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The News Media of the Pre-Owned Industry
2 0 19 MEDI A K I T autoremarketing.com
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1 Original Content
Auto Remarketing is
THE leading publication
for the used-car and
remarketing industry.
Our experts provide
original and timely
content for the industry.
Joe Overby Nick Zulovich Sarah Rubenoff Arlena Sawyers
Correspondent
Jim Leman Daryl Lubinsky Tom Webb
Correspondent Correspondent Guest Contributor
3 Digital Presence
2
Oversized
You worked hard developing
your message and brand.
Show it off in our
10.5” x 12.5” magazine.
4
We are everywhere our
readership needs us to be.
Find the latest news on
AutoRemarketing.com, Twitter,
LinkedIn, Facebook and now on
the Auto Remarketing Podcast.
E-News
5
Scheduled & breaking news platforms that reach our 22,500 subscribers
{ Longevity
We’ve delivered the news to this industry for
over 25 years. Reaching franchised and top
independent dealers, remarketers, auctions, OEM
executives, captive finance companies and more.
2 2019 MEDIA GUIDE
6
2016 Attendance
40+
1330+ Hours of
attendees throughout Networking
Live Events
the entire week of
Used Car Week and
NAAA Convention
2016 Educational Opportunities 7%
We partner with NIADA, 12% 29%
128 33 18 11
NAF and NAAA to bring the Speakers Workshops Keynotes Panel Discussion
ATTENDANCE
industry Used Car Week. Attendance by Conference
Manager 29%
15% BY TITLE
Industry
Recognition
Each year, we tip
our hats to the good
work being done
{ 1ST BLOCK
652
2ND BLOCK
900
9%
of attendees
attended the
full week
Executive 20%
Senior VP 17%
Director 15%
Dealer / Principal 7%
Other 12%
17%
20%
across the industry.
9 8
Bonus Circulation
Enhance and expand
your marketing efforts at
In-Demand
Issues
Features on the
leaders of the pack;
see what makes
them thrive.
NADA, NIADA, and UCW.
10
Industry Partners
The editorial staff has great
relationships with industry thought-
leaders, data providers, associations,
alliances and organizations. All to
bring the reader the latest trends,
best practices and impactful
changes to the industry.
Auto Remarketing 3
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READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS
CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
PUBLISHED BY
www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry OCTOBER 1-14, 2018
VOL. 29, NO. 18
Cherokee Media Group (CMG) is the publisher of leading
business-to-business media brands for the auto remarketing,
auto finance and used-car industry in the United States and
Canada. CMG has delivered news to this industry for over
25 years. Reaching franchised and independent dealers,
remarketers, auctions, OEM executives, captives,
independent finance companies, banks and more.
THEInside Subscriptions &
Connected Vehicles CMG also produces a number of conferences that bring
ISSUE
sponsored by:
together the automotive and auto finance industry
to address the trends impacting the retail, finance,
repossession and whole sectors.
The mission for Auto Remarketing NewsMagazine, a property of Cherokee Media Group, is to bring readers the
most recent and relevant news in the used-car and remarketing industry. It is considered a “must read” by
dealers and industry execs as a way to stay informed on important information that impacts their businesses.
READ BY:
NEW-CAR DEALERS
USED-CAR DEALERS
USED-CAR MANAGERS
FLEET, LEASE,
RENTAL EXECUTIVES
MANUFACTURERS
CAPTIVE & INDEPENDENT
FINANCE COMPANIES
BANKS
78,000 Desks
AUTO AUCTIONS
& Inboxes:
36,000 Print // 50,000 Digital
Bi-Monthly REMARKETING & USED-VEHICLE
INDUSTRY PROFESSIONALS
4 2019 MEDIA GUIDE
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READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS
CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
a full-page ad in the print edition of Auto Remarketing NewsMagazine. including bleeds,
is 5.25i x 5.25i
Trim
line
Bleed www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry JULY 1-14, 2018
Gray area is hidden behind the VOL. 29, NO. 12
fake peel.
Outside Flap Specs: 4.66” x 8.8125” with a .125” bleed on all sides
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2018
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READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS
5000+
CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS UNITS
Trim line Bleed
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Cover Peel Specifications Cover Peel Example
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www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry
The Front-Page Cover Peel is available to select
advertisers who also purchase a full-page ad in the
print edition of Auto Remarketing NewsMagazine.
Total size including bleeds: 5.25” x 5.25”
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Nobody’s got bottom of art work.
you covered
like your
Please keep text .125 from right and bottom trim.
Introducing the completely
redesigned Autotrader.
Post-it Note
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Job No. CAT201800037T:4.66" Date 3-14-2018 2:12 PM Page Artist Christine Notermann
Creative Director
1 COVER WRAP Job Name Autotrader new version
S:4.41" Fonts: Chalet (NewYorkNineteenSixty) Images: GoTo_background_orange.eps (CMYK; 483 ppi), GoTo_Stacked.
Client Cox Automotive ai, Autotrader_GoTo_h_rev.ai, CAT170029_YourGoTo_white.ai, CA- AD/Designer
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to sold, your
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GO-TO has got
your back.
Your GO-TO for more leads
and engagement.
Your GO-TO for clear-cut
sales attribution.
Your GO-TO for accelerating
shoppers into signatures.
With over 20 years experience, and an
exciting year ahead, nobody has more
to offer dealers than Autotrader.
Get going with your GO-TO today.
B:12.75"
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YourNewGOTO.com
© 2018 Cox Automotive, Inc. All Rights Reserved.
Autotrader is a registered trademark of TPI Holdings, Inc. used under exclusive license.
Specs: 3.0” x 3.0” with a .125” bleed on all sides
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Job No. CAT201800037 Date 3-14-2018 2:12 PM Page Artist Christine Notermann
Creative Director
1 COVER WRAP Job Name Autotrader new version Fonts: Chalet (LondonNineteenSixty, NewYor- Images: GoTo_background_orange.eps (CMYK; 401 ppi, 402 ppi),
Client Cox Automotive kNineteenSixty) Autotrader_GoTo_h_rev.ai, CAT201800037_GettyImages-172376779 AD/Designer
RF_COMPwScreen_0314.psd (CMYK; 516 ppi), CA-CMYK-Inline_1C-
Live/Safety 0.125" x 0.25" Gray.eps
Copywriter
Flat/Trim 4.66" x 12.5"
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Folded Size None
Layout Designer
5
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Panel Sizes None
Project Manager Sam Jones
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Gatefold Premium Advertising Classified Advertising
The Gatefold is available to select advertisers who CLASSIFIED AD RATES
also purchase a two-page spread in the print edition of
Auto Remarketing NewsMagazine. LINE ADS 1X 3X 6X 12X 24X
4 lines (minimum) $100 $90 $82 $74 $69
Opportunity for 3 pages of art as seen below.
Each additional line $25 $24 $23 $22 $20
DISPLAY ADS
(Black & White*) 1X 3X 6X 12X 24X
Small Square $350 $325 $300 $295 $275
Vertical $500 $450 $400 $350 $300
Horizontal $500 $450 $400 $350 $300
Large Square $800 $750 $725 $700 $650
CLASSIFIED DISPLAY
AD SIZES
AD UNIT WIDTH DEPTH
Cover Small 1.875” x 1.833”
Square
Vertical 1.875” x 3.792”
USED CAR Horizontal 3.875” x 1.833”
WEEK 2017
NOVEMBER 13-17 . LA QUINTA . CA
PRESENTED BY
Large 3.875” x 3.792”
L REMARK
+
NA
IO
ET
NRC
NAT
ING
CO E
NFERENC
IN PARTNERSHIP SINCE 2016
Square
A new and improved experience
that gives you the flexibility to
personalize your agenda and take advantage
of cross-learning opportunities.
Previously known as the CPO Forum, Pre-Owned Con will
expand beyond certified pre-owned to address the overall
used-car market.
1ST BLOCK
Previously known as the SubPrime Forum, Auto Fin Con
Nov. 13 - 15
will focus on the full-spectrum of auto financing in the
ALL ACCESS
used-car market.
Nov. 13 - 17
Previously known as the Re3 Conference, Repo Con will
focus on solving pain-point issues for managing repossessions,
recoveries and regulations.
2ND BLOCK
L REMARK
+
NA
The combined National Remarketing Conference / NAAA
Nov. 14 - 17
IO
ET
NRC
NAT
ING
Convention will feature the traditional NAAA Convention
schedule in conjunction with NRC’s educational sessions.
CO E
NFERENC
IN PARTNERSHIP SINCE 2016
Early bird registration is now open! Register by October 13 to save.
www.usedcarweek.biz
AUCTION
page 1
DIRECTORY
The Auction Directory is printed
12 times a year (on the 15th
of each month) and delivered
Can’t Miss Experiences !
to 40,000+ subscribers, which
Monday Night Football Evening Reception
Monday, Nov. 13 at 5 p.m.
Auto Auctions of Tomorrow: Planning for Changing Times
Featuring Keynote Speakers includes dealers and consignors.
The listing will showcase
sponsored by
Inaugural Used Car Awards Luncheon
Tuesday, Nov. 14 at 12 p.m.
Thomas Frey, Glenn Mercer,
DaVinci Institute GM Automotive LLC
Thursday, Nov. 16 at 8:45 a.m.
Evening Reception
Tuesday, Nov. 14 at 4 p.m.
Annual 5K Fun Run
Wednesday, Nov. 15 at 7 a.m.
Auto Remarketing’s
40 Under 40 Awards Luncheon
Thursday, Nov. 16 at 12:15 p.m.
your auction information with
highlighted sale dates and times
Auction Insurance Agency Opening Luncheon Evening Reception
kicking off NRC/NAAA Convention Thursday, Nov. 16 at 4:00 p.m.
Featuring Keynote Speaker
Captain Scott Kelly, NASA Astronaut
Wednesday, Nov. 15 at 11:30 a.m.
PLUS!
with up to three color logos,
Black Book Cocktail Reception
Thursday, Nov. 16 at 6 p.m.
Extended networking breaks in the expo hall featuring over 50 vendors and service providers,
sponsored by
Evening Reception all happening at a gorgeous oasis located in Palm Springs, California.
Wednesday, Nov. 15 at 5:15 p.m.
sponsored by
and you can make changes
Best Auto Auctions Breakfast
Thursday, Nov. 16 at 7:30 a.m.
NAAA Presidential Gala NAAA President’s Party
Thursday, Nov. 16 at 7 p.m. Thursday, Nov. 16 at 9 p.m.
throughout the year at no
Register by October 13th to save $300.
www.usedcarweek.biz
additional charge. The standard
page 2 page 3 rate is $1,500 for all 12 months.
6 2019 MEDIA GUIDE
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Cover Peel See template on Page 3
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Half Page Horizontal
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Auto Remarketing 7
Editorial Calendar Upload all artwork to
sacommunications.com/ad-upload
JANUARY MARCH 15
Ad Materials Due: January 8 Ad Materials Due: February 26
NADA Convention Issue NAAA/CAR Conference Issue
We celebrate the National Automobile NAAA Convention - March 26-27
Dealers Association with features on
NADA’s incoming chairman, a preview Special Section:
of its annual convention and more. Consignor Spotlight
We spotlight the industry’s
leading commercial consignors.
FEBRUARY 1 APRIL 1
Ad Materials Due: March 12
Ad Materials Due: January 15
Leading Dealer Groups
Driving Force: The Business Intersection of Sports & Automotive
Strategies from dealership
A new issue covering how the automotive business has ventured
groups for success in the
into the sport business – and the parallels between the two – including
pre-owned market.
marketing partnerships, ownership
stakes, corporate sisterhood and
other business ventures.
FEBRUARY 15
APRIL 15
Ad Materials Due: January 29
Ad Materials Due: April 9
The Best CPO Dealers in the USA
We showcase the sales leaders for Women in Remarketing
more than a dozen OEM certified We recognize women who
pre-owned programs and share have made significant
their tips for success. contributions to the used-car
and remarketing business.
MARCH 1
Ad Materials Due: February 12
The Wall Street Issue
A look into the investment side of
the used-car business, from Silicon
Valley to the stock exchange, and
from venture capitalists to IPOs.
8 2019 MEDIA GUIDE
Editorial Calendar sacommunications.com/ad-upload
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MAY 1 JUNE 15
Ad Materials Due: April 16 Ad Materials Due: May 29
Auction & Wholesale Top Independent Dealers/
Market Report NIADA Convention Issue
Through data and analysis, we Just in time for the NIADA Convention,
tackle the top trends within the we spotlight the nation’s independent
wholesale and remarketing side dealers who are leading the used-car
of the automotive business. market in sales and more.
MAY 15 READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS
CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
Ad Materials Due: April 30 JULY 1
The Capital Issue Ad Materials Due: June 11
We focus on the happenings in Washington, D.C. — be it regulatory/compliance www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry JULY 1-14, 2018
VOL. 29, NO. 12
matters, legislation, lobbying efforts, political movements or elections — and Retail Market Report
examine how these are impacting the auto industry. An analysis of data covering a myriad
of areas within the used-car business,
including supply trends, leasing and
retail sales.
2018
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JULY 15
JUNE 1 Ad Materials Due: June 25
Ad Materials Due: May 14 Automotive
Intelligence Summit
Top Franchised Dealers The on-site issue for
We recognize the franchised Cherokee Media Group’s
dealers who lead the pack in Automotive Intelligence
the pre-owned car market. Summit, covering the rapid
evolution of technology in the automotive and auto fintech markets.
Auto Remarketing 9
Editorial Calendar sacommunications.com/ad-upload
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AUGUST 1
Ad Materials Due: July 16
The Power 300
The used-car and remarketing
industry’s most influential
companies.
SEPTEMBER 1
Ad Materials Due: August 13
Remarketing & Used Car
Industry’s 40 Under 40
Special Section: Corporate Power Profiles
The Power 300 special section will feature
the leading companies in the used-car and
remarketing industry, a group as diverse as it
is influential. Companies that make the list may provide a 150-word description
of their business, which will run with their company logo in the August 1 edition.
THE THE
sponsored by:
ISSUE ISSUE
‘Walk-ins’ still initial point of contact, so digital spend flat Fair founder and CEO Scott Painter (left) sits down with Cherokee Media Group president
Bill Zadeits during the Automotive Intelligence Summit in July. Photo by Jonathan Fredin.
By Jim Leman, Correspondent take advantage of ups remains a critical focus
for dealers.
CHICAGO — Two new industry reports Interestingly, Cox Automotive’s study noted
offer auto dealers meaty planning observa- the declining number of customers visiting mul-
tions with advice on how to prevent choking. tiple dealerships when shopping for a new vehicle.
While the data is parsed finely, the overall “‘Walking in’ remains the most-common
conclusion drawn from Cox Automotive’s Car initial point of contact with the dealer,” Cox
Buyer Journey 2018 and EY’s (formerly Ernst noted. Half of buyers don’t contact a dealer- READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS
& Young) Automotive Retail 2030 is that con- ship before dropping in, and they now spend CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
sumers still value and need the physical deal- four fewer days in the market.
ership, but dealers must invest in digital tech- “At the same time, buyers report being less sat-
nologies to reach buyers further up funnel. isfied with the price they paid for their car and less
While digital channels remain the most often trust that the dealership gave them the best
active way consumers engage in the car-shop- deal,” Cox noted. What does a dealer do about that?
ping experience, EY data notes that more than
80 percent of dealers will not invest in increas-
ing their digital presence, at least through 2020.
Cox advises dealers to create a “pres-
sure-free shopping experience, transparent
pricing (providing shoppers online and in- Fifty-eight percent of EY survey respon- to buy from the dealer they visit first.
One year after App Store debut, Fair growth continues to accelerate
Dealers would do well to digest these re- store pricing tools) and consider one-price dents say they will choose a traditional dealer- Much newsprint and digital ink have By Joe Overby, Senior Editor that car,” Painter said. weeks, Painter said during that interview, and to make sure that we are communicating with each
ports and initiate the suggestions they offer. or non-negotiable price model can help build ship over other channels to buy a car, even in flowed in recent years to communicate the That type of operation at scale requires was in about a dozen new markets at that time. of these jurisdictions and that we have the proper
For example, one actionable item is to hire customer satisfaction in this area.” 2025. This percentage difference by generation: digital retail message to dealers — from mar- CARY, N.C. — Fair made its debut in the some major capital. The footprint includes every major market in licenses. So even though we acquired the Xchange
and train a new breed of customer-facing staff. The dealer is the viable link between the 66 percent of over-50s and 49 percent of those keting to end-to-end sales and F&I digital Apple App Store in September 2017. “For me, I’m a California and several Leasing business (from Uber) that came with many
Another is to reduce customer time in the F&I OEM and customer, which EY’s 2030 outlook over 30. technologies — so it would seem new reports Exactly a year after that launch, the fundraiser and a com- beyond the borders of licenses, we are also making sure that all of our li-
process. Sales staff training and equipment to says is not likely to diminish: Seventy percent of new-car buyers intend used-vehicle subscription company an- pany builder. This is “We’re seeing the viral the Golden State. censes are to the right entities and to us.”
DIGITAL // continued on page 15
nounced it had seen 40 percent month-over- the biggest fundrais- “In large part,
coefficient kick in as markets
month customer growth for the preceding two ing challenge I’ve ever that’s enabled because Where to?
PROS // continued from page 11 mature to our model and Interestingly, the expansion priority for
quarters, while also noting a few other growth had,” Painter said California’s a large
fax approaches it from the vantage point of, you’re constantly dealing with negative equi- Reid also mentioned companies like Fair, room for these models to grow — if current milestones. during the July in- state and has a uni- this subscription is based on another automo-
“Who’s the right fit?” ty, I think it all kind of nets out at the end,” which are “taking more of a technology ap- awareness and interest — small yet promising Fair, which initially launched in Los An- terview. “Right now,
become more predictable, but www.autoremarketing.com
form set of laws. And tive innovation: ride-sharing.
The NewsMagazine of the Pre-Owned Industry OCTOBER 1-14, 2018
The benefits and drawbacks of subscrip- Reid said. proach in the enablement, but they’re promot- — is any indication. geles, said this September it now has more we’re having this amaz- our growth is also fueled by our those laws are very, Painter said supporting the partnership it VOL. 29, NO. 18
tions will depend on the customer. In terms of price, these programs will ing their analytics underneath it and they way According to the Cox Automotive than 2 percent of the “total addressable mar- ing surge in growth very clear about how has with Uber is the “prime directive” for geo-
“I think the pros obviously are for the eventually “align with that they get drivers study, 25 percent of consumers ages 18-64 ket” in the City of Angels. where we’re nearly at partnership with Uber, which we can and must op- graphic expansion.
customer that is looking for something that the model that they into the vehicles. are aware of vehicle subscription services. Nationwide, Fair now has 1,700 deal- 200 deals a day in our has really started to bear fruit erate,” Painter said. “We have an exclusive partnership with Uber,
they can have flexibility with, somebody who’s need to be profitable,” “I think compa- While 10 percent of overall consumers said er partners and offers more than 40 brands of business. That’s about “One of the great where we’re their partner for flexible ownership,
lifestyle’s changing, somebody that doesn’t she said.
“It is too soon to say how the nies like that are go- they will subscribe the next time they need cars in its subscription program. And its mar- three-and-a-half mil- as we deeply integrate and push things about building so that if an Uber driver in a prospective market
want to have the long-term buying experience The programs vehicle subscription model will ing to get just more a car, 16 percent of millennials said they ket count continues to grow, as well. lion dollars’ worth of
volume that expands Uber’s software is that you downloads the app and says they do not have a car,
and what goes with that, things like mainte- have been created with and more sophisticat- would go this route. “We’re going through fast geographic expan- cars that we’re rolling can build it to be com- that’s when they’re introduced to Fair,” he said.
nance; this is just a great option,” said Reid, the aim of being easy fair in the marketplace. Any ed, and you’re going “While this form of mobility has only sion,” Fair founder and chief executive officer Scott every day.” own driver community.” pletely compliant. “That partnership is something that, if we
who is a vice president with Equifax. to manage, Reid said. new service or model needs to have a better line of been around for a limited time, research shows Painter said in a news release. “The United States He added: “You “Usually, when are not operating in a particular market, Uber
“And I’ll tell you quite frankly, I’m one of She contrasts their set- sight into that vehicle that subscription is gaining traction among has the largest used-vehicle market with 40 million extrapolate that out to – Scott Painter, laws get broken, it’s can go out and find another solution,” Painter
those people,” she said. “I turn my cars over up with that of an auto time to gain traction, buzz management compo- consumers, particularly those looking to fore- cars, and that’s a massive opportunity for us. a month, and all of a Fair because a human be- said. “We became their exclusive partner through
go traditional ownership,” Helms said. ing interprets a law the acquisition of the Xchange Leasing business,
quite frequently. You know, I’ve been accused lender, where “you
and data. However, I will say nent of it,” Reid said. “We’re seeing the viral coefficient kick in sudden, I’m looking at,
of turning my cars over more than my shoes. manage credit risk and “So, I think you’ll see She later added: “Now, despite only hav- as markets mature to our model and become ‘I need $100 million.’” one way or the other to do what they do,” so that’s something that we don’t want to miss out
“But when you think about it, what do then you do have some — it’s a smart play.” pricing strategies align ing been available for a short period of time, more predictable, but our growth is also fueled In a way, fundraising then becomes the he said. “In our case, because everything is on. Most importantly, what it gives us, is the abil-
those people typically fall into financially, collateral risk, but it’s to just a different form already one in four consumers tell us they’re by our partnership with Uber, which has real- 9-to-5. menu-driven and software-based, you’ve got ity to expand into brand new markets and bring
right? If you’re not paying cash, you fall into more of what the losses – Janine Pollack, of a risk model, like aware of car subscription services. For com- ly started to bear fruit as we deeply integrate “That’s what I do. I’m raising capital, but I’m a deep set of expertise in terms of regulatory demand right away for our dealer partners.”
an inequity position, and you get to own all are. And that’s usually a MNI Targeted Media you would have seen in parison purposes, consider that just over half and push volume that expands Uber’s own raising capital in the context of running the busi- and legal compliance on a 50-state basis.”
the depreciation,” Reid said. “So, from a stand- very small percentage.” the lender space. of consumers are aware of car-sharing ser- driver community,” he said. ness,” he said. “I’ve got a phenomenal team around That being said, Painter said Fair takes ‘National as quickly as possible’
point of those types of buyers that want to Meanwhile a “And they’ll just vices, which have been around nearly 20 years. Painter was a keynote speaker at this me. I think we’ve assembled the best auto-finance special care to examine compliancy in each He acknowledges that new programs are
have a more frequent vehicle change pattern, subscription company would likely have get smarter about it,” she said. “It’s just that “With that in mind, 25 percent’s not such summer’s inaugural Automotive Intelligence and leasing team that’s ever been assembled. state prior to setting up shop. often met with healthy skepticism – i.e., “What
I think it just gives a lot of safety, security and to manage the consumer, his or her driv- people don’t have that data right now, so I a bad number,” Helms said. Summit, held July 24-26 in Raleigh, N.C. Auto “I’ve coupled that with a great group of “Our pre-flight checklist is about making is this going to really do for me?”
flexibility, and should be fairly stress-free.” ing behaviors and the collateral itself. think that’s the phase that they’re in. And if Among the quarter of consumers who Remarketing caught up with Painter during engineers and UI/UX experts and data sci- sure that we are compliant in a state before we But, as Fair expands, Painter said that “we
“Most of these, what they’re going to need, you look at most of these subscription pro- are aware of subscriptions, the perceived the event to talk about Fair’s growth and more. entists and front- and back-end engineers launch,” he said. “So legal becomes, in many can walk into these markets and say this is exact-
Pricing concern is sort of an underlying model or analytics grams, everybody’s talking about, ‘They’re benefit cited most often (at 44 percent) in Fair’s growth certainly comes with its that really understand how to take the sub- senses, the long pole in the tent. We’re not go- ly what we need right now, and we need partners
One drawback is that the user is often and insights that really drive what that fi- testing … they’re testing these markets.’ Well, the Cox Automotive study was that a sub- own opportunities and mandates. Including ject matter expertise, code it and turn it into ing to launch, even though the software might to both buy and sell cars, which is the lifeblood
“paying for convenience,” Reid said. And of- nancial model really looks like,” Reid said. what they’re really doing is collecting data, so scription “allows me to access the best/new- raising funds. a wonderful customer experience. And so, be ready, even though there might be a dealer of the modern car dealership. So, right now we’re
ten, those monthly subscription fees — partic- “And because there’s not a ton of data there, that they can refine those models and so they est in-vehicle technology.” “Think of what a pain in the ass it is to go putting those two things together is really partner that we’ve already got in the system.” sprinting to support that Uber partnership,” list-
ularly for some of the luxury automaker pro- they’re I think pricing it to be, ‘Hey, here’s can scale them.” That was followed by easy maintenance/ to the bank to get a car loan. We’re going to the the magic of the business.” Compliance examinations must be ing a slew of markets Fair had either already add-
grams — can be steep. my one price, keep it easy, and I’m going to repair at 36 percent, with flexibility and con- bank to get a car loan for everybody. When a done first. ed or was in the process of adding.
“There probably are more cost-effective start collecting that data,’ especially on the Growth potential sumers being able to choose vehicles each at customer selects a vehicle in our app and then Compliance before expansion Painter went on to add, “In many cases, we “The real objective here is to be national
ways of owning, but I will caveat that with if OEM programs …” Speaking of scale, there’s likely plenty of 35 percent. takes delivery of that car, we actually bought Fair was adding a new market every two fully understand the 50-state grid. But we also want as quickly as possible,” he said.
12 Auto Remarketing www.AutoRemarketing.com October 1-14, 2018 October 1-14, 2018 www.AutoRemarketing.com Auto Remarketing 13
AUGUST 15
THEInside Subscriptions &
Connected Vehicles
ISSUE
sponsored by:
Ad Materials Due: July 30
SEPTEMBER 15
Fleet, Lease & Rental +
IARA Roundtable Ad Materials Due: August 27 THE
Analysis of fleet, leasing and rental
volumes on the retail side of the Innovation Issue ISSUE
market, as well as a look into how fleet/ lease/rental consignment Each year, starting in 2019, this
is impacting supply and prices in the wholesale market. Also, issue will go in-depth on a different
we take a look at the International Automotive Remarketers area of innovation or technological
Alliance’s Summer Roundtable. advancement in the auto industry.
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OCTOBER 1 NAAA’s 70th Anniversary and Convention Issue
NOVEMBER 15
Ad Materials Due: September 10 Ad Materials Due: October 15
www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry NOVEMBER 1-14, 2018
VOL. 29, NO. 20
The NAAA Issue Used Car Week Issue
www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry NOVEMBER 15-30,
15-30, 2018
VOL. 29, NO. 21
Our annual celebration of the National Used Car Week brings together
Auto Auction Association, its convention all corners of the used-car and
and the auction industry. We feature a remarketing industry to discuss
profile of the incoming NAAA president, current trends, forecasting for the
an Auction Life photo spread and more. future and how to prepare for the
road ahead.
Special Section: Spotlight on
Commercial Consignors
READ BY: NEW-CAR DEALERS | USED-CAR DEALERS | USED-CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS
CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
NOVEMBER 12-16 • SCOTTSDALE, AZ
OCTOBER 15
Ad Materials Due: September 17 www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry OCTOBER 15-31, 2018
VOL. 29, NO. 19
CPO Dealer of the Year DECEMBER 1
Our annual award recognizing one www.autoremarketing.com The NewsMagazine of the Pre-Owned Industry DECEMBER 1-14, 2018
Ad Materials Due: November 5
VOL. 29, NO. 22
of the strongest certified preowned
dealers in the country. The special Top 25 Stories of 2019
section will also discuss industry- The biggest stories in the used-car and Year In Review:
wide CPO trends.
CPO remarketing industry from the past year. 25 Important Used-Car Stories
Sponsored by
2018 DEALER OF THE YEAR
DECEMBER 15
Ad Materials Due: December 3
Used Car Awards/
Used Car Week Wrap-Up
A recap of the Used Car
Awards and November’s
Used Car Week conferences.
NOVEMBER 1
Ad Materials Due: October 1 Scenes from Used Car Week
The 2016 Used Car Week conferences gathered all corners of the used-car and
remarketing industry at Red Rock Casino Resort & Spa in Las Vegas, Nevada where the
view was breathtaking and the space was just right for all the networking and onsite
Best Auto Auctions to Work For
meetings. Technology and a new consumer and dealer mindset has changed all facets
of the used-car business. From the lane to the lot and beyond, this industry is changing
quickly, and Used Car Week gave attendees thoughtful points to consider when
formulating strategy to thrive in 2017. Photos by Jonathan Fredin.
Honorees will be spotlighted
through listings of recipients,
feature stories and more.
14 Auto Remarketing www.AutoRemarketing.com December 15–31, 2016 December 15–31, 2016 www.AutoRemarketing.com Auto Remarketing 15
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AUTO REMARKETING TODAY
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The e-newsletter is delivered every morning to nearly 2 9 Horizontal Bars
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See you again next year!
NOVEMBER 11-15, 2019
RED ROCK CASINO RESORT & SPA • LAS VEGAS, NV
www.usedcarweek.biz
USED CAR
WEEK 2019
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EDUCATION CONNECTIONS TECHNOLOGY CELEBRATIONS
Split between two blocks, UCW Whether during breaks between From Wi-Fi and transit to Join the industry in recognizing
features sessions encompassing a sessions or after hours, opportunities refreshments and entertainment, the individuals whose hard
broad yet tailored range of topics, abound for rubbing elbows and UCW provides easy to access work and dedication impacts
from retail solutions, fintech solutions making contacts that will help you technology, good eats, good drinks, the success of automotive
and best recovery practices to auction build a stronger network. and good people for great fun. business and local communities.
safety and women’s leadership.
BY THE NUMBERS
ATTENDANCE BY TITLE
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1163 75 165 VP & SVP 13%
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20 110 68 10%
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Auto Remarketing 21Bill Zadeits
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800-608-7500, ext. 117
The News Media of the Pre-Owned Industry
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