BY DESIGN - what if... POSSIBILITY creating a - SFCS Architects
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A National Educational Conference for Leaders in Senior Living
what if...
creating a
culture of
POSSIBILITY
D E SIE G N
33rd Annual
B Y
C O N F E R N C E
F E B R U A R EY& 2C O0N-F 2E R2E N,C E2C0E N1T E8R
HOTEL ROANOK
ABOUT BY
SENIOR LIVING FOCUSED
SFCS Architects invites you to join us for the 33rd Annual By Design Conference for
senior living.
SFCS has developed this popular annual conference to inform industry
professionals of the trends, opportunities and challenges facing the field of senior
living, including the newest thinking and latest research. The faculty includes a team of
nationally recognized experts who cover the disciplines necessary to plan, develop,
reinvent and reposition senior living communities and services.
THE CONFERENCE
Senior living is entering a period of transformation in which technology, the power of
purpose, and design have the potential to redefine aging. From creating engaging
lifestyles to encouraging personal growth and autonomy – there is an opportunity to
evolve the living environment to truly support lifestyle, enhance experience and thrive
on innovation. At By Design 2018, we ask the question “What If?” and explore how
Life Plan Communities and other industry professionals are expanding the world of
possibilities for aging. The sessions presented by our outstanding, nationally known
faculty will give you a better look into the future of senior living, plus give you ideas –
tested through experience – that you can begin to implement right away. Take this
opportunity and learn how asking “What If?” can Create a Culture of Possibility and
bring unique solutions for long-term success.
This program has been submitted (approval pending) for 8.00 total clock hours of
continuing education from the National Continuing Education Review Service
(NCERS) of the National Association of Boards of Examiners for Nursing Home
Administrators (NAB).
“... I look forward to By Design every year. The
SFCS team always packs the agenda with relevant
sessions that stretch our thinking and
challenge us to think in new ways.
It never disappoints!”
-Steve Lindsey, CEO
Garden Spot Village
DESIGN
AUDIENCE
This conference has been planned especially for executive directors, CEOs, administrators,
board members, planners, marketers, building committee members, trustees of retirement
communities, and sponsors of senior housing.
INNOVATE . COLLABORATE. SERVE.
SFCS SPONSORED STUDIO FOR SENIOR LIVING AT VIRGINIA TECH,
“IN HONOR OF CURTIS R. JENNINGS, JR., AIA”
SFCS continues its dedication to research and design for seniors through collaboration with
the School of Architecture + Design at Virginia Tech. The SFCS Sponsored Studio for
Senior Living is dedicated to improving the lives of seniors. SFCS and Virginia Tech are
collaboratively exploring designs, products, and systems to enhance the quality of life for
seniors and their caregivers, at home and in retirement community settings.
ABOUT SFCS
Founded in 1920, SFCS Inc. is a professional architecture, engineering, planning, and
interior design firm with offices in Roanoke, VA, Charlotte, NC, Philadelphia, PA, and
Louisville, KY. With over seventy years of seniors design experience, SFCS is proud to be
one of the leading architectural, engineering, and interior design firms in the country
committed to seniors design.
It’s more than just architecture.
SPEAKERS KEYNOTE SPEAKER GARRY GOLDEN Expert in Emerging Trends & Identifying Change For more than a decade, Garry Golden has been providing insights to industry leaders on issues shaping society and business. As an academically trained futurist, he has been the catalyst for bold thinking and inspirational change. Garry has worked across a wide range of industry sectors and projects related to the future of infrastructure for energy and transportation, learning and talent development, civic and cultural institutions and the implications of global demographic transitions. FEATURED SPEAKER BROOK S. KENNEDY, ISDA Associate Professor, Industrial Design School of Architecture + Design I Virginia Tech Brook S. Kennedy is a professional Industrial Designer with the soul of an inventor and a desire to make the world a better place through design. With more than a decade and a half of award-winning product design and innovation experience with world-renowned agencies like Smart Design in New York, where he served some of the world’s most respected brands, his current focus is on finding new, better pathways for design in the name of health, sustainability and quality of life. While consulting for companies and startups internationally, he also pursues research collaborations with scientists and engineers at Virginia Tech, where he teaches his students to use Human Centered Design (sometimes referred to as Design Thinking) to solve real problems and create lasting value. Kennedy received his Master’s in Design at Stanford University, where he was a TA for Da- vid Kelley, the renowned thought leader behind Design Thinking and cofounder of IDEO.
EVENTS
SPECIAL EVENTS
Continental breakfast and lunch on Wednesday, February 21st, are provided as part
of the conference, as well as a continental breakfast and a send-off brunch on
Thursday, February 22nd, concluding the morning sessions. In addition, we invite you to
attend and enjoy the following complimentary special events:
STAR CITY WELCOME RECEPTION
Tuesday, February 20 I 6:00 - 7:30pm
The Hotel Roanoke & Conference Center
Crystal Ballroom Foyer
SFCS welcomes you to Roanoke, the Star City of the South, and invites you
to relax and mingle at this opening reception. Stop by and join us for a drink and
hors d’oeuvres!
SFCS OPEN HOUSE
Wednesday, February 21 I 5:30 - 6:45pm
SFCS Office
305 South Jefferson Street in Downtown Roanoke
Curious about how architects design and where they work? Join us for a tour;
we can’t wait to show off our offices and let you meet our staff and see the
inner workings of our firm.
BY DESIGN CELEBRATION
Wednesday, February 21 I 7:00 – 10:00pm
The Taubman Museum of Art
110 Salem Avenue SE in Downtown Roanoke
Celebrate By Design at our Wednesday night event with fabulous food and an
open bar in the highly acclaimed and award-winning Taubman Museum of Art,
located in the heart of downtown Roanoke.
AGEN
WEDNESDAY, FEBRUARY 21ST
7:00 – 7:45am Continental Breakfast
8:00 – 8:30am Welcome: By Design 2018
Tye Campbell, PE I CEO, SFCS
8:30 – 9:30am Keynote Speaker:
Garry Golden
Expert in Emerging Trends & Identifying Change
9:30 – 10:30am Imagine The Future: Disruption or Destiny
This session will explore the integration of strategic planning,
master planning, and capital planning for Life Plan Communities
to stay viable and sustainable. Careful integration of all three of
these important planning efforts is crucial to the success of any
organization. Execution for all of these plans for senior living
providers is particularly complex given the business model that
blends real estate holdings, housing, resident care services, and
community outreach.
Using examples from other communities, hear about tools being
used to ensure full integration of your short- and long-term
planning goals. Find out how these plans are interrelated and how
they can positively affect your ability to maintain and expand your
mission.
David Slack I Principal, ARI, Inc.
Scott Townsley I Principal, Trilogy Consulting, LLC
10:30 – 10:45am Break
10:45am – 12:00pm Don’t Re-invent the Wheel, Re-align it:
A Case Study on Transformation
Like many long-established quality organizations, Granite Farms
Estates was faced with an aging infrastructure, increased costs and a
land-locked campus. The owner knew that they had to transform their
current care center to remain competitive in the market and to better
serve their residents, but how do you continue your mission of service
and re-invent your community when there’s nowhere to build? Learn
how the project team used creative thinking to develop an innovative
solution that took an underappreciated asset and turned it into the
most sought-after location on the campus. Presenters will discuss the
team’s solution, a combination of state-of-the-art Assisted Living with
modern independent living apartments, and how cues were taken from
the latest residential design to shape the future of senior living.
Amy Carpenter, AIA, LEED®AP I Vice President, SFCS
Carie Shingleton, ASID, LEED®AP I Associate, SFCS
DA
12:00 – 1:00pm Lunch in Crystal Ballroom
Creating Community, Connecting Lives:
1:00 – 2:15pm
The Integration of Technology and Senior Living
From smart devices to smart homes and the applications that
enhance them – technology and data have insights that can be
leveraged to create a depth and quality of life that have yet to
be fully realized in senior living. Learn more about how consumer-
based technology is being used with supportive devices and how
they can be utilized as a marketing differentiator.
Rob Love I CEO/President, Love & Company
John M. Robinson, MD, PhD I CEO, Wellzesta, Inc.
Kyle Robinson, MA I Sr. VP of Strategy, Spectrum Consultants, Inc.
2:15 – 2:30pm Break
Bring I.T. Home:
2:30 – 4:00pm
Strategic Planning for Technology
Senior housing providers must find effective ways to align and
prioritize technology initiatives to support their mission of service.
These initiatives are enabling new ways to become more resident
focused, promote workforce productivity and enhance execution.
Do you have the infrastructure in place to support these new
advances in smart devices and applications? This session will
explore examples of how forward-thinking communities
are integrating technology into planning and laying the framework
with systems and designs to expand the possibilities of aging
services.
Adrian Judy, NHA I IT Services & Chief Information Officer,
Masonic Homes of Kentucky, Inc.
Melissa C. Pritchard, AIA, NCARB, LEED®AP BD+C
Senior Vice President, SFCS
Steve Kidwell, PE, RCDD I Vice President, SFCS
“This is one of my favorite conferences. I always
leave energized and with new ideas
to bring back to my team. The quality of
the presentations is always excellent!”
-Matthew Giannini, VP of Operations
Frederick Living
AGENDA THURSDAY, FEBRUARY 22ND 7:00 – 7:45am Continental Breakfast 8:00 – 9:00am Featured Speaker Brook S. Kennedy, ISDA Associate Professor, Industrial Design School of Architecture + Design I Virginia Tech 9:00am – 9:15am Break 9:15 – 10:30am Repositioning for Relevance 2.0 – The REMIX! Last year, presenters demonstrated how communities across the country successfully repositioned their campuses with creative marketing strategies, quality care delivery and sound financial practices. Repositioning for Relevance – The Remix discusses a different set of communities with very different challenges and opportunities. This session will demonstrate how these providers reimagined senior living and reshaped the physical environment to meet the changing needs of their residents. Presenters will highlight the unique process for developing cost-effective solutions to provide a new brand, culture, and revenue to allow for expanded services and amenity upgrades. Tye Campbell, PE I CEO, SFCS Kevin Deck, AIA I Senior Associate, SFCS 10:45am Send-Off Brunch in Crystal Ballroom
R E G I S TR A TIO N RESERVE YOUR PLACE TODAY By Design is a sellout every year because of its reputation for delivering quality sessions and high value to attendees, so please register early! The deadline to register is Thursday, February 1, 2018, as space permits. To best accommodate all parties interested in attending the conference, we respectfully request that senior housing providers limit their registrations to four representatives, and industry consultants limit registrations to two per organization. Total Conference - $500 per person. The total conference fee includes access to all sessions; By Design 2018 conference materials; breakfast and lunch on Wednesday; and brunch on Thursday. Wednesday Only - $400 per person. The Wednesday-only fee includes access to Wednesday’s sessions; By Design 2018 conference materials; and breakfast and lunch on Wednesday. Thursday Only - $350 per person. The Thursday-only fee includes access to Thursday’s sessions; By Design 2018 conference materials; and brunch on Thursday. Note: All special events are complimentary. We accept conference registrations with a credit card payment online at www.sfcs.com. Full refunds can be given by January 30, 2018. After that date, no refunds will be accepted. Questions? Contact Jennifer Jacobs (jjacobs@sfcs.com), Christina Jennings (cvjennings@sfcs.com), or Valerie Lenhardt (vlenhardt@sfcs) at 1.800.873.2788. HEADQUARTERS HOTEL INFORMATION By Design returns to the historic Hotel Roanoke & Conference Center, located in the heart of downtown Roanoke. Check-in is at 4:00pm, check-out is at 11:00am, and complimentary shuttle service is provided to and from the airport. Conference attendees are responsible for their own hotel reservations. A block of rooms has been reserved at The Hotel Roanoke & Conference Center at the special rate of $134.00, plus tax, for single or double occupancy ($10.00 for each additional person over two). Only a limited number of rooms are available. To qualify for this rate, your reservations must be received by 5:00 p.m. on January 18, 2018. Be sure to mention you are an SFCS By Design attendee. To make reservations, call The Hotel Roanoke & Conference Center toll-free at 1.866.594.4722, or reserve your room online through www.sfcs.com.
ADDITIONA
Hampton Inn & Suites Cambria Suites Hotel
Roanoke-Downtown www.cambriasuitesroanoke.com
27 Church Avenue SE 301 Reserve Ave SW
Roanoke, VA, 24011 Roanoke, VA 24016
540.400.6000 540.400.6226
Hyatt Place Roanoke Airport/ Courtyard Roanoke Airport
Valley View Mall www.marriott.com
www.roanoke.place.hyatt.com 3301 Ordway Dr NW
5040 Valley View Blvd NW Roanoke, VA 24017
Roanoke, VA 24012 540.563.5002
540.366.4700
“This conference is always good and very thought-
provoking and centered around the benefits
to the senior population and owner/
operators. Great job again!”
-Michael Williams, Administrator
Shenandoah Valley
Westminster-CanterburyL HOTELS
305 S. Jefferson Street
For additional information about
Downtown Roanoke, please visit
www.downtownroanoke.org.STANDARD
US POSTAGE
305 South Jefferson Street PAID
Roanoke, VA 24011-2003 ROANOKE, VA
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