2022 Product Guide for Merchants - Learn how DoorDash's suite of solutions can help you grow your business
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2022 Product Guide for Merchants Learn how DoorDash’s suite of solutions can help you grow your business
Contents Click each section to skip forward What is DoorDash? 3 Overview: The merchant product suite 5 DoorDash products for merchants 7 DoorDash App 8 Reach new customers and increase sales by listing your business on DoorDash DoorDash Storefront 16 Set up commission-free online ordering for your website Drive from DoorDash 19 Get a white-label delivery fleet and logistics platform Catering & Boxed Meals 21 Fulfill large group and corporate catering orders DashMart by DoorDash 23 Sell retail items on our online convenience store DoorDash technology tools for merchants 25 Merchant Portal 26 Get actionable insights and reports Tablet 28 Easily manage orders Integrations 30 Integrate directly with your POS DoorDash pricing and partnership plans 31 Get started with DoorDash 35
What is DoorDash? DoorDash is a technology platform that connects people with the restaurants and stores in their neighborhoods. Consumers place orders on the DoorDash App or website, and we help restaurants and stores facilitate on-demand delivery, online ordering, pickup, and more. The global online food delivery industry $182 generated over $136 billion in revenue in 2020, and is projected to reach more billion than $182 billion by 2024. $136 billion 2020 2024 If your business does not offer off-premise ordering, now is the time to start. One of the most effective ways for you to reach new customers is to partner with a technology platform like DoorDash. What is DoorDash? • 3
With DoorDash, your business can: Reach new customers: Reach thousands of consumers already using delivery platforms. DoorDash reaches 85% of the U.S. population, 80% of the Australian population, 75% of the Canadian population, and is continuing to grow worldwide. Grow off-premise sales: Receive incremental orders to boost revenue. In fact, 65% of restaurants say they were able to increase their profits during COVID-19 because of DoorDash.1 Increase brand awareness: Use our game-changing marketing tools to boost your online presence, so your offerings reach more customers. Get a powerful logistics platform. We provide built-in ordering and payments technology, a seamless online ordering experience, and connect you with Dashers to deliver orders. Every business is unique, and there’s no one-size-fits-all solution for building off-premise operations. That’s why DoorDash offers a variety of products to fit your needs, including delivery and pickup, online ordering, delivery using your own drivers, white-label fulfillment, catering, and more. In this guide, we’ll share details on each DoorDash product so you can determine which strategy makes sense for your business. 1 DoorDash Impact, doordashimpact.com/restaurants There’s no question that the partner the &pizza team values most is DoorDash. Andy Hooper President and COO, Read the success story &pizza What is DoorDash? • 4
OVERVIEW Solutions for every business Discover products that can help you find new customers, keep repeat customers happy, increase your bottom line, and win business in your neighborhood. Reach new customers with the DoorDash App Delivery › Pickup › Self-Delivery › Leverage our full-service Give nearby customers Reach new customers at a marketing and logistics platform a way to order ahead lower cost by completing to attract new customers and and skip the line. deliveries with your drivers. power your deliveries. Attract new and repeat customers with optional promotions DashPass › Marketing Tools › Reach our most valuable customers Feature your business up front who are enrolled in our monthly in the DoorDash App subscription program. with promotions. Overview: The merchant product suite • 5
Let customers order directly from you Storefront › Drive › Easily set up pickup and Fulfill orders through delivery ordering on your your website or POS and own website. Dashers fulfill let DoorDash logistics your deliveries. handle the rest. Discover new ways to grow Catering & Boxed Meals › DashMart › Fulfill large group and Sell retail items corporate catering orders through our online with DoorDash for Work.. convenience store. Manage your business with new technology Merchant Portal › Tablet › POS Integrations › Manage your sales Streamline your operations Receive DoorDash on DoorDash and get and manage orders in real orders directly to your actionable data. time with our POS solution. existing POS and KDS. Overview: The merchant product suite • 6
DoorDash products for merchants Learn more about DoorDash’s suite of products for restaurants and stores: DoorDash App › Catering & Boxed Meals › Storefront › DashMart › Drive › 7
Increase your off-premise sales with the Deliver to 901 Market St DoorDash App American Chinese Vietnamese Pizza Mexican DashPass Under 30 min 4.5 Feature your business on DoorDash SF Team Picks to reach new customers in your area. What is it? Our flagship product, the DoorDash App, Neo Pizza Palace of Yum facilitates delivery and pickup to help 20 min • $3.99 delivery fee 15 min • $2.99 delivery fee businesses reach new customers, drive First Order, incremental sales, and increase profits. $0 Delivery Fee Partners can choose which DoorDash products are right for their business, including Delivery, Pickup, and Self- Delivery 20% PickuÀ off u to $ Searc·off u to 20% Orders $ Account 20% off u to $ Delivery. You have full control over your Just Be Rice Santorini afe Burger Girl DoorDash listing, including menu, prices, delivery hours, and more. MARKETPLACE PRODUCTS Click to skip to each section Delivery › Pickup › Self-Delivery › KEY BENEFITS KEY FEATURES • Grow your sales: Add an additional • Marketing Solutions revenue stream to your business with • 24/7 Customer Support pickup and delivery. • Reach new customers: 75% of restaurants agree that DoorDash has helped them to reach new customers. • Increase online presence: Boost SEO and drive awareness by featuring your business on the DoorDash App and website. DoorDash App • 8
BREAKDOWN DoorDash App Reach new customers on DoorDash with Delivery, Pickup, Self-Delivery, and DashPass. Delivery Leverage our full-service marketing and logistics platform to power your deliveries. Delivery on the DoorDash App will help you reach new customers in your area — without having to hire your own delivery team. Average delivery orders on DoorDash are delivered in 35 minutes or less. Plus, with 24/7 support and technology like the Merchant Portal to help you make data-driven decisions and the DoorDash Tablet or POS integrations to help you keep operations running smoothly, you’ll be set up for success. HOW IT WORKS 1 Your menu is featured on the DoorDash App and website so customers can discover your restaurant and place on-demand delivery orders. 2 Once you receive an order, send it to your kitchen to be prepared. 3 Drivers, known as “Dashers,” deliver orders to customers. You can track delivery status with real-time updates. DoorDash App • 9
Pickup Give customers a way to order ahead and skip the line. Pickup enables customers to pick up their orders in-person at your location. Customers pay no service fees for Pickup orders. Reach more customers in your area at a reduced commission with Pickup. DoorDash Pickup orders are also more efficient for your staff than phone orders. HOW IT WORKS 1 2 3 Your menu is featured on the Your business accepts and Designate a pickup DoorDash App and website so prepares pickup orders. area in your location so customers can discover your customers can quickly business and place pickup orders. grab their orders. DoorDash App • 10
Self-Delivery Reach new customers and have the option Deliver to 901 Market St to either use your own drivers or DoorDash drivers to fulfill orders. American Chinese Vietnamese Pizza Mexican If you already have your own delivery fleet, DashPass Under 30 min 4.5 DoorDash Self-Delivery helps you tap into the DoorDash customer base at a lower 765 restaurants near you commission rate. That means you can reach more customers and increase takeout sales without changing your operations. HOW IT WORKS Ninja Burrito 1 Your offerings are featured on the DoorDash Japanese, Sushi • $$ 15 min $0 delivery fee on $12+ App and website so DoorDash customers 4.7 (1300) can discover your restaurant and place delivery orders. Bulgogi Go Go Korean • $$ 20 min 4.3 (100) $0 delivery fee on $12+ 2 Fully control the delivery experience by using your own drivers, choosing a delivery radius, and setting delivery fees. Delivery Pickup Search Orders Account 3 Enjoy a lower commission rate and collect the order value plus delivery fees, and tips, and small order fee (if applicable). As a brand, we are relentlessly focused on reaching our guests on their terms. In DoorDash, we found a third-party partner that shares this commitment and offers us the ability to further reach our consumers where they increasingly are — digitally. We are so thrilled about this relationship and the visibility to consumers it provides for our brand, both now and in the future. Darin Dugan Chief Marketing Officer, Jimmy John’s DoorDash App • 11
Run in-app marketing to attract new customers with Deliver to 901 Market St Promotions American Chinese Vietnamese Pizza Mexican Improve your in-app placement, DashPass Under 30 min 4.5 attract first-time customers, and earn 765 restaurants near you more repeat customers with optional Promotions in the DoorDash App. DashPass With DashPass, high-value customers Ninja Burrito see your business first and pay lower fees Japanese, Sushi • $$ 15 min $0 delivery fee on $12+ when they order from you — at no added 4.7 (1300) cost to you. Because DashPass customers Bulgogi Go Go order more often, you’ll likely get more Korean • $$ 20 min 4.3 (100) $0 delivery fee on $12+ orders and repeat customers. DashPass is included in DoorDash Plus and Premier. Delivery Pickup Search Orders Account Our willingness to take advantage of these marketing tools contributes to our growth. We’ve seen the delivery and takeout business triple. Gianluca Pesce Director of Marketing & Communications, Yolk DoorDash App • 12
More in-app promotions 10:10 Spend $¤0, Get Free Chips La Cuchara Mexican Grill 91mti1•14.51�15701 rating Buy One, Get One Garlic Noodle Noodle Palace 951mti1•14.51�1 000+1 rating Chipotle DashPass • Mexican Order Again & Save 4.3 (2,300+) • 2.0 miles • $$ $0 Delivery with Sashimi Platter Order again from these restaurants and save $0 Delivery with Sashimi Platter 20% on your order (up to $5) Sushi Sushi Shipuyn Shipuyn $2.99 delivery Kee 25-35 min delivery time 71mti1•14.51�1 71mti1•14.51�1 291291 rating rating Delivery Group Order Spend $25, Get 1 Bao Free Bao Brothers 2 o~~ on orders over $|5z 971mti1•14.61�19000+1 rating up to $5 Free Truffle Fries with Burger Popular $tems Yummi Burger 2 8mti8•84.78�8 538 rating Delivery Pickup Search Orders Account Delivery Pickup Search Orders Account First Order, % Off Order Again and Save % Promote Menu Items Attract new customers with an Win back customers who haven’t Spotlight specific menu items, offer for 15%, 20%, or 25% off ordered from you in the past 45 new items, and high-margin their first order. days by offering a 15%, 20%, or items. Incentivize larger orders. 25% discount on their next order. Deliver to 901 Market St American Chinese Vietnamese Pizza Mexican DashPass Under 30 min 4.5 U: Dessert Story Miller’s Deli First Orderf 0 Delivery Free First Orderf 0 Delivery Fee See All Desserts Sandwiches 4.3 (2000+) • 2.3 miles • $$ 4.3 (1000+) • 1.4 miles • $$ $2.99 25-35 min $3.99 15-20 min delivery Kee delivery time delivery Lee delivery time Delivery Group Order Delivery Group Order Neo Pizza Palace of Yum 31 min • Free delivery 15 min • $2.99 delivery fee $0 delivery on your Spend $25z Get $5 Ovv order of $15 DoorDash Deals Popular $tems Popular $tems Delivery Pickup Search Orders Account Delivery Pickup Search Orders Account Delivery Pickuu Searcy Orders Account 20% off uu to $ 20% off uu to $ 20% off uu to $ Just Be Rice Santorini Cafe Burger Girl Spend $X, Get Y $0 Delivery Fee First Order, $0 Delivery Fee Boost your average order value Receive prominent in-app Get prominent in-app placement by giving simple $ or % off placement by offering free or and entice new customers by incentives to customers who discounted delivery fees on covering the delivery fee for meet a minimum basket size. orders of $15 or more. their first order. 13
DoorDash App partnership plans Find out how DoorDash can work for you, with pricing to fit any budget. Basic Plus Premier DoorDash at the lowest cost More sales with The most orders and new customers Let customers order from you on Increase sales and reach our most loyal Maximize sales with the biggest delivery DoorDash and add marketing programs and frequent customers with DashPass. area, DashPass, and more. Backed by our when you need them. Growth Guarantee. Your Cost Your Cost Your Cost 15% Delivery Commision 6% Pickup Commision 25% Delivery Commision 6% Pickup Commision 30% Delivery Commision 6% Pickup Commision Credit card Credit card Credit card processing processing included processing included included Key Benefits Key Benefits Key Benefits Reliable and fast delivery on DoorDash Reliable and fast delivery on DoorDash Reliable and fast delivery on DoorDash Access to high-value customers with Access to high-value customers with Access to high-value customers with A bigger delivery area to reach more A bigger delivery area to reach more A bigger delivery area to reach more customers customers customers Accept at least 20 orders per month or Accept at least 20 orders per month or Accept at least 20 orders per month or pay no commissions* pay no commissions* pay no commissions* Have your own delivery team? DoorDash Self-Delivery Your cost 15% Use your delivery team to deliver DoorDash orders for your business. You control the delivery Commission for delivery orders experience, set your own delivery 6% area, and choose what fees you’d like customers to pay for delivery. Commission for pickup orders * DoorDash Premier Growth Guarantee: Accept at least 20 orders per month or DoorDash will refund your commission costs for that month. Partners are eligible for this rebate only if (1) if they cancel fewer than 5 orders that month and (2) maintain “open hours” on DoorDash for 90% of the Store Hours that they have set in the Merchant Portal. DoorDash App • 14
SUCCESS STORY Smokey Bones This Florida-based casual dining chain partnered with DoorDash to transform into a delivery-focused business and drive growth. 288% 80% 30% growth in monthly of sales are of the restaurant’s DoorDash sales from now off-premise DoorDash orders Dec 2019 - May 2020 as of July 2020 come from DashPass DoorDash continues to help us tap into guests we would never have access to Nicole Milnthorpe without the partnership. CFO, Smokey Bones Read the success story DoorDash App • 15
Get online ordering and delivery for your website with DoorDash Storefront Let customers order through your website. Storefront is a complete, commission-free online ordering solution. What is it? Storefront helps you drive higher order totals with on-page checkout, recommended extras on the menu, and rich menu photos and descriptions, and gives you the keys to your customer data and the entire online ordering experience. KEY BENEFITS • Increase order totals and your bottom line. Storefront helps you drive higher order totals with on-page checkout, recommended extras on the menu, and rich menu photos and descriptions. • Streamline your takeout and delivery business. Storefront gives customers a convenient way to order delivery and pickup, getting them and your staff off the phone. Delivery orders are fulfilled by our network of Dashers, with average delivery time in 35 minutes or less. • Get started fast. Upload your menu or work with our team to install your custom Storefront page. If you’re already on DoorDash, you can sign up and add Storefront to your website immediately. KEY FEATURES Pricing that’s simple Branding that’s yours Customer insights included Just 2.9% of the total transaction Customize Storefront with Use customer order history amount + $0.30 per order for your own logo, branding, and data to improve marketing credit card processing, with no and color scheme. and menu offerings. commissions or monthly fees. DoorDash Storefront • 16
SUCCESS STORY Texas de Brazil Learn how this Dallas-based Brazilian steakhouse leveraged DoorDash Storefront to increase off-premise sales during COVID-19. 58% 127% 20% increase in increase in Their DoorDash DoorDash sales DoorDash orders average ticket sizes are after adding Storefront after adding Storefront 20% higher than a competing platform’s It was awesome to be able to add a new way for guests to order our food in basically one week — and have it turn into Jad Izzedin 20% of our off-premise sales. Executive Brand Director, Texas de Brazil Read the success story DoorDash Storefront • 17
How does Storefront work? Set up commission-free online ordering in three easy steps. Publish 1 2 3 Sign up for Storefront Customize your Storefront Receive online orders If you’re already on DoorDash, Add your logo and color Turn on your Storefront and sign in to your Merchant scheme to make your Storefront accept orders for Pickup Portal to get started. If not, fill your own. Select which stores by customers or out the form above. you’d like to launch with. Delivery by Dashers. DoorDash Storefront • 18
Get a white-label delivery fleet with Drive from DoorDash Have your own ordering platform and customer base? Get access to a network of on-demand drivers to complete your deliveries. What is it? KEY FEATURES DoorDash’s non-branded delivery solution connects your business with drivers and a • On-demand delivery platform. powerful logistics platform to fulfill orders Request a driver any time to placed on your own native platforms. deliver on your behalf, then track orders, streamline delivery costs, KEY BENEFITS and drive incremental sales. • White-label solutions: Increase your • Seamless integration. brand loyalty by using drivers without any Our innovative logistics platform visible DoorDash branding. easily integrates with your existing technologies, including Square, • Professional drivers: 75% of Drive ASAP Toast, Olo, Bringg, Redcat, NCR, orders are delivered within 30 minutes with 9Fold, and more. a 4.5 average customer rating. • International coverage. • Scale to your needs: From a basic setup Fulfill delivery orders in more to signature solutions, create the seamless than 4,000 cities across the delivery experience your customers expect. U.S., Canada, and Australia. Thousands of businesses trust Drive from DoorDash Drive from DoorDash • 19
How does Drive work? Launch white-label delivery in three easy steps. 1 2 3 Sign up for DoorDash Get a custom recommendation Offer on-demand delivery Tell us basic information Our team assesses your delivery Fulfill delivery orders with our about your business needs and recommends the integrated technology solutions and delivery needs. best plan for your business. that connect you to a wide network of drivers. I credit the DoorDash relationship with our success today. We still partner with the DoorDash App, but with DoorDash Drive, we are able to keep our delivery prices the same as in-store and launch promotions on our own website without any lead time. Kelly Tracey National Operations Manager, Roll’d Read the success story Ready to sign up for Drive from DoorDash? Get Started Drive from DoorDash • 20
Grow your restaurant sales with DoorDash Catering & Boxed Meals Fulfill large group and catering orders at 0% commission by offering catering and individually boxed meals to corporate customers through DoorDash for Work. What is it? DoorDash for Work connects businesses to thousands of corporate customers to fulfill large group orders, delivery subscriptions, and expensed meals for their employees — whether they’re working at home or in the office. KEY BENEFITS • Acquire corporate customers: Boost your bottom line with profitable, recurring corporate sales from large companies at 0% commission. • Add diners, not tables: DoorDash facilitates the delivery logistics, so there’s no need to ramp up staffing. • Cater on your schedule: Choose preferred hours and schedule orders a week in advance, without disrupting your business. KEY FEATURES • Provide your catering menu. We’ll facilitate all the logistics — from pickup, delivery, setup, and breakdown, to utensils, chafing dishes, and sternos. • We take safety seriously. Rest assured that your food is delivered safely and reliably by professionals certified in office food delivery. • Streamlined operations. Work within your existing online, catering, and dine-in operations. DoorDash handles the customer relationship, so you can focus on the food. Catering & Boxed Meals • 21
SUCCESS STORY DoorDash for Work brought us consistent orders that not only helped us stay afloat financially but also kept our team’s morale intact. Andrew Shinn Owner, Saucy Asian Since they launched their new efforts after the onset of COVID-19, DoorDash for Work now represents 50% of our catering sales! Doug Mathieux Owner, Artesano How Catering & Boxed Meals works Get started in three easy steps. 1 2 3 Sign up for DoorDash Start receiving orders You cook, we deliver Tell us basic information Once your account is activated, Your restaurant prepares food about your restaurant and DoorDash works with merchants while DoorDash facilitates the upload your catering menu. to create a curated menu. delivery to corporate customers. Ready to sign up for DoorDash Catering & Boxed Meals? Get Started Catering & Boxed Meals • 22
Drive retail sales with DashMart by DoorDash Reach more customers by selling retail products through DoorDash’s online, on-demand convenience store. What is it? DashMart is DoorDash’s online convenience store platform that delivers household essentials and local retail items to consumers. KEY BENEFITS • Unlock a new revenue stream: Grow incremental sales with a low-investment business strategy. • Reach beyond your neighborhood: Expand your distribution through our growing network of DashMart locations. • Boost brand awareness: Acquire new customers with exclusive promotional opportunities. KEY FEATURES Join an online convenience Attract customers with Drive sales without store network. popular retail items. increasing expenses. Offer on-demand delivery of Sell household essentials and Get access to the DoorDash your business’s popular retail restaurant favorites, including customer base and marketing items to consumers across ice cream, chips, sauces, support with no additional the country. spices, pasta, baked goods, labor or overhead costs. and more. DashMart by DoorDash • 23
SUCCESS STORY We can’t wait to expand the distribution of our signature sauces and dry rub… We are grateful for the strong and supportive relationship we’ve maintained with DoorDash over the years, which has grown even stronger during the recent months. Mike McKibbin District Manager, Brothers BBQ (Denver, CO) We were thrilled to launch This Little Goat on DoorDash, so home cooks could quickly receive our globally inspired sauces and spices right to their front door, especially during quarantine. Erin Vick Director of Digital Marketing, This Little Goat (Chicago, IL) How DashMart works Get started with DashMart in three easy steps. 1 2 3 Contact us Review Onboarding Complete this form telling us Our DashMart inventory and If there is a fit, we’ll work basic information about your assortment team will review to get your products into retail products. your submission. DashMart and to customers. DashMart is currently available in 18 locations, including Chicago, Minneapolis, Columbus, Cincinnati, Dallas, Houston, Salt Lake City, the greater Phoenix area, Baltimore, Indianapolis, San Diego, Denver, Los Gatos, Concord, and Redwood City. Over the coming months, we’ll be launching in many more cities. Ready to sign up for DoorDash DashMart? Get Started DashMart by DoorDash • 24
DoorDash technology tools for merchants Learn more about DoorDash’s powerful software and analytics products that help you efficiently manage your business on DoorDash: Merchant Portal › Tablet › Point of sale & technology integrations › DoorDash technology tools for merchants • 25
Get actionable sales analytics with the DoorDash Merchant Portal Track your business performance, KEY BENEFITS get actionable insights, and make • Get a dashboard view: View key data points adjustments to your DoorDash listing. like net sales, average order size, unique customers, and most popular items. What is it? • Act on customer feedback: View customer The Merchant Portal is an online tool to ratings and reviews, and mitigate any issues by help you analyze business performance, quickly responding to customers directly. track payments, add bank account • Increase takeout sales: Launch marketing information, change operating hours, campaigns and promotions to help reach more update menus in real time, and more. customers and grow your business. KEY FEATURES Track your sales Understand trends and track your business performance by week, month, or quarter. Get detailed insights on tax, commission, and net payouts for each order. Adjust your offerings Easily add or remove items, update prices, and change menu categories in real time. Benchmark key metrics View a dashboard of your overall success across locations, including total sales with DoorDash, average order size, most popular items, new and repeat customers, and more. Merchant Portal • 26
SUCCESS STORY &pizza’s data-driven approach to expansion Washington D.C.-based &pizza leveraged DoorDash data to determine the most strategic locations to expand their mobile kitchens and saw 372% YoY DoorDash sales growth. Read the success story How does the Merchant Portal work? Get data-driven insights in three easy steps. 1 2 3 Sign up for DoorDash Start receiving orders Track your performance Tell us basic information Once your account is activated, Use the Merchant Portal to about your business and customers can browse your monitor trends and make real time upload your menu. menu and place orders. adjustments to your business. Learn more about the benefits in the Merchant Portal. Get Started Merchant Portal • 27
Streamline your order protocol with the DoorDash Tablet Manage delivery and pickup orders in real time. Orders Accepting Aleis J. #194394781 11 Items Issue with Order NEEDS ACTION New Order Keep in Mind Aleis J. 4m ago NEW Special Instructions Often Missing or Incorrect Entree Michelle K. 4m ago NEW 2x Bowl $23.80 “Absolutely no cheese please! I’m allergic to lactose and it Ali M. 2m ago NEW will make me really sick. Last time you had a little in there and I had to return it with the Dasher. Please don’t add it. Thank you for reading.” IN THE KITCHEN Fillings Chris P. Customer Pickup Carnitas (+ $9.45) #194394781 1 item Ready in 0m Kristina G. Customer Pickup Conifrm with 23 min Prep Time Manual Prep Time #194394783 1 item Ready in §m DoorDash recommends using a tablet The DoorDash Order Manager app with the DoorDash Order Manager app allows you to: to receive orders. • Update menu items and business hours in real time • Easily manage orders and view order history • Communicate directly with Dashers • Contact DoorDash’s 24/7 merchant support Tablet • 28
How it works 1 First, place your tablet somewhere 2 When a new order arrives, a blue that is easily accessible by your screen will appear letting you know staff and make sure the volume is how many orders need attention. turned on loud. Touch the screen to view the order. 1 order needs to be confirmed View Order 3 To confirm the order, click “Confirm” 4 If you choose to enter a manual prep at the bottom of the screen. DoorDash time, which determines when we send will prompt a suggested prep time a Dasher and updates the customer’s to save time, but you can easily enter delivery ETA in the app, you can do so a manual prep time instead. here and click “Confirm Order.” Confirm with 32 min Prep Time Manual Prep Time 5 Finally, send the order to the kitchen to be prepared. Tablet • 29
Keep operations running smoothly with Point of sale & technology integrations Increase order accuracy and reduce errors by integrating DoorDash with your POS system to send orders directly to your kitchen. We partner with leading technology solutions to help your business succeed. See all integration partners Is your POS system missing? We have an open API that is used by additional providers, so if Contact Us you’re interested in partnering with DoorDash and would like to see whether your POS system is eligible, we’d love to hear from you. Integrations • 30
DoorDash pricing and partnership plans Learn more about pricing plans for joining the DoorDash App, Storefront, and Drive as well as what commissions and fees cover on our end. Pricing overview › Commissions and fees, explained › What commissions and fees cover › 31
Understanding commissions and fees Pricing that works for any budget See what it costs to partner with DoorDash, find out what commission rates cover, and learn how we bring value to your business and community. Get orders through the Get orders through your own DoorDash App website or other channels DoorDash Partnership Plans Storefront and your website Choose 15%, 25% or 30% Pay only a credit card processing commission on the subtotal amount fee of 2.9% of the total transaction for Delivery orders based on the amount + $0.30 per order. No level of built-in marketing you need. activation fees or monthly fees.** Pay a commission rate of 6% for all Pickup orders.* DoorDash Self-Delivery Drive and your channels A commission rate of 15% on A fixed dollar amount per the subtotal amount per order order per delivery with our to deliver DoorDash orders with logistics platform. your own team. * New Partnership Plans are available for restaurants with 75 or fewer locations in the U.S. only. 6% Pickup is available to all partners in the U.S. who comply with the DoorDash Merchant Terms of Service, including having DoorDash Pickup menu prices match in-store prices. ** Storefront is available for any partners in the U.S., Canada, or Australia. DoorDash pricing and partnership plans • 32
How pricing works for DoorDash products Commissions and fees, explained With DoorDash, you’ll never pay startup fees. Plus, most of our offerings cover credit card processing at no extra charge. The DoorDash App Storefront & Your Website Drive and Your Channels Commission rates Credit card processing costs only Flat dollar fees When customers order from For website orders through When customers order you through DoorDash, we Storefront, the online credit through your website with take a commission, which card processing fee is 2.9% of Drive, we charge a flat is a percentage of an order the total transaction amount + per-order fee. subtotal, to cover our costs. $0.30 per order. A delivery with our An order through your An order through your app Basic Partnership Plan website with Storefront or website with Drive Order subtotal: $30.00 Order subtotal: $30.00 Order subtotal: $30.00 Tax: $3.00 Tax: $3.00 Tax: $3.00 Commission (15%): -$4.95 Credit card processing + $.30: -$1.17 Flat fee: -$8 You keep: $22.05 You keep: $25.83 You keep: $19.00 DoorDash pricing and partnership plans • 33
Understanding your costs What do commissions and fees cover? In order to serve your business with everything we do, we take per-order commissions or fees for orders processed with us. Here are some of the things these costs cover. Advertising and marketing Being on DoorDash puts your business in front of new customers every day. Delivery driver costs We empower our community of Dashers, who make every delivery possible, by providing them flexible earning opportunities with competitive local pay, promotional pay, 24/7 support, third party insurance, and meaningful discounts. Customer service and support for customers, merchants, and Dashers Customers, business owners, and Dashers all have unique needs that often need prompt responses. When something goes wrong, we have a 24/7/365 team of people ready to help solve customer issues, so they’ll continue to order from you. Technology platform costs It takes a world-wide, world-class logistics, engineering, coding, marketing, and operations team to keep the DoorDash App and website, our Merchant Portal and Tablet, and our Dasher app running. We hire the best and expect the best from our teams. Credit card processing With the exception of Storefront (where you pay only for credit card processing with no additional commissions or monthly fees), all DoorDash offerings include credit card processing so you have less to worry about when it comes to overhead expenses. DoorDash pricing and partnership plans • 34
Ready to grow with DoorDash? 1. Sign up for DoorDash. Visit get.doordash.com and tell us about your business. 2. Receive orders. Once your account is activated, your team prepares orders. 3. Dashers deliver. Dashers pick up orders and deliver them to customers! Get Started Free Want to speak with a sales representative? Contact us Or call 1-855-554-5779 (Monday-Saturday) in the U.S. and Canada.
About DoorDash DoorDash is a global technology company that connects consumers with their favorite local and national businesses. Founded in 2013, DoorDash enables local businesses to address consumers’ expectations of ease and immediacy and thrive in today’s convenience economy. By building the last-mile logistics infrastructure for local commerce, DoorDash is bringing communities closer, one doorstep at a time. Get started at get.doordash.com.
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