U.S. Economic Outlook 2023 - A 'soft landing' or 'deep recession?' Teneo Insights

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U.S. Economic Outlook 2023 - A 'soft landing' or 'deep recession?' Teneo Insights
U.S. Economic
Outlook 2023
A 'soft landing' or
'deep recession?'

Teneo Insights
March 2023
U.S. Economic Outlook 2023 - A 'soft landing' or 'deep recession?' Teneo Insights
U.S. Economic Outlook 2023

Foreword

The U.S. economy is currently experiencing levels of
inflation that have not been seen in 40 years.
Supply chain disruptions, rising global commodity and energy prices, volatility in
major economies and underlying demographic factors have all contributed to
rising prices. To manage this, the Federal Reserve has reacted quickly, raising
interest rates earlier and more aggressively than any other major economy.
In this paper, Teneo utilizes a combination of modelling, detailed analysis and
commentary from highly respected advisers across a range of subjects, including
politics, economics and consumer demand, to develop a comprehensive view of
how the challenges the U.S. economy faces are likely to evolve in the next 12-18
months. Included are forecasted key macroeconomic factors such as inflation,
GDP and employment, and considerations of a wide range of implications for
businesses, including consumer spending and behavior patterns, as well as
employment, rising inventories and access to credit.
U.S. Economic Outlook 2023 - A 'soft landing' or 'deep recession?' Teneo Insights
U.S. Economic Outlook 2023

Contents
                             Executive Summary                     04

                             The Current Situation                 07

                             Overall Outlook                       11

                             Outlook Across Key Economic Metrics   15

                             Sector-Specific Outlooks              24

                             Comparisons                           32
U.S. Economic Outlook 2023 - A 'soft landing' or 'deep recession?' Teneo Insights
Executive
Summary
U.S. Economic Outlook 2023 - A 'soft landing' or 'deep recession?' Teneo Insights
Executive Summary                                                                                                                                      Negative outlook     Moderate outlook       Positive outlook

                                                                                                        Soft Landing                                                      Mild Recession
                                                                                                        The Fed’s current policy is effective,                            The Fed decides that further interest
While there is evidence of growth against a backdrop                                                    inflation returns to pre-2022 levels, and                         rate rises and/or the Fed’s current
                                                                                                        consumer output increases as real wages                           policy results in more slowdown than
of global uncertainty for the U.S. economy, there                                                       trend upwards. As a result, the U.S. does                         anticipated and the economy enters
remains a very real risk that the U.S. could be about                                                   not enter a recession but experiences                             recession beginning in Q4 2022 and
                                                                                                        12-18 months of slow growth.                                      lasts 3-4 quarters.
to enter a prolonged recessionary period.
The U.S. government is currently trying to navigate its economy                       Inflation1                   2-3%                                                             2-3%
through a challenging inflationary period and orchestrate an outcome
that has never been achieved. In other words, manage the dual                         Interest rates2              2-4%                                                             2-5%
challenges that rising inflation and rising interest rates have on
economic growth while avoiding a recession and achieving its fabled                   GDP3                        0-2%                                                             -1-0%
soft landing.
                                                                                      Duration                      n/a                                                       2-4 quarters4
Positive indicators point to its achievability – inflation is down, the
labor market remains strong. Despite evidence of declining real                       Overall outlook              è/ì                                                             è/î
wages, this has not yet translated into declines in household
consumption. The line between a soft landing and a recession is thin.
                                                                                                        Deep Recession                                                    Long-term Inflation
Consumer confidence is at record lows, and the U.S. is seeing the                                       Greater downside than forecast.                                   Inflation remains high despite fiscal
biggest real wage declines in the wealthiest income brackets, which                                     Potentially driven by instability in the job                      policy intervention from the Fed. The
make up the majority of consumption.                                                                    or housing market, leading to a reduction                         economy may not enter a recession;
                                                                                                        in consumer spending or geopolitical                              however, it could result in a prolonged
In this paper, we outline four potential economic scenarios for the U.S.                                factors keeping prices up. This would                             period of slow or declining growth (well
going forwards; from a soft landing to the risk of long-term inflation                                  result in a steeper decline in GDP and                            into 2024) as wages fail to keep up
                                                                                                        likely last 4+ quarters.                                          with prices.
and a deep recession.
While there is cause to be optimistic about the U.S. economy, there                   Inflation1                   2-4%                                                             4-5%
remains a significant macroeconomic uncertainty, with the very real
possibility that the economy could be about to enter a deep and                       Interest rates2              2-5%                                                             5-6%
lengthy recession.
                                                                                      GDP3                         -2-4%                                                           -1-1%

Source(s): Teneo Research & Analysis                                                  Duration                 4+ quarters4                                                    4+ quarters4
Note: 1Levels of Inflation forecast for December 2023, 2Interest rate outlook as of
December 2023, 3Annual GDP growth outlook for 2023, 4Following the
commencement of the recession                                                         Overall outlook                î                                                                î

                                                                                                                                                                                                                     5
U.S. Economic Outlook 2023 - A 'soft landing' or 'deep recession?' Teneo Insights
Executive Summary

Where the U.S. lands       Six Key Takeaways
within this range of
outcomes depends
materially on how
quickly inflation
returns to target
levels. Prolonged high
inflation will have a
substantial impact on
consumption, which           While we expect to see a material              Interest rates are expected to remain           Real wages fell across 2022. Without a
could tip the U.S. into      softening on inflation in 2023                 high across 2023. While they will help in       material softening of inflation towards the
a recession.                 compared to 2022 figures, there is a           managing inflation, they will also continue     2% level, we will see real wages continue
                             real risk that inflation remains at the 4-5%   to impact borrowing and activity in the         to fall across 2023. The U.S. bucks the
                             level for the foreseeable future. This is      housing market. This is, in itself, a risk to   global trend with more well-off home
                             impacted by wage pressures, continued          the long-term stability of the U.S. economy.    owners seeing larger declines.
                             geopolitical turmoil and lack of interest      However, a repeat of the previous housing
                             rate effectiveness.                            crisis is extremely unlikely.

                             Real wage declines coupled with low              Unemployment is expected to stay              While inflation has fallen significantly over
                             consumer confidence will translate into a        below 5% in 2023; however, supply-            the past few months, further falls at this
                             drop in consumption. This is expected to         side shortages within the labor               magnitude and/or even greater levels will
                             be most acute in higher income groups,           market risk driving further inflation as      likely be required to avoid a recession. But
                             which have seen the largest declines in          upwards pressure on wages continue.           this is by no means guaranteed.
                             real wages.
Source(s): BLS, Reuters,
Factset, Teneo Research
& Analysis

                                                                                                                                                                            6
U.S. Economic Outlook 2023 - A 'soft landing' or 'deep recession?' Teneo Insights
The Current   2022 saw levels of inflation

Situation
              reach a 40-year peak
The Current Situation

The U.S. is currently            U.S. Consumer Price Index; 1980-2022
facing a period of                                                                                                                                        Consumer Price Index     Target Inflation Rate
intense inflationary              16%
challenge, with the
highest rates of                  14%
consumer price                    12%                                                                                          CPI is at its highest level in 40
rises in over 40 years
                                  10%                                                                                          years for the U.S. economy                                              8.0%
and interest rates
rising steeply.                     8%
                                    6%
A confluence of factors,
including the aftermath of          4%
the supply chain disruptions
                                    2%                                                                                                                                                                     2%
and costs relating to the
COVID-19 pandemic,                  0%
underlying demographic
challenges and the ongoing           -2
impacts of the Russia-                    1980      19831980s1986          1989     1992     1990s
                                                                                               1995       1998         2001     2000s
                                                                                                                               2004      2007      2010         20132010s2016        2019       2022
Ukraine conflict on energy                Source(s): Bloomberg, BLS
and commodity prices, have
driven U.S. inflation to a 40-
year high.

                                 Energy                                      Commodities                                 Pent-up demand                            Structural demographics
                                 There have been significant increases       The Russia-Ukraine conflict, along with     Following COVID-19, there was an          A tight labor market, caused by a
                                 in energy prices driven by the Russia-      supply chain issues caused by COVID-        unwinding of pent-up demand in the        shortage of workers and cultural shifts
                                 Ukraine conflict and subsequent             19, has created shortages and rising        form of delayed purchases. This           in the workplace, has meant that
                                 sanctions. Fuel oil prices increased by     commodity prices.                           increased demand and prices for many      businesses have had to increase
                                 65.7% in the 12 months to                   In 2022, the average wheat price was        goods and services as U.S.                wages to retain and/or hire workers.
                                 November 2022.                              35% higher than in 2021.                    households spent from their $2.1          To accommodate this increase in wage
                                                                                                                         trillion excess savings accumulated       cost, businesses are forced to raise
                                                                                                                         during the pandemic.                      prices, thereby contributing to inflation.
                                 Source(s): JP Morgan Asset Management, Macrotrends, Teneo Research & Analysis

                                                                                                                                                                                                            8
The Current Situation

To control inflation                 Effective Federal Funds Rate; 2018-2022
and bring it back
down towards the U.S.
                                       5%                                                                                                                                       4.33%
government’s target,                                                                                             Following rising inflation over the last 12 months,
the Fed has begun                                                                                                the U.S. Fed has raised the interest rate seven times
raising its fund rate.                 4%                                                                        in the past year to its highest level in 15 years
While raising the fund
rate helps to lower                    3%
inflation, it also slows
the economy down
                                       2%
and dampens growth.

                                       1%

                                       0%     …

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                                             …
                                                           2018                              2019                           2020                      2021               2022

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                                         11

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                                             Source(s): Bloomberg, Federal Reserve

                                     How interest rates manage inflation and
                                     preserve the value of currency:

Source(s): JP Morgan Asset
Management, Macrotrends,
Teneo Research & Analysis            Inflation:                                                 Currency:
Note: 1The Federal Reserve           Higher interest rates increase the cost of borrowing,      In addition to reducing inflation relative to other
increased the fund rate further      in turn reducing overall spend. Reduced demand for         countries, higher interest rates in the U.S. offer
on the 1st February 2023, to an
                                     goods and services forces prices to increase more          lenders greater return relative to other countries,
effective rate of 4.58%. This sits
outside the time-series shown        slowly, curbing the rate of inflation.                     thereby attracting foreign investment and causing
on the graph                                                                                    the exchange rate to rise.

                                                                                                                                                                                    9
The Current Situation

High inflation and
rising interest rates
are translating into
negative headwinds
across leading
consumer and                                                                                                                Unemployment
                              Wage Growth and Real                            Consumer Confidence
business indicators,
                              Disposable Income                               Consumer confidence has deteriorated
putting the U.S. at a                                                                                                               This is in the context of a tight labor
                                                                              against a backdrop of declining real          3.7%    market, with unemployment standing
growing risk of                        Although strong wage growth has
recession.
                              5.1%     been observed, standing at 5.1% in
                                                                              disposable income. Consumer confidence
                                                                                                                                    at 3.7% (Nov 2022), down from 4.5%
                                                                              is currently lower than at any point during
                                       Nov 2022, it is still well below                                                             (Nov 2021). Upwards wage pressure
                                                                              the COVID-19 pandemic and the Global
With price increases                   inflation.                                                                                   created by labor shortages risks driving
                                                                              Financial Crisis.
outpacing wage growth and              This translates to a decline in real                                                         inflation further.
resulting in declining real   -2.0%    disposable income (-2.0% Nov
wages, consumers are                   2021 to Nov 2022), eroding the
seeing their household                 purchasing power of consumers.
budgets squeezed. As
household incomes fall in
real terms and consumers
have less money to spend,
there is already growing
evidence of negative
headwinds across leading
indicators of business
output and household
consumption in the U.S.
                              Profit Margins                                    Business Confidence                         Inventories
Taken together, these         The net profit margins for the S&P 500            Business confidence has declined            Business inventories have been rising
indicators are linked to a    have declined for five consecutive                YoY, with current levels reminiscent        throughout 2022 and were 16.5% higher in
slowdown in GDP.              quarters, from 13% in Q2 2021 to 12% in           of those seen during the U.S.-China         October 2022 compared to 12 months
                              Q3 2022.                                          trade war in 2019; however, it is still     prior. This is indicative of slowing demand
                                                                                higher than the levels seen during          and a worsening cash position for
                                                                                the GFC.                                    businesses.
Source(s): BLS, Reuters,
Factset, Teneo Research &
Analysis

                                                                                                                                                                           10
Overall   An economic slowdown is

Outlook
          expected as we enter 2023
Overall Outlook

While the U.S. is seeing           Real GDP growth forecast, % Q1 2021-Q2 2024                                                                            Teneo Forecast Range
an economic slowdown
with a recession as a              GDP change from preceding quarter at annualised rate1 (%)                                                              Actual
very real possibility,                                                                                                                                    Forecast (Congressional
there are diverging                  8.0%                                                                                                                 Budget Office)
views on what the                                                                                                                                         Forecast (Federal Reserve)
economic outlook                     7.0%                                                                                                                 Forecast (OECD)
                                                                                                              Historic     Forecast
looks like for the next
12-18 months.                        6.0%
There is broad consensus
that the U.S. is likely to see       5.0%
an economic slowdown in Q1
2023 as the impacts of the
Federal rate rises from late         4.0%
2022 start to feed into the
economy; however, there is a         3.0%
significant divergence with
regards to the quarters
that follow.                         2.0%

In a best-case scenario, the
U.S. will likely see a ‘soft         1.0%
landing’ with low/slow growth
across 2023 before picking           0.0%
up in 2024. However, a                       Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024
downside scenario is a real
possibility and could see the       -1.0%
U.S. enter a prolonged
recession lasting well into
2024, as is currently forecast
                                    -2.0%
for the UK and Germany.
Over the following pages, we        -3.0%
assess the different scenarios                                2021                                     2022                                     2023          2024
that are likely to dictate where
the U.S. economy lands                      Source(s): BEA, OECD, CBO, Federal Reserve, Teneo upper and lower bound based on consolidation of forecasts
                                            (Conference Board, TD Economics, Bloomberg, SPF, Deloitte), Teneo Research & Analysis
within these ranges.
                                            Note: 1Seasonally adjusted

                                                                                                                                                                                    12
Overall Outlook

Actual GDP growth will likely be dictated by a small
number of key factors.                                                                                                                            Highly likely / high magnitude        Likely / medium magnitude          Unlikely / low magnitude

Potential         Further raising of           Slower-than-                 Declines in                 Weakening labor             Potential housing            Unforeseen                    External geopolitical        Change of
downsides         interest rates by            expected inflation           consumer spending           market                      market distress              instability in the            factors                      Government in 2024
                  the Fed                      deceleration                                                                                                      financial markets

Description       The Fed has committed        Despite interest rate        Consumer spending is        The U.S. labor market is    Higher mortgage costs        The current economic          Broader supply chain         The upcoming election
                  to continue interest rate    hikes, the Fed’s policies    heavily dependent on        currently strong;           and lower consumption,       conditions may result in      issues brought about by      in early 2024 will impact
                  hikes to curb inflation in   may not be effective in      individual circumstances    however, a weakening        if combined with             instability in part of the    COVID-19-related             policy decisions which
                  2023 despite fears of        reducing inflation in the    as well as expectations     labor market and            exacerbating factors         financial market,             delays and geopolitical      subsequently feed
                  sparking a recession         short-term due to                                        increases in                such as high                 resulting in significant      events                       through to the economy
                                               persistently high labor                                  unemployment could          unemployment, may            downside (e.g.,
                                               demand and other                                         destabilize growth          lead to a slowdown in        derivatives or PE)
                                               continued price                                          further                     activity and housing
                                               pressure                                                                             market crash

Key               • Higher interest rates      • High inflation will        • GDP is highly sensitive   • If the slowing of the     • With mortgage rates        • While the financial         • To the extent that         • An election cycle and
                    will likely further slow     continue to erode            to consumer spending        economy results in a        rising, we anticipate a      markets are, on the           geopolitical issues          potential subsequent
implications        growth via increased         consumers’ real                                          significant uplift in       slowdown in activity as      whole, well regulated,        persist or worsen (e.g.      change of government
                                                                            • Declines in consumer
                    borrowing costs              disposable income,           confidence can lead to      unemployment, the           individuals delay            there is still a small        deterioration of U.S.-       midway through a
                  • Higher than                  leading to lower             delays and reductions       effects of the              buying and selling; this     risk that under adverse       Chinese trade                recession / recovery
                    anticipated interest         consumption                  in purchases and have       slowdown could be           can have a significant       conditions, significant       relations and                risks introducing
                    rate rises could tip the   • In an extreme                a significant impact on     compounded by               impact on GDP, with          instability may arise         escalation of the            further instability
                    balance from slow            scenario, this may lead      outlook                     significant declines in     real-estate-related        • Depending on the size         Russia-Ukraine
                    growth to decline            to stagflation or result                                 consumer spending           activities contributing      of the market that is         conflict), supply chain
                                                                            • Both real and                                           to 15% of output                                           constraints and
                                                 in a deeper recession        perceived threats                                                                    impacted, this could
                                                 as the Fed has to raise      impact confidence,                                    • In a worse case              represent a large             shortages may bring
                                                 interest rates further                                                               scenario, mortgage           downside risk                 about higher input
                                                                              and customers may                                                                                                  costs and bolster
                                                 and more aggressively        choose to reduce                                        defaults may lead to a     • A number of different
                                                                              spend even if their                                     housing crash, further       markets have been             inflation
                                                                              personal                                                exacerbating                 cited as potential risks,
                                                                              circumstances are                                       economic distress            including
                                                                              unaffected                                                                           cryptocurrency, PE
                                                                                                                                                                   and derivatives

Likelihood of
downside

Magnitude of
                            High                         Med                         High                         Med                         Med                          High                         High                         Low
downside

Source(s): Teneo Research & Analysis

                                                                                                                                                                                                                                                   13
Overall Outlook

To understand how these factors will affect the overall outlook, we
outline four potential scenarios and consider how key macroeconomic
metrics would look in each scenario.                                                                                                                                       Negative outlook     Moderate outlook      Positive outlook

Four most likely broad economic scenarios

                          Soft Landing                                        Mild Recession                                       Deep Recession                                      Long-term Inflation
                          The Fed’s current policy is effective,              The Fed decides that further interest                Greater downside than forecast. Potentially         Inflation remains high despite fiscal policy
                          inflation returns to pre-2022 levels, and           rate rises and/or the Fed’s current policy           driven by instability in the job or housing         intervention from the Fed. The economy
                          consumer output increases as real wages             results in more slowdown than                        market, leading to a reduction in consumer          may not enter a recession; however, it
                          trend upwards. As a result, the U.S. does           anticipated and the economy enters                   spending or geopolitical factors keeping            could result in a prolonged period of slow
                          not enter a recession but experiences               recession beginning in Q4 2022 and                   prices up. This would result in a steeper           or declining growth (well into 2024) as
                          12-18 months of slow growth.                        lasts 3-4 quarters.                                  decline in GDP and likely last 4+ quarters.         wages fail to keep up with prices.

Inflation1                                     2-3%                                                 2-3%                                                2-4%                                                4-5%

Interest rates2                                2-4%                                                 2-5%                                                2-5%                                                5-6%

GDP3                                          0-2%                                                 -1-0%                                                -2-4%                                             -1-1%

Duration                                        n/a                                           2-4 quarters4                                        4+ quarters4                                        4+ quarters4

Overall outlook                                è/ì                                                 è/î                                                     î                                                  î
Source(s): Teneo Research & Analysis
Note: 1Levels of Inflation forecast for December 2023, 2Interest rate outlook as of December 2023, 3Annual GDP growth outlook for 2023, 4Following the commencement of the recession

                                                                                                                                                                                                                                      14
Outlook Across   A small number of key economic

Key Economic
                 factors are likely to dictate the
                 overall outlook

Metrics
Outlook Across Key Metrics

The speed and the extent to                 Consumer Price Index; forecast 2019-2024                                                   Teneo Forecast Range
which inflation returns to pre-
                                                                                                                                       Actual
2021 levels depend on a                      10.0%                                 Historic             Forecast                       Forecast (OECD)
number of key factors. In all
                                              9.0%
scenarios, we expect to see a
                                              8.0%
material softening of inflation                                                                                             A long-term inflation scenario
in 2023, returning to target                  7.0%                                                                          could see inflation remaining        Impact of long-term inflation
inflation levels of 2% by 2024                6.0%                                                                          at c.4% well into 2024               (scenario 4)
in the case of a ‘soft landing.’              5.0%                                                                                                               Long term-inflation will mean that the Fed will
                                                                                                                                                                 have to keep interest rates at current levels (or
                                              4.0%
Integral to the economic outlook over                                          For a soft landing to be                                                          potentially higher)
                                              3.0%                             achieved, the US economy
the next 12-18 months is how quickly                                           will need to see inflation fall                                                   This is likely to impact GDP as consumers reduce
inflation returns to pre-crisis levels.       2.0%                             significantly across 2023                                                         spending, in response to prolonged real wage
Inflation will naturally fall across 2023                                                                                                                        declines, and businesses reduce investment
                                              1.0%
as prices are compared to the already
                                              0.0%                                                                                                               In this scenario, the U.S. is likely to see low or
high levels seen in 2022. Furthermore,
with the Fed raising interest rates                     2019 2020 2021 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2                                                             declining growth for a prolonged period
earlier and more aggressively than                                    2022 2022 2022 2022 2023 2023 2023 2023 2024 2024
other geographies, it hopes to return to
the target levels of 2% by 2024.            Source(s): BLS, Teneo upper and lower bound based on consolidation of forecasts (TD Economics, SPF, Deloitte, OECD, Bloomberg, CBO)

However, there are several headwinds
facing the U.S. that may result in          Key drivers of go-forward inflation
medium to long-term inflation
remaining high, and it is not a given
that the U.S. will continue to see the
low levels it has seen historically.

                                            Fed Response                                                     Geopolitical Issues                                 Labor Supply Shortages
                                            Raising interest rates increases the cost of                     Continued geopolitical turmoil in Europe, as well   There are structural issues in the labor market,
                                            borrowing, which in turn impacts demand, putting                 as COVID-19 outbreaks in China, could continue      which have included inactivity and long-term
                                            downward pressure on prices.                                     to disrupt the supply chain and create excess       sickness, which have resulted in skill shortages.
                                            The Fed has been proactive in raising interest                   demand through shortages, driving prices            While this lowers the risk of widespread
                                            rates as a response to inflation, with this strategy             upwards.                                            unemployment being triggered by a downturn, it
                                            expected to continue.                                                                                                has placed upward pressure on wages, which
                                                                                                                                                                 may drive further inflation.
                                                                                                                                                                                                                     16
Outlook Across Key Metrics

Interest rates are expected to            Federal funds rate                                                                                   If inflation does not decline as expected, further    Forecast Range
continue to rise through the                                                                                                                   rate hikes are likely. This would result in a more
                                                                                                                                                                                                     Actual
first half of 2023 before                  7%                                                                                                  aggressive slowing of the economy and could
                                                                                                                                               result in a deep recession scenario.                  Market Average Forecast
declining from 2024 onwards.
                                           6%
While consensus appears to be that
the Fed is likely to begin lowering        5%
interest rates in the second half of
the year, there are a number of            4%
scenarios in which a significantly
different profile may be seen.             3%
                                                                                               A rapid decline in inflation, in case of a ‘soft landing,’ could see
If inflation turns out to be harder to                                                         the Fed dropping rates earlier than expected. Alternatively, the
                                           2%                                                  Fed may choose to lower interest rates to encourage growth if
unwind than anticipated, the Fed may                                                           a significant slowdown begins to emerge, favoring a slower
choose more aggressive rises at the                                                            decline in inflation to protect the broader economy.
expense of growth. On the other            1%
hand, a faster easing of inflation or a
more significant slowdown arising          0%
from interest rate rises may result in                         2021                             2022                                                    2023                                         2024
earlier lowering.
                                                 Source(s): Bloomberg, Federal Reserve, Teneo Research and Analysis

                                          When could the Fed keep raising                           When could the Fed lower
                                          interest rates?                                           interest rates?

                                          Inflation proves to be harder to                          Inflation returns to target quicker                                        Instability in the labor or
                                          unwind than expected                                      than expected                                                              housing market
                                          If inflation remains higher for longer than               If inflation starts to show signs of falling in early                      If the housing market or labor market begins to
                                          expected, the Fed may have to increase                    2023, the Fed may choose to lower interest rates                           show significant signs of trouble, such as large
                                          interest rates further so that long-term inflation        earlier than expected.                                                     upticks in unemployment or significant declines in
                                          expectations can be managed back to the                                                                                              house prices, the Fed may choose to lower rates
                                          target level.                                                                                                                        earlier to encourage growth.
                                                                                                                                                                                                                           17
Outlook Across Key Metrics

A soft landing or a mild               CPI and wage growth                                                                                                                               Wage Growth Forecast
recession could mean real
                                                                                                                                                                                         Inflation Forecast Upper-Bound
wages start to increase by
                                       10%
mid-2023.                                                                                  Historic    Forecast
                                                                                                                                                                                         Inflation Forecast Central Case
                                                                                                                                                                                         Inflation Forecast Lower-Bound
How quickly real wages return to
                                        9%
growth is critical for the economic
outlook and a key driver of
consumer spending. Individuals saw
                                        8%
declines in real wages across 2022
and, as a result, have begun feeling
less well-off than they did 12          7%                                                                                                      If long-term inflation occurs then real wages will
months ago. This is further                                                                                                                     continue to decline into the second half of 2023
exacerbated as savings                                                                                                                          and remain static into 2024.
accumulated during the pandemic         6%
are reduced. In a soft landing
scenario, real wages are expected
to grow again by early 2023.            5%
However, long-term inflation could
see real wages declining throughout
                                        4%                With CPI remaining higher than wage growth
2023 and then remaining static for a                      throughout 2022, consumers’ real wages
prolonged period. It is in this                           went into decline.
scenario that we would expect to        3%
see the greatest impact on
consumer spending.
                                        2%
                                                                                                        In a best-case scenario, wage growth continues
                                                                                                        while inflation falls. Real wages could rise from
                                                                                                        Q2 2023 and onwards, resulting in upticks in
                                        1%                                                              consumer spending.

                                        0%
                                                2021
                                                2021       Q1 2022        Q2 20222022Q3 2022           Q4 2022        Q1 2023          Q2 20232023Q3 2023                  Q4 2023           Q1 2024    Q2 2024
                                                                                                                                                                                                 Q1-Q2 2024

                                             Source(s): BLS, Bloomberg, OECD, Atlanta Fed, PIIE, Teneo Research & Analysis

                                                                                                                                                                                                                       18
Outlook Across Key Metrics

Over the past 12 months,                     Wage growth and the gap to inflation1                                                                    Wage Growth (%)
individuals across lower
                                                                                                                                                      Gap to Inflation (%)
income brackets have seen                                                                          Inflation – 7.1%2
faster wage growth, reversing
historic trends.                                                                                                   Average Income3
The impact of these declines is not
evenly distributed, with high-income
households being disproportionately
impacted by declines and, therefore,          Fourth quartile           4.8%                     2.3%                   $167k        Those working in professional
more likely to see the largest drops in                                                                                              services / corporate jobs
consumption.                                                                                                                         experienced low wage growth in
                                                                                                                                     comparison to inflation and
This is distinct from what is being
observed in other geographies, such                                                                                                  therefore experienced the most
as the UK, where wage growth in                                                                                                      substantial reduction in real
higher income groups has outpaced              Third quartile               5.7%                    1.4%                $81k         disposable incomes
lower income groups.

                                             Second quartile                        7.2%                    0.1%        $47k
                                                                                                                                     Those in the workforce in the
                                                                                                                                     lowest-paid income brackets have
                                                                                                                                     seen wage growth exceed inflation
                                                                                                                                     (albeit by a small amount)
                                                                                                                        $20k
                                                First quartile                      7.4%                        0.3%
Source(s): BLS, Atlanta Fed, FRED,
Teneo Research & Analysis
Note: 1Covers 12 month moving average of
median wage growth and inflation by income
as of November 2022 2Inflation November                      0%   1%   2%      3%      4%   5%   6%        7%      8%
2022 3Average income is after taxes and
includes all sources of income for 2021

                                                                                                                                                                             19
Outlook Across Key Metrics

Declines in real wages,                   Anticipated impact on consumption                                                                           Negative outlook       Moderate outlook       Positive outlook
coupled with low consumer
confidence, are likely to
translate into a drop in                                                                                                                                                 Higher income groups are
                                                                                                                Overall
consumption in the highest                 Income           Wage                              Implied real                       Consumer           Consumption          likely to reduce consumption
                                                                             Inflation1                         proportion of
income groups.                             bracket          increase1                         wage growth                        confidence         forecast             Larger drops in consumption are
                                                                                                                expenditure
                                                                                                                                                                         expected in groups that have
Real wage declines in the top income                                                                                                                                     experienced a real wage growth
brackets are resulting in drops in                                                                                                                                       decline over the last 12 months.
consumer confidence as households
feel less well-off. Consumer               Upper                                                                                                                         Since the highest income bracket
                                                                 4.8%                              -2.3%             44%               î                 ê
confidence is now at lower levels than     quartile                                                                                                                      accounts for 44% of expenditure,
during the 2008 GFC and the COVID-                                                                                                                                       even a small decline in real wages
19 pandemic.                                                                                                                                                             and confidence can have a
                                                                                                                                                                         significant impact on overall outlook.
Going forward, this is expected to
have a knock-on impact on                  Third
consumption, with low confidence                                 5.7%                              -1.4%             25%               î                 î               Lower income groups are
                                           quartile
resulting in households choosing to                                                                                                                                      likely to maintain
preserve savings and reduce                                                                                                                                              consumption to cover spend
consumption. Reduced consumption,                                                 7.1%                                                                                   on essential goods
particularly in high-income groups who
make up a significant proportion of                                                                                                                                      Since the lowest income quartiles
overall consumer spending, is likely to    Second                                                                                                                        have had real wage growth, we do
have a significant impact on outlook
                                                                 7.2%                              0.1%              18%               è               èì                not expect to see the same declines
                                           quartile
                                                                                                                                                                         in consumption.
and has the potential to tip the
economy into a recession.                                                                                                                                                In the scenario of a ‘soft landing,’ it is
                                                                                                                                                                         possible that consumption of
                                                                                                                                                                         discretionary products may increase
                                                                                                                                                                         if wage growth momentum continues
                                           Lower
                                                                 7.4%                              0.3%              12%               è               èì                and inflation falls within this group.
                                           quartile

                                          Source(s): BLS, Atlanta Fed, FRED, Teneo Research & Analysis
                                          Note: 1Covers 12 month moving average of median wage growth and inflation by income as of November 2022

                                                                                                                                                                                                                  20
Outlook Across Key Metrics

While the U.S. labor market                 Unemployment rate forecast1; Q3 2021-Q1 2024                                                                    Structural challenges facing
                                                                                                                                           Forecast Range
seems healthy on the surface,
there are structural challenges                                                                                                            Actual           the U.S. labor market
                                            6%
that have the potential to
create headwinds in the                                                                Even in worst-case recessionary scenarios, a                         Low participation rates
upcoming 12-18 months.                                                                 significant rise in unemployment is not expected.                    Over the last 20 years, the labor force
                                                                                       This is distinct from the recession following the                    participation rates in the U.S. have been declining
The U.S. labor market, on the whole,
                                                                                       GFC, where unemployment rose sharply from                            from an all-time high of 67.3% in January 2000 to
appears strong. Low levels of                                                          5% to 10% in the span of just two years.                             62.1% in November 2022, resulting in
unemployment and high amounts of
                                                                                                                                                            labor shortages.
open positions mean that although
unemployment is likely to increase as
                                            5%                                                                                                              High levels of long-term sickness
a result of interest rate rises, the
general consensus is that this                                                                                                                              U.S. life expectancy has declined by 0.6 years in
softening in the labor market will be                                                                                                                       the period from 2010 to 2022; 78.8 in 2010 to
modest. Even in worst case or more                                                                                                                          78.2 in 2022.
pessimistic forecasts, unemployment
                                                                                                                                                            In Europe, the increase over the same period has
is only set to rise to 5%, well below the
                                                                                                                                                            been 1.4 years to 82.1 in 2022.
levels seen during the GFC. However,
while unemployment may not rise                                                                                                                             Rising chronic health problems mean that
significantly, structural challenges in                                                                                                                     workers are less productive and absenteeism
the labor market, including low             4%                                                                                                              increases, thus reducing economic output.
participation and high levels of long-                                                                                                                      In fact, the CDC estimates that six in ten adults in
term sickness, are creating supply                                                                                                                          the United States live with a chronic disease.
challenges that may put further
pressure on inflation.
                                                                                                      If the Fed’s monetary response leads to a soft
                                                                                                                                                            Cultural shifts
                                                                                                      landing which results in a cooling of the labor       Following the pandemic, 38% of workers looking
                                                                                                      market, this could lead to unemployment rates         for a new job were doing so because of work-life
                                                                                                      stabilizing as economic activities continue.
                                                                                                                                                            balance challenges.
                                            3%                                                                                                              Since certain job roles are limited by the type of
                                                   Q3       Q4       Q1       Q2       Q3         Q4          Q1           Q2           Q3           Q4     flexibility they can offer, certain sectors will likely
                                                  2021     2021     2022     2022     2022       2022        2023         2023         2023         2023    face labor shortages as workers transition to
Sources: United Nations, Prudential,                                                                                                                        alternative careers.
Statista, Teneo Research & Analysis              Source(s): FRED, Teneo upper and lower bound based on consolidation of forecasts
Note: 1Not seasonally adjusted                   (Conference Board, TD Economics, Federal Reserve, SPF, Deloitte, OECD)

                                                                                                                                                                                                                 21
Outlook Across Key Metrics

Supply-side shortages created                How supply-side shortage can lead to a wage-price spiral
by structural challenges in the
labor market could lead to                                                                                                                                                                          External factors
further wage pressure and                                                                                                                              Feedback Loop                               causing price rises
drive up inflation as a result.
                                               Demographics
While low levels of unemployment
and high amounts of open positions
today generally point to a strong labor
market, this is a dynamic primarily               COVID-19
                                                                                         Reduced                                  Increase in                                                                                       Wage-price
driven by supply-side shortages                                                                                                                                                    Price rises
                                                                                        labor force                                 wages                                                                                            spiral?
rather than strong growth in business           Cultural shift
output. These supply-side shortages
are creating upwards pressure on
wages. While this wage growth has
helped individuals partially cover the
cost of rising inflation, it can also be a
driver of further inflation.

                                              As the economy began to recover following the easing of                      Wages rose as a result, which meant that businesses had to                                 If this feedback loop
                                              lockdowns, businesses across the economy started hiring.                     counteract the increased input wage costs by increasing                                    continues between wages
                                              However, there were supply-side problems which meant that                    their prices…                                                                              and prices, we could see
                                              workers were unwilling or unable to return to work.                          …the Russia-Ukraine conflict and pent-up consumer                                          a wage-price spiral,
                                              For those that did start working, cultural shifts meant that                 demand from the pandemic compounded this effect by                                         which may result in long-
                                              willingness to work certain jobs was reduced.                                raising demand, thereby causing further inflationary pressure.                             term inflation.

                                                         Unfilled job vacancies                       Total unfilled job vacancies                                                                                           Source(s): FRED
                                                         There were 10.3 million unfilled
                                                         job vacancies across the U.S.                 15M
                                                         economy in October 2022                       10M
                                                         Prior to the pandemic, there were
                                                         7.4 million unfilled job vacancies             5M
                                                         in October 2019

                                                                                                             201…
                                                                                                                    201…
                                                                                                                           201…
                                                                                                                                  201…
                                                                                                                                         201…
                                                                                                                                                201…
                                                                                                                                                       201…
                                                                                                                                                              201…
                                                                                                                                                                     202…
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                                                                                                                                                                                                                                                  202…
                                                                                                        0M
                                                                                                                       2018                        2019                       2020                       2021                       2022

                                                                                                                                                                                                                                                         22
Outlook Across Key Metrics

Changes to interest rates, inflation and suppressed consumer demand will
have a direct impact on business output.                                                                                          Highly likely / high magnitude     Likely / medium magnitude         Unlikely / low magnitude

                           % of       Sensitivities
Industry                   total U.S. Sensitivity to change                          Sensitivity to change                          Commentary
                           output                           Sensitivity to inflation                         Overall outlook
                                      in interest rates                              in consumer spend

                                                                                                                                      Increasing interest rates are likely to result in lesser borrowing and lower demand for real
Finance and real estate     20.2%             High                  Medium                 Medium                      ê              estate and mortgages

Industrials1 and                                                                                                                      Large-cap construction projects are likely to be delayed significantly due to higher
                            14.9%           Medium                  Medium                    Low                      î              borrowing costs; high materials costs are likely to dampen industrials
construction
                                                                                                                                      Professional services are likely to remain resilient as they are less exposed to interest
Professional services       13.0%              Low                    Low                     Low                      è              rates and consumer spending, but may face increased labor costs via wage inflation

Retail and wholesale                                                                                                                  A decline is expected as consumers seek to reduce discretionary spending and retailers
                            12.1%              Low                  Medium                   High                      ê              face higher goods and labor costs
trade
                                                                                                                                      Recession may increase need for social security and welfare payments, exacerbating
Government                  11.6%             High                  Medium                    Low                      î              the existing budget deficit brought about by COVID-19 spending

                                                                                                                                      Health spending is likely to remain resistant due to its non-cyclical nature; however, the
Education and healthcare    8.3%            Medium                  Medium                    Low                      è              strong dollar may deter foreign investment

                                                                                                                                      Although not severely impacted by interest rates or consumer spending, customers may
IT and communications       5.4%               Low                    Low                     Low                      è              choose to delay upgrades or ‘trade-down’ for lower cost providers or services levels

                                                                                                                                      Higher interest rates may impact debt repayments on capital expenditure, while inflation
Agriculture and mining      3.3%            Medium                  Medium                    Low                      î              is likely to drive up the cost of raw materials

                                                                                                                                      Consumers will likely reduce non-essential travel, and airlines seek to recoup losses
Transport and storage       3.2%            Medium                  Medium                   High                      î              from COVID-19 travel bans

                                                                                                                                      Despite being essential, overall spending is likely to decline where consumers choose to
Accommodation and food      3.1%               Low                  Medium                    Low                    è/î              trade down to cheaper alternatives

Energy and utilities        1.8%            Medium                  Medium                    Low                      î              Spend will likely increase as energy prices remain high

Arts, entertainment, and
                            1.0%               Low                  Medium                   High                      ê              Sector will likely decline as consumers reduce non-essential spending
recreation

                                                                                                  Source(s): US Bureau of Economic Analysis, Teneo Research & Analysis Note: 1Includes manufacturing, and materials               23
Sector-Specific   We expect reductions in consumer

Outlooks
                  spending, rising cost of capital and
                  reduced investment to acutely
                  impact certain industries
Sector-Specific Outlooks

            Consumer-              % change in average consumer expenditure towards each                                                                   As consumption declines,
            Facing                 expenditure category, 2007-2010, U.S.                                                                                   significant changes in spending
            Industries
                                                                                                                                                           behaviors are expected
Any reductions in                                                 Education                                                                     14%        Evidence from the 2008 GFC is informative
consumer spending                                               Health care                                                                11%             regarding where consumers may cut back. For
are expected to acutely                                                                                                                                    instance, between 2006 and 2010, U.S. consumers
impact discretionary                    Utilities, fuels, and public services                                                       5%                     materially adjusted their proportional household
consumer-facing                                                                                                                                            spend in order to prioritize certain goods and
                                                             Miscellaneous       Consumers reduced                                  5%
                                                                                                                                                           services over others. However, today’s environment
                                                                                 spend on discretionary
industries, as                                                                                                                                             is different in several ways.
                                                             Food at home        items, with larger                                 5%
individuals re-prioritize                                                        purchases facing the
spending as household                    Personal insurance and pensions         largest declines                             1%
                                                                                                                                                                      Greater competition for spend
income declines.                     Personal care products and services                                          (1%)                                                There are a number of goods which were
                                                                                                                                                                      previously considered discretionary but
                                                                   Housing                                       (2%)
                                                                                                                                                                      are now considered essential and
                                                   Housekeeping supplies                                    (4%)                                                      therefore are fighting for a wallet share,
                                                                                                                                                                      including broadband, mobile telephone
                                                    Food away from home                                   (6%)
                                                                                                                                                                      and streaming services.
                                                             Entertainment                           (7%)
                                                                  Footwear                           (7%)                                                             Latent demand for unavailable
                                                                                                                                                                      COVID-19 activities
                                           Public and other transportation                         (8%)                        Spending on                            Consumers have been prevented from
                                                                                                                               essential items
                                                     Apparel and services                       (10%)                                                                 travel and tourism activities. There is
                                                                                                                               remained robust as
                                                                                                                               consumers are                          evidence that consumers are looking to
                                                      Alcoholic beverages                      (10%)                           unable to make                         travel more and prioritize that spend. In
                                                                                                                               reductions in these                    2022, 60% of travellers planned on
                                    Household furnishings and equipment           (18%)                                        spending categories
Source(s): Labor Turnover                                                                                                                                             visiting a new desitination1. This makes it
Survey (US Bureau of Labor                  Vehicle purchases (net outlay)      (20%)                                                                                 likely that consumers trade down in other
Statistics); Morgan Stanley; CNN                                                                                                                                      areas of expenditure categories.
Business, OAG, Teneo Research                                                   -25% -20% -15% -10%              -5%     0%    5%    10%     15%     20%
& Analysis
Note: 1Results from a survey in
April and May 2022 via OAG’s
flight tracking app                Source(s): Consumer Expenditure Survey (US Bureau of Labor Statistics)

                                                                                                                                                                                                              25
Sector-Specific Outlooks

               Consumer-          Indicative ‘trade-down’ behavior for major U.S. supermarkets                                                                                                Consumers may switch to
               Facing                                                                                                                                                                         cheaper alternatives due to
               Industries
                                                                                                                                                                                              current economic conditions
                                                                                 Luxury1
Beyond a reduction                                                               Erewhon Market, Bristol                                                                                      Signs of ‘trade-down’ behavior are emerging, with a
                                                                                 Farms, Citarella Gourmet                                                                                     consumer survey from September 2022 indicating
in spending,                                                                                                                                                                                  that 70% of respondents indicated they were
                                                                                 Market
consumers are also                                                                                                            Some customers trade                                            trading down3.
more likely to ‘trade-                                                                                                        down on their consumption

                                                                                                                                                          Decreasing real disposable income
down’ their current                                                                                                           experience                                                      In the event of persistently high inflation and low
                                                                                 Premium                                                                                                      growth, it is likely that consumers will continue to
spending for cheaper                                                                                                                                                                          ‘trade-down’ throughout 2023 to offset reduced
                                                                                 Whole Foods, The Fresh Market,
alternatives.                                                                    Sprouts Farmers Market, Trader Joe’s                                                                         real incomes.
Retailers that can
                                  Some customers reduce consumption                                                                                                                           For businesses to retain customers and protect
demonstrate value
                                                                                                                                                                                              against trade-down behavior, they need to be
for money are likely                                                                                                                                                                          competing on the value for money they provide –
to win over trade-                                                               Hypermarkets                                                                                                 offers and loyalty will become increasingly important.
down customers.                                                                  Walmart Supercenters, Target, Kroger

                                                                                                                                                                                              In addition, unlike previous
                                                                                 Wholesale clubs
                                                                                                                                                                                              slowdowns, another emerging
                                                                                 Costco, BJ’s, Sam’s Club                                                                                     ‘trade-down’ market segment is
                                                                                                                                                                                              poised to see significant gains:
                                                                                                                                                                                                          Resale market growth
Source(s): US Consumer Pulse
           3                                                                     Discounters                                                                                                              Increasingly environmentally aware
Survey (Morgan Stanley);                                                         Aldi, Lidl, Walmart Discount2, Dollar Tree                                                                               consumers will look to save money by
2thredUP, Teneo Research &                                                                                                                                                                                purchasing second-hand. The second-
Analysis                                                                                                                                                                                                  hand fashion market is set to grow by
Note: 1Luxury segment tends to                                                                                                                                                                            26% across 20232.
trend more regional than
national, 2Corporate identifies                                       Key discounters have reported greater-than-expected earnings as
discount stores separately to                                         consumers aim to save money – Walmart reported 8.2% growth in Q3 2022
supercenters

                                                                                                                                                                                                                                                     26
Sector-Specific Outlooks

                                  Increasing mortgage rates are pricing consumers                                            …resulting in large declines in home sales and
           Real Estate            out of the market...                                                                       falling prices
                                                                                                                             8                                                   2000         Existing home sales (LHS)
                                                                                              Est. total mortgage                                                                1850
Interest rate rises               Period                Avg 30 yr mortgage rate                                                                                                               Housing starts (RHS)
                                                                                             repayment, 30 years1            6                                                   1700
have had a major
                                                                                                                                                                                 1550
impact on the                     Q4 2023 (forecast)                  6.2%                            $811,800
housing market with                                                                                                          4                                                   1400

mortgage rates                                                                                                                                                                   1250
                                                                                                      $830,880
doubling in the last
                                  Dec 2022                            6.4%
                                                                                             (46% increase in repayments)    2                                                   1100                -5.6%
12 months, resulting                                                                                                                                                             950
in steep declines in              Dec 2021                            3.1%                            $566,640               0                                                   800
activity and falls in                                                                                                                2020           2021            2022                   …predicted fall in house
house prices.                     Source(s): Mortgage Bankers Association of America, Freddie Mac, Teneo                         Source(s): FRED Economic Data, US Census                    prices over 20232
                                  Research & Analysis                                                                            Bureau, Teneo Research & Analysis

                                             Impact on demand and household income                                                                  Impact on wider economy

Source(s): FRED Economic          Reduction in                  Reduction in                    Cost of                      Decline in wealth/            Reduced                          Reduced
Data, Mortgage Bankers
Association of America, Freddie   demand                        supply                          living                       Wealth effect                 borrowing                        construction activity
Mac, Teneo Research & Analysis    As mortgage rates rise,       As demand dries up, supply      Any homeowners on            As wealth declines in the     Homeowners are less likely       Declining house sales impact
Note: 1Calculated using the       consumers are priced out of   can also be affected, as        variable mortgages will      economy, consumers tend       to undergo equity                the wider contraction and real-
average mortgage value of a       the market. Over 70% of the   homeowners choose not to        have to endure increased     to tighten spending and       withdrawals when the price       estate industries. Fewer
house: $387,600 (Dec 2022)        U.S. population cannot        move until mortgage rates       monthly repayments,          increase savings, even more   of their home is lower than      house sales lead to lower
multiplied by the Avg. 30 year    afford the median             are more favorable and          diverting spend from other   so if there is widespread     expectations. Subsequently,      associated activity, such as
mortgage rate 2 Forecast from     mortgage rate as it stands.   house prices stronger.          areas of the economy.        negative equity.              activity in financial markets    home improvements.
Case-Shiller survey of 25 house
pricing strategists                                                                                                                                        may fall.

                                                                                                                                                                                                                      27
Sector-Specific Outlooks

                           Purchasing Managers Index (PMI) indicates the                              PMI underlying components
           Industrials     industry is in decline
                                                                                                                                                               Expanding     Contracting

                           PMI is a leading indicator, calculated using survey responses from         PMI components             Dec Index      Nov Index    Ppt. Change   Direction
Though initial warning     purchasing managers in the U.S. economy, that gauges the outlook
signs are there, the       for the manufacturing sector based on five key components (right).         New orders                      45.2          47.2          -2.0          î
industrial and
manufacturing sector                                                                                  Production                      48.5          51.5          -3.0          î
                                         PMI (Dec 2022)                A score above 50 suggests
is likely to be more                                                   the industry is in expanding
                                         48.4
                                                                                                      Employment                      51.4          48.4         +3.0           ì
insulated than other
industries due to pent-                                                A score below 50 suggest       Supplier deliveries             45.1          47.2          -2.1          î
                                         Previously 49.0               the economy is contracting
up demand, offsetting
price pressure.                                                                                       Inventories                     51.8          50.9         +0.9           ì
                                        The latest readings suggest the industry is in decline
                                        and will continue to decline                                  Additional indicators      Dec Index      Nov Index    Ppt. Change   Direction

                                                                                                      Pricing                         39.4          43.0          -3.6          ê
                           • Overall sector outlook is neutral/negative for 2023, as
                             high order backlogs, easing supply chain pressures and                   Order backlog                   41.4          40.0         +1.4           ì
                             margin tailwinds from recent price increases offset weaker
                             macroeconomic growth.
                                                                                                                In the manufacturing sector, downward pressures are coming
                           • Pent-up demand has driven solid orders through Q3                                  from a lapse in new orders, production and supplier deliveries.
                             2022 for most issuers, which should support mid-single                             Additionally, inflation pressure is driving up costs, though this is
                             digit sector revenue in 2023.                                                      expected to lessen for 2023.
                           • Demand risks include China’s Zero Covid policy, the
                             Russia-Ukraine conflict and capital spending.                                      That being said, employment is expanding, and though inventory
                                                                                                                levels are unusually high, the risk of write-off is limited, largely due
                                                                                                                to products waiting on components for completion and companies
                                                                                                                holding higher a safety stock of key raw materials. Additionally, a
Sources: ISM PMI, Teneo                                                                                         backlog of orders is supporting growth.
Research & Analysis

                                                                                                                                                                                       28
Sector-Specific Outlooks

             Aerospace
                                      Revenue passenger miles (number of miles travelled by paying                                     Key features of the airline
             and Aviation             passengers) for domestic and international flights in the U.S.,                                  performance during recessions
                                      Jan 2000-Sep 2022
                                                                                                                                       Cyclicality with GDP Growth
Aerospace and                                                                                                                          Airline profit cycles closely follow that of the
                                      100m                                                                                             economy, as aviation demand is primarily a
aviation are highly                            Dot-com crash,                   Global                                      COVID-19   consumption-led phenomenon – in 2009, at the
cyclical businesses                             9/11, SARS                     Financial                                    pandemic
                                       90m                                                                                             height of the GFC, air traffic dropped 6.1%.
and are heavily                                  pandemic                        Crisis
connected to the state                                                                                                                 Lagged recoveries
of the economy.                        80m                                                                                             Passenger numbers generally lag behind the
                                                                                                                                       recovery in industrial output due to reliance on
                                                                                                                                       employment and household incomes; this lag is
                                       70m                                                                                             exacerbated further for ‘premium’ class travel as
                                                                                                                                       opposed to ‘economy’ class.
                                       60m
                                                                                                                                       Freight often recovers before
                                                                                                                                       passenger travel
                                       50m                                                                                             As freight is linked inextricably to industrial
                                                                                                                                       output, and is typically a preferred mode of
                                                                                                                                       transport for shipping due to its low transit times,
                                       40m                                                                                             it often recovers first – during the GFC, freight
                                                                                           The Global Financial Crisis                 began recovery four months before world trade
                                       30m                                                 was the first time a recession              and two months before industrial production.
                                                                                           on its own led to negative air
                                                                                           travel growth
                                       20m

                                       10m
Source(s): US Department of                                                                                                                               Aviation and aerospace
Transportation; (Franke and
John, 2011) What comes next            0m                                                                                                                 players should see the
after recession? – Airline industry                             2000s                                2010s                   2020s                        looming recession as a
scenarios and potential end
games, Teneo Research &                                                                                                                                   considerable headwind
Analysis                                     Source(s): US Department of Transportation

                                                                                                                                                                                              29
Sector-Specific Outlooks

                             Valuations are falling as interest rates are on                                           …and there are a number of challenges faced
           Private Equity    the rise….                                                                                by the sector
                                                                                            S&P price to sales (LHS)
                                                                                            FED funds rate (RHS)             Economic uncertainty
Private equity houses                                                                                           %            Over the past five years, private debt funds have done exceedingly
                             P/S Ratio
                                                                                                                             well, with fundraising almost doubling. However, inflation and the
have become                   5.0                                                                               3.5          rising cost of capital continue to alter deal values and influence the
accustomed to                                                                                                                financial markets.
operating in low-             4.5
interest rate and low-                                                                                                       Rising interest rates increasing cost of debt
inflationary                                                                                                    3.0          Historically PE firms have enjoyed low cost of debt due to low-interest
                              4.0                                                                                            rates; as interest rates rise to curb inflation this poses higher risk to
environments. The
                                                                                                                             PE firms.
highly leveraged
nature of this                3.5
                                                                                                                2.5          Decreasing capital calls
industry poses                                                                                                               During the previous financial crisis, capital calls (collecting funds from
potential risks to the        3.0                                                                                            limited partners) dropped substantially, though this is expected to be
sector going forward.                                                                                                        less pronounced than the crisis of 2008/09 given the more
                                                                                                                             sustainable pace of contributions over the past decade.
                              2.5                                                                               2.0
                                                                                                                             Re-direction of investment
                              2.0                                                                                            With the high-interest rate environment, investors may seek to re-
                                                                                                                             direct funds away from riskier investments and lock in a guaranteed
                                                                                                                1.5          return. That being said, if the Federal Reserve starts a cycle of
                              1.5                                                                                            interest rate cuts this may well see an uptick.

                              1.0                                                                                            Dollar strength
                                                                                                                1.0          Strength in the dollar typically leads to more outbound M&A and less
                                                                                                                             inbound M&A given relative prices, though this trend is known to
                              0.5                                                                                            break during times of recession.

                                                                                                                             EBITDA multiples
                              0.0                                                                               0.5          Private equity has enjoyed significant value creation at the point of
                                    2013   2014   2015   2016   2017   2018   2019   2020    2021   2022                     sale through EBITDA multiple expansion; as multiple expansion
Source(s): S&P Capital IQ,                                                                                                   slows, we expect the value created by PE firms to decline.
FRED Economic Data, Teneo           Source(s): S&P Capital IQ, FRED Economic Data,
Research & Analysis                 Teneo Research & Analysis

                                                                                                                                                                                                      30
Sector-Specific Outlooks

                           FAANG stock performance versus S&P 500 (2022)                                  Increasing interest rates will lead to a number of
         Technology                                                                                       hurdles for the industry
                                    S&P 500                            Meta Platforms, Inc.
                                    (^SPX) - Index Value               (NasdaqGS:META) - Share Pricing
                                                                                                                 Limited access to cheap capital
                                    Netflix, Inc.                      Apple Inc.                                Rising interest rates have discouraged investors from making risky
Amid increasing                     (NasdaqGS:NFLX) - Share Pricing    (NasdaqGS:AAPL) - Share Pricing
                                                                                                                 moves. VC investment dropped ~34% QoQ in Q3 2022, the largest
interest rates,                     Amazon.com, Inc.                   Alphabet Inc.                             drop in a decade.
investors fail to see               (NasdaqGS:AMZN) - Share Pricing    (NasdaqGS:GOOGL) - Share Pricing
the value in
technology stocks          CapIQ                                                                                 Revenue growth below expectations
as the path to                                                                                                   Investment has been high in technology companies assuming
                            20                                                                                   ambitious growth targets. These expectations have not been borne out.
growth is unclear.
                                                             FAANG stocks have dropped
                                                             on average by almost 30% YoY
                                                                                                                 Decline in ad spend
                             0                                                                                   Tightening budgets have caused advertisers to pull back
                                                                                                                 on spend. For many tech firms like Meta, ad spend is the primary
                                                                                                                 revenue stream.

                            -20
                                                                                                                 Decline in consumer purchases
                                                                                                                 Consumers are putting off device purchases due to decline in
                                                                                                                 purchasing power. E-commerce sales are also expected to continue
                                                                                                                 to taper off into 2023.
                            -40

                                                                                                                 Continued pressure on labor market
                                                                                                                 90,000+ tech worker layoffs occurred as part of double-digit percent
                            -60                                                                                  layoffs in 2022. This comes amidst a broader labor shortage affecting
                                                                                                                 up to two million manufacturing workers.

                                                                                                                 Continued strength of the dollar
                            -80
                                      Q1 2022              Q2 2022        Q3 2022           Q4 2022              Tech sectors have more international revenue exposure than the rest
                                                                                                                 of the S&P 500 and are experiencing the dollar cutting into revenues
                                  Source(s): Barron's, Garnter, Forbes, Reuters, CNBC, CBInsights,               from abroad.
                                  Deloitte, S&P Global, Teneo Research & Analysis

                                                                                                                                                                                      31
Comparisons   Compared to Europe, the
              U.S.’s outlook has improved
              in recent months
Comparisons

                                        1970s stagflation        Early 1980s              Early 1990s             Early 2000s dot-        2008 Global             2020 COVID-19           Today
Previous U.S.
                                                                 recession                recession               com crash               Financial Crisis        recession
slowdowns and
recessions can inform     Scale and       Five consecutive        Four consecutive         Three consecutive       No consecutive          Four consecutive        Three consecutive      While there are
                                          quarters of negative    quarters of negative     quarters of negative    quarters of             quarters of negative    quarters of negative   diverging views on the
the likely outlook of     length
                                          growth between Q2       growth between Q1        growth between Q1       negative growth,        growth between Q4       growth between Q2      exact profile, market
the next 12-18 months.                    1974 and Q2 1975,       1982 and Q4 1982,        1991 and Q3 1991,       but seven               2008 and Q3 2009,       2020 and Q4 2020,      consensus suggests
                                          bottoming out at        bottoming out at         bottoming out at        consecutive quarters    bottoming out at        bottoming out at       slow growth and/or
                                          -2.3% growth q-o-q      -2.6% growth q-oq        -0.9% growth q-o-q      of declining growth     -4.0% growth q-o-q      -8.4% growth q-o-q     declines lasting
                                                                                                                   from Q3 2000 to                                                        throughout 2023
                                                                                                                   Q4 2001

                          Causes          External shocks via     Contractionary           Contractionary          Contractionary          Financial crisis via    Government             Contractionary
                                          the 1973 oil crisis     monetary policy to       monetary policy to      monetary policy to      the U.S. housing        policies to combat     monetary policy to
                                          and the fall of the     reduce inflation         reduce inflation        reduce inflation        market crash and        the effects of the     curb inflation caused
                                          Bretton-Woods           caused by external       caused by external      caused by a stock       liquidity crisis,       COVID-19               by rising energy
                                          system, exacerbated     shocks via the 1979      shocks via the 1990     market bubble           which reduced           pandemic, primarily    prices and a strong
                                          by policy               energy crisis and the    oil price shock and     which precipitated      consumption and         lockdowns and          labor market
                                          intervention to curb    Iranian Revolution       internal shocks via     lower consumer and      investment activity     social distancing
                                          inflation                                        the Tax Reform Act      business confidence     substantially

                         Comparisons to 2023

                         The Federal Reserve needs to                A soft landing scenario most                  A deep recession/long-term
                         balance boosting economic                   closely mimicking the dotcom                  inflation scenario may be closer
                         activity while maintaining                  crash, defined by a prolonged                 to the stagflation of the 1970s
                         inflation, which limits the extent          period of slow growth
                         to which expansionary monetary
                         policy can be leveraged and                                                                                                               Businesses should seek to
                         may result in a prolonged period                                                                                                          prepare for a prolonged high
                         of challenge                                                                                                                              interest rate environment,
                         Source(s): Teneo Research & Analysis                                                                                                      unlike previous recessions

                                                                                                                                                                                                              33
Comparisons

Previous U.S.            Real GDP growth in the U.S., indexed to one quarter before the start of the
slowdowns and
recessions can inform    recession caused by these events (re-based to 100)
the likely outlook of
the next 12-18 months.   115

                                                                                                              2000s Dot-com crash

                                                                                                              Real GDP forecast upper-bound
                         110                                                                                  1990s

                                                                                                              1980s (first recession)
                                                                                                              COVID-19
                         105
                                                                                                              1980s (second recession)

                         100

                                                                                                              1970s stagflation

                          95
                                                                                                              Real GDP forecast lower-bound

                                                                                                              2008 Global Financial
                                                                                                              Crisis

                          90

                                                                                                       Quarters
                          85
                                       1                2             3   4   5       6          7        8
                               Source(s): Teneo Research & Analysis

                                                                                                                                              34
Comparisons

Compared to Europe,            GDP annual growth forecast for 2023 of selected                            Inflation impact on % of consumer baskets
the outlook for the
U.S.’s GDP growth in           countries, revised over the course of 2022                                 around the globe (OECD)
2023 has improved in                                                                                      Source(s): OECD                                   4%
recent months due to             4%
stronger economic                       World                                                                                 6%                                  9%
performance.
                                 3%     Europe
For the majority of 2022,                                                                                                            32%
                                        U.S.                                                                                                                            33%
U.S. growth in 2023 was                                                                                                                               61%
                                 2%                                                                                62%
forecasted to be lower than             UK
that in Europe. This trend
has reversed since Q4
2022. The U.S. is now            1%
expected to perform better                                                                                            United States                         Euro Area
than Europe throughout
2023 for several key             0%
                                                                                                                               12%                                7%
reasons:                              Jan-22                    Jun-22                        Nov-22
                                                                                                                    26%                                                13%

• U.S. response to inflation    -1%
  in 2022 was rapid – the
  Fed raised interest rates    Source(s): Consensus Economics, Teneo Research and Analysis)
  before other major                                                                                                                                    80%
                                                                                                                               62%
  economies.
                               Factors contributing to improvements in the U.S.’s
• European dependence          economic forecasts                                                                           Japan                              UK
  on energy from Russia
  meant that the 2023                                                                                     Country             Current Interest Rate   Nov-22 Inflation Rate
  outlook for real GDP in
  Europe has been further                                                                                 United States        4.5%                    7.1%
  revised downwards as
  the conflict continues.                                                                                 Euro Area            2.5%                    10.1%
                               Raising interest         Strong performance        Less exposure to
                               rates early in 2022      in the labor market       cheap energy from       Japan                -0.1%                   3.8%
                               when inflation           throughout 2022           Russia in comparison
                                                                                                          UK                   3.5%                    9.3%
                               initially appeared                                 to European countries

                                                                                                                                                                                35
U.S. Economic Outlook 2023

Authors

Gee Lefevre                        Jess Egan               Adam Hobbs
Senior Managing Director           Associate Director      Senior Consultant
Management Consulting,             Management Consulting   Management Consulting
Global Lead of the Travel,
Leisure and Hospitality Practice
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