2018 / 19 THROUGHOUT THE YEAR WITH OUR ANNUAL OVERVIEW - Sparwelt
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R W I T H O U R
H O U T T H E YEA
THROUG O V E R V IEW
A NNU A L
2018 / 19
EDITORIAL 2
SUCCESS STORY ............................................................... 4
10 REASONS FOR CHOOSING SPARWELT ......................... 6
SPARWELT UNIVERSE ....................................................... 8
CAMPAIGN PACKAGES 10
CAMPAIGN PACKAGE BRANDING .................................... 12
CAMPAIGN PACKAGE CUSTOMIZED SOLUTION .............. 14
WE SAY THANK YOU 16
ADD-ONS 18
ADD-ON: FREEBIE SECTION ............................................ 20
ADD-ON: INFLUENCER MARKETING ............................... 22
ADD-ON: FACEBOOK LIVE ............................................... 24
ADD-ON: TV ..................................................................... 26
ADD-ON: BASKET BOOSTER ............................................ 27
CAMPAIGN OVERVIEW 28
OUR ANNUAL PLAN ......................................................... 30
CAMPAIGN OCCASIONS .................................................. 32
SPARWELT BRANDING CAMPAIGNS ............................... 34
Geschäftsführer :CONTACT
Martin Riess 36
02 | EDITORIAL
R A T E Y O U !
WE CELEB LREA D Y G R O W N UP.
Y O U NG AN DA
TEN Y E A R S
Dear Partners,
A big anniversary provides a welcome oppor- A great deal has happened over the last 10
tunity to celebrate, which is why we want years. We have grown up, evolved into a big
to raise a toast with you – to 10 successful and strong media partner from our small
years of SPARWELT! Those 10 years have beginnings as a blog. At the same time,
only been possible thanks to you. After all, digitalisation has changed the shopping
you have placed your trust in us and helped behaviour of consumers. They are now more
us to continuously get better. In short, the comfortable. More choosy. More critical. We
fact that we have come so far and achieved did not just spot this trend but have rather
so much in the world of online shopping is actively helped to shape it, while proving that
also due to you. For this, we do not just want “Shop better. Feel better.” is so much more
to thank you but rather celebrate you with than just an advertising slogan. It describes
our annual overview. an attitude to life that has been delighting
people – your customers – for 10 years.
However, we do not wish to rest on our
laurels, but rather continue a much-loved
tradition. And you are currently holding this
tradition in your hands – our annual over-
view 2018 / 2019.
Discover our new campaign plan, the proven
and refined services and a number of new
features. Enjoy our anniversary issue, pos-
sibly our most personal yet, and help us
continue to write our shared success story
– as a member of the big SPARWELT family.
04 | SUCCESS STORY
I G H L I G H T S .
S F U L L O F H
10 YEAR
LET‘S TALK DYNAMICS
Users and retailers benefit from the
.
YO U R B R A N D
N FIR E FOR
new basket booster. This clever tool
SINCE 2008 O
makes it possible to dynamically RABATTZWOCHEN
target customers with vouchers. The “Rabattzwochen” are held for
the first time, Germany’s first
cross-publisher shopping event.
WE HAVE BEEN DOING WHAT WE DO FOR 10 YEARS NOW:
SPARWELT GOES RTL
We come up with sparkling ideas that your customers simply love – now more SPARWELT becomes part of the
than ever full of enjoyment and passion. And we are by no means running out of RTL Deutschland Media Group. 2016 2018
steam just yet. That’s a promise!
ONE MILLION USERS
2014
One million people use Sparwelt.de TIME FOR A NEW SITE
every month. In addition, the catego-
Sparwelt.de receives a makeover.
ALL SYSTEMS GO! ries are introduced – the foundation
The editorial content is also enhanced,
of our current campaigns.
Sparwelt.de goes live as a bargain with a greater focus on recommenda-
blog. At the beginning, there was just tions and shopping matters.
a team of five employees working
daily to track down smart saving tips
for users.
2010 2012 2017
2008 A STRONG BRAND
Campaign formats are further enhanced.
They become an important and
successful marketing instrument
for retailers and brands.
2013
2015
NICER, BETTER, FURTHER
SPARWELT extends its reach-
2011 based cooperation partnerships
with leading German media com-
panies, including BurdaForward
(CHIP and FOCUS).
2009
VERY APP-EALING!
Saving becomes simpler than ever:
FROM A BLOG TO A WEBSITE The new Sparwelt.de app is CLIP, CLIP, HOORAY!
launched. Bargain hunters can
The bargain blog evolves into a A “royal” TV advert and entertaining
now use SPARWELT on the move.
website. It features new content, video clips on the company’s own
such as vouchers, subscriptions channels grab people’s attention
and free samples. across Germany. Did you know
that all text
make a new s of our edito
spaper with rs lined up
more than 1,
100 pages?
Anne – Man
ager PR & Commun
ication
06 | 10 REASONS FOR CHOOSING SPARWELT
A P A R T N E R .
BENEFIT AS ELEBRATE, BU
T TEN.
E RE A S O N TO C
N OT J U S T O N
WHY SHOULD YOU CHOOSE US? THOSE ARE THE HARD FACTS, SO WHY ARE
BECAUSE YOUR CUSTOMERS DO! WE REVEALING EVEN MORE ABOUT OURSELVES?
They visit us first and then start shopping. If that isn’t enough to convince you, Because we want you to get to know the very heart and soul of SPARWELT.
we give you another ten reasons that speak for themselves. And for us. And we want you to know why we are who we are – and what makes us this way.
YOU GET ONLINE MARKETING WE INSPIRE YOUR CUSTOMERS YOU REACH MILLIONS OF WE ARE WE ARE WE ALWAYS HAVE
THAT MATTERS. WITH YOUR STORY. USERS VIA OUR CHANNELS. PASSIONATE. QUICK-WITTED. SOMETHING TO TELL.
As online marketing experts, we We know all about content marketing. In terms of reach, nobody can fool us. We are wholeheartedly committed Are you at a loss for words? We give We are experts in almost anything
know how to present your brand and And storytelling. Our experts know We reach 5.4 million keen shoppers to your products and services, your you whole sentences! We write and that can be bought online. From
attract attention. We develop integral how to tell your story with their own and curious users every month via deals and your brand. Always. And post them, putting them out there cat food to family holidays, your
campaigns on your behalf, taking words. They turn attention into inter- our own channels – including website, not just because we simply give and sending them viral. In doing products are in the best hands with
care of every process from the initial est and interest into desire, accompa- social media, app and newsletter – one hundred per cent at all times, so, we always strike the right note, us, because we think it’s possible
conception to the management and nying every step of your users journey, which means that you reach them too. but because we are also among our adding charm, emotion and a touch to tell an interesting story about
documentation. from the initial point of contact with most loyal customers – and yours. of humour – if that’s what you want. anything.
your products and services to the
ultimate decision to make a purchase.
YOUR BRAND BECOMES PART YOUR CUSTOMERS FIND THE WE ARE EXTREMELY WE ARE
OF A PREMIUM NETWORK. RIGHT DEALS FOR THEM. CURIOUS. RELIABLE.
Why rely on one channel when you We are continuously developing our We know every aspect of our Reliability is one of our biggest
can also go multichannel? Thanks company and our services, not least business from A to Z and remain strength and one of the main
to our cooperation arrangements in the area of business intelligence curious at all times – with every reasons we can celebrate our tenth
with strong premium partners, we and data-driven marketing. That is project. And even if you have an anniversary. We treat your project
can spread your content much how we know who your customers advertising goal that begins with X as if it were the only one we had.
further afield. That is good for your are and can offer them exactly what or Y, let us know. We love challenges! We make sure that your deadlines
Did you know
customers and even better for you, they need: good deals and an even are met and your wishes are that as Key
we spend 15 Account Man
7,348 minut agers,
because it gives you the opportunity better feeling – Simply “Shop Better. satisfied. You can rely on us! our customer es a year on
the phone to
s?
to convince new potential customers Feel Better.” Anh-Thu – Se
nior Key Acco
to choose you and your products. Strategic Pa unt and
rtner Manag
er
08 | SPARWELT UNIVERSE
B J E C T I V E S .
L S , Y O U R O
CHANNE
APP
OUR O D O E S T H E SUCCE SS. > 12,000
INCREAS ES, S active users
AS THE MOOD
per month
NEWSLETTER SOCIAL MEDIA
ARE YOU ON THE GUEST LIST?
THEN WELCOME TO THE SPARWELT UNIVERSE! > 1.3 million > 190,000
subscriber fans and followers
Help yourself to our buffet. What awaits you? Our Sparwelt.de website,
a high-reach premium partner network, access to 5.4 million keen
shoppers per month and the opportunity to integrate your brand into the
INFLUENCER
ideal environment for you. Bon appétit!
> 50,000 CHANNELS
Impressions per
Influencer Push
TV ADS
> 45 million
gross media contacts
per campaign
PA G E I M P R E S S I O N S
EDITORIAL
ARTICLES > 10 million
> 7,300 per month on Sparwelt.de
and within the premium
per year partner network
P R E M I U M PA R T N E R
NETWORK
> 25,000
CONTENT opportunities to save
PARTNERS per year
C A M PA I G N S VIDEO
> 100 1
per year in-house video
and sound studio
010
10 | CAMPAIGN PACKAGES
N G Y O U N E E D . T0-D0 LIST
Y T H I
E V E R R M IS S IO N T O ACHIEVE.
L BE OU
2018/19
E Q U IR E M E N TS WIL
YO UR R
Brand develo
USUALLY THE BIRTHDAY CHILD GETS THE PRESENTS. pment
With SPARWELT you can enjoy the new BRANDING and CUSTOMIZED
Brand positio
SOLUTION campaign packages. The latter is available in modular form, ning
which means that you can choose the most suitable elements for you,
depending on your goal.
Customer acqu
isition
Customer rete
CAMPAIGN PACKAGE
ntion
Increase turn
With the campaign package BRANDING – in the three predefined versions
over
Branding CONTENT, Branding SOCIAL and Branding TV – you can spark
Generate lea
interest in your brand, your products and services or your deal in an editorial
environment – long before the actual decision to make a purchase.
ds
Launch new p
CAMPAIGN PACKAGE roducts
If you have another goal than branding or would even like to combine
several, then our CUSTOMIZED SOLUTION is just perfect for you. It also
comes in three different versions – SMALL, MEDIUM and LARGE – and
even with further add-ons, giving you the greatest possible flexibility.
012
12 | CAMPAIGN PACKAGE
W A R E N E SS :
V E N M O R E A
FOR E L L C H ANNELS.
ND O N A
T E YO U R BRA
WE CELEBRA CONTENT SOCIAL TV
AND ENSURE YOUR TARGET GROUP IS CURIOUS
TO KNOW MORE ABOUT YOU.
BRANDED CONTENT INFLUENCER CAMPAIGN TV AD
A branded content campaign from the Branding CONTENT package is perfect
for achieving a large reach within our premium partner network.
The Branding SOCIAL option gets people talking about you by combining
content and a social media campaign with influencer marketing.
ON-SITE PROMOTION ON-SITE PROMOTION ON-SITE PROMOTION
A major presence is also assured by the Branding TV package, which puts you
on television. Three options for shining the spotlight on your brand – and our
experienced editorial staff and expert marketing team will be here to assist
you, whichever one you choose. Speak to us!
NEWSLETTER NEWSLETTER NEWSLETTER
With the SPAR
WELT brand in
„g c
c
a
e
m
c
p
a
a ig n we were able to
re products to
a broad
SOCIAL MEDIA SOCIAL MEDIA
g e o f fa
tensive ran n the goal of ra
ising the
present our ex u s o nique
of authentic, u
pers a n d fo c
group of shop th e c re a tio n
brand. From me,
profile of our ap p ro a c h u se d and the outco
content to the satisfied.
we are entirely
e
Ti na S ch ie rl
te M ar ke ti ng M an ag er
S en io r A ff il ia bH
Y Gm
ASAMBEAUT
a
oyees climb
u kn ow th at our empl er y da y
Did yo steps ev
tal of 5,460
combined to R W EL T office? Manager
e SPA Key Account
to get to th Anja – Senior
014
14 | CAMPAIGN PACKAGE
#1 CHOOSE ONE OR MORE PROMOTIONAL PACKAGES
with your desired level of intensity and coverage
(each of the included placements are valid for one day)
E R S U C C E S S:
R E V E N G R E AT H E IR CAKE –
FO GE T EXTRA C
HERRIE S O N T
S.
S , Y O U R C U S TO M E R S D U C T S A N D SERVICE
WITH U O F YO U R P R O
E T E N O U G H
AND CAN’T G SMALL MEDIUM LARGE
LET’S ANIMATE THEM TOGETHER
#2
TO SEIZE THE CHANCE!
CHOOSE ONE OR MORE ADD-ONS
How? With our campaign package CUSTOMIZED SOLUTION. It works on a for the desired focus of your campaign.
modular basis, allowing you a targeted modulation of your campaign. All you
have to do is skilfully put together the individual parts of the package. We will
be happy to help you do this! This package is also available in three basic
versions: SMALL, MEDIUM and LARGE.
The attractive ADD-ONS are another special feature. It goes without saying TV CONTENT NEWSLETTER
that you can also vary these to suit your particular strategy, thereby
ensuring that our CUSTOMIZED SOLUTION is
„
always as individual as you need it to be!
SOCIAL MEDIA INFLUENCERS PREMIUM
PARTNERS
nt
d th e c o m p re hensive conte
cements an in a variety
The various pla s to reach our target group
wed u range of
page have allo ve ly m a rk e t our extensive n is FREEBIES BASKET
reati f this campaig
of ways and c h e su c c e ss o SECTION BOOSTER
services. T erformance an
d sales.
products and im p ro ve d p
ected in
positively refl er
S ab in e P fa nn
M an ag er
e M ar ke ti ng
Ju ni or O nl in
oo pe ra on s
ti
A ff il ia te & C
ARWELT has
more vouche
rs
rg
A b o u t Yo u
ow th at SP of K re uz be
Did you kn th e Be rlin district
te th an
on its websi – Content M
anager
s? Bernhard
has resident
016
16 | WE SAY THANK YOU
D E A R PA R T N
ERS, WE CELEBR
AT E YOU …
For your ten
acity. For yo …
For your ma ur good spir
its. R S , W E C E L E B R AT E Y O U
E
ny calls. For
th e personal D E A R PA R T N ge.
touch in you o r your coura
r emails. ur tru st. F
For yo ack.
r lo y a lty. F o r your feedb
For you ducts and off
ers.
n ta s tic p ro
For your fa
, W E C E L E B R AT E Y O U …
ERS
D E A R PA R T N
op
r de sire to s ee people sh
For you rse for
d fe e l be tte r. And of cou
better an hared in ten
years
s es w e’v e s
the succes
.
of SPARWELT
…
R S , W E C E L E B R AT E Y O U
E
D E A R PA R T N
ne.
ie nd ly v oic e on the pho
For your fr eet.
ice sm ile w henever we m
For your n018
18 | ADD-ONS
N T H E C A K E .
E T H E I C ING O
YO U LO V
C U S TO MERS.
S O D O YO U R
NO BIRTHDAY CAKE IS COMPLETE WITHOUT THE DELICIOUS
DECORATION. THE SAME ALSO GOES FOR YOUR CAMPAIGN. FACEBOOK LIVE AND VIDEO
More details on page 24
This is also only really complete with the right topping – our add-ons – turning
it into something both you and your customers can savour. And what we
serve up is certainly very tasty in many respects, including interesting freebie
campaigns, support from influencers, high-reach videos and Facebook Live
events or our ingenious Basket Booster. Find out more on the following pages.
TV AD
More details on page 26
FREEBIES SECTION
More details on page 20
BASKET BOOSTER
More details on page 27
INFLUENCERS
More details on page 22 Did you know
that we coul
of Berlin’s pr d cover the bu
estige BER ai ilding costs
with the amou rport project
nt we genera for one year
external sale te annually fr
s? Caro om our
– Senior Ke
y Account M
anager020
20 | ADD-ON: FREEBIES SECTION
S I T U A T I O N .
E A L W I N - W IN
AR T MORE TH AN
JUST
B U Y A R O U ND AND GE
YO U E TURN.
N K Y O U IN R
A TH A
YOUR GOAL
DO YOU WANT TO LAUNCH A NEW PRODUCT, RAISE THE
PROFILE OF YOUR COMPANY OR BRAND OR ADD NEW LEAD GENERATION PRODUCT LAUNCH
CONTACTS TO YOUR CUSTOMER BASE?
Our tip: give your target group a present in the form of a free sample CUSTOMER ACQUISITION BRANDING
or a competition.
Best of all: you both get something from a freebie campaign. Your customers
love the fact that they can test your product or service with no obligation or THE WAY TO ACHIEVE YOUR GOAL
even win something – exclusively and free of charge. In return, you can
generate user data and leads, acquire new customers and get valuable TEST DRIVES AND
PRODUCT SAMPLES CASHBACK
customer feedback first-hand. Now if that isn’t reason enough to raise a toast. TRAINING COURSES
MAGAZINES DIGITAL MEDIA SURVEYS
THE FIGURES DON’T LIE
COMPETITIONS
800 3,000 60,000
freebie editorial freebie comments
campaigns articles022
22 | ADD-ON: INFLUENCER MARKETING
O M M E N D E D .
H I G H LY R E C S O C IA L N E T WORKS. #2 THE INFLUENCER CAMPAIGN
A PATHE
RTY ON
O W IN G
WE’RE THR
This campaign combines the social reach of
influencers and bloggers with the reach and
content quality of our SPARWELT universe.
For you, this means that you get an entire
influencer campaign with your own landing
FOR THE PERFECT MATCH – WE BRING YOUR BRAND page, newsletter placements and other services
TO EVEN MORE USERS. – in other words, a mixture of the SPARWELT
universe and the reach of influencers.
And we do this on the social networks by means of influencer marketing, which
has been in high demand for a number of years. After all, a personal recommen-
dation remains the best form of advertising. So get started with SPARWELT in
this area too. How? By getting an influencer to push your campaign in addition AVAILABLE SERVICES
to the promotion running in the other parts of the SPARWELT universe. You can
either choose our BRANDING Social package – a combination of content and
influencer campaign – or use the influencer add-on to create your very own
individual solution.
LANDING PAGE NEWSLETTER INSTAGRAM
PLACEMENT POST + STORY
#1 THE INFLUENCER PUSH
YOUTUBE BLOG POST FACEBOOK
Push your campaign with VIDEO POST
an influencer’s post.
For you, this means that your campaign
achieves an even greater reach, presence
and generates greater trust.
ising
nt of advert
u kn ow th at the amou ld be enough
Did yo
od uc e in a year wou mes?
pr ti
material we wer eight
television to d Campaign Manager
r B er lin ’s
to cove Julian – Marketing
an024
24 | ADD-ON: FACEBOOK LIVE
A D E S S E R T!
R S E L F W I T H
T R E AT Y O U NEL – WE LIKE TO SHARE.
KE OR CH AN
WHE THER CA FACEBOOK LIVE
Get involved in our Facebook Live
campaigns and experience live commu-
WE ARE ALSO SHARING OUR IMPRESSIONS OF OUR VIDEO nication up-close. We integrate you into
CONTENT AND SOCIAL MEDIA. BE PART OF IT! the editorial content of the shows in the
form of competitions. Our focus at all
We reach more than 160,000 fans and follower with our campaigns on Face- times is on your target group as well as
authenticity and a user-centred approach.
book and Facebook Live counts more than 1 million impressions. Not enough?
On YouTube our videos have been viewed more than 500,000 times. What we
would like to share further with you: Our experience when it comes to push
your brand, product or service through video content on all channels. Always
EXAMPLE OF BEST PRACTICE:
on point and perfectly tailored to your specific target group.
FACEBOOK LIVE SHOW FROM 3 MAY 2018 ON THE SUBJECT
OF ROBOTIC VACUUM CLEANERS.
160,000 1 million 500,000 15,000 5,758 1,955
fans impressions views video views view minutes interactions
YOUTUBE
FACEBOOK LIVE STUDIO
And action: we celebrate, we laugh and we discuss Did you know
that there ar
in our studio. It provides the perfect setting for Facebook pa
ge than ther
e more fans
on our
bringing you and your brand closer to the users. Heidelberg e are reside
or Koblenz? nts in
Anastasia –
Junior Marketing an
d Campaign
Manager026
26 | ADD-ON: TV ADD-ON: BASKET BOOSTER I 27
A R A N T E E D.
A I R W I T H US. S H O P P I N G BASKET GU
GO ON FUL L
OLOGY.
T. L E V E R TECHN
WITH N O B L A C KO U TH AN K S TO O U R C
DID YOU OVERDO IT AT THE PARTY? IT DOESN’T MATTER. EVERYONE IS DELIGHTED AT WELL-FILLED GIFT BASKETS:
SO YOU DO AT FULL SHOPPING BASKETS.
Relax on your sofa and flick through the TV channels. You might even see an
ad featuring your products and services, because we can easily integrate your Our Basket Booster „boosts“ the average shopping basket of your customers by
brand and your campaigns into our TV advertising. optimizing and increasing the attraction of them. How? We have developed a
tool that works with an intelligent algorithm. Thereby we are able to deliver the
You have two options for your ad. You can either
right voucher at the right moment to the right user and seduce them to make a
choose a single-merchant ad, in which the spotlight
purchase. The attractive value of the voucher combined with a higher minimum
is shone solely on you. Or you can opt for a
order value encourages them to further increase the value of goods in their
multi-merchant ad as part of a big campaign.
shopping basket.
In this case, you will be presented alongside
other partners linked to a specific theme.
Whichever one you choose, we put together your
ad in modular form and you decide on the products
and message with which you wish to appear.
SMART TOOL, SIMPLE PRINCIPLE
And here’s something to keep in mind:
The user has filled their shopping basket to the brim and
Our TV ad for the Christmas campaign guarantees #1 is continuing to browse on your website for a while longer.
you more than 90 million gross media contacts.
#2 They are wondering whether they can find some
SWITCH OVER TO SUCCESS – HERE’S HOW IT WORKS. attractive vouchers online and search for it on Google.
A basket booster voucher matching the shopping
Your brand or promotion will You will be part of the strong
be prominently shown on SPARWELT brand with the
#3 basket value will be displayed on all SPARWELT
websites in real time.
RTL, VOX and Co. and will be native integration of your
beamed into people’s living brand in the look and feel
rooms at the touch of a button. of the campaign.
The user is targeted with an attractive voucher and
#4 encouraged by the higher minimum order value not only
to buy goods, but to buy more goods.
You will grab people’s atten- Thanks to our intelligent
tion throughout Germany by drive-to-Web campaign, you
embedding your logo, your will convince offline customers
They ultimately use the voucher to continue shopping
promotion and your key visuals and turn them into online
th at SPARWEL
T’s on-air tim
th
e on TV
an the in our TV ads. customers. #5 on your website. The result: the value of the goods in the
Did yo u kn ow
m onths was lo
ng er basket is higher once they have finished shopping.
tw el ve gy ?
over the past e Lord of th
e Rings trilo
le ng th of th mpa ign Manager
entire nior Marketing
and Ca
Tim – Se028
28 | CAMPAIGN OVERVIEW
RT U N IT I E S .
T Y O F FAVO U RABLE OPPO
PLE N N G WITH YO U .
L Y E A R LO
BR ATE AL
WE CAN CELE
THERE ARE 365 DAYS IN A YEAR, PROVIDING PLENTY OF
OPPORTUNITIES TO RAISE THE PROFILE OF YOUR BRAND
AND OFFER YOUR CUSTOMERS SO MUCH.
Our campaigns are present across all channels all year long – and you and
your products and services are on everybody’s lips. Whether fashion week,
Valentine’s Day or Easter; interiors or Christmas: you are guaranteed to attract
attention and generate sales by being part of our campaigns. An overview
of our campaigns can be found on the following pages.
Thank yo u fo r th e tr
„u st ing and depen
a ll
dable
times and you
r
o n sh ip a t
working relati ment.
paign manage
fantastic cam
m ga rt ne r
C hr is ti an B au
ti ng M an ag er
O nl in e M ar ke
O tt o G ro u p
Key
vered by our
ow that th e kilometres co lling to m eetings
Did you kn
ers ea ch year when trave on ce ?
Account Man
ag te the globe
enough to circumnaviga M an agem ent and
would be rgit – VP Partn
Bi
er
ve lopment
Business De030
30 | OUR ANNUAL PLAN
2018 2019
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
FASHION WEEKS
INTERIORS
CHRISTMAS
BLACK FRIDAY / CYBER MONDAY
EARLY BIRD BOOKING
FIT AND HEALTHY
IS THE NEW SEXY
VALENTINE’S DAY
HOME ELECTRONICS
EASTER
MOTHER’S DAY
WEDDINGS
FESTIVAL SEASON
LAST MINUTE
A COMPLETE LOOK
FOR UNDER €500
STREET-STYLE TRENDS
CURVY STYLE
SALE032
32 | CAMPAIGN OCCASIONS
U R B R A N D .
H O W C A S E YO
S PORTUNITIES
.
L E NT Y OF OP
THERE ARE P
AND SINCE THAT IS THE CASE, WE ARE CONSTANTLY
TAKING ADVANTAGE OF SPECIFIC OCCASIONS AND
RUNNING CAMPAIGNS FOR LIMITED PERIODS OF TIME.
Whether fashion, travel or electronics, we give these and other categories a
high-profile stage by not only seizing on trends, but also different seasonal
occasions. Best of all, you can be part of these campaigns.
YOUR DECISION
#1 From Black Friday to Christmas and festival season:
on what occasions can we showcase your brand?
YOUR INVOLVEMENT
#2 Made your decision? Then get involved in the campaign
that suits your brand and your goals.
#3
YOUR PLACEMENT
You get a prominent place on the landing page
of the relevant campaign.
YOUR ADVERTISING MATERIAL For sunnysale
s, an affili a te
„m a
a
rk
ll
e
y
tin
im
g agency, SPA
p o rt
RWELT
ant cooperatio
n
ic
le and strateg develop custo
mised
is a very reliab g e th e r to
#4 We produce advertising material for the campaign, add
your branding and then target them at the right people, partner. We w
ork closely to
p a ig n s, taking into
account
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34 | SPARWELT BRANDING CAMPAIGNS
O F A T E A M .
O R E A S P A RT
A C H I E V E M RAND ING CAMPAIGNS.
OUR B
Y” B G INVOLVED IN
Y GETTIN
HE “PART
JOIN T
THERE’S ALWAYS SOMETHING GOING ON AT
SPARWELT. AND YOU CAN PARTY WITH US. HOW?
It’s easy: be part of our branding campaigns and benefit
from a high level of reach and greater brand awareness
among users across all channels. Your personal advisor
at SPARWELT will explain to you in detail what is possible
here. That’s because our advisors have plenty of ideas in
store and create the perfect conditions for successfully 461,000 36 million
promoting your brand on the World Wide Web. interactions ad impressions
ses SPARWELT: EXAMPLE OF BEST PRACTICE:
HORIZONT choo
ambush OUR FIFA WORLD CUP CAMPAIGN
“The nine best
a rk e ti n g c a m paigns for
m A major advertising offensive was launched under the slogan “Be a world champion saver”.
F IF A W o rl d C up 2018.” HOW
The focus was clearly on one message in particular: saving money is fun.
the
WHEN The campaign ran parallel to the FIFA World Cup from 8 June until 15 July 2018.
HOW TO BECOME PART The elaborate campaign developed by Sparwelt.de focused on greater awareness and inter-
action among existing and new users of Sparwelt.de. The idea was for users to come into
OF OUR BRANDING CAMPAIGNS: contact with SPARWELT more online as well as locally. This is where the fictitious testimo-
WHAT
nial character “Paule” came into play. As an avid World Cup fan, he pursued the mission of
sharing his love of football and saving money with others in a way that was at once char-
ming, funny, spontaneous and full of joy.
#1 You supply us with prizes.
The campaign was run on the central landing page of Sparwelt.de with accompanying
activities on social media. Several humorous clips showed what it’s like being a football
#2 You turn our campaign into your campaign
with attractive deals and exclusive vouchers.
WHERE
fan – in good times and bad – and conveyed the whole gamut of emotions of real fans.
On the website, football enthusiasts found special offers for World Cup fan articles as well
as products for the football party at home. An attractive product was advertised at a special
offer price every week. There was also a competition for the community.
If you have other ideas, simply contact your personal
#3 advisor at SPARWELT to discuss them.
t more HOW
fice dogs ea Result: 461,000 interactions, 36 million ad impressions
u kn ow th at our five of ea ch ye ar? MANY
Did yo een them
an 10 ,0 00 treats betw h – Key Account Manag
er
th Janosc036
36 | CONTACT
U R S E R V I C E.
E A R E A T Y O
W WAP NUMBER
S.
R E Y O U G O, LET’S S
BEFO
NOW THE PARTY’S REALLY GETTING STARTED,
BECAUSE YOU’VE TURNED UP.
Write us an email! Give us a call! Or send us a carrier pigeon. Get in touch with
us in whatever way is easiest for you! Together we can work out the best way
of showcasing your offers, products and deals and turning every purchase
into a real shopping experience through targeted incentives. What are you
waiting for?
ONLINE DEPARTMENT STORES AND HOME PERFUME AND COSMETICS
Caroline Ziebig Anh-Thu Le
Senior Key Account Manager Senior Key Account and
Tel. +49 (0)30 921 064 269 Strategic Partner Manager
caroline.ziebig@sparwelt.de Tel. +49 (0)30 921 064 477
anh-thu.le@sparwelt.de
MANAGEMENT BOARD MEMBER
Birgit Scheffler
VP Partner Management and
Business Development
TRAVEL, BABIES AND CHILDREN
Nicole Krtschil
Key Account Manager
Tel. +49 (0)30 9210 6411
nicole.krtschil@sparwelt.de
Publication Details
Responsible for content in accordance with §5 Tax number: 37/481/21379 - VAT number: DE 261418271
TMG (German Telemedia Act) supplemented Commercial register: HR Berlin Charlottenburg 115346 B
by §55 I RStV (German Interstate Broadcasting
FASHION AND SPORT
Copyright notice
ELECTRONICS AND FREEBIES Agreement):
Anja Müller Janosch Stoebe SPARWELT GmbH
© SPARWELT GmbH 2018
All texts, images, and other information published
Senior Key Account Manager Key Account Manager Wöhlertstr. 12–13
here are – unless otherwise indicated – subject to
Tel. +49 (0)30 921 064 474 Tel. +49 (0)30 9210 6412 10115 Berlin
the copyright of SPARWELT GmbH or are published
anja.mueller@sparwelt.de janosch.stoebe@sparwelt.de
Managing director : Martin Riess with the consent of the copyright holder. Any linking,
reproduction, distribution, broadcasting, transmission
Tel: +49 (0)30 921064-20
or dissemination of the content is expressly prohibited
Fax: +49 (0)30 921064-323
without the written permission of SPARWELT Gmbh.
Email: info@sparwelt.de
Web: www.sparwelt.deSPARWELT GmbH
Wöhlertstr. 12–13
10115 Berlin
Tel. +49 (0)30 / 92 10 64 - 0
info@SPARWELT.de
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