Retail Round Up January 2022 - MARKETING & INNOVATION | DS SMITH RETAIL MARKETING
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MARKETING & INNOVATION | DS SMITH RETAIL MARKETING Retail Round Up January 2022
Welcome to the first Retail Round Up of 2022 in which we delve into what we saw in-stores and the consumer trends that took hold over January.
Overview
4 UK retail sector kicks off 2022 with hefty sales hike 2022 started on a high with shoppers returning to highstreets to celebrate the New Year. After an initial 8% decrease driven by WFH restrictions, footfall slowly increased and reached +1.5% in the week to Jan 15 compared with the one previous. This was likely driven by the relaxation of Omicron restrictions. Despite this, new data from the monthly BRC-Sensormatic IQ footfall monitor showed that total footfall across shopping destinations in January was 17.1% lower than the same period in 2020. “Indeed, it was quality over quantity in January; less people visited retail parks and shopping centres, but those who did went to more stores at each location. It is likely the January sales influenced this behaviour, encouraging consumers to shop around in their quest to find the best deals.” - British Retail Consortium chief executive Helen Dickinson. In terms of sales, the latest BRC-KPMG tracker measured a 12% yearly jump in January. UK retail sales were 7.5% higher in January compared with pre-pandemic times. “Food sales were more muted than in previous months, as people went back to eating out more often. Consumers prioritised home purchases, boosting the sale of household appliances, electronics and homeware. In what may be signs of a return to pre-pandemic trends, furniture was the stand-out performer in January, after transport delays in the Christmas period began to ease," Helen Dickinson commented. Whilst shoppers are slowly returning to high streets, consumer confidence in spending may not be as high with inflation rising to 5.4% - the highest rate since March 1992. Further upward pressure on inflation is expected in April when a new energy price cap could see bills January shopper footfall was up 1.5% from December, driven by the relaxation of Omicron for millions of households hike by 50%. The surge in the cost of living is putting pressure on restrictions and the reduction of COVID-19 cases over the course of the month. the Bank of England to take further action – having already raised interest rates from 0.1% to 0.25% in December. Sources: UK footfall drops in first week of 2022 as work from home rules hit city centres - Retail Gazette,, Christmas trading tracker: how retailers performed over the golden quarter (retailgazette.co.uk) Face masks no longer mandatory in shops from next week (retailgazette.co.uk) Inflation rises to highest rate since March 1992 - Retail Gazette UK weekly footfall rises as workers return to the office - Retail Gazette IUK retail sector kicks off 2022 with hefty sales... | Morningstar ‘Slow start’ to 2022 for shops as footfall improves slightly | The Independent
January Health & Beauty in- store overview
6
What we found in-store in January 2022
Phygital Valentine’s Day Dry Jan Sustainability January Sales
Indicates POS designed & produced by Some images are provided
DS Smith Retail Marketing courtesy of POPAI Popwatch.
7
Boots
• No.7’s Stay Perfect Range hit
the shelves with big displays
and factices of the product to
draw the attention of
passers-by.
• The Maybelline Lash Curl
FSDU was eye catching with
bright yellow colours and
multiple factices which
elevated both products and
visual info.
• A Rimmel ‘Kind & Free’ skin
tint factice showcased the
product benefits and ‘free
from’ formula.
8
Superdrug
• Waken’s plant-based mouth
wash highlighted their
commitment to a circular
economy with recycled
packaging.
• Shoppers were able to
virtually experiment with
different Essie nail varnish
colours using a QR-activated
hand model on their devices.
A great way to allow
customers to visualise the
product before purchasing.
• Max Factor also integrated a
phygital feature into their
wobblers with QR codes to
find the perfect shade of
foundation before purchase.
January in-store overview
10
ASDA
• 19 Crimes wines went big in-
store this January with a full
bay featuring on-shelf digital
displays.
• Digital fins in the chiller aisles
allowed for interchangeable
advertisements and
promotions.
• ASDA Money are using QR
codes to save on advertising
space whilst affording
interested shoppers all the
information they need.11
ASDA
• BN ‘Taste the Smile’ mega
displays were put up across
ASDA stores with a captivating
multidimensional design to
entice biscuit-lovers and
younger audiences.
• Gondola ends for Go Ahead
advertised the chance for
shoppers to win an Apple Watch
with every box purchased.
Printed & Designed by DS Smith Retail Marketing Designed by DS Smith Retail Marketing12
M&S
• Valentine’s day cards
displays were ready for the
occasion providing shoppers
with heart-themed gift bags
to package presents for
loved ones.
• Shelf barkers directed
shoppers online for gifting
opportunities via the
M&S app.
• Plant Kitchen used multiple
displays including FSDUs and
shelf POS to drive awareness
in-store. A QR code was
incorporated to provide
shoppers with more
information & recipes.13
Tesco
• There were a range of in-
store competitions across
Tesco stores this January.
Shoppers had the chance
to win a year’s supply of
Costa Coffee by
purchasing Costa
products, as well as a
racing simulator by
purchasing Monster
Energy multipacks.
• Tesco were ‘Celebrating
great value’ with Clubcard
prices this January. The
campaign included across
floor vinyls, bunting, fins,
headers and posters.14
Tesco
• January’s issue of the Tesco
Magazine featured budget-
friendly recipes that highlight
ways to save money whilst
making delicious meals. Their
crispy chipotle tacos on the
front cover was also printed on
the side of these large pallets
to grab shopper attention!
• McVitie’s new ‘Blissfuls’
biscuits landed on FSDUs
across Tesco stores in both
Chocolate & Hazelnut and
Chocolate & Caramel flavours
for shoppers to pick from.15
Sainsbury’s
• Sainsbury’s capitalised on
the common themes of
January (resolutions to get in
shape, Dry Jan) and grouped
products under these
themes. Captivating gondola
ends with encouraging call to
action like ‘New Year New
You’ and ‘Say Yes with No
and Low Alcohol’ provided
shoppers with inspiration to
keep up good habits.16
Waitrose
• Alcohol-free spirits hit the
stores in time for Dry Jan,
with SipSmith’s debut of
FreeGlider (their first 100%
alcohol-free spirit) and
Atopia’s award winning
alcohol-free line both taking
the spotlight in the beers,
wines and spirits aisle.
• Tony’s Chocolonely launched
their ‘Conversation Bars’
campaign designed to
provoke real talk about
serious issues impacting the
chocolate industry
and beyond.17
Wilko
• Ecoeggs highlight the main
benefit of their product
(replacing the need to buy
bottles of laundry detergent).
A great initiative which has
eliminated 1,673,000 plastic
bottles since January 2021.
• Flash used clear graphics and
print on pallet displays to
embolden their Speed Mop
and wet wipe combo
floor cleaner.
• Sale season in Wilko saw big
red shelf edges and headers
to grab shopper attention and
point them towards the
seasonal discounts.18
Various retailers
• New Clever Pots arrived in-
stores at B&Q having been
co-packed by DS Smith. This
large FSDU reduced material
use by stacking pots from
the base upwards without
incorporating shelves.
• Simple but effective, Wickes
used printed on cardboard
and stacked boxes on top of
one another in an abstract
layout to draw attention to
the January sales.
• Mini Cheddars have
introduced Crunchlets in 2
exciting flavours and used
an FSDU printed with
Tesco
B&Q Waitrose
JS
Poundland
Wickes ASDA
JS
Co-Op
Co-Op visuals in bright colours to
showcase them in-store.19
Easter POS
• An early visit from the
Easter bunny! We started
seeing Easter POS in stores
giving shoppers time to gear
up for the occasion.
• The Peter Rabbit Cadbury’s
chocolate has returned for
Easter – a perfect treat for
Beatrix Potter fans.
• Cadbury’s Crème Eggs were
displayed in quarter pallets
across the Tesco estate.
Waitrose Poundland TescoRetailer news
21 What we saw in retail in January Retail Shift to Sustainability Resell Charitable growth automation news schemes
22
Ocado and Asda plan driverless deliveries with Branson-backed start-up
• Grocers Ocado and Asda are
planning to make driverless
food deliveries with Wayve,
a British start-up that has
raised $200m from
investors including Virgin
tycoon Sir Richard Branson.
• Wayve plans to deploy self-
Better driving electric delivery
picture? vans around London as it
embarks on trials with both
Ocado and Asda. Ocado has
already invested £10m in
the firm last year.
Source: Ocado and Asda plan driverless deliveries with Branson-backed start-up (retailgazette.co.uk)23
M&S launches TikTok-style “live shopping” to win younger customers
• Marks and Spencer will be
the first major UK retailer to
launch a “live shopping”
service that uses
influencers to model outfits
over a live video stream.
• Customers will be able to
ask questions while they
Better watch from their mobile
picture? devices and “buy the look”
in real time, as the retailer
hopes to make the service
“more relevant, more often”
with its customers.
Source: M&S launches TikTok-style "live shopping" service to win younger customers - Retail Gazette24
Lidl to open 900th store in the UK
• Located on Edge Lane near
Liverpool city centre, the
discounter’s 900th store has
created 40 new jobs for the
region and joins five other
stores opening in January,
which will collectively create
nearly 250 new jobs.
Source: Lidl to open 900th store in the UK (retailgazette.co.uk)25
M&S launches in-store AR shopping app
• M&S has launched a new
augmented reality (AR)
shopping app which is now live
in-store and available to use by
shoppers visiting the
Westfield, White City branch.
• Revealed today, the app will
allow users to navigate their
way around the M&S store,
with the app indicating where
specific items are on shelves,
via an AR filter which is
operated via a
smartphone camera.
Source: M&S launches in-store AR shopping app - Retail Gazette26
Holland & Barrett to open 120 stores in Greece, Romania and Bulgaria
• Holland & Barrett has signed
a new partnership deal to
open stores across Greece,
Romania and Bulgaria.
• The health and beauty
retailer has teamed up with
FOURLIS Group for the
European expansion.
• The company aims to open
120 Holland & Barrett stores
over time, with the first
stores and a Holland &
Barrett website launching
simultaneously in 2022.
Source: Holland & Barrett to open 120 stores in Greece, Romania and Bulgaria (retailgazette.co.uk)27
Tesco launches Clubcard Pay+ to 20m customers
• Tesco has unveiled a new
debit card, which will be
available to all 20 million
Clubcard holders.
• Shoppers will now be able
to pay the Big 4 grocer
with the new card or use
it via Apple Pay.
Source: Tesco launches Clubcard Pay+ to 20m customers - Retail Gazette28
Morrisons to scrap use-by dates on milk in favour of ‘sniff test’
• Morrisons is set to remove
“use-by” dates from
milk packaging by the end
of January in an attempt to
save millions of pints from
being wasted.
• They are encouraging
customers to use a simple
sniff test to work out
whether or not the cow’s
milk is off or still usable.
Source: Morrisons to scrap use-by dates on milk in favour of ‘sniff test’ - Retail Gazette29
M&S rewards customers for donating used clothing to ‘Shwopping’ scheme
• As part of their ‘Plan A’
sustainability programme,
M&S is calling on customers
to donate unwanted clothing
to Oxfam via its recently
refreshed ‘Shwopping’
scheme.
• Customers can drop
donations off at Marks and
Spencer stores using a QR
code. In return, donors will
receive exclusive rewards in
the Sparks hub.
Source: M&S rewards customers for donating used clothing to Shwopping scheme - Retail Gazette30
Aldi donates 550,000 meals to charities across the UK over Christmas
• Aldi donated 550,000
meals to people in need
this Christmas through its
partnership with
Neighbourly.
• This year’s Christmas
donations have helped Aldi
to meet its pledge to
donate 10 million meals to
families in need in 2021.
Source: Aldi donates 550,000 meals to charities across the UK over Christmas - Retail Gazette31
M&S invites 14m customers to join sustainability challenge
• Marks and Spencer’s 14
million Sparks customers can
join the 2-month Spark
Change challenge and try a
lower carbon diet, feel
healthier and save money,
while living more sustainably.
• Sparks customers will also
receive discounts on M&S’
award-winning meat-free
Plant Kitchen range, as M&S
joins forces with Meat-Free
Monday to encourage
families to go plant-based
for one day a week
throughout January.
Source: M&S invites 14m customers to join sustainability challenge - (retailgazette.co.uk)32
Dunelm opens new superstore at Beverley’s Flemingate centre
• Dunelm has opened the doors
to a new 41,000 sq ft
superstore at the Flemingate
centre in East Yorkshire.
• In addition to homewares and
furniture, the store features
the retailer’s ‘Made to
Measure’ and ‘Decorate & Co-
ordinate’ departments, as well
as a Pausa coffee shop and a
department selling Dunelm’s
new own-brand paints.
See more: Dunelm opens new superstore at Beverley's Flemingate centre - Retail Gazette33
Next to open first department store with fashion, beauty and home
• Next is to relocate to a
94,000 sq ft store in Atria
Watford that brings
together its fashion,
beauty and home offer for
the first time
• The store will also have a
connecting Victoria’s
Secret store, the brand in
which Next owns a
majority stake in the UK
See more: Next announces first-of-its-kind new store concept - Birmingham Live (birminghammail.co.uk)January shopper habits & trends
As the new year started we looked a the big trends influencing shopping habits and buying patterns.
36
Good news for high streets as consumers returned for New Year’s Eve
• High streets saw footfall rise
by 5.2% on NYE, compared to
the previous week.
• This pattern is a sharp
contrast with pre-pandemic
levels in 2019, when New
Year’s Eve high street footfall
declined by 9% from the
week before.
Source: Good news for high streets as consumers return for New Year’s Eve - (retailgazette.co.uk)37
Tesco posts rise in vegan food sales during Veganuary
• Tesco has reported an
increase in sales of plant-
based foods as customers
embraced Veganuary.
• The Big 4 leader said the
launch of a new plant-
based meal deal has also
proved a success.
• Brits have also bought 15
per cent more low or no
alcohol beer, cider, wine and
spirits than they did a year
ago thanks to Dry January.
Source: Tesco posts rise in vegan food sales during Veganuary - Retail Gazette38
Just Eat orders surge to 1.1bn in 2021
• Home food deliveries are
becoming increasingly
popular amongst consumers.
• Just Eat has reported a 33%
rise in orders, reaching 1.1
billion in 2021, with 274
million taken alone in last
three months of the year.
Source: Just Eat orders surge to 1.1bn in 2021 - Retail Gazette39
Grocery sales rise as Brits splash out on premium foods
• According to the latest data
from Kantar, sales through
supermarket tills over the
12 weeks to 26 December
reached £31.7 billion.
• “The appetite to celebrate
and splash out that little bit
more this year pushed sales
of luxury own-brand
products up across the
board. Sparkling and still
wine sales grew 22% and
18% respectively, while
crisps surged by 31%.”
Source: Grocery sales rise as Brits splash out on premium foods - Retail Gazette40
Hackett sales drop as formalwear demand slows down
• Have UK consumers turned their
back on formalwear following
the restrictive WFH policies and
consecutive lockdowns?
• Hackett has reported a loss in
sales as the demand for
formalwear declined last year
following several lockdowns.
• Turnover fell 39.2% to £59.5
million in the year to the end
of March.
See more: Hackett sales drop as formalwear demand slows down - Retail GazetteBrand and retail trends
The trends and observations which hit the headlines in January.
43
Ikea on track to become climate positive by 2030
• Ikea has revealed it is on track
to become climate positive by
2030 as its annual carbon
emissions fell 6% from pre-
pandemic levels.
• Emissions across the
business, from raw material
production to customers’ use
and disposal of products, hit
26.2 million tonnes of CO2
equivalent in the 12 months
to August, 2021, 6% lower
than the 27.9 million tonnes
produced in 2019.
See more : Ikea on track to become climate positive by 2030 - Retail Gazette44
Burberry signs £300m sustainability loan
• Burberry has refinanced
its revolving credit facility
to a £300 million
sustainability linked loan
with ambition to become
‘climate positive’ by 2040.
• Key ESG targets include
accelerating emission
reductions across its
extended supply chain by
as much as 46% by 2030
and becoming net zero by
2040, 10 years ahead of
the 1.5°C pathway set out
in the Paris Agreement.
See more : Burberry signs £300m sustainability loan as part of its 'climate postive' pledge by 2040 - Retail Gazette45
Nespresso opens experiential store with AR
• Nespresso’s new experiential
store at Trinity Leeds shopping
centre features AR experiences
and gives shoppers the change
to create their own
coffee recipes.
• Customers can also attend
coffee masterclasses at the
store, which aims to “excite and
inspire” shoppers.
See more : Nespresso unveils experiential store with AR at Trinity Leeds - Latest Retail Technology News From Across The Globe - Charged (chargedretail.co.uk)46
Ikea to open first small UK high street store in Hammersmith
• Ikea will open its first small
format high street store in
Hammersmith on 24 February.
• The store is the first of its kind
in the UK and will focus on
home accessories, soft
furnishings and a new food
offer called The Swedish Deli.
• The store will be a quarter of
the size of traditional Ikea
furniture stores.
See more: In pictures: Ikea to open first small UK high street store in Hammersmith next month (retailgazette.co.uk)47
Flying Tiger Copenhagen to roll out scan, pay and go to UK stores
• Flying Tiger Copenhagen is to
introduce scan, pay and go
technology to 24 London
stores following a successful
trial in Scandinavia.
• The technology will allow
customers to scan products
and pay for them using their
phone and will reduce queuing
at Flying Tiger’s stores.
See more : Flying Tiger Copenhagen to roll out scan, pay and go to UK stores (retailgazette.co.uk)48
Asos extends partnership with Anti-Slavery International
• Asos has extended its
partnership with Anti-
Slavery International, which
gives the online retailer
advice, guidance and
critique on ethical trade and
tackling modern slavery.
• The retailer plans to unveil
its human rights strategy by
the end of the year as part
of Fashion with Integrity.
See more: Asos extends partnership with Anti-Slavery International - Retail Gazette49
H&M launches its first ever virtual fashion collection
• The new collection will only be
available via a competition on
its webstore “where customers
can submit a fun and innovative
name for one of the three looks
in the range to be in with a
chance of winning a look which
will then be digitally fitted
to them”.
• The collection has been created
in collaboration with Dress-X,
the digital and virtual clothing
platform and the launch
happens as retailers and brands
race to enter the virtual world,
with digital and NFT collections
coming thick and fast.
See more: H&M launches virtual fashion collection in collaboration with Dress-X (fashionunited.uk)50
Adidas collaborates with Prada on recycled nylon collection
• Prada and Adidas are
collaborating on a new
collection of sportswear made
with recycled nylon.
• Each piece is made in Italy by
Prada, using its Re-Nylon
fabric, a material created
through the recycling of
plastic waste collected from
oceans, fishing nets and
textile fiber waste.
Source: Adidas collaborates with Prada on recycled nylon collection - Retail Gazette51
Selfridges owners planning luxury hotel at flagship Oxford Street store
• Selfridges’ new owners are
making plans for the
opening of a luxury hotel
amidst the revamp of its
flagship store.
• The businesses said they
would prioritise upgrading
the food hall at Selfridges
and develop a luxury hotel in
part of the building that has
been empty since 2008,
when the old Selfridges
Hotel was closed.
See more: New Selfridges owners planning luxury hotel at flagship Oxford Street store - Retail Gazetteand finally…
53
We can help to take the pain out of fulfilment...
In a post Brexit retail market the
demand for shop floor ready POS is
increasing. Our in-house pre-filling
services save time, handling, cost and
impact on the environment.
We provide brands and retailers with a single solution to get
co-packed products to store efficiently, accurately and
sustainably. At DSSRM, we co-pack 22 million items each year in
3 week turnaround periods from design to delivery.
We handle goods across, but not limited to, the following sectors:
• Toys
• Drinks (incl. alcohol)
If we can offer any support to combine packing into your print production plans, • Cosmetics
please reach out by contacting: DSSRM.MI@dssmith.com • Stationary
• HealthcareThank you
Marketing & Innovation Team
To leave feedback or request further information
please contact: DSSRM.MI@dssmith.com
Create responsibly.
Thank YouYou can also read
