Sponsorship Packages - The Pink Picnic
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Sponsorship Packages
Our History
The Pink Picnic is Salford’s annual
Lesbian, Gay, Bisexual, Trans, Non-
binary, Plus (LGBT+) Pride event. The
Pink Picnic is Salford’s largest LGBT+
event and is free, inclusive and open
to all. The rst Pink Picnic took place
in 2011, the event was born from an
idea of holding an event that would
bring the Lesbian, Gay, Bisexual,
Trans, Non-binar y, Plus (LGBT+)
community together for a family
friendly fun afternoon in Peel Park.
Originally called The Peel Park Pink
Picnic the rst event attracted over
120 people.
Following the success of the 2011 Pink Picnic, the planning committee agreed
that it should look to deliver The Pink Picnic as an annual event. The Pink Picnic
has grown into a nationally and internationally recognised Pride that includes a
main stage, live entertainment, an expo area, youth zone, family zone, beer tent,
food vendors, fairground rides and many activities on the day for all the family.
The event now attracts thousands of people from all across the North West, in
2021 the event sold over 7,000 free tickets with thousands of people attending
despite the weather.
The Pink Picnic is Salford Pride’s main project and is organised and delivered by
Salford Pride, the Salford Pride team is made up of volunteers from the local
LGBT+ community. The Pink Picnic builds community cohesion, strengthens the
communities it serves and encourages social interaction, by bringing people
together no matter their background or how they identify, to celebrate equality,
diversity and inclusion in Salford and beyond.
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Why Become a Sponsor? Community, inclusion and engagement are at the heart of The Pink Picnic. Our team strives to raise awareness of Salford’s LGBT+ community, educate people about issues that effect LGBT+ people, campaign for equality and inclusion and engage with our local communities to get them involved, to showcase our diverse communities here in Salford. Our charity is ran by a team of skilled and dedicated volunteers who work tirelessly to keep this event completely free for all who wish to attend. We manage this through our efforts in fundraising and sponsorship outreach, ensuring we can make the event bigger, bolder and more fabulous year on year. Becoming a sponsor of The Pink Picnic, Salford’s Pride event: Shows your organisations/companies commitment to supporting equality, diversity and inclusion. Sponsoring the event demonstrates your support of Salford’s LGBT+ community. Sponsoring the event is an opportunity for promoting your brand to a potential new audience. The opportunities we offer are designed to complement your core brand values and provide a platform to increase the positive community perception and credibility of your brand to a wide audience.
Pride IN Numbers
The Pink Picnic 2021 returned to Peel Park in August after a year of being away
due to the Covid-19 pandemic. The 2021 event sold more 7000 free tickets and
saw thousands of people visit Peel Park to attend The Pink Picnic deposit the
bad weather.
Events
7000 - Pride Tickets Sold 2021
12,600 - Digital Pride Views 2020
30 - Artists & Performers 2021
20 - Digital Performances 2020
30 - People volunteering 2021
5 - Events per year & counting
Social Media
5,393 - Facebook followers
1,901 Instagram follower
1,932 - Twitter followers
7.3K - Website Annual Visits
Sponsorship Packages
SUPPORTER
The supporters sponsorship package is £250.00.
Whats included:
Your brands logo included on our sponsors page on our website
Promoted on our social media pages as a supporter
BRONZE SPONSORSHIP PACKAGE
The Bronze sponsorship package is £750.00.
Whats included:
Your brands logo included on our sponsors page on our website
Promoted on our social media pages as a sponsor
Your brands logo on signage throughout the event site
A free expo stall at the event to promote your brand
SILVER SPONSORSHIP PACKAGE
The Silver sponsorship package is £1,500.
Whats included:
Your brands logo included on our sponsors page on our website
Promoted on our social media pages as a sponsor
A free expo stall at the event to promote your brand
Your brands logo on signage throughout the event site
Your brands logo on signage at the entrance of the event site
4 PinkPLUS wristbands for our exclusive PinkPLUS area
A free space in the Salford Pride march for up to 10 people
GOLD SPONSORSHIP PACKAGE
The Gold sponsorship package is £2,500.
Whats included:
Your brands logo included on our sponsors page on our website
Promoted on our social media pages as a sponsor
A free expo stall at the event to promote your brand
Your brands logo on signage throughout the event site
Your brands logo on signage at the entrance of the event site
6 PinkPLUS wristbands for our exclusive PinkPLUS area
A free space in the Salford Pride march for up to 10 people
Your brands logo included on all artwork, e.g. posters, banners, etc
PLATINUM SPONSORSHIP PACKAGE
The Platinum sponsorship package is £3,500. ONLY 3 AVAILABLE.
Whats included:
Your brands logo included on our sponsors page on our website
Promoted on our social media pages as a main sponsor
A free expo stall at the event to promote your brand
Your brands logo on signage throughout the event site
Your brands logo on signage at the entrance of the event site
8 PinkPLUS wristbands for our exclusive PinkPLUS area
A free space in the Salford Pride march for up to 10 people
Your brands logo included on all artwork, e.g. posters, banners, etc
Your brands logo on the Main Stage screen throughout the day
Your brands logo included on the wings of our Main Stage
Advertised as a Major Sponsor in the event radio advertisement on Gaydio
HEADLINE SPONSOR PACKAGE The Main sponsor package is £5,000. ONLY 1 AVAILABLE Whats included: Your brands logo featured as the Headline sponsor on the top of our sponsors page and homepage of our website. Promoted on our social media pages as the headline partner A free expo stall at the event to promote your brand Your brands logo on signage throughout the event site Your brands logo on signage at the entrance of the event site 10 PinkPLUS wristbands for our exclusive PinkPLUS area A prime space in the Salford Pride march lineup for up to 20 people Your brands logo included on all artwork, e.g. posters, banners, etc Your brands logo on the Main Stage screen throughout the day Your branding featured on the wings of our Main Stage Advertised as the Headline Sponsor in the Gaydio radio advertisement Stage time for a representative of your brand to feature on our Main Stage
Further Information
Further details of whats included in our sponsorship packages:
Your brands logo included on our sponsors page on our website
As part of the Pink Picnic website we include a sponsorship page that includes
all our sponsors for that year with a link to their website and a short description.
Thumbnail logos are included on the home page to promote sponsors to visitors
of the site.
Promoted on our social media as a sponsor
Promotional material is proceeded promoting our sponsors on our social media
sites which includes Facebook, Twitter and Instagram. Sponsors are tagged into
posts sharing their social media pages to followers of Salford Pride Of cial.
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Your brands logo on signage throughout the event site and entrance A3 posters are produced which include all sponsors and supporter logos. These posters are displayed around the event site on the day of the event. A free expo stall at the event to promote your brand The Pink Picnic has grown to include expo stalls at the event, gazebos, tables and chairs are provided for stall holders. The sponsorship packages include a free stall to be used to promote your brand at the event to guests.
Your brands logo included on all artwork, e.g. posters, banners, etc
Each year promotional materials are produced including sponsors logos. The
of cial collateral includes Gold, Platinum and Headline sponsors logos.
Promotional banners are displayed on Canal St and locations around Salford, A2
boards are displayed across Salford to promote the event. Advertisements will be
included on the Digital screens between Regent Road and the 602 Motorway
Junction in Salford. The poster is included in magazines with articles promoting
the event (e.g. Life IN Salford, M3 magazine, Salix Homes magazine and Gay-life
Manchester) as well as being promoted in venues and locations across Salford
and Manchester. Throughout the year teams of volunteers hand out yers at
various locations and events to promote the picnic and our sponsors.
PinkPLUS wristbands for our PinkPLUS space
The event has a VIP area where refreshments are available, allowing VIP’s to
enjoy the free food and drink while being able to watch the entertainment on
the main stage.
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flYour brands logo included on the wings of our Main Stage
As part of the Platinum and Headline Sponsor packages promotional banners
are put at the side of the main stage to promote our key sponsors to guests.
Sponsors need to supply high quality logos to be included on the side wings of
the stage.
Advertised in the event radio advertisement on Gaydio
As part of the Platinum and Headline sponsorship packages, sponsors will be
included in the of cial radio advertisement and promoted as the Headline and
major sponsors of the event. The 20-40 second advertisement goes out on
Gaydio radio station across Greater Manchester for six weeks prior to the event.
As well as our main radio campaign Platinum and Diamond sponsors are
included in videos and podcasts that are promoted on the our social media sites
fiYour brands logo on the Main Stage screen throughout the day The event hosts a 3x2m video screen next to the stage to enhance the audiences experiences when watching the entertainment on our main stage. As part of the Platinum and Headline Sponsor packages your brands logo will be included throughout the day on our screen to promote your brand and image to our audience. Stage time for a representative of your brand to feature on the Main Stage As part of the Headline Sponsor package, the sponsor will be provided stage time to address the audience and promote their brand, showcase their commitment to equality, inclusion and their support for their LGBT+ staff and the local LGBT+ community.
Who To Contact For further information about the event or to show interest in sponsoring the event please contact: Kelly Degg Chief of Finance E-mail: kelly@salfordpride.org.uk Website: www.pinkpicnic.org.uk
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