PROGRAM EUROPE 2021 2nd JTBD SUMMIT - Online Event
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Online
Event
March 24-25, 2021 – Online
PROGRAM
2nd JTBD SUMMIT
EUROPE 2021
Become Customer-Centric and
Achieve Innovation Excellence
jtbd-summit.com
WELCOME TO THE EUROPE 2021
2nd JTBD SUMMIT EUROPE 2021
YOUR HOST
Edizon is a boutique strategy consultancy and your
partner for growth by customer-centric innovation.
We uncover true customer needs, quantify potential for
value creation and create growth strategies that
deliver predictable success.
We put Jobs-to-be-Done (JTBD) theory into practice
with the Outcome-Driven Innovation® (ODI) process,
in a close partnership with Strategyn, LLC. Martin Pattera Gerald Steinwender
edizon-innovation.com
JTBD INSTITUTE EUROPE
MISSION
Increase and convey knowledge on customer-centric innovation
with JTBD theory and the ODI® process to empower innovators
creating valuable solutions that customers really want.
The mission comprises four specific "jobs":
⁄ Convey knowledge through blogs, training, publications and
pod casts
⁄ Facilitate a cross-industry community of innovators
Anthony W. Ulwick, Founder and CEO Strategyn
⁄ Appreciate achievements in knowledge transfer through Honorary President of the JTBD Institute Europe
certificates
Award ceremony at the 1st JTBD Summit Europe,
March 2019
⁄ Increase knowledge through research with Tony Ulwick and
scientists.
WELCOME TO THE EUROPE 2021
2nd JTBD SUMMIT EUROPE 2021
WHAT YOU WILL GET
⁄ Learn how to uncover what your customers really want, create growth strategies and
become customer-centric.
⁄ Get a new perspective on innovation with Jobs-to-be-Done theory, Outcome-Driven
Innovation and your Certificate JTBD + ODI "Explore".
⁄ Use the interactive format and discussions to connect with innovation executives.
⁄ Share your experience in customer-centric innovation.
Pre- Main Main
Conference Conference Conference
Sessions Day 1 Day 2
jtbd-summit.com
WELCOME TO THE EUROPE 2021
2nd JTBD SUMMIT EUROPE 2021
HOW TO GET THE
CERTIFICATE
⁄ after the SUMMIT via email
PLEASE ADD IT TO YOUR
LINKEDIN PROFILE
jtbd-summit.com
WELCOME TO THE EUROPE 2021
2nd JTBD SUMMIT EUROPE 2021
TOPICS
⁄ 01 Discover Opportunities and Growth Strategies
⁄ 02 Foster New Business Development and Disruption
⁄ 03 Uncover Ecosystems for Value Creation
⁄ 04 Accelerate Needs-Driven Ideation
⁄ 05 Shape the Customer Journey in a Digital World
⁄ 06 Become a Customer-Centric Organization
jtbd-summit.com
WELCOME TO THE EUROPE 2021
2nd JTBD SUMMIT EUROPE 2021
WHO IS ATTENDING
⁄ C-Level Manager
⁄ Product Manager, Research and Development Manager
⁄ New Business Development, Digital Transformation Manager
⁄ Marketing Manager
⁄ Market Researcher
⁄ Innovation Manager
jtbd-summit.com
WELCOME TO THE EUROPE 2021
2nd JTBD SUMMIT EUROPE 2021
15 SPEAKERS – THANK YOU SO MUCH
Anthony W. Ulwick Petr Salz Dietfried Globocnik Martin Pattera Oliver Ratschka Gerald Steinwender Lance A. Bettencourt
Strategyn Strategyn Edizon Edizon Edizon Edizon Neeley School
of Business
Marco De Polo Robert Andexer Gabriele Molari Marcus Kohlbeck Anton Schilling Tina Thron Paul Bieghs Laurence Veale
Roche Mayer & Co Tetra Pak SMC Austria Pioneers.io UNIQA Nitto AIB
Diabetes Care Beschläge
jtbd-summit.com
"Ecosystems are dynamic and co-evolving communities of
organizations, customers, competitors, suppliers, producers,
financiers, trade associations, standard bodies, labor unions,
governmental and quasi-governmental institutions, and other who
create and capture new value through both collaboration and
competition."
Shahzad Ansari, Professor of Strategy and Innovation, University of Cambridge
jtbd-summit.com
The key point is:
"A company is not viewed as part of a single industry but part of
business ecosystem that crosses a variety of industries."
Shahzad Ansari, Professor of Strategy and Innovation, University of Cambridge
jtbd-summit.comBut how can we develop ecosystems, where should we start?
One of the first and most important steps is the identification of:
• "Who is the (end) user"
• "Who are other ecosystem members"
• "How can we create value for the (end) user and the ecosystem
members"
jtbd-summit.comPARTICIPANTS FROM ALL OVER THE WORLD EUROPE 2021
WELCOME
⁄ Austria ⁄ AIB Bank ⁄ ING ⁄ Raiffeisenlandesbank OÖ
⁄ Germany ⁄ Airbus ⁄ INHECO ⁄ Roche Diabetes Care
⁄ Andritz ⁄ Kanthal ⁄ Roche Diagnostics
⁄ Netherlands
⁄ Arizona State University ⁄ Learnovate Centre ⁄ RWTH Aachen
⁄ Switzerland ⁄ Autodesk ⁄ Leyhausen ⁄ SACMI IMOLA
⁄ Italy ⁄ Autovio ⁄ Liebherr ⁄ Sandvik
⁄ Sweden ⁄ Borealis ⁄ M/O/T School of Mgmt. ⁄ Sharekey Swiss
⁄ USA ⁄ BRITA ⁄ MACO ⁄ Siemens Healthcare
⁄ France ⁄ Carl Zeiss Meditec ⁄ Mars Petcare Europe ⁄ Smallpdf
⁄ Conversific ⁄ MHP ⁄ SMC Austria
⁄ Norway
⁄ Dräger ⁄ Mikomi ⁄ Storebrand Livsforsikring
⁄ Qatar ⁄ E.ON ⁄ MOIA ⁄ Swarovski
⁄ Ireland ⁄ East Penn ⁄ National Research ⁄ TeamViewer
⁄ Saudi Arabia ⁄ EVRAZ ⁄ Nitto Belgium NV ⁄ Tetra Pak
⁄ Belgium ⁄ FH Wiener Neustadt ⁄ Otto Bock Healthcare ⁄ TIHAMA
⁄ Ghana ⁄ Frontier Car Group ⁄ Palfinger ⁄ TUAPLI
⁄ Gebrüder Weiss ⁄ PERI ⁄ Uniqa
⁄ Hungary
⁄ Gleve Ventures ⁄ Philips ⁄ Vetoquinol
⁄ Russia ⁄ Golden Power Travel ⁄ Pioneers ⁄ Wieland
⁄ Spain ⁄ Logitech ⁄ Pöttinger ⁄ Worthington Cylinders
⁄ UK ⁄ HIAB ⁄ Qpay ⁄ Zürcher KantonalbankREVIEW 1st JTBD Summit Europe 2019 in Vienna
March
24, JTBD + ODI INTRODUCTORY SESSION Pre-
Conference
EUROPE 2021
2021 Oliver Ratschka, Innovation Strategist, Edizon Sessions
13:15 Login
13:30 Overview: Introduction into Foundations of Jobs-to-be-Done and Outcome-Driven Innovation
Bosch Case Study: Jobs-to-be-Done Theory and Outcome-Driven Innovation in Practice Oliver Ratschka
14:15 What Customer Inputs Make Innovation Predictable
Step 1: Define Your Market around the Job-to-be-Done
Step 2: Uncover Desired Outcomes (Customer Needs)
15:00 Break
15:15 How to Formulate a Winning Growth Strategy
Step 3: Quantify which Outcomes are Unmet
Step 4: Discover Hidden Segments of Opportunity
Step 5: Formulate and Deploy a Winning Strategy
Step 6: Generate Ideas and Create Concepts
Q&A / Wrap-up
16:30 End of Introductory Session
jtbd-summit.comMarch
24,
JTBD + ODI PRACTITIONER CIRCLE Pre-
Conference
EUROPE 2021
Anthony W. Ulwick, Founder & CEO, Strategyn, USA Sessions
2021
Martin Pattera, Managing Partner, Edizon
13:15 Login
13:30 Latest Developments in Jobs-to-be-Done Theory and Outcome-Driven Innovation
Discuss the Most Burning Challenges and Share Your Experience
Anthony W. Ulwick
⁄ Viewpoints on the Innovation Process
⁄ Know How to Execute It
⁄ Know How to Use the Data
⁄ Business Model Innovation / Ecosystem
Martin Pattera
⁄ Customer-Centric Organization
Wrap-up
16:30 End of Practitioner Circle
jtbd-summit.comMarch Main EUROPE 2021
24,
2021
EVENING SESSION Conference
Day 1
16:45 Login
17:00 Welcome and Opening
Gerald Steinwender & Martin Pattera, Managing Partners, Edizon
Gerald Steinwender
17:10 Keynote: Discovering Big Market, Disruptive and Ideation Opportunities
Anthony W. Ulwick, Founder & CEO, Strategyn, USA
17:50 Answers to Your Challenges
Anthony W. Ulwick, Founder & CEO, Strategyn, USA
Martin Pattera, Managing Partner, Edizon
Martin Pattera
18:20 Wrap-up and Conference Outlook
18:30 End of Day 1
Anthony W. Ulwick
jtbd-summit.comMarch Main EUROPE 2021
25,
2021
MAIN CONFERENCE Conference
Day 2
08:15 Login
08:30 Introduction and Agenda Martin Pattera
08:40 Keynote: Innovation Excellence – How to Put Customer-Centricity into Practice
Martin Pattera, Managing Partner, Edizon
09:00 Keynote: The Job-to-be-Done as a Guideline for Groundbreaking Innovation
in the Building & Construction Industry Robert Andexer
Robert Andexer, Head of Business Unit Door, Mayer & Co Beschläge, Austria
09:30 Panel: JTBD + ODI in Packaging and Insurance
Co-Innovation Service - Blended Methodologies to Support Food Brands in Launching
Successful Products
Gabriele Molari, PhD, Ideation and Concept Development Manager, Tetra Pak, Italy Gabriele Molari
Quit Scratching the Surface! Human-centered Innovation with Jobs-to-be-Done
and Outcome-Driven Innovation
Tina Thron, Head of Customer Experience, UNIQA, Austria
jtbd-summit.com Tina ThronMarch Main EUROPE 2021
25,
2021
MAIN CONFERENCE Conference
Day 2
10:15 Break
10:45 Panel: JTBD + ODI Practitioner Talk
Dietfried Globocnik
Dietfried Globocnik, PhD, Innovation Strategist, Edizon
Martin Pattera, Managing Partner, Edizon
Anton Schilling, Managing Director, Pioneers.io, Austria
11:30 Keynote: Use Outcome-Driven Innovation to Identify Gaps in Our Digital Customer Journey Martin Pattera
Marcus Kohlbeck, Head of Product Management CEE Group, SMC Austria
12:00 Lunch Break
Anton Schilling
Marcus Kohlbeck
jtbd-summit.comMarch Main EUROPE 2021
25,
2021
MAIN CONFERENCE Conference
Day 2
13:00 Keynote Discussion: Outcome-Driven Innovation Applied to Strategy –
An Opportunity Driven Approach and Process to Strategy Development
Marco De Polo, Head Strategic Insights & Open Innovation, Roche Diabetes Care, USA Marco De Polo
Dietfried Globocnik, PhD, Innovation Strategist, Edizon
13:45 Breakout Session (simultaneous)
Applying JTBD for Alignment in How Trends and New Technologies Drive
Organizations – Best Practice Cases New Business Development and Disruption
Petr Salz, Strategyn, Netherlands Dietfried Globocnik
Lance A. Bettencourt, PhD, Associate
Paul Bieghs, Nitto, Belgium Professor, Neeley School of Business, USA
Laurence Veale, AIB, Ireland
Petr Salz Paul Bieghs Laurence Veale Lance A. Bettencourt
14:45 Break
jtbd-summit.comEUROPE 2021
CHOOSE YOUR BREAKOUT SESSION
Applying JTBD for Alignment in How Trends and New Technologies
Organizations – Best Practice Cases Drive New Business Development
and Disruption
Petr Salz, Director of Business Lance A. Bettencourt, PhD, Associate
Development Europe, Strategyn, Professor, Neeley School of Business,
Netherlands USA
Paul Bieghs, General Manager
Semicon & Marcom, Nitto, Belgium
Laurence Veale, Lead UX Designer,
AIB, Ireland
Petr Salz Paul Bieghs Laurence Veale Lance A. Bettencourt
jtbd-summit.comMarch Main EUROPE 2021
25,
2021
MAIN CONFERENCE Conference
Day 2
15:15 Live Interview: Uncovering Needs of a Real Customer
Anthony W. Ulwick, Founder & CEO, Strategyn, USA
15:45 Summary: How to Become Customer-Centric and Achieve Innovation Excellence
Anthony W. Ulwick
Anthony W. Ulwick, Founder & CEO, Strategyn, USA
Martin Pattera, Managing Partner, Edizon
16:15 JTBD Europe Award
16:45 Q&A, Wrap-up
Martin Pattera
17:00 End
Moderator: Oliver Ratschka, Innovation Strategist, Edizon
Oliver Ratschka
jtbd-summit.comUSE THE ONLINE VISUAL COLLABORATION EUROPE 2021
PLATFORM FOR TEAMWORK MIRO
Introductory Session only: https://miro.com/app/board/o9J_lOHtrPs=/
Entire 2nd JTBD SUMMIT EUROPE: https://miro.com/app/board/o9J_lPAIHXY=/
Breakout Session Day 2 Bettencourt: https://miro.com/app/board/o9J_lNlD-Z0=/
Online Whiteboard MIROJTBD INNOVATION MANAGEMENT SYSTEM – THE NEXT GENERATION
Edizon's customer-centric, needs-based and data-driven innovation management system
with ODI increases the innovation performance 5x and achieves innovation excellence.
Define a customer-centric and data-driven
3. Strategy
innovation, new business & digitalization strategy
1. Culture 4. Organization
Align innovation activities throughout the entire
Create a common language for innovation
organization and make innovation predictable
2. Front End 6. Launch
Uncover what customers really want and where Define the needs & opportunity-based
opportunities exist in the market Innovation Excellence Model language for communication and promotion
Supply a measurable guideline for concepting,
5. Development
testing and development
Source: Innovation Excellence in Austria – Steinwender, Dummer, Globocnik, SalomoJTBD INNOVATION MANAGEMENT SYSTEM – THE NEXT GENERATION
The Outcome-Driven Innovation® process and its methods deliver the practical guidance for
the 6 key elements of the innovation excellence model.
JTBD Growth Strategy Outcome-Driven
1. Culture JTBD Needs Framework 3. Strategy 4. Organization
Matrix Innovation® Process
Define a customer-centric and data-driven Align innovation activities throughout the entire
Create a common language for innovation
innovation, new business & digitalization strategy organization and make innovation predictable
Messaging and
2. Front End The Opportunity Landscape 5. Development JTBD Design Sprint 6. Launch
Communication Matrix
Uncover what customers really want and where Supply a measurable guideline for concepting, Define the needs & opportunity-based
opportunities exist in the market testing and development language for communication and promotionADVANCED THEORY IN PRACTICE EUROPE 2021
BOOKS, WHITE PAPERS, CASE STUDIES
Order from Amazon Free download Free download New
jtbd-summit.comCONTACT AND SUPPORT EUROPE 2021
2nd JTBD SUMMIT EUROPE 2021
Daniela Pfleger
Lydia Wegsada
daniela.pfleger@edizon-innovation.com
Mobile Phone +43 676 94 39 612
Mobile Phone +43 676 89 82 65 213
jtbd-summit.comVienna
March 30-31, 2022 – Vienna
SAVE THE DATE
3rd JTBD SUMMIT
EUROPE 2022
jtbd-summit.comJTBD E-LEARNING 5 STEPS, 4 EXERCISES, QUIZZES AND READINGS Roll out ODI to your whole organization Speak a common language Get the Certificate JTBD+ODI "Understand" More information on our website: https://elearning.edizon-innovation.com/
JOIN JTBD VIRTUAL STRATEGY CLASS
APRIL 21, 2021 – 1,5-HOURS ONLINE TALK
For Executives and Decision Makers – A new "Jobs-to-be-Done" Viewpoint on Strategy for Discovery & Quantification of Hidden
Opportunities for Value Creation and Innovation.
Tell your
C-level
Managers
about it Edizon welcomes C-level Managers, Executives
and Decision Makers from different organizations in
various industries as keynote speaker to share and
discuss with you the importance and the benefits of
customer-centric innovation.
Speaker in April 2021:
Luca Marcigot, Chief Marketing Officer at Rotho
Make sure to register soon – there are only 15
limited seats.
More information on our event website:
https://www.edizon-innovation.com/en/events/jtbd-strategy-class-2021-04/JOIN JTBD VIRTUAL MASTER CLASS BASIC
JUNE 16-17, 2021 – 2-HALFDAYS ONLINE TRAINING
Special Topic: ODI & Healthcare – The Innovation Ecosystem
For each ODI step, Martin Pattera (Edizon)
and Petr Salz (Strategyn) hold a theoretical
lecture, followed by real-life examples and
exercises.
Get the Certificate JTBD+ODI "Understand"
More information on our event website: https://www.edizon-innovation.com/en/events/jtbd-virtual-master-class-basic-2021/
Special 2+1 offer: Participate in a group of 3, pay for 2!CONTACT Edizon Innovation GmbH Consultancy for Growth by Customer Centric Innovation Headquarter Co-Working Space Stockwerk Co-Working zu Geidorf Franz-Kollmann-Strasse 4 Pater-Schwartz-Gasse 11A Villefortgasse 11 3300 Amstetten, Austria 1150 Vienna, Austria 8010 Graz, Austria +43 5 01430 office@edizon-innovation.com www.edizon-innovation.com www.jtbd-summit.com www.jobs-to-be-done.com
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