Post event Update Operations and Monitoring
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Post event Update
Operations and Monitoring
2
Mountain Bike Events Limited
OBJECTIVES:
[As per Constitution]
The objectives of the Company are to:
Effectively and efficiently promote and facilitate major mountain bike events in Rotorua and assist the Events
becoming self-sustainable by re-investing profits from the Events to further develop and promote the Events
VISION:
By hosting Crankworx and other world-watched events that showcase Rotorua as the world’s premier year-
round mountain biking resort, significantly grow the economy and the reputation of Rotorua as a compelling
place to visit, live, work, play and relax.
MISSION:
“To sustainably deliver an outstanding Crankworx Festival in years 2015 through 2027 with legacy effects
contributing to Rotorua’s Vision 2030 Goals 3,4,5 & 6”.
3 primary outcomes: 1) Community engagement 2) Putting Rotorua on the map as a genuine international mountain biking mecca 3) Economic benefit to the region and perception change.
1. Community engagement
Locals day (s)
1. Community engagement
Kidsworx
258 children in 2016
362 children in 2017
1. Community engagement
Volunteers
221 in 2016
306 in 2017 (& 95% local!)
1. Community engagement
National Schools MTB Champs
302 students
3 days
1. Community engagement
Share the ride
10 kids and their families
10 sessions + Giant Bike
2. Putting Rotorua on the map as a genuine international mountain biking mecca
----------------- 121 Media (61 International)
Media value= TBC
International Viewership = 11.3 million
(increased from 4.6 million in 2016, and--------
1.8 million in 2015)
----------------- Significant additional exposure
(eg. 1.8 million views)
3. Economic impact and perception change:
95.3% of visiting spectators to
Rotorua indicated that
A lot of people came here for Crankworx was their primary
Crankworx reason for visiting Rotorua
(2016: 95.6%).
-Average length of stay was 7.8 nights They stayed for a good
in Rotorua. amount of time
(49 nights in NZ for International Visitors)
The event is helping to change 67.1% of respondents said that
Crankworx Rotorua improved
people’s perception of Rotorua their perception of Rotorua.3. Economic impact and perception change:
$4.5m economic impact on Rotorua’s
economy in 2017. Economic impact was
(That’s $14.8 million over 3 years!) significant
First 4 Skyline site
days
offsite
Enduro-only
Spectators &
support (First 4
days of the event)The proposition
Option 1 Option 2 Outcome
• Wrap up 2017 • 10 year deal • Signed.
• Scale back the event • Enduro World Series • Confirmed for 2017 & 2019.
• Repay the underwrite • Industry Trade show • Launched.
• International audience • From 4.6m to 11.3m (YTD).
• Cultural collaboration • Partially achieved.
• Market to Australia • From 397 to 589 in 2017.
• School Program • 302 competitors, 174 students.
• Observer program • 11 event organisers.
• Evolve the festival • 9 day festival with 17 events.Mountain Bike Events Limited
Provisional summary
2015 2016 2017
MBIE + trust
459,390 335,218 566,176
revenue
Total Revenue 1,104,781 1,179,861 1,599,846
Total Expenses 1,198,670 1,213,647 1,591,083
Net Loss/Gain -93,889 -38,630 8,764A sneak peak…
Enhancements
• Create an XCO-elite race
• International audience
• Consolidate locations
• Trans-tasman Enduro
• Grow sponsorships
• Grow School Program
• Concussion leadership
• Ticketing and locals daysYou can also read
