United Methodist Communications - Our Audience - The United Methodist Church
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United Methodist Communications
REACH AN INFLUENTIAL
CHRISTIAN AUDIENCE
Target relevant prospects by connecting
with the largest U.S. mainline Protestant
denomination and the third-largest globally.
UMCOM’s Christian content serves the
educated, affluent UMC audience in 125
countries through official denominational
websites, enewsletters, podcasts, social
media and other opportunities.
OUR AUDIENCE SEGMENTS
Pastors, Ministry Leaders,
Church Staff & Management
Members
Unchurched people seeking
deeper meaning in their
lives
Clergy, staff, leaders and members
consistently rank us as their first source for
church and ministry information.
Placing ads across our media will build an
awareness and a relationship between your
brand and our audience, optimally moving
them from qualified lead to consumer.
Our Audience
DECISION-MAKERS • LEADERS • Connecting you with members,
BOOK BUYERS • clergy, other local ministry leaders
POLITICALLY ACTIVE •
SOCIAL JUSTICE INTEREST • and staff, thought leaders
MISSIONS, LEADER
DEVELOPMENT •
GRADUATE DEGREES
2015 Research
Rate Card United Methodist
Communications
CONNECTS YOU WITH CHURCH
MEMBERS, CLERGY & LEADERS
EMAIL
UMNS Daily Digest $500/
News delivered Mon-Fri WEEK
MyCom (2x/month) $800/
Ministry tips MONTH
United Methodist Now $1000/
2x/month for Members MONTH
WEBSITES
UMC.org Square Banner $5/CPM
Footer (desktop & mobile) $3/CPM
Skyscraper $10/CPM
Minimum 50K impressions
UMCOM.org (flat/month) $500
Spanish, Korean, French $75
UMC portals (flat/month)
PRINT MONTHLIES
Call for Specs: 615-742-5411
Korean UM in Service $500
El Intérprete $500
PACKAGES
General Audience Premium $2500
Includes Digest, UMC.org,
MyCom, UM Now
WATCH Leader Package
Includes 200x200, Footer
UMC.org, UMCOM.org, MyCom
$1500
THIS
SITE UPGRADES &
REDESIGNS IN THE
FIRST HALF OF 2018 Leader MyCom Package $1000
MEAN NEW BANNER AD Podcast midroll, homepage
SPACE!
SIZES TO COME! skyscraper, enewsletter
banner ad
2
Banner Sizes
Websites SQUARE: 200x200
SKYSCRAPER: 200x400
FOOTER: 690x90 (desktop) • 517x68 •
280x45 (footer on mobile requires
UMC.ORG additional art sizes) + URL
Official Website of the Church Audience
1M Average Monthly Pageviews UMC.org, Korean.UMC.org,
359K Unique Monthly Visitors Hispanic.UMC.org & Francophone.UMC.org:
Mix of members, local church ministry leaders &
61% Mobile Sessions
staff, thought leaders, agency staff & seekers
Popular Destinations: News and
Media, Find-A-Church, What
UMCOM.org: Church leaders & staff looking for
We Believe
ministry outreach ideas & how to promote them.
.12% Average Ad CTR
Specs
UMCOM.ORG 72+ DPI, JPG or PNG. Call for GIF. Max: 100KB.
Ads with a white background require a thin
dark outer border. Send a web address to link
Website of Church your ad. We encourage your use of Google
Communications Agency tagging for DIY metrics in real time. Send art &
120K Average Monthly Pageviews URL to jmassey@umcom.org.
64K Unique Monthly Visitors
Ads designed in Korean, Spanish or French for
Popular Destinations: MyCom,
the language portals require a supporting
Training, Rethink Church
English translation provided in a text document.
.20% Average Ad CTR
LANGUAGE PORTALS QUESTIONS?
jmassey@umcom.org
Hispanic.UMC.org 615.742.5411
KoreanUMC.org
Francophone.UMC.org
Serve ESL Members, Leaders
25K Average Monthly Pageviews
.52% Average Ad CTR
3
Audience
Mix of members, local church ministry leaders &
staff, agency staff, thought leaders & seekers
Enewsletters
200x200 Banners
UMNS DAILY DIGEST
Delivered Monday - Friday
Readers interested in news of
church & social issues
20K Subscribers
40% Average Opens
2.2% Average Ad CTR
MYCOM
Twice-monthly to ministry leaders
with interest in outreach marketing
39K Subscribers
32% Average Opens
2.5% Average Ad CTR
>> Ask About the
New Podcast Opportunity!
MYCOM
UNITED METHODIST NOW
NEW OPPORTUNITY!
enewsletter for members
45K Subscribers
Specs 45% Average Opens
72+ DPI, 200x200 JPG or PNG. Max: 100KB. Ads
with a white background require a thin dark
outer border. Send a web address to link your QUESTIONS?
ad.We encourage use of Google tagging for jmassey@umcom.org
DIY metrics in real time. Send art & URL to 615.742.5411t
jmassey@umcom.org.
4
SPECS DIGITAL ADS WEBSITES
200x200
Send All Art & MAX SIZE: 100KB 200x400
FOOTER: 690x90
Direct Ad (desktop) • 517x68 •
Images, Fonts, Format
280x45 (mobile)
Questions To: 72+ DPI
EMBEDDDED FONTS
JPG, PNG, GIF ACCEPTED Top Slot
ADS WITH WHITE OR LIGHT
UP TO 4 ADS IN ROTATION
BACKGROUND REQUIRE A
JANE T. MASSEY THIN DARK BORDER
JMASSEY@UMCOM.ORG 2nd Slot
URL UP TO 4 ADS IN ROTATION
615-742-5411 Always send a specific
landing page/web address
to link your ad. Audience
We encourage your use of
Google Tagging for DIY UMC.org - Clergy, laity, seekers
tracking metrics.
UMCOM.org - Leaders
LANGUAGE ENEWSLETTERS OTHER
PORTALS OPPORTUNITIES
200x200 200x200
We're growing! Contact
us for other advertising
All ads must be designed in Images, Format
Korean, Spanish or French
needs, including
72+ DPI, JPG OR PNG advertorials and ads in
with a supporting English
WHITE BACKGROUND ADS
translation in a text an Annual Higher
REQUIRE THIN DARK BORDER.
document. Education Showcase.
Always send a specific landing
Always send a web address to
page/web address to link your ad.
link your ad. We encourage
We encourage your use of Google
your use of Google Tagging for
Tagging for DIY tracking metrics. Site upgrades and
DIY tracking metrics.
redesigns and a new
CRM in the first half of
Audience Audience
2018 mean new banner
Mix of members, local church ad sizes to come and
Mix of global members, local
ministry leaders, staff, thought
ministry leaders, staff micro-targeting of our
leaders & seekers
audience segments!
5TERMS
Advertising for all print and digital publications must
conform to the Social Principles of The United Methodist
Church and is subject to editorial approval. All ads, as
much as possible, should reflect the cultural diversity that
exists within the church. Policy prohibits promoting programs or
resources that are in direct competition with official United Methodist
Church programs or resources.
All advertisements must comply with all applicable federal, state and local laws and regulations and endorse
no political agenda. United Methodist Communications (UMCOM) reserves the right to refuse ads that do not
comply with these policies or refuse ads deemed inappropriate or unacceptable. UMCOM is not liable for any
costs relative to a rejected ad.
No ad will be published without execution of a valid advertising contract. New advertisers must complete a
credit application form and provide appropriate financial information to UMCOM. Upon credit approval,
subsequent ads can be invoiced by UMCOM and/or ad agency directly upon publication.
All invoices for ads should be paid within 30 days of invoice date. If payment is not received, accounts are
marked delinquent. UMCOM will initiate contact to inform advertiser of delinquent status. Delinquency is
subject to rejection of future ads. Furthermore, delinquent accounts with ads under contract (such as annual
contracts) may have ads pulled from the schedule.
Written requests for ad cancellation are not accepted after the reservation deadline. Fees of
$50/occurrence for: materials submitted after deadline; changes to submitted ad (size, placement, text,
design). All requests and authorizations must be submitted in writing. Design services from UMCOM are
available for an additional hourly design fee.
In consideration of publication of an advertisement, the advertiser and the agency jointly and severally will
indemnify and hold harmless United Methodist Communications, its officers, agents and employees against
expenses (including legal fees) and losses resulting from the publication of the contents of the
advertisement, including (without limitation) claims or suits for libel, violation of right of privacy, copyright
infringements or plagiarism.
WE'RE
Contact us for other advertising interests, including advertorials
and ads in an Annual Higher Education Showcase. Site
GROWING!
upgrades, redesigns & a new CRM in the first half of 2018 mean
new opportunities like larger banner sizes and audience info!
810 12th Avenue South
Nashville, TN 37203-4704
615.742.5411 | jmassey@umcom.orgYou can also read
