YOUR GO-TO HOME DECORATION GUIDE - Quebecor Expertise Media
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YOUR GO-TO HOME DECORATION GUIDE /2022
les idées de ma maison
/ a source of friendly, trustworthy advice
Guides readers through their decorating projects through content featuring a lot of
tips and actionable solutions, enabling them to make their homes more beautiful.
BRAND OVERVIEW :
Household income W35+ Readers / copy Newsletter subscribers
HIGHLIGHTS
$66,230 INDEX 135 8.2 16,060 • 704,000 multiplatform readers
• 429,000 print readers
• 52,371 copies (circulation)
• 35,205 subscribers
DIGITAL
• 691,815 Facebook fans
• 7,488 Instagram followers
Male readership Female readership Quebec readership • 4,474 Twitter followers
37 % 63 % 92 %
Québecor Insights
Sources: Vividata, Fall 2021, Canada total, 14+ / Profile: francophone Canada, 14+,
print version / Circulation: AAM, June 2021 / Social media: December 3, 2021 QUÉBECOR | 2
les idées de ma maison
/ the leading reference for interiors
MOPE Is Enjoy looking at
women extravagant decor ideas
141 119 148
Love Promotes local
cooking purchases
114 116
Source: Vividata, Fall 2021, francophone Canada, 14+, print readership. QUÉBECOR | 3
MOPE: Managers, owners, professionals and executives.
readership breakdown / print + digital A14-17 A18-34 3% 31 % A35-64 A65+ 46 % 20 % Québecor Insights Source : Vividata Fall 2021, Total Canada, 14+, multiplatform readership. QUÉBECOR | 4
editor’s note
LES IDÉES DE MA MAISON IS QUEBEC’S PREMIER
MAGAZINE FOR HOME DECORATION IDEAS!
A pioneering brand that has been popularizing trends for more
than 35 years, Les Idées de ma Maison is Quebec’s premier
source for home decoration ideas – a magazine with a wealth of
tips and practical solutions for all who delight in making their
own little worlds more beautiful. A friendly, accessible magazine
produced with the help of renowned experts.
/ TRUSTED
/ ACCESSIBLE
/ HELPFUL
QUÉBECOR | 5
key
attributes
Loves surrounding him/herself with beautiful things
Inspired by trends
Often buys things on impulse
Willing to spend money on home decoration
Resourceful and creative
Loyal to favourite brands
On the lookout for new things
Enjoys change
QUÉBECOR | 6
appendix
QUÉBECOR | 7
why choose
magazines?
THEY’RE ALWAYS POPULAR
Over half of Canadians (53%) read print versions of magazines, and
more than 1 in 2 look at digital magazines.
THEY’RE ADAPTABLE
Print version, digital version, website, application, and social
media. The multiplatform format integrates magazines into
readers’ everyday habits.
THEY INCITE ACTION
36% of Canadians took some type of action after seeing
an ad in a magazine.
THEY REACH EVERY GENERATION
44% of Generation Z, 47% of Millennials, 51% of Generation X, 61%
of Baby Boomers, and 68% of the Silent generation read a print
magazine sometime in the last month.
THEY’RE VALUABLE
At a time when so much is free, Canadians are still paying for their
magazines. 21.4 million magazines were sold last year.
Québecor Insights
Sources: Vividata, Fall 2021, Canada total, 14+ (Gén Z_1966-2019, Milléniaux 1980-1995, Gen. X_1966-1979, Baby
Boomers_1946-1965, Gen. Silencieuse avant 1946) / AAM: July 2020 – June 2021. QUÉBECOR | 8
2022 editorial planning
JANUARY / FEBRUARY APRIL / MAY
(+cardboard 2022 design trend forecast by our columnists EASY TRANSFORMATIONS
Julie Deslauriers, Émilie Cerretti, and Saskia Thuot) A series of small, well-thought-out tweaks that will improve your home’s
2022 TRENDS overall aesthetic in no time.
The year’s must-have products and colours, as well as 2022’s hottest topics in Colour Shift: 1 living room with the same design but 3 different colour
home design. schemes.
Kids place design ideas. Shopping for design pieces and wallpaper-inspired furniture
Design 101: The ins and outs of boho chic design.
+ 48-page Backyards and Gardens insert with regular newsstand issue.
Downloadable version for subscribers.
Closing November 12 / Material November 19 / Kiosk December 16
Closing February 11 / Material February 18 / Kiosk March 17
MARCH JUNE
A HEALTHY HOME RV MAKEOVERS
Which products (paint, furniture) make for a healthier home? Does your RV look like it’s straight out of the 80s? We show you how to
New arrivals/innovations that tie in with this theme (self-cleaning walls, self- revamp your caravan and bring it into 2022. 4 examples of fabulous RV
cleaning windows, etc.) transformations.
What kind of upkeep is required for ductwork, air exchangers, air purifiers, and Summer’s must-have trends (furniture, BBQ, fireplaces, pools,
other products that are designed to improve air quality? accessories…)
Feng Shui 2.0 (What is it?)
Closing April 1st / Material April 8 / Kiosk May 5
Closing January 3 / Material January 10 / Kiosk February 3
Subject to change* QUÉBECOR | 9
2022 editorial planning
JULY / AUGUST NOVEMBER
CATCH ME OUTSIDE! TURNING UP THE HEAT!
We show you how to decorate your patio, yard, and balcony for different A closer look at solar energy. What is it, exactly? What can you power with it?
occasions. 3 examples for 3 kinds of gatherings: beach party with your buds, What are the latest innovations in solar?
chic and classic reception, and countryside vibes. Fireplace style showdown: which is your fave design?
Closing May 13 / Material May 20 / Kiosk June 16 Closing September 2 / Material September 9 / Kiosk October 6
SEPTEMBER DECEMBER (132p)
SMART HOME HOLIDAY HILARITY!
What’s new and trendy in home tech? (Speakers, appliances, lightbulbs, Festive décor from the basement to the front door + DIY tricks and tips (trees,
thermostats, smart locks, etc.) table settings, accessories, etc.)
Global Vision: How does design look outside Canada?
+ 48-page Kitchen and Bath insert with regular newsstand issue. Downloadable
version for subscribers. Closing September 30 / Material October 7 / Kiosk November 3
Closing July 8 / Material July 15 / Kiosk August 11
JANUARY / FEBRUARY 2023
OCTOBER HOME OF THE FUTURE
THE RIGHT DESK FOR YOU What will it look like?
Presenting different kinds of desks for different kinds of people (students, 2023 Trends
professionals who see clients, people who don’t use their desk every day,
Closing November 18 / Material November 21 / Kiosk December 15
a desk for filing only, a desk for shared office space, etc.)
Must-have design pieces for fall.
Closing August 5 / Material August 12 / Kiosk September 8
Subject to change* QUÉBECOR | 10rate card
Single page Double page C2 C3 C4
1X $6,075 $12,150 $6,985 $6,685 $7,595
3X $5,890 $11,780 $6,775 $6,480 $7,365
6X $5,710 $11,420 $6,565 $6,280 $7,140
8X $5,590 $11,180 $6,430 $6,150 $6,990
10X $5,465 $10,930 $6,285 $6,010 $6,830
QUÉBECOR | 11You can also read
