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2021 Florida FBLA
District Leadership Conference
Case Studies
Scroll down to find your event
case study.
Hillsborough District 8 Performance Event Instructions
Read the case study thoroughly and prepare notes as you would if this
were a live presentation. When ready, record your presentation in ONE
TAKE. If you edit your presentation, you will be disqualified. If your
event rubric contains interaction with a judge, this portion will not be
considered in your final score. All other rubric categories will be judged
and included in your final score. Timing of presentation will be
enforced. Prepare your video presentation and upload it to the
following website:
http://hillsboroughfbladistrict8.org/FBLA BANKING AND FINANCIAL SYSTEMS
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
Smiling Faces Credit Union is a small-scale organization with 12 physical branch locations and
28 banking kiosks in the northwestern region of the United States. The credit union has been in
business for 20 years and is commemorating the anniversary with a month-long celebration at
each location. Although part of the collective and run by a board of directors, each branch
makes financial decisions internally. This locally owned and operated philosophy has been a
hallmark of the credit union success.
Scenario
In this scenario, you are board members for the Smiling Faces Credit Union. During your
meeting, a concern was brought forth that one of the branches was offering special incentives
as a part of the anniversary celebration but then not providing them once a loan application has
been filed and the process started. This is very concerning to the board as it is perceived as a
bait and switch tactic and a misrepresentation of what the credit union is offering. As members
of the board, you/your team have been asked to develop a plan of action as to how to deal with
the situation, along with a plan for what policies and procedures need to be in place in order to
avoid this type of problem in the future. You will present your plan to the rest of the board
members (judges) for approval and adoption.
Objectives of the Case Study
The competitor(s) must address the following during the role play:• Compare the differences in the various types of financial institutions.
• Describe the types of services offered by each type of financial institution.
• Identify the various types of financial institutions.
• Understand the Federal Reserve System.
• Understand the role of the FDIC.
• Define common, unfair, and captive practices such as bait and switch, identity theft, and
fraudulent misrepresentations.
• Identify ethical character traits (honesty, integrity, compassion, respect, responsibility,
citizenship, justice) and practice professional conduct and good ethical behavior.FBLA CLIENT SERVICE
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 10 minutes to review the case.
2. Presentation time is five minutes. At four minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at five minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. You will be given two note cards. Note cards will be collected following the presentation.
5. You must participate in the presentation as well as answer the questions posed by the
judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
Hot and Cold Contracting is a large HVAC contractor located in the Mid-Atlantic region of the
United States. With over 40 branches in six states and more than 2,000 employees, Hot and
Cold Contracting is a leader in the heating, ventilation, and air conditioning industry. Hot and
Cold has developed a very profitable business by offering the best customer service throughout
all stages of the sales process. Hot and Cold provides a five-year unconditional warranty on all
work and installed products and services. Customers may opt to purchase extended coverage of
up to an additional 15 years. A requirement of the extended contract is that Hot and Cold must
complete a yearly cleaning and maintenance service for $99.
Scenario
In this role-play scenario, you're being contacted by a customer who is experiencing some
issues with the air conditioning unit that was installed two years ago. The customer has not
purchased the cleaning and maintenance service but may do so up until the 5-year warrantyruns out. Your role as the client service technician is to work through the process of collecting information as to what needs to be fixed, the address and contact information, and to inform the client as to what options they have available to them. Positive customer service is of the utmost importance. Objectives of the Case Study The competitor(s) must address the following during the role play: • Explain the need to maintain records for products and services purchased by clients. • Demonstrate empathy towards a client's situation. • Provide an opportunity to upsell or recruit new clients.
ENTREPRENEURSHIP
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up a
colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. Each team member will be given two note cards. Note cards will be collected following the
presentation.
4. All team members must participate in the presentation as well as answer the questions posed
by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
After so many people complemented Lacey's orange marmalade, she's decided to start a new
business called Lacey’s Marmalades and Jellies to better manufacture and market her goods
and services. She first began marketing her products at the local craft fairs and farmers
markets. She then began offering through mail order. At this juncture, Lacey is engaged in
strategic implementation.
Scenario
In this scenario, you will assist Lacey in the creation of the company's vision, mission, and short-
and long-term strategy goals and plans. You should develop each of these based upon the
information presented. You can have liberty with some of the details in order to accomplish the
task. In addition, you should provide Lacey with a way to maintain records of the initial capital
assets. Please review the objectives of the case study for additional information. You will
present your plan to Lacey and her business partners (judges).Objectives of the Case Study
The competitor(s) must address the following in the presentation:
• Define the industry characteristics, major competitors, and market segment.
• Examine federal, state, and local current events to determine their impact on the
organization.
• Evaluate the types of business ownership/organization structure and understand the
advantages and disadvantages of each.
• Create a company vision, mission, and short- and/or long-term strategic goals and plans.
• Identify and maintain records of the initial capital assets (current assets; investments;
property, plant, and equipment; and intangible assets).FBLA HELP DESK
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 10 minutes to review the case.
2. Presentation time is five minutes. At four minutes the timekeeper will stand and hold up a
colored card indicating one minute is left and at five minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. You will be given two note cards. Note cards will be collected following the presentation.
5. You must participate in the presentation as well as answer the questions posed by the judges.
Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
Your company provides remote desktop technician services to new customers who wish to set
up their new telephone, TV, and Internet systems themselves so as to avoid having to wait 2
weeks for technician to come out to their home. Customers may choose this option if they
complete a pre-screening survey that determines if they understand the concepts well enough
to set up such a system.
Scenario
In the scenario, a customer (judges) has called in to begin setting up wireless TV, telephone,
and Internet services. All communications coming into the house’s main hub are fiber optic
lines. They have successfully completed the initial connection and installation of the main
router box. They now have questions about the steps they need complete in order to get all
devices, TV clients, and telephone set up and running.Objectives of the Case Study
The competitor(s) must address the following during the role play:
• Explain the difference between open-ended and closed-ending questioning.
• Explain the role of the support center and list the responsibilities of the support center
in meeting the needs of its customers.
• Identify ways a customer service representative can deliver consistent and quality
customer service.
• List the benefits of documentation, such as spelling and capturing complete thoughts.
• Define customer competency and describe four customer competency levels.FBLA HOSPITALITY MANAGEMENT
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background
Smartboards, speakers for notebooks, and portable MP3 devices are transforming hotels. The
needs of visitors are changing rapidly with the advancement of technology. Most reservations
are now made online, with most large brands providing keyless door entry to your room and
express check-in. It is expected in hotels that the Internet connection be an available option. In
some cases, managers will even text guests upon arrival to give more personalized service.
Scenario
In this scenario, you will need to determine what new technologies can and will be
implemented over the next five to ten years in the hotel industry. Please explain in detail about
each one and how the technologies will forever change how guests interact with a hotel. You
will present your information to senior management (judges) at the hotel for which you work.
Be sure to review and incorporate the objectives for this case study where applicable.Objectives of the Case Study
The competitor(s) must address the following during the role play:
• Analyze the characteristics, motivations, and behaviors of hospitality consumers.
• Describe property-wide hotel amenities and explain why they are important to guests.
• Identify characteristics of an effective salesperson as they relate to the sale,
communication after the sale, and follow up in the hospitality industry.
• Describe the impact of technology on the reservation business/process.
• Describe the latest trends and technologies affecting business travelers.2020-21 FBLA DLC
IMPROMPTU SPEAKING
Topic
Ethical leadership is leadership that is directed by respect for ethical beliefs and
values. Corporate scandals at firms like Enron, Boeing, and AIG indicate that leaders in these
companies would benefit from practicing more ethical leadership. What are three ethical
practices you would emulate for your employees if you owned a business?FBLA INTERNATIONAL BUSINESS
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
Many large international companies will ask members of their current staff to move to another
country in which a contract is to take place rather than hiring someone locally who may be
equally qualified for the job. These individuals are typically more familiar with the company's
processes and expectations than someone from another country. In many cases, it will cost the
company a substantial amount of money once housing allowances and other benefits are
included. Reasons for doing this vary from business to business and country to country.
Scenario
In this scenario, you will be relocating with a team to China for the completion of a five-year
contract. You are being notified six months prior to the move so that you can begin preparing.
As a part of the move, you are expected to be fully immersed within the community and within
the company's daily operations at their local facility. For this reason, you will need to develop alist of things your team will need to focus on and learn prior to your departure. Each team will
have different strengths and weaknesses. Each plan will be unique as it is shared with the
judges who will be serving as specialized human resource staff members tasked with helping
staff relocating to new countries. Judges will be looking for honesty and self-awareness skills in
your presentation. Each team is unique. Embrace it as you develop your presentation.
Objectives of the Case Study
The following must be addressed during the presentation:
• Define terms such as inflation, gross domestic product, purchasing power, parity
balance of trade, foreign debt, and cost of living.
• Describe the decision-making process, opportunity costs, and scarcity as they relate to
international business situations.
• Discuss the effect of literacy level, technology, natural resource availability, and
infrastructure on the level of a country’s economic development.
• Identify the impact of geography on international business, including factors such as
climate; time zones; distance; topography; and social, economic, and natural resources.
• Identify distinctive social and cultural factors that affect business activities such as time,
workday, work week, schedules, and holidays.
• Assess how social and cultural factors influence the human resource functions such as
recruitment selection, employee development, evaluation, compensation, promotion,
benefits, incentives, separation, termination, and transition.
• Illustrate how social, cultural, technological, and geographic factors influence consumer
buying behavior in different cultures.FBLA INTRODUCTION TO EVENT PLANNING
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges, who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
The competitor(s) are the facility-based event planners at a wedding/corporate event center.
The center has three large ballrooms that can hold up to 500 people each or 1500 people
combined. Each ballroom can also be subdivided into three sections of 160 each. On a typical
wedding weekend (corporate is during the week), the center can host up to 10 weddings a day.
Logistics and preparation are key elements to the center’s viability and long-term success. All
services except for event planning are provided by outside vendors.
Scenario
The competitor(s) job is to determine the requirements of outside vendors to be approved who
will provide their services at the facility and how to manage the vendors on-site in order to
protect the center from potential liabilities that are associated with events like these. The goal
is to present a list of “house rules” to the center's owners (judges) about how the eventplanners will convey the parameters for setup, performance, and tear down timelines to the potential vendors who are seeking to be on the approved vendors list. The challenge also involves dealing with how to properly manage the vendors once they are on- site and during the event. This includes an understanding of the vendors needs to operate the in/out transitions smoothly and ensuring that they are compliant with the “house rules” at all times. The role play needs to cover both the pre-event administration and the management of the vendors once they arrive on site the day of the event. A successful role play will include an explanation as to the importance of needing solid relationships with vendors. Objectives of Case Study The competitor(s) must address the following during the role play: • Define the role of an event planner. • Explain the importance of listening to the customer. • Understand the demographics of customers for different types of events. • Meet the expectations of event customers. • Demonstrate an appreciation of the event value for the customer. • Explain the importance of multitasking for event planning. • Define ultimate customer service during the planning and execution of the event. • Explain how a pandemic impacts events of all sizes. • Explain the importance of risk management for events. • Define a code of ethics for event staff. • Manage vendors and understand their duties. • Define vendors for event planning. • Explain the importance of relationships with the vendors. • Explain vendor set up, performance, and tear down timeline.
FBLA MANAGEMENT DECISION MAKING
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
Decision making generally follows the sequence of defining problems, gathering information,
generating ideas or alterations, selecting an action, and evaluating its success or failure.
Mechanistic systems break activities down into separate, highly specialized tasks and
centralized decision making at the top.
Scenario
In this scenario, you are part of a management and leadership team that has been hired to
replace the previous management and leadership team due to lack of employee morale and
stagnation of progress. The board of directors believes that the mechanistic system is the root
of the problem and wants your team to be the change agents. You/your team will need to
explain to the board of directors how you will work to change the current system.Objectives of the Case Study
The competitor(s) must address the following during the role play:
• Analyze leadership and management styles and their characteristics, benefits, and
limitations in a variety of business situations.
• Apply communication skills (e.g., reading, writing, speaking, listening, and viewing) in a
courteous, concise, and correct manner.
• Define the four functions of management and describe management roles, functions,
skills, and values.
• Describe the nature of managerial control (e.g., control process, types of control, and
what is controlled).
• Identify basic micro and macroeconomic concepts (i.e., supply and demand, leading
economic indicators, business cycle, and economic cycle).
• Display characteristics of an acceptable work ethic (e.g., attendance and attire).
• Explain the concept of authority, delegation, responsibility, and accountability as a
requirement of any managerial position.FBLA MANAGEMENT INFORMATION SYSTEMS
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
The Lee Family Medical Practice is a third-generation medical practice located in the
Washington, D.C. metropolitan area. Starting in the 1950s, the practice has grown to over 5,000
patients who are seen each year. Due to advances within the medical field, the electronic
documentation of visits, online processing of prescriptions, and automated billing has forced
the practice to adjust their policies and procedures. The greatest of these changes being the
need to stay compliant with HIPAA (Health Insurance Portability and Accountability Act) privacy
rules. The youngest generation has embraced the changes and are wanting to bring the practice
up-to-date and streamline processes whenever possible.
ScenarioIn this scenario, the Lee Family Medical Practice has contracted with a company (competitors)
to develop or facilitate the use of software that will automate the medical billing of patients to
alleviate the need for an external medical billing agency. This is becoming a point of concern for
the practice as the fees are becoming too expensive to afford. The competitor(s) will need to
create a universal-style approach to creating a plan that will analyze the existing systems and
hardware to then design system outputs, inputs, files, and processes using the current system
or a modified program. The competitor(s) will present its findings to a group of Lee Family
Medical Practice doctors (judges).
Objectives of the Case Study
The competitor(s) must address the following in the presentation:
• Demonstrate knowledge of the features, functions, and architecture of a database
management system.
• Identify the uses of a DBMS in business organizations.
• Demonstrate knowledge of how a DBMS ensures data integrity through transaction-
control techniques.
• Apply databases to actual situations and business problems.
• Record facts gathered through the system investigation.
• Specify the workflow system.
• Develop programming specifications and program the system.FBLA MARKETING
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
General Mills is introducing a new brand of nutritional and theme-based waffle for kids.
Television commercials will be a key element in communicating the benefits associated with
this product. Based on the decision, General Mills is expecting consumers to engage in a
routinized response behavior.
Scenario
You have been tasked with developing a plan that will use television as the main medium for
delivery while simultaneously being reusable for other avenues of communication such as social
media, website pop-ups, and radio ads. You will be presenting your plan to the Board of
Directors (judges) for General Mills, who will be expecting to hear about every element of the
marketing mix.Objectives of the Case Study
The competitor(s) must address the following in the presentation:
• Discuss the role e-commerce will play in the marketing of goods and services.
• Explain how consumer practices (e.g., shoplifting, improper returns, and product liability
claims) affect prices.
• Describe the process for new product and service development (e.g., conception,
development, and test marketing).
• Identify the elements of the marketing mix (e.g., product, price, place, and promotion)
and describe its contribution to successful marketing.ML CRITICAL THINKING
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 15 minutes to review the case.
2. Presentation time is five minutes. At four minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at five minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
4. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
5. Individuals/teams should introduce themselves, describe the situation, make their
recommendations, and summarize their cases.
6. Judges may ask up to three questions following the presentation.
OBJECTIVES OF CASE STUDY
The individual/team must address the following in the presentation:
• Demonstrate excellent verbal communication.
• Display effective decision-making and problem-solving skills.
• Express self-confidence and poise.
• Work well as a team when applicable.
• Exhibit logic and systematic understanding.
• Conduct a professional business presentation.
• Answer questions effectively.
CASE STUDY INFORMATIONBackground Information One of the goals of FBLA-PBL is to create more interest in and understanding of American business enterprise. “America is home to one of the world’s great free enterprise systems, and we are fortunate for the economic freedoms it affords individuals and businesses in the United States. FBLA members across the country pay tribute to our free enterprise system annually on November 15, this day is known as American Enterprise Day. Chapters celebrate the day through activities, projects, parties, games, and competitions that pay tribute to the values, we as FBLA members, take advantage of every day. It also is a day where students teach other students about our free enterprise system.” (Georgia FBLA) The development and continual growth of American business enterprise is vital to the strength and continued success of the American economy. Many middle/junior high schools have multidisciplinary activities related to American business enterprise through social studies, math, science, English, and business education. Scenario In this scenario, your FBLA-Middle Level chapter will be presenting to a large school group during Career and Technical Education (CTE) month. You/your team will need to develop a plan to promote how your chapter is a vital part of the school and community’s economy. Emphasis should be placed on how connections are made between the core subjects (social studies, math, science, English, etc.) and CTE/business education. Although your chapter’s contribution may be small, it all adds up. You/your team should demonstrate a logical and systematic understanding of the plan and how it will assist in contributing to the American business enterprise system.
FBLA NETWORK DESIGN
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
A package management system is a collection of software tools aimed at automating the
process of installing, upgrading, configuring, and removing software packages for a computer's
operating system in a consistent manner. As the administrator of a network, you/your team are
the key component in an organization's ability to effectively communicate and share electronic
information with other organizations.
Scenario
In this scenario, you've been told by third shift users that a network application has been having
problems after midnight when you are not available. What process would you use to determine
the problem and rectify the situation. Be prepared to share your process in detail with the on-
site IT staff member and CEO (judges).Objectives of the Case Study
The competitor(s) must address the following in the presentation:
• Be prepared to recommend a network solution to address issues raised, understand the
complexity and uniqueness of any small business, and the value of each customer.
• Identify the purpose of network services and protocols.
• Identify common backup devices.
• Explain the planning, configuration, and topology for network installation.
• Explain backup and disaster recovery for computer systems.
• Distinguish between different port numbers.
• Differentiate between disaster recovery and business continuity.
• Determine the impact of modifying, adding, or removing network services for network
resources and users.
• Describe the purpose of a disaster recovery plan for a network.
• Describe security systems to protect computer networks.
• Define the types of network architecture: work group (e.g., peer to peer) and server
based (e.g., domain controlled) and explain how to determine what to use.
• Define a code of ethics.
• Configure VLAN to map an IP network.
• List the steps for determining Network design needs.
• Describe the ways to maintain product and service quality resulting in more client
satisfaction.
• Describe technological opportunities to improve client service.FBLA PARLIAMENTARY PROCEDURE PERFORMANCE SCENARIO
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to prepare for the scenario.
2. Presentation time is nine to eleven minutes. At eight minutes the timekeeper will stand and hold up
a colored card indicating eight minutes have passed and at eleven minutes the timekeeper will stand
and hold up a colored card indicating time is up.
PERFORMANCE INDICATORS
1. Exhibit good communication skills
2. Cover all the motions including main, subsidiary, privileged, incidental, and bring again.
3. Effectively present the scenario.
4. Demonstrate critical thinking and problem solving.
SCENARIO
This is a regular meeting of your FBLA Chapter.
Below is a list of parliamentary procedure motions, concepts, or principles that you are to incorporate
into your performance. Use situations typical of a regular chapter meeting to illustrate all of the items
below.
The items are listed randomly. You may present them in any sequence you wish as long as their use
conforms to correct procedures.
Part of the evaluation by the judges will be the quality of discussion. Motions should be clearly stated
and complete. Debate should be logical, natural, concise, germane, and enthusiastic.
• A member makes a main motion. Another member moves to offer a substitute main
motion. Demonstrate how this is handled.
• Show what a member would do if he/she thinks the rules of the assembly are being
violated.
• The chair veers from the order of business. What should a member do to return to the
order of business? Demonstrate this.FBLA SPORTS &
ENTERTAINMENT MANAGEMENT
CASE STUDY
PARTICIPANT INSTRUCTIONS
1. You have 20 minutes to review the case.
2. Presentation time is seven minutes. At six minutes the timekeeper will stand and hold up
a colored card indicating one minute is left and at seven minutes the timekeeper will stand and
hold up a colored card indicating time is up.
3. The presentation is interactive with the judges who will ask questions throughout.
4. Each competitor will be given two note cards. Note cards will be collected following the
presentation.
5. If participating as a team, all team members must participate in the presentation as well
as answer the questions posed by the judges. Cover all the points described in the case.
CASE STUDY SITUATION
Background Information
A college football team has sold out their home games for the past 15 years. The university
president and the athletic director want to leverage this trend in an effort to possibly expand
the stadium by 20 percent and increase ticket pricing. Since the university is located in the
large, densely populated area of the city, the university wants the city to assist financially in
renovating or building a new stadium that could be a multi-purpose stadium.
Scenario
As a consulting firm working to evaluate the project, the you/your team has been tasked with
presenting a SWOT analysis and all other pertinent information to the city council (judges), the
university president, and the athletic department. You should include the economic feasibility
and potential return on investment. You may choose a real city or create a fictitious one. All
data will be fictitious and created during the prep time.Objectives of the Case Study
The competitor(s) must address the following in the presentation:
• Explain the seven marketing functions and their importance in sports and
entertainment.
• Identify the challenges, obstacles, and limitations associated with sports and
entertainment marketing.
• Explain the steps in developing the promotional plan.
• Describe public relations efforts related to fans, publishing, and speaking engagements.
• List and explain potential benefits of celebrity endorsement.You can also read
