Soft-landing programme - Webinar for Applicants GNSS.asia Innovation Programme
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Soft-landing programme Webinar for Applicants GNSS.asia Innovation Programme Julia Lohse GNSS.asia Project Manager
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Our team of experts in Europe and Asia
EUROPE
Rainer Horn Julia Lohse Alistair Schofield
Global Project Industry Support &
Coordinator Manager Market Trends
Varadarajan Krish Angela Hsiao Tiantian Qi Fabrizio Mura
ASIA
India Taiwan China Japan
Ravikumar In-Seung Kay Davof Xu Akira Akasaka
India South Korea China Japan
3 Agenda • What is the soft-landing programme? • Why you should apply! • Who is eligible? • How to apply! • What is GNSS.asia? • Questions?
4 Landing
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The 5-step internationalisation sprint
Tailored to the needs of each start-up at each step
Step 1 Step 2 Step 3 Step 4 Step 5
Set your target Dive deep into the Experience cross- Build your Asia- Prepare for your
Asia-Pacific GNSS cultural business Pacific Go-to-Market mission
Market Strategy
Market potential GNSS Market & Business The art of the
Technology Internationalisati
assessment, etiquette in Asia, perfect pitch,
Trends in China, on strategy,
target industry & Networking in how to
India, Taiwan, market entry,
costumers, SWOT Asia, stakeholder communicate
South Korea, busines model,
analysis engagement your business
Japan
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The 5-step internationalisation sprint
Individual vs. group coaching sessions
Step 1 Step 2 Step 3 Step 4 Step 5
Set your target Dive deep into the Experience cross- Build your Asia- Prepare for your
Asia-Pacific GNSS cultural business Pacific Go-to-Market mission
Market Strategy
Market potential GNSS Market & Business The art of the
Technology Internationalisati
assessment, etiquette in Asia, perfect pitch,
Trends in China, on strategy,
target industry & Networking in how to
India, Taiwan, market entry,
costumers, SWOT Asia, stakeholder communicate
South Korea, busines model,
analysis engagement your business
Japan
Individual Sessions Group Sessions
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The 5-step internationalisation sprint
Deep Dive
What is covered? Support provided?
Step 1 • What is the problem you are solving and for whom? • Market Potential Assessment
Set your target • How to get the business growing? (roadmap) • SWOT Analysis
• How to get traction in the market? How can you • Value Proposition Design
convince the market? • Business and Outsmart Model
Step 2 • Information on the GNSS markets in China, India, • An overview of the global GNSS market
Taiwan, South Korea, Japan, and Australasia, and how • GNSS.asia Country Profiles
Dive deep into
they compare to Europe and the rest of the world • GNSS.asia Market & Technology Trends Reports
the Asia-Pacific
• What trends have been recently seen in the Asia-Pacific • GSA GNSS Market Report
GNSS Market
GNSS market? • GSA GNSS User Technology Report
Step 3 • How to network in in your target market?
• Information on The Art of Networking in your Market
• The opportunity to build up your cross-cultural
Experience • Tips and Tricks for Cross-Cultural Communication
expertise in relation to the Asia-Pacific region
cross-cultural • Business Etiquette Support (Digital, Hybrid, Physical)
• Guidance on who could be your potential audience,
business • Overview of Key Players in the Market
customers, and partners in your target market
Step 4 • Help building your Go-to-Market strategy, including how
Build your Asia- • Validation of your Business Model
to access the market and other strategy guidance!
Pacific • Information on Target Segment Selection (Including
• How to scale your business model as well as how to get
Market value, market access, your market expertise)
Go-to-Market traction in the market?
• Product-Market Fit Analysis (Outsmart Model)
Strategy • Which market segment should you target?
Step 5 • How to best prepare your pitch • Stakeholder Mapping
Prepare your • Advice on building your communication strategy • The 5P’s of any good pitch
mission • How to build up your brand • 10 Slide Pitch
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Timeline*
Open Call Application Take-off Landing
21 Dec 2021 Deadline On 3 May 2021 2021/2022
On 26 Mar 2021
Webinar
5-step Internationalisation
4 Mar 2021 Sprint
May - July 2021
Application Period Ecosystem Exploration
21 Dec – 26 Mar Missions
2021 2021/2022
* This is an initial proposed timeline, and it is subject to change. This timeline is not a guarantee of results, instead it is to form the base of the discussions and may be affected
by factors including travel restrictions, policy changes, and project priorities.
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There is a scaleup gap in Europe
‘Scaleup’ gap in Europe Striving start-up ecosystems Asia is nearly indispensable
in Asia-Pacific • Asia-Pacific region is home to the
Many European start-ups struggle 30% of the top start-up ecosystems highest coverage of GNSS
to go from starting to scaling. Only come from Asia in 2020 and of the constellations
3% of European start-ups go on to 11 new ecosystems that made it to • Booming economies with
scale up even though they are the top ecosystems list, six are out growing consumer base
Europe’s job creation champions. of Asia-Pacific.
• Large potential of GNSS/space-
enabled applications
• Trends: Sensor fusion, 5G, AI, IoT
Sources:
• The Global Startup Ecosystem Report 2020 from Startup Genome: https://startupgenome.com/article/rankings-top-40
• European Investment Bank report 2020: „From starting to scaling - How to foster startup growth in Europe“)11
Asia at the forefront of technology trends
GNSS
Artificial Intelligence Internet of Things
Mobile
Communications
Cloud and edge computing
Remote Sensing12
Advantages of building scaleup and
market access strategy early on
The potential of the GNSS Preparation is key Advantages
downstream market • Early exposure to costumers and
• Build up an understanding of the
Start-ups with data and digital target market system integrators
driven business models are the • Find the best target market for • Access to a broader pool of
most successful scaleups. Most you resources (VC, advisors, strategic
GNSS downstream start-ups have partners)
that potential. • Build a scaleup and market access
strategy early on • Diversification and long-term risk
mitigation13 Competitive and challenging selection process
14 How to apply? Go to https://gnss.asia/start-up-support/ Choose a team leader Download a pitch deck template from the GNSS.asia website Fill in the pitch deck template Fill in the brief questionnaire Submit Well done!
Pitch deck Soft-landing programme Start-up name Team leader Date
16 How to use this template • Please fill this template in answering the questions asked on each slide • Please insert any extra slide, graphic, image or logo you would like to share with GNSS.asia and which brings your message across more effectively • Please limit the info to key points on each slide • After you are done, please delete this slide, convert this template to a pdf document and submit it together with the application from • Please name the file according to the following format: date of submission (year-month-day)_name of your start-up • If you have questions or face technical problems, please contact hello@gnss.asia
17 Key facts about your start-up • Key facts about your start-up • What is the problem you are solving? • How are you solving the problem? • What are your differentiators? • Do you have what it takes to go global? • What are your needs to scale-up? • Who is your team?
18 Do you have what it takes to go global? • What is the technology readiness level (TRL) of your product/service? • What is your existing market demand & customer base in Europe? • Have you achieved any successful funding? • Do you have existing revenues? • Can your product/service be scaled up easily? • Can your product/service be exported easily? • Does your team have ANY prior experience in the Asia-Pacific region?
19 How to apply? Go to https://gnss.asia/start-up-support/ Choose a team leader Download a pitch deck template from the GNSS.asia website Fill in the pitch deck template Fill in the brief questionnaire Submit Well done!
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Eligibility Criteria
• Incorporated Selection based on:
Use of Galileo
• Younger than five years
Relevance for Asia-Pacific
• Offer a product and/or solution
in the GNSS downstream sector
Clear target and goals
• Based in the European Union Strength of the team21
GNSS Value Stream
To be eligible, you must be part of the downstream GNSS market:
• Component manufacturers: producers of chips, antennas, and other inputs for receivers,
and the manufacturers of receivers themselves.
• System integrators: companies who integrate GNSS receivers into multi-functional devices
such as cars and smartphones.
• Services providers: providers of capabilities to users, such as augmentation services and/or
added-value services, designed to improve device performance, or use GNSS for products
and services.
Example of the GNSS value chain?
Component
System Service
and Receiver
Integrators Providers
Manufacturers
▪ Garmin ▪ Apple ▪ ESRI
▪ Hexagon ▪ Bosch ▪ HERE International
▪ Honeywell ▪ Ford ▪ Microsoft
▪ U-Blox ▪ Samsung ▪ Trimble Navigation22
GNSS Market Segments in Europe
CONSUMER SOLUTIONS EMERGENCY RESPONSE
ROAD & AUTOMOTIVE RAIL
MANNED AVIATION AGRICULTURE
DRONES GEOMATICS
MARITIME CRITICAL INFRASTRUCTURES23 What is GNSS.asia? A horizon 2020 funded project, running since 2012, which has three main objectives:
24 GNSS.asia in numbers • 115 businesses supported • Network of 25 GNSS institutions in Asia maintained • 10,000 visitors at events welcomed • 30 high-level space diplomacy meetings facilitated • 2 Galileo hackathons organised in Asia
25 GNSS.asia networks in Asia
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Companies engaged in activities
Korea
China
European Companies
Taiwan
Japan
India
… and many more!27
GNSS.asia Partner in Asia
EU-Japan Center for
Japan Industrial Cooperation
Leveraging GNSS capacity in Asia
SpaceTec Partners
Korea Korea Project Office
European Chamber of
China Commerce in China
European Chamber of
Taiwan Commerce in Taiwan
In coop. with European
India Business Group India
SE-Asia SpaceTec Partners28 Events, Delegation Visits, Workshops and many more
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What GNSS.asia can do for you?
Networking & Dissemination & Market entry
matchmaking support marketing support support
• Stakeholder introductions • Speaking slots at GNSS.asia • Access to the latest GNSS
and matchmaking sessions online workshops and market information and trends
• High-level EU-Asia • Virtual presentations • Support in identifying business
delegation visits through videoconference opportunities for your business
• Personalised interviews • Dissemination of • Access to experienced local
identifying individual promotional material at teams with in-depth market
priorities international events knowledge
• Guided company visits and • Visibility through GNSS.asia • Access to a broad industry and
presentation opportunities innovation blog, newsletter institutional stakeholder
& market trends network31 We provide unique market insights Including; • Regional market profiles • Market & technology trends • Domain specific industry workshops
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Upcoming events
• 16 & 17 March • GNSS.asia Global Meetups
• 25 & 26 March • EU-ASEAN Workshop on Space
Data for Emergency & Maritime
Solutions
• EU GNSS Technology Days
• Spring 2021 GNSS.asia
• Soon • Market & Technology Trends E2Thank you! Questions?
34 FAQ • I don’t know if I’m eligible, should I apply? • I’m not sure if we’re ready to scaleup to Asia, should I apply? • I know nothing about Asia, should I apply? • How long do I have to wait after application to get feedback? • What if COVID-19 travel restrictions continue? • We are not yet using Galileo, but we have the intention to – can we apply? • How long will the programme run for? • I am certain that I’m not eligible, what else can GNSS.asia offer me?
Rainer Horn Julia Lohse Alistair Schofield
Global Coordinator Project Manager Industrial Support
horn@gnss.asia lohse@gnss.asia schofield@gnss.asia
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