Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag

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Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Mediakit
                     2020

1,3 MIO.
CONTACTS P.A.
 for Pool, Sauna
   & Whirlpool
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Publishing house & portfolio
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Reader data

                   haus und wellness*
                      readers use the
                    magazine before...

Results of a copy test: Evaluation of a study by Foerster & Thelen Marktforschung.OPRAS
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Market & Magazine
                                  THE MAGAZINE:
                                  haus + wellness* is Germany´s number one magazine for swimming pools, whirlpools and saunas,
                                  bringing the newest wellness trends into your home. If you are planning to make your personal wellness
                                  dream come true, haus + wellness* will provide you with plenty of inspiration, necessary tips and live
                                  examples. In the magazine, skilled experts show how to build and maintain modern, top designed swim-
                                  mingpools. Specialists also give advice regarding important topics like water treatment, accessories,
                                  operating costs and control systems. You can also find detailed information about natural ponds, whirl-
                                  pools, saunas and hotel spas in haus + wellness*.

                                  THE READERS:
                                  haus + wellness* is published six times a year with a circulation of 32.000. The magazine is mainly tar-
                                  geting the end consumer but is also read by architects, pool builders, professional landscapers and hotel
                                  owners in order to help them find up-to-date products.

                                  THE DISTRIBUTION:
                                  • haus + wellness* in G/A/CH at the Kiosk, as a subscription or as an ePaper.
                                  • Displayed in Pool-, Sauna-, & Whirlpool-Showrooms.
                                  • Direct mailing to architects & garden designers.
                                  • Direct mailing to pool builders, sauna builders, whirlpool studios, garden centers.
                                  • haus + wellness* is also distributed via wellness hotels, golf clubs and fairs.

                                  DIGITAL:
                                  With its ePaper version on the leading platforms, haus + wellness* is one of the leading and most
                                  successful interior magazine.
FOUNDING YEAR:           2003
CIRCULATION*:          32.000
ISSUES P.A.:                6x
FORMAT:           230 x 297 mm
PROCESSING:        glue binding

*PRINT & EPAPER                                                                        As ePaper at:
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Issue schedule & Editorial features

             ISUES    TOPICS                                               FIRST DAY              PRINTING          ADVERTISING           EDITORIAL
                                                                            OF SALE              DOCUMETNS           DEADLINE             DEADLINE

       Nr. 01/2020    FIT INTO THE NEW YEAR • aquafitness
   February/March     countercurrent systems • pools of the Year           22.01.2020             02.01.2020          02.01.2020           12.12.2019
                      sauna and sport • swimspas

       Nr. 02/2020    SEASONSTART • roll covers • prefabricated
         April/May    houses with pool • water attractions                18.03.2020              27.02.2020          26.02.2020           04.02.2020
                      light in the sauna • whirlpool ABC

       Nr. 03/2020    BeNeLux(us)-Pool • basin types
          June/July   garden planning • roofings                          20.05.2020              30.04.2020          29.04.2020           03.04.2020
                      garden saunas • hydromassage

       Nr. 04/2020    SUMMER-ISSUE • swimming pool pumps
 August/September     water treatment • 2in1 Pools                        22.07.2020              02.07.2020          01.07.2020           08.06.2020
                      combi saunas • outdoor-whirlpools

       Nr. 05/2020    FAIR-ISSUE • smart pool technique
 October/November     intelligent sauna control • start into the sauna    23.09.2020              03.09.2020          02.09.2020           04.08.2020
                      season • whirlpools 4.0

      Nr. 06/2020     WINTER-WELLNESS • swimming pool heating
 December/January     best of indoor pools • bio sauna                     23.11.2020             29.10.2020          28.10.2020           06.10.2020
                      indoor-whirlpools

       Nr. 01/2021    BEST OF GERMANY: Germany, your pool and
   February/March     sauna professionals • expert tips: pool              21.01.2021             22.12.2020          21.12.2020           12.12.2019
                      planning • whirlpool and health

                            Advertisement in haus + wellness* is successfull*:
                            62,4 % of the readers are buying directly based on advertisement                                             This topic
                            94,4 % of the readers say advertisement is giving additional informations                              plan has been loosely
                            94,4 % of the readers say advertisement makes them want to go to a contributer                         composed on purpose.

                            83,3 % of the readers visit the homepage due to advertisementy                                     Additional topics can be added
                                                                                                                                to the magazine at any time.
                                                  *huw-Copytest: Evaluation of a study by Foerster & Thelen Marktforschung.           TALK TO US!!
                            February/March
                            Results of a copy test done in 2015:
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Rates & Rebates
1/1 page = 5.700 EUR                                    Juniorpage = 3.470 EUR            1/2 page upright= 3.125 EUR      1/2 page horizontal = 3.125 EUR

 trimming:                                                 trimming:                       trimming:                         trimming:
 230 x 297 mm*                                             155 x 200 mm*                   115 x 297 mm*                     230 x 148 mm*
 type area:                                                type area:                      type area:                        type area:
 207 x 274 mm                                              139 x 177 mm                    100 x 274 mm                      207 x 125 mm

1/3 page upright = 2.300 EUR                            1/3 page hirizontal = 2.300 EUR   1/4 page = 1.715 EUR             1/8 page = 1.100 EUR

 trimming:                                                 trimming:
 76 x 297 mm*                                              230 x 99 mm*
 type area:                                                type area:                      type area:                        type area:
 60 x 274 mm                                               207 x 76 mm                     100 x 137 mm                      100 x 65 mm

* Adverts in trimming = given format + 3mm trimming space at the outer sides.
All prices in Euro plus value addes tax.

REBATES                                                                                        SUPPLEMENTS / BOOKLETS
  Quantity scale:                                   Frequency discount:                         Supplements:                 Booklets have to get
  from 2 pages 10%                                  from 2 adverts 5%                           up to 25 g: 135,- € p.T.     delivered as a final product
  from 4 pages 15%                                  from 4 adverts 10%                          up to 50 g: 185,- € p.T.     prices and formats you will
  from 6 pages 20%                                  from 6 adverts 15%                          max. size = 200 x 285        glady receive by asking our
  from 12 pages 25%                                 from 12 adverts 20%                                                      sales contact.
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Details & Technique
Place of publication:             Munich                                                 Frequency of publication:         6x p.a.
                                                                                         Circulation:                      32.000 copies
Publishing house:                 BT Verlag GmbH                                         Format:                           230 x 297 mm
Adress:                          Aidenbachstr. 52a, 81379 München
Phone:                           +49 / (0) 89 45 70 96 0                                 By subscription:                  22,80 EUR
Fax:                              +49 / (0) 89 45 70 96 10                                                                 39,00 EUR foreign countries
E-Mail:                           info@bt.de
Web:                              www.hausundwellness.de                                 Selling price:                    3,80 EUR

Bank details :                    Münchner Bank                                          Year:                             17.th year
Account:                          100 632 686
Bank Code:                        701 900 00                                             Media plan:                       No. 17, effective from 01.10.2019

SWIFT/BIC:                        GENODEF1M01                                            Mitgliedschaften:
IBAN:                             DE98 7019 0000 0100 6326 86
USt-IdNr.:                        DE230465893

Terms of payment: Up to 7 days before the first dasy of sale. If payed before 2 % Skonto. If there is older payments due there will be no Skonto.

TECHNICAL INFORMATIONS

Shipping address:         Print documents:           Data formats:                                Printing process:           Paper:                 Finishing:

BT Verlag GmbH            Please send digital        Please send PDF (gemäß ISO 15930-3),         Offset                      Cover:                 Glue binding
Michaela Joachims         high-res data of the       eps or tiff.                                                             matt with partial
Aidenbachstr. 52a         advertisement.                                                                                      high gloss
81379 München                                                                                                                 Inner part:
mj@bt.de                                                                                                                      matt, white,
                                                                                                                              climate-neutral
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
pool-helden.de - In is who´s in it
POOL-HELDEN.DE
The who's who of the industry can be found in every issue of haus + wellness* in the pool heroes. But these pages are more: at pool-helden.de you will find
the biggest online guide for all interested parties who are looking for a home wellness expert in their area.

                                                    +
                                             :

                                                                                             :
                                                                                                                              POOL-HELDEN.DE
                                                                                                                              By sorting according to postal code
                                                  !

                                                                                                                              you will be found quickly. The entry con-
                                                                                                                              sists of your company logo, your reference
                                                                                                                              picture, contact address, short text (max.
                                                                                                                              250 characters incl. spaces) and icons with
                                                                                                                              your special fields.
                                                                                                                              1 issue = 260,00 Euro
                                                                                                                              3 issues = 240,00 Euro per issue
                                                                                                                              6 issues = 220,00 Euro per issue
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Cross-Media-Perfomance
  ONE BRAND – ALL CHANNELS:
  Talk to us about possible marketing strategies:

                                                  MEDIUM             CHANNEL                                                 POWER               CONTACTS                MEDIALEISTUNG
                                                                                                                                                                           JÄHRLICH**

                                                     PRINT           Kiosk / Abo / Auslage / Direketversand              28.000 specimens       36.360 readers                218.160
                                                                     Readly / iKiosk / BT-Shop                               per issue            (= 1,8 readers               readers
                                                                                                                                                    per issue*)

                                                  E-PAPER            Readly / iKiosk / BT-Shop                             4.100 ePaper         4.100 readers                  24.600
                                                                                                                             per issue              per issue                  readers

                                               INTERNET              www.schwimmbad-zu-hause.de                           30.188 visitors     58.968 Pageviews                362.256
                                                    Pool                                                                     ø monthly              ø monthly                  Visitors

                                               INTERNET              www.sauna-zu-hause.de                                14.474 visitors     36.289 pageviews                173.688
                                                  Sauna                                                                       monthly                monthly                   Visitors

                                               INTERNET              www.whirlpool-zu-hause.de                            11.284 visitors     16.712 pageviews                135.408
                                                Whirlpool                                                                     monthly                monthly                   visitors

                          INSTAGRAM & FACEBOOK                       facebook.com/hausundwellness                           10.371 fans         32.022 persons                384.264
                                  end consumer                       instagram.com/hausundwellness                       1.575 subscribers           monthly                   visitors

                                               FACEBOOK              facebook.com/groups/                                  534 members          1.899 persons                  22.788
                                               B2B-Group             hausundwellnessbusinessnews                                                     monthly                   visitors

                                                                                                                                                   186.350                  1.321.164

                                                                                                                                             contacts we are reaching       peoples we are
* Projection on the distributed circulation and results of a copytest in 2015 done by Foerster & Thelen Marktforschung                       every month / every issue    reaching every year
** Projection based on monthly factors.
All data is been raised in October 2017.
Mediakit 2020 1,3 MIO - CONTACTS P.A. for Pool, Sauna - BT Verlag
Online Advertisement
HAUS + WELLNESS* ALSO IS A STRONG BRAND IN THE INTERNET.
Up to 70.000 page views a month in 2016 at www.schwimmbad-zu-hause.de
Please contact us about the possibilities of online-promotion and special advertisement formats.

                  Fullsize-Banner                                                                  Super Banner
              Format: 600 x 60 Pixel                                                               Format: 728 x 90 Pixel
                          Placement:                                                               600 € / per month
                   on the homepage
                  400 € / per month

                        Content Ad
              Format: 600 x 60 Pixel
                          Placement:
           in 5 articles of your choice                                                            Wide Skyscraper
                   100 € / per month                                                               Format: 160 x 600 Pixel
                                                                                                   600 € / per month

                                                                                                   Medium Rectangle
                                                                                                   Format: 307 x 200 Pixel
                                                                                                   Placement: Facebook
                                                                                                   400 € / per month
                               Video
               Formate upon request
                   500 € / per month

                                                                                                   Mini Banner
                                                                                                   Format: 150 x 60 Pixel
                                                                                                   Placement: Sector recommendations
                                                                                                   100 € / per month
Contacts

    DIRECTOR:                                    PUBLISHER:
    Maik Berger                                  Heiko Heinemann
    Tel. +49/(0)89 45 70 96 30                   Tel. +49/(0)89/45 70 96 20
    Fax +49/(0)89/45 70 96 10                    Fax +49/(0)89/45 70 96 10
    E-Mail: mb@bt.de                             E-Mail: hh@bt.de

    EDITOR IN CHIEF:                             MEDIA CONSULTANT:
    Rhea Werner                                  Caroline McClure
    Tel. +49/(0)89 45 70 96 34                   Tel. +49/(0)89/45 70 96 26
    Fax +49/(0)89 45 70 96 10                    Fax +49/(0)89/45 70 96 10
    E-Mail: rw@bt.de                             E-Mail: cm@bt.de

    EDITOR:                                      PRODUCTION:
    Maike Hannen                                 Michaela Joachims
    Tel. +49 89 45 70 96 -33                     Tel. +49/(0)89/45 70 96 20
    Fax +49 89 45 70 96 -10                      Fax +49/(0)89/45 70 96 10
    E-Mail: mh@bt.de                             E-Mail: mj@bt.de

    ART DIRECTOR:                                ACCOUNTING:
    Marian Joachims                              Barbara von Rüsten-Kupczak
    Tel. +49/(0)89/45 70 96 36                   Tel. +49/(0)89/45 70 96 21
    Fax +49/(0)89/45 70 96 10                    Fax +49/(0)89/45 70 96 10
    E-Mail: maj@bt.de                            E-Mail: bk@bt.de

                                 BT Verlag GmbH
                                 Aidenbachstr. 52a, 81379 München
                                 +49 / (0) 89 45 70 96 0
                                 +49 / (0) 89 45 70 96 10
                                 info@bt.de
                                 www.bt.de
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