning health chief executive of United tre of the 24/7 economy and are often news editor, foreign news journalist, he writes Airlines when he suffered responsible for operations around editor and business news for national newspapers a heart attack. On paper at least, it the world. They can spend many editor at The Times, he and magazines, and blogs specialises in the NHS on health innovation should never have happened. days on the road away from home, and social care. and technology. Mr Munoz is a keen sportsman who with limited options for healthy eat- cycles and plays golf and tennis. He is ing, exercise and regular sleep. ROGER DOBSON JOHN ILLMAN also a vegan and is meticulous about Not surprisingly, as companies Award-winning freelance Award-winning author, his diet. Yet at the age of 56 and newly increase investment in health and journalist and author, he he is a former national appointed to run one of the world’s wellbeing policies at work, they are contributes to national newspaper health newspapers on a range editor and medical biggest airlines, he found himself also paying closer attention to the of health issues. correspondent. alone in a hotel room on his hands support available for their senior and knees, in excruciating pain as he leadership teams. Even if the risk struggled to reach the phone to call for may be no greater for chief execu- OLIVER PICKUP ANN ROBINSON an ambulance. tives than for the workforce at large, Award-winning GP, health writer and The airline chief has made a full the organisational risk is very signif- journalist, he specialises broadcaster, Dr Robinson recovery after a heart transplant and icant if a senior leader is suddenly in technology, business contributes to a range of and sport, and publications including is now back at work. His healthy life- taken ill or dies. Their health has contributes to a wide The Guardian. style probably played a part in help- United Airlines implications for employees, share- range of publications. ing him to survive his heart attack. chief executive holders, customers and suppliers. Oscar Munoz At the same time, he was maintain- Evidence also shows that if the ing a punishing work schedule, hav- chief executive and their team visibly ing come to the job at a critical time acknowledge the importance of their in the airline’s history. Similarly, a study by Stanford in the UK, where 73,000 people die own physical and mental health, it Mr Munoz was flying around the University’s Graduate School of from coronary heart disease every sends a powerful message across the United States on a 90-day listening Business noted that, on average, year. Across Europe, CVD accounts organisation, at every level. tour to meet disgruntled employees seven chief executives of publicly for more than one third of all deaths Business in the Community and angry customers. He was booked traded US companies die each year. before the age of 75. (BITC), the responsible business on to regional scheduled flights, It found that of 161 chief executive The risk of heart disease is higher network, has worked with leaders of with standard seats, and getting lit- deaths from all causes over a 22-year among men in their 40s and 50s, some of the UK’s biggest companies, tle sleep, often replying to emails period, half (81) came without notice the demographic that accounts for including Anglian Water, Unilever, at 3am. Effectively, he was flying and nearly half of those (39) were the many chief executives. The problem KPMG, Royal Mail and Sky, to help around the country to get yelled at. result of heart attacks. for them is that they enter a period change corporate culture to encour- Publishing manager Head of production His health problems made head- These numbers are stark, but are of their lives when they are at great- age employees at all levels to focus Reuben Howard Justyna O'Connell lines around the world, as is usually not significantly out of line with est risk of a heart attack, but with on their health and wellbeing. the case when the chairman or chief the general population. Heart dis- less time than they have ever had to Louise Aston, wellbeing director Production editor Digital content executive executive of a major company suf- ease is still the main cause of death take care of themselves. at BITC, says: “Wellbeing used to be Benjamin Chiou Fran Cassidy fers a heart attack. And his illness positioned as a nice to have, fluff y Philips. Managing editor Peter Archer Design Grant Chapman Sara Gelfgren was a stark reminder of the strong link between work stress and well- being. It emphasised how a gruel- Most stressful roles bolt-on, with fruit on Fridays and lunchtime Pilates. However, well- being is now a strategic boardroom Kellie Jerrard At the heart of healthcare. Samuele Motta Head of design ling schedule and high-pressure job can become unsustainable. Yet there is little evidence available Percentage of employees in the following departments who have experienced workplace stress issue, linked to securing business objectives and driving sustainable performance and productivity. Both Tim Whitlock to suggest that senior executives in the business case and social case With over 100 years of experience at the forefront of medical care, major organisations are at higher risk Accounting and finance 55% are compelling, and employee well- Philips creates innovative solutions that deliver continuous, collaborative of cardiovascular disease (CVD) than being is now firmly established as a cardiovascular care for every patient - from prevention to diagnosis and other men or women of the same age. Research and development 56% core component of responsible busi- treatment, to recovery and home care. Studies on C-suite health and well- ness. This includes the whole work- Although this publication is funded through advertising and being often cite research by cardiolo- Operations 62% force, including the chief executive.” sponsorship, all editorial is without bias and sponsored features gist James Rippe at Tufts University Finally, it is worth remembering There’s always a way to make life better. are clearly labelled. For an upcoming schedule, partnership inquiries or feedback, please call +44 (0)20 3877 3800 or in Massachusetts. Dr Rippe studied Customer services 62% that no amount of preparation and 200 patients, 75 per cent of whom knowledge can definitively protect Explore more at www.philips.co.uk/cardiology email info@raconteur.net Raconteur is a leading publisher of special-interest content and were Fortune 500 executives. The study revealed that 73 per cent of the Marketing, PR and communications 63% you from a heart attack. Cardiologist John Warner, president of the research. Its publications and articles cover a wide range of topics, participants were living a sedentary American Heart Association, suf- including business, finance, sustainability, healthcare, lifestyle and technology. Raconteur special reports are published exclusively in lifestyle, which can lead to diabetes, Senior management 64% fered a heart attack at a heart health The Times and The Sunday Times as well as online at raconteur.net heart disease and many other condi- conference in California last year. He The information contained in this publication has been obtained tions. To make matters worse, 80 of IT 65% was rushed to hospital, where doc- from sources the Proprietors believe to be correct. However, the 200 patients studied were obese. tors inserted a stent to open a clogged no legal liability can be accepted for any errors. No part of this publication may be reproduced without the prior consent of the The study also revealed that a high Human resources 76% artery. Nancy Brown, the associa- number had high cholesterol, high tion’s chief executive, notes that Dr Publisher. © Raconteur Media blood pressure and a large waist cir- cumference, increasing their risk of Sales 79% Warner’s heart attack was clear evi- dence that cardiac events “still hap- @raconteur /raconteur.net @raconteur_london heart attack. Perkbox 2018 pen anytime and anywhere”. raconteur.net /cardiovascular-health-2018
RACONTEUR.NET 03 EXECUTIVE RISK CARDIOVASCULAR HEALTH Cardiology Chief executives at Distributed in Published in association with risk of heart attack Stressed business leaders under the cosh are often of the age when they are at greater risk of heart attack CONTRIBUTORS MARTIN BARROW However, as Mr Munoz discovered Aaron P. Bernstein/Bloomberg via Getty Images O to his cost, running a global busi- scar Munoz was just 37 ness has never been more demand- MARTIN BARROW DANNY BUCKLAND days into his tenure as ing. Chief executives are at the cen- Former health editor, Award-winning health chief executive of United tre of the 24/7 economy and are often news editor, foreign news journalist, he writes Airlines when he suffered responsible for operations around editor and business news for national newspapers a heart attack. On paper at least, it the world. They can spend many editor at The Times, he and magazines, and blogs specialises in the NHS on health innovation should never have happened. days on the road away from home, and social care. and technology. Mr Munoz is a keen sportsman who with limited options for healthy eat- cycles and plays golf and tennis. He is ing, exercise and regular sleep. ROGER DOBSON JOHN ILLMAN also a vegan and is meticulous about Not surprisingly, as companies Award-winning freelance Award-winning author, his diet. Yet at the age of 56 and newly increase investment in health and journalist and author, he he is a former national appointed to run one of the world’s wellbeing policies at work, they are contributes to national newspaper health newspapers on a range editor and medical biggest airlines, he found himself also paying closer attention to the of health issues. correspondent. alone in a hotel room on his hands support available for their senior and knees, in excruciating pain as he leadership teams. Even if the risk struggled to reach the phone to call for may be no greater for chief execu- OLIVER PICKUP ANN ROBINSON an ambulance. tives than for the workforce at large, Award-winning GP, health writer and The airline chief has made a full the organisational risk is very signif- journalist, he specialises broadcaster, Dr Robinson recovery after a heart transplant and icant if a senior leader is suddenly in technology, business contributes to a range of and sport, and publications including is now back at work. His healthy life- taken ill or dies. Their health has contributes to a wide The Guardian. style probably played a part in help- United Airlines implications for employees, share- range of publications. ing him to survive his heart attack. chief executive holders, customers and suppliers. Oscar Munoz At the same time, he was maintain- Evidence also shows that if the ing a punishing work schedule, hav- chief executive and their team visibly ing come to the job at a critical time acknowledge the importance of their in the airline’s history. Similarly, a study by Stanford in the UK, where 73,000 people die own physical and mental health, it Mr Munoz was flying around the University’s Graduate School of from coronary heart disease every sends a powerful message across the United States on a 90-day listening Business noted that, on average, year. Across Europe, CVD accounts organisation, at every level. tour to meet disgruntled employees seven chief executives of publicly for more than one third of all deaths Business in the Community and angry customers. He was booked traded US companies die each year. before the age of 75. (BITC), the responsible business on to regional scheduled flights, It found that of 161 chief executive The risk of heart disease is higher network, has worked with leaders of with standard seats, and getting lit- deaths from all causes over a 22-year among men in their 40s and 50s, some of the UK’s biggest companies, tle sleep, often replying to emails period, half (81) came without notice the demographic that accounts for including Anglian Water, Unilever, at 3am. Effectively, he was flying and nearly half of those (39) were the many chief executives. The problem KPMG, Royal Mail and Sky, to help around the country to get yelled at. result of heart attacks. for them is that they enter a period change corporate culture to encour- Publishing manager Head of production His health problems made head- These numbers are stark, but are of their lives when they are at great- age employees at all levels to focus Reuben Howard Justyna O'Connell lines around the world, as is usually not significantly out of line with est risk of a heart attack, but with on their health and wellbeing. the case when the chairman or chief the general population. Heart dis- less time than they have ever had to Louise Aston, wellbeing director Production editor Digital content executive executive of a major company suf- ease is still the main cause of death take care of themselves. at BITC, says: “Wellbeing used to be Benjamin Chiou Fran Cassidy fers a heart attack. And his illness positioned as a nice to have, fluff y Philips. Managing editor Peter Archer Design Grant Chapman Sara Gelfgren was a stark reminder of the strong link between work stress and well- being. It emphasised how a gruel- Most stressful roles bolt-on, with fruit on Fridays and lunchtime Pilates. However, well- being is now a strategic boardroom Kellie Jerrard At the heart of healthcare. Samuele Motta Head of design ling schedule and high-pressure job can become unsustainable. Yet there is little evidence available Percentage of employees in the following departments who have experienced workplace stress issue, linked to securing business objectives and driving sustainable performance and productivity. Both Tim Whitlock to suggest that senior executives in the business case and social case With over 100 years of experience at the forefront of medical care, major organisations are at higher risk Accounting and finance 55% are compelling, and employee well- Philips creates innovative solutions that deliver continuous, collaborative of cardiovascular disease (CVD) than being is now firmly established as a cardiovascular care for every patient - from prevention to diagnosis and other men or women of the same age. Research and development 56% core component of responsible busi- treatment, to recovery and home care. Studies on C-suite health and well- ness. This includes the whole work- Although this publication is funded through advertising and being often cite research by cardiolo- Operations 62% force, including the chief executive.” sponsorship, all editorial is without bias and sponsored features gist James Rippe at Tufts University Finally, it is worth remembering There’s always a way to make life better. are clearly labelled. For an upcoming schedule, partnership inquiries or feedback, please call +44 (0)20 3877 3800 or in Massachusetts. Dr Rippe studied Customer services 62% that no amount of preparation and 200 patients, 75 per cent of whom knowledge can definitively protect Explore more at www.philips.co.uk/cardiology email info@raconteur.net Raconteur is a leading publisher of special-interest content and were Fortune 500 executives. The study revealed that 73 per cent of the Marketing, PR and communications 63% you from a heart attack. Cardiologist John Warner, president of the research. Its publications and articles cover a wide range of topics, participants were living a sedentary American Heart Association, suf- including business, finance, sustainability, healthcare, lifestyle and technology. Raconteur special reports are published exclusively in lifestyle, which can lead to diabetes, Senior management 64% fered a heart attack at a heart health The Times and The Sunday Times as well as online at raconteur.net heart disease and many other condi- conference in California last year. He The information contained in this publication has been obtained tions. To make matters worse, 80 of IT 65% was rushed to hospital, where doc- from sources the Proprietors believe to be correct. However, the 200 patients studied were obese. tors inserted a stent to open a clogged no legal liability can be accepted for any errors. No part of this publication may be reproduced without the prior consent of the The study also revealed that a high Human resources 76% artery. Nancy Brown, the associa- number had high cholesterol, high tion’s chief executive, notes that Dr Publisher. © Raconteur Media blood pressure and a large waist cir- cumference, increasing their risk of Sales 79% Warner’s heart attack was clear evi- dence that cardiac events “still hap- @raconteur /raconteur.net @raconteur_london heart attack. Perkbox 2018 pen anytime and anywhere”. raconteur.net /cardiovascular-health-2018
04 CARDIOVASCULAR HEALTH RACONTEUR.NET 05 HAPPINESS Commercial feature A smile a day helps keep the doctor away Being happy and Dario Valenzuela/Unsplash Game-changing optimistic can help reduce the risk of technology is a heart problems, researchers have confirmed British success story A dynamic new platform technology is coming on stream to transform heart disease diagnosis and treatment to reduce MARTIN BARROW the economic burden of cardiac care around the globe W e associate hearts with our most intimate feel- C ings of love, despair, sorrow, joy. When we reavo Medical Technologies fluctuations generated by the activity at the end of a busy clinic: “At last, some- talk of heart break, sweethearts, a has created an ingenious of the heart, has produced positive one with a genuine problem.” kind heart or the heartless, every- application of quantum results from early trials. A much larger The burden of pushing a procession body knows what we mean. The link physics that helps physicians study is under way at five busy hospitals of patients through cardiac testing and between our hearts and our emo- to rule out ischaemic heart conditions in England and it has just started clinical then follow-up clinic appointments tions is unchallenged. Yet how real in patients presenting at emergency trials in five US hospitals. was explained, and Professor Varcoe is it? Does our emotional health departments with chest pains. The groundbreaking magnetocar- magnetocar set to applying his knowledge of quan- have any impact on our hearts? Around 900,000 people who attend diography (MCG) technology has gar- gar tum electrodynamics to map the elec- Can you be spared a heart attack by emergency departments with chest nered a series of accolades, including trical signals of a healthy heart. being happy? pains in England and Wales eventu- two at the prestigious Institution of Abnormal patterns in the magnetic Medical research suggests that ally require no further treatment, but Engineering and Technology Innovation fields reflect a loss of oxygen to the happiness certainly can reduce the they are put on a pathway that involves Awards in November last year, while heart muscle (ischaemia), indicating risk of heart problems. People with a battery of tests of up to five hours, business confidence is such that the the need for further tests and treat- a positive outlook, who experience leading to a potential hospital stay. company has raised an impressive £20 ment while a heart free from ischae- joy, happiness, excitement and con- “Up until now, there has been no way million in investment in the four years mic issues emits a different set of sig- tentment in their lives, are less likely of ruling these patients out of a cas- since it was created as a spin-out from nals that are picked up by the device. to suffer heart disease, according to cade of cardiac tests, so they clog up the University of Leeds. The company, which is based in researchers from Harvard School of already overcrowded and under-stress The non-invasive device, a com- com Coventry and has Professor Varcoe as Public Health. time wellbeing was assessed, even immune system and protects your within five years. The study also In a sense, the findings of these departments, placing hospitals under pact portable unit that can easily be its chief scientific officer, is driven by a They set out to examine the associ- though the symptoms had not yet heart, all of which can be expected found that greater satisfaction with studies should come as no surprise. huge economic strain,” says Steve wheeled to a bedside, works by placing strong support team built around trans- ation between positive psychologi- presented. This means the con- to help increase life expectancy. work and family was also an indica- We have long known that the risk Parker, Creavo’s chief executive. a dinner-plate-size sensor above the lating the original vision into an effective cal wellbeing (PPWB) and cardiovas- dition may have actually existed This isn’t just something made up tor of reduced risk of heart disease, of heart disease increases among “Vastly experienced emergency patient’s chest area, through normal and easy-to-use device. cular disease (CVD), conducting a before their state of mind at the time to encourage good behaviour, but particularly angina. the most deprived communities. department physicians usually know clothing, to pick up subtle outputs “I have been in cardiology systemic review of all relevant exist- had developed. is rooted in research. For example, Similar results have been reported Although money does not buy you from instinct which patients have heart from the heart’s magnetic field gener- gener for around 40 years and this ing research. They reviewed studies last year the British Medical Journal from nationally representative happiness, it certainly can cush- disease and which haven’t, but there is ated by its electrical impulses. It is cali- cali is probably the most excit- examining an association between published a study which suggested North American samples. Optimism ion you against the impact of life’s no test they can do to definitively send brated to identify patterns and confirm ing development I have PPWB and cardiovascular health, as that people with higher psycho- predicted lower incidence of heart ups and downs, and makes it easier them home, so the patient must enter that the heart is functioning normally. witnessed,” says Mr World's happiest nations defined by objective indicators such logical wellbeing were more likely failure and purpose in life was asso- to feel contented and fulfilled for the cardiac chest pain pathway. It is “We are the only medical diagnostic, Parker. “This has Ranking based on a number of variables, as stroke and deaths due to CVD. to eat healthier diets and take part ciated with reduced stroke risk longer. Financial wellbeing can also time consuming, expensive and frus- which can be deployed in emergency the scope to make such as GDP per capita, social support, Their research included only pro- in physical activity, all of which among 6,800 older adults in the buy you time and space for exercise, trating for the physician and the patient. departments, that can detect normal- normal an instant change for life expectancy and freedom of choice spective studies that followed peo- reduces the risk of CVD. Health and Retirement Study. In and can make healthier food choices “But our technology detects a ity while everything else is looking for a emergency depart- 01 ple over time, rather than exam- This study covered almost 11,000 the National Health and Nutrition more affordable and accessible. All healthy heart and we can do that in a problem,” adds Mr Parker, a cardiology ments, have a positive ining their histories. They also people aged between 45 and 72 ran- of which can reduce the risk of poor five-minute scan. It can help rule out and medtech industry veteran, who is impact on hospital balance sheets and reviewed evidence on any associ- Finland domly selected from Lithuania’s physical and mental health, includ- those who do not need further treat- helming the company’s rapid progress save patients from the uncertainty of 02 ation between PPWB and health National Population Register. It rec- ing cardiovascular conditions. ment or diagnostic tests, so they can towards market launch expected early needless testing. behaviours such as smoking, alco- ommended that healthy lifestyle edu- Edward Diener, professor of be discharged immediately.” next year. “It is a British success story with Norway hol consumption, diet and exercise. cation initiatives should pay special The modern consensus is social psychology at the University Creavo’s award-winning Corsens “This area is probably the most sig- sig technology developed at Leeds 03 The Harvard researchers con- attention to older adults with lower of Utah, has researched links system, which measures electromagnetic nificant unmet healthcare need in hos- hos University with the first trials done at cluded the evidence indicated that psychological wellbeing, with the that being happy promotes between happiness and good phys- pitals in any country with a developed Leeds General Infirmary, spun out into positive psychological wellbeing Denmark aim of increasing physical activity, ical health. He argues that doctors healthcare system.” a Midlands company and our major a healthy lifestyle 04 “protects consistently” against CVD, controlling smoking and promoting should monitor positive emotions, Creavo’s Corsens was also wel- wel investor, IP Group, is a British fund. independent of other risk factors. healthier choices of food and drink. and not just negative ones, during comed at the recent European Society But, most importantly, it is something Interestingly, they noted an advan- Iceland A number of prospective cohort routine physicals, as they do with for Emergency Medicine conference we can take to the world.” Europe and United States, and its 05 tage of hedonic wellbeing, based on studies have linked positive wellbe- questions about exercise, smoking in Glasgow. Creavo is now a dynamic force in a development scientists have identi- pleasure and enjoyment, over eudai- ing to lower risk of heart disease. In Examination Survey, emotional and alcohol use. Research would suggest that a typi- typi £4-billion technology market across fied another eight cardiac areas where monic wellbeing, based on fulfilling Switzerland the Whitehall II cohort of British civil vitality was predictive of reduced “People are doing a lot of things to cal hospital seeing 300 patients a day in the platform can be utilised. The issue potential and wider social goals. servants, carried out in the 1980s, stroke risk in more than 6,000 par- stay healthy,” says Dr Diener. “They its emergency department could save of sudden cardiac death, which claims Harvard’s review of the evidence World Happiness Report 2018, United Nations nearly 8,000 middle-aged partici- ticipants. In addition, positive affect are jogging, riding their bikes, eat- at least £500,000 a year. Larger hos- 4.25 million lives a year, is the next has limitations, so it is difficult to pants responded to questions regard- was protective against coronary ing fruit and vegetables. We want to pitals stand to save significantly more. sector it will tackle. draw firm conclusions from it on the potential relationship between This study was first published in 2012 yet its findings continue to ing their optimism, emotional vital- ity and satisfaction with aspects of heart disease in the Nova Scotia Health Survey. Importantly, the remind people that there’s one more thing you need to work on that can Further studies show that 140 hospitals would have paid back their investment This area is probably the most “The potential of our technology is a compelling story, which is why we For more information please visit creavomedtech.com PPWB and CVD. Many of the stud- influence the evolution of the way their life including work and family. findings of these studies were main- also have a big effect on your physi- in the technology in four months. significant unmet healthcare have investors from around the world,” The spark for the technology break- Mr Parker concludes. “The business need in hospitals in any ies used to compile their review we think about the link between Compared to those with low levels tained even after accounting for cal and emotional wellbeing. had limitations in their design and wellbeing and longevity. The mod- of emotional vitality or optimism, negative psychological characteris- “Learning to enjoy your work, through came when Professor Ben case is established, we have clinical methodology. Even in prospective ern consensus is that being happy people with moderate and high lev- tics, such as depression, anxiety and being more grateful and having Steve Parker Varcoe of the University Leeds School of country with a developed evidence with more to come and key studies, it is possible that a per- promotes a healthy lifestyle. It els were 20 to 30 per cent less likely hostility, and biological and behav- really positive relationships are Chief executive Physics and Astronomy suffered heart opinion leaders back it because they son may have had early CVD at the helps to combat stress, boosts your to suffer coronary heart disease ioural risk factors. important too.” Creavo Medical Technologies trouble and was told by his cardiologist healthcare system see it as game-changing technology.”
04 CARDIOVASCULAR HEALTH RACONTEUR.NET 05 HAPPINESS Commercial feature A smile a day helps keep the doctor away Being happy and Dario Valenzuela/Unsplash Game-changing optimistic can help reduce the risk of technology is a heart problems, researchers have confirmed British success story A dynamic new platform technology is coming on stream to transform heart disease diagnosis and treatment to reduce MARTIN BARROW the economic burden of cardiac care around the globe W e associate hearts with our most intimate feel- C ings of love, despair, sorrow, joy. When we reavo Medical Technologies fluctuations generated by the activity at the end of a busy clinic: “At last, some- talk of heart break, sweethearts, a has created an ingenious of the heart, has produced positive one with a genuine problem.” kind heart or the heartless, every- application of quantum results from early trials. A much larger The burden of pushing a procession body knows what we mean. The link physics that helps physicians study is under way at five busy hospitals of patients through cardiac testing and between our hearts and our emo- to rule out ischaemic heart conditions in England and it has just started clinical then follow-up clinic appointments tions is unchallenged. Yet how real in patients presenting at emergency trials in five US hospitals. was explained, and Professor Varcoe is it? Does our emotional health departments with chest pains. The groundbreaking magnetocar- magnetocar set to applying his knowledge of quan- have any impact on our hearts? Around 900,000 people who attend diography (MCG) technology has gar- gar tum electrodynamics to map the elec- Can you be spared a heart attack by emergency departments with chest nered a series of accolades, including trical signals of a healthy heart. being happy? pains in England and Wales eventu- two at the prestigious Institution of Abnormal patterns in the magnetic Medical research suggests that ally require no further treatment, but Engineering and Technology Innovation fields reflect a loss of oxygen to the happiness certainly can reduce the they are put on a pathway that involves Awards in November last year, while heart muscle (ischaemia), indicating risk of heart problems. People with a battery of tests of up to five hours, business confidence is such that the the need for further tests and treat- a positive outlook, who experience leading to a potential hospital stay. company has raised an impressive £20 ment while a heart free from ischae- joy, happiness, excitement and con- “Up until now, there has been no way million in investment in the four years mic issues emits a different set of sig- tentment in their lives, are less likely of ruling these patients out of a cas- since it was created as a spin-out from nals that are picked up by the device. to suffer heart disease, according to cade of cardiac tests, so they clog up the University of Leeds. The company, which is based in researchers from Harvard School of already overcrowded and under-stress The non-invasive device, a com- com Coventry and has Professor Varcoe as Public Health. time wellbeing was assessed, even immune system and protects your within five years. The study also In a sense, the findings of these departments, placing hospitals under pact portable unit that can easily be its chief scientific officer, is driven by a They set out to examine the associ- though the symptoms had not yet heart, all of which can be expected found that greater satisfaction with studies should come as no surprise. huge economic strain,” says Steve wheeled to a bedside, works by placing strong support team built around trans- ation between positive psychologi- presented. This means the con- to help increase life expectancy. work and family was also an indica- We have long known that the risk Parker, Creavo’s chief executive. a dinner-plate-size sensor above the lating the original vision into an effective cal wellbeing (PPWB) and cardiovas- dition may have actually existed This isn’t just something made up tor of reduced risk of heart disease, of heart disease increases among “Vastly experienced emergency patient’s chest area, through normal and easy-to-use device. cular disease (CVD), conducting a before their state of mind at the time to encourage good behaviour, but particularly angina. the most deprived communities. department physicians usually know clothing, to pick up subtle outputs “I have been in cardiology systemic review of all relevant exist- had developed. is rooted in research. For example, Similar results have been reported Although money does not buy you from instinct which patients have heart from the heart’s magnetic field gener- gener for around 40 years and this ing research. They reviewed studies last year the British Medical Journal from nationally representative happiness, it certainly can cush- disease and which haven’t, but there is ated by its electrical impulses. It is cali- cali is probably the most excit- examining an association between published a study which suggested North American samples. Optimism ion you against the impact of life’s no test they can do to definitively send brated to identify patterns and confirm ing development I have PPWB and cardiovascular health, as that people with higher psycho- predicted lower incidence of heart ups and downs, and makes it easier them home, so the patient must enter that the heart is functioning normally. witnessed,” says Mr World's happiest nations defined by objective indicators such logical wellbeing were more likely failure and purpose in life was asso- to feel contented and fulfilled for the cardiac chest pain pathway. It is “We are the only medical diagnostic, Parker. “This has Ranking based on a number of variables, as stroke and deaths due to CVD. to eat healthier diets and take part ciated with reduced stroke risk longer. Financial wellbeing can also time consuming, expensive and frus- which can be deployed in emergency the scope to make such as GDP per capita, social support, Their research included only pro- in physical activity, all of which among 6,800 older adults in the buy you time and space for exercise, trating for the physician and the patient. departments, that can detect normal- normal an instant change for life expectancy and freedom of choice spective studies that followed peo- reduces the risk of CVD. Health and Retirement Study. In and can make healthier food choices “But our technology detects a ity while everything else is looking for a emergency depart- 01 ple over time, rather than exam- This study covered almost 11,000 the National Health and Nutrition more affordable and accessible. All healthy heart and we can do that in a problem,” adds Mr Parker, a cardiology ments, have a positive ining their histories. They also people aged between 45 and 72 ran- of which can reduce the risk of poor five-minute scan. It can help rule out and medtech industry veteran, who is impact on hospital balance sheets and reviewed evidence on any associ- Finland domly selected from Lithuania’s physical and mental health, includ- those who do not need further treat- helming the company’s rapid progress save patients from the uncertainty of 02 ation between PPWB and health National Population Register. It rec- ing cardiovascular conditions. ment or diagnostic tests, so they can towards market launch expected early needless testing. behaviours such as smoking, alco- ommended that healthy lifestyle edu- Edward Diener, professor of be discharged immediately.” next year. “It is a British success story with Norway hol consumption, diet and exercise. cation initiatives should pay special The modern consensus is social psychology at the University Creavo’s award-winning Corsens “This area is probably the most sig- sig technology developed at Leeds 03 The Harvard researchers con- attention to older adults with lower of Utah, has researched links system, which measures electromagnetic nificant unmet healthcare need in hos- hos University with the first trials done at cluded the evidence indicated that psychological wellbeing, with the that being happy promotes between happiness and good phys- pitals in any country with a developed Leeds General Infirmary, spun out into positive psychological wellbeing Denmark aim of increasing physical activity, ical health. He argues that doctors healthcare system.” a Midlands company and our major a healthy lifestyle 04 “protects consistently” against CVD, controlling smoking and promoting should monitor positive emotions, Creavo’s Corsens was also wel- wel investor, IP Group, is a British fund. independent of other risk factors. healthier choices of food and drink. and not just negative ones, during comed at the recent European Society But, most importantly, it is something Interestingly, they noted an advan- Iceland A number of prospective cohort routine physicals, as they do with for Emergency Medicine conference we can take to the world.” Europe and United States, and its 05 tage of hedonic wellbeing, based on studies have linked positive wellbe- questions about exercise, smoking in Glasgow. Creavo is now a dynamic force in a development scientists have identi- pleasure and enjoyment, over eudai- ing to lower risk of heart disease. In Examination Survey, emotional and alcohol use. Research would suggest that a typi- typi £4-billion technology market across fied another eight cardiac areas where monic wellbeing, based on fulfilling Switzerland the Whitehall II cohort of British civil vitality was predictive of reduced “People are doing a lot of things to cal hospital seeing 300 patients a day in the platform can be utilised. The issue potential and wider social goals. servants, carried out in the 1980s, stroke risk in more than 6,000 par- stay healthy,” says Dr Diener. “They its emergency department could save of sudden cardiac death, which claims Harvard’s review of the evidence World Happiness Report 2018, United Nations nearly 8,000 middle-aged partici- ticipants. In addition, positive affect are jogging, riding their bikes, eat- at least £500,000 a year. Larger hos- 4.25 million lives a year, is the next has limitations, so it is difficult to pants responded to questions regard- was protective against coronary ing fruit and vegetables. We want to pitals stand to save significantly more. sector it will tackle. draw firm conclusions from it on the potential relationship between This study was first published in 2012 yet its findings continue to ing their optimism, emotional vital- ity and satisfaction with aspects of heart disease in the Nova Scotia Health Survey. Importantly, the remind people that there’s one more thing you need to work on that can Further studies show that 140 hospitals would have paid back their investment This area is probably the most “The potential of our technology is a compelling story, which is why we For more information please visit creavomedtech.com PPWB and CVD. Many of the stud- influence the evolution of the way their life including work and family. findings of these studies were main- also have a big effect on your physi- in the technology in four months. significant unmet healthcare have investors from around the world,” The spark for the technology break- Mr Parker concludes. “The business need in hospitals in any ies used to compile their review we think about the link between Compared to those with low levels tained even after accounting for cal and emotional wellbeing. had limitations in their design and wellbeing and longevity. The mod- of emotional vitality or optimism, negative psychological characteris- “Learning to enjoy your work, through came when Professor Ben case is established, we have clinical methodology. Even in prospective ern consensus is that being happy people with moderate and high lev- tics, such as depression, anxiety and being more grateful and having Steve Parker Varcoe of the University Leeds School of country with a developed evidence with more to come and key studies, it is possible that a per- promotes a healthy lifestyle. It els were 20 to 30 per cent less likely hostility, and biological and behav- really positive relationships are Chief executive Physics and Astronomy suffered heart opinion leaders back it because they son may have had early CVD at the helps to combat stress, boosts your to suffer coronary heart disease ioural risk factors. important too.” Creavo Medical Technologies trouble and was told by his cardiologist healthcare system see it as game-changing technology.”
06 CARDIOVASCULAR HEALTH RACONTEUR.NET 07 Date of preparation: September 2018 IDEAL HEARTCARE This feature has been written and paid for by Sanofi SAGB.ALI.18.09.1417 PIER/Getty Images 76% programme that identifies every defibrillator, so members of the pub- lic can access a device while ambu- Predicting lances are en route. “Our big challenge is how we inte- grate advances with the health sys- of cardiologists are likely to use tem and the lives we live now,” says connected care technology in their the future by practices, compared with 65 per Jacob West, BHF director of health- cent of all healthcare professionals care innovation. “We don’t want gimmicks and bolt-ons that don’t 51% work with the health system. We need the two to converge. creating it “But it is not that science fiction to think of a world where you have a digital health assistant, a next-gener- ation of Google Home or Alexa, that contains all your personal medical are likely to use connected history, and takes feeds from devices care technology specifi cally for and sensor technology, which con- In an ideal world, what would the diagnosis, compared with 42 per cent of others tain all the medical science and accu- mulated patient experiences relating perfect healthcare system look like to your health. Saying ‘Alexa, I have a Philips 2017 to treat heart disease? pain in my chest’ could provide you with a credible first-line response in cars. Our vital metrics will be in a way that might take you sev- monitored all the time, in homes, eral weeks through appointments at cars and the wider environment,” the moment. says Dr Bhavnani. “We are rapidly “There will be bumps on the road Beating bad cholesterol DANNY BUCKLAND innovating and the next 20 years as we mesh more technology into I will be about how we bring this our heart health systems, but none n a vision that hovers on a distant Starting with a blank page is an to the mainstream. It might be will be impassable.” horizon, every citizen will recall energising exercise in the art of the every home is going to have mir- The perfect cardiovascular health- their blood pressure and cho- probable. It is also a reminder of the rors with sensors, which monitor care systems will feature the use of lesterol levels as easily as their societal and structural mountains heart rate and rhythm, and there data, super powerful computing bank card PIN. that need to be moved. will sensors in the body that detect strength, with the wonder of med- Tackling high cholesterol is critical to addressing one of Britain’s Most would have trained in cardio Technology is advancing so rap- diseases earlier, when they are ical advances, inspiring people to pulmonary resuscitation (CPR) and idly that blue-sky thinking soon more treatable, and that is an play their part in heart health. But greatest health concerns, says Tunde Falode, general manager of the diabetes and cardiovascular business unit at Sanofi the location of the nearest life-saving becomes developmental reality. But exciting prospect. the role of controlling and integrat- defibrillator machine would be trig- experts believe that gadgets and via monitoring devices and access Apps to guide and nudge behaviour potential of technology, cautions “Groups are already working on ing technology, although less glam- gered by an emergency call. Drones would fly in medication to connectivity will not be truly trans- formative unless they are combined to their health records. But the big- gest gains will be harnessing this are already available, but they need to be integrated across healthcare and about the clamour for direct-to-con- sumer gadgets. sensors that will detect the likeli- hood of heart attack before someone orous, is a critical component of care that can eliminate inequalities in the UK and Ireland beat traffic delays, medical-grade with seismic shifts in health behav- in prevention.” be an essential element of more fluid “You can feel the tension in the even has symptoms.” and have a fundamental influence scanning booths could be posi- iour and care delivery. The prevention mantra is ech- hospital workflows with minimal hos- cardiac community over this,” says Collaboration is advancing on society and our ability to cope tioned at supermarkets while con- “An ideal system would promote a oed by Jan Kimpen, chief medical pital stays and aftercare monitored by Sanjeev Bhavnani, physician sci- with Philips identifying its Heart with shifting demographics without dition-tracking sensors would be healthy lifestyle and prevent disease officer at Philips, healthcare technol- at-home devices, he adds. entist and cardiologist at Scripps Safe City programme, running in bankrupting nations. What is the burden of cardiovascular and brain. In some people, this can may also prescribe medication to help implanted in our bodies making in the first place,” says Professor Sir ogy giants. “If I could design it from “It is not about the innovation Clinic and Research Foundation Copenhagen, Seattle and Dubai, as The statistics of the future heart disease (CVD) in the UK? cause blood flow to become sluggish lower bad cholesterol levels. hospital care an element of heart Nilesh Samani, a distinguished car- scratch, it would be a continuum of of products, but how we innovate in San Diego, California, who is an example. It connects emergency health burden are sobering, but Around seven million people in the UK or, critically, the artery to become Statins block the enzyme in your health rather than the overbearing diologist and now medical direc- care, not the fragmented systems the healthcare system,” says Mr lead author of the ACC Roadmap to services via an app and trains peo- there is comfort in the reform- live with CVD. It is one of the biggest blocked, increasing the risk of a heart liver that helps make cholesterol. They and budget-draining norm. tor of the British Heart Foundation we have now,” he says. “We need to Kimpen. “We need to push towards Innovation policy statement. “We ple in CPR to improve the chances of ing words of Abraham Lincoln, causes of death and disability, costing attack or stroke. are usually for people who continue to The notion of designing a new (BHF). “Some of the seeds of poor live and eat healthy, not use exces- value-based outcomes, not vol- should be deploying those technol- surviving a sudden cardiac arrest. who is credited with saying: “The our health service billions of pounds be at high risk of heart disease because cardiovascular healthcare system CVD health are laid very early sive alcohol, take exercise and not ume-driven systems. I am confident ogies that are proven. My wishes for The BHF is also working best way to predict the future is to each year. What should my cholesterol levels be? they need to be taken for life. There are from scratch unleashes creative on, so education in early-years smoke, and I would design a system we can build a better future because the future are that we have an evi- with Microsoft on cloud-based create it.” More than half of all UK adults have high also medications available that block forces and an intriguing question schooling and with the family is a that helps that through digitisation.” of two reasons: healthcare costs are dence-based approach to technol- What is the link between cholesterol cholesterol levels, a risk factor for CVD. the absorption of cholesterol from of what could be possible as the key component. growing faster than national econ- ogy and that partnerships between and CVD? It is important to have your cholesterol food into your blood. Plus, alternative world heads towards a demographic “A perfect system would have peo- omies, which is unsustainable; and stakeholders can generate evidence There are two forms of cholesterol: levels tested and, if high, speak to your forms of treatments, which help the nightmare. ple taking much better control of patients are becoming consumers before consumers purchase health- Patient opposition standing in the low-density lipoprotein (LDL) or “bad” doctor about ways to lower them. liver to lower cholesterol levels in the Cardiovascular disease (CVD) their own health, along with us uti- and their demands are going to shift care devices.” way of technological progression cholesterol and high-density lipopro- blood, usually prescribed on top of a claims 17.9 million lives globally lising big advances in technology. healthcare systems. It will not hap- The use of patient data, artificial tein (HDL) or “good” cholesterol. LDL What causes high cholesterol? cholesterol-lowering diet and where while 422 million are living with its All this comes at a price, but there The perfect cardiovascular pen overnight but it will happen.” intelligence (AI) and linked devices How willing/unwilling UK patients would be to share personal data is the main source of artery-clogging High cholesterol can be caused by a other treatments alone are not suffi- debilitating impact as healthcare sys- is lack of precision treatment at the healthcare systems will feature Sensor technology and miniaturi- can have a paradigm shift, but NHS organisations having access to lifestyle data collected plaque. HDL works to clear cholesterol number of factors, but is often diet or cient to lower bad cholesterol levels. tems strain to fund treatment. CVD moment, with some people on medi- sation are already taking space-age the breathless charge for innova- from the blood. lifestyle related as this can affect the care costs in the United States are cation who don’t need to be and poor the use of data, super powerful devices from the drawing board to the tion should not eclipse the need for via apps/fitness trackers for use in delivering care When there is too much bad choles- amount of fat in our blood and the way How is Sanofi helping to reduce the expected to rise by 20 per cent to more adherence rates, and smart systems computing strength, with the human body, such as Proteus Discover, evaluation. Very willing Fairly unwilling Don’t know terol in your blood, it can form plaque it circulates around the body. The fol- burden of CVD? than $1 trillion by 2030. The world of the future would be cost efficient. an ingestible sensor that can track “By 2050, we will see nano sen- in the walls of your arteries that supply lowing can increase cholesterol levels At Sanofi, we are focused on produc- population is ageing and seeing out “There are tremendous advances wonder of medical advances, medication adherence and perfor- sors embedded in people, implant- 4% blood to vital organs, such as the heart or affect the ratio of good to bad cho- ing care solutions for the NHS to help its twilight years with greater levels of and patient empowerment is com- inspiring people to play their mance, which was approved recently. able technology that monitors lesterol: a diet high in saturated fat; address two key areas that contribute illness, so a new way of addressing the ing. I am excited that patients are But the American College of health passively and will alert 24% 33% 17% 22% not being physically active; being over- to CVD risk: the lowering of bad cho- biggest global killer is essential. going to be much more in control part in heart health Cardiology (ACC), in welcoming the rather like engine check lights weight; smoking; and your medical his- lesterol in high-risk individuals; and tory, including whether you are living the effective management of diabe- Fairly willing Very unwilling with diabetes, high blood pressure or tes. Our vision is to empower life and have a family history of CVD. we continue to strive to help improve However, high cholesterol is not the quality of life of people living with Commercial organisations having access to health always lifestyle related; it can be inher- chronic conditions, while also sup- data if they are undertaking health research ited. Genetic inherited high choles- porting the sustainability of the NHS. terol (familial hypercholesterolaemia) Tend to support Tend to oppose Don’t know leads to exceptionally high cholesterol 2% levels and, if left untreated, this can For more information please visit lead to early heart disease. sanofi.co.uk 14% 25% 16% 16% 26% How is high cholesterol treated? People living with high cholesterol Strongly Neither support Strongly Tunde Falode should first look to make positive diet Support not oppose oppose General manager of the diabetes and lifestyle changes to help bring and cardiovascular business unit down their risk of further complica- Ipsos MORI 2018 Sanofi tions. However, if needed, a doctor
06 CARDIOVASCULAR HEALTH RACONTEUR.NET 07 Date of preparation: September 2018 IDEAL HEARTCARE This feature has been written and paid for by Sanofi SAGB.ALI.18.09.1417 PIER/Getty Images 76% programme that identifies every defibrillator, so members of the pub- lic can access a device while ambu- Predicting lances are en route. “Our big challenge is how we inte- grate advances with the health sys- of cardiologists are likely to use tem and the lives we live now,” says connected care technology in their the future by practices, compared with 65 per Jacob West, BHF director of health- cent of all healthcare professionals care innovation. “We don’t want gimmicks and bolt-ons that don’t 51% work with the health system. We need the two to converge. creating it “But it is not that science fiction to think of a world where you have a digital health assistant, a next-gener- ation of Google Home or Alexa, that contains all your personal medical are likely to use connected history, and takes feeds from devices care technology specifi cally for and sensor technology, which con- In an ideal world, what would the diagnosis, compared with 42 per cent of others tain all the medical science and accu- mulated patient experiences relating perfect healthcare system look like to your health. Saying ‘Alexa, I have a Philips 2017 to treat heart disease? pain in my chest’ could provide you with a credible first-line response in cars. Our vital metrics will be in a way that might take you sev- monitored all the time, in homes, eral weeks through appointments at cars and the wider environment,” the moment. says Dr Bhavnani. “We are rapidly “There will be bumps on the road Beating bad cholesterol DANNY BUCKLAND innovating and the next 20 years as we mesh more technology into I will be about how we bring this our heart health systems, but none n a vision that hovers on a distant Starting with a blank page is an to the mainstream. It might be will be impassable.” horizon, every citizen will recall energising exercise in the art of the every home is going to have mir- The perfect cardiovascular health- their blood pressure and cho- probable. It is also a reminder of the rors with sensors, which monitor care systems will feature the use of lesterol levels as easily as their societal and structural mountains heart rate and rhythm, and there data, super powerful computing bank card PIN. that need to be moved. will sensors in the body that detect strength, with the wonder of med- Tackling high cholesterol is critical to addressing one of Britain’s Most would have trained in cardio Technology is advancing so rap- diseases earlier, when they are ical advances, inspiring people to pulmonary resuscitation (CPR) and idly that blue-sky thinking soon more treatable, and that is an play their part in heart health. But greatest health concerns, says Tunde Falode, general manager of the diabetes and cardiovascular business unit at Sanofi the location of the nearest life-saving becomes developmental reality. But exciting prospect. the role of controlling and integrat- defibrillator machine would be trig- experts believe that gadgets and via monitoring devices and access Apps to guide and nudge behaviour potential of technology, cautions “Groups are already working on ing technology, although less glam- gered by an emergency call. Drones would fly in medication to connectivity will not be truly trans- formative unless they are combined to their health records. But the big- gest gains will be harnessing this are already available, but they need to be integrated across healthcare and about the clamour for direct-to-con- sumer gadgets. sensors that will detect the likeli- hood of heart attack before someone orous, is a critical component of care that can eliminate inequalities in the UK and Ireland beat traffic delays, medical-grade with seismic shifts in health behav- in prevention.” be an essential element of more fluid “You can feel the tension in the even has symptoms.” and have a fundamental influence scanning booths could be posi- iour and care delivery. The prevention mantra is ech- hospital workflows with minimal hos- cardiac community over this,” says Collaboration is advancing on society and our ability to cope tioned at supermarkets while con- “An ideal system would promote a oed by Jan Kimpen, chief medical pital stays and aftercare monitored by Sanjeev Bhavnani, physician sci- with Philips identifying its Heart with shifting demographics without dition-tracking sensors would be healthy lifestyle and prevent disease officer at Philips, healthcare technol- at-home devices, he adds. entist and cardiologist at Scripps Safe City programme, running in bankrupting nations. What is the burden of cardiovascular and brain. In some people, this can may also prescribe medication to help implanted in our bodies making in the first place,” says Professor Sir ogy giants. “If I could design it from “It is not about the innovation Clinic and Research Foundation Copenhagen, Seattle and Dubai, as The statistics of the future heart disease (CVD) in the UK? cause blood flow to become sluggish lower bad cholesterol levels. hospital care an element of heart Nilesh Samani, a distinguished car- scratch, it would be a continuum of of products, but how we innovate in San Diego, California, who is an example. It connects emergency health burden are sobering, but Around seven million people in the UK or, critically, the artery to become Statins block the enzyme in your health rather than the overbearing diologist and now medical direc- care, not the fragmented systems the healthcare system,” says Mr lead author of the ACC Roadmap to services via an app and trains peo- there is comfort in the reform- live with CVD. It is one of the biggest blocked, increasing the risk of a heart liver that helps make cholesterol. They and budget-draining norm. tor of the British Heart Foundation we have now,” he says. “We need to Kimpen. “We need to push towards Innovation policy statement. “We ple in CPR to improve the chances of ing words of Abraham Lincoln, causes of death and disability, costing attack or stroke. are usually for people who continue to The notion of designing a new (BHF). “Some of the seeds of poor live and eat healthy, not use exces- value-based outcomes, not vol- should be deploying those technol- surviving a sudden cardiac arrest. who is credited with saying: “The our health service billions of pounds be at high risk of heart disease because cardiovascular healthcare system CVD health are laid very early sive alcohol, take exercise and not ume-driven systems. I am confident ogies that are proven. My wishes for The BHF is also working best way to predict the future is to each year. What should my cholesterol levels be? they need to be taken for life. There are from scratch unleashes creative on, so education in early-years smoke, and I would design a system we can build a better future because the future are that we have an evi- with Microsoft on cloud-based create it.” More than half of all UK adults have high also medications available that block forces and an intriguing question schooling and with the family is a that helps that through digitisation.” of two reasons: healthcare costs are dence-based approach to technol- What is the link between cholesterol cholesterol levels, a risk factor for CVD. the absorption of cholesterol from of what could be possible as the key component. growing faster than national econ- ogy and that partnerships between and CVD? It is important to have your cholesterol food into your blood. Plus, alternative world heads towards a demographic “A perfect system would have peo- omies, which is unsustainable; and stakeholders can generate evidence There are two forms of cholesterol: levels tested and, if high, speak to your forms of treatments, which help the nightmare. ple taking much better control of patients are becoming consumers before consumers purchase health- Patient opposition standing in the low-density lipoprotein (LDL) or “bad” doctor about ways to lower them. liver to lower cholesterol levels in the Cardiovascular disease (CVD) their own health, along with us uti- and their demands are going to shift care devices.” way of technological progression cholesterol and high-density lipopro- blood, usually prescribed on top of a claims 17.9 million lives globally lising big advances in technology. healthcare systems. It will not hap- The use of patient data, artificial tein (HDL) or “good” cholesterol. LDL What causes high cholesterol? cholesterol-lowering diet and where while 422 million are living with its All this comes at a price, but there The perfect cardiovascular pen overnight but it will happen.” intelligence (AI) and linked devices How willing/unwilling UK patients would be to share personal data is the main source of artery-clogging High cholesterol can be caused by a other treatments alone are not suffi- debilitating impact as healthcare sys- is lack of precision treatment at the healthcare systems will feature Sensor technology and miniaturi- can have a paradigm shift, but NHS organisations having access to lifestyle data collected plaque. HDL works to clear cholesterol number of factors, but is often diet or cient to lower bad cholesterol levels. tems strain to fund treatment. CVD moment, with some people on medi- sation are already taking space-age the breathless charge for innova- from the blood. lifestyle related as this can affect the care costs in the United States are cation who don’t need to be and poor the use of data, super powerful devices from the drawing board to the tion should not eclipse the need for via apps/fitness trackers for use in delivering care When there is too much bad choles- amount of fat in our blood and the way How is Sanofi helping to reduce the expected to rise by 20 per cent to more adherence rates, and smart systems computing strength, with the human body, such as Proteus Discover, evaluation. Very willing Fairly unwilling Don’t know terol in your blood, it can form plaque it circulates around the body. The fol- burden of CVD? than $1 trillion by 2030. The world of the future would be cost efficient. an ingestible sensor that can track “By 2050, we will see nano sen- in the walls of your arteries that supply lowing can increase cholesterol levels At Sanofi, we are focused on produc- population is ageing and seeing out “There are tremendous advances wonder of medical advances, medication adherence and perfor- sors embedded in people, implant- 4% blood to vital organs, such as the heart or affect the ratio of good to bad cho- ing care solutions for the NHS to help its twilight years with greater levels of and patient empowerment is com- inspiring people to play their mance, which was approved recently. able technology that monitors lesterol: a diet high in saturated fat; address two key areas that contribute illness, so a new way of addressing the ing. I am excited that patients are But the American College of health passively and will alert 24% 33% 17% 22% not being physically active; being over- to CVD risk: the lowering of bad cho- biggest global killer is essential. going to be much more in control part in heart health Cardiology (ACC), in welcoming the rather like engine check lights weight; smoking; and your medical his- lesterol in high-risk individuals; and tory, including whether you are living the effective management of diabe- Fairly willing Very unwilling with diabetes, high blood pressure or tes. Our vision is to empower life and have a family history of CVD. we continue to strive to help improve However, high cholesterol is not the quality of life of people living with Commercial organisations having access to health always lifestyle related; it can be inher- chronic conditions, while also sup- data if they are undertaking health research ited. Genetic inherited high choles- porting the sustainability of the NHS. terol (familial hypercholesterolaemia) Tend to support Tend to oppose Don’t know leads to exceptionally high cholesterol 2% levels and, if left untreated, this can For more information please visit lead to early heart disease. sanofi.co.uk 14% 25% 16% 16% 26% How is high cholesterol treated? People living with high cholesterol Strongly Neither support Strongly Tunde Falode should first look to make positive diet Support not oppose oppose General manager of the diabetes and lifestyle changes to help bring and cardiovascular business unit down their risk of further complica- Ipsos MORI 2018 Sanofi tions. However, if needed, a doctor
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