2020-2021 POST GRADUATE PROGRAM IN DIGITAL MARKETING //PGPDM// - The DMTI

Page created by Angela Fowler
 
CONTINUE READING
2020-2021 POST GRADUATE PROGRAM IN DIGITAL MARKETING //PGPDM// - The DMTI
POST GRADUATE PROGRAM
IN DIGITAL MARKETING
//PGPDM//
2020-2021
2020-2021 POST GRADUATE PROGRAM IN DIGITAL MARKETING //PGPDM// - The DMTI
IT IS NOT THE
STRONGEST OF
THE SPECIES
THAT SURVIVE,
NOR THE MOST
INTELLIGENT, BUT
THE ONE MOST
RESPONSIVE TO
CHANGE.
– Charles Darwin
Welcome    01
02    Digital is Reshaping
      the Media Industry                  CONTENTS
   Future of Digital
         Marketing     03
            04         About DMTI

  Board of Advisors    05
            08         Post Graduate Program
                       in Digital Marketing (PGPDM)

 Program Curriculum    10
            14         Placement

           Admission   16
            18         DMTI Mentors/ Faculty
WELCOME

The internet has changed our lives.        DMTI is an established and a
We are living in a connected world         respected brand amongst Digital
where our lives revolve around the         Marketers- it has been a choice for
screen- the television, the mobile,        senior marketing/brand
the tablet, the computer or the            professionals as well as academi-
laptop.                                    cians. In early 2014, we opened our
                                           doors for fresh graduates and
Almost all activities in our lives         launched the PGPDM. The 2020
revolve around using these                 batch will be the seventh batch of
devices. With the shift in consumer        this program. While the program has
behavior, brands have also shifted         not changed at its core, many new
their marketing practices and are          modules have been added.
increasingly targeting customers
through these digital mediums. If you have any queries/concerns,
More and more monies are being please feel free to write directly to
spent on the digital medium and me at admissions@dmti.in
this will continue to rise.

If you want to be a part of this digital
revolution; want a top marketer of
the country to hold your hand and
show you the path; want to be
working in a forward-thinking com-
pany, then this is the right program
for you.

By the time you complete the
program, you would have already
known the market leaders, would
have worked with a top company,
and would have been mentored by
an industry leader.

                                                                         01
DIGITAL IS
                            RESHAPING
                            THE MEDIA
                            INDUSTRY
Driven by increased
internet penetration,
wireless broadband &
mobile technology,
consumers & businesses are              customer. Traditional Media
increasingly shifting their attention   professionals with years of
from the traditional marketing          experience are grappling to
media: television, radio, and print;    understand the emerging medium
to digital media for their              & failing to catch up. Aspirants
entertainment, education, news          seeking jobs in this lucrative and
and business needs.                     booming industry are ill equipped,
                                        due to the lack of organized and
Even in developing countries like       focused training.
India, companies are realizing that
they must connect with customers
and other businesses through
digital channels and adjusttheir
marketing mix in order to succeed.
Digital marketing budgets are
increasing dramatically, and digital
media campaigns are becoming a
pivotal part of effective marketing
plans.

Digital Media marketing is complex,
highly interactive, information rich
and delivers a real-time connect

                                                                    02
FUTURE OF
                                        China, India etc, and the digital
                                        media industry will flourish as a

DIGITAL
                                        result. According to Amit Tripathi,
                                        Managing Director, IdeateLabs, “The
                                        Indian Digital Industry is set to grow
                                        to 7000 crores within the next 36 to
                                        48 months. This will open up various

MARKETING
Where traditional career paths are
                                        job opportunities in advertising and
                                        marketing”.

                                        The wide range of skillsets and posi-
coming to dead-ends, there are a        tions within Digital Media also
wealth of new career paths in digital   makes it a promising filed for job
media that are opening up for fresh     opportunities. Digital Media encom-
graduates and those who are look-       passes various functions: Marketing,
ing for a career change.                Consultancy, PR, Content Creation,
                                        Social Media, Mobile, Innovation or
Digital media is receiving a            Technology – all those fields are
tremendous amount of support – the      wide open to be explored. The job
U.S. Bureau of Labor Statistics         titles that have emerged now didn’t
predicts that by 2018, more than 1.2    even exist a few years ago; eg.
million new science, engineering &      Social Media Editors, Digital Media
math-related jobs will open up due      Managers,       Mobile    Advertising
to the fast-paced changes in tech-      Professionals. Digital Analytics
nology across the globe including       Managers etc.
growing markets such as
ABOUT
DMTI
The Digital Marketing Training Institute (DMTI) is the
leading Digital Media & Marketing training provider
in the country. We are the only institute that offers a
comprehensive program that covers all aspects of
Digital Marketing. Our programs are taught by the
leading digital marketers of the country. The
curriculum is updated every quarter & is
extremely cutting edge.
                                                          Knowledge Chair
DMTI was founded in 2011 and since then
has trained thousands of academicians, working            The knowledge chair is appointed to ensure that
professionals and students in Digital Marketing.          the courses taught by DMTI are current &
Our students include senior brand managers                updated. The entire curriculum is reviewed by
and media/advertising/marketing professionals.            the knowledge chair. This is a position given to
The quality of training has been par excellence           one of the leading names from the industry.The
prompting companies to return to us for their             person who is currently holding the position is
digital manpower requirements.                            Madan Sanglikar.

                           Madan Sanglikar
                           Affle - Co founder and Managing Partner, South East Asia
                           Maddy has over 20 years of experience in the media and ad tech industry.

                         He joined Affle in 2012 to co-found the Mobile Audience Platform. He is
                         now based in Jakarta and spearheading the South East Asia expansion
                         plans. Affle is a Singapore headquartered company offering Mobile
                         Audience as service, and playing a key role in building, promoting &
                         monetizing Mobile Assets. Affle works with blue chip advertisers and
leading agencies across Asia, Europe & North America.

Previously, his longest stint was with GroupM India, wherein he was leading the digital business for
Mindshare India. During his tenure Mindshare India dominated all digital award categories at the
Abbys, EMVIES, Campaign DMA, including the Campaign Digital Agency of the year. Maddy is
included in industry performers lists, Campaign India A- Listers, Impact Digital Power 100, and
LinkedIn Power Profiles. He has been an advisory/ board member at MMA Forum & Ad Tech events
and is an avid speaker, trainer, moderator , panelist, and guest faculty at various industry forums &
institutions.

His ambition is to create value for the stakeholders in his personal & professional life and dedicate
time & effort in hardwiring business domains with the mobile/ digital ecosystem - be it in Owned,
Earned or Paid format. His ability to break complex digital concepts into simple meaningful lessons,
make him an effective trainer for the digital migrants.

                                                                                             04
DMTI BOARD
                                       OF ADVISORS
                    Quality is at the heart of everything that we do at DMTI. To ensure that the
                    DMTI programs are cutting edge and updated with the latest trends in the
                    digital industry we put together a Board of Advisors. The BOA comprises of
                    eminent personalities who represent advertising agency, publishing houses
                    or media and brands/clients. We also have an academician who looks at the
                    entire curriculum from an academic standpoint. The current BOA comprises
                    of seven individuals.

                   Anurag Batra                                              Isaac Jacob
                   Chairman & Editor in Chief,                               Head- Marketing,
                   BW Businessworld Media Group,                             KJ Somaiya Institute of
                   exchange4Media Group                                      Management and Research

                    Anurag Batra is a serial
                    entrepreneur, media mogul, a
                    journalist and an eternal optimist
rolled into one. He is a B. Tech in Computer Sciences,
a degree, which he acquired before joining Manage-        Mr. Issac Jacob have been a Marketing,
ment Development Institute MDI Gurgaon, one of            Advertising, Brand Management professional with
India's leading Business School.                          30 years of seat-of-the -pants experience. Have
                                                          launched/worked on brands such as Barbie Dolls,
                                                          He-man and the Masters of the Universe,
the iconic business media and magazine brand BW           Hotwheels (Mattel Inc) ;Puma High Performance
Businessworld. a 35 year strong media brand as well       Sports Shoes ; Lux; Citibank; Kodak; Nihar Coco-
as most respected business publication in the country.    nut Oil; Mercedes-Benz; Parachute Coconut Oil;
Since taking over BW Businessworld 13 months back
                                                          Smirnoff; Gilbeys Green Label Whiskey ; Formica
Mr. Batra has expanded BW Businessworld into
digital, events and BW communities and has taken          Laminates; Hexit Force ( Winner of India's First
into its fold www.digitalmarket.asia, a leading website   Cannes Gold medal in Print
on digital marketing, www.everythingexperiential.com      Advertising) Strepsils; Cadburys; Fevicol, etc. Mr.
India’s leading experiential marketing website and        Jacob was the Vice President and Head
launch BW Hotelier in partnership with hotelier           Marketing-Tata Mutual Fund, President - Fortune
international.                                            Communications (JWT Group Co) , Director MET
                                                          Institute of Mass Media and last Industry
Mr. Batra also founded the exchange4media group
and he serves as the Chairman and Editor-in-Chief of      Country Head-Customer Experience with YES
exchange4media group which includes                       Bank.
exchange4media.com – India’s leading media industry
website, PITCH – India’s only Advertising, Marketing
and Media Magazine, IMPACT – The Marketing                He has lectured in most of the Management
Weekly, Franchisee Plus – Business Opportunity            institutes on Marketing,Advertising and Brand
Magazine, Realty Plus – India’s leading monthly real      Management. Jamnalal Bajaj Institute of
estate magazine and samachar4media.com/ – leading         Management        Studies     from   1988-2006,
media industry website in Hindi.                          NMIMS,MET, SCMHRD-Pune, Al Ghurair
                                                          Management Academy-Dubai etc.
Mr. Batra is also appointed by Government of India as
the Chairman of an industry committee formed to           Currently completing PhD Programme from
come up with a vocational training framework for the      Mumbai University in Marketing area. His goal is to
media, communication and entertainment industry. He       nurture budding marketing students and help
mentors many budding entrepreneurs and enjoys the
                                                          companies create,launch,market and build strong
process of reverse mentoring as in what he learns
from these young entrepreneurs. At BW Businessworld       brands that will substantially add value to their
BW Accelerate is an initiative to provide a structured    bottom-line.
platform to entrepreneurs for mentorship and growth.

                                                                                                  05
Mahesh Murthy
Founder- Pinstorm,
Managing Partner- SeedFund,
Founder & Principal- Passionfund
Mr. Mahesh has spent 30 years
helping brands with marketing
advice and 15 of those helping       Punitha Arumugam
startups with advice & funding.      Director - Agency Business
He has won awards as Creative        at Google India, S.E Asia
Director on Unilever, The
Economist, Pepsi & MTV. He                                               Vivek Bhargava
                                     Ms. Punitha Arumugam has            CEO,
for Yahoo in 95 and led the          been Vice President of Agency       DAN Performance Group,
launch for Amazon in 97. After a     and Advertiser Relations of         Dentsu Aegis Network
successful    NASDAQ       IPO,      Google Inc since March 2012.
Mahesh headed marketing at                                               A digital marketing veteran with a
                                     Ms. Arumugam served as the
                                                                         two-decade experience, Vivek Bhar-
                                                                     -   gava is the Chief Executive Ofcer of
managing over 6,000 e-busi-
nesses. iCat was bought by Intel.    son Media Group at Madison          DAN Performance Group, wherein he
He returned to India in 99 to turn   Communications Pvt.Ltd. until       heads and is responsible for all the
around Channel V till its sale to    March 30, 2012. She has over 15     digital performance agencies of
Star TV in 2000, then founded        years of experience in all facets   Dentsu Aegis Network. An early front-
Passionfund, his angel investing     of media- strategy, planning,       runner in the digital revolution in India,
vehicle which backed Geodesic,
WebDunia, Inkfruit and Doolally.     buying, research and                Vivek believes that ‘digital’ is much
Mahesh has penned columns in         operations.                         more than a mere marketing medium,
Business Today, Businessworld                                            playing the role of a catalyst and multi-
and WSJ. On TV, he’s played the      She has worked with several         plier across every aspect of business.
Donald Trump role in Business        agencies like O&M & Initiative      He consults an impressive roster of
Baazigar (2007), the Dragon’s                                            clients and advises them on the most
Den role on ETNow’s Super            Media and in several markets
                                     like Chennai, Bangalore and         effective digital strategies for their
Angels    (2011,    2012)     and                                        brands. Prior to this, Vivek was the
Bloomberg TV the Pitch (2013).       Mumbai before joining Madison.
                                                                         CEO at iProspect India, a part of the
                                     Her experience spans a wide
Mahesh set up digital business                                           Dentsu Aegis Network. He has guided
                                     range of industries including       the Digital Advertising Strategies of
It’s a well-regarded business                                            companies such as MTV, Merrill
transformation boutique,             services. She has been voted as     Lynch, ICICI Bank, Reliance in both
creating market- and award-                                              Indian and Gloabl Markets.
winning strategy, tech & work on     the Indian Media Industry by
the region’s most-aggressive                                             Vivek has donned the role of an inves-
                                     Brand Equity Ad Agency
brands. Mr. Mahesh loves                                                 tor in the reality television show The
early-stage     investing    and     Reckoner 2005.                      Vault . He is a TEDx speaker, A regular
co-founded what is now India’s                                           orator at global events such as
best-known VC fund, Seedfund.                                            ad:tech, SES, SMX, I-com and the
It was voted “India’s best VC                                            Apex Digital conferences in India.
fund” by LPs in 2010 & 2013 and                                          Vivek has been awarded for his invalu-
has had India’s biggest-ever
exits, with RedBus and CarWale.                                          able contribution to the digital market-
Mr. Mahesh is a popular speaker                                          ing fraternity on several occasions,
on corporate & college                                                   couple of the coveted recognitions
campuses, and considered a                                               being titled ‘Marketer of the Year’ and
thought leader on digital                                                named one of the top 50 digital icons

                                                                                                     06
transformation.                                                          of India.
Virginia Sharma
                                                                              Director,
                                                                              LinkedIn Marketing Solutions
                                                                              Virginia is currently the Director,
                                                                              LinkedIn Marketing Solutions, She
                                                                              has 17 years of marketing
                                                                              experience, including 8 years as
                                                                              an executive and 4 years as a
                                                                              “Desi CMO” in India, She is
                                                                              embarking on her next play, lead-
Rammohan Sundaram                      TechCrunch into India through          ing the LinkedIn Marketing
Managing Director &                    various JVs. Proven General            Solutions business in India. She
Senior Vice President,                 Manager with P&L responsibilities      consume content with fervor and
APMEA, C1X Inc.                        and multi-region exposure in           has been blogging since 2009 on
                                       highly complex hierarchical and        topics that she is passionate
                                       high pressured environments with       about, primarily marketing,
Middle East And Africa Business                                               technology and leadership.
for C1X which is the only full stack   focus on timely delivery of
programmatic premium exchange          business objectives. Successful
                                                                              She is a strange breed of left and
Ram is a successful serial             track record of turning around         right brained, with an
entrepreneur.      He      founded     businesses and taking start-ups
NetworkPlay     &    PlatformPlay,                                            undergraduate in marketing and
                                       from ground zero to multi million      management and an MBA in
former was sold to Bertelsmann
AG Germany in 2012 creating            dollar businesses in a short period    France and entrepreneurship. She
tremendous value for his investors     of time. Highly accomplished           joined IBM after graduating from
and employees. He also acquired        leader with phenomenal team            the University of Virginia in 1999.
and integrated                         building capabilities including        She rose through the ranks at IBM
SeventyNine.Mobi      (A     Mobile    attracting best talent and retaining   in various global and regional
Ad-Network) with NetworkPlay.                                                 marketing roles, including
                                       the same across Engineering,
Ram was last SVP at JIO, India's       Product, Sales, Business
                                                                              and in 2008, She became one of
                                       Development, Partnerships/
                                                                              the youngest executives at IBM. In
by Reliance where he was               Alliances, Marketing and Finance.
incharge of digital marketing for                                             2009, she moved to India and
                                       Action oriented strategist with a      subsequently became CMO of
LYF and JIO. Prior to his
                                       drive for Innovation in                IBM India/South Asia, one of the
entrepreneurial ventures he has
held    leadership    roles    with    crossfunctional environment with       most vibrant markets in the world
IbiboAds, Yahoo India, Tribal DDB,     exposure in Digital Media,             when it comes to talent. During
Madison                                Advertising and Consumer Facing        that tenure, she was awarded the
Communications, Jobsahead (a           Internet    businesses.     Multiple   Top 25 Outstanding Marketing
Monster WW Company), Encore            award winner, networker, key note      Leaders of India and was active
Events, Microland and Indian                                                  member of various CMO advisory
Express across markets in India,       speaker and angel investor in early
                                       stage internet businesses. He is an    councils in India. She has also
South East Asia and The US. He
                                       alum of Harvard Business School.       served as chairperson of the Data
has been instrumental in bringing
LinkedIn, ad:tech, iMedia &                                                   Driven Marketing andAdvertising
                                                                              Conference in June 2013.

                                                                                                      07
POST GRADUATE
                                            PROGRAM
                                            IN DIGITAL
                                            MARKETING
                                            (PGPDM)
The Post Graduate Program in Digital Marketing       Learning Objectives & Outcomes
(PGPDM) is a one-year, full-time program that
focuses on the strategic and practical aspects of    The Post Graduate Program in Digital
Digital Marketing. Exclusively developed by          Marketing will enable you to:
practicing Digital Marketing professionals, this
program is particularly suitable for those who are      Develop an advanced knowledge of the
                                                     concepts and theories that underpin Digital
interested in a career in marketing or digital       Marketing approaches, and their relationship
media. The program is also suitable for marketers    to conventional marketing.
who wish to develop a deeper understanding of
the tools and techniques of Digital Marketing and      Develop a deep understanding of the factors
communications. The program faculty, trainers,       that drive consumer behavior in the digital
                                                     economy.
advisors and mentors are all experienced
practitioners in Digital Marketing. They are all       Develop advanced skills in the practices that
working at the cutting edge of developments in       relate to digital and data-driven marketing,
                                                     including critical analysis and evaluation.
they will share with you the very best practices
                                                       Plan and manage Digital Marketing
and latest innovations in Digital Marketing.         strategies for your organization and target
Emphasis throughout the course is on providing       audiences, taking full account of budgetary
you with an engaging & practical learning            and other constraints.
experience.
                                                     and international marketplace.
                                                       Increase your capacity to test and measure
                                                     various marketing channels evaluating ROI for
                                                     your business.

                                                      Get certified in the following -
                                                     - Google AdWords ( Basics & Advanced)
                                                     - Facebook Blueprint
                                                     - Twitter FlightSchool
                                                     - Email Marketing-Hub Spot
                                                     - Google Analytics

                                                     Duration
                                                     1 year, Full Time

                                                                                                   08
We do not
need to teach
students to
embrace the
status quo.
                 Post graduate program in
                         digital marketing

                           1 year, full time

                  6 months paid internship
                PLACEMENT GUARANTEE
PROGRAM
                                                     CURRICULUM
The 1-year program comprises of four trimesters      Some of the areas in which internship can be
– each lasting three months. At the end of each      expected:
trimester, there is an assessment (exam/project).
                                                     •   Digital Media Strategy
CORE COURSES                                         •   Account Planning
                                                     •   Media Planning
The first half the program is Build around 22 core   •   Social Media Marketing
courses providing you with an in-depth under-        •   Public Relation
standing of all aspects of Digital Marketing.        •   Online Reputation Management
                                                     •   Search Engine Marketing
PROGRAM ASSESSMENT                                   •   Search Engine Optimization
Students will undergo both theory as well as         •   Digital Writing
practical examinations as a part of their            •   Content Creation
assessment. Their internship performance will        •   Digital Data Analytics
also be graded.                                      •   Client Servicing
                                                     •   Mail Marketing
For eg. For the Search Marketing module,             •   Mobile Marketing
students will be expected to clear the Google        Students will be placed in companies in the areas
certified professional exam (Google                  of interest of the student so as to give them
Fundamentals, Google Advanced – Display,             practical work experience in the same. A stipend
Google Advanced – Search & the Google                of INR 7000 – INR 15000 will be paid per month to
Analytics Exam). They will also be required to       the students during this period.
run a live SEM campaign and be graded for
practical knowledge.

PAID INTERNSHIPS                                     STUDENT MENTORSHIP PROGRAM
During the second half of the program, DMTI          The Mentorship Program ensures that a senior
offers you an unparalleled opportunity to intern     person from the industry guides you in the right
with a top Digital Marketing company so that         direction. Every student will be appointed a mentor
you can get real work experience. While there        who will guide him/her throughout the program.
may be students who want to start their own          Apart from a one-on-one mentorship, the students
venture, the internship is a mandatory part of the   will constantly be in touch with senior professionals
program and cannot be exempt. Students will          from the industry during the entire duration of the
also be working on their Capstone Project along      program.
with their internship.

                                                                                                      10
One looks back
with appreciation to
the brilliant teachers,
but with gratitude to
those who touched
our human feelings.
The curriculum is so
much necessary raw
material, but warmth
is the vital element
for the growing
plant and
for the
soul of the
child.
Introduction to  01
                                                     Marketing Management

Trimester 1                           02       Fundamentals of Traditional
                                               Media

                                            Introduction to Digital
                                                 Media Marketing
                                                                      03

                                         04         Digital Technology

                     Online User Behaviour          05
                   06        Search Engine
                             Marketing

            Search Engine
              Optimization    07
                   08        Social Media
                             Marketing

        Online Reputation
  Management & Online PR      09
                   10        Digital Content
                             Writing

          E-mail Marketing    11
                   12        Mobile Marketing

                                                                 12
Trimester 2
13   Search Marketing
     Advance

     14       Social Media Marketing
              Advanced

15   Digital Creative

              Digital
     16       Media         17Search Marketing &
                                    Digital Data Analytics
                              Optimization
              Strategy

18   Social CRM             19
                             05      Digital Ad Sales

     20       Digital Media Planning &
              Buying                           21       E-Commerce
                                                        Marketing

                          22      Programmatic Buying & Planning

                        Trimester 3 & 4
                        Paid Internship
                                                 CAREER TRANSFORMATION

                         T1               T2     PROGRAM
                                                  Business Communication

                                +                 Business Etiquettes
                                                  Grooming
                                                  Networking
                                                  Job Search strategies
                        T3                T4      On/ Off Campus Recruitment
                                                  Entrepreneurship

                                                                     13
PLACEMENT
Job Readiness and final Placement is at the heart of the PGPDM program From the
first Trimester itself, students are expected to be a part of the “Career Transforma-
tion Program (CTP)”. The Program is designed to groom the Participants beyond
academics. The topics covered under the CTP are as Follows:

•   Business Communication
•   Business Etiquettes
•   Personal Grooming
•   Body Language
•   Presentation Skills
•   Job Search Strategies
•   Networking
•   Off Campus & on Campus Recruitment
•   Entrepreneurship

The CTP overlaps with the Mentorship Program. The industry veterans / mentors are
also a part of the CTP program. This will ensure that students get an opportunity to
connect with the industry with the help of these mentors. Students will get an
opportunity to be a part of Industry events Participation in the CTP program is
mandatory.

The entrepreneurship module has been especially designed for those participants
who do not wish to get a job and would like to start their own
venture. This module is also mandatory for ALL students.

DMTI PGPDM will provide 100% job guarantee to all participants of the program.
The actual package will depend on multiple factors such as work experience,
academic background, etc. A minimum CTC in the range of INR 3 lacs to 5 lacs per
annum is, however guaranteed to all participants of the program who will score
minimum 70% in each module along with 80% attendance for the overall program.

                                                                                   14
THE
CAMPUS
Air-conditioned, state-of-the-art
classroom well equipped with wi-fi,
internet connection, etc.

Located at Famous Jai Hind College
Campus at Churchgate, Mumbai.

Environment conducive to learning
** Actual image of the classroom

                                      15
ADMISSION
ELIGIBILITY:
Bachelors Degree from any AIU recognized University
with minimum 50% marks aggregate. Final year
students may also apply.

WHO SHOULD APPLY

  with many jobs and exciting career opportunities
• Marketing professionals – to add online to the marketing mix and get the most out of their Digital
  Marketing channels
• Graduates of other disciplines- to re-train or up-skill in an industry that is growing fast & requires

• Sales Professionals – to learn how to successfully utilize Digital Marketing for lead generation

   how to implement your Digital Marketing strategy

THE TOTAL NUMBER OF SEATS FOR THIS PROGRAM IS LIMITED TO 30.

criteria. Please note that the Digital Industry is a booming sector and this is the only program in the
country that is supported strongly by the industry. Students are therefore encouraged to apply early.

HOW TO APPLY:
To apply for the full-time PGPDM Program
(2020) at Digital Marketing Training Institute,      Admissions Office: The White Room, 7th Floor,
you need to complete an online application           Crystal Plaza, Kalina, Santacruz (E),
form or purchase a hard copy of the form for         Mumbai - 400098
Rs.1000/- (This can directly be purchased            E-mail: admissions@dmti.in
from the Institute)
                                                     Phone: +91 99307 41822 +91 99309 25822

  in its entirety Incomplete forms shall be
  rejected.                                            You also need to e-mail the scanned
• Please do not send original documents/mark           copy of the application form to:
                                                       admissions@dmti.in
  sheets along with the application form. You
  are required to submit attested photocopies          Shortlisted candidates will be interviewed
  only.                                                over skype/ in-person. The interviews
                                                       are conducted by industry professionals to
                                                       ensure quality admission
Where to send filled up application forms:
Purchased, completed applications must be

                                                                                          16
FINANCIAL, COMMERCIAL &
ENTERTAINMENT CAPITAL OF INDIA
ONE OF THE LARGEST HUBS FOR
MARKETING / ADVERTISING SPENDS
THE CITY THAT CAN TEACH YOU
TO BE INDEPENDENT

                              17
DMTI
MENTORS/
FACULTY

Abhishek Bhartiya                Aman Malhotra                   Amit Duggal
Sr. Manager Digital              Head Brand Solutions -          Founder, Monkeyminds;
Marketing & Analytics,           India, Google                   Co-founder, Adorithm;
Play Games 24X7 Pvt. Ltd.                                        Chief Media Evangelist,
                                 Aman has extensive              IMBUE NATURAL
Abhishek is an accomplished      experience with digital
senior marketing & analytics     marketing having worked for     Knowledge, attitude and
professional having over 10      top brands like Idea Cellular   perseverance defines Amit in
years of experience in Digital   Ltd., Nokia and Samsung         his 14+ years of experience in
Marketing Strategy, Digital      before joining as the Head-     the digital industry. Having
Analytics, and Brand             Brand Solutions at Google.      handled online marketing for
Management. He is                His expertise in digital        various reputed brands
acclimatized in identifying      marketing assets include:       working with agencies like
cost-effective and efficient     internet, mobile, gaming,       Madison and Mindshare, Amit
solutions to various             digital OOH, and similar        has won awards like “Best Use
marketing & business             digital mediums to engage       of Display Advertising” and
challenges. Having worked        consumers. Aman has been        “Best Use of Mobile In
primarily with start-ups,        active to develop consumer      Marketing Campaign” at, The
Abhishek has built his           communication tools, utilize    Smarties, the Abby’s.
expertise in building &          and manage digital media        He has also handled digital
leading successful teams         such as internet, mobile, and   media initiatives for the BJP
mostly for e-retail verticals.   interactive TV , develop and    campaign (Ab Ki Baar, Modi
                                 actively manage web/wap         Sarkar) in 2014 successfully.
                                 sites of products and
                                 services for consumer
                                 interaction and PR (Social
                                 Media) activities.

                                                                                18
Anil Pandit                     Anurag Singh                  Anthony Padayachi
Senior Vice President,          Founder,                      Creative Director,
Lead- Precision                 Mini Venture Lab Pvt. Ltd.    BCB Webwise
(Programmatic)- India,
Publicis Media                  Operating from London,        Anthony, a seasoned digital
                                Anurag is a Mobile-First      native, is known for creating
Anil is a member of Leaders     believer, he was the          engaging digital assets across
Excellence at Harvard           founder of markt.ooo,         industry verticals with a focus
Square; he is a                 a zero-commission, offline    on meeting the client
programmatic buying guru.       to online, hyper-local        objectives.
With over 14 years of           marketplace, he has also      He has earned over 20 awards
experience in the digital       Co-founded, Affle, a global   in his career, including 3
arena with organizations like   technology company with       ABBYs, a Kyoorius Blue
MicroAd Inc. and Omnicon        a proprietary consumer        Elephant and a Baby Elephant..
Media Group, Anil has been      intelligence platform that    Anthony is currently the
responsible for handling        delivers consumer             Creative Head at BC Web
Online Retention, Advertising   acquisitions, engagements     Wise, he believes in the pursuit
and overall Sales Revenue       and transactions through      of insights that lead to
including the acquisition       relevant end-to-end           effective-creative storytelling.
business. He is currently the   omnichannel marketing
Senior Vice President, Lead-    solutions.
Precision (Programmatic) -      Anurang has also founded
India at Publicis Media.        MiniVentureLab which
                                invests in, incubates, and
                                develops mobile, digital &
                                e-commerce products and
                                businesses that demonstrate
                                exceptional innovation that
                                are scalable globally.

                                                                                        19
Arjun Sinha Roy
Director- Strategy
(Consulting and IoT),
Zenith System Solutions
With 18+ years of experience
in handling complex product
and consulting engagements
in IT, Mobile and Digital        Arnab Mitra
industry, Arjun specializes in   Managing Director,
Strategy Sales, Key Account      LIQVD ASIA
Management, Product
Management, Go to Market         An entrepreneur focused
Strategy, Product Marketing      on the convergence of
and Product Sales.               Technology, Content,
Previously he was with           Conversions, Conversations
OnMobile, he has also            & Data, Arnab is the             Ashish Arora
worked as a product              Managing Director of             Head of Learning &
Manager at COMVIVA               LIQVDASIA, the first             Development,
helping build and manage         experiential marketing           IPG Media Brands India
the Mobiquity line of Mobile     company in Asia.
Financial Services solutions.    Prior to branching out as an     Ashish likes to sum up his
Currently he is heading the      entrepreneur, he held crucial    career as, “Born in theatre,
Global Strategy at Zenith        positions in the Indian          raised by public relations and
System Solutions.                advertising arena: National      legally adopted by social
                                 Director for Starcom             media.” A communications
                                 Mediavest Group, Regional        professional throughout his 15
                                 Director for Havas,              year career, Ashish’s PR stints
                                 Head-Business Development        include team lead roles at
                                 for Ignitee to name a few;       agencies like Blue Lotus & Text
                                 implementing marketing           100, and head corporate
                                 strategies for multinational     communications at Mahindra
                                 brands like Samsung,             Special Services Group. He
                                 Research In Motion,              has also worked at Interactive
                                 Volkswagen, General Motors,      Avenues as their Vice
                                 Capgemini, Redbull,              President- Social Media. He is
                                 Emirates, Citi Bank etc          currently heading the learning
                                 Arnab was awarded in Impact      and development division at
                                 Power 100 (2013, 2016), the      IPG Media Brands India.
                                 100 most influential people in
                                 media in India, Arnab is
                                 indeed the go-to-man for
                                 everything new & ever
                                 changing.

                                                                                 20
Ashish Khare                  Avadhoot Revankar                    Bhupendra Pratap
Director-Partnerships,        Chief Growth Hacker,                 Singh
MyGOV India                   netCORE Solutions                    Senior Business Director,
                                                                   GroupM
A self driven professional,   A passionate email marketer
Ashish demonstrates great     and blogger, Avadhoot is the         A Digital Marketing
skill at innovative problem   Chief Growth Hacker &                Consultant, Trainer &
solving and empathetic        Product Evangelist at                Speaker, Bhupendra firmly
team leadership. He is        Martech and a SaaS                   believes that the ever
currently the Director-       Marketer speaker.                    evolving, most fascinating
Partnerships at MyGOV         His clientele include top            space of Digital Marketing,
India, New Delhi, India. He   brands like India Today,             demands for greater agility,
honed his skills at           ICICI Bank, OLX, Network 18          proactiveness, decisiveness
intergrated mobile            Group, Reliance Retail,              & risk-taking abilities in order
marketing solutions           Jabong, Vodafone, Makemy             to resolve marketing
working with organizations    Trip, UTI, Air Asia, and Birla       challenges timely &
like NetCore Solutions,       Sunlife. He was amongst the          efficiently.
Hindustan Times and           top 10 nominees for Email            Bhupendra’s work profile
Mid-Day.                      Marketer – Global Thought            includes understanding the
                              Leader for the Year 2013-14.         marketing requirement,
                                                                   business of clients, target
                                                               Avadhoot      Revankar
                                                                   profiles, market  segments
                                                                   and   running online
                                                               Chief Growth Hacker,
                                                                   initiatives-
                                                               netCORE          SEM, Social
                                                                            Solutions
                                                                   media, Banner Advertising,
                                                                   SEO etc. email marketer
                                                               A passionate
                                                               and blogger, Avadhoot is the
                                                               Chief Growth Hacker &
                                                               Product Evangelist at
                                                               Martech and a SaaS
                                                               Marketer speaker.
                                                               His clientele include top
                                                               brands like India Today, ICICI
                                                               Bank, OLX, Network 18
                                                               Group, Reliance Retail,
                                                               Jabong, Vodafone, Makemy
                                                               Trip, UTI, Air Asia, and Birla
                                                               Sunlife. He was amongst the
                                                                                               21
Christina Castelino              Deep Sherchan                    Dinesh Swamy
Soft Skills, English Language    Freelancer,                      Chief Creative Officer,
Correction & Business            Product Management &             BC Web Wise
Communication Trainer            Marketing, UX
                                                                  A Digital player, with 20 years of
Christina is a freelancing       Deep has over 10 years of        experience, embraces the organic
Soft Skills and English          experience in Digital Product    nature of interactive creativity. He
Language Correction,             design, branding and             truly enjoys blending ideas, art, and
Enhancement & Business           marketing. Skilled in User       technology.
Communication Trainer, with      Experience Design, User          Swamy heads the creative team at
                                 Research, Prototyping, Human     BC Webwise following a
over 8 years of experience.
                                 Centric Design, UX Strategy,     customer-centric approach and with
Her career spans over 30
                                                                  game-changing technology at the
years Christina successfully     Visual and Interaction Design,
                                                                  core. He brings with him a strong
shifted focus from being a       Inbound Marketing, Content
                                                                  digital orientation with experience
Flight Attendant with Pan        Marketing, and Product
                                                                  across agencies such as BBDO
American and Delta Airlines      Strategy he co-founded a B2B     Proximity, Liqvd Asia, Tribal DDB,
to corporate training. She       Enterprise SaaS platform,        Law & Kenneth, and Sapient
credits her airline experience   Simplify360, in 2009.            Razorfish.
for the ability to handle                                         Swamy’s ever-growing portfolio
difficult, unhappy customers,                                     spans strong strategic innovations
defusing uncomfortable and                                        having served clients like Idea
tense situations and dealing                                      Cellular, MTV, Reliance Mobile,
with unexpected                                                   Volkswagen, Renault, Hero
emergencies.                                                      MotoCorp, Visa, Tourism Australia,
                                                                  UltraTech Cement, Sanctum, Jeep
                                                                  & among others.
                                                                  Swamy has supervised & executed
                                                                  innumerable campaigns and
                                                                  contributed to over 100 awards to
                                                                  the agencies. He has been invited to
                                                                  judge various events such as Adfest
                                                                  Asia Awards twice in the year 2012
                                                                  & 2016, Abby Awards Goafest,
                                                                  Media Apac, Tambuli, Adstars &
                                                                  Grand Jury at New York Festivals.

                                                                                  22
Gautham Ram Pingali            Hardik Shah                     Jabir Merchant
Managing Partner,              Business Director,              Sr. Vice President &
GroupM                         Digital Strategy &              Head of Advertising,
                               Organic Search,                 Zirca Digital Solutions Pvt. Ltd.
Gautham is the Managing        Puretech Digital
Partner at Group M with core                                   Jabir is a Sales, Advertising
specialization areas of        With a cumulative               and Marketing professional
Growth centric strategy &      experience of 12 years in       with over 20 years in revenue
execution, Digital             digital marketing coupled       evangelization, business
transformation, Business       with a strong engineering       development & key account
analytics, Data driven         background, Hardik              management.
marketing & analysis and,      combines his in-depth           He is a consultant to some of
Project Management &           understanding of online         the largest brands facilitating
Coordination. He has over a    consumer behaviour and          them to find new business and
decade of experience           robust technical acumen to      grow their markets. Jasbir has
working with companies like    carry out cutting-edge, viral   the rare talent to combine
Publicis Media, Starcom        campaigns flawlessly from       strategic insight and strong
Mediavest Group and Havas      start to finish.                business acumen to an
Digital India.                 Hardik currently works at the   actionable framework
                               convergence of digital          translating to results.
                               marketing and media
                               planning at Puretech. He
                               leads the inner workings and
                               the behind the scenes of
                               each and every client
                               campaign he has ownership
                               of right until its successful
                               completion. His expertise
                               spans several sectors with a
                               special focus on Travel,
                               Hospitality, BFSI, Fashion,
                               Health, IT, Real Estate, and
                               B2B.

                                                                                         23
Kaustav Mukerji                   Ketan Kanetkar                 Kiruba Shankar
Associate Vice President          Associate Director- Digital,   CEO,
Client Servicing,                 OMD Worldwide                  Business Blogging Pvt. Ltd.
Logicserve Digital
                                  Starting in Media Sales and    Kiruba Shankar is an entrepreneur,
Kaustav has over 12 years of      later working on the           social media consultant, speaker,
experience in marketing with      client-side with a leading     author, teacher, podcaster and a
expertise in building high        BFSI giant Keatn acquired      farmer. He is the CEO of Business
value brands with integrated      his exceptional digital        Blogging Pvt. Ltd. and Director of
marketing strategies and          marketing skills. He is        F5ive Technologies. He has 12 years
specialized focus on digital      currently the Associate        of experience in the internet space.
marketing.                        Director - Digital at OMD      Kiruba is one of the founders of The
An x-Googler turned digital       Worldwide.                     Knowledge Foundation, the group
marketer, a self-motivated,                                      behind successful events like
dynamic maverick with a                                          BlogCamp, India’s Biggest UN
go-getter attitude, Kaustav                                      conference on Blogging, Proto.in, and
has lent his expertise over                                      premiere event showcasing startups.
the years to brands like                                         Kiruba loves teaching and teaches at
                                                                 Asian College of Journalism, Anna
General Motors, Honda
                                                                 University, Madras Advertising Club
Motors, TATA Motors,
                                                                 and SRM University. He has lectured
Yamaha, SBI, Lotto, MP
                                                                 on Social Media at IIM Kozhikode, IIM
Tourism, Andaman Tourism,                                        Bangalore and IIT Madras. He also
Samsung, Aircel, Hewlett                                         heads Vaksana Farms, a farming
Packard, Seagrams, Bausch                                        venture and Verdure Books, a
& Lomb, Havells, Yamaha,                                         publishing house. He has authored 4
BlackBerry, Monster.com,                                         books and is working on the next. He
Airtel, Red Tape, SBI, J&K                                       is the TEDx ambassador for India. He
Tourism, CapriSun, Vimto,                                        is a professional podcaster and hosts
Incredible India, Invest India,                                  a show called ‘The Kiruba Show’
GSK and many more.                                               where he interviews CEOs of Indian IT
                                                                 companies. Business World Magazine
                                                                 ranks his blog www.Kiruba.com
                                                                 among the top Indian blogs.

                                                                                24
Madan Sanglikar                     Mayur Sethi                      Mihir Laakhani
Co-founder & Managing               Founder & Thinker-in-Chief,      Business Director,
Partner ( South East Asia ),        MP09 Digital;                    (Biddable & Programmatic
Affle                               Cofounder & COO,                 Media Lead),
                                    Roaring Wolf Media               Madison World
Madan has over 20 years of
experience in the media and         Serial Entrepreneur, Digital     Mihir is supremely skilled in
ad tech industry. Based out         Media Enthusiast, Mayur has      PPC, Facebook Advertise,
of Jakarta he spearheads the        been awarded the ‘Top 50         Digital Marketing, WP, SEO,
South-East Asian operations         Under 50 Digital Media           Marketing, SMM and Ecom,
of Affle. Affle works with blue     Professional’ by Media World     and is currently the Business
chip advertisers and leading        Congress, ‘40 Under 40 Titans    Director (Biddable &
agencies across Asia,               of Digital’ by Social Samosa     Programmatic Media) at
Europe & North America.             and ‘40 Under 40 Disruptive      Madison World.
Previously working with             Minds’ by Agency Reporter.       He is performance driven
GroupM India, he was                He has experience in the field   marketer with a 7 year track
leading the digital business        of media and marketing           record of strategizing and
for Mindshare India. During         working with companies like      managing multi-channel paid
his tenure Mindshare India          Genessee and Media               campaigns.
dominated all digital award         Contacts.Mayur cofounded
categories at the Abbys,            ‘MP09 Digital, the Advertising
EMVIES, and Campaign                Agency’ and ‘Roaring Wolf
DMA. Madan is included in           Media’, created a platform
industry performer’s lists,         called ‘Hoppingo’.
Campaign India A- Listers,
Impact Digital Power 100,
and LinkedIn Power Profiles.
He has been an advisory/
board member at MMA
Forum & Ad Tech events.
His uncanny ability to break
complex digital concepts
into simple meaningful
lessons, make him an
effective trainer for the digital
migrants.

                                                                                               25
Mitul Shingadia                  Mohan Pitchumani               Mubashir Usmani
Head of Strategy,                Consultant-Marketing;          Founder,
Skillwise Solutions;             Faculty for Management         Social Seety
Lead-OneSearch,                  Studies
Liqvd Asia                                                      Mubashir started out as a
                                 An astute marketer with 20
                                                                copy writer and moved into
Mitul is an independent          years of experience in
                                                                Social Media Marketing and
strategic thinker, planner &     diverse business
                                                                founded Social Seety, a
executer with an                 environments like Chemicals,
                                                                dedicated design and
entrepreneurial streak. He       Automobile, Human
                                                                communication unit.
has over 10 plus years of        Resources and Education;
                                                                He specializes in Social
experience in Business           Mohan is a consultant
                                                                Media Interactions,
setup, team building &           providing services in areas
                                                                Conversations, Designing
project planning.                related to Marketing and
                                                                Social Media Strategies,
Mitul specializes in turning     Research for Small and
                                                                Research on Social Media
ideas into projects & projects   Medium Enterprises.
                                                                Platforms, Gaming, Online
into action. Always seeking      Presently he is employed as
                                                                Consumer Behaviour and
information about anything &     a Faculty for Management
                                                                Humour Writing.
everything, he is a Diploma      Studies.
in Business Management & a
twin Diploma in Hospitality
Management with expertise
in Marketing and allied
marketing functions.

                                                                               26
Muddassar Memon                      Neena Dasgupta                       Nishant Patel
Vice-President- Operations,          CEO & Director,                      Founder, Kmedia;
iProspect                            Zirca Digital Solutions              Co-Founder, Let It Wag;
                                                                          Founder, IndieOpus
Starting his career as a content     ZIRCA Digital Solutions is a
writer in iProspect, his desire to   digital company set up as a          Nishant has over 9 years of
explore and try new options          sister concern of Aidem              experience in Digital
has gone a long way in making        Ventures. AIDEM under the            Marketing, Digital PR,
him the Vice President               digital and international vertical   Production, Event
–Operations at iProspect.            currently handles                    Management, and Art
Under his leadership and             Economist.com, Al Jazeera            Direction. He has also been
vision, iProspect has won more       group of channels, Al Jazeera        a part of television reality
than 60 awards in the                online, Eros Now, Get it to          shows like Dance India
ad-industry for various              name a few. Neena is the             Dance as an Associate
campaigns for clients such as        business head for these              Producer for the Creatives,
Remit2India, ICICI Lombard,          verticals and is responsible for     CineStars ki Khoj, and Indias
HDFC Bank, HDFC Life,                managing its revenue and the         Rawstar.
Cleartrip, DSP BlackRock MF,         business. The other critical part    Nishant is also a a Food,
Koovs, Reliance General              of her role is expanding the         Travel and Photography
Insurance, Metro Shoes, Big          international footprint of the       Influencer with the blog
Bazaar, AEGON Religare               company by tying up with             name @IndieOpus.
General Insurance, ICICI Bank,       international media partners to
Axis Bank, and many more.            handle their sales from the
Muddassar is a true industry         South Asia region. Apart from
maverick who has redefined           this, she is setting up an
the creative process of digital      independent ad network for
advertising.                         AIDEM. Before working with
                                     AIDEM, Neena was the Head of
                                     Advertising Sales, India at BBC
                                     Worldwide where she worked
                                     for over 8 years.

                                                                                                    27
Paridhi Bhatiya                       Prathamesh Kulkarni              Priya Swaminathan
Management Supervisor,                Senior Manager Analytics,        Domain Principal - Digital
Ogilvy                                Jellyfish                        Interactive Services,
                                                                       Infosys BPM
Paridhi is a Social Media             Prathamesh is the Senior
Planner and strategist with over      Analytics Manager at             Priya is a Digital Marketing
8 years of experience in the          Jellyfish. He has been           specialist with a
digital marketing realm. She          working in digital for over 8    comprehensive experience
has had opportunity to work on        years, spending the last 4       in digital advertising, content
global brands, their websites,        within digital analytics, data   development, online
Search engine marketing, and          engineering and activation in    marketing, PPC programs,
content creation.                     Media. Over the years            campaign management,
Her role as a digital strategist is   Prathamesh has worked            website development and
to build communication                across BFSI, e-commerce          enhancement.
strategies across all digital         and pharma domains.              Her specializations include
platforms for Brands/clients.         His skills include Big query,    profit centre operations,
Additionally, she also heads          Python, R, SQL                   business consulting,
collaborations for an Electronic      Google Analytics,                business development,
Dance Music blog i.e T.H.E -          Datastudio, Google optimize,     Campaign Management,
Music Essentials. Her role is to      Google Cloud Platform.           Search Engine Optimization,
primarily liaison with Artists,                                        Social Media Optimization,
Labels and PR agencies across                                          Media Planning & buying,
the globe to create content,                                           and Affiliate Management, to
cover events, and facilitate                                           name a few.
interviews for websites and
social channels.

                                                                                       28
R.Venkatesh                     Radhikarani Sengupta               Rajeesh Rajagopalan
Director,                       Associate Director,                Vice President, (Mumbai),
Trident Marketing               Flipkart Ads                       Grapes Digital Pvt. Ltd.

With over a decade of           A digital media professional,      A branding and Digital
experience in in sales and      who is in the business of          Marketing specialist
negotiations, international     helping brands reach its           responsible for
business and international      customers and influence their      conceptualizing, developing ,
marketing, Venkatesh is a       purchase decisions, Radhika is     executing, and managing
supremely skilled market        presently the Associate            innovative, results-oriented,
researcher, business            Director-Flipkart Ads.             cross-channel digital
strategist and management       Her rich experience in India as    marketing programs,
consultant. He has also         well as abroad has helped her      Rajeesh is the Vice President
been teaching in various        to handle a range of clients and   - Mumbai Head at -Grapes
institutions universities and   expectations around digital        Digital Pvt Ltd.
colleges like ITM, Welingkar,   media practices and                Co-founder of Jubination, he
IIM Bangalore to name a         technologies.She has worked        has also worked for brands
few.                            at companies like ibs (Interface   like Godrej, Mahindra &
                                Business Solutions (I) Pvt. Ltd.   Mahindra, and Interactive
                                , Komli Media, Mindshare,          Avenues.
                                Mediaege: cia and Tribal DDB.
                                Radhika specializes in Client
                                Servicing, Digital Media
                                Planning, Buying, Negotiation &
                                Digital Media Training.

                                                                                             29
Ritesh Singh                  Saurabh Khemka                  Savieta Batra
Co-Founder & Managing         Director - Performance Media,   Chief Image Consultant,
Director,                     Performics India                August Image
ARM Worldwide
                              Director - Performance          Savieta is the Founder and
Ritesh has over 18 years of   Media at Performics India,      Chief Image Consultant at
experience in digital &       Saurabh has expanded his        August Image. With an innate
activation, during which he   expertise from Email            ability to connect with people
has spear-headed business     Marketing and Affiliate         and a maturity and sensitivity
for noteworthy national and   Marketing to Performance        towards individualistic needs,
multinational brands. He      Marketing in his 7 years in     she has used these traits
Co-founded ARM                the digital arena.              effectively in her profession as
Worldwide, a digital          A firm believer of "efforts     an image consultant.
consulting company from       put-in by people" that made     After being associated with the
India, having a global        the task a success, Saurabh     hospitality industry for 8 years,
presence, doing innovative    has focused on driving sales    she procured an international
work which adds value to      and operations, product         certification in image
the ecosystem and creating    innovations and leads for       management from Conselle
value for all stakeholders.   clients.                        Institute of Image
Before turning an                                             Management, USA and shifted
entrepreneur, Ritesh worked                                   to mentoring, teaching and
for top brands like MEC                                       image consultancy.
Interaction, and Starcom
MediaVest Group.

                                                                              30
Shashank Saksena                  Shruti Nair                      Suyesh Shankar
Partner,                          Co-Founder & Director,           Information Technology,
DG Brew                           Social Seety                     WLA

Shashank has 18 years of          Shruti currently is a Social     Suyesh has over 20 years of
cross-industry experience in      Media Strategist,                experience in the digital
marketing & handling green        Entrepreneur, Community          industry spanning
field projects.                   Builder and Digital Marketer.    technology, marketing and
His strong background in          She has worked on projects       sales with key clients,
digital marketing, penchant to    for Intel, Paramount Pictures,   including Oracle, Samsung
take smart e-commerce             Universal Pictures, Reliance     and Singapore Tourism
decisions and love for UI got     Mutual Fund, Motilal Oswal,      Board.
him on the Paul Writer's Top      HUL, ICICI IBG, Reliance Big     Over the years he has helped
100 Digital Marketer 2018 list.   Pictures.                        build e-commerce
Previously Shashank worked        She is acknowledged for          businesses (compuinida.com
with Aircel as Head, Digital      decisive leadership and          - 2012), setup the digital
Marketing and engagement,         proven ability to meet           marketing practice @ Dell
Bharti Airtel Limited as          hurdles and challenges           India in 2007, win media
DGM-marketing, and Aviva          head-on.                         awards for Starcom
India as VP-Digital. Currently                                     Singapore and worked in
he is a partner with DG Brew.                                      strategy and business
                                                                   development roles.
                                                                   In his words Suyesh is
                                                                   currently “trying to locate the
                                                                   confluence of learning and
                                                                   deep learning”.

                                                                                   31
Sweta Sharma                   Tanishq Juneja                   Tejas Jhaveri
Founder,                       CEO,                             Founder,
Cforcat Early Years            Pepipost                         Flintstop.com

With a diverse experience      “The Email Guy”, Tanishq         An experienced eCommerce
from Analytics Consulting to   has an unrivaled track record    growth hacker with 8 years
Co-founding one of the         of delivering over 300           of experience in eCommerce
leading Social Media           successful brand campaigns       Teajs is an
Analytics product, Sweta has   across multiple industry         eCommerce consultant for
worked across functions to     verticals, this young expert     SME's to increase website
ensure smooth management       continues to help renowned       hits & sales.
and business operations.       brands like ICICI Bank,          He has founded 3
At Simplify360, she            Reliance Retail, Vodafone,       companies so far. His first
spearheaded the business       Money Control and                venture being a web & app
development, partnerships,     Makemytrip in setting their      development company –
product vision and overall     email consulting in strategic    ‘Technorati solutions’.He
strategic and revenue growth   directions.                      later Co-founded ‘Parkator’ –
of the company.                After 7 years with netCORE       A parking based application
Sweta specializes in Social    Solutions, he is currently the   for the Government. Since
Media Analytics, Social        CEO at Pepipost.                 the last 5 years, he is running
Media Optimization and                                          an eCommerce startup
Social Media Management                                         called www.flintstop.com
Online Marketing and Online                                     Tejas also delivers
Reputation Management                                           ‘eCommerce’ sessions at
among others.                                                   colleges in Mumbai.

                                                                                32
Theodore Hayes                   Vishnu Kanth                        Zubin Nalawalla
Analytics Trainer,               Gokul B. J.                         Radio Jockey;
Jellyfish Training               Regional Sales Head (West),         Partner, SuperGreen
                                 Cricbuzz.com                        Products LLP;
Skilled in Search Engine                                             Partner, SuperFit Asia
Optimization (SEO), Search       Vishu Kanth’s exposure to
Advertising, Pay Per Click       handling large cross functional     Zubin is a Radio Jockey, an
(PPC), Mobile Marketing, and     teams dealing with highly           awarded Digital Marketing
Account Management,              diversified portfolios in sales     Professional, Entrepreneur,
Theodore is currently the        and business development has        Startup Mentor and Visiting
Analytics Trainer at Jellyfish   led him to develop strong           Faculty. His past work
Training.                        business acumen both in             assignments have been at
He is a strong business          Media and Dot Com industries.       organizations like Google,
development professional with    Having pursued a dynamic            DraftFCB, Edelman and
a Bachelor's Degree focused in   career in sales that reflects his   3GS. He has executed digital
Motorsport Engineering Hons      pioneering experience and           strategies for globally
from Oxford Brookes              year-on-year success in             renowned brands such as
University.                      achieving business growth           Cadbury Oreo, Nivea,
                                 objectives in well-established      Blackberry, Samsonite,
                                 and growing organizations, he       Mahindra Navistar, Mahindra
                                 is currently the Regional Sales     and Tata Group of
                                 Head (West), at Cricbuzz.com,       Companies.
                                 a cricket website that started
                                 as the provider of the fastest
                                 ball-by-ball commentary for
                                 every major cricket match in
                                 the world.

                                                                                   33
“ Successful
                                       PGPDM
                                                               “
                                        Alumni

Radhika Asher                       Yogesh Dwivedi
Gaana                               Everymedia Technologies Pvt. Ltd.
Sales Manager                       Senior Account Manager

Shrikant Kamble                     Pranay Mohan
Hotstar                             Taboola
Client Success & Media Operations   Media Manager

Aarti Rana                          Rishabh Jain
Social Kinnect                      Mindshare
Sr. Group Account Manager           Digital Media Planner

Yashita Shah                        Salema Seema Rafique
Johnson & Johnson                   Netcore
Shopper Marketing Manager,
Ecommerce                           Assistant Manager

Pratik Krishnan                     Laxmi Kanwar
Social Kinnect                      L&K Saatchi & Saatchi
Senior Manager - Media              Associate Brand Director

Manmeet Singh Buttar                Arijit Mukherjee
Resinworks3D                        View Emirates
Marketing Communications            Marketing Manager
Manager
Aishwarya Sharachandran                Sneha Saraf
NeedStreet Web                         Jubi.ai
Technologies Pvt.Ltd                   Product & Partnership
Customer Engagement Co-ordianator

Akansh Shetty                          Sonia Singhania
Ultraviolet Digital
Solutions Pvt. Ltd.                    FCB Ulka
Account Manager                        Brand Services Manager

Sanket Wadekar                         Akanksh Neb
iProspect                              GrapesDigital
Web Analytics Manager                  Social Media & Client Servicing Executive

Rajeshree Kadhao                       Pankaj Jha
Grapes Digital                         Hotstar
Senior Client Service Executive        Operations Executive

Ameya Kaulgi                           Navin Mehra
Valueleaf Services (India) Pvt. Ltd.   Apparel Group
Manager (Strategic Alliances &
Ad Operations)                         Senior Executive- Digital Marketing

Sanchit Todi                           Amey Parab
Scribble Solutions                     Publicis Beehive
Design Strategist                      ORM Executive

Saurabh Doshi                          Farida Sham
One Degree Coworking                   Publicis Media
Founder                                Assistant Manager- Paid Media

Kajal Gala                             Nitesh Upadhyay
Starcom                                Buzzoka
Analyst- Digital Media Planner         Business Development Manager

Shruti Upadhyay                        Trishala Gupta
Vovia                                  PivotRoots Full-time
Search Marketing Specialist            Assistant Manager
Admissions Office:                  Phone:            E-mail:
The White Room,                     +91 99307 41822   admissions@dmti.in
7th Floor, Crystal Plaza, Kalina,   +91 99309 25822
Santacruz (E), Mumbai - 400098
You can also read