Report and overview of activities for scrutiny committee Written by Mikey Martins - Artistic Director and Joint CEO
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Report and overview of activities for scrutiny committee
Written by Mikey Martins – Artistic Director and Joint CEORESPONSE TO COVID-19 SITUATION – APRIL 2020
Reaction to
• Develop ‘Freedom at Home’ creative learning resource packs for families
impacts of • Decision to cancel or ‘adjust’ festival early May 2020
COVID-19 on DIGITAL/ONLINE AND BROADCAST PROGRAMME
Freedom • Partnership with BBC Humberside fundamental
Festival 2020 •
•
Short turnaround digital commissions with a focus on local voices
Maintaining International collaborative projects
as a live •
•
Projects ‘pivot’ to online and digital form
Commission 12 new projects/artworks – 8 with local artists
public event • Local partnerships such as BTO, Arts Dev and Hull Truck hugely valuable
• The team rapidly learns a lot about different ways of working remotely,
our partnership with the BBC reaps great benefits
• Team develops skills for producing online content thanks to support
from BBC experts and local collaborators NOVA Studios
• Maintain national and international presence within program
• The first (and we hope last) ‘Freedom Festival at Home’ Programme
goes live on the 3rd September 2020 – Content is available for 7 days
from launch to retain a ‘sense of festival’• In April, May and June 2020 the
‘FREEDOM AT Freedom at Home page was the most
HOME’ popular page on the website after the
Downloadable homepage.
creative
learning packs • During these months there were
for families 20,553 visitors to the website.
Launched
April 2020 • During the same months, films on
our YouTube channel had 1,335 views.FREEDOM FESTIVAL 2020
Highlights film
• https://youtu.be/O9nhkn35y38PR and Press Coverage
‘Freedom at Home 2020’
• Successful first year media partnership with BBC - extensive air time and media coverage.
• Featured in the Metro newspaper’s Thursday What’s on page as top recommended event
• Article in The Stage by Lyn Gardner (The city is a safe haven for artists – we must not write its
obituary) where she describes Freedom Festival as a “boundary-busting event.”
• Post-festival feature in The Telegraph - A postcard from Hull, why culture will prevail over the
rule of six
• Shortlisted as finalist in two Welcome to Yorkshire White Rose Awards (Arts and
Culture Award and Tourism Event Award)
• Successful development and launch of new Freedom Festival app - with widespread media
coverage in business press
• Widespread positive headlines in Hull Daily Mail Why robots are busy drawing people’s
faces and Every event beamed into homes across the world. Alongside other local websites and
blogs such The Hull Story, Hull is This, The Hull Hub, On Magazine (Yorkshire) and The
Yorkshire Times.
• Generous coverage on both BBC Look North and ITV Calendar over the Festival weekend.An online/digital Freedom Festival commission project example – where
430 people sent in their photos to robots - via an app - who drew the
‘missing audience’ in an empty Hull Truck Theatre
Now on tour nationally and internationallyACTUAL FUNDING AND INCOME LOSSES IN 2020
• Loss of sponsorship, commercial, ticketed and partnerships - £ 74000
CANCELLATION FEES AND OTHER LIABILITIES
• Total cancellation cost in 20/21 financial year = £ 49443.80
• Close down of Trusts and Foundation funding schemes in 2020
Led to temporary suspension of ongoing program development
Financial MITIGATION OF FINANCIAL IMPACT
Impacts of • Maintaining staff structure using the flexibility of furloughing scheme
• Deferring some program to 2021 as postponements not cancellations
• Office relocation to minimize costs of office space and meeting rooms
COVID-19 in • Current lockdown means everyone back to working from home unless
on critical site visits for 2021 project planning
2020 STRATEGY FOR FINANCIAL SUSTAINABILITY
• Presenting ‘one-off’ projects to stay visible and maintain sponsor and
partners
• Continuing to produce ‘from home’ creative learning resources
• Working on feasibility for a new winter/spring event
• Applied for ACE project grants – Not eligible for CRF funding
• Continue using furlough scheme
• Applying for permit-free status for international artists
• Developing new national networks
• Adjusting fund-raising strategy• Modelling Freedom Festival 2021 – 3 x options
• Continuation of downloadable ‘From home’
creative learning resources
• Public Art online seminar – March 22-26th 2021
2021 • 8 x Digital art commissions with UK network –
PROGRAMME Digital Democracies
• Several commissions with local artists underway
Brief overview of • Ongoing EU funded InSitu activities 2021 –2023
headline Developing new work
projects/activities • Ongoing engagement/learning activities with
students at Ron Dearing/Hull College/Uni of Hull
• Hull Vigil launch May 3rd
• ALL SUBJECT TO CHANGE DUE TO COVID-19 AND
PUBLIC HEALTH RESTRICTIONS• Year long project engaging 730 local ‘Watchers’
THE HULL VIGIL • Engaging 30-40 ‘Companions’
• UK premiere
May 2021 until • Cross sector collaboration with ESTEEM group and Hull College
• Reframes Freedom Festival presence as an all-year artistic programme and arts organization
May 2022
• Maintains a public presence allowing organisation to attract new partners and supporters• ‘Extended 16 day festival model utilising COVID
safe venues and manageable outdoor locations
FREEDOM • Programme which can be experienced by small
numbers and individuals – social distancing
FESTIVAL
• Retain budget option on last weekend to add more
2021 music and performances if situation changes
‘MODELLING’
• Increase in neighbourhood projects
• Planning cut off deadline late March
• Continue feasibility of new event in March 2022Thankyou for your • Final image of ‘Lullabys’ 2020 – By Luke Jerram
Delivered in partnership with Back To Ours
continued support of
• Neighborhood project ‘Lullabys’ in 2020 reached in excess of 1200 people
our work
• Visiting 3 residential locations – North, East and West Hull
• Plan to repeat project in 2021 to build on it’s successYou can also read
