2021 PROGRAM GUIDE YOUR PARTNER FOR SUCCESS - PARTSPLUSCARCARECENTER.COM
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Who We Are Welcome to the Parts Plus Car Care Center family! You This guide is designed to provide an overview of the features have joined the finest automotive aftermarket program and benefits available to your shop and customers by being group in the country. We only want the best service and a member of the Parts Plus Car Care Center family. repair dealers to represent our brand. What We Do The Parts Plus Car Care Center Program is a package of tools, training and support designed to help independent automotive service dealers sell more service and Additional One of the repair work through the establishment of a permanent Platinum Benefits Following Options relationship with customers. 36 Months / 36,000 Miles Parts & (4) Additional Mile 1 Labor Warranty Labor Warranty Claims (1 Year) • $900 Value Our Mission (4) Mile 1 Labor Warranty Claims Parts Plus Car Care Center Wall Parts Plus is dedicated to offering the best tools, training Double ASE Reimbursement: Sign with Shop Name • $99 Value and support needed to excel in the auto care industry. $50 per Qualifying Test RepairPal Certified Subscription* *only eligible for new subscribers Remember, this is YOUR program. If you have questions $200 Enterprise Rent-A-Car (4 Months) • $845 Value or suggestions, please do not hesitate to contact the Parts Reimbursement Plus Car Care Center Headquarters to discuss your ideas. Repair Shop Coach: War Room Network Academy Platinum Pass (3 Months) • $891 Value Double Points for all Repair America Solera Call Center Services Parts Plus Car Care Center Headquarters Promotions (400 Minutes) • $560 Value 3085 Fountainside Drive, Suite 210 sw Service Solutions: Service Advisor Germantown, TN 38138 Training Bundle • $795 Value O: 800.727.8112 • F: 901.682.9098 ccc@networkhq.org 1 PartsPlusCarCareCenter.com
Dramatically increase revenue and customer retention. CONTENTS WORRY-FREE GUARANTEE SIGNAGE & PROMOTIONS 03 Parts & Labor Warranty 05 MAP Catalog 03 Mile 1 Labor Warranty 05 Digital Signage 04 Roadside Assistance 06 Consumer Rebates 04 Road Hazard Protection 06 Repair America SHOP SOLUTIONS TECHNICAL TRAINING PROGRAM FORMS 07 BOLT ON TECHNOLOGY 21 ASE Test Reimbursement 26 2021 Enrollment Form 08 CFNA 21 ASE Test Prep Courses 28 ASE Test Reimbursement 09 Cintas 22 Network Academy 29 Enterprise Reimbursement 10 Dell Equipment 22 Platinum Pass 11 Denso VehicleMRI 22 Service Advisor Training 12 EasyPay Finance 23 Shop Owner Training 13 Enterprise Rent-A-Car A CADEMY 14 HD Group 15 Solera | Identifix 17 Grow your sales with us. Repair Shop Websites 18 RepairPal 19 Spectrio 20 Synchrony Credit Card weekly courses • live webinars • bundles with unlimited access www.TheNetworkAcademy.com 2
WORRY-FREE GUARANTEE North American Parts & Labor Warranty Services Covered As a Parts Plus Car Care Center, you don’t have to worry about your customers getting stranded on the road Air Conditioning, Heating & with repair problems. Build loyalty and retention with the North American Parts & Labor Warranty. Customers Climate Control Systems are protected for 24 months / 24,000 miles with the Standard program and 36 months / 36,000 miles for Brake System the Platinum program. Cruise Control System When a customer is 25 miles or more from your shop, they simply call the warranty administrator at 1-877-252-4609 to Electrical Systems–including Starting & Charging Systems start the warranty claim process prior to work being performed. Electronic Engine Management & On- Your facility is enrolled in our nationwide referral network. Board Computer Systems (Engine, Body, When a consumer is looking for a repair facility in your area, Brake & Suspension Computers) they will be referred to your location. Engine Cooling System Engine Performance, Drivability Services & Repair Exhaust System Fuel System (4) Mile 1 Labor Warranty Claims Ignition System Not only do your customers get the extended 36 months / 36,000 miles warranty, you also receive (4) Steering/Suspension System, Wheel labor claims that can be used for warranty work to be performed at your shop. Bearings, CV Joints/U-Joints If your customer has a warranty claim, they should return to your shop for diagnosis. Upon decision of Other Minor Repairs warranty eligibility, you should call the warranty administrator at 1-877-342-9615. Labor Claim Provisions: • Warranty reimbursement is for 36 months or 36,000 miles, whichever comes first Excluded Services • Installers must use their (4) claims in a 12-month period Any Internal Engine, Transmission, Clutch or Differential Repairs • Installers can receive a three-hour labor max at $75 per hour Associated Gaskets & Seals, or Assembly • Reimbursement benefits are only available to current shops enrolled in the Platinum program Replacement of the Same Auto Body, Paint, Molding & Glass Repairs, Tires & Used Parts Incidental or Consequential Damages 3 PartsPlusCarCareCenter.com
Roadside Assistance Provide your customers with additional benefits by offering Roadside Assistance on the products and services you supply. Continue to strive for value when your customers choose your repair facility. *Certificates can be printed from the CCC website. one-time battery boost, tow, lock-out service, fuel delivery or flat tire change for one year available 24 hours a day, 365 days a year, anywhere in the United States & Canada maximum reimbursement of $75 Road Hazard Protection There is nothing worse than getting a flat tire and having to repair or replace it. With Parts Plus Car Care Center Road Hazard Protection, your customers will be in safe hands. no up-front fees earn additional profit on tires you sell & claims you process easy to use online registration & claims center ROAD no risk to you HAZARD builds customer value & loyalty Protection PartsPlusRoadHazard.com 4
SIGNAGE & PROMOTIONS Merchandising & Promotions (MAP) Catalog Perception can drive a customer’s buying decisions. Parts Plus offers a large range of Parts Plus Car Care Center signage and business supplies to assist the shop with national name recognition and a professional environment. The MAP Catalog is dedicated to help our shops market the ROADSIDE Parts Plus Car Care Center national brand. By leveraging this ASSISTANCE brand, you are operating as part of a national group. All items NO MATTER WHERE THE ROAD TAKES YO U in the MAP catalog can be purchased through your local distributor at nationally discounted prices. an o r t h Americr N Labo Parts &nty PartsPlusCar CareCenter Warra .com Spectrio Digital Menu Board, Service Menu Board Waiting Room TV Waiting Room TV & In-Shop Music Customers buy when they understand. So, whether they’re at your counter, in your waiting area, or you’re interacting with them one-on-one, equip yourself with the tools and content to build their knowledge about your brand. From pricing and promotions, to the reasons why different repairs are important, utilize digital signage to demonstrate value and build trust. 5 DIGITAL SIGNAGE PartsPlusCarCareCenter.com Customers buy when they understand. So whether they're at your counter, in your waiting area,
Consumer Rebates SPRING March-May Let your customers start earning rebates for doing business with your shop. As part of the Parts Plus Car Care Center family, you will be provided with three consumer rebate promotions each year. Your shop will be supplied a kit to help Brakes & Around the advertise to potential customers during each promotion. Wheel Components Platinum shops receive a $100 gift card for every $250 in SUMMER rebates claimed July-August Standard shops receive a $50 gift card for every $250 in A/C & Engine rebates claimed Management No limit for redemptions FALL October-November Visibility, Batteries, MyNetworkRebates.com Belts & Hoses Repair America All Parts Plus Car Care Centers are eligible to participate in the bi-annual Repair America sweepstakes promotions. Shops have the opportunity to be rewarded with a fantastic adventure and win gift cards. 10 Platinum shops receive double points for all qualifying purchases. That’s TWICE the opportunity to WIN a trip of a lifetime! GRAND PRIZE Check with your sales rep to make sure you are enrolled in the promotion. This WINNERS one-time registration process allows you to participate in all Repair America promotions. 240 $100 GIFT CARD WINNERS NetworkSweepstakes.com 6
DRIVING INNOVATION IN Make your shop a no-stopping zone AUTOMOTIVE SOFTWARE Long check-in lines are a turn off for customers. Eliminate and the walk-outs by allowing customers to check themse BOLT ON TECHNOLOGY update their information and even add pending and popu and weather-related upsells—all from a simple welcome ki You invest in the most advanced tools to guarantee that your customers’ vehicles are always running at peak performance. It’s time to do the same for your business. Get the tools you need to take your customer Our software solutions will build customer trust, increase productivity and drive experience and your shop’s success from 0 to 60 in repeat business so your shop will always run like a well-oiled machine. Put the brakes on downtime no time. SHOP SOLUTIONS With instant text approvals for recommended work and ve status updates sent to customers at the push of a button, will spend less time waiting around and more time doing w 200 Pre-built and customizable do best—working on vehicles. digital inspection templates Accelerate positive customer experiences SMS and repair software Show, don’t tell. Send photos, videos and detailed tech no integration to their phones and empower customers to make confiden return again and again. Send Leave yourphotos, videosinand competition the dust detailed tech notes outlining Most people choose a business based on trusted recomm recommended services a leader in both. Share your best reviews and rise to the to search-engine enhanced website that integrates in real-tim to put you in the driver’s seat. Automated text messages for service reminders Fill your tank with more appointments Touchless payment system Don’t hope for customers to call to schedule their next ap to determine when their next routine maintenance service before the customer leaves your shop. Easy scheduling through text and website Jump start the conversation Know each customer’s vehicle history before you even pic intelligent conversation about their last service, next visit, may be having—all without ever needing to put them on h Experience the BOLT ON Effect Get the tools you need to take your custo success from 0 to 60 in no time. Re PRO PACK MOBILE PIT STOP REVIEW PRO CALL WELCOME STATION 7 MANAGER PRO MANAGER KIOSK (610) 227-6282 • BOLTON
3 Program 3 Program Basics Basics CFNA & The AutoPass Credit Card Program Credit First National Association (CFNA) is a private label credit card bank and the What's What's in in it it for for you? you? consumer credit division of Bridgestone Americas. With competitive interest rates, generous credit limits, and promotional financing, their 4.6 million cardholders 6-month financing to offer customers 6-month financing to offer customers Comprehensive procedural and sales Comprehensive procedural and training sales training enjoy greater purchasing power and financial peace of mind. Data-driven marketing programs Data-driven marketing programs Your business name printed on every Your business name printed on card opened Free promotional materials every card opened AutoPass Credit Card Free promotional materials 0% interest for 6 months financing for anything over $149 What's What's in in it it for for your your customers? customers? Unique website URL for shop to give customers to enroll 6-month financing on all purchases $149 and up 6-month financing on all purchases $149 and up Generous credit limits— up to $4,500 Generous credit limits— up to available $4,500 available Private label credit card (AutoPass) includes embossed Higher likelihood for credit approval Higher likelihood for credit approval Quick credit decision— 60 seconds Quick credit decision— 60 shop’s name on every card Competitive Annual Percentage Rate Competitive Annual Percentage Rate or less in most cases seconds or less in most cases No fees associated with # of applications, no requirement for # of applications or sales dollars for shops to hit 4 4 6-Month 6-Month Financing Financing Offer your customers 6-MONTH FINANCING on big ticket items without having to manage or track anything yourself. Offer your customers 6-MONTH FINANCING on big ticket items without having to manage or track anything yourself. 9-digit card that can only be used for automotive needs Ask Ask About About Our Our All All purchases purchases 6-Month $ 149 Data-driven marketing programs, free promotional materials including sales training for shop on how to sell to the customer Financing Now Now DEFERRED INTEREST IF PAID IN DEFERRED FULL WITHIN INTEREST 6 MONTHS IF PAID * IN available available on on all all come AND UP FULL WITHIN 6 MONTHS* $149 Minimum purchase required. Interest will be purchases come with with the the benefit benefit of of deferred deferred $149 chargedMinimum purchase to your account fromrequired. Interest the purchase datewillif the be purchases come with the benefit charged tobalance purchase your account frominthe is not paid full purchase date if or within 6 months theif $149 $149 come with the benefit of of deferred deferred interest interest for purchase you make balance is not paid in full within 6 months or if a late payment. for you make a late payment. *MINIMUM MONTHLY PAYMENTS REQUIRED. APR: 28.8%. Minimum *MINIMUM MONTHLY Finance Charge: PAYMENTS $2.00. Terms REQUIRED. are subject to change. APR: 28.8%. Minimum and and up up 66 months! months! Finance Charge: $2.00. Terms are subject to change. ATCNTRMT288POP ATCNTRMT288POP 8
Start your workday with a trusted leader Even at your busiest, you can open your doors with confidence knowing Cintas has you covered with a Cintas wide range of products and services that enhance your image and help keep your facility and employees Take advantage of national account pricing and benefits to keep clean, safe and looking their best. We’ll keep you Ready for the Workday® — so you can keep focusing on your business. you, your employees and your facility looking their best. SHOP SOLUTIONS Uniforms and Apparel Our uniforms do more than make a great first impression – they build name recognition for your company. When your employees look good, Uniforms speak volumes when it comes to morale increases, leading to greater productivity and a stronger sense of teamwork. maintaining a consistent, professional image, which is key to differentiating your business from the See the positive impact uniforms can have on your customers and staff. With a Cintas full-service uniform rental program, there is no laundry to competition. do, no uniforms to buy, and no repairs to waste your time and money. The Cintas Uniform Rental system has been • Women’s Workwear • Carhartt® Rental developed, tested and proven through more than • High Image Apparel • Chef Works® Culinary Apparel • Cleanroom • Flame Resistant Clothing eight decades of experience in the uniform rental UNIFORMS & APPAREL industry. Questions Cintas is your one-stop About source for retail Your inspired workwear creating a Facility Services branded look your competitor’s can’t match. Cintas National Account? Cintas Facility Services offer a variety of solutions to With stylish, comfortable Cintas is pleasedapparel, to announceyour the employees addition of our will project their help improve your image, protect your business, and National Service Team. This team has been developed to most professional image. provide Whether quick and you opt efficient support forNational to our our ready-to-wear Rental, or save you money. custom garments, you National can First Aidcount & Safetyonandour award-winning National Document Man- collections to agement customers. The National Service Team provides help you create a branded Cintas look that National Account sets with Customers your an company additional apart. First Aid & Safety resource with questions regarding products or services. • Suiting • Custom Questions regarding your Cintas National programTailored can be Shirts and Pants directed to: • Culinary 1. Your Cintas Driver • Scrubs Tile and Carpet Cleaning Services • Outerwear and2.Workwear • Headwear and Accessories Local Cintas Office - Their phone number can Fire Protection be found on your Cintas invoice. UNIFORM PURCHASE -OR- 3. The Cintas National Service Team. The National Service Team can be reached at 1-800-795-7368 or NationalServiceTeam@Cintas.com. The National Service Team will play a critical role with Network Discount For more information or to get started, contact the Cintas National Service Team at our Cintas locations in obtaining your corporate office 800.795.7368 or NationalServiceTeam@cintas.com. approval when your site request products or services Corporate Codes outside your defined program. Questions regarding your Cintas National program can be directed to: UNIFORMS | FACILITY SERVICES | FIRST AID & SAFETY 1. Your Cintas Driver | Cintas FIRE Office PROTECTION Uniform/Floor Mat Rental: 50237 2. Local - Their phone number can be found on your Cintas invoice. -OR- First Aid/Safety: (USA) 9200001642 Contact The Cintas National Service Team. 1-800-795-7368 NationalServiceTeam@Cintas.com 9
SAVE UP TO 40% OFF DELL COMPUTERS & EQUIPMENT. Dell Equipment Every repair shop needs fully functional systems to run their business. As a member of the Parts Plus Car Care Center program, you can save up to 40% on orders. Go ahead and replace those outdated computers and printers or upgrade to heavy-duty tablets that are strong enough to run your entire business. Retrieve and order your quotes online 24/7, and receive automated order tracking notifications with your sales created quote. For a quote, contact: Glenn Allen Gates, Jr. glenn.gatesjr@dell.com 10
www.vehiclemri.com Denso VehicleMRI VehicleMRI is a definitive method to measure the state of a vehicle’s internal health and store the data for future comparison. With Vehicle MRI, technicians can SHOP SOLUTIONS easily uncover hidden problems that visual inspections and vehicle history reports can’t. Offer your customers VehicleMRI health checks and watch your profits grow. Fast, easy to use, and affordable. Enhanced live data for all vehicle systems P/N: DMRI-BTD Increase efficiency and reduce Vehicle Communication Interface Device diagnostic time Perform 700+ specific OBD2 tests in Super intuitive and easy to use Increase number of repair orders minutes Faster scan times Perfect for multi-point-inspections Share reports by SMS, print and email Checks battery, out-of-date software and Works on all OBD2 compliant passenger safety recalls Works with Domestic, European and vehicles and light trucks Free updates Asian vehicles and light trucks sold in the USA that are OBD2 compliant START SCANNING TODAY (1996 and newer) Download our FREE Android mobile app today. Subscription required. 11
EasyPay Finance Help your customers when they need it most. Using EasyPay gets you more returning customers because you’re helping them: Save money - 90-day interest rebate means if they pay off their balance in 90 days, they’ll get a full interest rebate Pay later - $0 down required today Avoid surprises - EasyPay contracts are fully transparent so your customer is never caught off guard Sign anywhere and anytime - Convenient electronic signatures and mobile applications IMPORTANT: Why EasyPay is Better than Lease-to-Own How do you rent a repair? Lease multipliers (lease version of APR) are confusing for customers and can be more expensive leading to customers that may not return Customers don’t like up-front fees or down payments BOTTOM LINE: EasyPay Finance results in happier customers that continue coming back. 12
SHOP SOLUTIONS Enterprise Rent-A-Car As a Parts Plus Car Care Center, you can take advantage of the Enterprise discount program. We all know there will be times when customers simply cannot wait for their car to be repaired. Provide them with the discount number to reserve online and let them be on their way. As a Platinum shop, you are eligible to receive reimbursement for your Enterprise car rentals. Let us help your shop out when in a CRUNCH! Platinum shops are eligible to claim up to $200 reimbursement per year. 13 Submit online for faster reimbursement: PartsPlusCarCareCenter.com/forms
HD Group 2 in 1 Full Service Inspection Kit Easily change into a Fluids Only Kit by just removing a panel Add up to $80 to your average ticket with the full service NEW INSPECTION KIT. The Inspection Kit covers: Antifreeze/Coolant Complete Under Vehicle Checklist Brake Fluid (shocks, joints, exhaust) Transmission Fluid Fuel System Check Power Steering Fluid Battery Test Motor Oil Tire Condition Gear Lube Brake Pads Complete Under Hood Checklist (belts, And more… hoses, filters) According to American Car Care Week, each vehicle that enters your shop has multiple items that need repair or replacement. If you see 40 vehicles a week in your shop, it can mean an additional $166,000 in revenue annually. Key Tags These low-cost, durable, colorful plastic key tags can be personalized with your business name, address, phone number and/or website. Place them on your customer’s key ring or in their center consoles. The key tag front has the Parts Plus Car Care Center logo or your business logo printed in full color. There are two options available for the back: Option 1: Your business information only Option 2: Your business information with a free oil change offer (after five punches) 14
MISSED CALLS Solera | Identifix Identifix understands technician efficiency and bay COST YOU MONEY. turns are crucial. Explore the Identifix family of programs and get more work done, more customers SHOP SOLUTIONS in for repairs and more profits. Subscribe to multiple programs and receive BUNDLED discounts. Direct-Hit MISSED CALLS EQUAL Get access to over 3.5 million technician submitted, tested and confirmed fixes backed by comprehensive MISSED OPPORTUNITIES. DID YOU KNOW? OEM data to quickly repair any vehicle. Every time you miss a call, you miss an opportunity to gain, retain, and engage 20 seconds is the time which customers expect you to answer the phone. Direct-Shop You want to run a smarter, more profitable valuable service customers. business? Our shop management software can Your customers expect excellent customer 80% of first time callers don't call back if their call isn't picked up. help by making estimating, repair order writing, parts management, and invoicing faster and simpler. service, even in the busiest times of the day. Virtual Tech 34% MasterCall is an overflow call management of callers who hang up won’t call solution that provides your customers with back, ever. Can’t find the right fix in our database? Get a 5-star experience every time they call, SOURCE: Voice Response, Inc. anytime they call. unlimited 1-on-1 consulting from a team of L1 Certified Master Techs, including a specialist for Our professional representatives manage daily spikes, field customer inquiries and set 61% of consumers say that they have stopped working with a business after one poor experience. every manufacturer. Call Center Services appointments to decrease the amount of time SOURCE: Microsoft’s State of Global Customer Service Report. your team spends on the phone and increase 24/7 Call center solutions provide your customers with a 5-star experience every time 57% the time you spend with the customer in front of service advisors don't suggest an of you. appointment to callers. they call, anytime they call. MasterCall is there when you can’t be. Customer Retention Marketing Call 888-415-6391 81% of all your invoice revenue starts with a customer phone call. Direct-Market is a service reminder program that delivers email and mail marketing communications daily and weekly to consumers based on their driving behavior, vehicle servicing needs and customer 15 IDENTIFIX.COM• 888.415.6391 interactions at each service center.
OnDemand IFIX OnDemand is an online, self-service mail and email marketing tools and information to campaign ordering system with a complete library of service air professionals run their and seasonal ready-to-deliver templates to drive additional accurately and profitably THE es more than 100,000 traffic to the shops. ans and shop owners in anada and Latin America Reputation Management rect-Hit system, Repair The Reputation Management tool is a full, end to end TOTAL SHOP ct-Shop shop marketing analytics platform for shops that presents the full m, and Direct Market picture of their shop across reviews, social media, listing platform. Identifix has ce 1987 and is accuracy and search rankings and provides actionable items nneapolis, MN. The based on the most impactful things they can do to improve SOLUTION. by Solera. their presence, reputation, and SEO ranking. Loyalty REVENUE WITH This turnkey loyalty program is built to strengthen customer ING PRODUCTS. and household retention by rewarding a shop’s loyal CUSTOM BUILT RETENTION customers and generating more business out of the entire TODAY. MARKETING FOR TOTAL CONTROL OVER YOUR BUSINESS shop clientele. 5-6391 Reporting Dashboard All marketing products roll up under one comprehensive reporting dashboard where shops can monitor and measure ifix.com/marketing their marketing performance, see which customers are responding to campaigns and how much revenue has been generated from customers receiving marketing communications. 888.415.6391 16 IDENTIFIX.COM
With more than 2,500 customers and Repair Shop Websites 15 years of experience, nobody matches the value that Repair Shop Websites You can trust Repair Shop Websites to manage your web brings to automotive repair shops! presence. Customers will find your site quickly and easily on any device and any search engine. From appointment SHOP SOLUTIONS OFFICIAL PARTNER request forms to Facebook postings, your website can Parts Plus CCCs Save $400! Build fee reduced from $499 to $99 for turn potential customers into repeat customers. Parts Plus CCC Members. Optimized sites for great search results Personalized and responsive web design 5 Key Benefits for Shops: Easy setup process and free updates Get Found Online - We make it easy for potential customers to find a shop’s Directional map to shop feature website through search engine optimization and social media management Appointment and quote request forms Gain New Customers - Once a shop is noticed, we drive new customers into Social media posting the shop with proven designs and web content focused on each shop’s services Integrated reviews Enhance Your Image - Shop customers will be impressed with the great looking web presence we provide, which is based on modern design principles Mobile Friendly Design - When people break down, they use their phones to find a repair shop. Our sites include a map to the shop and an easy way to call it Hassle Free Setup - We do it all! We gather the information we need from the shop owner in 15 minutes and have the site live in 3 business days Zero contracts • Zero customer service costs • Zero site update costs Sell More Parts! Tell your shops about how we can drive more business to their bays. http://www.myrsw.com/parts-plus Call us at 866-665-1605 17
RepairPal RepairPal connects consumers with the best auto repair Get New shops across the nation. We send these customers to RepairPal Certified Shops, knowing they will give them a superb car care experience marked by transparency Customers and trust. With over five million visitors, shops receive an average of eight to 12 new customer calls a month from RepairPal.com. In addition to website referrals, your 8-12 Average monthly new customer calls $600+ Average repair order shop will gain access to new customers through partner relationships. Get RepairPal Certified and Meet New Customers If you have superior training and fair pricing, we invite you Join the largest network of high-quality shops, certified by mechanics. RepairPal.com gets to join our Certified Shop Program. When you contact 5+ million online visitors each month and lets you expand your reach with optional partner RepairPal, mention you’re a Parts Plus Car Care Center and relationships such as CarMax® and USAA® as well as warranty and tow programs. qualify for an enrollment discount! "RepairPal is a good system that's easy to use. New customers call us, and we can go to the website and Automotive Distribution Network give them an idea of repair pricing before they come in." Special Price Stan Gregowich, PTAC, Hunt Valley, MD “With RepairPal, I see an increase in work coming in the Apply today and save 75% off the application fee. shop and I think it’s great that potential customers can First month is FREE, then $199/month. see my verified reviews!” Bernie Oliveira, Bernie’s Automotive, Doraville, GA Here’s Why 2,100 Shop Owners Joined RepairPal: New Customers Partner Referrals Tow Partners Receive an average of 8-12 calls per Opt in to become a preferred shop Opt in to receive emergency tows month from some of the 5+ million for other partners, including CarMax, from some of the largest tow monthly visitors at www.RepairPal.com. USAA and The Warranty Group. providers in the nation. Contact us today about becoming a RepairPal Certified Shop. 866-936-8428 repairpal-shops.com/adn 18
Spectrio Create a professional feel for your customers while maintaining the local touch. On-hold Automotive messaging and overhead music will elevate your SHOP SOLUTIONS shop’s image. On-Hold Messaging Marketing Solutions Spectrio gives your callers the right message at the right time with the right sound. Turn on-hold idle minutes into usable marketing opportunities. When callers hear messages on the line, they will stay on hold up to 3X longer. Increase caller retention Reinforce your brand Drive traffic to your website and place of business Overhead Music Spectrio is working hard to create a memorable in- shop experience for you and your customers. Music You have a captive audience in your shop. plays a huge part. In-shop music and messages enhance your customer’s experience, boost Market to them when it matters most. productivity, and increase sales. A professionally licensed playlist will reinforce your brand. Influence buying behavior Introduce new services and add-ons Create a memorable experience Digital Signage On-Hold Marketing Overhead Music WiFi Marketing Scent Marketing Fore more information, contact: Cody Childress (813) 670-3501 19 codyc@spectrio.com For More Info, Contact:
ENROLL IN THE SYNCHRONY TODAY CAR CARE™ CREDIT CARD Synchrony Car Care Credit Card NETWORK PROGRAM Providing your customers a credit limit at your shop The Synchrony Car Care™ credit card helps drive businesses like yours to greater success. differentiates your customer service, provides repeat Keeping your customers on the road with the Synchrony Car Care™ credit card helps keep them business and assists with building customer loyalty. Offer coming back to you when they need service and repairs. The Synchrony Car Care™ credit card your customers the Synchrony Car Care credit card with can also be used to purchase gas at gas stations nationwide.1 promotional financing of zero interest for six and 12 months. Here’s how Synchrony Financial’s Synchrony Car Care credit card helps provide your customers consumer financing helps your business. with the freedom to purchase the services they need. Purchases as low as $199 qualify for the 6 months zero GIVE GIVING CUSTOMERS A CREDIT LIMIT AT YOUR BUSINESS: - Differentiates your customer service percent interest financing. CUSTOMERS - Helps drive repeat business A REASON TO - Helps build customer loyalty BUY FROM YOU CONVENIENT PAYMENT OPTION HELPS CUSTOMERS BUY WHAT THEY REALLY WANT AND HELPS: INSTEAD OF YOUR - Increase store traffic - Increase average ticket amounts COMPETITORS. - Close more sales Plus, our online Business Locator that features all locations in our network, helps customers find businesses like yours that offer Synchrony Bank Financing. The Synchrony Car Care™ credit $750 card helps your customers get Average the services they need: Synchrony Car Care™ 1st purchase 72% of Synchrony Car Care amount^ First transaction • ™ amounts on the cardholders say they always seek Synchrony Car Care™ promotional financing options when $393 Card average $750^ making major purchases‡ Average compared to $267† for Synchrony traditional bankcards $267 Car Care™ 33% of Synchrony Car Care™ and cash. repeat NADA per purchase cardholders say they would have gone customer amount^ service/parts elsewhere if financing options were repair order† not available‡ Call1.866.209.4457 Call 1.866.209.4457 to enrollto enroll today. today. 20
ASE Test Reimbursement TECHNICAL TRAINING We believe in EXCELLENCE! Parts Plus Car Care Center Headquarters will reimburse your technician $25 for each passing ASE certification test ($50 reimbursement for Platinum shops). Training and knowledge is the best way to keep customers happy and turn bays quicker. All reimbursements should be submitted with the ASE test reimbursement form (see Program Forms). Submit online for faster reimbursement: PartsPlusCarCareCenter.com/forms ASE Test Prep Courses The Network Academy offers courses to help technicians prepare for ASE certifications. 21 TheNetworkAcademy.com
The Network Academy A training resource for Automotive Professionals! A highly trained, professional team that will work to increase your revenue is now at every repair shop’s fingertips through The Network Academy! This new learning portal offers online automotive education content including resources on technical, managerial, parts professionals, counterman training, as well as automotive technician instruction in diagnostics, drivability, diesel, hybrid, and electrical systems. Enroll in the Network Academy today for FREE! Technician Training FREE Platinum Pass for Platinum 24/7 Online streaming + one-on-one personal training concierge to jump start your shop’s training path shops, a $1,490 training value! New industry-driven content added every month + access to industry blogs, news, tech tips & articles TheNetworkAcademy.com Improve professional skills & capabilities with ASE test support@thenetworkacademy.com preparation classes & automatic progress reporting 500+ Hours of Training New Content Added Monthly Service Advisor Training The Network Academy offers professionally-produced service advisor training! These courses are entertaining, yet focus on skills that have been proven to turn your order- 175+ Technical Videos takers into professional, selling service advisors. Concierge Service Specialty course packages starting at $435 Completion Certificates Series bundles starting at $575 Comprehensive Quizzes & Testing Monthly subscriptions starting at $125 A CADEMY 22
Shop Owner Training TECHNICAL TRAINING The on-demand Car Count NOW!™ video course training is the most comprehensive marketing course available for shop owners today and is designed to help shop owners attract all the high-quality customers that their shops can handle. Here is a small sampling of what is covered in this training: Targeting the right customers for your shop Cutting through distractions to get your marketing noticed Creating the perfect offer How to get immediate response Social media, texting, email, and other tactics Getting more referrals Boosting online reviews Creating a marketing budget that makes sense Tracking which marketing works best Sales training is often overlooked, but it is the quickest way to increase your profits. Shop owners that learn the step-by-step Sales NOW!™ training process report being able to boost their average sale from $50 to as much as $100 immediately after applying a simple 6-step process in this on-demand training program. Topics covered include: How to convert phone calls into appointments Handling price shoppers How to use the check-in process to set up the sale The most effective use of the inspection process Preparing a winning estimate Writing repair orders Mastering the sales presentation 23 Overcoming objections
The WAR ROOM is a community of shop owners, led by master trainers Ron Ipach and Gerry Frank, designed to be THE resource of information that shop owners need today. During the weekly live group calls, Gerry and Ron provide in-depth, up-to-date, what’s- working-now information on subjects like marketing, sales, production, profitability, employee issues, pay plans, leadership, and everything else a shop owner needs to know. In addition to the live training and Q&A, community members have access to a continuously growing library of training videos designed specifically to help the owners run more effective and highly profitable businesses. If your dream is to earn a six-figure income and or own a million dollar shop — the best way to get there quickly is to work with an actual shop owner that is doing it already! Our coaches and trainers are all top-producing shop owners that are in the trenches every day just like you, so they know what it takes to run a successful shop in today’s ‘real- world’ environment. Your program will be customized based on what your specific situation and goals are and you’ll be provided with all the tools you need to make your goals a reality. Finding, attracting, hiring, and keeping quality employees Monthly marketing campaigns to keep your shop filled every month Comprehensive sales training Adding an extra 5% to 10% in profits to your bottom line Proven systems to eliminate the chaos and reduce your hours spent at the shop 24
ready to enroll? PROGRAM FORMS 25
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PROGRAM FORMS Submit ENROLLMENT online: PartsPlusCarCareCenter.com
ASE TEST REIMBURSEMENT The technician will receive a $25 reimbursement for each ASE certificate earned. PLATINIUM program members will receive $50 reimbursement for each ASE certificate earned. Claims can be submitted for current year testing only. Claim must be made within 90 days of test completion. *All ASE certifications qualify for reimbursement. Ex. E1-E3, F1, L1-L3, M1-M3, etc. Shop Name: Shop Address: City: ST: Zip: Telephone: Fax: Technician Name ASE Test Date Passed A1 Eng. Repair A2 Auto Trans. A3 Manual Trans. A4 Susp/Strg A5 Brakes A6 Electrical A7 HVAC A8 Eng. Perf. Mail this completed form along with a copy of your ASE Score Report to: ASE Test Reimbursement Parts Plus Car Care Center Headquarters Make copies of this form for future 3085 Fountainside Dr., Ste. 210 reimbursement requests. Germantown, TN 38138 Parts Plus Headquarters 3085 Fountainside Dr., Suite 210 • Germantown, TN 38138 (901) 682-9090 • www.partsplus.com 28
29 PROGRAM FORMS Parts Plus Car Care Center Headquarters 3085 Foutainside Drive, Suite 210 Germantown, TN 38138 (901) 682-9090 Fax: (901) 682-9098 ccc@networkhq.org PLATINUM MEMBER REIMBURSEMENT FORM* Please send this form, a copy of your receipt from Enterprise, and a copy of the customer’s repair order to ccc@networkhq.org or SUBMIT ONLINE for a faster redemption at: www.PartsPlusCarCareCenter.com/forms. Shop Name: Shop Contact: Shop Address: Shop City: State: Zip Code: Date(s) Service was Provided: *$200 Maximum Reimbursement per Year
Parts Plus Car Care Center Headquarters 3085 Fountainside Drive, Suite 210 Germantown, TN 38138 O: 800.727.8112 • F: 901.682.9098 • ccc@networkhq.org PartsPlusCarCareCenter.com
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