JCX Coffee Brochure. McLane 2008.
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Profitable Program Inside!
Coffeehouse Quality Now Convenient
JCX™ was built on the belief that everyone deserves a great cup of coffee no matter
where they choose to buy it. Our program allows you to offer the hand roasted specialty
coffee your customers have been asking for in an eye-catching setting that’s custom fit
to your environment.
Retailers see an average 30% increase in sales with the JCX program!
Did you know? Hot dispensed beverages rank among the top 5 categories
accounting for 70% of total gross margin dollars in a c-store!*
*Source: “AWMA Update” April 17, 2008. http://awmanet.org/update/update.html (April 23,2008).
Convenience stores are in the middle of the morning coffee wars crossfire between coffeehouses and QSR’s. "They need to decide whether they will be a battle casualty or step up to defend their turf."* In 2009, burger chains’ share of specialty coffee serv- ings increased from 9% to 11%—an increase of just over 22% from the prior year! An increase of two (2) share points is quite a jump, considering the coffee category in this segment was flat.** * Source: Crawford, Mark. “The McCafe’ Attack.” 22 February 2010. csnews.com. 8 March 2010. ** Source: Lisanti, Linda. “Feeling the Heat.” Convenience Store News - March 1, 2010. 3
Pillars of Quality
We will responsibly source
from only the world’s
finest coffee farms.
We will slowly hand roast our
beans, locking in all of the natural
flavors and aromas that give our coffee
its uncommon smoothness.
We will only use air to cool the
roasted beans, producing coffee
that is extraordinarily fresh.
The Perfect Cup
At Java City™ we are committed
to sourcing, roasting, and brewing
the perfect cup of coffee by
implementing our pillars of
quality every step of the way.
4
Our Story
1985
Founded in Sacramento, California on
the corner of 18th & Capitol Avenue
2000
Java City merges with Bewley’s
coffee and tea in Dublin, Ireland
2002
Java City launches Java City Express™,
catering to convenience stores
2003
Java City introduces Eco-Grounds™, a line of
coffee that supports social, environmental, and
economic causes in coffee producing countries
2008
JCX is born, ushering in Java City’s
cutting edge vision for specialty coffee
in convenience stores
5
Your Customer Needs
Increase your profits by meeting the demands of current and future
specialty coffee customers.
Top 3 things that influence beverage purchases*
(76%) Taste (54%) Price (43%) Variety
Customer Need JCX Delivers
Great tasting coffee with
Demands specialty coffee
an uncommon smoothness
Your customers won’t
Starved for time need another stop
Great alternative to those
Energy/caffeine
high-sugar energy drinks
Coffeehouse quality at a
Budget conscious
fraction of the price
Wide variety of creamers and
Demands flavor options
cappuccino flavors
Non-intimidating self-service atmosphere
Comfortable environment
without long lines or fancy names
*Source: Chanil, Debra. “Convenience Store Shopping Behavior: Dispensed Beverages.” Convenience Store News Shopper Panel 2004: 58.
6
Sales Drivers
JCX provides multiple touchpoints to bring customers into your store.
• Sidewalk Sign
• Gas Pump Topper
• Window View Thru
• Window/Gas Pump Decal
• Customer Frequency Card
STORE
Did you know? More than 50% of all gas customers pay at the pump and
never enter the store at all!*
*Source: “Realities of the Aisle. How C-Store Customers Shop.” A Supplement to Convenience Store News July 2004: 8.
7
Optimize Sales and Reduce Costs
JCX is the one stop solution for your specialty coffee and tea,
including hot and cold options.
AIRPOT SYSTEM 1.5 GALLON SYSTEM
Airpots 1.5 Gallon Shuttles
1.0 GALLON SYSTEM
Travel mugs:
Drive repeat
business
Iced coffee:
Capture
additional
sales with this
creamy treat
Cappuccino: Hot tea:
Drive sales Average 79%
with quality profit margin
Double Black:
and variety
Drive sales
with high- Cold Beverage So
energy coffee
Placed away from set nex
8
Build Your JCX
1. Choose a coffee brewing solution
AIRPOT SYSTEM
Brewer with Airpots
Serves up to 100 cups per day*
Target up to 60 cups during peak demand*
Space Requirement
6 to 8 ft of counter space
1.0 GALLON SYSTEM
Brewer with 1.0 Gallon Airpots
Serves 100–250 cups per day*
Target 60–100 cups during peak demand*
Space Requirement
8-10 ft of counter space
1.5 GALLON SYSTEM
Brewer with 1.5 Gallon Shuttles
Serves 200–500 cups per day*
Target 100–400 cups during peak demand*
Space Requirement
Min. 12 ft of counter space
2. Choose program essentials
• Cappuccino
• Iced coffee
• Iced tea
• Hot tea
• JCX branded cups
• Creamers
• Sugar/Sweetener
Iced tea:
On demand,
• Lids and stir sticks
great taste
3. Choose a beverage center solution
profile, and
operational
simplicity
• Single-Sided: for wall sets
olution
• Double-Sided: for island or window sets
xt to ice supply.
* Based on 16 oz cup
9
Profitability
Increase Retail Sales
Finally, a specialty coffee program that increases both your sales and profits. JCX will exceed your
customers’ expectations while generating the higher price point you need to drive your business.
Profit & Margin Per 16 oz Cup
PRODUCTS Coffee Cappuccino Hot Tea Iced Coffee Iced Tea
Total Cost of Sale* $0.59 $0.68 $0.32 $0.80 $0.48
Suggested Retail Price (SRP) $1.39 $1.49 $1.39 $1.99 $1.39
Profit Per Cup $0.80 $0.81 $1.07 $1.19 $0.91
MARGIN 58% 54% 77% 60% 65%
*Cost per cup includes product,16 oz cup, lid and sleeve. Volume and profitability subject to actual sales.
Volume Profitability Cups Per Day
PRODUCTS PRODUCT MIX RATIO 500 400 300 200 100
Coffee 60% $240 $192 $144 $96 $48
Cappuccino 22% $89 $71 $53 $36 $18
Iced Coffee 10% $29 $48 $36 $24 $12
Iced Tea 6% $27 $22 $16 $11 $5
Hot Tea 2% $11 $9 $6 $4 $2
Profit Per Day $396 $342 $255 $171 $85
Profit Per Week $2,772 $2,394 $1,785 $1,197 $595
Profit Per Month $12,003 $10,366 $7,729 $5,183 $2,576
PROFIT PER YEAR $144,036 $124,392 $92,748 $62,196 $30,912
*Cost per cup includes product,16 oz cup, lid, and sleeve. Volume and profitability subject to actual sales.
Equipment & Brewing Optimization Brew to match demand
Our team of experts will make sure that you
Morning (6 am - 10 am)
have the right equipment to meet your brew
demands at all times of the day. Mid-Day (10 am - 2 pm)
Evening (2 pm - 11 pm)
Overnight (11 pm - 6 am)
Did you know? 75% of all coffee is sold in the morning!*
* Source: Bishop, David. “The State of Food Service.” 5 June 2007. csdecisions.com. 12 May 2008.
10“We have been a proud customer of
Java City for many years and have
had great success with capturing the
morning commuter by offering their
specialty coffee program.”
Rick Teske | Nella Oil
Dan Cox, president of Coffee Enterprises, Burlington, VT, shared his thoughts on
what c-store operators can do to increase coffee performance: "The money is in
selling coffee by the cup versus buying it by the pound. Do the math—coffee is 98.5%
water, so start with good water and use enough of high quality coffee to achieve a
great tasting cup. Consumers are now demanding great coffee everywhere they go…
don’t get left behind.”
Dan Cox / Coffee Enterprises
11Our Coffee
Authentic specialty coffee so great, your customers won’t go anywhere else!
Taste for Every Palate Coffees from Around the World
We hand roast each coffee to lock in the flavors Our Roastmaster sources coffee from only the
and aromas. We offer a large selection of bold, world’s top crops, working with coffee farmers
full, and smooth coffees to please every palate. to find the most interesting and unique beans.
TYPES OF COFFEE SUSTAINABLE COFFEE
Smooth Java City works with growers who meet the
Pleasantly mild body, aromatic, and well-balanced environmentally, socially, and economically
Full responsible standards that are critical to
A richer body, with pronounced aromas and flavors sustainability. These include Fair Trade Certified™,
Bold Rainforest Alliance, and certified organic coffees.
A robust body, with a complex and rich flavor
Flavored
Rich tastes percolate medium-roasted,
fine coffees
Decaffeinated
Same delicious taste profile, with the
caffeine removed
12Complementing Products
Double Black
Extra STRENGTH, Extra CAFFEINE, Extra FLAVOR! Enter the heavyweight! Update and reinvigorate your
coffee lineup by adding Double Black to your offering. Double Black brings extra profits and added value to
your location.
.03&$"''&*/&
.03&'-"703
53*1-&4)05
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.03&&/&3(: Triple Shot Mocha™ Iced Coffee
Your customers are going to love the extra This delectable treat is the perfect way to bring in
caffeine, extra mocha taste, and extra energy mid-morning and afternoon traffic. With a profit
from Triple Shot Mocha. margin of 60%, how can you resist?
Iced Tea Additional Products
Quench their thirst and bring in profit margins Each brew solution has the following products
of 65% with superb flavors of Bewley’s iced teas. available to satisfy all of your customers’ tastes:
CAPPUCCINO HOT TEA SWEETENERS
Top 4 reasons customers purchase energy drinks:
76% Energy Boost
35% Mental Alertness
Double Black delivers
34% Refreshment in all areas!
32% Taste
13Support
“Since installing the Java City program, we’ve experienced a
33% increase in coffee profits, and have increased cups per
day sold. We are seeing new clientele and have received a
positive response from our longtime customers. It has been a
great improvement compared to our previous program. We are
happier with our coffee, service, and increased coffee sales.”
Mike Butzis | C-Store Management
14Support • Program implementation • On-site specialty coffee training • Professional account management • Quality assurance visits • National equipment service network • Distribution network Customer Care Java City has a team of customer service professionals located at our corporate office ready to serve you. 877.528.2289 www.javacity.com
Java City
1300 Del Paso Road
Sacramento, Ca 95834
Distributed by:
800.528.2289
www.javacity.com
© 2008 Java City Inc. All Rights Reserved. JX-1890You can also read
