Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Reader data haus und wellness* readers use the magazine before... Results of a copy test: Evaluation of a study by Foerster & Thelen Marktforschung.OPRAS
Market & Magazine THE MAGAZINE: haus + wellness* is Germany´s number one magazine for swimming pools, whirlpools and saunas, bringing the newest wellness trends into your home. If you are planning to make your personal wellness dream come true, haus + wellness* will provide you with plenty of inspiration, necessary tips and live examples. In the magazine, skilled experts show how to build and maintain modern, top designed swim- mingpools. Specialists also give advice regarding important topics like water treatment, accessories, operating costs and control systems. You can also find detailed information about natural ponds, whirl- pools, saunas and hotel spas in haus + wellness*. THE READERS: haus + wellness* is published six times a year with a circulation of 32.000. The magazine is mainly tar- geting the end consumer but is also read by architects, pool builders, professional landscapers and hotel owners in order to help them find up-to-date products. THE DISTRIBUTION: • haus + wellness* in G/A/CH at the Kiosk, as a subscription or as an ePaper. • Displayed in Pool-, Sauna-, & Whirlpool-Showrooms. • Direct mailing to architects & garden designers. • Direct mailing to pool builders, sauna builders, whirlpool studios, garden centers. • haus + wellness* is also distributed via wellness hotels, golf clubs and fairs. DIGITAL: With its ePaper version on the leading platforms, haus + wellness* is one of the leading and most successful interior magazine. FOUNDING YEAR: 2003 CIRCULATION*: 32.000 ISSUES P.A.: 6x FORMAT: 230 x 297 mm PROCESSING: glue binding *PRINT & EPAPER As ePaper at:
Issue schedule & Editorial features ISUES TOPICS FIRST DAY PRINTING ADVERTISING EDITORIAL OF SALE DOCUMETNS DEADLINE DEADLINE Nr. 01/2020 FIT INTO THE NEW YEAR • aquafitness February/March countercurrent systems • pools of the Year 22.01.2020 02.01.2020 02.01.2020 12.12.2019 sauna and sport • swimspas Nr. 02/2020 SEASONSTART • roll covers • prefabricated April/May houses with pool • water attractions 18.03.2020 27.02.2020 26.02.2020 04.02.2020 light in the sauna • whirlpool ABC Nr. 03/2020 BeNeLux(us)-Pool • basin types June/July garden planning • roofings 20.05.2020 30.04.2020 29.04.2020 03.04.2020 garden saunas • hydromassage Nr. 04/2020 SUMMER-ISSUE • swimming pool pumps August/September water treatment • 2in1 Pools 22.07.2020 02.07.2020 01.07.2020 08.06.2020 combi saunas • outdoor-whirlpools Nr. 05/2020 FAIR-ISSUE • smart pool technique October/November intelligent sauna control • start into the sauna 23.09.2020 03.09.2020 02.09.2020 04.08.2020 season • whirlpools 4.0 Nr. 06/2020 WINTER-WELLNESS • swimming pool heating December/January best of indoor pools • bio sauna 23.11.2020 29.10.2020 28.10.2020 06.10.2020 indoor-whirlpools Nr. 01/2021 BEST OF GERMANY: Germany, your pool and February/March sauna professionals • expert tips: pool 21.01.2021 22.12.2020 21.12.2020 12.12.2019 planning • whirlpool and health Advertisement in haus + wellness* is successfull*: 62,4 % of the readers are buying directly based on advertisement This topic 94,4 % of the readers say advertisement is giving additional informations plan has been loosely 94,4 % of the readers say advertisement makes them want to go to a contributer composed on purpose. 83,3 % of the readers visit the homepage due to advertisementy Additional topics can be added to the magazine at any time. *huw-Copytest: Evaluation of a study by Foerster & Thelen Marktforschung. TALK TO US!! February/March Results of a copy test done in 2015:
Rates & Rebates 1/1 page = 5.700 EUR Juniorpage = 3.470 EUR 1/2 page upright= 3.125 EUR 1/2 page horizontal = 3.125 EUR trimming: trimming: trimming: trimming: 230 x 297 mm* 155 x 200 mm* 115 x 297 mm* 230 x 148 mm* type area: type area: type area: type area: 207 x 274 mm 139 x 177 mm 100 x 274 mm 207 x 125 mm 1/3 page upright = 2.300 EUR 1/3 page hirizontal = 2.300 EUR 1/4 page = 1.715 EUR 1/8 page = 1.100 EUR trimming: trimming: 76 x 297 mm* 230 x 99 mm* type area: type area: type area: type area: 60 x 274 mm 207 x 76 mm 100 x 137 mm 100 x 65 mm * Adverts in trimming = given format + 3mm trimming space at the outer sides. All prices in Euro plus value addes tax. REBATES SUPPLEMENTS / BOOKLETS Quantity scale: Frequency discount: Supplements: Booklets have to get from 2 pages 10% from 2 adverts 5% up to 25 g: 135,- € p.T. delivered as a final product from 4 pages 15% from 4 adverts 10% up to 50 g: 185,- € p.T. prices and formats you will from 6 pages 20% from 6 adverts 15% max. size = 200 x 285 glady receive by asking our from 12 pages 25% from 12 adverts 20% sales contact.
Details & Technique Place of publication: Munich Frequency of publication: 6x p.a. Circulation: 32.000 copies Publishing house: BT Verlag GmbH Format: 230 x 297 mm Adress: Aidenbachstr. 52a, 81379 München Phone: +49 / (0) 89 45 70 96 0 By subscription: 22,80 EUR Fax: +49 / (0) 89 45 70 96 10 39,00 EUR foreign countries E-Mail: info@bt.de Web: www.hausundwellness.de Selling price: 3,80 EUR Bank details : Münchner Bank Year: 17.th year Account: 100 632 686 Bank Code: 701 900 00 Media plan: No. 17, effective from 01.10.2019 SWIFT/BIC: GENODEF1M01 Mitgliedschaften: IBAN: DE98 7019 0000 0100 6326 86 USt-IdNr.: DE230465893 Terms of payment: Up to 7 days before the first dasy of sale. If payed before 2 % Skonto. If there is older payments due there will be no Skonto. TECHNICAL INFORMATIONS Shipping address: Print documents: Data formats: Printing process: Paper: Finishing: BT Verlag GmbH Please send digital Please send PDF (gemäß ISO 15930-3), Offset Cover: Glue binding Michaela Joachims high-res data of the eps or tiff. matt with partial Aidenbachstr. 52a advertisement. high gloss 81379 München Inner part: mj@bt.de matt, white, climate-neutral
pool-helden.de - In is who´s in it POOL-HELDEN.DE The who's who of the industry can be found in every issue of haus + wellness* in the pool heroes. But these pages are more: at pool-helden.de you will find the biggest online guide for all interested parties who are looking for a home wellness expert in their area. + : : POOL-HELDEN.DE By sorting according to postal code ! you will be found quickly. The entry con- sists of your company logo, your reference picture, contact address, short text (max. 250 characters incl. spaces) and icons with your special fields. 1 issue = 260,00 Euro 3 issues = 240,00 Euro per issue 6 issues = 220,00 Euro per issue
Cross-Media-Perfomance ONE BRAND – ALL CHANNELS: Talk to us about possible marketing strategies: MEDIUM CHANNEL POWER CONTACTS MEDIALEISTUNG JÄHRLICH** PRINT Kiosk / Abo / Auslage / Direketversand 28.000 specimens 36.360 readers 218.160 Readly / iKiosk / BT-Shop per issue (= 1,8 readers readers per issue*) E-PAPER Readly / iKiosk / BT-Shop 4.100 ePaper 4.100 readers 24.600 per issue per issue readers INTERNET www.schwimmbad-zu-hause.de 30.188 visitors 58.968 Pageviews 362.256 Pool ø monthly ø monthly Visitors INTERNET www.sauna-zu-hause.de 14.474 visitors 36.289 pageviews 173.688 Sauna monthly monthly Visitors INTERNET www.whirlpool-zu-hause.de 11.284 visitors 16.712 pageviews 135.408 Whirlpool monthly monthly visitors INSTAGRAM & FACEBOOK facebook.com/hausundwellness 10.371 fans 32.022 persons 384.264 end consumer instagram.com/hausundwellness 1.575 subscribers monthly visitors FACEBOOK facebook.com/groups/ 534 members 1.899 persons 22.788 B2B-Group hausundwellnessbusinessnews monthly visitors 186.350 1.321.164 contacts we are reaching peoples we are * Projection on the distributed circulation and results of a copytest in 2015 done by Foerster & Thelen Marktforschung every month / every issue reaching every year ** Projection based on monthly factors. All data is been raised in October 2017.
Online Advertisement HAUS + WELLNESS* ALSO IS A STRONG BRAND IN THE INTERNET. Up to 70.000 page views a month in 2016 at www.schwimmbad-zu-hause.de Please contact us about the possibilities of online-promotion and special advertisement formats. Fullsize-Banner Super Banner Format: 600 x 60 Pixel Format: 728 x 90 Pixel Placement: 600 € / per month on the homepage 400 € / per month Content Ad Format: 600 x 60 Pixel Placement: in 5 articles of your choice Wide Skyscraper 100 € / per month Format: 160 x 600 Pixel 600 € / per month Medium Rectangle Format: 307 x 200 Pixel Placement: Facebook 400 € / per month Video Formate upon request 500 € / per month Mini Banner Format: 150 x 60 Pixel Placement: Sector recommendations 100 € / per month
Contacts DIRECTOR: PUBLISHER: Maik Berger Heiko Heinemann Tel. +49/(0)89 45 70 96 30 Tel. +49/(0)89/45 70 96 20 Fax +49/(0)89/45 70 96 10 Fax +49/(0)89/45 70 96 10 E-Mail: mb@bt.de E-Mail: hh@bt.de EDITOR IN CHIEF: MEDIA CONSULTANT: Rhea Werner Caroline McClure Tel. +49/(0)89 45 70 96 34 Tel. +49/(0)89/45 70 96 26 Fax +49/(0)89 45 70 96 10 Fax +49/(0)89/45 70 96 10 E-Mail: rw@bt.de E-Mail: cm@bt.de EDITOR: PRODUCTION: Maike Hannen Michaela Joachims Tel. +49 89 45 70 96 -33 Tel. +49/(0)89/45 70 96 20 Fax +49 89 45 70 96 -10 Fax +49/(0)89/45 70 96 10 E-Mail: mh@bt.de E-Mail: mj@bt.de ART DIRECTOR: ACCOUNTING: Marian Joachims Barbara von Rüsten-Kupczak Tel. +49/(0)89/45 70 96 36 Tel. +49/(0)89/45 70 96 21 Fax +49/(0)89/45 70 96 10 Fax +49/(0)89/45 70 96 10 E-Mail: maj@bt.de E-Mail: bk@bt.de BT Verlag GmbH Aidenbachstr. 52a, 81379 München +49 / (0) 89 45 70 96 0 +49 / (0) 89 45 70 96 10 info@bt.de www.bt.de
NO. 1 Pool- & Sauna- Media
You can also read