2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business

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2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
2022 Product Guide
for Merchants
Learn how DoorDash’s suite of solutions can help you grow your business
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
Contents
Click each section to skip forward

What is DoorDash?                                                                  3

Overview: The merchant product suite                                              5

DoorDash products for merchants                                                    7
    DoorDash App                                                                   8
    Reach new customers and increase sales by listing your business on DoorDash

    DoorDash Storefront                                                           16
    Set up commission-free online ordering for your website

    Drive from DoorDash                                                           19
    Get a white-label delivery fleet and logistics platform

    Catering & Boxed Meals                                                        21
    Fulfill large group and corporate catering orders

    DashMart by DoorDash                                                          23
    Sell retail items on our online convenience store

DoorDash technology tools for merchants                                           25
    Merchant Portal                                                               26
    Get actionable insights and reports
    Tablet                                                                        28
    Easily manage orders

    Integrations                                                                  30
    Integrate directly with your POS

DoorDash pricing and partnership plans                                            31

Get started with DoorDash                                                         35
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
What is DoorDash?
DoorDash is a technology platform that connects people with the restaurants
and stores in their neighborhoods. Consumers place orders on the DoorDash
App or website, and we help restaurants and stores facilitate on-demand
delivery, online ordering, pickup, and more.

   The global online food delivery industry                                        $182
   generated over $136 billion in revenue
   in 2020, and is projected to reach more                                        billion
   than $182 billion by 2024.

        $136
       billion

         2020                                                                      2024

If your business does not offer off-premise ordering, now is the time to start.
One of the most effective ways for you to reach new customers is to partner
with a technology platform like DoorDash.

                                                                                   What is DoorDash? • 3
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
With DoorDash, your business can:

                    Reach new customers: Reach thousands of consumers already using delivery
                    platforms. DoorDash reaches 85% of the U.S. population, 80% of the Australian
                    population, 75% of the Canadian population, and is continuing to grow worldwide.

                    Grow off-premise sales: Receive incremental orders to boost revenue. In fact,
                    65% of restaurants say they were able to increase their profits during COVID-19
                    because of DoorDash.1

                    Increase brand awareness: Use our game-changing marketing tools to boost
                    your online presence, so your offerings reach more customers.

                    Get a powerful logistics platform. We provide built-in ordering and payments
                    technology, a seamless online ordering experience, and connect you with
                    Dashers to deliver orders.

Every business is unique, and there’s no one-size-fits-all solution for building off-premise
operations. That’s why DoorDash offers a variety of products to fit your needs, including
delivery and pickup, online ordering, delivery using your own drivers, white-label
fulfillment, catering, and more.

In this guide, we’ll share details on each DoorDash product so you can determine which
strategy makes sense for your business.

1
    DoorDash Impact, doordashimpact.com/restaurants

There’s no question that the
partner the &pizza team
values most is DoorDash.                                                      Andy Hooper
                                                                              President and COO,
Read the success story                                                        &pizza

                                                                                              What is DoorDash? • 4
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
OVERVIEW

Solutions for
every business
Discover products that can help you find
new customers, keep repeat customers
happy, increase your bottom line, and
win business in your neighborhood.

Reach new customers with the DoorDash App

          Delivery ›                           Pickup ›                      Self-Delivery ›
   Leverage our full-service          Give nearby customers            Reach new customers at a
marketing and logistics platform       a way to order ahead             lower cost by completing
 to attract new customers and            and skip the line.            deliveries with your drivers.
     power your deliveries.

Attract new and repeat customers with optional promotions

                       DashPass ›                              Marketing Tools ›
           Reach our most valuable customers              Feature your business up front
            who are enrolled in our monthly                   in the DoorDash App
                 subscription program.                           with promotions.

                                                                    Overview: The merchant product suite • 5
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
Let customers order directly from you

                 Storefront ›                                        Drive ›
                 Easily set up pickup and                            Fulfill orders through
                 delivery ordering on your                           your website or POS and
                 own website. Dashers fulfill                        let DoorDash logistics
                 your deliveries.                                    handle the rest.

Discover new ways to grow

                 Catering & Boxed Meals ›                            DashMart ›
                 Fulfill large group and                             Sell retail items
                 corporate catering orders                           through our online
                 with DoorDash for Work..                            convenience store.

Manage your business with new technology

     Merchant Portal ›                          Tablet ›                POS Integrations ›
     Manage your sales              Streamline your operations           Receive DoorDash
    on DoorDash and get              and manage orders in real         orders directly to your
      actionable data.              time with our POS solution.        existing POS and KDS.

                                                                  Overview: The merchant product suite • 6
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
DoorDash products
for merchants

Learn more about DoorDash’s suite of products for restaurants and stores:

DoorDash App ›           Catering & Boxed Meals ›
Storefront ›             DashMart ›
Drive ›

                                                                            7
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
Increase your off-premise
sales with the                                                           Deliver to
                                                                 901 Market St

DoorDash App                                     American      Chinese     Vietnamese        Pizza         Mexican

                                                      DashPass        Under 30 min                   4.5

Feature your business on DoorDash
                                                SF Team Picks
to reach new customers in your area.

What is it?
Our flagship product, the DoorDash App,             Neo Pizza                                              Palace of Yum
facilitates delivery and pickup to help         20 min • $3.99 delivery fee                          15 min • $2.99 delivery fee

businesses reach new customers, drive           First Order,
incremental sales, and increase profits.        $0 Delivery Fee

Partners can choose which DoorDash
products are right for their business,
including Delivery, Pickup, and Self-           Delivery
                                                20%          PickuÀ
                                                      off u to   $         Searc·off u to
                                                                          20%           Orders
                                                                                           $         Account
                                                                                                     20%  off u to $
Delivery. You have full control over your            Just Be Rice              Santorini žafe            Burger Girl

DoorDash listing, including menu, prices,
delivery hours, and more.

                                              MARKETPLACE PRODUCTS
                                              Click to skip to each section
                                              Delivery ›
                                              Pickup ›
                                              Self-Delivery ›

KEY BENEFITS                                KEY FEATURES

• Grow your sales: Add an additional        • Marketing Solutions
  revenue stream to your business with      • 24/7 Customer Support
  pickup and delivery.
• Reach new customers: 75% of
  restaurants agree that DoorDash has
  helped them to reach new customers.
• Increase online presence: Boost SEO
  and drive awareness by featuring
  your business on the DoorDash App
  and website.

                                                                                                           DoorDash App • 8
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
BREAKDOWN

DoorDash App
Reach new customers on DoorDash with Delivery, Pickup, Self-Delivery, and DashPass.

 Delivery
 Leverage our full-service marketing and logistics platform to power your deliveries.

 Delivery on the DoorDash App will help you reach new customers in your area
 — without having to hire your own delivery team. Average delivery orders on
 DoorDash are delivered in 35 minutes or less.

 Plus, with 24/7 support and technology like the Merchant Portal to help you make
 data-driven decisions and the DoorDash Tablet or POS integrations to help you
 keep operations running smoothly, you’ll be set up for success.

 HOW IT WORKS

  1   Your menu is featured on the DoorDash App and website so customers can
      discover your restaurant and place on-demand delivery orders.

 2    Once you receive an order, send it to your kitchen to be prepared.

 3    Drivers, known as “Dashers,” deliver orders to customers. You can track
      delivery status with real-time updates.

                                                                                        DoorDash App • 9
2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
Pickup
Give customers a way to order ahead and skip the line.

Pickup enables customers to pick up their orders in-person at your location.
Customers pay no service fees for Pickup orders.

Reach more customers in your area at a reduced commission with Pickup.
DoorDash Pickup orders are also more efficient for your staff than phone orders.

HOW IT WORKS

  1                                     2                               3

Your menu is featured on the          Your business accepts and       Designate a pickup
DoorDash App and website so           prepares pickup orders.         area in your location so
customers can discover your                                           customers can quickly
business and place pickup orders.                                     grab their orders.

                                                                                        DoorDash App • 10
Self-Delivery
Reach new customers and have the option                                        Deliver to
                                                                         901 Market St
to either use your own drivers or DoorDash
drivers to fulfill orders.
                                                       American      Chinese     Vietnamese             Pizza         Mexican
If you already have your own delivery fleet,
                                                              DashPass        Under 30 min                      4.5
DoorDash Self-Delivery helps you tap into
the DoorDash customer base at a lower                  765 restaurants near you
commission rate. That means you can reach
more customers and increase takeout sales
without changing your operations.

HOW IT WORKS

                                                       Ninja Burrito
  1
       Your offerings are featured on the DoorDash     Japanese, Sushi • $$                                15 min
                                                                                          $0 delivery fee on $12+
       App and website so DoorDash customers           4.7 (1300)

       can discover your restaurant and place
       delivery orders.                                Bulgogi Go Go
                                                       Korean • $$                                         20 min
                                                       4.3 (1’00)                         $0 delivery fee on $12+

 2
       Fully control the delivery experience by
       using your own drivers, choosing a delivery
       radius, and setting delivery fees.              Delivery    Pickup        Search        Orders           Account

 3
       Enjoy a lower commission rate and collect
       the order value plus delivery fees, and tips,
       and small order fee (if applicable).

As a brand, we are relentlessly focused on reaching our guests
on their terms. In DoorDash, we found a third-party partner that
shares this commitment and offers us the ability to further reach
our consumers where they increasingly are — digitally. We are so
thrilled about this relationship and the visibility to consumers it
provides for our brand, both now and in the future.

            Darin Dugan
            Chief Marketing Officer,
            Jimmy John’s

                                                                                                                DoorDash App • 11
Run in-app marketing to
attract new customers with                                                     Deliver to
                                                                         901 Market St

Promotions                                             American      Chinese     Vietnamese             Pizza         Mexican

Improve your in-app placement,                                DashPass        Under 30 min                      4.5

attract first-time customers, and earn                 765 restaurants near you
more repeat customers with optional
Promotions in the DoorDash App.

DashPass
With DashPass, high-value customers
                                                       Ninja Burrito
see your business first and pay lower fees             Japanese, Sushi • $$                                15 min
                                                                                          $0 delivery fee on $12+
when they order from you — at no added                 4.7 (1300)

cost to you. Because DashPass customers
                                                       Bulgogi Go Go
order more often, you’ll likely get more               Korean • $$                                         20 min
                                                       4.3 (1’00)                         $0 delivery fee on $12+
orders and repeat customers.

DashPass is included in DoorDash Plus
and Premier.                                           Delivery    Pickup        Search        Orders           Account

 Our willingness to take advantage of these
 marketing tools contributes to our growth.
 We’ve seen the delivery and takeout
 business triple.

             Gianluca Pesce
             Director of Marketing & Communications,
             Yolk

                                                                                                 DoorDash App • 12
More in-app promotions
                                                                                                                                        10:10

                                                                                                                                                            Spend $¤0, Get Free Chips
                                                                                                                                                            La Cuchara Mexican Grill
                                                                                                                                                             91mti1•14.51�15701 rating

                                                                                                                                                            Buy One, Get One Garlic Noodle
                                                                                                                                                            Noodle Palace
                                                                                                                                                            951mti1•14.51�1 000+1 rating
    Chipotle
       DashPass • Mexican
                                                                 Order Again & Save
    4.3    (2,300+) • 2.0 miles • $$
                                                                                                                                                         $0 Delivery with Sashimi Platter
                                                                 Order again from these restaurants and save                                                $0 Delivery with Sashimi Platter
                                                                 20% on your order (up to $5)                                                            Sushi
                                                                                                                                                          Sushi Shipuyn
                                                                                                                                                                Shipuyn
                 $2.99
               delivery Kee
                                       25-35 min
                                       delivery time
                                                                                                                                                            71mti1•14.51�1
                                                                                                                                                             71mti1•14.51�1 291291  rating
                                                                                                                                                                                rating

                  Delivery               Group Order

                                                                                                                                                            Spend $25, Get 1 Bao Free
                                                                                                                                                            Bao Brothers
2† o~~ on orders over $|5z                                                                                                                                  971mti1•14.61�19000+1 rating
up to $5

                                                                                                                                                            Free Truffle Fries with Burger
    Popular $tems
                                                                                                                                                            Yummi Burger
                                                                                                                                                            2 8mti8•84.78�8 538 rating

    Delivery        Pickup    Search     Orders        Account                                                                        Delivery     Pickup       Search       Orders           Account

First Order, % Off                                               Order Again and Save %                                            Promote Menu Items
Attract new customers with an                                    Win back customers who haven’t                                    Spotlight specific menu items,
offer for 15%, 20%, or 25% off                                   ordered from you in the past 45                                   new items, and high-margin
their first order.                                               days by offering a 15%, 20%, or                                   items. Incentivize larger orders.
                                                                 25% discount on their next order.

                                                                                                                                                              Deliver to
                                                                                                                                                       901 Market St

                                                                                                                                      American      Chinese      Vietnamese           Pizza          Mexican

                                                                                                                                            DashPass         Under 30 min                     4.5

    U: Dessert Story                                                Miller’s Deli                                                    First Orderf 0 Delivery Free
                                                                                                                                  First Orderf 0 Delivery Fee                                        See All
    Desserts                                                        Sandwiches
    4.3    (2000+) • 2.3 miles • $$                                 4.3     (1000+) • 1.4 miles • $$

                 $2.99                 25-35 min                                  $3.99                 15-20 min
               delivery Kee            delivery time                            delivery Lee            delivery time

                  Delivery               Group Order                               Delivery               Group Order
                                                                                                                                          Neo Pizza                                                 Palace of Yum
                                                                                                                                     31 min • Free delivery                                   15 min • $2.99 delivery fee

                                                                 $0 delivery on your
 Spend $25z Get $5 Ovv
                                                                 order of $15                                                        DoorDash Deals

    Popular $tems                                                   Popular $tems

    Delivery        Pickup    Search     Orders        Account       Delivery        Pickup    Search     Orders        Account      Delivery      Pickuu       Searcy       Orders           Account
                                                                                                                                     20%   off uu to   $       20%   off uu to  $             20%  off uu to $
                                                                                                                                          Just Be Rice             Santorini Cafe                   Burger Girl

Spend $X, Get Y                                                  $0 Delivery Fee                                                   First Order, $0 Delivery Fee
Boost your average order value                                   Receive prominent in-app                                          Get prominent in-app placement
by giving simple $ or % off                                      placement by offering free or                                     and entice new customers by
incentives to customers who                                      discounted delivery fees on                                       covering the delivery fee for
meet a minimum basket size.                                      orders of $15 or more.                                            their first order.
                                                                                                                                                                                                                            13
DoorDash App partnership plans
                 Find out how DoorDash can work for you, with pricing to fit any budget.

   Basic                                                 Plus                                          Premier
   DoorDash at the lowest cost                           More sales with                               The most orders and new customers

   Let customers order from you on                       Increase sales and reach our most loyal       Maximize sales with the biggest delivery
   DoorDash and add marketing programs                   and frequent customers with DashPass.         area, DashPass, and more. Backed by our
   when you need them.                                                                                 Growth Guarantee.

   Your Cost                                             Your Cost                                     Your Cost

   15%
   Delivery Commision
                           6%
                           Pickup Commision
                                                         25%
                                                         Delivery Commision
                                                                                 6%
                                                                                 Pickup Commision
                                                                                                       30%
                                                                                                       Delivery Commision
                                                                                                                                6%
                                                                                                                                Pickup Commision
   Credit card                                           Credit card                                   Credit card processing
   processing included                                   processing included                           included

   Key Benefits                                          Key Benefits                                  Key Benefits

        Reliable and fast delivery on DoorDash                Reliable and fast delivery on DoorDash         Reliable and fast delivery on DoorDash

        Access to high-value customers with                   Access to high-value customers with            Access to high-value customers with

        A bigger delivery area to reach more                  A bigger delivery area to reach more           A bigger delivery area to reach more
        customers                                             customers                                      customers

        Accept at least 20 orders per month or                Accept at least 20 orders per month or         Accept at least 20 orders per month or
        pay no commissions*                                   pay no commissions*                            pay no commissions*

Have your own delivery team?

DoorDash Self-Delivery
                                                                                                       Your cost

                                                                                                       15%
                                                 Use your delivery team to deliver
                                                 DoorDash orders for your
                                                 business. You control the delivery
                                                                                                       Commission for delivery orders
                                                 experience, set your own delivery

                                                                                                       6%
                                                 area, and choose what fees you’d
                                                 like customers to pay for delivery.
                                                                                                       Commission for pickup orders

* DoorDash Premier Growth Guarantee: Accept at least 20 orders per month or DoorDash will refund your commission
costs for that month. Partners are eligible for this rebate only if (1) if they cancel fewer than 5 orders that month and
(2) maintain “open hours” on DoorDash for 90% of the Store Hours that they have set in the Merchant Portal.

                                                                                                                                 DoorDash App • 14
SUCCESS STORY

Smokey Bones
This Florida-based casual dining chain
partnered with DoorDash to transform into a
delivery-focused business and drive growth.

   288%                               80%                    30%
     growth in monthly                    of sales are       of the restaurant’s
    DoorDash sales from                now off-premise        DoorDash orders
    Dec 2019 - May 2020                 as of July 2020     come from DashPass

DoorDash continues to
help us tap into guests we
would never have access to
                                                          Nicole Milnthorpe
without the partnership.                                  CFO,
                                                          Smokey Bones
Read the success story

                                                                         DoorDash App • 15
Get online ordering and delivery
for your website with

DoorDash
Storefront
Let customers order through
your website. Storefront is a
complete, commission-free
online ordering solution.

What is it?
Storefront helps you drive higher
order totals with on-page checkout,
recommended extras on the menu, and
rich menu photos and descriptions, and
gives you the keys to your customer data
and the entire online ordering experience.

KEY BENEFITS

• Increase order totals and your bottom line. Storefront helps you drive higher order
  totals with on-page checkout, recommended extras on the menu, and rich menu photos
  and descriptions.

• Streamline your takeout and delivery business. Storefront gives customers a convenient
  way to order delivery and pickup, getting them and your staff off the phone. Delivery orders
  are fulfilled by our network of Dashers, with average delivery time in 35 minutes or less.

• Get started fast. Upload your menu or work with our team to install your custom
  Storefront page. If you’re already on DoorDash, you can sign up and add Storefront to
  your website immediately.

KEY FEATURES

Pricing that’s simple                Branding that’s yours            Customer insights included
Just 2.9% of the total transaction   Customize Storefront with        Use customer order history
amount + $0.30 per order for         your own logo, branding,         and data to improve marketing
credit card processing, with no      and color scheme.                and menu offerings.
commissions or monthly fees.

                                                                                   DoorDash Storefront • 16
SUCCESS STORY

Texas de Brazil
Learn how this Dallas-based Brazilian
steakhouse leveraged DoorDash Storefront to
increase off-premise sales during COVID-19.

     58%                            127%                       20%
          increase in                    increase in            Their DoorDash
       DoorDash sales                DoorDash orders         average ticket sizes are
   after adding Storefront        after adding Storefront      20% higher than a
                                                              competing platform’s

It was awesome to be able to
add a new way for guests to
order our food in basically one
week — and have it turn into                                Jad Izzedin
20% of our off-premise sales.                               Executive Brand Director,
                                                            Texas de Brazil
Read the success story

                                                                        DoorDash Storefront • 17
How does Storefront work?
Set up commission-free online ordering in three easy steps.

                                                                                   Publish

                  1                                  2                               3

    Sign up for Storefront              Customize your Storefront         Receive online orders
 If you’re already on DoorDash,           Add your logo and color       Turn on your Storefront and
     sign in to your Merchant          scheme to make your Storefront    accept orders for Pickup
 Portal to get started. If not, fill    your own. Select which stores         by customers or
        out the form above.               you’d like to launch with.       Delivery by Dashers.

                                                                                  DoorDash Storefront • 18
Get a white-label delivery fleet with

Drive from
DoorDash
Have your own ordering platform
and customer base? Get access to
a network of on-demand drivers to
complete your deliveries.

What is it?
                                                KEY FEATURES
DoorDash’s non-branded delivery solution
connects your business with drivers and a       • On-demand delivery platform.
powerful logistics platform to fulfill orders    Request a driver any time to
placed on your own native platforms.             deliver on your behalf, then track
                                                 orders, streamline delivery costs,
KEY BENEFITS                                     and drive incremental sales.

• White-label solutions: Increase your          • Seamless integration.
  brand loyalty by using drivers without any     Our innovative logistics platform
  visible DoorDash branding.                     easily integrates with your existing
                                                 technologies, including Square,
• Professional drivers: 75% of Drive ASAP        Toast, Olo, Bringg, Redcat, NCR,
  orders are delivered within 30 minutes with    9Fold, and more.
  a 4.5 average customer rating.
                                                • International coverage.
• Scale to your needs: From a basic setup        Fulfill delivery orders in more
  to signature solutions, create the seamless    than 4,000 cities across the
  delivery experience your customers expect.     U.S., Canada, and Australia.

Thousands of
businesses trust
Drive from DoorDash

                                                                     Drive from DoorDash • 19
How does Drive work?
Launch white-label delivery in three easy steps.

             1                                2                                   3

 Sign up for DoorDash          Get a custom recommendation         Offer on-demand delivery
 Tell us basic information      Our team assesses your delivery     Fulfill delivery orders with our
   about your business           needs and recommends the         integrated technology solutions
   and delivery needs.           best plan for your business.           that connect you to a
                                                                      wide network of drivers.

I credit the DoorDash relationship with our success
today. We still partner with the DoorDash App, but
with DoorDash Drive, we are able to keep our delivery
prices the same as in-store and launch promotions on
our own website without any lead time.
            Kelly Tracey
            National Operations Manager,
            Roll’d

Read the success story

Ready to sign up for Drive from DoorDash?                           Get Started

                                                                                Drive from DoorDash • 20
Grow your restaurant sales with

DoorDash Catering
& Boxed Meals
Fulfill large group and catering orders at
0% commission by offering catering and
individually boxed meals to corporate
customers through DoorDash for Work.

What is it?
DoorDash for Work connects businesses to
thousands of corporate customers to fulfill
large group orders, delivery subscriptions, and
expensed meals for their employees — whether
they’re working at home or in the office.

KEY BENEFITS

• Acquire corporate customers: Boost your bottom line with
  profitable, recurring corporate sales from large companies at
  0% commission.

• Add diners, not tables: DoorDash facilitates the delivery
  logistics, so there’s no need to ramp up staffing.

• Cater on your schedule: Choose preferred hours and schedule
  orders a week in advance, without disrupting your business.

KEY FEATURES

• Provide your catering menu. We’ll facilitate all the logistics — from pickup, delivery,
  setup, and breakdown, to utensils, chafing dishes, and sternos.

• We take safety seriously. Rest assured that your food is delivered safely and reliably
  by professionals certified in office food delivery.

• Streamlined operations. Work within your existing online, catering, and dine-in
  operations. DoorDash handles the customer relationship, so you can focus on the food.

                                                                                  Catering & Boxed Meals • 21
SUCCESS STORY

                                     DoorDash for Work brought us consistent orders
                                     that not only helped us stay afloat financially
                                     but also kept our team’s morale intact.
                                     Andrew Shinn
                                     Owner,
                                     Saucy Asian

                                     Since they launched their new efforts after the
                                     onset of COVID-19, DoorDash for Work now
                                     represents 50% of our catering sales!
                                                Doug Mathieux
                                                Owner,
                                                Artesano

How Catering & Boxed Meals works
Get started in three easy steps.

             1                                   2                                  3

  Sign up for DoorDash                Start receiving orders              You cook, we deliver
  Tell us basic information        Once your account is activated,    Your restaurant prepares food
 about your restaurant and         DoorDash works with merchants      while DoorDash facilitates the
upload your catering menu.           to create a curated menu.       delivery to corporate customers.

Ready to sign up for DoorDash Catering & Boxed Meals?                        Get Started

                                                                                Catering & Boxed Meals • 22
Drive retail sales with

DashMart
by DoorDash
Reach more customers by
selling retail products through
DoorDash’s online, on-demand
convenience store.

What is it?
DashMart is DoorDash’s online
convenience store platform that
delivers household essentials and local
retail items to consumers.

KEY BENEFITS

• Unlock a new revenue stream:
  Grow incremental sales with a
  low-investment business strategy.

• Reach beyond your neighborhood:
  Expand your distribution through our
  growing network of DashMart locations.

• Boost brand awareness:
  Acquire new customers with exclusive
  promotional opportunities.

KEY FEATURES

Join an online convenience         Attract customers with            Drive sales without
store network.                     popular retail items.             increasing expenses.
Offer on-demand delivery of        Sell household essentials and     Get access to the DoorDash
your business’s popular retail     restaurant favorites, including   customer base and marketing
items to consumers across          ice cream, chips, sauces,         support with no additional
the country.                       spices, pasta, baked goods,       labor or overhead costs.
                                   and more.

                                                                             DashMart by DoorDash • 23
SUCCESS STORY

                                     We can’t wait to expand the distribution of our signature sauces
                                     and dry rub… We are grateful for the strong and supportive
                                     relationship we’ve maintained with DoorDash over the years,
                                     which has grown even stronger during the recent months.

                                                  Mike McKibbin
                                                  District Manager,
                                                  Brothers BBQ (Denver, CO)

                                     We were thrilled to launch This Little Goat on DoorDash, so home
                                     cooks could quickly receive our globally inspired sauces and
                                     spices right to their front door, especially during quarantine.

                                                  Erin Vick
                                                  Director of Digital Marketing,
                                                  This Little Goat (Chicago, IL)

How DashMart works
Get started with DashMart in three easy steps.

  1                                          2                                          3

Contact us                                Review                                     Onboarding
Complete this form telling us             Our DashMart inventory and                 If there is a fit, we’ll work
basic information about your              assortment team will review                to get your products into
retail products.                          your submission.                           DashMart and to customers.

DashMart is currently available in 18 locations, including Chicago, Minneapolis, Columbus, Cincinnati, Dallas,
Houston, Salt Lake City, the greater Phoenix area, Baltimore, Indianapolis, San Diego, Denver, Los Gatos,
Concord, and Redwood City. Over the coming months, we’ll be launching in many more cities.

Ready to sign up for DoorDash DashMart?                                                     Get Started

                                                                                                DashMart by DoorDash • 24
DoorDash technology
tools for merchants

Learn more about DoorDash’s powerful software and analytics products
that help you efficiently manage your business on DoorDash:

Merchant Portal ›
Tablet ›
Point of sale & technology integrations ›

                                                DoorDash technology tools for merchants • 25
Get actionable sales analytics with the

DoorDash Merchant Portal
Track your business performance,                  KEY BENEFITS

get actionable insights, and make                 • Get a dashboard view: View key data points
adjustments to your DoorDash listing.              like net sales, average order size, unique
                                                   customers, and most popular items.

What is it?                                       • Act on customer feedback: View customer
The Merchant Portal is an online tool to           ratings and reviews, and mitigate any issues by
help you analyze business performance,             quickly responding to customers directly.
track payments, add bank account                  • Increase takeout sales: Launch marketing
information, change operating hours,               campaigns and promotions to help reach more
update menus in real time, and more.               customers and grow your business.

KEY FEATURES

   Track your sales
   Understand trends and track your business
   performance by week, month, or quarter.
   Get detailed insights on tax, commission,
   and net payouts for each order.

   Adjust your offerings
   Easily add or remove items, update prices,
   and change menu categories in real time.

   Benchmark key metrics
   View a dashboard of your overall success
   across locations, including total sales with
   DoorDash, average order size, most popular
   items, new and repeat customers, and more.

                                                                                       Merchant Portal • 26
SUCCESS STORY

&pizza’s data-driven
approach to expansion
Washington D.C.-based &pizza leveraged DoorDash data
to determine the most strategic locations to expand their
mobile kitchens and saw 372% YoY DoorDash sales growth.

Read the success story

How does the Merchant Portal work?
Get data-driven insights in three easy steps.

             1                                  2                                3

  Sign up for DoorDash             Start receiving orders            Track your performance
 Tell us basic information      Once your account is activated,     Use the Merchant Portal to
 about your business and         customers can browse your        monitor trends and make real time
    upload your menu.              menu and place orders.          adjustments to your business.

Learn more about the benefits in the Merchant Portal.                        Get Started

                                                                                      Merchant Portal • 27
Streamline your order protocol with the

DoorDash Tablet
Manage delivery and pickup orders in real time.

                 Orders                Accepting   Aleis J.      #194394781           11 Items                           Issue with Order

            NEEDS ACTION                           New Order
                                                   Keep in Mind

            Aleis J.              4m ago   NEW
                                                          Special Instructions                  Often Missing or Incorrect

                                                   Entree
            Michelle K.            4m ago   NEW
                                                   2x   Bowl                                                               $23.80

                                                               “Absolutely no cheese please! I’m allergic to lactose and it
            Ali M.                 2m ago   NEW
                                                               will make me really sick.   Last time you had a little in there

                                                               and I had to return it with the Dasher. Please don’t add it.

                                                               Thank you for reading.”

            IN THE KITCHEN

                                                        Fillings

            Chris P.           Customer Pickup
                                                        Carnitas    (+ $9.45)

            #194394781 1 item        Ready in 0m

            Kristina G.        Customer Pickup
                                                               Conifrm with 23 min Prep Time                           Manual Prep Time

            #194394783    1 item     Ready in §m

DoorDash recommends using a tablet                                      The DoorDash Order Manager app
with the DoorDash Order Manager app                                     allows you to:
to receive orders.                                                      • Update menu items and business
                                                                             hours in real time
                                                                        • Easily manage orders and view
                                                                             order history
                                                                        • Communicate directly with Dashers
                                                                        • Contact DoorDash’s 24/7
                                                                             merchant support

                                                                                                                                             Tablet • 28
How it works

 1    First, place your tablet somewhere                2   When a new order arrives, a blue
      that is easily accessible by your                     screen will appear letting you know
      staff and make sure the volume is                     how many orders need attention.
      turned on loud.                                       Touch the screen to view the order.

                                                                             1
                                                                            order

                                                                    needs to be confirmed
                                                                          View Order

 3    To confirm the order, click “Confirm”             4   If you choose to enter a manual prep
      at the bottom of the screen. DoorDash                 time, which determines when we send
      will prompt a suggested prep time                     a Dasher and updates the customer’s
      to save time, but you can easily enter                delivery ETA in the app, you can do so
      a manual prep time instead.                           here and click “Confirm Order.”

     Confirm with 32 min Prep Time   Manual Prep Time

 5    Finally, send the order to the kitchen
      to be prepared.

                                                                                                  Tablet • 29
Keep operations running smoothly with

Point of sale
& technology
integrations
Increase order accuracy and reduce
errors by integrating DoorDash with
your POS system to send orders
directly to your kitchen.

We partner with leading technology solutions to help your business succeed.

See all integration partners

Is your POS system missing?
We have an open API that is used by additional providers, so if       Contact Us
you’re interested in partnering with DoorDash and would like to see
whether your POS system is eligible, we’d love to hear from you.

                                                                            Integrations • 30
DoorDash pricing and
partnership plans

Learn more about pricing plans for joining the DoorDash App, Storefront,
and Drive as well as what commissions and fees cover on our end.

Pricing overview ›
Commissions and fees, explained ›
What commissions and fees cover ›

                                                                           31
Understanding commissions and fees

Pricing that works
for any budget
See what it costs to partner
with DoorDash, find out what
commission rates cover, and
learn how we bring value to your
business and community.

       Get orders through the                                                Get orders through your own
       DoorDash App                                                          website or other channels

       DoorDash Partnership Plans                                            Storefront and your website
       Choose 15%, 25% or 30%                                                Pay only a credit card processing
       commission on the subtotal amount                                     fee of 2.9% of the total transaction
       for Delivery orders based on the                                      amount + $0.30 per order. No
       level of built-in marketing you need.                                 activation fees or monthly fees.**
       Pay a commission rate of 6% for all
       Pickup orders.*

       DoorDash Self-Delivery                                                Drive and your channels
       A commission rate of 15% on                                           A fixed dollar amount per
       the subtotal amount per order                                         order per delivery with our
       to deliver DoorDash orders with                                       logistics platform.
       your own team.

* New Partnership Plans are available for restaurants with 75 or fewer locations in the U.S. only. 6%
Pickup is available to all partners in the U.S. who comply with the DoorDash Merchant Terms of Service,
including having DoorDash Pickup menu prices match in-store prices.

** Storefront is available for any partners in the U.S., Canada, or Australia.

                                                                                       DoorDash pricing and partnership plans • 32
How pricing works for DoorDash products

Commissions and fees, explained
With DoorDash, you’ll never pay startup fees.
Plus, most of our offerings cover credit card
processing at no extra charge.

The DoorDash App                 Storefront & Your Website                    Drive and Your Channels
Commission rates                 Credit card processing costs only            Flat dollar fees

When customers order from        For website orders through                   When customers order
you through DoorDash, we         Storefront, the online credit                through your website with
take a commission, which         card processing fee is 2.9% of               Drive, we charge a flat
is a percentage of an order      the total transaction amount +               per-order fee.
subtotal, to cover our costs.    $0.30 per order.

A delivery with our              An order through your                        An order through your app
Basic Partnership Plan           website with Storefront                      or website with Drive

Order subtotal:       $30.00     Order subtotal:              $30.00          Order subtotal:         $30.00
Tax:                    $3.00    Tax:                          $3.00          Tax:                     $3.00
Commission (15%):      -$4.95    Credit card processing + $.30: -$1.17        Flat fee:                   -$8

You keep:            $22.05      You keep:                  $25.83            You keep:              $19.00

                                                                         DoorDash pricing and partnership plans • 33
Understanding your costs

What do commissions and fees cover?
In order to serve your business with everything we do, we take per-order commissions or fees
for orders processed with us. Here are some of the things these costs cover.

Advertising and marketing
Being on DoorDash puts your business in front of new customers every day.

Delivery driver costs
We empower our community of Dashers, who make every delivery possible, by providing
them flexible earning opportunities with competitive local pay, promotional pay, 24/7
support, third party insurance, and meaningful discounts.

Customer service and support for customers, merchants, and Dashers
Customers, business owners, and Dashers all have unique needs that often need prompt
responses. When something goes wrong, we have a 24/7/365 team of people ready to help
solve customer issues, so they’ll continue to order from you.

Technology platform costs
It takes a world-wide, world-class logistics, engineering, coding, marketing, and operations
team to keep the DoorDash App and website, our Merchant Portal and Tablet, and our
Dasher app running. We hire the best and expect the best from our teams.

Credit card processing
With the exception of Storefront (where you pay only for credit card processing with
no additional commissions or monthly fees), all DoorDash offerings include credit card
processing so you have less to worry about when it comes to overhead expenses.

                                                                         DoorDash pricing and partnership plans • 34
Ready to grow with DoorDash?
1. Sign up for DoorDash. Visit get.doordash.com and tell us about your business.

2. Receive orders. Once your account is activated, your team prepares orders.

3. Dashers deliver. Dashers pick up orders and deliver them to customers!

                               Get Started Free

            Want to speak with a sales representative? Contact us

    Or call 1-855-554-5779 (Monday-Saturday) in the U.S. and Canada.
About DoorDash

DoorDash is a global technology company that connects consumers with their
favorite local and national businesses. Founded in 2013, DoorDash enables
local businesses to address consumers’ expectations of ease and immediacy
and thrive in today’s convenience economy. By building the last-mile logistics
infrastructure for local commerce, DoorDash is bringing communities closer,
one doorstep at a time. Get started at get.doordash.com.
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