The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision

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The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
Exceptional shopping

   The biggest
shopping centre in
 Kungens Kurva
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
Kungens Kurva – Scandinavia’s
                           biggest r etail area
                          11
                                            EXECUTIVE SUMMARY & INVESTMENT HIGHLIGHTS
                                            THE FUTURE: ASSET MANAGEMENT INITIATIVES
                                                                                          - LOCATION
                                                                                        - PERFORMANCE
                                                                                                        - ABOUT KUNGENS KURVA
                                                                                                         - FINANCIAL OVERVIEW
                                                                                                                                  - CATCHMENT
                                                                                                                                 - TENANCY SCHEDULE
                                                                                                                                                       - DEMOGRAPHICS       - INFRASTRUCTURE
                                                                                                                                                                 - OWNERSHIP & LEGAL        - SALES PROCESS
                                                                                                                                                                                                            - ASSET DESCRIPTION
                                                                                                                                                                                                                            - CONTACT
                                                                                                                                                                                                                                                   - FLOOR PLANS

                                                                                                                                                                                                                                                                                      TABY
                                                                                                                                                                                                                                                          SOLLENTUNA
                                                                                                                                                                                                                                                                                                                                                        up to 10 minutes

                          CATCHMENT
                                                                                                                                                                                                                                                                                                                                                        10-20 minutes

                                                                                                                                                                                                 JARFALLA                                                                                                                                               20-30 minutes
                                                                                                                                                                                                                                                                                             DANDERYD
                                                                                                                                                                                                                                                KISTA
                                                                                                                                                                                                                                          E18                                                                                                  driving time to
                                                                                                                                                                                                                                                                    E4
                                                                                                                                                                                                                                                                                                                                               heron city      population
                                                                                                                                                                                                                                                                                                                                              Typ av hyresgäster                              Bu
   total sales                                                                                                                                                                                                        275

SEK 7.6
                                                                                                                                                                                                                                                              E18
                                                                                                                                                                                                                                                                                                                                               10 minutes               72,411

                                                                                                                                                                                                                                                                    SOLNA
                                                                                                                                                                                                               HASSELBY-VALLINGBY
                                                                                                                                                                                                                                                                                                E20
                                                                                                                                                                                                                                                                                                                                               20 minutes           798,490
                                                                                                                                                                                                                                                                                                                         LIDINGO
                                                                                                                                                                                                                                                                                                      DJURGARDEN
                                                                                                                                                                                                                                                                                                                                               30 minutes           1,498,381
                                                                                                                                                                                                                              275                                                     E4

                                                                                                                                                                                                                                                                                                                                                         Butik      Underhållning/skönhet
                                                                                                                                                                                                                                                                                                                                                                           Restaurang/café
                                                                                                                                                                                                                                                BROMMA                                                OSTERMALM
                                                                                                                                                                                                                                                                                                                                                   Type of tenants
 billion per year                                                                                                                                                                                                                                                                    STOCKHOLM                                                     (share of area)
                                                                                                                                                                                                                                                                                                                                             222
                                                                                                                                                                                                                                                                                   SÖDERMALM
                          CATCHMENT                                                                                                                                                                                                                                                                                           NACKA

                                                                                                                                                                                                                                          HÄGERSTEN-LILJEHOLMENS                                                                                            13%
                          Kungens Kurva Catchment Area                                                                                                                                                                                                                                     75
                                                                                                                                                                                                                                                                                                                                             228

                                                                                                                                                                                                                                                                       E4

          Heron City     has beenKurvaan   important       anchor     in the Kungens Kurva
                                                                                                                                                                                                                                                        E20

                    The Kungens        retail agglomeration  has a total                                                                                                            EKERö

                    catchment population of 1.5 million people within
      retail area since   2001. Its strategic location neighbours the world’s biggest
                                                                                                                                                                                                                                    HERON
                                                                                                                                                                                                                                     CITY
                                                                                                                                                                                                                                      E4                                    ENSKEDE-ÅRSTA-VANTÖR                                                     31%
                    a 30 minute driving radius. The primary catchment                                                                                                                                                                                                                                                                                                      69%
         IKEA warehouse         in Scandinavia’s
                    area comprises  the southern part of largest    retail area. With sales of
                                                          the Stockholm                                                                                                                                                              SKÄRHOLMEN
                                                                                                                                                                                                                                                                                                                                    229

                    municipality and the municipalities of Huddinge
         SEK 7.6 billion,    it isThese
                                    of course    Sweden’sconsistpremier    retail venue by far.
                                                                                                                                                                                                               E20                                                           226

                    and Botkyrka.        areas together          of a
                    consumer base of more than 600,000 people.
       For as long as HUI Research has measured retail and produced yearly                                                                                                                              BOTKYRKA
                                                                                                                                                                                                                                                              HUDDINGE

                                                                                                                                                                                            E4

                    Thereports,
                        secondaryKungens        Kurva
                                   catchment area          has been the leader.
                                                    comprises                                                                                                                                                                                                                                                                                           12 stores
                                                                                                                                                                                                                                                                                                                         73
                     Stockholm in general, and particularly the                                                                                                               E20                                                               FLEMINGSBERG                                                                                            5 entertainment/beauty outlets
             Growingmunicipalities
                      catchment areain the southern part City’s  main entrance, bus stops
                                                         of Stockholm                        andminuter
                                                                                          20-30     future                                                       E4                                                                 226

                     allEurope’s
                         reached within  20 growing
                                            minutes car drive.                                                                                                                                                                                                                                                                                          20 restaurants and cafés
  Stockholm is one of              fastest               tram The
                                                               stations. An expansion that will increase                                       SODERTALJE                      RÖNNINGE
                                                                                          10-20 minuter
  metropolitan regions, and residents in the total       customer flows.

                                                                                                                                                                                                                                                                                                                                                                      1.5
                     growth over the coming years according to
                                                                                                                                                                                                              TUMBA                                                         GLADÖ KVARN                                                    HANINGE      Besök fördelat på veckodagar
  catchment area are expected to grow from                                                Upp till 10 minuter
                                                                                                                                         E20

  today’s 1.8 million to 2.1 million by 2026. In

                                                                                                                                                                                                                                                                                                                                           over
                                                                                                                                                                              225                                                                                                                                                             30%
  addition, the area’s major infrastructure projects                                                                                                                                                                                                                                                               HANDEN

                                                                                                                                                                                                                                                                                                                                              25%
  will increase both traffic flows and accessibility.                                                       ikea
                                                                                                                                                                                                             BOTKYRKA S
                                                                                                                                                                                                                                                                                                                                   73

                                                                                                                                                                                                                                                                                                                                                million people
                                                                                                                                                            E4
                                                         AVERAGE          TOTAL                UNEMPLOYMENT         UNEMPLOYMENT                                                                                                                                                                                                              20%
        Expansion to KÖRTID
                        connect
                              till visitor flows      PURCHASING      PURCHASING           STOCKHOLM                SWEDISH
                       HERON CITY
  IKEA Centers are planning to         INVÅNARE
                                           expand POWER
                                                      the (€)
                                                                heron
                                                                      POWER (€ BILLION)    COUNTY
                                                                                        kungens kurva
                                                                                                                    AVERAGE
                                                                                                                                                                                                                                                                                                         VÄSTERHANINGE
                                                                                                                                                                                                                                                                                                                                          in the
                                                                                                                                                                                                                                                                                                                                              15% catchment area
  Kungens Kurva shopping       centre by
                       10 minuter
                                              35,00025,645
                                          72,411
                                                       m2        city 1.8              shopping centre
                                                                                           -                        -   ICA                                                SIBBLE
                                                                                                                                                                                                                                                                                                                                               10%
  along Modulvägen, all the way to Dialoggatan.                                                                                  JÄRNA
                       20 minuteR       798,490       30,848          24.6                 -                        -                                                                                                                                                              TUNGELSTA
  This will provide a central   connection       to Heron                                                                                                                                                                                                                                                                                          5%
                          30 minuteR     1,498,381       29,593           44.3                 7.1%                 8.0%
                                                                                                                                                                                                                                                                                                                                                   0%
                                                                                                                                                                                                                                                                                                                                                         Måndag Tisdag           Onsdag Torsdag
                                                                                              Sweden average purchasing power is EUR 17,148
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
Greatly increased customer base
10,000
new homes next to
   heron city                                                                                             Stockholm Bypass

                                                                                                                             New housing
                                                                                                                             constructions

                 In addition to an ever-increasing population in the capital,
                  the Stockholm Bypass, Tramway South and new housing
                                                                                                                                             Tramway
               constructions will make even more people closer to Heron City.                                                                 South

          Bypass = only 15 minutes to Häggvik         east and west within Huddinge Municipality, a
    The Stockholm Bypass will connect the north-      tramway expansion between Flemingsberg and
    ern and southern parts of the city with a new     Älvsjö is being built. The line will pass by Kun-
    western link under lake Mälaren. The bypass       gens Kurva and Heron City.
    will stretch from Häggvik in the north to Kun-
                                                      Homes for 10,000 people on Heron City's doorstep
    gens Kurva in the south, with six new above-
                                                      Along the new tram line, 18,500 new homes
    ground interchanges. Travel time for the entire
                                                      are planned and 4,200 of them will be right
    route will be only 15 minutes and 18 of the
                                                      next to Heron City. KF Fastigheter is planning
    21 km will be in tunnels. Visitors from Ekerö
                                                      to build a new neighbourhood with 10,000
    and the western suburbs will only have a few
                                                      people expected to move in from 2022. The re-
    minutes ride by bus or car to Heron City. Traf-
                                                      sult will be 10,000 new neighbours, or 10,000
    fic on the E4/E20 is expected to increase from
                                                      new customers.
    the current level of 92,500 vehicles per day to
    163,000 vehicles per day by 2035. At the By-                   Improved accessibility
    pass’s expected completion in 2026, Kungens       During the construction period, infrastructure                                         over

                                                                                                                              160,000
    Kurva will become one of the most accessible      projects posed practical challenges to the retail
    places in Greater Stockholm and Heron City’s      area, but now the benefits are starting to be
    catchment area will increase by hundreds of       seen. A new pedestrian and cycle bridge from
    thousands of potential customers in the west-     Skärholmen is in use, and in 2019 there will
                                                      be a completely new motorway exit, “Lindvre-                           vehicles per day by 2035
    ern suburbs and Ekerö.
                                                      ten Norra”, which will improve the commer-
                   Tramway South                      cial flow from the south and steer in the traffic
    To contribute to better communications to the     passing by Heron City.
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
Heron City in
sgäster
                        numbers Butiksmix kluster

              7
  Underhållning/skönhet
         Restaurang/café

        million
   visitors per year
                                     Heminredning/design
                                             Hemelektronik

                                            12%
                                                    Sport/mode
                                                           Dagligvaror/service

                                                                          Store mix
                                                                                                                              Titta in!
                                                                                                                       stockholm  Alviks Torg, Forum Nacka, Globen Shopping, Götgatan 72, Hallonbergen Centrum,
                                                                          (percentage of area)                            Hamngatan 12, Hamngatan 31, Heron City, Hornstull, Karlbergsvägen 8, Kista Galleria,
                                                                                                                        Kungsgatan 66, Regeringsgatan 42, S:t Eriksgatan 45–47, SF Bio Hötorget, Sickla Köpkvarter,
                                                                                                                               skhlm Skärholmen Centrum, Vasagatan 1, Vällingby Centrum gävle Stortorget
                                                                          home decor/design                        jönköping Lundströms plats 1 linköping Stora Torget 6 norrköping Drottninggatan 41, Drottninggatan 60

                                     21%                  43%                                                           nyköping Västra Storgatan 10 uppsala Bangårdsgatan 13, Resecentrum västerås Skrapan 129
                                                                          consumer electronics                                                           örnsköldsvik Storgatan 13

                                                                          sport/fashion

                                             24%                          groceries/services
                                                                                                                         stockholm Bromma Flygplats, Cylindervägen 15 Nacka Strand, Fältöversten, Kista Galleria,
                                                                                                                    Liljeholmstorget, Mörby Centrum, Odengatan 45, Sickla Köpkvarter, SKHLM Skärholmen Centrum,
                                                                                                                                 Stinsen i Häggvik uppsala Gränby Centrum västerås Krankroksgatan 17
                   A unique balance of stores, entertainment, cafés and restaurants.
                  Customers are welcomed by 50,000 m2 of lettable area over five floors
                   with 1,800 free parking spaces. A total of 37 players, many of them                               stockholm   Centralstationen, Farsta Centrum, PK-Huset Hamngatan, Ringvägen 106, Söderhallarna
                                                                                                                             göteborg Kungsportsplatsen uppsala  Centralstationen västerås Krankroksgatan 17
                        contributing to well-defined clusters with great appeal.
fördelat på veckodagar
                             7 million visitors                  Sport/fashion XXL sport and vildmark,
            Heron City is in many ways a destination, as 7       Sportringen, and Indiska outlet.
            million visitors come here each year. It’s a des-
                                                                 Groceries/services Willys, Direkten and Eco-
            tination for film lovers, a destination for eating
                                                                 shine.

                                                                                                                                                                            50,000
            out and a destination for exceptional shopping.
            At Heron City, the mix of stores includes some         1,800 free parking places, inside and outside
            very well-defined clusters:                          Parking is always free at Heron City, and
                                                                 we have just over 1,800 places to offer, both
            Home decor & design Sweden’s biggest Mio,
            Folkhemmet, Hemtex, Atlantis and Sängjät-
                                                                 outdoors in front of the main entrance and                                                                 m2 of lettable area
                                                                 indoors in our 5-floor multi-storey car park.
            ten.                                                 There are 6 electric vehicle charging stations
            Consumer electronics MediaMarkt spanning             and Ecoshine offers car washing and car care
            multiple floors.                                     services every day of the week.

ag Tisdag    Onsdag Torsdag Fredag Lördag Söndag
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
Heron City – an attractive entertain-
     ment centre with shopping since 2001
      #1
scandinavia’s largest
  cinema complex

             When Heron City opened its glass doors at Kungens Kurva in 2001
            the media wrote about a new phenomenon – an entertainment centre.
        Curiosity was great, since a London-based company with links to the world’s
       richest computer mogul was behind the building. The largest multi-screen cinema
         in Scandinavia was built at Heron City and the focus was on experiences,
         food and drink, rather than traditional shopping. Right from the beginning,
              Heron City was that bit more animated, that bit more tantalising.
                 Still number 1 in Scandinavia              mix, Heron City has a head start. Stockholm’s
       Today, Heron City has improved in terms of           residents are already used to being entertained
       shopping without losing its position as leader for   and surprised here. Because of this, they are
       experiences. This is still where you’ll find Scan-   keen to come here. Since Heron City opened
       dinavia’s biggest cinema complex, now with VIP       the number of visitors has increased significant-
       salons and a VIP lounge at Filmstaden. There are     ly, now numbering 7 million.
       bowling alleys, pool tables and arcade games at
                                                                      Continued focus on experiences
       O’Learys. There are also two newly-renovated
                                                            Heron City will continue to be the place to
       floors with something many people love and are
                                                            come for exciting and unexpected experiences
       passionate about – a SATS gym.
                                                            in the future. That’s why we are focusing our in-
                        Before its time                     vestments on marketing a distinct events strate-
       Today, as more and more shopping centres are         gy. Heron is where it’s happening!
       trying to move towards a more experience-based
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
Big facade, big tenants
over  SEK 1
  billion in annual
   in-store sales

                  With a five-storey-high display window facing Sweden’s                                                   First in Sweden                     drives traffic on weekdays and helps increase
                                                                                                            Another heavyweight is MediaMarkt, which           customer flows at different times to the other
                  busiest road, Heron City sets the tone for the experience.                                chose to open its very first store in Sweden       tenants. This is an important element to sup-
                           The anchor stores here are real giants.                                          right here at Heron City. They are still here,     porting the centre’s generous opening hours.

                                                                                                                                                                                            #1
                                                                                                            with entrances from both street level and the
                   Biggest in Sweden                     park. This gigantic Mio also houses a branch of    third floor.
    Heron City has an interesting cluster of home        Wayne’s Coffee. Furthest back in the centre of
    decor stores with Hemtex, Folkhemmet, Atlan-         the ground floor is another giant, one of the                     Willys draws visitors
    tis and Sängjätten, as well as parts of Indiska      country’s largest XXL stores. XXL is a leader in   Another pioneer is Willys, whose store in Her-
    outlet. But the flagship store is Sweden’s largest   Scandinavia and along with Sportringen offers      on City was an early adopter of Click and Col-                     cluster of the market’s
    Mio, which stretches over the top three floors       a complete range of sports and leisure goods at    lect. It is Axfood’s only store in Kungens Kurva
    and has direct access from the multi-storey car      Heron City.                                        and is an important magnet. The grocery giant
                                                                                                                                                                                  leading retailers
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
#1
biggest choice of food
in southern Stockholm

      Dozens of dining
        experiences
                   Heron City is southern Stockholm’s natural dining room.
                 Kungens Kurva is Scandinavia’s biggest retail venue and the
                      absolute majority of all restaurants and cafés are
                         concentrated under one roof – Heron City.

                    A world of flavours                             Always something new
     Just as you can always see a new film at the
     cinema, you can vary your dining experience
                                                       Food and drink have always been a part of Her-
                                                       on City’s DNA. Our food court was the very               over
                                                                                                           SEK 150
     at Heron City. Choose from American, Mexi-        first in Stockholm. We are constantly work-
     can, Italian, Greek, Indian, Thai, Japanese and   ing to broaden our range and have welcomed
     Swedish cuisine. The vast food court means        new establishments such as Babas Burger and
     that everyone in your party can choose what       Bites and Sakae Sushi. We also work with our
     they really want to eat. There are also many      existing restaurateurs to refine their concepts    million in annual food
     independent restaurants and cafés so you can      and develop new ones.                                 and drink sales
     enjoy longer conversations and meals.
                                                                         Cluster method
      Well-known concepts and local entrepreneurs      When it comes to food and drink, we also seek
     At Heron City, we are constantly seeking          points of contact between the various estab-
     to offer a dynamic range. A balance be-           lishments to offer visitors a better experience.
     tween well-known concepts and the next            The food court is concentrated on level 3 and
     big thing. Our customers like McDon-              the stand-alone restaurants are located around
     ald’s, Pizza Hut, Taco Bar and Espresso           it like satellites. On the ground floor, a real
     House just as much as they are curious about      café plaza has taken shape with Coffeehouse
     our new additions Krubberiet with their           by George, Espresso House and Choco Mania.
     award-winning hot dogs and Choco Mania            We have also stepped outside with Krubberi-
     with their insanely luxurious chocolate cre-      et’s gourmet hot dog kiosk that has both in-
     ations.                                           door and outdoor seating areas.
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
We are constantly on the
                                                                             lookout for new taste sensations
                                                                                and exciting entertainment.
                                                                                  Heron City’s offering is
                                                                                   constantly evolving.

                                                                             We have a strong environmental
                                                                              focus and consistently invest
                                                                                    in energy savings

                                                                              We continuously calibrate the
                                                                             centre’s design and environment
                                                                              to provide a better customer

 Heron City is                                                                          experience.

moving forward
        In many ways, it has been Heron City’s ability to develop
 and innovate that has taken the centre to its current position. Since the
  present owners acquired the property in 2015, there have been several
new establishments and partnerships with existing tenants. This journey
          will continue as the whole of Kungens Kurva develops.
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
The whole Heron!
Big stores
                                                                                                                          Level 5
  1   MIO
                                                                                             1. MIO
  2   MEDIAMARKT

  3   WILLYS
                                                                           5. FILMSTADEN
  4   XXL

Entertainment/beauty
  5   FILMSTADEN

  6   SATS

  7   O’LEARYS

  8   RINSE

  9   EXPRESS NAILS                                                                                       CAR PARK
                                                 20
                               WC                                19 18
                                                                           17 16                                          Level 3
Cafés and restaurants                            21
                                            29                                       15
                                                            22
  10 THOM YUM BUFFÉ                   32                                                              1. MIO
                                 30                                            14
  11 AMAZON                                                                                              2. MEDIAMARKT
                                 10
  12 BABAS BURGERS                                                             12    13
                                                                     11                          WC
  13 CAFÉ CLASSICO

  14 NANCY’S

  15 MCDONALDS

  16 PEPERONI                                                                                             CAR PARK

  17 BENGAL TIGER
                                                                                                                          Level 2
  18 PANDA EXPRESS
                                                  7. O’LEARYS
  19 GREKISK KOLGRILL
                                                                                                         2. MEDIAMARKT
  20 PIZZA HUT
                                                                                    28
  21 BAMBOO SOUTH                                     26                                                  6.SATS
                                                                          31
  22 TACOBAR

  23 CHOCOMANIA

  24 COFFEEHOUSE BY GEORGE

  25 ESPRESSO HOUSE

  26 SAKAE SUSHI                                           4. XXL                                              CAR PARK
                                                                                                                          Ground
Stores                                                                                                                    floor
  27 SPORTRINGEN
                                3. WILLYS                                      33
                                                                 8    24                                  2. MEDIAMARKT
  28 SÄNGJÄTTEN                                            23

  29 HEMTEX                                                                              9

  30 FOLKHEMMET                                       25                       27                          6.SATS
  31 ATLANTIS

  32 INDISKA OUTLET
                               MAIN ENTRANCE
  33 DIREKTEN
                             www.heroncity.se
The biggest shopping centre in Kungens Kurva - Exceptional shopping - Objektvision
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