2020-2021 POST GRADUATE PROGRAM IN DIGITAL MARKETING //PGPDM// - The DMTI
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IT IS NOT THE STRONGEST OF THE SPECIES THAT SURVIVE, NOR THE MOST INTELLIGENT, BUT THE ONE MOST RESPONSIVE TO CHANGE. – Charles Darwin
Welcome 01 02 Digital is Reshaping the Media Industry CONTENTS Future of Digital Marketing 03 04 About DMTI Board of Advisors 05 08 Post Graduate Program in Digital Marketing (PGPDM) Program Curriculum 10 14 Placement Admission 16 18 DMTI Mentors/ Faculty
WELCOME The internet has changed our lives. DMTI is an established and a We are living in a connected world respected brand amongst Digital where our lives revolve around the Marketers- it has been a choice for screen- the television, the mobile, senior marketing/brand the tablet, the computer or the professionals as well as academi- laptop. cians. In early 2014, we opened our doors for fresh graduates and Almost all activities in our lives launched the PGPDM. The 2020 revolve around using these batch will be the seventh batch of devices. With the shift in consumer this program. While the program has behavior, brands have also shifted not changed at its core, many new their marketing practices and are modules have been added. increasingly targeting customers through these digital mediums. If you have any queries/concerns, More and more monies are being please feel free to write directly to spent on the digital medium and me at admissions@dmti.in this will continue to rise. If you want to be a part of this digital revolution; want a top marketer of the country to hold your hand and show you the path; want to be working in a forward-thinking com- pany, then this is the right program for you. By the time you complete the program, you would have already known the market leaders, would have worked with a top company, and would have been mentored by an industry leader. 01
DIGITAL IS RESHAPING THE MEDIA INDUSTRY Driven by increased internet penetration, wireless broadband & mobile technology, consumers & businesses are customer. Traditional Media increasingly shifting their attention professionals with years of from the traditional marketing experience are grappling to media: television, radio, and print; understand the emerging medium to digital media for their & failing to catch up. Aspirants entertainment, education, news seeking jobs in this lucrative and and business needs. booming industry are ill equipped, due to the lack of organized and Even in developing countries like focused training. India, companies are realizing that they must connect with customers and other businesses through digital channels and adjusttheir marketing mix in order to succeed. Digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans. Digital Media marketing is complex, highly interactive, information rich and delivers a real-time connect 02
FUTURE OF China, India etc, and the digital media industry will flourish as a DIGITAL result. According to Amit Tripathi, Managing Director, IdeateLabs, “The Indian Digital Industry is set to grow to 7000 crores within the next 36 to 48 months. This will open up various MARKETING Where traditional career paths are job opportunities in advertising and marketing”. The wide range of skillsets and posi- coming to dead-ends, there are a tions within Digital Media also wealth of new career paths in digital makes it a promising filed for job media that are opening up for fresh opportunities. Digital Media encom- graduates and those who are look- passes various functions: Marketing, ing for a career change. Consultancy, PR, Content Creation, Social Media, Mobile, Innovation or Digital media is receiving a Technology – all those fields are tremendous amount of support – the wide open to be explored. The job U.S. Bureau of Labor Statistics titles that have emerged now didn’t predicts that by 2018, more than 1.2 even exist a few years ago; eg. million new science, engineering & Social Media Editors, Digital Media math-related jobs will open up due Managers, Mobile Advertising to the fast-paced changes in tech- Professionals. Digital Analytics nology across the globe including Managers etc. growing markets such as
ABOUT DMTI The Digital Marketing Training Institute (DMTI) is the leading Digital Media & Marketing training provider in the country. We are the only institute that offers a comprehensive program that covers all aspects of Digital Marketing. Our programs are taught by the leading digital marketers of the country. The curriculum is updated every quarter & is extremely cutting edge. Knowledge Chair DMTI was founded in 2011 and since then has trained thousands of academicians, working The knowledge chair is appointed to ensure that professionals and students in Digital Marketing. the courses taught by DMTI are current & Our students include senior brand managers updated. The entire curriculum is reviewed by and media/advertising/marketing professionals. the knowledge chair. This is a position given to The quality of training has been par excellence one of the leading names from the industry.The prompting companies to return to us for their person who is currently holding the position is digital manpower requirements. Madan Sanglikar. Madan Sanglikar Affle - Co founder and Managing Partner, South East Asia Maddy has over 20 years of experience in the media and ad tech industry. He joined Affle in 2012 to co-found the Mobile Audience Platform. He is now based in Jakarta and spearheading the South East Asia expansion plans. Affle is a Singapore headquartered company offering Mobile Audience as service, and playing a key role in building, promoting & monetizing Mobile Assets. Affle works with blue chip advertisers and leading agencies across Asia, Europe & North America. Previously, his longest stint was with GroupM India, wherein he was leading the digital business for Mindshare India. During his tenure Mindshare India dominated all digital award categories at the Abbys, EMVIES, Campaign DMA, including the Campaign Digital Agency of the year. Maddy is included in industry performers lists, Campaign India A- Listers, Impact Digital Power 100, and LinkedIn Power Profiles. He has been an advisory/ board member at MMA Forum & Ad Tech events and is an avid speaker, trainer, moderator , panelist, and guest faculty at various industry forums & institutions. His ambition is to create value for the stakeholders in his personal & professional life and dedicate time & effort in hardwiring business domains with the mobile/ digital ecosystem - be it in Owned, Earned or Paid format. His ability to break complex digital concepts into simple meaningful lessons, make him an effective trainer for the digital migrants. 04
DMTI BOARD OF ADVISORS Quality is at the heart of everything that we do at DMTI. To ensure that the DMTI programs are cutting edge and updated with the latest trends in the digital industry we put together a Board of Advisors. The BOA comprises of eminent personalities who represent advertising agency, publishing houses or media and brands/clients. We also have an academician who looks at the entire curriculum from an academic standpoint. The current BOA comprises of seven individuals. Anurag Batra Isaac Jacob Chairman & Editor in Chief, Head- Marketing, BW Businessworld Media Group, KJ Somaiya Institute of exchange4Media Group Management and Research Anurag Batra is a serial entrepreneur, media mogul, a journalist and an eternal optimist rolled into one. He is a B. Tech in Computer Sciences, a degree, which he acquired before joining Manage- Mr. Issac Jacob have been a Marketing, ment Development Institute MDI Gurgaon, one of Advertising, Brand Management professional with India's leading Business School. 30 years of seat-of-the -pants experience. Have launched/worked on brands such as Barbie Dolls, He-man and the Masters of the Universe, the iconic business media and magazine brand BW Hotwheels (Mattel Inc) ;Puma High Performance Businessworld. a 35 year strong media brand as well Sports Shoes ; Lux; Citibank; Kodak; Nihar Coco- as most respected business publication in the country. nut Oil; Mercedes-Benz; Parachute Coconut Oil; Since taking over BW Businessworld 13 months back Smirnoff; Gilbeys Green Label Whiskey ; Formica Mr. Batra has expanded BW Businessworld into digital, events and BW communities and has taken Laminates; Hexit Force ( Winner of India's First into its fold www.digitalmarket.asia, a leading website Cannes Gold medal in Print on digital marketing, www.everythingexperiential.com Advertising) Strepsils; Cadburys; Fevicol, etc. Mr. India’s leading experiential marketing website and Jacob was the Vice President and Head launch BW Hotelier in partnership with hotelier Marketing-Tata Mutual Fund, President - Fortune international. Communications (JWT Group Co) , Director MET Institute of Mass Media and last Industry Mr. Batra also founded the exchange4media group and he serves as the Chairman and Editor-in-Chief of Country Head-Customer Experience with YES exchange4media group which includes Bank. exchange4media.com – India’s leading media industry website, PITCH – India’s only Advertising, Marketing and Media Magazine, IMPACT – The Marketing He has lectured in most of the Management Weekly, Franchisee Plus – Business Opportunity institutes on Marketing,Advertising and Brand Magazine, Realty Plus – India’s leading monthly real Management. Jamnalal Bajaj Institute of estate magazine and samachar4media.com/ – leading Management Studies from 1988-2006, media industry website in Hindi. NMIMS,MET, SCMHRD-Pune, Al Ghurair Management Academy-Dubai etc. Mr. Batra is also appointed by Government of India as the Chairman of an industry committee formed to Currently completing PhD Programme from come up with a vocational training framework for the Mumbai University in Marketing area. His goal is to media, communication and entertainment industry. He nurture budding marketing students and help mentors many budding entrepreneurs and enjoys the companies create,launch,market and build strong process of reverse mentoring as in what he learns from these young entrepreneurs. At BW Businessworld brands that will substantially add value to their BW Accelerate is an initiative to provide a structured bottom-line. platform to entrepreneurs for mentorship and growth. 05
Mahesh Murthy Founder- Pinstorm, Managing Partner- SeedFund, Founder & Principal- Passionfund Mr. Mahesh has spent 30 years helping brands with marketing advice and 15 of those helping Punitha Arumugam startups with advice & funding. Director - Agency Business He has won awards as Creative at Google India, S.E Asia Director on Unilever, The Economist, Pepsi & MTV. He Vivek Bhargava Ms. Punitha Arumugam has CEO, for Yahoo in 95 and led the been Vice President of Agency DAN Performance Group, launch for Amazon in 97. After a and Advertiser Relations of Dentsu Aegis Network successful NASDAQ IPO, Google Inc since March 2012. Mahesh headed marketing at A digital marketing veteran with a Ms. Arumugam served as the two-decade experience, Vivek Bhar- - gava is the Chief Executive Ofcer of managing over 6,000 e-busi- nesses. iCat was bought by Intel. son Media Group at Madison DAN Performance Group, wherein he He returned to India in 99 to turn Communications Pvt.Ltd. until heads and is responsible for all the around Channel V till its sale to March 30, 2012. She has over 15 digital performance agencies of Star TV in 2000, then founded years of experience in all facets Dentsu Aegis Network. An early front- Passionfund, his angel investing of media- strategy, planning, runner in the digital revolution in India, vehicle which backed Geodesic, WebDunia, Inkfruit and Doolally. buying, research and Vivek believes that ‘digital’ is much Mahesh has penned columns in operations. more than a mere marketing medium, Business Today, Businessworld playing the role of a catalyst and multi- and WSJ. On TV, he’s played the She has worked with several plier across every aspect of business. Donald Trump role in Business agencies like O&M & Initiative He consults an impressive roster of Baazigar (2007), the Dragon’s clients and advises them on the most Den role on ETNow’s Super Media and in several markets like Chennai, Bangalore and effective digital strategies for their Angels (2011, 2012) and brands. Prior to this, Vivek was the Bloomberg TV the Pitch (2013). Mumbai before joining Madison. CEO at iProspect India, a part of the Her experience spans a wide Mahesh set up digital business Dentsu Aegis Network. He has guided range of industries including the Digital Advertising Strategies of It’s a well-regarded business companies such as MTV, Merrill transformation boutique, services. She has been voted as Lynch, ICICI Bank, Reliance in both creating market- and award- Indian and Gloabl Markets. winning strategy, tech & work on the Indian Media Industry by the region’s most-aggressive Vivek has donned the role of an inves- Brand Equity Ad Agency brands. Mr. Mahesh loves tor in the reality television show The early-stage investing and Reckoner 2005. Vault . He is a TEDx speaker, A regular co-founded what is now India’s orator at global events such as best-known VC fund, Seedfund. ad:tech, SES, SMX, I-com and the It was voted “India’s best VC Apex Digital conferences in India. fund” by LPs in 2010 & 2013 and Vivek has been awarded for his invalu- has had India’s biggest-ever exits, with RedBus and CarWale. able contribution to the digital market- Mr. Mahesh is a popular speaker ing fraternity on several occasions, on corporate & college couple of the coveted recognitions campuses, and considered a being titled ‘Marketer of the Year’ and thought leader on digital named one of the top 50 digital icons 06 transformation. of India.
Virginia Sharma Director, LinkedIn Marketing Solutions Virginia is currently the Director, LinkedIn Marketing Solutions, She has 17 years of marketing experience, including 8 years as an executive and 4 years as a “Desi CMO” in India, She is embarking on her next play, lead- Rammohan Sundaram TechCrunch into India through ing the LinkedIn Marketing Managing Director & various JVs. Proven General Solutions business in India. She Senior Vice President, Manager with P&L responsibilities consume content with fervor and APMEA, C1X Inc. and multi-region exposure in has been blogging since 2009 on highly complex hierarchical and topics that she is passionate high pressured environments with about, primarily marketing, Middle East And Africa Business technology and leadership. for C1X which is the only full stack focus on timely delivery of programmatic premium exchange business objectives. Successful She is a strange breed of left and Ram is a successful serial track record of turning around right brained, with an entrepreneur. He founded businesses and taking start-ups NetworkPlay & PlatformPlay, undergraduate in marketing and from ground zero to multi million management and an MBA in former was sold to Bertelsmann AG Germany in 2012 creating dollar businesses in a short period France and entrepreneurship. She tremendous value for his investors of time. Highly accomplished joined IBM after graduating from and employees. He also acquired leader with phenomenal team the University of Virginia in 1999. and integrated building capabilities including She rose through the ranks at IBM SeventyNine.Mobi (A Mobile attracting best talent and retaining in various global and regional Ad-Network) with NetworkPlay. marketing roles, including the same across Engineering, Ram was last SVP at JIO, India's Product, Sales, Business and in 2008, She became one of Development, Partnerships/ the youngest executives at IBM. In by Reliance where he was Alliances, Marketing and Finance. incharge of digital marketing for 2009, she moved to India and Action oriented strategist with a subsequently became CMO of LYF and JIO. Prior to his drive for Innovation in IBM India/South Asia, one of the entrepreneurial ventures he has held leadership roles with crossfunctional environment with most vibrant markets in the world IbiboAds, Yahoo India, Tribal DDB, exposure in Digital Media, when it comes to talent. During Madison Advertising and Consumer Facing that tenure, she was awarded the Communications, Jobsahead (a Internet businesses. Multiple Top 25 Outstanding Marketing Monster WW Company), Encore award winner, networker, key note Leaders of India and was active Events, Microland and Indian member of various CMO advisory Express across markets in India, speaker and angel investor in early stage internet businesses. He is an councils in India. She has also South East Asia and The US. He alum of Harvard Business School. served as chairperson of the Data has been instrumental in bringing LinkedIn, ad:tech, iMedia & Driven Marketing andAdvertising Conference in June 2013. 07
POST GRADUATE PROGRAM IN DIGITAL MARKETING (PGPDM) The Post Graduate Program in Digital Marketing Learning Objectives & Outcomes (PGPDM) is a one-year, full-time program that focuses on the strategic and practical aspects of The Post Graduate Program in Digital Digital Marketing. Exclusively developed by Marketing will enable you to: practicing Digital Marketing professionals, this program is particularly suitable for those who are Develop an advanced knowledge of the concepts and theories that underpin Digital interested in a career in marketing or digital Marketing approaches, and their relationship media. The program is also suitable for marketers to conventional marketing. who wish to develop a deeper understanding of the tools and techniques of Digital Marketing and Develop a deep understanding of the factors communications. The program faculty, trainers, that drive consumer behavior in the digital economy. advisors and mentors are all experienced practitioners in Digital Marketing. They are all Develop advanced skills in the practices that working at the cutting edge of developments in relate to digital and data-driven marketing, including critical analysis and evaluation. they will share with you the very best practices Plan and manage Digital Marketing and latest innovations in Digital Marketing. strategies for your organization and target Emphasis throughout the course is on providing audiences, taking full account of budgetary you with an engaging & practical learning and other constraints. experience. and international marketplace. Increase your capacity to test and measure various marketing channels evaluating ROI for your business. Get certified in the following - - Google AdWords ( Basics & Advanced) - Facebook Blueprint - Twitter FlightSchool - Email Marketing-Hub Spot - Google Analytics Duration 1 year, Full Time 08
We do not need to teach students to embrace the status quo. Post graduate program in digital marketing 1 year, full time 6 months paid internship PLACEMENT GUARANTEE
PROGRAM CURRICULUM The 1-year program comprises of four trimesters Some of the areas in which internship can be – each lasting three months. At the end of each expected: trimester, there is an assessment (exam/project). • Digital Media Strategy CORE COURSES • Account Planning • Media Planning The first half the program is Build around 22 core • Social Media Marketing courses providing you with an in-depth under- • Public Relation standing of all aspects of Digital Marketing. • Online Reputation Management • Search Engine Marketing PROGRAM ASSESSMENT • Search Engine Optimization Students will undergo both theory as well as • Digital Writing practical examinations as a part of their • Content Creation assessment. Their internship performance will • Digital Data Analytics also be graded. • Client Servicing • Mail Marketing For eg. For the Search Marketing module, • Mobile Marketing students will be expected to clear the Google Students will be placed in companies in the areas certified professional exam (Google of interest of the student so as to give them Fundamentals, Google Advanced – Display, practical work experience in the same. A stipend Google Advanced – Search & the Google of INR 7000 – INR 15000 will be paid per month to Analytics Exam). They will also be required to the students during this period. run a live SEM campaign and be graded for practical knowledge. PAID INTERNSHIPS STUDENT MENTORSHIP PROGRAM During the second half of the program, DMTI The Mentorship Program ensures that a senior offers you an unparalleled opportunity to intern person from the industry guides you in the right with a top Digital Marketing company so that direction. Every student will be appointed a mentor you can get real work experience. While there who will guide him/her throughout the program. may be students who want to start their own Apart from a one-on-one mentorship, the students venture, the internship is a mandatory part of the will constantly be in touch with senior professionals program and cannot be exempt. Students will from the industry during the entire duration of the also be working on their Capstone Project along program. with their internship. 10
One looks back with appreciation to the brilliant teachers, but with gratitude to those who touched our human feelings. The curriculum is so much necessary raw material, but warmth is the vital element for the growing plant and for the soul of the child.
Introduction to 01 Marketing Management Trimester 1 02 Fundamentals of Traditional Media Introduction to Digital Media Marketing 03 04 Digital Technology Online User Behaviour 05 06 Search Engine Marketing Search Engine Optimization 07 08 Social Media Marketing Online Reputation Management & Online PR 09 10 Digital Content Writing E-mail Marketing 11 12 Mobile Marketing 12
Trimester 2 13 Search Marketing Advance 14 Social Media Marketing Advanced 15 Digital Creative Digital 16 Media 17Search Marketing & Digital Data Analytics Optimization Strategy 18 Social CRM 19 05 Digital Ad Sales 20 Digital Media Planning & Buying 21 E-Commerce Marketing 22 Programmatic Buying & Planning Trimester 3 & 4 Paid Internship CAREER TRANSFORMATION T1 T2 PROGRAM Business Communication + Business Etiquettes Grooming Networking Job Search strategies T3 T4 On/ Off Campus Recruitment Entrepreneurship 13
PLACEMENT Job Readiness and final Placement is at the heart of the PGPDM program From the first Trimester itself, students are expected to be a part of the “Career Transforma- tion Program (CTP)”. The Program is designed to groom the Participants beyond academics. The topics covered under the CTP are as Follows: • Business Communication • Business Etiquettes • Personal Grooming • Body Language • Presentation Skills • Job Search Strategies • Networking • Off Campus & on Campus Recruitment • Entrepreneurship The CTP overlaps with the Mentorship Program. The industry veterans / mentors are also a part of the CTP program. This will ensure that students get an opportunity to connect with the industry with the help of these mentors. Students will get an opportunity to be a part of Industry events Participation in the CTP program is mandatory. The entrepreneurship module has been especially designed for those participants who do not wish to get a job and would like to start their own venture. This module is also mandatory for ALL students. DMTI PGPDM will provide 100% job guarantee to all participants of the program. The actual package will depend on multiple factors such as work experience, academic background, etc. A minimum CTC in the range of INR 3 lacs to 5 lacs per annum is, however guaranteed to all participants of the program who will score minimum 70% in each module along with 80% attendance for the overall program. 14
THE CAMPUS Air-conditioned, state-of-the-art classroom well equipped with wi-fi, internet connection, etc. Located at Famous Jai Hind College Campus at Churchgate, Mumbai. Environment conducive to learning ** Actual image of the classroom 15
ADMISSION ELIGIBILITY: Bachelors Degree from any AIU recognized University with minimum 50% marks aggregate. Final year students may also apply. WHO SHOULD APPLY with many jobs and exciting career opportunities • Marketing professionals – to add online to the marketing mix and get the most out of their Digital Marketing channels • Graduates of other disciplines- to re-train or up-skill in an industry that is growing fast & requires • Sales Professionals – to learn how to successfully utilize Digital Marketing for lead generation how to implement your Digital Marketing strategy THE TOTAL NUMBER OF SEATS FOR THIS PROGRAM IS LIMITED TO 30. criteria. Please note that the Digital Industry is a booming sector and this is the only program in the country that is supported strongly by the industry. Students are therefore encouraged to apply early. HOW TO APPLY: To apply for the full-time PGPDM Program (2020) at Digital Marketing Training Institute, Admissions Office: The White Room, 7th Floor, you need to complete an online application Crystal Plaza, Kalina, Santacruz (E), form or purchase a hard copy of the form for Mumbai - 400098 Rs.1000/- (This can directly be purchased E-mail: admissions@dmti.in from the Institute) Phone: +91 99307 41822 +91 99309 25822 in its entirety Incomplete forms shall be rejected. You also need to e-mail the scanned • Please do not send original documents/mark copy of the application form to: admissions@dmti.in sheets along with the application form. You are required to submit attested photocopies Shortlisted candidates will be interviewed only. over skype/ in-person. The interviews are conducted by industry professionals to ensure quality admission Where to send filled up application forms: Purchased, completed applications must be 16
FINANCIAL, COMMERCIAL & ENTERTAINMENT CAPITAL OF INDIA ONE OF THE LARGEST HUBS FOR MARKETING / ADVERTISING SPENDS THE CITY THAT CAN TEACH YOU TO BE INDEPENDENT 17
DMTI MENTORS/ FACULTY Abhishek Bhartiya Aman Malhotra Amit Duggal Sr. Manager Digital Head Brand Solutions - Founder, Monkeyminds; Marketing & Analytics, India, Google Co-founder, Adorithm; Play Games 24X7 Pvt. Ltd. Chief Media Evangelist, Aman has extensive IMBUE NATURAL Abhishek is an accomplished experience with digital senior marketing & analytics marketing having worked for Knowledge, attitude and professional having over 10 top brands like Idea Cellular perseverance defines Amit in years of experience in Digital Ltd., Nokia and Samsung his 14+ years of experience in Marketing Strategy, Digital before joining as the Head- the digital industry. Having Analytics, and Brand Brand Solutions at Google. handled online marketing for Management. He is His expertise in digital various reputed brands acclimatized in identifying marketing assets include: working with agencies like cost-effective and efficient internet, mobile, gaming, Madison and Mindshare, Amit solutions to various digital OOH, and similar has won awards like “Best Use marketing & business digital mediums to engage of Display Advertising” and challenges. Having worked consumers. Aman has been “Best Use of Mobile In primarily with start-ups, active to develop consumer Marketing Campaign” at, The Abhishek has built his communication tools, utilize Smarties, the Abby’s. expertise in building & and manage digital media He has also handled digital leading successful teams such as internet, mobile, and media initiatives for the BJP mostly for e-retail verticals. interactive TV , develop and campaign (Ab Ki Baar, Modi actively manage web/wap Sarkar) in 2014 successfully. sites of products and services for consumer interaction and PR (Social Media) activities. 18
Anil Pandit Anurag Singh Anthony Padayachi Senior Vice President, Founder, Creative Director, Lead- Precision Mini Venture Lab Pvt. Ltd. BCB Webwise (Programmatic)- India, Publicis Media Operating from London, Anthony, a seasoned digital Anurag is a Mobile-First native, is known for creating Anil is a member of Leaders believer, he was the engaging digital assets across Excellence at Harvard founder of markt.ooo, industry verticals with a focus Square; he is a a zero-commission, offline on meeting the client programmatic buying guru. to online, hyper-local objectives. With over 14 years of marketplace, he has also He has earned over 20 awards experience in the digital Co-founded, Affle, a global in his career, including 3 arena with organizations like technology company with ABBYs, a Kyoorius Blue MicroAd Inc. and Omnicon a proprietary consumer Elephant and a Baby Elephant.. Media Group, Anil has been intelligence platform that Anthony is currently the responsible for handling delivers consumer Creative Head at BC Web Online Retention, Advertising acquisitions, engagements Wise, he believes in the pursuit and overall Sales Revenue and transactions through of insights that lead to including the acquisition relevant end-to-end effective-creative storytelling. business. He is currently the omnichannel marketing Senior Vice President, Lead- solutions. Precision (Programmatic) - Anurang has also founded India at Publicis Media. MiniVentureLab which invests in, incubates, and develops mobile, digital & e-commerce products and businesses that demonstrate exceptional innovation that are scalable globally. 19
Arjun Sinha Roy Director- Strategy (Consulting and IoT), Zenith System Solutions With 18+ years of experience in handling complex product and consulting engagements in IT, Mobile and Digital Arnab Mitra industry, Arjun specializes in Managing Director, Strategy Sales, Key Account LIQVD ASIA Management, Product Management, Go to Market An entrepreneur focused Strategy, Product Marketing on the convergence of and Product Sales. Technology, Content, Previously he was with Conversions, Conversations OnMobile, he has also & Data, Arnab is the Ashish Arora worked as a product Managing Director of Head of Learning & Manager at COMVIVA LIQVDASIA, the first Development, helping build and manage experiential marketing IPG Media Brands India the Mobiquity line of Mobile company in Asia. Financial Services solutions. Prior to branching out as an Ashish likes to sum up his Currently he is heading the entrepreneur, he held crucial career as, “Born in theatre, Global Strategy at Zenith positions in the Indian raised by public relations and System Solutions. advertising arena: National legally adopted by social Director for Starcom media.” A communications Mediavest Group, Regional professional throughout his 15 Director for Havas, year career, Ashish’s PR stints Head-Business Development include team lead roles at for Ignitee to name a few; agencies like Blue Lotus & Text implementing marketing 100, and head corporate strategies for multinational communications at Mahindra brands like Samsung, Special Services Group. He Research In Motion, has also worked at Interactive Volkswagen, General Motors, Avenues as their Vice Capgemini, Redbull, President- Social Media. He is Emirates, Citi Bank etc currently heading the learning Arnab was awarded in Impact and development division at Power 100 (2013, 2016), the IPG Media Brands India. 100 most influential people in media in India, Arnab is indeed the go-to-man for everything new & ever changing. 20
Ashish Khare Avadhoot Revankar Bhupendra Pratap Director-Partnerships, Chief Growth Hacker, Singh MyGOV India netCORE Solutions Senior Business Director, GroupM A self driven professional, A passionate email marketer Ashish demonstrates great and blogger, Avadhoot is the A Digital Marketing skill at innovative problem Chief Growth Hacker & Consultant, Trainer & solving and empathetic Product Evangelist at Speaker, Bhupendra firmly team leadership. He is Martech and a SaaS believes that the ever currently the Director- Marketer speaker. evolving, most fascinating Partnerships at MyGOV His clientele include top space of Digital Marketing, India, New Delhi, India. He brands like India Today, demands for greater agility, honed his skills at ICICI Bank, OLX, Network 18 proactiveness, decisiveness intergrated mobile Group, Reliance Retail, & risk-taking abilities in order marketing solutions Jabong, Vodafone, Makemy to resolve marketing working with organizations Trip, UTI, Air Asia, and Birla challenges timely & like NetCore Solutions, Sunlife. He was amongst the efficiently. Hindustan Times and top 10 nominees for Email Bhupendra’s work profile Mid-Day. Marketer – Global Thought includes understanding the Leader for the Year 2013-14. marketing requirement, business of clients, target Avadhoot Revankar profiles, market segments and running online Chief Growth Hacker, initiatives- netCORE SEM, Social Solutions media, Banner Advertising, SEO etc. email marketer A passionate and blogger, Avadhoot is the Chief Growth Hacker & Product Evangelist at Martech and a SaaS Marketer speaker. His clientele include top brands like India Today, ICICI Bank, OLX, Network 18 Group, Reliance Retail, Jabong, Vodafone, Makemy Trip, UTI, Air Asia, and Birla Sunlife. He was amongst the 21
Christina Castelino Deep Sherchan Dinesh Swamy Soft Skills, English Language Freelancer, Chief Creative Officer, Correction & Business Product Management & BC Web Wise Communication Trainer Marketing, UX A Digital player, with 20 years of Christina is a freelancing Deep has over 10 years of experience, embraces the organic Soft Skills and English experience in Digital Product nature of interactive creativity. He Language Correction, design, branding and truly enjoys blending ideas, art, and Enhancement & Business marketing. Skilled in User technology. Communication Trainer, with Experience Design, User Swamy heads the creative team at Research, Prototyping, Human BC Webwise following a over 8 years of experience. Centric Design, UX Strategy, customer-centric approach and with Her career spans over 30 game-changing technology at the years Christina successfully Visual and Interaction Design, core. He brings with him a strong shifted focus from being a Inbound Marketing, Content digital orientation with experience Flight Attendant with Pan Marketing, and Product across agencies such as BBDO American and Delta Airlines Strategy he co-founded a B2B Proximity, Liqvd Asia, Tribal DDB, to corporate training. She Enterprise SaaS platform, Law & Kenneth, and Sapient credits her airline experience Simplify360, in 2009. Razorfish. for the ability to handle Swamy’s ever-growing portfolio difficult, unhappy customers, spans strong strategic innovations defusing uncomfortable and having served clients like Idea tense situations and dealing Cellular, MTV, Reliance Mobile, with unexpected Volkswagen, Renault, Hero emergencies. MotoCorp, Visa, Tourism Australia, UltraTech Cement, Sanctum, Jeep & among others. Swamy has supervised & executed innumerable campaigns and contributed to over 100 awards to the agencies. He has been invited to judge various events such as Adfest Asia Awards twice in the year 2012 & 2016, Abby Awards Goafest, Media Apac, Tambuli, Adstars & Grand Jury at New York Festivals. 22
Gautham Ram Pingali Hardik Shah Jabir Merchant Managing Partner, Business Director, Sr. Vice President & GroupM Digital Strategy & Head of Advertising, Organic Search, Zirca Digital Solutions Pvt. Ltd. Gautham is the Managing Puretech Digital Partner at Group M with core Jabir is a Sales, Advertising specialization areas of With a cumulative and Marketing professional Growth centric strategy & experience of 12 years in with over 20 years in revenue execution, Digital digital marketing coupled evangelization, business transformation, Business with a strong engineering development & key account analytics, Data driven background, Hardik management. marketing & analysis and, combines his in-depth He is a consultant to some of Project Management & understanding of online the largest brands facilitating Coordination. He has over a consumer behaviour and them to find new business and decade of experience robust technical acumen to grow their markets. Jasbir has working with companies like carry out cutting-edge, viral the rare talent to combine Publicis Media, Starcom campaigns flawlessly from strategic insight and strong Mediavest Group and Havas start to finish. business acumen to an Digital India. Hardik currently works at the actionable framework convergence of digital translating to results. marketing and media planning at Puretech. He leads the inner workings and the behind the scenes of each and every client campaign he has ownership of right until its successful completion. His expertise spans several sectors with a special focus on Travel, Hospitality, BFSI, Fashion, Health, IT, Real Estate, and B2B. 23
Kaustav Mukerji Ketan Kanetkar Kiruba Shankar Associate Vice President Associate Director- Digital, CEO, Client Servicing, OMD Worldwide Business Blogging Pvt. Ltd. Logicserve Digital Starting in Media Sales and Kiruba Shankar is an entrepreneur, Kaustav has over 12 years of later working on the social media consultant, speaker, experience in marketing with client-side with a leading author, teacher, podcaster and a expertise in building high BFSI giant Keatn acquired farmer. He is the CEO of Business value brands with integrated his exceptional digital Blogging Pvt. Ltd. and Director of marketing strategies and marketing skills. He is F5ive Technologies. He has 12 years specialized focus on digital currently the Associate of experience in the internet space. marketing. Director - Digital at OMD Kiruba is one of the founders of The An x-Googler turned digital Worldwide. Knowledge Foundation, the group marketer, a self-motivated, behind successful events like dynamic maverick with a BlogCamp, India’s Biggest UN go-getter attitude, Kaustav conference on Blogging, Proto.in, and has lent his expertise over premiere event showcasing startups. the years to brands like Kiruba loves teaching and teaches at Asian College of Journalism, Anna General Motors, Honda University, Madras Advertising Club Motors, TATA Motors, and SRM University. He has lectured Yamaha, SBI, Lotto, MP on Social Media at IIM Kozhikode, IIM Tourism, Andaman Tourism, Bangalore and IIT Madras. He also Samsung, Aircel, Hewlett heads Vaksana Farms, a farming Packard, Seagrams, Bausch venture and Verdure Books, a & Lomb, Havells, Yamaha, publishing house. He has authored 4 BlackBerry, Monster.com, books and is working on the next. He Airtel, Red Tape, SBI, J&K is the TEDx ambassador for India. He Tourism, CapriSun, Vimto, is a professional podcaster and hosts Incredible India, Invest India, a show called ‘The Kiruba Show’ GSK and many more. where he interviews CEOs of Indian IT companies. Business World Magazine ranks his blog www.Kiruba.com among the top Indian blogs. 24
Madan Sanglikar Mayur Sethi Mihir Laakhani Co-founder & Managing Founder & Thinker-in-Chief, Business Director, Partner ( South East Asia ), MP09 Digital; (Biddable & Programmatic Affle Cofounder & COO, Media Lead), Roaring Wolf Media Madison World Madan has over 20 years of experience in the media and Serial Entrepreneur, Digital Mihir is supremely skilled in ad tech industry. Based out Media Enthusiast, Mayur has PPC, Facebook Advertise, of Jakarta he spearheads the been awarded the ‘Top 50 Digital Marketing, WP, SEO, South-East Asian operations Under 50 Digital Media Marketing, SMM and Ecom, of Affle. Affle works with blue Professional’ by Media World and is currently the Business chip advertisers and leading Congress, ‘40 Under 40 Titans Director (Biddable & agencies across Asia, of Digital’ by Social Samosa Programmatic Media) at Europe & North America. and ‘40 Under 40 Disruptive Madison World. Previously working with Minds’ by Agency Reporter. He is performance driven GroupM India, he was He has experience in the field marketer with a 7 year track leading the digital business of media and marketing record of strategizing and for Mindshare India. During working with companies like managing multi-channel paid his tenure Mindshare India Genessee and Media campaigns. dominated all digital award Contacts.Mayur cofounded categories at the Abbys, ‘MP09 Digital, the Advertising EMVIES, and Campaign Agency’ and ‘Roaring Wolf DMA. Madan is included in Media’, created a platform industry performer’s lists, called ‘Hoppingo’. Campaign India A- Listers, Impact Digital Power 100, and LinkedIn Power Profiles. He has been an advisory/ board member at MMA Forum & Ad Tech events. His uncanny ability to break complex digital concepts into simple meaningful lessons, make him an effective trainer for the digital migrants. 25
Mitul Shingadia Mohan Pitchumani Mubashir Usmani Head of Strategy, Consultant-Marketing; Founder, Skillwise Solutions; Faculty for Management Social Seety Lead-OneSearch, Studies Liqvd Asia Mubashir started out as a An astute marketer with 20 copy writer and moved into Mitul is an independent years of experience in Social Media Marketing and strategic thinker, planner & diverse business founded Social Seety, a executer with an environments like Chemicals, dedicated design and entrepreneurial streak. He Automobile, Human communication unit. has over 10 plus years of Resources and Education; He specializes in Social experience in Business Mohan is a consultant Media Interactions, setup, team building & providing services in areas Conversations, Designing project planning. related to Marketing and Social Media Strategies, Mitul specializes in turning Research for Small and Research on Social Media ideas into projects & projects Medium Enterprises. Platforms, Gaming, Online into action. Always seeking Presently he is employed as Consumer Behaviour and information about anything & a Faculty for Management Humour Writing. everything, he is a Diploma Studies. in Business Management & a twin Diploma in Hospitality Management with expertise in Marketing and allied marketing functions. 26
Muddassar Memon Neena Dasgupta Nishant Patel Vice-President- Operations, CEO & Director, Founder, Kmedia; iProspect Zirca Digital Solutions Co-Founder, Let It Wag; Founder, IndieOpus Starting his career as a content ZIRCA Digital Solutions is a writer in iProspect, his desire to digital company set up as a Nishant has over 9 years of explore and try new options sister concern of Aidem experience in Digital has gone a long way in making Ventures. AIDEM under the Marketing, Digital PR, him the Vice President digital and international vertical Production, Event –Operations at iProspect. currently handles Management, and Art Under his leadership and Economist.com, Al Jazeera Direction. He has also been vision, iProspect has won more group of channels, Al Jazeera a part of television reality than 60 awards in the online, Eros Now, Get it to shows like Dance India ad-industry for various name a few. Neena is the Dance as an Associate campaigns for clients such as business head for these Producer for the Creatives, Remit2India, ICICI Lombard, verticals and is responsible for CineStars ki Khoj, and Indias HDFC Bank, HDFC Life, managing its revenue and the Rawstar. Cleartrip, DSP BlackRock MF, business. The other critical part Nishant is also a a Food, Koovs, Reliance General of her role is expanding the Travel and Photography Insurance, Metro Shoes, Big international footprint of the Influencer with the blog Bazaar, AEGON Religare company by tying up with name @IndieOpus. General Insurance, ICICI Bank, international media partners to Axis Bank, and many more. handle their sales from the Muddassar is a true industry South Asia region. Apart from maverick who has redefined this, she is setting up an the creative process of digital independent ad network for advertising. AIDEM. Before working with AIDEM, Neena was the Head of Advertising Sales, India at BBC Worldwide where she worked for over 8 years. 27
Paridhi Bhatiya Prathamesh Kulkarni Priya Swaminathan Management Supervisor, Senior Manager Analytics, Domain Principal - Digital Ogilvy Jellyfish Interactive Services, Infosys BPM Paridhi is a Social Media Prathamesh is the Senior Planner and strategist with over Analytics Manager at Priya is a Digital Marketing 8 years of experience in the Jellyfish. He has been specialist with a digital marketing realm. She working in digital for over 8 comprehensive experience has had opportunity to work on years, spending the last 4 in digital advertising, content global brands, their websites, within digital analytics, data development, online Search engine marketing, and engineering and activation in marketing, PPC programs, content creation. Media. Over the years campaign management, Her role as a digital strategist is Prathamesh has worked website development and to build communication across BFSI, e-commerce enhancement. strategies across all digital and pharma domains. Her specializations include platforms for Brands/clients. His skills include Big query, profit centre operations, Additionally, she also heads Python, R, SQL business consulting, collaborations for an Electronic Google Analytics, business development, Dance Music blog i.e T.H.E - Datastudio, Google optimize, Campaign Management, Music Essentials. Her role is to Google Cloud Platform. Search Engine Optimization, primarily liaison with Artists, Social Media Optimization, Labels and PR agencies across Media Planning & buying, the globe to create content, and Affiliate Management, to cover events, and facilitate name a few. interviews for websites and social channels. 28
R.Venkatesh Radhikarani Sengupta Rajeesh Rajagopalan Director, Associate Director, Vice President, (Mumbai), Trident Marketing Flipkart Ads Grapes Digital Pvt. Ltd. With over a decade of A digital media professional, A branding and Digital experience in in sales and who is in the business of Marketing specialist negotiations, international helping brands reach its responsible for business and international customers and influence their conceptualizing, developing , marketing, Venkatesh is a purchase decisions, Radhika is executing, and managing supremely skilled market presently the Associate innovative, results-oriented, researcher, business Director-Flipkart Ads. cross-channel digital strategist and management Her rich experience in India as marketing programs, consultant. He has also well as abroad has helped her Rajeesh is the Vice President been teaching in various to handle a range of clients and - Mumbai Head at -Grapes institutions universities and expectations around digital Digital Pvt Ltd. colleges like ITM, Welingkar, media practices and Co-founder of Jubination, he IIM Bangalore to name a technologies.She has worked has also worked for brands few. at companies like ibs (Interface like Godrej, Mahindra & Business Solutions (I) Pvt. Ltd. Mahindra, and Interactive , Komli Media, Mindshare, Avenues. Mediaege: cia and Tribal DDB. Radhika specializes in Client Servicing, Digital Media Planning, Buying, Negotiation & Digital Media Training. 29
Ritesh Singh Saurabh Khemka Savieta Batra Co-Founder & Managing Director - Performance Media, Chief Image Consultant, Director, Performics India August Image ARM Worldwide Director - Performance Savieta is the Founder and Ritesh has over 18 years of Media at Performics India, Chief Image Consultant at experience in digital & Saurabh has expanded his August Image. With an innate activation, during which he expertise from Email ability to connect with people has spear-headed business Marketing and Affiliate and a maturity and sensitivity for noteworthy national and Marketing to Performance towards individualistic needs, multinational brands. He Marketing in his 7 years in she has used these traits Co-founded ARM the digital arena. effectively in her profession as Worldwide, a digital A firm believer of "efforts an image consultant. consulting company from put-in by people" that made After being associated with the India, having a global the task a success, Saurabh hospitality industry for 8 years, presence, doing innovative has focused on driving sales she procured an international work which adds value to and operations, product certification in image the ecosystem and creating innovations and leads for management from Conselle value for all stakeholders. clients. Institute of Image Before turning an Management, USA and shifted entrepreneur, Ritesh worked to mentoring, teaching and for top brands like MEC image consultancy. Interaction, and Starcom MediaVest Group. 30
Shashank Saksena Shruti Nair Suyesh Shankar Partner, Co-Founder & Director, Information Technology, DG Brew Social Seety WLA Shashank has 18 years of Shruti currently is a Social Suyesh has over 20 years of cross-industry experience in Media Strategist, experience in the digital marketing & handling green Entrepreneur, Community industry spanning field projects. Builder and Digital Marketer. technology, marketing and His strong background in She has worked on projects sales with key clients, digital marketing, penchant to for Intel, Paramount Pictures, including Oracle, Samsung take smart e-commerce Universal Pictures, Reliance and Singapore Tourism decisions and love for UI got Mutual Fund, Motilal Oswal, Board. him on the Paul Writer's Top HUL, ICICI IBG, Reliance Big Over the years he has helped 100 Digital Marketer 2018 list. Pictures. build e-commerce Previously Shashank worked She is acknowledged for businesses (compuinida.com with Aircel as Head, Digital decisive leadership and - 2012), setup the digital Marketing and engagement, proven ability to meet marketing practice @ Dell Bharti Airtel Limited as hurdles and challenges India in 2007, win media DGM-marketing, and Aviva head-on. awards for Starcom India as VP-Digital. Currently Singapore and worked in he is a partner with DG Brew. strategy and business development roles. In his words Suyesh is currently “trying to locate the confluence of learning and deep learning”. 31
Sweta Sharma Tanishq Juneja Tejas Jhaveri Founder, CEO, Founder, Cforcat Early Years Pepipost Flintstop.com With a diverse experience “The Email Guy”, Tanishq An experienced eCommerce from Analytics Consulting to has an unrivaled track record growth hacker with 8 years Co-founding one of the of delivering over 300 of experience in eCommerce leading Social Media successful brand campaigns Teajs is an Analytics product, Sweta has across multiple industry eCommerce consultant for worked across functions to verticals, this young expert SME's to increase website ensure smooth management continues to help renowned hits & sales. and business operations. brands like ICICI Bank, He has founded 3 At Simplify360, she Reliance Retail, Vodafone, companies so far. His first spearheaded the business Money Control and venture being a web & app development, partnerships, Makemytrip in setting their development company – product vision and overall email consulting in strategic ‘Technorati solutions’.He strategic and revenue growth directions. later Co-founded ‘Parkator’ – of the company. After 7 years with netCORE A parking based application Sweta specializes in Social Solutions, he is currently the for the Government. Since Media Analytics, Social CEO at Pepipost. the last 5 years, he is running Media Optimization and an eCommerce startup Social Media Management called www.flintstop.com Online Marketing and Online Tejas also delivers Reputation Management ‘eCommerce’ sessions at among others. colleges in Mumbai. 32
Theodore Hayes Vishnu Kanth Zubin Nalawalla Analytics Trainer, Gokul B. J. Radio Jockey; Jellyfish Training Regional Sales Head (West), Partner, SuperGreen Cricbuzz.com Products LLP; Skilled in Search Engine Partner, SuperFit Asia Optimization (SEO), Search Vishu Kanth’s exposure to Advertising, Pay Per Click handling large cross functional Zubin is a Radio Jockey, an (PPC), Mobile Marketing, and teams dealing with highly awarded Digital Marketing Account Management, diversified portfolios in sales Professional, Entrepreneur, Theodore is currently the and business development has Startup Mentor and Visiting Analytics Trainer at Jellyfish led him to develop strong Faculty. His past work Training. business acumen both in assignments have been at He is a strong business Media and Dot Com industries. organizations like Google, development professional with Having pursued a dynamic DraftFCB, Edelman and a Bachelor's Degree focused in career in sales that reflects his 3GS. He has executed digital Motorsport Engineering Hons pioneering experience and strategies for globally from Oxford Brookes year-on-year success in renowned brands such as University. achieving business growth Cadbury Oreo, Nivea, objectives in well-established Blackberry, Samsonite, and growing organizations, he Mahindra Navistar, Mahindra is currently the Regional Sales and Tata Group of Head (West), at Cricbuzz.com, Companies. a cricket website that started as the provider of the fastest ball-by-ball commentary for every major cricket match in the world. 33
“ Successful PGPDM “ Alumni Radhika Asher Yogesh Dwivedi Gaana Everymedia Technologies Pvt. Ltd. Sales Manager Senior Account Manager Shrikant Kamble Pranay Mohan Hotstar Taboola Client Success & Media Operations Media Manager Aarti Rana Rishabh Jain Social Kinnect Mindshare Sr. Group Account Manager Digital Media Planner Yashita Shah Salema Seema Rafique Johnson & Johnson Netcore Shopper Marketing Manager, Ecommerce Assistant Manager Pratik Krishnan Laxmi Kanwar Social Kinnect L&K Saatchi & Saatchi Senior Manager - Media Associate Brand Director Manmeet Singh Buttar Arijit Mukherjee Resinworks3D View Emirates Marketing Communications Marketing Manager Manager
Aishwarya Sharachandran Sneha Saraf NeedStreet Web Jubi.ai Technologies Pvt.Ltd Product & Partnership Customer Engagement Co-ordianator Akansh Shetty Sonia Singhania Ultraviolet Digital Solutions Pvt. Ltd. FCB Ulka Account Manager Brand Services Manager Sanket Wadekar Akanksh Neb iProspect GrapesDigital Web Analytics Manager Social Media & Client Servicing Executive Rajeshree Kadhao Pankaj Jha Grapes Digital Hotstar Senior Client Service Executive Operations Executive Ameya Kaulgi Navin Mehra Valueleaf Services (India) Pvt. Ltd. Apparel Group Manager (Strategic Alliances & Ad Operations) Senior Executive- Digital Marketing Sanchit Todi Amey Parab Scribble Solutions Publicis Beehive Design Strategist ORM Executive Saurabh Doshi Farida Sham One Degree Coworking Publicis Media Founder Assistant Manager- Paid Media Kajal Gala Nitesh Upadhyay Starcom Buzzoka Analyst- Digital Media Planner Business Development Manager Shruti Upadhyay Trishala Gupta Vovia PivotRoots Full-time Search Marketing Specialist Assistant Manager
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