Cardiff Good Food Strategy 2021-24 - Food Cardiff

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Cardiff Good Food Strategy 2021-24 - Food Cardiff
Cardiff Good
Food Strategy
2021-24
Cardiff Good Food Strategy 2021-24 - Food Cardiff
Cardiff Good Food Strategy 2021-24

Contents
 Foreword                                      3

 The Food Cardiff Vision                       4

 Achievements to Date                           5

 Food Cardiff Strategy Board                   6

 Introduction to the Good Food Strategy        7

 Consultation Process                          7

 Five Goals & Outcomes                         9

 Detailed Actions & Indicators of Success      10

 Case Study: Five Goals in Action           18-20

 Endorsements                                  21

 Get Involved                                 22

                                                2
Cardiff Good Food Strategy 2021-24 - Food Cardiff
Foreword
We are excited to launch the new Cardiff
Good Food Strategy 2021-23. Thousands of
people across the city have contributed to
the plan - thank you.
We want to make sure that the strategy doesn’t just sit on the shelf - we
want it to inspire action across the city to make the food that we grow,
buy and eat in Cardiff healthy, environmentally sustainable, empowering,
thriving and connected. To do this we are getting to work on the actions
straight away, but from your feedback we want to take a bit more time to
make sure everybody can understand and take part.

The Cardiff Good Food Strategy 2021-24          • Rights of Children and Young Persons
fits in with other local and national plans       (Wales) Measure 2011,
and policies.                                   • The Environment (Wales) Act 2016,

Locally                                         • Animal Welfare Act 2006,

• Cardiff Council’s Cardiff Food Strategy,      • Socio-economic duty,
  Capital Ambition,                             • Wellbeing of Future Generations (Wales)
• One Planet Cardiff (climate emergency           Act 2015,
  response),                                    • Healthy Eating in Schools (Nutritional
• Local Development Plan and associated           Standards and requirements) (Wales)
  Supplementary Planning Guidance,                Act 2013,

• Public Service Board (PSB) Move More,         • New curriculum for Wales Agriculture
  Eat Well (local obesity plan).                  white paper laying the way for
                                                  Agriculture (Wales) Bill in 2021.
• Cardiff’s Local Well-being Plan sets out
  the Cardiff public sector’s 5-year priority
  actions, including “Support a city wide
  Food Partnership to ensure citizens have
  access to environmentally sustainable,
  healthy and affordable food”.

Nationally
• Healthy Weight: Healthy Wales delivery        Pearl Costello
  plan,                                         Food Cardiff Co-ordinator

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Cardiff Good Food Strategy 2021-24 - Food Cardiff
The Food Cardiff Vision
Food Cardiff is a city-wide                Beyond the City
partnership of individuals and
                                           Food Sense Wales was established in
organisations. It acts as a hub            2018, building on the success of Food
for connecting the people and              Cardiff. It was established to drive
projects working to promote                forward the same holistic, cross-sector
healthy, environmentally                   approach to the food system, but
sustainable and ethical food               operating at a national level. Today, Food
across the city; it acts as a              Sense Wales works with communities,
voice for wider change.                    organisations, policymakers and
                                           Government across Wales to create a
Food Cardiff believes that the food we     food and farming system that is good for
eat has a huge impact on life in Cardiff   people and good for the planet.
- not just on people’s health, but on
communities and businesses, farmers        Cardiff’s Good Food Strategy 2021-24
and food producers, and the environment    focuses on taking a local, place-based
too. Good food creates strong, healthy,    approach to good food. However, we
resilient communities.                     recognise that many issues need can only
                                           be solved at a Wales, UK or even global
Food Cardiff was established in 2014       scale. By working with Food Sense
as one of the founding Sustainable         Wales, Food Cardiff’s influence will have
Food Cities in the UK. During the last     a wider impact - beyond the city region –
seven years, it has developed and grown    helping to co-create a better food system
significantly, making a recognisable       for Wales.
impact at a city-wide level.

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Cardiff Good Food Strategy 2021-24 - Food Cardiff
Achievements to Date
2014: The Food Cardiff partnership was          2018: Launched Building Resilience: Food
established – The Cardiff Food Charter and      Security Plan – A five-year plan to tackle food
Fair Food Pledge are launched. Find out more.   insecurity in the city, building on the success
                                                of existing projects such as the School
2015: Food Cardiff pioneered                    Holiday Enrichment Programme (SHEP).
environmentally sustainable fish in the
city – A campaign which ultimately led          2019: Supported Wales’ first ‘Your Local
to five million sustainably-sourced fish        Pantry’ - An expanding network of
meals being served across the capital each      pantries, co-ops and community fridges
year (and a commitment for all NHS Wales        across the city. Find out more.
meals to use only sustainably-certified
fish). Find out more.                           2019: Cardiff Council approved new Cardiff
                                                Food Strategy – Cardiff became one of
2016: Food & Fun school holiday                 the first UK councils to have its own food
enrichment programme launched - An              strategy; this was Food Cardiff influenced,
award-winning multi-agency programme            and the plan contributes to the city’s
to provide good quality meals, nutrition        sustainable Food Places ambitions.
skills, sports education and enrichment
activities to children in areas of need in      2020: Food Cardiff co-facilitated Cardiff’s
Wales. Developed and piloted in Cardiff in      Covid-19 Food Response – Played a
2015, Food and Fun has since been rolled        key role in coordinating food access
out in schools across Wales, overseen by        and distributed 20,000 veg plants to
the WLGA and supported by Food Cardiff.         communities across the city.
Find out more.
                                                2021: Appointed the Food Cardiff Strategy
2017: Food Cardiff helped develop the ‘Peas     Board and launched the Good Food
Please’ initiative – Led by Food Cardiff in     Strategy for the city - The newly appointed
Wales, the Peas Please initiative urges all     Food Cardiff Board will focus on the
organisations involved in the production,       partnership’s strategic direction and offer
supply and consumption of meals to              guidance on how to further develop and
campaign to put more vegetables on our          enhance its success.
plates, to improve the health and wellbeing
of the nation. This eventually led to the        The Strategy Board discussions will
formation of Veg Cities. Find out more.          complement the existing Food Cardiff
                                                 network where partners can exchange
2018: Hosted two UK food conferences -           and share ideas and knowledge as
Held in Cardiff in recognition of the city’s     well as connecting with a wide range
leadership in developing local food system
                                                 of people and organisations working
solutions and the role it plays in informing
                                                 within the food space in Cardiff.
national policy. Find out more.
                                                 Read the Terms of Reference here.

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Cardiff Good Food Strategy 2021-24 - Food Cardiff
The Food Cardiff Strategy Board
Carl Nichols                 Chair, WRAP Cymru
Pearl Costello               Co-ordinator, Food Cardiff
Angelina Sanderson Bellamy   Food Systems Researcher, Cardiff University/UWE
Carrie Vanstone              Food Writer, Carrie On Cooking
                             Clinical Lead for Public Health Dietetics, Cardiff & Vale
Emma Holmes
                             University Health Board
                             Founder, Waterloo Tea / Co-founder, Welsh Independent
Kasim Ali
                             Restaurant Collective
Liz Lambert                  Sustainable Development Group Leader, Cardiff Council
                             Principal Health Promotion Specialist, Cardiff & Vale
Rhiannon Urquhart
                             Local Public Health Team
Sam Froud-Powell             Community Support Coordinator, Action in Caerau & Ely
Sebastien Vanoni             Head Chef and Trainer, The Clink
Shea Buckland-Jones          Food, Land Use & Nature Policy Manager, WWF Cymru
Steve Garrett                Founder, Riverside Market

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Cardiff Good Food Strategy 2021-24 - Food Cardiff
Introduction to the Good Food Strategy
2021 and Beyond
2021 sees Food Cardiff embark on the         city-wide Good Food Strategy has been
next step of its journey, as it works to     co-designed to reflect Cardiff’s unique
become one of the top Sustainable Food       food culture, diverse communities and
Places in the UK. The new three-year,        independent businesses.

  Consultation Process
To kick off the Good Food Strategy           The event aimed to create space for
consultation process, almost 70 people       public dialogue on the future of our food
living and working in Cardiff Capital        systems around one question: What
Region came together virtually on the        would you like to see change in the
7th November 2020, to collectively           Cardiff city region food system by 2040,
imagine the future of food in the area.      and what are the main challenges?

As part of the ESRC Festival of Social       The outcomes from this event, alongside
Science 2020, the event was organised        a survey of 58 general public responses
in partnership by the Sustainable Places     and engagement with 40 stakeholders at
Research Institute, Cardiff University and   the Food Cardiff gathering informed the
Food Cardiff.                                first draft strategy.

The online event built upon a number of      You can read the full findings of the
similar People’s Assemblies on food and      People’s Assembly by clicking here.
farming carried out across Wales since
                                             Further consultation invited both
the start of the lockdown. People from
                                             individuals and businesses to feedback
the whole of the Cardiff Capital Region
                                             on the first full draft of the strategy via
were welcome to join the discussion. The
                                             two online surveys and a food business
areas that make up the region include
                                             focus group. The consultation period
the ten local authorities of Blaenau
                                             remained open for one month, from 17th
Gwent; Bridgend; Caerphilly; Cardiff;
                                             February – 17th March 2021.
Merthyr Tydfil; Monmouthshire; Newport;
Rhondda Cynon Taff; Torfaen; and Vale of
Glamorgan.

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Cardiff Good Food Strategy 2021-24 - Food Cardiff
Food Cardiff and Cardiff Council’s Cardiff
Research Centre worked in collaboration      Responses to the public
to develop the public survey, covering       survey were cleansed and
people’s behaviour and attitudes             validated, removing blank
both before and during the COVID-19          and duplicate responses,
pandemic, as well as identifying             giving an overall sample
priorities for the Good Food Strategy.       of 2,349. The stakeholder
The survey was made available                survey had 36 responses with
bilingually and promoted online to           representation from food
comply with restrictions for the Alert       businesses, community groups,
Level 4 pandemic lockdown, which was         the NHS, the local authority,
in place throughout the duration of the
                                             universities, faith groups and
consultation, preventing any face-to-face
                                             charities. A separate focus
engagement, or the use of community
                                             group invited nine local food
buildings to promote paper copies of the
survey. A simplified version of the survey   business owners and producers
was also produced, aimed at students         to anonymously feedback on
with English as a second language,           the strategy via a one-hour
excluding some questions, and using          video consultation, conducted
smiley face images rather than text.         via Mentimeter.

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Cardiff Good Food Strategy 2021-24 - Food Cardiff
The Good Food Strategy: Five Goals
These five goals have been
co-designed with the public
                                      GOAL 4: A thriving local
and these are the final set. By       food economy
2024 we want to see...                We want healthy, environmentally
                                      sustainable and resilient food
                                      businesses to be at the heart of our
 GOAL 1: A healthy Cardiff            local economy, and people working in
 We want to ensure everyone has       this sector earn a decent living.
 access to, has choice over and can
 afford nourishing, healthy and
 culturally appropriate food.         GOAL 5: A fair and
                                      connected food system
 GOAL 2: An environmentally           We want to see food-related issues
                                      and solutions included across all
 sustainable Cardiff                  local policies and to see people work
 We want the way food is produced,    together to ensure action is joined
 bought and consumed to benefit       up, and fairly distributed across
 nature, tackle climate change and    communities and areas of the city.
 prevent food waste.

 GOAL 3: An empowering
 food movement
 We want to see communities working
 together to shape their local food
 system, and for people to have
 opportunities to learn and develop
 skills in growing, cooking and
 nutrition.

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Cardiff Good Food Strategy 2021-24 - Food Cardiff
Detailed Actions & Indicators of Success
The Good Food Strategy:                    4. We will see a city-wide reduction in
Desired Outcomes by                        food waste (e.g personal, public and
2024 (1)                                   commercial)

Consultation revealed strong support
                                           5. Environmentally sustainable
for the 12 desired outcomes, with each
                                           and healthy food standards will be
receiving the support of more than 90%
                                           embedded across the public sector
of respondents.
                                           (e.g. in schools, hospitals and public
 1. People in Cardiff will have more       sector catering)
 money available to spend on food
                                           6. There will be more food related
 (e.g. by more employers paying the
                                           activities in the city and more people
 Living Wage, ensuring people have
                                           will be aware of these (e.g. Food
 access to benefits)
                                           markets, growing schemes, food co-
 2. People will have more                  ops, community meals)
 opportunities to access a healthy diet
 (e.g. through affordable food markets,    7. People will have more
 food co-ops, more businesses              opportunities to learn about growing,
 accepting Healthy Start vouchers)         cooking and nutrition at all education
                                           levels (e.g. embedded in curriculum,
 3. There will be more food produced       Summer Holiday Enrichment
 sustainably in and around Cardiff (e.g.   Programme, local food festivals)
 by community gardens, local farmers
 & growers with lower food miles, and
 at home)

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The Good Food Strategy:
Desired Outcomes by                      On the following pages, we have
2024 (2)                                 outlined the specific actions
                                         which will help us to reach
8. There will be new opportunities       these goals over the next three
for people to influence local            years. Each action is designed to
food systems (e.g. enable local
                                         be achievable, and measurable,
neighbourhoods to co-develop food
                                         and has been examined as part
projects; develop opportunities for
                                         of the consultation process - and
people to influence their food system)
                                         following feedback, has been
9. There will be more environmentally    adjusted / expanded where
sustainable, resilient, local food       appropriate; including more
businesses (e.g businesses who           focus on food growing, and
use local suppliers, offer healthy       making absolutely sure that
choices, support community growers       healthy food is accessible to
etc, ensuring these businesses are
                                         everyone in the city.
commercially viable)

10. There will be more food
businesses with accredited
sustainability credentials / awards
(e.g. Sustainable Restaurant
Association, Green Key etc)

11. We will further expand the Food
Cardiff Partnership (e.g. increase
membership and awareness, and
opportunities for collaboration for
good food)

12. All relevant local policies will
include environmentally sustainable
and healthy food practices
(e.g. health, planning, housing,
environment etc)

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Goal 1: A Healthy Cardiff
How do ensure that everyone has access, choice over and can afford nourishing, healthy and culturally
appropriate food?
The outcome:         How we will get there:                                                                            Lead Partners:
1. People in Cardiff a. Support Cardiff’s ambition to become the first Living Wage capital city in the UK by 2022      a. Cardiff Council
will have more       (by promoting the living wage accreditation scheme to Food Cardiff members and the
money available      benefits of living wage to wider community)
to spend on food
                     b. Between 2021-2024, embed a cash-first approach to tackling the food crisis in the city,        b. Food Poverty Working
                     recognising that the cause is a lack of money rather than a shortage of food. For example,        Group
Measured by:
                     by:
% of people
experiencing food • Supporting Cardiff & Vale University Health Board to roll our food-related benefits
insecurity (Ask          training to frontline workers and volunteers
Cardiff)             •   Working with partners (e.g. Cardiff Money Advice) to ensure people can access benefits /
                         financial support
2. People will have a. By 2022 Roll out detailed mapping of fruit and veg availability, hot food takeaways and         a. Cardiff Council
more opportunities community food projects across the city. Use the results to inform planning policy and
to access a healthy increase availability in under-served areas
diet
                    b. By 2024 Work to ensure every neighbourhood in the city has access to a food pantry, community   b. Food Poverty Working
                    fridge, food co-op, food club, farmers market or alternative affordable fresh food provision:      Group
Measured by:
% of people in      • In 2021 Develop a community food network to coordinate provision, share knowledge and
Cardiff who are         support each other
a healthy weight    • In 2021 Produce a ‘how-to’ guide for dignified, fair and destigmatised community food
(Cardiff Well-being     provision – highlighting models available and best practice
Assessment)
                    c. Work with retailers to increase the acceptance and promotion of Healthy Start vouchers,         c. Food Cardiff (with support
                    especially in convenience stores, community food projects and markets                              from Local Public Health Team
% of people in
                                                                                                                       and Public Health Dietetics)
Cardiff eating 5
portions of fruit   d. Continue to roll out the School Holiday Enrichment Programme (Food and Fun) to ensure           d. Cardiff SHEP Steering
and veg per day     children have access to healthy food during the holidays, and support other holiday schemes        Group
                    to offer quality healthy food

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Goal 2: An Environmentally Sustainable Cardiff
How will we change the way food is produced, purchased and consumed to benefit nature, tackle climate
change and prevent waste?
The outcome:         How we will get there:                                                                        Lead Partners:
3. More food        a. Support the development of the Edible Cardiff network, increasing the number of             a. Social Farms & Gardens,
produced            community gardens, number of people involved in growing and increasing knowledge-              Food Cardiff and Grow Cardiff
sustainably in and sharing and skills development by 2024
around Cardiff
                    b. Work with Cardiff Council to develop a food growing plan for the city by 2022– enabling     b. Cardiff Council
                    better access to land for growing by individuals, community and commercial growers
Measured by: The
amount of food      c. Help establish at least 3 new commercial growing enterprises in the city boundary           c. Food Cardiff with support
produced in Cardiff by 2024 to meet increased demand; connect supply with demand by researching what               from Cardiff Council, Edible
(acres of land      businesses / public organisations need and at what scale                                       Cardiff & cross-sector
under cultivation,                                                                                                 procurement group
multiplied by the    d. Support the roll outs of programmes such as Keep Wales Tidy’s Local Places for Nature,     d. Food Cardiff
average yield per    Edible Playgrounds and Orchard Cardiff to increase production within Cardiff by 2023
land type)
                     e. Support the Deforestation Free Nation’ campaign, encouraging the public sector and         e. Cross-sector procurement
                     businesses to commit to supply chains that are free from deforestation, habitat destruction   group (with support from Size
                     and social exploitation. This includes only sourcing sustainable certified products when      of Wales, WWF, RSPB Cymru)
                     buying agricultural and forest commodities (e.g. certified soy, palm oil, cocoa, beef)

                                                                                                                                                   13
The outcome:         How we will get there:                                                                       Lead Partners:
4. A city-wide       a. Between 2021-24, work with businesses, organisations and settings such as schools to      a. Food Cardiff & WRAP Cymru
reduction in food    reduce, reuse, compost and recycle food and packaging waste (utilising initiatives such as
waste                Fareshare Cymru, To Good To Go, Love Food Hate Waste, Guardians of Grub)
                     b. Between 2021-24 support individuals and families to reduce, reuse, home and community     b. Food Cardiff & WRAP Cymru
Measured by: tbc
                     compost and recycle food and packaging waste, for example by incorporating Love Food Hate
                     Waste into Community Food and Nutrition courses and the Veg Cities campaign
                     c. Develop a mechanism for home and community growers to share surplus produce (e.g.         c. Food Cardiff, Community
                     online portal) by 2021                                                                       Food Retail Network and
                                                                                                                  Edible Cardiff
                     d. Establish a network of community fridges in the city by 2021                              d. Cardiff Council
                     e. Between 2021-24 Support and promote schemes to encourage zero-waste behaviours e.g.       e. Food Cardiff & WRAP Cymru
                     reusables, refills, packaging-free
5. Environmentally   a. By 2021, set up a cross-sector procurement group including producers, suppliers and       a. Food Cardiff and Cardiff
sustainable          buyers; provide support for small businesses to become accredited to bid for contracts       Council
and healthy
                     b. By 2022, develop healthy and environmentally sustainable procurement principles and       b. cross-sector procurement
food standards
                     “how-to” toolkit: embed across public sector                                                 group
embedded across
the public sector    c. By 2022, build on the Sustainable Fish Cities and Veg Cities campaigns to increase the    c. Food Cardiff
                     amount of environmentally sustainable fish and vegetables served in the city
Measured by: tbc     d. By 2024, pilot an environmentally sustainable food procurement initiative to increase     d. cross-sector procurement
                     local supply in at least one public sector body (for example in the School Holiday           group
                     Enrichment Programme)
                     e. Between 2021-24 Promote environmentally sustainable menu choices linking to existing      e. Food Cardiff Comms &
                     campaigns, e.g. Meat Free Mondays, Kale, Yeah!, Seasonarians, etc                            Engagement Group

                                                                                                                                                 14
Goal 3: An Empowered Cardiff
How can we help communities to work together to shape their local food system, and ensure people to have
opportunities to learn and develop skills in growing, cooking and nutrition?
The outcome we want:            How we will get there:                                                                       Lead Partners:
6. More food related            a. Establish Food Cardiff Comms & Engagement Group to focus on outreach,                     a. Food Cardiff
activities in the city,         communications and engagement
and more widespread
                                b. By 2021 Work with Edible Cardiff to build on the Good Food Autumn Festival with an        b. Edible Cardiff
awareness of them
                                annual festival of growing across the city; to include planting, seed libraries etc

Measured by: % of people        c. Between 2021-24 Develop and promote a programme of free or low-cost food-related          c. Food Cardiff
aware of and taking part in     activities in every neighbourhood (e.g. community suppers, food festivals, pop-up markets,   Comms &
food-related activities         plant shares)                                                                                Engagement Group
                                d. Between 2021-24 Promote good food events, projects and opportunities to the widest        d. Food Cardiff
                                possible audience (e.g. through maps/directories, Food Cardiff newsletter, social media,     Comms &
                                local and national press)                                                                    Engagement Group

7. More opportunities           a. Between 2021-24 Further roll out the Nutrition Skills For Life programme (such as         a. Public Health
to learn about growing,         Community Food and Nutrition, Get Cooking) across the city; working with a range of          Dietetics
cooking and nutrition at all    frontline workers and the communities they work with, such as community retail projects
education levels
                                b. By 2024 Embed a whole-setting approach to good food across early years, primary and       b. Food Cardiff
                                secondary schools, colleges and universities, utilising programmes such as VEGPOWER,
Measured by: confidence
                                Edible Playgrounds, Healthy Schools, Veg Cities, Healthy and Sustainable Pre-Schools etc
in growing, cooking and
nutrition
8. More opportunities for       a. By 2022, Pilot ‘good food neighbourhoods’ in two areas of the city, enabling local        a. Food Cardiff
people to influence local       communities to co-develop food projects. Create a toolkit to roll out further in 2022-23.
food systems
                                b. By 2022, Develop opportunities for people to influence their food system (e.g. Veg        b. Food Cardiff &
                                Advocates, Food For Life Get Togethers, Food Cardiff strategy board and working groups)      Food For Life Get
Measured by: confidence in
                                                                                                                             Togethers
influencing local food system

                                                                                                                                                 15
Goal 4: A Thriving Local Food Economy
How will we ensure healthy, environmentally sustainable and resilient food businesses are at the heart of our
local economy, and those working in this sector earn a decent living?
The outcome we want:            How we will get there:                                                                         Lead Partners:
9. More environmentally         a. Establish a Food Cardiff Business Network to engage with the agri-food business sector in   a. Food Cardiff
sustainable, resilient, local   the city
food businesses
                                b. By 2022, identify ways of supporting new and emerging food businesses to access             b. Food Cardiff
                                start-up funding, idea incubation, training, commercial space etc; this could be through a     Business Network
Measured by: number of
                                brochure, business newsletter, Food Cardiff website.
food businesses registered in
Cardiff                       a. Between 2021-23, run a campaign to drive up awareness and market demand for                   c. Food Cardiff
                              environmentally sustainable and healthy, local food businesses.                                  Communications
                                                                                                                               and Engagement
                                                                                                                               Group

10. More food businesses        a. In 2021, establish an environmentally sustainable business network for food businesses      a. Food Cardiff
with sustainability             to share knowledge and best practice
credentials / awards (e.g.                                                                                                     b. Food Cardiff
                                b. With the business network, support food businesses to achieve environmentally
Sustainable Restaurant                                                                                                         Business Network
                                sustainable and healthy business awards, high food hygiene compliance, and fair work
Association, Green Key,
                                frameworks or accreditations by 2024; explore funding options to help them reach these
Healthy Options etc)
                                goals

Measured by: % of               c. Between 2021-23, work with training bodies (e.g. colleges, universities and professional    c. Food Cardiff
food businesses with            bodies) to embed healthy and environmentally sustainable food principles into training
sustainability credentials

                                                                                                                                                  16
Goal 5: A Connected Food System
How can we ensure food-related issues and solutions are integrated across all local policies and see
partnership working to ensure action is joined up, and fairly distributed across the city?
The outcome we want:            How we will get there:                                                                         Lead Partners:
11. Further expand the          a. In 2021, Establish a Food Cardiff Strategy Board with a varied, diverse and inspiring group a. Food Cardiff
Food Cardiff partnership,       of members
increasing opportunities                                                                                                       b. Food Cardiff
                                b. From 2021-24, Hold regular networking meetings for Food Cardiff partners and interested
for people in Cardiff to work
                                people to share knowledge and work together; explore the most engaging formats and
together for good food
                                ensure a diverse membership
                                                                                                                               c. Food Cardiff
Measured by: number of          c. From 2021-24, Continue to support joint projects (e.g. Cardiff Growing Together) to
Food Cardiff members            enable partners to pool resources and work together for bigger impact

12. Environmentally             a. From 2021-24, Work with key partners (e.g. Cardiff Council, Cardiff & Vale Health Board,    a. Food Cardiff
sustainable & healthy food      Public Services Board) to integrate good food into all major policies and take a holistic      Strategy Board
practices integrated into       approach.
local policy

Measured by:
% of major policies
including food
Achieving Gold Sustainable
Food Places Award

                                                                                                                                                 17
Case Study: The Five Goals in Action
Veg Cities - healthy,                         Getting more veg into schools
environmentally                               Cardiff Council pledged to offer an
sustainable, empowering,                      extra portion of veg free of charge
thriving & connected                          in all school meals. Cardiff has
                                              also expanded the school holiday
Food Cardiff’s Veg Cities programme is
                                              enrichment programme, Food and
supporting people to deliver against all
                                              Fun, to ensure that children are eating
five of the Good Food Strategy’s goals.
                                              two portions of veg at lunchtime
Across Cardiff, 42 businesses and
                                              at the same time as learning about
organisations have made Veg Cities
                                              preparing and eating a healthy diet.
pledges to grow, sell, cook, serve and save
                                              Food Cardiff worked with Trees for
more vegetables. The goals interconnect
                                              Cities to establish 5 new Edible
and overlap and many of the activities,
                                              Playgrounds in Cardiff schools.
ideas and projects that have grown out of
Veg Cities are working together to achieve
positive outcomes through:                    Increasing access to affordable
                                              or subsidised
 Promoting veg to contribute to               Food Cardiff is working with Flying
 better health                                Start children’s centres to explore the
 Supporting major promotional                 opportunities for optimising Healthy
 campaigns like Veg Power and Peas            Start vouchers through increasing
 Please and developing materials for          uptake and increasing opportunities
 use by schools and parents.                  to spend – for example, through fruit
                                              and veg co-ops.

 Working with businesses to
 increase veg consumption
 Through Food Cardiff’s partnership with
 Castell Howell Wales’ largest hospitality
 company, Brains shared Peas Please
 training with staff and increased the
 veg content of its children’s meals from
 one to two portions.

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Cutting the environmental impact          Working with the public sector
of food by reducing veg waste             to get more veg onto plates and
Companies and community groups            more local suppliers engaged
have made Veg Cities pledges to           Cardiff & Vale University Hospital
increase action and education around      Board has set up a veg stall at
food waste. During the Food Cardiff       University Hospital Wales and are
Autumn Festival Global Gardens, a         incorporating more veg in Y Gegin
community allotment in Gabalfa,           restaurant. Cardiff Metropolitan
worked with local chefs to create         University catering has pledged that
recipes to celebrate seasonal produce,    all meals will include 2 portions of veg
distributed crops to projects across      and is offering’ how to cook veg on a
the city and hosted two apple-            budget’ courses for students and staff.
pressing workshops with Orchard
Cardiff, rescuing 70kg of local apples.
                                          Helping business to make Veg
                                          Cities pledges
Supporting growing and                    Food Cardiff has created a toolkit
encouraging an interest in veg            of ideas and resources to support
The Cardiff Growing Together              workplaces to make a veg pledge.
programme in summer 2020 saw              Eating veg can have a triple win:
almost 14,000 plants, seeds and           increased staff engagement, cost
growing kits distributed across the       savings and brand reputation. One
city. A team of 70 volunteers across      example is Wild Thing Café which
16 projects reached more than 3,000       is promoting local veg and running
households with seeds or plants, with     free community suppers made from
more than 100 people joining online       surplus allotment veg.
growing classes.

Increasing the amount of food
produced in the city
Cardiff Council has published
supplementary planning guidance
to encourage developers to provide
growing spaces. Edible Cardiff has
brought together 30 food growing
groups across the city to share
knowledge and increase food
production.

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Working with communities to              Veg Cities is one example of the
support and celebrate growing            many inspiring and impactful
through Food Cardiff Festivals           actions that are happening across
Cardiff Salad Garden is a social         the city to improve the health and
enterprise growing and selling salad,    sustainability of our food, ensure
particularly aimed at supporting         successful food businesses are at
people experiencing disadvantage         the heart of our city’s economy
in Cardiff. They have been working
                                         and to bring communities together
with South Riverside Community
                                         to shape the future of Cardiff’s
Development Centre to grow
                                         food system.
vegetables to include in parcels from
the Wyndham St Pantry going out to       To find out more visit foodcardiff.
families during lockdown. Four Cardiff   com/programmes/veg-cities.
residents are Veg Advocates, working
with Peas Please to channel their
experiences towards local businesses
and organisations.

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Endorsements
Food Cardiff is grateful for the support and endorsement of the following
organisations for the Good Food Strategy:

           ACE                  Edible Cardiff          Riverside Real Food

     Al-Ikhlas Centre              Ffwrnes                 Size of Wales

     Amano Growers        Food for Life Get Togethers     Spirit Infusions

                                                         Splott Community
          C3SC                  Global Gardens
                                                            Volunteers

     Cardiff Foodbank           Green Squirrel                SRCDC

      Cardiff Market             Grow Cardiff           Women Connect First

   Cardiff Metropolitan
                                NHS Dietetics              WWF Cymru
        University

    Cardiff University              noglü

           If you would like to add your organisation to this list,
           please contact us on: foodsensewales@wales.nhs.uk

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Get Involved
The food we eat has a huge impact on life in Cardiff - not just on
people’s health, but on communities and businesses, farmers and
food producers, and the environment too. If you feel the same,
join Cardiff’s good food movement!

 As an Individual                       As a Business
 • Join our mailing list to receive a   We know that most food &
   monthly newsletter which will        hospitality businesses already have
   help you to keep abreast of the      so much on their plates after the
   good food movement in the city.      last 18 months. But if you’re doing
                                        anything connected to health,
 • Come along to our monthly Food
                                        supporting local, celebrating
   Cardiff meetings (currently online
                                        diversity and looking after the
   only due to COVID) to find out
                                        environment, we’d love to share your
   how you can take a more active
                                        story and help get your business the
   role; these meetups are open
                                        attention it deserves, so please do
   to all, no matter of experience,
                                        get in touch and let us know!
   background or prior knowledge of
   Food Cardiff.                        You can also sign up to receive the
                                        monthly newsletter which will help
 • Follow us on social media:
                                        you to keep abreast of the good food
   @GoodFoodCardiff / Food Cardiff
                                        movement in the city.
   and join the conversation using
   #GoodFoodCardiff.

 • Check out the useful tools on
   our website, at:
   https://foodcardiff.com/about-
   food-cardiff/useful-tools.

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