2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel

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2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
FINANCIAL ADVISOR
  COMPENSATION PLAN

         2020

We Think You’ll Like It Here
2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
COMPENSATION PHILOSOPHY

   PRODUCT
    NEUTRAL                                                Compensation Philosophy
   compensation                                            Our Compensation Plan1 recognizes that larger gross
                                                           production is generally more profitable to the firm;
                                                           therefore, as a Financial Advisor, you receive a greater
                                                           share of the revenue as your level of production

    SWAP                                                   increases – providing you with unlimited earning
                                                           potential. In addition, our commission grid differs
  STIFEL WEALTH                                            from that of other firms, as it does not differentiate
  ACCUMULATION                                             between products.
       PLAN
                       COMPREHENSIVE
                                                           Stifel’s commission grid illustrates the firm’s
                       BENEFITS                            philosophy of operating like a partnership. Using
                         PACKAGE                           25% for the first $12,000 of monthly gross contributes
                                                           towards fixed costs, such as back office processing,
                                                           market data expenses, technology, rent, utilities,
                                                           insurance, and more. Thereafter, commissions for
                                                           production over $12,000 are set at 50% – in true
                      Recognition                          partnership fashion. No tricks. No gimmicks. Our

                         TRIPS                             advisors determine what products and services best
                                                           meet their client’s needs, and are compensated
  TAX-ADVANTAGED                                           appropriately – it’s just that simple.
  DEFERRED
  COMPENSATION                                             Because Stifel believes that our Financial Advisors are
                                                           the driving force behind our firm’s success, we offer
                                                           a competitive and attractive compensation package.
                                                           Stifel offers a compensation payout structure that
                                                           exceeds that of many other firms.

   UNLIMITED                                           1
                                                           Minimum production requirement of $225,000 annually for grid
     EARNING                                               compensation. Production below minimum qualifies for a flat 25% payout.

      potential

Stifel and I share the same philosophy to always try to improve the way we do
business. The firm knows that we all operate in a very competitive environment
and we have to find ways to evolve and provide value. Our capabilities in
technology and products continue to grow. If our home office staff is not familiar
with a topic or issue, they will quickly follow up with a resource or an answer.

Stifel does truly believe in being client focused. Our clients are not surprised
by nuisance fees at every turn. Our compensation is fair and not tied to the
objectives of the firm, but the objectives of the clients.

Holly M. Baroway, CFP®, MBA
SENIOR VICE PRESIDENT/INVESTMENTS   |   DENVER, COLORADO

                                        FINANCIAL ADVISOR COMPENSATION PLAN
2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
TOP-TIER COMPENSATION

     One Simple Grid
     Stifel’s Compensation Program is one that is easy to understand, with two main components:
     Commissions and Tax-Advantaged Deferred Compensation.
     Monthly Commissions – At Stifel, we believe in always putting the interest of our clients first.
     Therefore, we have opted to use just one grid system, with no product differentiation. This alleviates
     the pressure some Financial Advisors may feel to sell certain products and ensures that you are able
     to provide your clients with only the products and services you honestly feel will work to their benefit.

                             MONTHLY GROSS PRODUCTION                                  COMMISSION GRID1
                             First $12,000 of Monthly Gross                                    25.0%
                             All Gross Above $12,000                                           50.0%

     $600,000 Producer Commission

     $1 Million Producer Commission

     Based on peers in the 2018 On Wall Street Compensation Survey of firm-reported compensation, assuming an average $600,000
     and $1,000,000 production, respectively. Firms with Investment Banking services included.

 1
     The grid specifies the maximum payout. Please speak with the recruiting manager or refer to the Compensation Notice found in
     Stifel Resources on Stifel Portal under PCG for a description of how the firm calculates your earnings.

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2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
STIFEL WEALTH ACCUMULATION PLAN
      The Stifel Wealth Accumulation Plan (SWAP)
      In addition to your monthly commissions, youʼll have the opportunity to participate in a unique
      deferred compensation plan that allows you to build wealth, tax-deferred.

      This plan is referred to as the Stifel Wealth Accumulation Plan or SWAP. There are two parts to this
      program: Non-elective, production-based deferrals and elective deferrals.

      Non-Elective, Production-Based Deferred Compensation – With SWAP, once your gross production
      reaches the $300,000 threshold, you will automatically begin receiving 5% towards your non-elective,
      production-based deferred compensation award, based on all annual gross.

      Non-elective, production-based deferred compensation and the company match are subject to a
      seven-year vesting period.

                  MONTHLY DEFERRED                                                       PAYOUT AND CAP
                  Begin Earning Monthly Deferred When YTD Gross Reaches                        $300,000
                  Percentage Payout Into Deferred Account                                       5.0%

                Non-Elective, Production-Based Deferred Compensation Example

                   January           February           March                April     May             June     July

Monthly Gross      $75,000          $50,000            $50,000           $75,000     $50,000        $50,000   $85,000

   YTD Gross       $75,000          $125,000          $175,000          $250,000     $300,000      $350,000   $435,000

 5% Deferred           –                 –                 –                   –     $15,000        $2,500     $4,250

 YTD Deferred          –                 –                 –                   –     $15,000        $17,500   $21,750

                Non-Elective, Production-Based Deferred Investment Options

                                                       C-3 | Choose
                                             FINANCIAL ADVISOR COMPENSATION
                                                                    Stifel  PLAN
2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
DEFERRED COMPENSATION
 Investing Your Production-Based Deferred Compensation – With your deferred compensation,
 50% of the award will be in Stifel stock, and the other 50% will be in a cash alternative fixed-rate
 investment. Below is an example with $20,000 in deferred compensation.

                           Deferred                      Stifel Stock               Fixed Income Fund
                         Compensation                    $         %                   $        %

                            $20,000                  $10,000            50%         $10,000          50%

 COMPENSATION SUMMARY
 On Stifelʼs grid system, your monthly gross production determines your respective monthly compensation.
 The higher the gross revenue, the higher your potential payout – as you can see in the chart below.

               Annual                Commission                         Deferred                       Total
               Gross                 $       %                      $           %

             $2,000,000         $964,000        48.20%           $100,000 5.00%             $1,064,000         53.20%
             $1,500,000         $714,000        47.60%           $75,000      5.00%           $789,000         52.60%
             $1,250,000         $589,000        47.12%           $62,500      5.00%           $651,500         52.12%
             $1,000,000         $464,000        46.40%           $50,000      5.00%           $514,000         51.40%
               $750,000         $339,000        45.20%           $37,500      5.00%           $376,500         50.20%
               $600,000         $264,000        44.00%           $30,000      5.00%           $294,000         49.00%
               $500,000         $214,000        42.80%           $25,000      5.00%           $239,000         47.80%
               $400,000         $164,000        41.00%           $20,000      5.00%           $184,000         46.00%
               $300,000         $114,000        38.00%           $15,000      5.00%           $129,000         43.00%

         Notes:
         (1) Commission is based on Standard 25/50% formula, whereby the first $12,000 of the month is set at 25% and
             the balance is set at 50%.
         (2) Deferred Compensation is 5.0% of annual gross provided that gross is $300,000 or more.

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2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
FINANCIAL ADVISOR BENEFITS PACKAGE
                                           As a Stifel Financial Advisor, not only will you enjoy
                                           one of the industryʼs most rewarding compensation
                                           programs, you will also be eligible to participate in the
                                           firmʼs employee benefit program. Following are some
                                           highlights of the plan.

                                           Benefits Package
                                           We offer our Financial Advisors a comprehensive,
                                           cafeteria style plan, which provides the flexibility to
                                           design a benefits program to meet your individual
 MEDICAL                                   needs. The plan allows for the costs of certain benefits
INSURANCE                                  to be purchased on a pre-tax basis, thus reducing your
                                           federal and Social Security taxes.

                 LONG-TERM                 Following is a list of the various types of plans from
                    CARE                   which all full-time associates (working 30 or more hours
                                           per week) can design a benefits package that meets
                                           their specific needs.
                                             • Medical Insurance, including a concierge program
                                                  to assist in navigating through your benefits

                  HEALTH                     • Dental Insurance
                                             • Vision Insurance
                  SAVINGS                    • Associate Life Insurance, providing a $1.5 million
                   account                        guarantee issue (effective July 1, 2019)
DEPENDENT CARE
                                             • Dependent Life Insurance
FLEXIBLE                                     • Accidental Death & Dismemberment (AD&D)
 SPENDING                                    • Short-Term Disability
   account
                                             • Long-Term Disability
                                             • Personal Accident & Critical Illness
                                             • Health Savings Accounts (HSA)
                                             • Health Care Flexible Spending Account
 WELLNESS                                    • Limited Purpose Health Care Flexible
 PROGRAMS                                         Spending Account
                                             • Dependent Care Flexible Spending Account
                 IDENTITY THEFT              • Commuter Flexible Spending Account
                 PROTECTION                  • Business Travel Accident Insurance
                                             • Hyatt Legal
                                             • MetLife Auto and Home Insurance
                                             • Group Personal Excess Liability Insurance
                                             • Retirement Plan
                                             • Long-Term Care Insurance
                                             • Identity Theft Protection
                                             • Student Loan Refinancing

                                           Additional details and information on the above
                                           programs will be provided to you from our Human
                                           Resources Department upon joining Stifel.

                             FINANCIAL ADVISOR COMPENSATION PLAN
2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
Profit Sharing 401(k) Plan – You may defer up to          Financial Advisor Referral Program – Stifel will pay a
100% of your earnings as pre-tax, Roth, and/or after-     bonus to associates who refer a Financial Advisor to
tax 401(k) contributions in selected mutual funds         the firm. Bonus details will be made available upon
or Stifel Financial Corp. Stock up to the IRS annual      joining the firm.
maximum for all three sources (for 2019, $56,000,
or $62,000 if you are age 50 or older). After-tax         Education Assistance Program – Stifel is committed
contributions allow you to save more beyond the           to the continuing development of our associates.
annual limits for pre-tax and Roth contributions.         Our Tuition and Certification Assistance Program is
Earnings on after-tax contributions will continue to be   designed to encourage associates to participate in
taxable until you complete an In-Plan Roth rollover.      educational programs that promote career growth
Stifel will match 100% up to 6% with a cap of $1,000      and provide an increased contribution to the success
for all commission-paid associates, and we may make       of our organization. All full-time associates working
additional discretionary contributions based on firm      30 or more hours per week are eligible the first day
profits. There is a three-year cliff vesting period on    of the month following date of hire. Eligible courses
company contributions to the 401(k) period. Please        include individual or one-time only courses and
note, for non-commission associates earning less          degree programs that are job-related. All courses
than $175,000, Stifel will match 100% up to 6% with       must be taken at an accredited college or university.
a cap of $3,000.
                                                          Stifel Financial Advisor Business Expense Account
Additional Benefits                                       The Stifel Financial Advisor Expense Account offers
Purchase of Stifel Financial Corp. Stock – Additional     qualified Financial Advisors a more financially
shares of Stifel Financial Corp. stock may be             sound way to manage business expenses. You get
purchased without paying commissions. (Your normal        all the convenience of a Visa credit card with the
employee discount can be taken on any sale of Stifel      purchasing flexibility of an annual spending limit
Financial Corp. stock.)                                   that you determine. In addition, your Stifel Business
                                                          Expense Account can save you money by providing
Employee Self-Directed IRA – You may open one             significant tax benefits. Your annual expense
Traditional IRA and one Roth IRA without incurring        allowance is offset with an equal, pre-tax reduction in
the annual IRA fee. In addition, your spouse may also     your compensation. The reduction in your tax burden
obtain one Traditional IRA and one Roth IRA, free of      means you have the opportunity to put more money
the annual IRA fee.                                       into building your business.

Work Life Solutions Program – As a Stifel associate,
you and your family will have access to the Stifel
Work Life Solutions Program. This program offers brief
counseling or information regarding personal matters
at no cost to you. You and your family have access to
work/life educational information on a wide range of
childcare, elder care, and everyday issues. All records
and information of the program are confidential and
are governed by state and federal laws concerning                YO UR NA ME HE RE
medical records. No personal information is disclosed
to your employer or anyone else unless the employee
gives written consent.                                    Financial Advisors with a trailing-twelve-month
                                                          production of $300,000 or more are eligible to enroll
Stifel Referral Program – Stifel will pay a $250 bonus    in the program. Qualifying Financial Advisors, with
for all non-commission positions. This bonus is           approval from their branch manager, can determine
payable to the referring associate (if still employed)    a fixed annual expense allowance from a minimum of
following the successful completion of 90 calendar        $600 up to $30,000.*
days by the applicant and provided all requirements
of the program have been met.                              *Chairmanʼs Council production level required for max
                                                            amount.

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2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
DISCOUNT SHARING POLICY
 Policy for Stocks Priced Less Than or Equal to $5.00 and All Options

 Standard Policy
               TRADE                                       PRICING               PAYOUT/SHARING
           CHARACTERISTICS

                                                     ≤ 20% Discount              Full Commission

                     Equity Orders
                    on Stocks Priced
                    at $5.00 or Less                                               Commission
                    and All Options                                                  Reduced
                                                        > 20% but                   by 1/2 the
   Equity Orders                                          ≤ 80%                      Discount
    in Which the                                                                   Above 20%
 Final Commission
      is < $200

                                                     > 80% Discount              No Commission

 Cents Per Share Policy

            TRADE                          PRICING                     PAYOUT/SHARING
        CHARACTERISTICS

         Equity Orders              ≥ $0.07 Per Share                  Full Commission
          in Which the
       Final Commission            ≥ $0.04 but < $0.07                15 Point Reduction
            Is ≥ $200
                                       < $0.04 Per Share                  No Payout

         Equity Orders
          in Which the
       Final Commission                                              30% Flat Commission
           Is ≥ $1,000
          With ≥ $0.03
            Per Share

                             FINANCIAL ADVISOR COMPENSATION PLAN
2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
RETIREMENT AND SUCCESSION PLANNING

 Advisor Retirement Planning
 Wouldnʼt you like to benefit from the years of quality service you provided clients when you retire?
 Itʼs possible through Stifelʼs Business Transition Plan.
 Let the client relationships youʼve built today work for you tomorrow. By transitioning your Core
 Accounts to a successor within the firm per the Business Transition Plan, you will have the
 opportunity to receive a percentage of commission compensation on such accounts for up to three
 years after retirement. You are rewarded for the quality relationships that you have worked so hard
 to develop.
 Who is best qualified to determine your successor?
 No one is better qualified than you.
 You have placed a great deal of care and time into the financial well-being of your clients and are
 familiar with their objectives and investment preferences. This Business Transition Plan allows you
 to nominate a Financial Advisor to service your accounts once you retire.

 Business Succession Planning
 Business Succession Plan offers a mechanism to permit our Financial Advisors a smooth transition
 of clients to an advisor of choice and payment to a beneficiary of choice in the event of the
 advisorʼs untimely death.

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2020 FINANCIAL ADVISOR COMPENSATION PLAN - We Think You'll Like It Here - Stifel
FINANCIAL ADVISOR COMPENSATION PLAN
RECOGNITION TRIPS

               Chairman’s Council
               2020   Four Seasons Resort		        Nevis, West Indies
               2019   Four Seasons Resort		        Punta Mita, Mexico
               2018   Four Seasons Resort		        Maui, Hawaii
               2017   The Ritz-Carlton		           Grand Cayman
               2016   Hilton Los Cabo Resort       Cabo San Lucas, Mexico
               2015   The Ritz-Carlton		           Aruba
               2014   Four Seasons Resort		        Punta Mita, Mexico
               2013   The Ritz-Carlton		           Grand Cayman
               2012   Hyatt Regency Resort & Spa   Maui, Hawaii
               2011   The Ritz-Carlton		           Cancun, Mexico
               2010   J.W. Marriott Guanacaste     Tamarindo, Costa Rica
               2009   The Atlantis			              Paradise Island, Bahamas
               2008   Hilton Los Cabos 		          San Jose del Cabo, Mexico
               2007   Ritz-Carlton 			             Montego Bay, Jamaica
               2006   Hilton Los Cabos		           San Jose del Cabo, Mexico
               2005   Fiesta Americana		           Cancun, Mexico

               President’s Council
               2020   The Broadmoor 		           Colorado Springs, Colorado
               2019   The Breakers 			           Palm Beach, Florida
               2018   Fairmont Princess 		       Scottsdale, Arizona
               2017   The Resort at Pelican Hill Newport Beach, California
               2016   Wynn 			                   Las Vegas, Nevada
               2015   Four Seasons Hotel 		      Orlando, Florida
               2014   The Broadmoor 		           Colorado Springs, Colorado
               2013   The Ritz-Carlton 		        Laguna Niguel
               2012   Four Seasons Hotel         Chicago, Illinois
               2011   The Ritz-Carlton 		 San Francisco, California
               2010   The Fontainebleau 		       Miami Beach, Florida
               2009   The Phoenician 		 Scottsdale, Arizona
               2008   Renaissance Waterfront     Boston, Massachusetts
               2007   The Fairmont 		 Washington D.C.
               2006   Charleston Place 		        Charleston, South Carolina
               2005   Silverado 			              Napa, California

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STIFEL, NICOLAUS & COMPANY, INCORPORATED | MEMBER SIPC & NYSE
        501 NORTH BROADWAY | ST. LOUIS, MISSOURI 63102
               WWW.CHOOSESTIFEL.COM
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